JP2017182119A - Content distribution control server, private digital signage system, private digital signage method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a content distribution control server, private digital signage system, private digital signage method and program capable of automatically providing content regardless of the location.SOLUTION: A content distribution control server 100 comprises: position information acquisition means for acquiring position information on a user terminal 10 carried by a user; attribute information acquisition means for acquiring attribute information which includes a language used by the user; a control unit 110 for distributing processed content to the user terminal 10 and causes a display screen of the user terminal 10 to function as a private digital signage; and a processing unit 120 for processing distribution content for the user on the basis of the acquired position information and attribute information on the user, a content providing area, and a content language.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a content distribution control server, a private digital signage system, a private digital signage method, and a program.

  In recent years, in Japan, digital signage is often installed inside public facilities and on the streets against the background of the increase in foreign tourists. Digital signage is a so-called electronic signboard. Government agencies and companies that operate digital signage, for example, provide regional information, company information, and the like widely to the public through digital signage. And development of such applications for digital signage has become active.

  Patent Document 1 stores digital signage for displaying content, a management unit capable of communicating with each mobile terminal possessed by a plurality of users, the type of content, and data of the content in association with each other. A content distribution unit, wherein the management unit receives terminal identification information specific to the portable terminal from each portable terminal, and obtains user information that is information about the user using the terminal identification information Then, based on a plurality of user information, the type of content to be displayed on the digital signage is specified, the type of content is transmitted to the content distribution unit, and the content distribution unit receives the content from the management unit Is received, the content data associated with the content type is identified, and the content data is stored in the digital signature. Sent to over di-, the digital signage receives data of the content from the content distribution unit, digital signage distribution system for displaying data of the content on the display is described.

  Patent Document 2 discloses an information acquisition unit that acquires symbol-related information in which a region and a symbol of the region are associated with each other, and a list display unit that displays a list of symbols associated with each region. And a symbol selection means for selecting a symbol from the list of symbols displayed by the list display means based on a user operation, and the symbol selected by the symbol selection means when the symbol is selected. There is described an information guidance system having map display means for displaying a map image of a region associated with a selected symbol which is a symbol on a display device.

JP 2013-161360 A Japanese Patent Laying-Open No. 2015-215444

However, since such a conventional digital signage terminal was installed only in the priority maintenance area for foreign tourist acceptance maintenance, there was a problem that it would not be able to benefit from going to the priority maintenance area. There is also a problem that it is not known where the digital signage terminal itself is installed.
When a conventional digital signage terminal is not used, foreign tourists mainly use a guidebook for foreigners to do sightseeing. However, there is a problem that seasonal information cannot be provided because the content of the guidebook is old or obsolete.

  Accordingly, the present invention provides a content distribution control server, a private digital signage system, a private digital signage method, and a program that can automatically provide content regardless of location in order to solve the above-described problems. With the goal.

In order to solve the above problems, a content distribution control server according to the present invention includes position information acquisition means for acquiring position information of a portable terminal possessed by a user, and attribute information for acquiring attribute information including a language used by the user. An acquisition means, a storage means for storing the content providing area and the content language used in the content providing area in contrast, the acquired position information and attribute information, the content providing area and the content language; Based on the processing means for processing the content for distribution for the user, the control means for distributing the processed content to the mobile terminal, and causing the display screen of the mobile terminal to function as a private digital signage, It is characterized by providing.
Other means will be described in the embodiment for carrying out the invention.

  According to the present invention, it is possible to provide a content distribution control server, a private digital signage system, a private digital signage method, and a program that can provide content regardless of location.

1 is a configuration diagram of a private digital signage system according to an embodiment of the present invention. It is a block diagram of the content delivery control server of the private digital signage system which concerns on the said embodiment. It is a figure which shows the structure of the database of the private digital signage system which concerns on the said embodiment, (a) is a figure which shows the structural example of the user attribute management table stored in user attribute information management DB, (b) is The figure which shows the structural example of the content provision area / provided language management table stored in content provision area / provided language management DB, (c) is a figure which shows the structural example of the content URL management table stored in content management DB. It is. It is a figure which shows the definition of the language division of the private digital signage system which concerns on the said embodiment as a table | surface. It is a hardware block diagram of the user terminal of the private digital signage system which concerns on the said embodiment. It is a flowchart at the time of registering the user attribute of the private digital signage system which concerns on the said embodiment. It is a flowchart which shows the content browsing process of the user terminal of the private digital signage system which concerns on the said embodiment. It is a flowchart which shows the private digital signage service of the content delivery control server of the private digital signage system which concerns on the said embodiment. It is a flowchart which shows the private digital signage service of the content delivery control server of the private digital signage system which concerns on the said embodiment. It is a flowchart which shows the private digital signage service of the content delivery control server of the private digital signage system which concerns on the said embodiment. It is a figure explaining the language selection of the user terminal of the private digital signage system which concerns on the said embodiment. It is a figure explaining the application example 1 of the private digital signage system which concerns on the said embodiment. It is a figure explaining the application example 2 of the private digital signage system which concerns on the said embodiment.

Hereinafter, a mode for carrying out the present invention (referred to as “the present embodiment”) will be described in detail with reference to the drawings. Further, in all the drawings for explaining the present embodiment, the same parts are denoted by the same reference numerals in principle, and the repeated explanation thereof is omitted.
FIG. 1 is a configuration diagram of a private digital signage system according to an embodiment of the present invention.
As shown in FIG. 1, a private digital signage system 1 includes a user terminal 10 (portable terminal), a content distribution control server 100 that provides a private digital signage service to the user terminal 10, and a content distribution control server 100. A user attribute information management DB 132, a content provision area / provided language management DB 133, and a content management DB 134.
The private digital signage system 1 is connected to the Internet 40 via a communication network network or a WiFi (Wireless Fidelity) network 30 that can be accessed from the user terminal 10, and the Internet 40 includes a multilingual translation service 50 and tourism information. Web site 60 and digital signage 70 (existing digital signage terminal) are connected.

The multilingual translation service 50 includes a multilingual translation server 51 and a multilingual dictionary DB 52.
The tourism information website 60 includes a tourism information website server 61 and a content management DB 62 for the P area, a tourism information website server 63 and a content management DB 64 for the Q area, a tourism information website server 65 and a content management DB 66 for the R area. And comprising.
Note that the communication network network or WiFi network 30, the Internet 40, the multilingual translation service 50, the tourism information website 60, and the digital signage 70 are the existing equipment group as a prerequisite environment in the private digital signage system 1 and the existing ones that can be linked. It is a service group.

[Content delivery control server]
FIG. 2 is a configuration diagram of the content distribution control server 100.
The content distribution control server 100 provides a private digital signage service to the user terminal 10.
The content distribution control server 100 is realized by a computer into which a predetermined program for realizing each function related to the private digital signage system 1 is introduced, and the CPU of the computer reads and executes the predetermined program in the memory, thereby It functions as a content distribution server of the digital signage system 1.
The content distribution control server 100 is read by the control unit 110 (location information acquisition unit, attribute information acquisition unit, control unit) that performs overall control of the server, the processing unit 120 (processing unit) having a network connection function, and the processing unit 120. Storage section 130 (storage means) to be written.

<Control part>
The control unit 110 performs overall control of the content distribution control server 100. The control unit 110 includes position information acquisition means for acquiring position information of the user terminal 10 possessed by the user, attribute information acquisition means for acquiring attribute information including a language used by the user, and processed content as a user. It has a function as a control means for distributing to the terminal 10 and causing the display screen of the user terminal 10 to function as a private digital signage. In addition, the control unit 110 distributes a URL (Uniform Resource Locator) of the tourism information website to the mobile terminal, and causes the display screen of the user terminal 10 to function as a private digital signage.

<Processing part>
The processing unit 120 includes an application download processing unit 121 (application download processing means), a user information processing unit 122, and a content distribution processing unit 123. The control unit 110 and the processing unit 120 are executed by a CPU of a computer constituting the content distribution control server 100.
The processing unit 120 has a function as a processing unit that processes content for distribution for the user based on the acquired position information and attribute information of the user, and a content providing area and a content language to be described later.

  The application download processing unit 121 downloads a content browsing application for the user terminal 10 (hereinafter referred to as a content browsing application) stored in the application storage unit 131 to the user terminal 10 before using the private digital signage system 1. To perform the process. The user terminal 10 can access the private digital signage service (internal service) by executing the content browsing application 12c (see FIG. 5).

  The user information processing unit 122 refers to the user attribute information management DB 132 and processes information related to the user of the user terminal 10 before and when the private digital signage system 1 is used.

  The content distribution processing unit 123 refers to the content providing area / provided language management DB 133 and the content management DB 134 and distributes the processed content to the user terminal 10 in an appropriate language. The content distribution processing unit 123 cooperates with the control unit 110 to cause the display screen of the user terminal 10 to function as a private digital signage.

Specifically, the processing unit 120 performs the following processing.
When the default display of the default language is set, the processing unit 120 displays the desired language by replacing the desired language with the default language under the first condition. The first condition is, for example, when there is a specific store in the content providing area or when there is a predetermined language characteristic in the entire area.

  When the default display of the default language is set, the processing unit 120 prohibits the replacement of the desired language with the default language under the second condition. The second condition is, for example, when the user performs an emergency operation, or when the current time is midnight or early morning. The second condition is a case where an existing digital signage 70 (see FIG. 1) exists in the vicinity of the user terminal 10.

Even when the default display of the default language is not set, the processing unit 120 displays the desired language by replacing it with the default language under the predetermined third condition that is beneficial to the user.
When there is a mobile terminal in the content providing area, the processing unit 120 processes the URL of the tourism information website for the user.

<Storage unit>
The storage unit 130 includes an application storage unit 131, a user attribute information management DB 132, a content provision area / provided language management DB 133, and a content management DB 134. The storage unit 130 includes a ROM, a RAM storing various processing programs, a semiconductor memory such as an EEPROM (Electrically Erasable Programmable Read-Only Memory) that is an electrically rewritable nonvolatile memory, and a hard disk drive (HDD). Including an external storage device.
The application storage unit 131 stores a content browsing application to be downloaded and introduced into the user terminal 10.

The user attribute information management DB 132 stores identification information of user (user terminal 10), attribute information, browsing history of the user terminal 10, and the like.
FIG. 3A is a diagram showing a configuration example of the user attribute management table 132A stored in the user attribute information management DB 132. As shown in FIG. In the user attribute management table 132A, “login ID”, “password”, “nationality”, “desired language”, “alternative language”, “priority connection destination”,... Are stored for each “user ID”. . The “internal service” of the “priority connection destination” is a private digital signage service by the private digital signage system 1, and the “external service” is a service by the existing tourism information website 60 (see FIG. 1).

The content providing area / provided language management DB 133 stores content providing area / provided language management information. The content providing area / provided language management DB 133 stores the content providing area and the content language used in the content providing area in comparison.
FIG. 3B is a diagram showing a configuration example of the content providing area / provided language management table 133A stored in the content providing area / provided language management DB 133. In the content providing area / providing language management table 132A, for each “area ID”, “providing area (address)”, “service providing classification”, “service duplication flag”, “content manager”, “content language 0 ( “Japanese) original language”, “content language 1 (English)”, “content language 2 (German)”,... Are stored.
As will be described later with reference to FIG. 4, the content providing area / provided language management DB 132 uses a content language as a default language that is used frequently within the content providing area or is based on the characteristics of the entire region and the characteristics of a specific store. Preferred language preset by the person,
The original language, which is the language of the original content before processing, is stored separately.

The content management DB 134 stores content to be distributed, distribution conditions set for content distribution, history of information distribution, and the like.
FIG. 3C is a diagram showing a configuration example of the content URL management table 134A stored in the content management DB 134. In the content URL management table 134A, for each “area ID”, “content URL language 0 (Japanese) original language”, “content URL language 1 (English)”, “content URL language 2 (German)”... Stored.
The storage unit 130 stores an existing tourism information website in the content providing area.

[Definition of language classification]
Hereinafter, the definition of the language classification used in this private digital signage system 1 will be described.
FIG. 4 is a diagram showing the definition of the language classification as a table.
As shown in FIG. 4, in this embodiment, the languages used in the private digital signage system 1 are classified into “default language”, “desired language”, “alternative language”, and “original language”. Each language segment has the following characteristics.
The “default language” is a language based on the characteristics of the entire region or the characteristics of a specific store. It is a language that seems to be particularly frequently used in the area.
The “desired language” is a first desired display language (for example, a native language) preset by the user. "Preferred language = default language" only if the user wishes to display the default language in preference
And temporarily replace the value.
“Alternative language” is a second desired display language preset by the user.
“Original language” is the language of the original content before translation, which is set in advance by the private digital signage system. In the case of Japanese content, it is assumed that there are many “Japanese” settings.

[User terminal]
FIG. 5 is a hardware configuration diagram of the user terminal 10.
When the content browsing application 12c is executed, the user terminal 10 becomes a private digital signage terminal capable of viewing the private digital signage service provided from the content distribution control server 100.
The user terminal 10 is a PDA (Personal Digital Assistants) such as a smartphone having an electronic camera function, or a notebook PC (Personal Computer). The present embodiment is an example in which the content browsing application 12c is incorporated in a smartphone. The user terminal 10 has a network connection function for connecting to a communication network or a WiFi network 30 (see FIG. 1), a GPS function for receiving radio waves for knowing its own position information from a GPS (Global Positioning System) satellite 2; .

  As shown in FIG. 5, the user terminal 10 includes a control unit 11, a storage unit 12, an operation unit 13, an LCD (Liquid Crystal Display) display unit 14, a touch panel 15, an input / output unit 16, a camera unit 17, a microphone 18, A speaker 19, a radio unit (RF) 20, a baseband processing unit 21, and a GPS function unit 22 are provided.

  The control unit 11 includes a microcomputer that controls the entire terminal. The microcomputer reads a control program stored in a ROM (Read Only Memory) and develops it in a RAM (Random Access Memory), and a CPU (Central Processing Unit) executes various processes.

The storage unit 12 stores user information (user ID, name, etc.) 12a, language information 12b, and a content browsing application 12c related to the user who owns the user terminal 10. The content browsing application 12 c is an application that executes a private digital signage function in the user terminal 10.
The storage unit 12 includes an external memory such as an SD (Secure Digital) card, a USB (Universal Serial Bus) memory, and a memory stick.

The operation unit 13 includes various switches, a mode selection unit, a cross key, and the like. The operation unit 13 includes an LCD display unit 14 and a touch panel 15 integrated.
The LCD display unit 14 is composed of an LCD display or an organic EL (Electro-Luminescence) display, a white LED backlight, each driver, and the like, and displays captured images and contents. The LCD display unit 14 is a large display that covers substantially the entire surface of the housing when the user terminal 10 is a smartphone or the like.
The touch panel 15 is a pointing device for instructing an arbitrary position within the display screen of the LCD display unit 15. The touch panel 15 detects each operation when the user presses the upper surface with a finger, slides, or releases it.

The input / output unit 16 is an interface (I / F) unit that connects devices. It connects with external connection parts, such as PC, using the wire connection by interfaces, such as USB which is not shown in figure, or wireless connection, such as Bluetooth (trademark).
The camera unit 17 includes a photographing lens, an image sensor, an AFE (Analog Front End), and a DSP (Digital Signal Processor).
The radio unit 20 transmits / receives a signal to / from a base station of a communication network (see FIG. 1).
The baseband processing unit 21 converts a radio frequency (RF) signal into a baseband signal at the radio unit 20 and converts the baseband signal into an RF signal.

  The GPS function unit 22 includes a GPS antenna (not shown) that receives radio waves of position information of a stationary GPS satellite 2 from the GPS satellite 2 (see FIG. 1), and based on information received via the GPS antenna, The position information is acquired by the GPS function that calculates the position information as two parameters of latitude / longitude.

Here, in the present embodiment, an example in which the GPS satellite 2 is used as a means for acquiring position information has been shown, but a system using a positional relationship with a base station other than the GPS may be used. For example, an Android (registered trademark) smartphone or a high-function mobile phone with a camera may be used as the user terminal 10 that is a mobile terminal. In this case, the user terminal 10 transmits / receives information to / from the mobile phone company server via the base station and the mobile phone communication network (not shown) instead of or in combination with the GPS function unit 22, and from the access confirmation, It is also possible to acquire the current position information of the terminal.
Further, location information acquisition by WiFi positioning, that is, location information acquisition using a WiFi access point (AP) and a predetermined location information service may be used.

[Other devices connected to the Internet]
The digital signage 70 is a signage display such as a liquid crystal display installed in a public place, transportation, or the like, and is an electronic signboard or poster. The digital signage 70 displays guidance information, sightseeing information, etc. to nearby people or people passing by.
The digital signage 70 is an existing signage terminal different from the private digital signage service of the present embodiment.

Hereinafter, the operation of the private digital signage system 1 configured as described above will be described.
[User terminal processing]
First, processing on the user terminal 10 side will be described. The processing on the user terminal 10 side includes user attribute registration processing and content browsing processing.

<User attribute registration process>
FIG. 6 is a flowchart when registering user attributes (registration from the content browsing application to the content distribution control server). This flow is performed when the control unit 11 (see FIG. 5) of the user terminal 10 executes the content browsing application 12c. Note that, when accessing between the content distribution control server 100 and the user terminal 10, authentication processing is performed in advance, but the description is omitted here.
First, in step S11, the control unit 11 (see FIG. 5) of the user terminal 10 logs in the service.
In step S12, the control unit 11 calls a user attribute registration function.
In step S13, the control unit 11 sets user information, a desired language, an alternative language, and the like (see FIG. 4). For example, when the user of the user terminal 10 is German, the desired language is set to “German”, the alternative language is set to “English”, and the like.

In step S <b> 14, in the control unit 11, the wireless unit 20 transmits the setting content to the content distribution control server 100 (see FIG. 1) via the communication network or the WiFi network 30. The content distribution control server 100 stores the setting content transmitted from the user terminal 10 in the user attribute management table 132A (see FIG. 3A).
In step S15, the control unit 11 determines whether or not there is an instruction to end the user attribute registration operation by the operation unit 13 (see FIG. 5), and if there is no instruction to end the operation (step S15: No). In step S12, the user attribute registration operation is continued.
When there is an instruction to end the operation in step S15 (step S15: Yes), in step S16, the control unit 11 logs out the service and ends the process of this flow.

<Content browsing process>
FIG. 7 is a flowchart showing the content browsing process of the user terminal 10. This flow is performed when the control unit 11 (see FIG. 5) of the user terminal 10 executes the content browsing application 12c. Note that, when accessing between the content distribution control server 100 and the user terminal 10, authentication processing is performed in advance, but the description is omitted here.
First, in step S21, the control unit 11 (see FIG. 5) of the user terminal 10 logs in the service.
In step S <b> 22, the GPS function unit 22 of the control unit 11 acquires the current position of the user terminal 10.
In step S23, the radio unit 20 of the control unit 11 transmits the acquired current position information to the content distribution control server 100 (see FIG. 1) via the communication network or the WiFi network 30. The content distribution control server 100 stores the current position information transmitted from the user terminal 10 in the content providing area / provided language management table 133A (see FIG. 3B).

  In step S24, the control unit 11 determines whether or not the URL (Uniform Resource Locator) of the existing tourism information website 60 (see FIG. 1) has been received. At this time, the control unit 11 can acquire the URL by wirelessly connecting to a WiFi standard access point installed in the facility, for example. Alternatively, the control unit 11 can connect to an existing tourism information Web site 60 connected to the Internet 40 via a communication network. In many cases, the access point (AP) is installed at or near the installation location of the existing digital signage 70 (see FIG. 1). In this case, as in the second condition, there is an existing digital signage terminal in the vicinity of the user terminal 10, and the processing unit 120 (see FIG. 2) of the content distribution control server 100 requests Processing for prohibiting replacement of the language with the default language is also possible (second condition).

When the URL of the existing tourism information website 60 is received (step S24: Yes), the control unit 11 makes a connection request to the existing tourism information website 60 in step S25.
When the URL of the existing tourism information website 60 has not been received (step S24: No), the control unit 11 in step S26 causes the wireless unit 20 to transmit the content distribution control server 100 (via the communication network or WiFi network 30). (See FIG. 1).
In the present embodiment, when the URL of the existing tourism information website 60 is received (step S24: Yes), a content connection request is not made to the content distribution control server 100 (step S26: skip). However, a mode in which a content connection request is made to the content distribution control server 100 regardless of whether or not the URL of the existing tourism information website 60 is received.

In step S27, the control unit 11 determines whether there is content reception from the content distribution control server 100 or URL reception from the tourist information website.
When there is the content reception or the tourism information website reception (step S27: Yes), the control unit 11 displays the received content in step S28, and proceeds to step S29, and receives the content reception or the tourism information website from the tourism information website. When there is no URL reception (step S27: No), the process proceeds to step S29 as it is.

  Here, when both the content reception and the tourism information website reception are received, the content reception content is displayed with priority. As a priority display method, for example, the received content of the content is displayed, and then the received content of the tourism information website is displayed. Alternatively, the content reception content is displayed, and the tourism information website reception content is displayed after waiting for the user's execution operation (if there is no execution operation, the tourism information website reception content is not displayed). Alternatively, from the viewpoint that the content received from the tourism information website is more detailed information, if there is a preset setting in which the user preferentially displays the content received from the tourism information website, the content received from the tourism information website is A mode in which priority display is performed over content reception may be employed.

In step S29, the control unit 11 determines whether or not there is an operation end instruction, and if there is no operation end instruction (step S29: No), the control unit 11 returns to step S22 and continues the content browsing operation.
When there is an instruction to end the operation in step S29 (step S29: Yes), in step S30, the control unit 11 logs out the service and ends the process of this flow.

[Content delivery control server side processing]
Next, processing on the content distribution control server 100 side will be described.
8 to 10 are flowcharts showing the private digital signage service of the content distribution control server 100. FIG. This flow is executed by the control unit 110 (see FIG. 2) of the content distribution control server 100.
First, in step S101 (refer to FIG. 8 below), the control unit 110 (refer to FIG. 2) of the content distribution control server 100 waits for reception of the current position information of the user terminal 10.
In step S <b> 102, the control unit 110 receives the current position information of the user terminal 10. If the current position information of the user terminal 10 is not received, the process waits at step S101.

  In step S <b> 103, the control unit 110 identifies an area (address) where the user of the user terminal 10 is located based on the received current position information of the user terminal 10. For specifying the area (address) from the coordinates (latitude and longitude) of the user, for example, existing public data represented by “location reference information” of the Ministry of Land, Infrastructure, Transport and Tourism can be used. `` Location reference information '' by the Ministry of Land, Infrastructure, Transport and Tourism is the position coordinates (latitude / longitude of representative points, plane rectangular coordinates) of block units (`` ○○ town △ chome □ number '') for the range equivalent to city planning areas nationwide Is a maintenance. If this position reference information is used, an area can be easily specified (reverse geocoding) from the obtained coordinates.

In step S <b> 104, the control unit 110 acquires the user's desired language, alternative language, and priority connection destination of the user terminal 10. The desired language and the alternative language are defined in the language classification of FIG.
In step S105, the control unit 110 determines whether or not the user of the user terminal 10 desires priority display of the default language (see FIG. 4) (first condition).
When the user of the user terminal 10 does not desire the priority language priority display (step S105: No), in step S106, the control unit 110 determines whether the default language display is more suitable for the benefit of the user. (Third condition). This determination is specifically shown in the following steps S107 to S114.
If it is determined in step S105 that the user does not wish to preferentially display the default language and it is determined in step S106 that the default language display is not more suitable for the user's benefit (step S106: No), step The process proceeds to S115.

When the user desires priority display of the default language in step S105 (step S105: Yes), or when it is determined in step S106 that the default language display is more suitable for the benefit of the user (step In step S107, the control unit 110 determines that the existing digital signage 70 (see FIG. 1) is closest to the user of the user terminal 10 based on the received current position information of the user terminal 10. It is determined whether or not to perform (second condition). Here, as described above, the acquisition of the current position information of the user terminal 10 is not only a method using the GPS function unit 22 (see FIG. 5) using the GPS satellite 2 but also a positional relationship with a base station other than the GPS. Or a location information acquisition using a Wi-Fi access point and a predetermined location information service may be used. In many cases, a WiFi access point is arranged in the vicinity of the existing digital signage 70.
If the existing digital signage 70 is present closest to the user (step S107: Yes), it is determined that the user can acquire tourist information etc. using the existing digital signage 70, and the process proceeds to step S115. move on.

In the present embodiment, the private digital signage system 1 also determines the proximity between the user terminal 10 and the existing digital signage 70. By determining the proximity of the user terminal 10 and the existing digital signage 70, the user can expect to obtain more useful information. Since the existing digital signage 70 is viewed by many people, it is assumed that the language displayed is limited to the original language (see FIG. 4). In the place where the existing digital signage 70 is installed, the user of the user terminal 10 gives priority to displaying the desired language (for example, the native language), so that the user can connect the existing digital signage 70 and the private digital signage 70. You can learn about sightseeing spots at both sides of Signage 1. Further, the information displayed in the native language by the private digital signage 1 can be enjoyed by comparing the information of both.
In addition, the existing digital signage 70 installed in a station or the like may be occupied by one user (viewer). In the present embodiment, while being able to enjoy in the native language in parallel, the problem of occupying the existing digital signage 70 can also be solved. For this reason, the merit is larger.

Returning to the description of the flow in FIG. 8, when the existing digital signage 70 does not exist near the user (step S107: No), the control unit 110 determines that the purpose of using the service is “emergency” in step S108. It is determined whether or not it is a “necessary requirement” (second condition). Whether or not it is an “emergency requirement” is determined by operating “touch of a specific button (including software key)” on the operation unit 13 (see FIG. 5) of the user terminal 10.
When the purpose of using the service is “emergency business” (step S108: Yes), the process proceeds to step S115. By skipping some functions when the user wants to respond urgently, the service can be provided more quickly.

When the purpose of using the service is not “emergency business” (step S108: No), in step S109, the control unit 110 determines whether or not the current time is “late night or early morning” (second condition). .
If the current time is “midnight or early morning” (step S108: Yes), the process proceeds to step S115. When using the service at “midnight or early morning” at the current time, it is required to provide a quick and easy-to-understand service for the private digital signage system 1 as in the case of the “emergency requirement” above. It is assumed. For example, a general sightseeing spot is closed at midnight. If there is a service request in spite of such a time zone, it is assumed that if the user is a foreign tourist, the service request has been made due to some trouble (or a matter to be confirmed immediately). Is done. In the present embodiment, a part of the functions is skipped so that the service can be provided more quickly. In addition, as will be described later, in the skip destination process (after step S115), confirmation of the desired language is started immediately. For example, in “late night or early morning”, content is provided in a language (native language) that is easy for the user to understand. Is called. That is, when the current time is “late night or early morning”, the content is quickly provided and the content is provided in a language that is easy for the user to understand. If the current time is not “midnight or early morning”, the private digital signage system 1 can provide more detailed content.

  If you want to enjoy various cultures during daytime sightseeing, a default language is set. At midnight / early morning, assuming the case of collecting information on an urgent business, the native language (or alternative language) that the user can understand immediately is set.

  As described above, in the present embodiment, in the case of an urgent business even in the daytime, the priority order of the default language is temporarily lowered even when the priority is higher. Also, if it is determined that it is in accordance with the interests of the user, even if the priority order of the default language is lower, it is temporarily higher. In addition, in such an operation, the user can easily change the display language by touching a specific button or the like. There are merit from both sides of improvement of convenience and enhancement of attractiveness of contents.

When the current time is not “late night or early morning” (step S109: No), in step S110, the control unit 110 determines whether or not there is a definition of the characteristics of the specific store (first condition). The specific store refers to various specialty stores and restaurants that use or pass a specific language. For example, the specific store includes a Chinese restaurant (Chinese), an Italian brand shop (Italian), a sake brewery (Japanese), and the like. In the present embodiment, a default language that is likely to be used more frequently in the corresponding store is set according to the culture symbolizing the store.
If there is a definition of the characteristic of the specific store (step S110: Yes), in step S111, the processing unit 120 sets “language defined by the characteristic of the specific store” as the default language, and proceeds to step S114. Note that the default language is defined in the language classification of FIG.

When there is no definition of the characteristic of a specific store (step S110: No), the control part 110 determines whether the characteristic definition of the whole area exists in step S112 (1st condition). The characteristics of the entire area are geographical characteristics in which a specific language tends to be used or used in an entire area depending on the composition of residents, foreign towns, and the like. For example, Shin-Okubo (Korean Street: Korean) in Tokyo and Yokohama (Chinatown: Chinese) in Kanagawa Prefecture. In the present embodiment, a default language that will be used more frequently in the corresponding region is set in accordance with the local culture.
If there is a definition of the characteristics of the entire region (step S112: Yes), in step S113, the control unit 110 sets “language defined by the characteristics of the entire region” as the default language, and proceeds to step S114. When there is no definition of the characteristic of the whole area (step S112: No), it progresses to step S115 as it is.

In step S114, control unit 110 temporarily replaces the setting value of “desired language” with the default language, and proceeds to step S115.
In step S115 (refer to FIG. 9 below), the control unit 110 determines the service provision status in the area where the user of the user terminal 10 is present, based on the received current location information of the user terminal 10. That is, in the area where the user is present, the service provision status is only “internal service” (private digital signage service by private digital signage system 1) or “external service” (existing tourism information website 60 (see FIG. 1)). It is determined whether only the service according to the above or both of these services are provided.

When only the “internal service” is provided in the area where the user of the user terminal 10 is present in step S115, the process proceeds to step S117.
When only the “external service” is provided in the area where the user of the user terminal 10 is present in step S115, the process proceeds to step S124 (see FIG. 10).
When both the “internal service” and the “external service” are provided in the area where the user of the user terminal 10 is located in step S115, the control unit 110 in step S116, the user's desired priority connection destination. Determines whether is an internal service or an external service. This is because when both the “internal service” and the “external service” are provided, both services are provided in duplicate.

If the preferred connection destination desired by the user is the “internal service” in step S116, or if the area where the user of the user terminal 10 is provided is only the “internal service” in step S115, step In S117, the control unit 110 determines whether or not a desired language (see FIG. 4) exists in the content provided to the user terminal 10. If the desired language exists in the content (step S117: Yes), the process proceeds to step S123.
If the desired language does not exist in the content (step S117: No), in step S118, the control unit 110 determines whether or not the existing multilingual translation service 50 (see FIG. 1) can be translated.
When the existing multilingual translation service 50 can be translated (step S118: Yes), in step S119, the control unit 110 generates a URL that passes through the multilingual translation server 51, and proceeds to step S123. URL generation via the multilingual translation server 51 can utilize existing services represented by Google (registered trademark) translation. For example, a Japanese site is translated into English using Google (registered trademark) translation. As of February 2016, Google Translate is said to have a translation function in 91 languages.

When translation cannot be performed by the existing multilingual translation service 50 (step S118: No), in step S120, the control unit 110 determines whether or not an alternative language (see FIG. 4) exists in the content provided to the user terminal 10. To do. When an alternative language exists in the content (step S120: Yes), the process proceeds to step S122.
When the alternative language (see FIG. 4) does not exist in the content (step S120: No), the control unit 110 distributes the content URL (original language) (see FIG. 4) to the user terminal 10 in step S121, and step S131. Proceed to Here, the original language is the language of the original content before translation in this specification. For example, Japanese or English is set as the original language.

When an alternative language exists in the content in step S120 (step S120: Yes), in step S122, the control unit 110 distributes the content URL (alternative language) (see FIG. 4) to the user terminal 10 and proceeds to step S131. move on.
If the desired language exists in the content in step S117, or if a URL for passing through the multilingual translation server 51 is generated in step S119, the control unit 110 in step S123 causes the content URL (desired language) (see FIG. 4). ) To the user terminal 10 and the process proceeds to step S131.

  Thus, when the area where the user is located is “internal service” (private digital signage service by the private digital signage system 1), or the user's desired priority connection destination is “internal service”, the user A content URL (original language), a content URL (alternative language), or a content URL (desired language) is distributed to the terminal 10.

On the other hand, when only the “external service” is provided in the area where the user of the user terminal 10 is located in step S115, or the user's desired priority connection destination is the “external service” in step S116. In step S124 (refer to FIG. 10 below), the control unit 110 determines whether or not the desired language (refer to FIG. 4) exists in the existing tourism information Web site 60 (refer to FIG. 1). When a desired language exists in the existing tourism information Web site 60 (step S124: Yes), the process proceeds to step S130.
When the desired language does not exist in the existing tourism information website 60 (step S124: No), the control unit 110 determines whether or not the existing multilingual translation service 50 (see FIG. 1) can translate in step S125. .
If the existing multilingual translation service 50 can be translated (step S125: Yes), in step S126, the control unit 110 generates a URL via the multilingual translation server 51 and proceeds to step S130.

When the translation cannot be performed by the existing multilingual translation service 50 (step S125: No), the control unit 110 determines whether or not an alternative language (see FIG. 4) exists in the existing tourism information website 60 in step S127. . If an alternative language exists in the existing tourism information website 60 (step S127: Yes), the process proceeds to step S129.
If there is no alternative language (see FIG. 4) in the existing tourism information website 60 (step S127: No), the control unit 110 in step S128, the URL (original language) of the existing tourism information website 60 (FIG. 4). Reference) is distributed to the user terminal 10 and the process proceeds to step S131.

When an alternative language exists in the existing tourism information website 60 in step S127 (step S127: Yes), in step S129, the control unit 110 URL (alternative language) of the existing tourism information website 60 (see FIG. 4). ) To the user terminal 10 and the process proceeds to step S131.
If the desired language does not exist in the existing tourism information Web site 60 in step S124, or if a URL for passing through the multilingual translation server 51 is generated in step S126, the control unit 110 in step S130, the existing tourism information. The URL (desired language) of the Web site 60 (see FIG. 4) is distributed to the user terminal 10 and the process proceeds to step S131.

Thus, when the area where the user is located is “external service” (existing multilingual translation service) or the preferred connection destination desired by the user is “external service”, the user terminal 10 already has The URL (original language) of the tourism information website 60, the URL (alternative language) of the existing tourism information website 60, or the URL (desired language) of the existing tourism information website 60 is distributed.
Returning to the flow of FIG. 9, in step S131, the control unit 110 determines whether or not to temporarily replace the setting value of “desired language” with the default language.
When the setting value of “desired language” is temporarily replaced with the default language (step S131: Yes), in step S132, the control unit 110 restores the temporarily replaced setting value of “desired language” to the original processing. finish.

FIG. 11 is a diagram illustrating language selection of the user terminal 10. The same components as those in FIG. 5 are denoted by the same reference numerals.
It is assumed that the default language of the user of the user terminal 10 is Chinese (FIG. 11 (a)) and the native language is English (FIG. 11 (b)). The tab setting is an example, and the selection method is not limited to this. The default language and the native language are manually switched by the user's selection.
A case where automatic selection of a default language based on user location information is applied to the user terminal 10 of FIG. 11 is taken as an example. As described in the above flow, the automatic selection of the default language based on the user location information has characteristics of the entire region, characteristics of a specific store, and characteristics of a time zone.
(1) Regional characteristics (residential composition, foreign towns, etc.)
Set default languages that will be used more frequently in the area, such as Shin-Okubo in Tokyo (Korean Street: Korean) and Yokohama in Kanagawa (Chinatown: Chinese).
(2) Characteristics of specific stores (specialized stores, restaurants, etc.)
A default language that will be used more frequently in the store is set according to the culture that symbolizes the store, such as a Chinese restaurant (Chinese), an Italian brand shop (Italian), and a sake brewery (Japanese).
(3) Time zone characteristics (daytime, midnight, early morning)
When it is desired to enjoy various cultures during daytime sightseeing, the default languages (1) and (2) are set. At midnight / early morning, assuming the case of collecting information on an urgent business, the native language (or alternative language) that the user can understand immediately is set.

As shown by the dashed box in FIG. 11, in the standard operation, the default language (here, Chinese) based on the above (1) to (3) is automatically selected.
It is also possible to preferentially display the native language (desired language, alternative language, etc.) according to the user's wishes.
In addition, the display of the default language and the display of the native language (or alternative language) (here, English) based on the above (1) to (3) can be switched with one touch of the user's intention, even during daytime sightseeing It is also possible to collect information in the event of an emergency.

[Application example]
<Application example 1>
The private digital signage system 1 can be applied not only to famous tourist spots but also to any tourist spots. Further, the present invention is not limited to a sightseeing spot, and can be applied to any place / facility other than a sightseeing spot.
FIG. 12 is a diagram for explaining an application example 1 of the private digital signage system 1. FIG. 12 shows that a foreign tourist (American) A has a user terminal 10A, a foreign tourist (German) B has a user terminal 10B, and a foreign tourist (Chinese) C has a user terminal. Carry 10C each and try to visit [XX Shrine], [△△ Church] and [□□ Hall], which are sightseeing spots in Tokyo. The user terminals 10A, 10B, and 10C are the user terminals 10 shown in FIGS. User terminals 10A, 10B, and 10C are GPS-compatible smartphones. Also, the user terminal 10A is PUSH distributed by HTTP connection (English), the user terminal 10B is HTTP distributed by HTTP connection (German), and the user terminal 10C is HTTP distributed by HTTP connection (Chinese). Is a terminal capable of each. Note that PUSH distribution means that information is distributed from the content distribution control server 100 to the user terminals 10A, 10B, and 10C regardless of the user's request (even if the user does not request it).

As shown in FIG. 12, the content distribution control server 100 (not shown) of the private digital signage system 1 is connected to a network (communication network network or WiFi network 30, Internet) according to the current location information of the user terminals 10A, 10B, and 10C. 40) The contents are distributed to the user terminals 10A, 10B, and 10C via 40). The user terminals 10A, 10B, and 10C that display the distributed content are private digital signage terminals. Content distribution is personalized according to the user's attributes (see step S105 to step S114 in FIG. 8).
In addition, the private digital signage system 1 automatically switches the provided content by the content distribution control server 100 (not shown) in cooperation with the existing tourism information website 60 based on the user location information ( (Refer step S115-step S130 of FIG. 9 and FIG. 10).

  For example, a foreign tourist (American) A activates the content browsing application 12c (see FIG. 5) of the user terminal 10A and moves in Tokyo while holding the user terminal 10A. The user terminal 10A transmits the current position information to the content distribution control server 100 (not shown) of the private digital signage system 1. Further, the desired language, alternative language, and priority connection destination of the foreign tourist (American) A of the user terminal 10A are transmitted (this transmission may be asynchronous with the transmission of the current location information. Send only if there is.) The content distribution control server 100 accepts a content connection request (see step S26 in FIG. 7) or a tourist information website connection request (see step S25 in FIG. 7) from the user terminal 10A, and sends a private digital to the user terminal 10A. The signage service (internal service) or the existing tourism information website 60 (external service) is distributed (see steps S121 to S123 in FIG. 9). In the example of FIG. 12, since the foreign tourist (American) A has transmitted a content connection request at [XX Shrine], the content for private digital signage relating to [XX Shrine] is distributed. This content distribution is personalized according to the attributes of the foreign tourist (American) A. For example, when a foreign tourist (American) A sets his native language English as the desired language, the content is distributed in English. In addition, push delivery via HTTP connection is also in English.

  Here, when the foreign tourist (American) A of the user terminal 10A wants to display the default language in priority (see step S105 in FIG. 8), if this default language is Japanese, The content distribution is content distribution in Japanese instead of English of the desired language of the foreign tourist (American) A. The above is a case where a foreign tourist (American) A visits [XX Shrine] in the daytime. If a foreign tourist (American) A visits [XX Shrine] at midnight (assuming there are no late-night events), he / she is out of the tourism purpose and is lost or has some trouble. The content request may have been unavoidable. In this late night / early morning time zone, content is distributed by switching to English, which is a native language that is easy for a foreign tourist (American) A to understand intuitively (see step S109 in FIG. 8). For the same reason, in the case of an urgent business, the language is switched to English, which is a native language that is easy to understand intuitively (see step S108 in FIG. 8).

  In addition, as shown in FIG. 12, a foreign tourist (German) B activates the content browsing application 12c (see FIG. 5) of the user terminal 10B and moves in Tokyo while holding the user terminal 10B. doing. The user terminal 10B transmits the current position information to the content distribution control server 100 (not shown) of the private digital signage system 1. In the example of FIG. 12, since the foreign tourist (German) B has transmitted a content connection request with [ΔΔChurch], the content for private digital signage relating to [ΔΔChurch] is distributed. This content distribution is personalized according to the attributes of the foreign tourist (German) B. For example, when the foreign tourist (German) B sets the native language German as the desired language, the content is distributed in German. However, in [△△ Church], if there is no German content URL in the desired language, private digital signage related to [△△ Church] in an alternative language (for example, English) set by a foreign tourist (German) B Content is distributed (see step S122 in FIG. 9). However, if there is no alternative language in [ΔΔ church] (see step S120 in FIG. 9), the content is distributed in the original language (for example, Japanese) (see step S121 in FIG. 9).

  In addition, as shown in FIG. 12, a foreign tourist (Chinese) C activates the content browsing application 12c (see FIG. 5) of the user terminal 10C and moves in Tokyo while holding the user terminal 10C. doing. The user terminal 10C transmits the current position information to the content distribution control server 100 (not shown) of the private digital signage system 1. The content distribution control server 100 accepts a content connection request (see step S26 in FIG. 7) or a tourist information website connection request (see step S25 in FIG. 7) from the user terminal 10C. Then, the content distribution control server 100 distributes the private digital signage service (internal service) or the existing tourism information website 60 (external service) to the user terminal 10C (see steps S121 to S123 in FIG. 9). In the example of FIG. 12, based on the user location information, the existing tourism information website 60 (external service) is switched in cooperation with the existing tourism information website 60 (see FIG. 10). Since the foreign tourist (Chinese) C has sent a tourist information website connection request in [□□ hall], the URL of the existing tourism information website related to [□□ hall] is distributed. The URL distribution of this tourism information website is personalized according to the attribute of the foreign tourist (Chinese) C, as in the case of the content distribution described above.

As described above, when the private digital signage system 1 functions as a private digital signage service (internal service), signage content (moving image or the like) is automatically reproduced on the user terminals 10A and 10B. Foreign tourists (American) A and foreign tourists (German) B watch the user terminals 10A and 10B so that they can feel like a zapping like a TV, and are not aware of seasonal tourist information. There is an effect that you can meet.
On the other hand, when the private digital signage system 1 is linked to the existing tourism information website 60 (external service), the tourist information website is automatically displayed to the foreign tourist (Chinese) C. By viewing the user terminal 10C, the foreign tourist (Chinese) C can find seasonal tourist information corresponding to the area without knowing the URL of the Web site.

  As described above, the private digital signage system 1 does not require installation of a signage terminal such as the digital signage 70 (see FIG. 1), and does not require maintenance of the hardware of the installed signage terminal. . The private digital signage system 1 pushes information, and also cooperates with an existing tourism information website so that it can acquire information without having to search for it. It can also be used in places where it is not desirable to install a signage terminal body on a landscape such as a famous place or historic site.

<Application example 2>
FIG. 13 is a diagram for explaining an application example 2 of the private digital signage system 1. FIG. 13 shows an example in which a foreign tourist (American) A travels around sightseeing spots and facilities in Tokyo with the user terminal 10A.
As shown in FIG. 13, a foreign tourist (American) A activates the content browsing application 12c (see FIG. 5) of the user terminal 10A and moves in Tokyo while holding the user terminal 10A. Yes. The content distribution control server 100 (not shown) of the private digital signage system 1 accepts a content connection request (see step S26 in FIG. 7) or a tourist information website connection request (see step S25 in FIG. 7) from the user terminal 10A. . Then, the content distribution control server 100 distributes the private digital signage service (internal service) or the existing tourism information website 60 (external service) to the user terminal 10A (see steps S121 to S123 in FIG. 9).

  The content distribution control server 100 selects a service that can be provided to the user terminal 10A based on the location information of the user terminal 10A, sets a language according to the attribute of the user, and then sends the content to the user terminal 10A. provide. In the example of FIG. 13 (a), a foreign tourist (American) A is in the area of XX Tokyo. The district of Tokyo XX XX is an internal service providing area X. The content distribution control server 100 determines that the user terminal 10A is in the internal service providing area X according to the current position of the user terminal 10A, and provides services (video, map information) that can be provided in the internal service providing area X. , Web site) is selected, the language is set according to the attribute of the foreign tourist (American) A, and the content is distributed to the user terminal 10A. The foreign tourist (American) A desires to display the default language preferentially in English (see FIG. 4) and the default language (see step S105 in FIG. 8). The user terminal 10A automatically displays the distributed content in the internal service providing area X. For example, if you visit the internal service provision area X in the daytime and there is no urgent business, and there is no specific store or region-wide characteristics, you can change the language (English) of the foreign tourist (US) A, Replace with the default language (Japanese) and distribute content in Japanese. Here, when the foreign tourist (American) A wants to change (return) the default language (Japanese) to the desired language (English), the foreign tourist (US) is operated by the operation shown in FIG. Person) It is possible to switch by one touch with the intention of A. If it is desired to avoid repeating such a switching operation, setting of user information, a desired language, an alternative language, etc. may be performed in the registration of user attributes in FIG. 6 (see step S13 in FIG. 6). .

  Even during sightseeing, in the event of an emergency, the language is returned to the desired language (English) (see step S108 in FIG. 8). Similarly, if a foreign tourist (American) A visits [XX Shrine] in the middle of the service area X (assuming there are no late-night events), the language will be returned to the desired language (English). (See step S109 in FIG. 8). This makes it possible to quickly collect information.

  When there is a specific store in service provision area X, for example, Chinese restaurants have default language (Chinese), Italian brand stores have default language (Italian), and sake brewery has default language (Japanese). Deliver. By setting a default language that will be used more frequently in the corresponding store according to the culture that symbolizes the store, it is possible to provide a service with more detailed information.

  When the service providing area X has characteristics of the entire region, for example, content distribution is performed in a default language in accordance with the resident composition and the foreign town. By setting a default language that is likely to be used more frequently in the corresponding area according to the local culture, it is possible to provide a service with more detailed information.

  Furthermore, when the existing digital signage 70 is arranged in the vicinity of the user terminal 10A, the foreign tourist (American) A can display the existing digital signage by giving priority to the desired language (English). 70 and the private digital signage 1 can be used to learn about sightseeing spots, etc., and the multi-faceted information of the default language (Japanese) and the desired language (English) allows you to enjoy a comparison of both information. .

Next, the foreign tourist (American) A moved from the Tokyo XX ward area of FIG. 13 (a) to the Tokyo △△ ward △ Δ area of FIG. 13 (b). The area of △△ ward △△ in Tokyo is an external service providing area P.
The content distribution control server 100 determines that the user terminal 10A is in the external service providing area P according to the current position of the user terminal 10A, and a service that can be provided in the external service providing area P (Web site only). After selecting the language according to the attribute of the foreign tourist (American) A, the tourism information Web site (external service) is distributed to the user terminal 10A.

Next, a foreign tourist (American) A moves from the Tokyo △△ ward △△ area of FIG. 13 (b) to the Tokyo □□ ward □□ area of FIG. 13 (c). 13 (c) is moving through the district of □□ ward □□ in Tokyo and moving to the district of ▽▽ ku ▽▽ of Tokyo in FIG. 13 (d). The area of □□ ward □□ in FIG. 13C is the internal service providing area Y, and the area of ▽▽ ku ▽▽ in FIG. 13D is the external service providing area Q. In the internal service providing area Y and the external service providing area Q, the service providing areas overlap.
When a foreign tourist (American) A moves to a place where service provision areas overlap, the content distribution control server 100 uses the service (Web site) that can be provided in the internal service provision area Y and the external service provision area Q. Select one of the services (Web sites) that can be provided. Then, the content distribution control server 100 sets the language according to the attribute of the foreign tourist (American) A and distributes the tourism information website (external service) to the user terminal 10A. That is, when moving to a place where service providing areas overlap, the internal service or external service is selected according to the preference of foreign tourist (American) A (see step S116 in FIG. 9), and the language is set. The content is distributed to the user terminal 10A.

  Here, in each service providing area in FIGS. 13B to 13D, as in the case of the internal service providing area X in FIG. Each process of the characteristic and the combined use with the existing digital signage 70 can be applied.

  As described above, the content distribution control server 100 according to the present embodiment acquires position information acquisition means for acquiring the position information of the user terminal 10 possessed by the user, and attribute information including the language used by the user. Attribute information acquisition means for distributing the processed content to the user terminal 10 and causing the display screen of the user terminal 10 to function as private digital signage, and the acquired position information and attribute information of the user And a processing unit 120 that processes the content for distribution for the user based on the content providing area and the content language. In addition, the content providing area and the content language used in the content providing area are stored in comparison, and the language in which the content is displayed is particularly frequently used in the content providing area or the characteristics and identification of the entire region. The storage unit 130 stores a default language based on store characteristics, a desired language preset by the user, and an original language that is the language of the original content before processing.

  Thereby, the user terminal 10 (a smart phone, a tablet, etc.) of personal possession can be used as a private digital signage apparatus. In particular, it is possible to provide services such as personalization (native language) tailored to user characteristics, user location information (GPS of mobile terminals, carrier base station information, etc.) and PUSH distribution of information tailored to date and time.

  In addition, when foreign tourists try to go to an event place (event facility) that is not prominent in Japan, there are often only Japanese address display and information display, and arrival at the destination Making it difficult. In addition, even in famous tourist areas, there are cases where tourists from languages other than the main language cannot be accommodated, and there are demands for digital signage terminals in more languages. The private digital signage system 1 can meet the shortage of digital signage terminals.

  Furthermore, it is possible to realize flexible inter-system cooperation with an organization (such as a local government or a private tourism information provider) that operates a system (tourist information Web site) that provides existing tourist information. That is, the content distribution control server 100 determines that the user terminal 10 has entered an area (defined by latitude / longitude, address, etc.) that provides tourist information. Then, the content distribution control server 100 accesses the URL of the tourism information website, and if it can be personalized, sets the language appropriately, and then distributes the URL of the tourism information website to the user terminal 10 for use. The display screen of the person terminal 10 is caused to function as a private digital signage.

  A foreign tourist who is a user of the user terminal 10 can use the user terminal 10 as a private digital signage in a private digital signage service providing area. It is possible to obtain timely tourist information in a native language by PUSH distribution without having to select a place and having to bother the existence of an existing tourism information website. As a result, foreign tourists can enjoy sightseeing in Japan without worrying about their location. As the convenience of foreign tourists in Japanese tourism increases, it can be expected that the number of tourists will increase further, and the resulting local economic development.

The present invention is not limited to the above-described embodiments, and includes other modifications and application examples without departing from the gist of the present invention described in the claims.
Further, the above-described exemplary embodiments have been described in detail for easy understanding of the present invention, and are not necessarily limited to those having all the configurations described. Further, a part of the configuration of an embodiment can be replaced with the configuration of another embodiment, and the configuration of another embodiment can be added to the configuration of an embodiment. . Further, it is possible to add, delete, and replace other configurations for a part of the configuration of each exemplary embodiment.

  In the above embodiment, the name “private digital signage” is used. However, this is for convenience of explanation, and the name of the device may be a signage device, and the name of the method may be a private signage method.

  The private digital signage process described above is also realized by a program for causing this private digital signage process to function. This program is stored in a computer-readable recording medium.

Each of the above-described configurations, functions, processing units, processing means, and the like may be realized by hardware by designing a part or all of them with, for example, an integrated circuit. Further, each of the above-described configurations, functions, and the like may be realized by software for interpreting and executing a program that realizes each function by the processor. Information such as programs, tables, and files for realizing each function is stored in a memory, a hard disk, a recording device such as an SSD (Solid State Drive), an IC (Integrated Circuit) card, an SD (Secure Digital) card, an optical disk, etc. It can be held on a recording medium. Further, in this specification, the processing steps describing time-series processing are not limited to processing performed in time series according to the described order, but are not necessarily performed in time series, either in parallel or individually. The processing (for example, parallel processing or object processing) is also included.
In addition, the control lines and information lines are those that are considered necessary for the explanation, and not all the control lines and information lines on the product are necessarily shown. Actually, it may be considered that almost all the components are connected to each other.

1 Private digital signage system 10 User terminal (mobile terminal)
DESCRIPTION OF SYMBOLS 11 Control part 12 Memory | storage part 12a User information 12b Language information 12c Content browsing application 13 Operation part 14 LCD display part 15 Touch panel 16 Input / output part 17 Camera part 18 Microphone 19 Speaker 20 Radio | wireless part (RF)
21 Baseband processing unit 22 GPS function unit 30 Communication network or WiFi network 40 Internet 50 Multilingual translation service 51 Multilingual translation server 52 Multilingual dictionary DB
60 Tourism Information Website 61, 63, 65 Tourism Information Website Server 62, 64, 66 Content Management DB
70 Digital signage (existing digital signage terminal)
100 content distribution control server 110 control unit (position information acquisition means, attribute information acquisition means, control means)
120 processing unit (processing means)
130 storage unit (storage means)
121 Application download processing unit (application download processing means)
122 user information processing unit 123 content distribution processing unit 131 application storage unit 132 user attribute information management DB
132A User attribute information management table 133 Content providing area / providing language management DB
133A Content provision area / provided language management table 134 Content management DB
134A Content URL management table

Claims (12)

Location information acquisition means for acquiring location information of a mobile terminal possessed by a user;
Attribute information acquisition means for acquiring attribute information including a language used by the user;
Storage means for storing the content providing area and the content language used in the content providing area in comparison with each other;
Processing means for processing content for distribution for the user based on the acquired position information and attribute information, the content providing area and the content language;
Control means for delivering the processed content to the mobile terminal and causing the display screen of the mobile terminal to function as a private digital signage;
A content distribution control server comprising: The storage means
The language in which the content is displayed is
A default language that is particularly frequently used within the content provision area, or is based on the characteristics of the entire region and the characteristics of a specific store;
A desired language and an alternative language preset by the user;
The original language that is the language of the original content before processing,
The content distribution control server according to claim 1, wherein the content distribution control server is stored in a divided manner. The processing means includes
3. The content distribution control server according to claim 2, wherein, when priority display of the default language is set, the predetermined language replaces the desired language with the default language for display. 3. The processing means includes
3. The content distribution control server according to claim 2, wherein, when priority display of the default language is set, substitution of the desired language with the default language is prohibited under a predetermined second condition. The processing means includes
Even when the default display of the default language is not set, the desired language is replaced with the default language and displayed in the predetermined third condition that is beneficial to the user. Item 3. The content delivery control server according to Item 2. 4. The content distribution control server according to claim 3, wherein the first condition is when there is a specific store in the content providing area, or when there is a predetermined language characteristic in the entire region. The content delivery control server according to claim 4, wherein the second condition is when the user performs an emergency operation, or when the current time is midnight or early morning. The content distribution control server according to claim 4, wherein the second condition is a case where an existing digital signage terminal exists in the vicinity of the mobile terminal. The storage means
Storing an existing tourism information website in the content providing area;
The processing means includes
If the mobile terminal is present in the content provision area, the tourism information website URL (Uniform Resource Locator) is processed for the user,
The control means includes
The content distribution control server according to claim 1, wherein the URL of the tourism information website is distributed to the mobile terminal, and the display screen of the mobile terminal functions as a private digital signage. A private digital signage system comprising a content distribution control server that provides a private digital signage service to a mobile terminal possessed by a user,
The content delivery control server is
Application download processing means for causing the portable terminal to download a content browsing application for accessing the private digital signage service;
Position information acquisition means for acquiring position information transmitted from the mobile terminal that executes the content browsing application;
Attribute information acquisition means for acquiring attribute information including a language used by the user;
Storage means for storing the content providing area and the content language used in the content providing area in comparison with each other;
Processing means for processing content for distribution for the user based on the acquired position information and attribute information, the content providing area and the content language;
Control means for distributing the processed content to the mobile terminal that executes the content browsing application and causing the display screen of the mobile terminal to function as a private digital signage;
A private digital signage system characterized by comprising: Private digital signage system content distribution control server
Obtaining the location information of the mobile terminal possessed by the user;
Obtaining attribute information including a language used by the user;
Storing the content providing area and the content language used in the content providing area in comparison with each other;
Processing the content for distribution for the user based on the acquired location information and the attribute information, the content providing area and the content language;
Delivering the processed content to the portable terminal, and causing the display screen of the portable terminal to function as private digital signage. A private digital signage method, comprising: A computer including a control unit;
A program that functions as a content distribution control server for a private digital signage system,
A process of acquiring location information of the mobile terminal possessed by the user;
Processing for acquiring attribute information including a language used by the user;
A process of storing the content providing area and the content language used in the content providing area in comparison with each other;
Processing the content for distribution for the user based on the acquired position information and the attribute information, the content providing area and the content language;
A program that distributes the processed content to the mobile terminal and causes the computer to execute a process of causing the display screen of the mobile terminal to function as a private digital signage.

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