JP2017199185A - Method, computer and program for distributing advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase advertising effects of advertisements displayed on a computer.SOLUTION: There is provided a method to be executed by a computer for distributing advertisements selected from among a plurality of advertisements in response to a request, therein those plurality of advertisements include advertisements for giving privileges. This method includes: a step (a) for acquiring a predetermined state; a step (b) for determining whether or not the predetermined state satisfies a condition; a step (c) for, when the condition is satisfied, distributing the advertisements for giving privileges, and for, when the condition is not satisfied, distributing advertisements other than the advertisements for giving privileges among the plurality of advertisements.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a method, a computer, and a program for distributing advertisements.

  An advertisement displayed on a computer, for example, an advertisement displayed as a part of a web page on the Internet or an advertisement displayed as a part of a screen of an application such as a smartphone is widely used.

  When a certain user is browsing a web page, for example, the advertisement included in the page is often not information that the user needs. For this reason, the user does not actively view such advertisements, and as a result, the desired advertisement effect may not be obtained.

  As a conventional technique, Japanese Patent Laid-Open No. 2002-157488 discloses an Internet advertisement browsing promotion system. In this system, it is assumed that the user clicks on a banner advertisement and browses the banner advertiser's homepage (advertising page) (see paragraph [0004] of the document), and the Internet advertisement that is the target of the browsing point. The invisible page is written invisible on the advertisement page arbitrarily selected from the above, and when the registered user browses the page, the winning of the bag is determined. In addition to providing the information, a notice to that effect is posted on the advertisement page that is the object of the browsing point (see the same paragraph [0007]).

JP 2002-157488 A

  However, according to the above-mentioned conventional technology, there is a possibility that the click of the banner advertisement and the display of the advertisement page for the purpose of winning the prize will be promoted. It may not pay attention to itself. For example, since the user clicks on a banner advertisement-like thing from one end and tries to check the displayed page immediately after the click, there is a possibility that the banner advertisement itself is not seen in detail. In addition, for example, when an advertisement page is displayed, the winning of the bag is known, and therefore, when the selection is made, there is a possibility that the page is closed without seeing the advertisement included in the page.

  In addition, in order to effectively use a limited display area, the advertisement may be switched over time. However, the above document does not describe an advertisement in such a form that the display is switched over time.

  The present invention has been made in view of the above.

An example of the first basic aspect of the present invention for solving the above problem is a computer-implemented method for delivering a selected advertisement of a plurality of advertisements on demand. Several ads contain ads to give benefits,
(A) acquiring a predesignated state;
(B) determining whether a predesignated state satisfies a condition;
And (c) delivering an advertisement for giving a privilege when the condition is satisfied, and delivering an advertisement other than an advertisement for giving the privilege among the plurality of advertisements when the condition is not satisfied. Yes.

  An example of the second basic aspect of the present invention for solving the above problem is a computer that executes the above method.

  An example of the third basic aspect of the present invention for solving the above problem is a program that causes a computer to execute the above method.

  According to an example of the present invention, an advertisement whose display changes over time can include an advertisement that a user will pay attention to only at a specific timing. If the user does not continue to watch the advertisement, the user misses the advertisement as described above, so that the user is expected to pay attention to the advertisement itself whose display changes over time.

Example of a web page containing advertisements Example screens depending on the application that contains the advertisement Examples of ads for giving benefits Examples of ads for giving benefits Examples of non-advertising ads Examples of ads for giving benefits Example of a web page for giving a privilege Example of a web page for giving a privilege Example of a web page for giving a privilege Configuration example of system according to first embodiment of present invention Example of processing flow in the first embodiment of the present invention Examples of URLs with a limited number of accessible times Examples of URLs with a limited number of accessible times Examples of URLs with a limited number of accessible times Computer hardware configuration example

1 Advertisement Before describing the embodiment of the present invention, “advertisement” will be described. In this application, “advertisement” is an image that can be displayed on a computer screen and can contain text. An example of “computer” is described in Section 5, so please refer to it.

  FIG. 1A shows an example of a computer screen on which a Web page including an area where a distributed advertisement is displayed (hereinafter referred to as “advertisement display area”) is displayed. 111 indicates an arbitrary content of the Web page, and 112 indicates an advertisement display area.

  FIG. 1B shows an example of a computer screen that is displayed in accordance with an application, including an advertisement display area. 121 indicates content other than advertisements displayed according to the application, and 122 indicates an advertisement display area.

  As described below, according to the embodiment of the present invention, the display of the advertisement changes with time. Moreover, in these figures, although one advertisement is displayed, two or more advertisements may be displayed.

  In the present application, the “advertisement for giving a privilege” is, for example, one associated with a URL of a Web page for giving a privilege to a user, or one in which a privilege is included in the advertisement itself. In addition, it is preferable that the advertisement (image) for giving the displayed privilege clearly indicates that the privilege is given.

  Hereinafter, an advertisement for giving a privilege and a web page for giving the privilege will be described. It should be noted that “privilege” in the present application is an arbitrary one that the user will desire, and the privilege in the following description is merely an example.

1-1 First Example of Advertisement for Providing Benefits FIGS. 1C and 1D show examples of advertisements for giving benefits, and these ads are examples of advertisements for giving benefits. An indication ("Win !!!!") is included. These advertisements are associated with URLs of Web pages for giving privileges.

  FIG. 1E shows an example of an advertisement that is not an advertisement for giving a privilege as a comparison. As is clear from this figure, the advertisement for giving the privilege shown in FIG. 1D is configured by including a display 141 indicating that the advertisement for giving the privilege is included in an advertisement that is not an advertisement for giving the privilege. It has been done.

1-2 Second Example of Advertisement for Giving a Benefit FIG. 1F shows an example of an advertisement for giving a privilege. In this advertisement, a display indicating that the advertisement is for giving a privilege ( !!!")It is included. The advertisement further includes a serial code (“aaa-bbbb-cccc”) corresponding to 3,000 points as a point of service (“XXX points”). That is, in this example, the advertisement itself includes a privilege called a serial code corresponding to points. There is no need to associate any URL with this advertisement.

1-3 Examples of Web Pages for Giving Benefits FIGS. 1G, 1H, and 1I show examples of web pages for giving privileges. In this example, the Web page belongs to a service provider of “Pointer” having a monetary value. That is, in this example, “privilege” is a point of the pointer.

  FIG. 1G represents the first screen on the computer that is displayed when accessing a URL associated with an advertisement for giving a privilege. Upon receiving an input to select 171 from the user, the computer randomly determines the points that the user will earn. The range of points given to the user is any value greater than zero.

  FIG. 1H shows a screen on the computer that transitions when 1,000 points are determined as points to be acquired by the user. When an input for selecting 181 is received from the user, the screen changes to a screen for posting a message to a preset SNS or the like (not shown). By actually posting a message from the screen, for example, it is possible to make a transition to the first screen for acquiring points again. Upon receiving an input for selecting 182 from the user, the screen on the computer transitions to that shown in FIG. 1I.

  In the screen shown in FIG. 1I, when an input for selecting 191 is received from the user, the screen on the computer transitions to a screen for logging in to a pointer (not shown). When an input for selecting 192 is received from the user, the screen on the computer transitions to an e-mail address input screen (not shown) for receiving the serial code corresponding to the acquired points by e-mail. When an input for selecting 193 is received from the user, the screen on the computer transitions to a screen for explaining a service using an embodiment of the present invention (not shown).

2 Example of First Aspect of Implementation of the Present Invention An example of a first aspect of implementation of the present invention is a computer-implemented method for delivering a selected advertisement out of a plurality of advertisements on demand (hereinafter referred to as a method) "Advertising delivery method").

2-1 System Configuration Example Related to Advertisement Distribution Method FIG. 2 illustrates a system configuration example related to the advertisement distribution method.

  Reference numeral 210 denotes a computer (hereinafter referred to as “client”) on which a distributed advertisement is displayed. The client 210 can be, for example, a personal computer, a tablet, or a smartphone.

  The client 210 is represented in FIGS. 1A and 1B by a program module or the like (hereinafter referred to as an “advertisement display program”) incorporated in an arbitrary application using JavaScript (registered trademark) or other scripts or advertisement distribution SDK. The advertisement is displayed in such a manner. Further, the client 210 changes the displayed advertisement over time by the advertisement display program. Further, when the advertisement display program displays the advertisement or changes the displayed advertisement, the client 210 distributes the advertisement to be displayed and the URL associated with the advertisement to the advertisement described below. Request to the distribution server. Note that the client 210 can acquire the advertisement display program by any method.

  Further, when the client 210 receives an input for selecting the displayed advertisement, the client 210 performs access based on the URL associated with the displayed advertisement.

  Reference numeral 220 denotes an advertisement distribution server which is a computer that executes the advertisement distribution method.

  Reference numeral 230 denotes a computer (hereinafter referred to as “privilege web server”) that hosts a web page (hereinafter referred to as “privilege web page”) for giving a privilege. The privilege Web server 230 delivers data describing the privilege Web page (hereinafter referred to as “privilege Web page data”) to the computer in response to a request.

  Reference numeral 240 denotes one or more networks that connect the client 210, the advertisement distribution server 220, and the privilege Web server 230 to each other.

2-2 Example of Process Flow Related to Advertisement Distribution Method FIG. 3 shows an example of the process flow executed by the advertisement distribution server 220. This process starts when the advertisement distribution server 220 receives a request for distributing an advertisement.

  310 indicates a step of acquiring a predesignated state, and 320 indicates a step of determining whether the acquired state satisfies a predetermined condition. Specific examples of these steps will be described later.

  Steps 330 and 340 are performed when it is determined that a predetermined condition is satisfied, and each of the step of selecting an advertisement for giving a privilege out of a plurality of advertisements and the selected privilege are given. And acquiring a URL to be associated with the advertisement. A plurality of advertisements can be stored in the advertisement distribution server 220 in advance. Moreover, it is preferable that URL linked | related with the advertisement for giving a privilege is what the frequency | count of access was restrict | limited. An implementation example of step 340 will be described later.

  Steps 350 and 360 are performed when it is determined that the predetermined condition is not satisfied, and each of the steps is selected by selecting an advertisement other than an advertisement for giving a privilege from among a plurality of advertisements. And acquiring a URL associated with the advertisement.

  Selection of an advertisement other than the advertisement for giving a privilege may be performed by an arbitrary method. For example, the selection method may be a method of randomly selecting an advertisement other than an advertisement for giving a privilege from a plurality of advertisements, or ordering each advertisement of the plurality of advertisements and selecting the advertisement in order. It may be a thing. At this time, it goes without saying that the advertisement for giving the privilege may be excluded from the objects to be ordered. In addition, when selecting in order, it goes without saying that the first advertisement may be selected after the last advertisement is selected.

  Further, the URL associated with an advertisement other than the advertisement for giving a privilege can be stored in advance in the advertisement distribution server 220.

  Reference numeral 370 denotes a step of delivering the selected advertisement and the URL associated with the advertisement to the requesting client 210.

2-3 Specific Example of Determining Whether Predesignated State Satisfies Predetermined Conditions The first example of the predesignated state and the predetermined condition is a random value and a predetermined threshold, respectively. According to the first example, the client 210 acquires a random value in step 310 and determines whether the random value acquired in step 320 is equal to or greater than a predetermined threshold.

  The second example of the state specified in advance and the predetermined condition are respectively a combination of the random value and the number of times the advertisement for giving the privilege is distributed, and the predetermined threshold and the upper limit of the number of distribution times. It is a combination. According to the second example, the client 210 acquires the number of times that the advertisement for giving the random value and the privilege is distributed in step 310, and the number of times that the random value is equal to or greater than the predetermined threshold value in step 320. Is less than or equal to the upper limit of the number of distributions.

  The third example of the predesignated state and the predetermined condition is the number of times that advertisements for all the plurality of advertisements are distributed, in other words, the number of times step 370 is executed and the number of times of distribution. According to the third example, the client 210 acquires the number of times the advertisement is distributed in step 310, and in step 320, whether the acquired number is a multiple of a predetermined number, or a prime number greater than or equal to a predetermined number, It is determined whether it is equal to a predetermined number.

  It should be noted that the pre-specified states and specific examples of the predetermined conditions described above are merely examples.

2-4 Realization example of URL with limited number of accessible times In this realization example, URL includes a part for specifying a computer and a part for specifying a Web page hosted by the computer. . For example, when the URL is “www.xxx.com/xxx”, the part for specifying the computer is “www.xxx.com”, and the part for specifying the web page is “ xxx ". Therefore, according to such access based on the URL, it is possible to communicate with the computer identified by the part “www.xxx.com” regardless of what character string “xxx” is.

  4, 5 and 6 show examples of the flow of processing for realizing a URL with a limited number of accessible times.

  The portion executed by the advertisement distribution server 220 indicated by 340 in FIG. 4 is an example of step 340 in FIG.

  410 shows a step in which the advertisement distribution server 220 requests the privilege Web server 230 for a URL associated with an advertisement for giving a privilege.

  420 shows a step in which the privilege Web server 230 generates a URL associated with an advertisement for giving a privilege. Of the URL to be generated, the part that specifies the Web page is preferably dynamically generated as a random character string. Moreover, the part which specifies the computer of URL to produce | generate specifies the privilege Web server 230. FIG.

  Reference numeral 430 denotes a step in which the privilege Web server 230 stores the generated URL.

Reference numeral 440 denotes a step in which the privilege Web server 230 returns the generated URL to the advertisement distribution server 220. The advertisement distribution server 220 acquires the returned URL as a URL associated with an advertisement for giving a privilege. As described above, the advertisement distribution server 220 then distributes the advertisement for giving the privilege and the URL associated with the advertisement to the client 210 (step 370 in FIG. 3).
FIG. 5 shows processing when the client 210 receives an input for selecting the displayed advertisement when an advertisement for giving a privilege to the client 210 is displayed.

  Reference numeral 510 denotes a step in which the client 210 accesses the privilege Web server 230 based on the URL associated with the displayed advertisement, that is, the advertisement for giving the privilege.

  Reference numeral 520 denotes a step in which the privilege Web server 230 makes a determination on the accessed URL. This step will be described later.

  Reference numeral 530 denotes a step in which the privilege Web server 230 returns the determination result in step 520 to the client 210.

  Reference numeral 540 denotes a step in which the client 210 performs display according to the determination result. In step 530, if the privilege web page data is returned as a result of the determination, the client 210 can display the privilege web page.

  FIG. 6 shows details of step 520.

  Reference numeral 610 denotes a step in which the privilege Web server 230 determines whether the accessed URL is generated in the past. As described above, the privilege Web server 230 stores the generated URL in step 430 (see FIG. 4).

  620 is a step when the determination in step 610 is true (yes), and the privilege Web server 230 determines whether the number of accesses to the URL that has been accessed so far is a predetermined number or less. Shows the steps to do.

  Reference numeral 630 denotes a step when the determination in step 620 is true (yes), in which the privilege Web server 230 prepares privilege Web page data as a determination result. Therefore, in this case, the privilege web page data is returned in step 530 (see FIG. 5).

  640 is a step when the determination in step 610 or 620 is false (no), and shows the step in which the privilege Web server 230 prepares data indicating an error as the determination result. This means that access from the client 210 has been denied or not possible. Therefore, in this case, since the privilege web page data is not returned in step 530, the client 210 cannot display the privilege web page.

  Reference numeral 650 denotes a step in which the privilege Web server 230 updates the access count for the accessed URL.

  In step 650, the URL that has been accessed is simply stored. In step 620, if there is an access to the URL that has been accessed, the process proceeds to step 640. Times.

2-5 Technical Effect by Advertisement Distribution Method In order to display a privilege Web page for giving a privilege that a user would like, an advertisement for giving a privilege to the client 210 must be displayed. Therefore, the user is expected to constantly pay attention to advertisements whose display changes, for example, advertisements 112 and 122, so as not to miss the display of advertisements for giving benefits (see FIGS. 1A and 1B).

  Furthermore, since the advertisement for giving the privilege is associated with the URL with the limited number of accesses, the number of times the privilege Web page is displayed is also limited.

3 Another Example of the First Aspect of Implementation of the Present Invention Another example of the first aspect of the implementation of the present invention is the advertisement distribution method described in Section 2 and is a URL associated with an advertisement for giving a privilege The process which concerns on is not included at least partially. For example, the advertisement distribution method in this section may not include step 340 and may not distribute a URL associated with a specific advertisement in step 370 (see FIG. 3). That is, what corresponds to the privilege Web page may not exist.

  However, in the advertisement distribution method in this section, it is preferable that the advertisement for giving a privilege is such that the advertisement itself includes the privilege, for example, as shown in FIG. 1F. The user is expected to constantly pay attention to advertisements whose display changes, for example, advertisements 112 and 122, so as not to miss the display of advertisements for providing benefits, including benefits to themselves (see FIGS. 1A and 1B). reference).

4 Examples of further aspects of implementation of the present invention An example of the second aspect of the present invention is a computer that executes the above-described advertisement delivery method. An example of such a computer is the advertisement distribution server 220 described above.

  The example of the 3rd aspect of implementation of this invention is a program which makes a computer perform the advertisement delivery method mentioned above.

5 Computer FIG. 7 shows an example of the hardware configuration of a computer. As shown in the figure, the computer 700 mainly includes a processor 710, a main storage device 720, an auxiliary storage device 730, a user interface 740, and a communication interface 750, which include an address bus, data They are connected to each other via a bus line 760 including a bus, a control bus, and the like. In some cases, an interface circuit (not shown) is appropriately interposed between the bus line 760 and each hardware resource.

  The processor 710 controls the entire computer.

  The main storage device 720 provides a work area to the processor 710, and is a volatile memory such as SRAM or DRAM.

  The auxiliary storage device 730 is a non-volatile memory such as a hard disk drive or a flash memory that stores programs such as software and various data. The program is loaded from the auxiliary storage device 730 to the main storage device 720 via the bus line 760 at an arbitrary time.

  The user interface 740 performs one or both of presenting information to the user and receiving information input from the user, such as a keyboard, a mouse, a display, a touch panel display, a microphone, and a speaker.

  The communication interface 750 is connected to the network 240 and transmits / receives data via the network 240. The communication interface 750 and the network 240 can be connected by wire or wireless. The communication interface 750 may acquire information related to the network, for example, information related to a WiFi access point, information related to a communication carrier base station, and the like.

6 Conclusion Although examples of embodiments of the present invention have been described above, it should be noted that other similar embodiments can be adopted, and changes or additions can be appropriately made.

Claims (8)

A computer-implemented method for delivering a selected advertisement of a plurality of advertisements on demand, wherein the plurality of advertisements includes an advertisement for providing a privilege, the method comprising:
(A) acquiring a predesignated state;
(B) determining whether the predesignated state satisfies a condition;
(C) When the condition is satisfied, an advertisement for giving the privilege is distributed, and when the condition is not satisfied, an advertisement other than the advertisement for giving the privilege among the plurality of advertisements is distributed. Including a step.   The method according to claim 1, wherein the step (a) includes a step of acquiring a random value as a predesignated state.   The method according to claim 2, wherein the step (a) further includes a step of acquiring the number of times that an advertisement for giving a privilege is distributed as a state designated in advance. The method according to any one of claims 1 to 3, wherein the method comprises:
Delivering a URL associated with the advertisement to be delivered upon request,
The advertisement for giving the privilege is associated with a URL with a limited number of accessible times.
program.   The method according to claim 4, wherein the accessible number of times is one. A method according to claim 4 or 5, wherein
The method further comprising obtaining the URL associated with the advertisement for giving the privilege from a computer different from the computer.   A computer for executing the method according to any one of claims 1 to 6.   The program which makes a computer perform the method as described in any one of Claims 1-6.