JP2017157080A - Information introduction image display system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance a commodity sale efficiency.SOLUTION: Commodity introduction image display tools 22A1, 22A2..., 22B1, 22B2..., 22C1, 22C2... are installed so that, a manager 31 of an information introduction image display system 11 can compare with the eye, a created information introduction image with commodities arranged on a commodity shelf of a dealer, when commodities of a manufacturer company 14 of commodities are sold on the dealer 13, and pieces of information introduction image data 26A1, 26A2..., 26B1, 26B2..., 26C1, 26C2..., are accumulated in a server, so that the pieces of information introduction image data can be distributed to the commodity introduction image display tools through an information transmission system 25 which is constructed in a nationwide state, so that, when a customer enhances a commodity purchase motivation by a commodity introduction content of the commodity introduction image display tools, sale efficiency can be enhanced.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information introduction image display system, and more particularly, an information introduction image can be effectively used between an image provider and an image user.

  When the information introduction image created by the image provider is provided to the image user, the content of the information introduction image is transmitted to the image user by the simplest possible method, and the intention of the image provider is transmitted to the image user. It is considered that an image display system with high effectiveness can be constructed if it can be transmitted sufficiently.

  Conventionally, for example, as shown in FIG. 12, in a merchandise distribution mechanism 1, a merchandise manufacturer company 2 sells merchandise at a wholesale 3-wholesal store 4-sales store 5 (drug store 5A, supermarket 5B, convenience store 5C, In the process of selling the product to the consumer who is the product purchaser 6 via the outlet mall (including the large mall 5D), the product manufacturer company 2 is informed that the information introduction image 7 is “TV commercial” TV commercials, magazine advertisements, posters and other advertising media 8 are created and distributed as a means to be noticed by the product buyer 6, that is, the consumer. A general purchase method is used in which the existence of the product is known and the store 5 is purchased for purchase. As an alternative to such a general purchase method, as shown in Patent Document 1, a method in which a product purchaser can obtain an information introduction image using a server connected to a telecommunications network. Has also been proposed.

JP 2007-41711 A

  However, even if the product purchaser 6 can acquire the information introduction image by using the server connected to the telecommunications network in this way, it is unfamiliar with the handling of the telecommunications network that is a mediating means for the information introduction image. Since it is difficult for a product purchaser to utilize the telecommunications network, an information introduction image cannot be obtained, and there is a problem that a large amount of information stored in the server is not sufficiently transmitted to the product purchaser.

  Accordingly, the image purchaser's effort for the telecommunications network is as simple as possible, and the product purchase intention on the product purchaser 6 side is close to the intention of the product manufacturer company 2 on the image provider side. If a display system can be constructed, the purchase efficiency of products can be improved.

  The present invention has been made in consideration of the above points, and intends to provide an information introduction image display system that can make a product purchaser, that is, a consumer, and an information introduction image provider more intimate. Is.

  In order to solve such a problem, in the present invention, the manager 31 creates an information introduction image that can be compared with a specific sales product among the sales products arranged in the store 13. The product introduction image displays 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2. The product introduction image displays 22A1, 22A2,..., 22B1, 22B2... And 22C1, 22C2... Are installed with the store 13 that the consumer should be able to compare specific sales products. At the same time as the contract, the manager 31 applies to the product introduction image displays 22A1, 22A2,..., 22B1, 22B2,. Product introduction image data 26A1, 26A2,..., 26B1, 26B2,..., 26C1, 26C2... To be displayed are accumulated in the server 26, and the product introduction image data 26A1, 26A2,. ... Are downloaded only by access from the product introduction image displays 22 A 1, 22 A 2..., 22 B 1, 22 B 2... And 22 C 1, 22 C 2. To do.

  Further, in the present invention, the manager 31 may create and display an information introduction image that can be compared with a specific sales product among the sales products arranged in the store 13. Product display image displays 22A1, 22A2,..., 22B1, 22B2... And 22C1, 22C2... Are sold to the dealer 13, and the dealer 13 introduces the specific sales product for the specific sales product. Based on the policy of increasing the sales effect of specific sales products by displaying them on the image displays 22A1, 22A2..., 22B1, 22B2. The customer compares the introduction image displays 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2,. Contracts with the manufacturer company 14 of the specific sales product for the plan to be installed at a position where the product can be installed, and the special price of the special sales product is specially signed. Based on the information, the product introduction image data 26A1, 26A2,..., 26B1, 26B2,... To be displayed on the product introduction image displays 22A1, 22A2,. ... and 26C1, 26C2 ... are recorded in the server 26, and the product introduction data 26A1, 26A2, ..., 26B1, 26B2, ... and 26C1, 26C2 ... are connected via the information transmission system 25 installed in a wide area. Product introduction image displays 22A1, 22A2..., 22B1, 22B2... And 22C1, 22C2. So as to Daurodo by only.

  In the present invention, the manager 31 creates and displays an information introduction image that can be compared with the sales products for the sales products arranged in the retail stores 61A, 61B, 61C. The introduction image displays 22A1, 22A2, ..., 22B1, 22B2, ..., 22C1, 22C2, ... are installed in the retail stores 61A, 61B, 61C ... to increase the sales effect of the products sold. Based on the above, it is necessary that the product introduction image display 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. The manager 31 makes an installation contract with the company 14 and the product introduction image display 22A1, 22A2..., 22B1, 22B2. Product introduction image data to be displayed in... Is recorded in the server 26, and the product introduction image display 22A1, 22A2 connected to the product introduction image data via an information transmission system 25 installed in a wide area. .., 22B1, 22B2,..., 22C1, 22C2...

  According to the present invention, when a product of a product manufacturer company is sold at a store, the information introduction image created by the administrator of the information introduction image display system can be compared with the product arranged at the store. By installing a product introduction image display and accumulating information introduction image data on a server so that it can be distributed to the product introduction image display via an information transmission system installed in a wide area. However, the product introduction image display device is stimulated by the product introduction content and can increase the willingness to purchase the product.

It is a block diagram which shows 1st Embodiment of the information introduction image display system by this invention. It is a basic diagram which shows the detailed structure of the server of FIG. It is a block diagram which shows 2nd Embodiment. It is a block diagram which shows 3rd Embodiment. It is a flowchart which shows a product introduction image information setting process procedure. It is a flowchart which shows a merchandise introduction image information read-out process procedure. (A)-(D) is an approximate line figure used for explanation of circulation reproduction of a product introduction picture. It is a flowchart with which it uses for description of the reproduction | regeneration system selection processing procedure. It is an approximate line figure used for explanation of selection reproduction of a product introduction picture. It is a flowchart which shows a product introduction image selection processing procedure. It is a basic diagram with which it uses for description of the merchandise introduction image selection item display in a merchandise introduction image display. It is a basic diagram with which it uses for description of the conventional goods distribution mechanism.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

(1) 1st Embodiment In FIG. 1, 11 shows an information introduction image display system as a whole, and about the goods distributed in the goods distribution mechanism 12, the goods purchaser who is going to purchase goods in the store 13, ie, A product image is displayed as an information introduction image so that a consumer can accurately select a product he / she wants to purchase from a wide variety of products.

  The merchandise distribution mechanism 12 supplies merchandise manufactured in the merchandise manufacturer company 14 to the dealer 13 (including the drug store 13A, the supermarket 13B, and the convenience store 13C) via the wholesale 15 and the wholesaler 16.

  Here, the drug store 13A is constituted by a drug store that also sells cosmetics, detergents, magazines, and the like.

  The supermarket 13B is mainly composed of a large-scale store of a self-service system that handles daily necessities.

  Convenience store 13C is constituted by a small self-service store centering on food and daily necessities.

  In this way, the drug store 13A, supermarket 13B, and convenience store 13C that constitute the sales store 13 arrange a large number of various products, and the consumer picks up each product from the product and determines the product. The products are lined up so that the customer can do so, so the consumer generally takes a lot of time and effort to determine the products that he wants to purchase, while deciding on a wide variety of products one by one. It is necessary to carry out the product selection work to select.

  Product introduction image display groups 21A, 21B, and 21C are provided in the vicinity of the product racks of the drug store 13A, the supermarket 13B, and the convenience store 13C so that they can be compared with the arranged products.

  The product introduction display groups 21A, 21B, and 21C use a product introduction image display 22 that is an electronic video display that displays a product introduction image as a moving image together with sound.

  The product introduction image display 22 presents the presence of the product by specially introducing the content of the product among all the products in the drug store 13A, supermarket 13B, and convenience store 13C constituting the store 13. In order to make it easier for consumers to determine the product by stimulating the consumer by emphasizing the above, tablets 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2,. Thus, the information introduction image display unit 23 is formed over the entire store 13 by the product introduction display groups 21A, 21B and 21C using tablets.

  Here, the tablets 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2... Are commercially available electronic information processing devices and have various icon / application processing functions as general specifications. For the tablet, various standard-equipped applications are stopped, and, instead, the memory areas 26A, 26B, and 26C recorded in the server 26 are accessed to download and display the product introduction images. New dedicated application software is installed, and this is displayed using the image display function that a standard tablet originally has.

  In this embodiment, the tablets 22A1, 22A2,... 22B1, 22B2,..., 22C1, 22C2... Are stored in the drug store 13A, the supermarket 13B, and the convenience store 13C according to how the products are arranged. The tablet 22A1, 22A2,... For a specific product placed in the vicinity of the store, or on a wall or a placement tool specially set up at the store. By comparing with the display images of 22B1, 22B2... And 22C1, 22C2.

  The product introduction images to be displayed on the tablets 22A1, 22A2... 22B1, 22B2... 22C1, 22C2. The image information can be downloaded from the domain allocated in the memory of the server 26 through the signal systems 25A, 25B, and 25C that form the information transmission system 25 installed in a wide area via the Internet using the function that can be output. ing.

  As shown in FIG. 2, when the server 26 receives a download command for the site address assigned to each domain via the signal systems 25A, 25B and 25C to the control unit 26T, the product introduction display group 21A, Channel data 26A1 which is information introduction image data to be distributed stored in the tablets 22A1, 22A2..., 22B1, 22B2..., 22C1, 22C2. , 26A2,..., 26B1, 26B2..., 26C1, 26C2..., 26C2, 26C2,. Tablet 22A1 constituting the introduction image display 22, 2A2 ......, download to 22B1,22B2 ...... and 22C1,22C2 .......

  The channel data 26A1, 26A2,..., 26B1, 26B2,..., 26C1, 26C2... Assigned to the product introduction display groups 21A, 21B, and 21C of the server 26 are stored by the administrator 31 of the information introduction image display system 11. The moving image data constituting the product image information is recorded in the domains assigned to the channel data 26A1, 26A2,..., 26B1, 26B2,.

  In the case of this embodiment, in the installation condition contract step 33, the manager 31 sells the product with the person in charge of the drug store 13A, the supermarket 13B, and the convenience store 13C constituting the store 13 via the agency 32. Contracts are made for the installation conditions of the tablets 22A1, 22A2..., 22B1, 22B2... And 22C1, 22C2.

  The installation condition contract of the product introduction image display 22 is such that the administrator 31 identifies the product sold at the store 13 so that information about the identified product can be introduced to the consumer as a moving image. Therefore, installation conditions such as an installation position and an installation state in the sales store 13 are determined for a specific product among all the products arranged in the store in the product rack. As a result, when the information introduction image data is downloaded from the server 26 and displayed on the display screen of the product introduction image display 22 as a moving image, it is displayed as a product and an information introduction image along with the customers who viewed the moving image. By making it possible to easily compare products that are present, the introduced products can be picked up without difficulty by being stimulated.

  Thus, the manager 31 secures a situation in which the consumer can easily select a predetermined product from various products arranged in the drug store 13A, the supermarket 13B, and the convenience store 13C in the installation condition contract step 33. Can do.

  In the case of this embodiment, in addition to this, the administrator 31 creates an imaging contract when producing images of the channel data 26A1, 26A2,..., 26B1, 26B2,. In step 41, a product visualization contract is made with the product manufacturer company 14.

  This product visualization contract is used to display product images on tablets 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. By negotiating whether or not the image can be visualized, the conflict of copyrights etc. regarding the image of the product is resolved in advance. In step 42, an image is produced with the consent of the product manufacturer 14 and stored in the domain of the channel data 26A1, 26A2,..., 26B1, 26B2,. To do.

  In the above configuration, the product introduction display groups 21A, 21B, and 21C for a specific product among various products arranged in the store of the drug store 13A, the supermarket 13B, and the convenience store 13C included in the store 13 are displayed. As a result, the tablets 22A1, 22A2..., 22B1, 22B2... And 22C1, 22C2... As the product introduction image display 22 are automatically turned on for a predetermined time. When each of the tablets 22A1, 22A2,..., 22B1, 22B2... And 22C1, 22C2... Is stored in the server 26, the channel data 26A1, 26A2. Dow via signal systems 25A, 25B and 25C By loading, displaying the product introduction image.

  Here, the product introduction images displayed on the tablets 22A1, 22A2..., 22B1, 22B2... And 22C1, 22C2... Move as if the wall provided in the store is not disturbed by others. A medium (in this specification, this is referred to as “wall talk”) that continues to talk about the contents of the introduced product introduction by itself.

  The product introduction image display 22 continues to display the product introduction image from the on-operation to the off-operation by the operation of the person in charge of each store of the store 13, so that the consumer who sees the product display image display 22 By comparing it with the products listed in the above, you can easily pick up the products you received.

  In this way, the product manufacturer company 14 can improve the sales by increasing the degree of attention from the customer as much as the product introduction in the information introduction image display unit 23 for the in-house products arranged in the store 13. Can be expected.

  Accordingly, the consumer (that is, the product purchaser) performs any troublesome selection operation on the tablets 22A1, 22A2,..., 22B1, 22B2,. Since there is no need for such a product, it is possible to select a product without difficulty even if the user is a young consumer.

  In the case of this embodiment, as the product introduction image display 22, a commercially available tablet with various icon / application functions as standard is used with the standard equipment stopped and a dedicated software application newly installed. Thus, a tablet as the product introduction image display 22 can be easily realized.

  In the case of this embodiment, when a download request is made to the server 26 by the tablets 22A1, 22A2,..., 22B1, 22B2,. The channel data 26A1, 26A2,..., 26B1, 26B2,..., 26C1, 26C2,... Can be accessed from the server 26 on the condition that the server 26 can access the server from an electronic device such as a general tablet or personal computer. No information can be obtained even if the access to H.26 is made.

(2) Second Embodiment FIG. 3 shows a second embodiment, in which the same reference numerals are given to corresponding parts to those in FIG.

  In the case of FIG. 3, compared with the case of FIG. 2, the manager 31 prepares a configuration for producing a product introduction image and storing it in the server 26 for the product of the product manufacturer company 14. 1 has the same basic configuration as in the case of FIG. 1 in that the information introduction image display unit 23 to be installed in the drug store 13A, supermarket 13B, and convenience store 13C that constitutes 13 is constructed.

  On the other hand, in the case of FIG. 3, when the administrator 31 produces a product introduction image in the image production step 42, the administrator 31 sends a product to the product manufacturer company 14 in the product advertisement distribution contract step 51. After making a contract to distribute product advertisements, we will produce information introduction images.

  Thus, the manager 31 can record the information introduction image information prepared based on the original opinion on the server 26 for the product advertisement distribution, and the product introduction image display unit that constitutes the information introduction image display unit 23. 22 can be displayed by tablets 22A1, 22A2,..., 22B1, 22B2,.

  Under such conditions, the manager 31 gives the store 13 a tablet 22A1, 22A2,... 22B1, 22B2,. 22C1, 22C2 ... are sold.

  Thus, the store 13 is a product in which the customer arranges the information introduction image display unit 23 including the product introduction image display 22 having the authority to use the information introduction image under the intention of the product manufacturer company 14 at the store. As an information introduction image that can be compared, it is possible to devise an idea that can promote the improvement of the sales efficiency of the product by planning an advertising plan that increases the advertising effect according to the intention of the store 13 it can.

  With regard to such an advertising plan that can promote the sales effect, the dealer-side negotiator 53 of the dealer 13 negotiates with the manufacturer company 14 of the product in the planned sales negotiation step 54 that the product should be purchased.

  At this time, based on the fact that the store 13 can recognize that the sales efficiency of the sales advertisement in the store 13 can be improved by the amount that can increase the sales efficiency of the product under the sales promotion advertisement plan. In the special price contract step 55, a contract is made with the product manufacturer company 14 to set the sales price of the corresponding product as a special price, and the product with the special price sales price is sent from the product manufacturer company 14 to the product distribution mechanism 12. Are distributed to a drug store 13A, a supermarket 13B, and a convenience store 13C that constitute the store 13 through the wholesale 15 and the wholesale store 16.

  In the above configuration, among the various products arranged in the store 13, the products for which the special price is attached in the special price contract step 55 are displayed in front of the tablet 22A1, 22A2,. 22B2... And 22C1, 22C2... Can be compared with the product introduction images displayed at this time. At this time, it can be easily recognized that a special price is attached to the product. This makes it easier to purchase.

  Thus, with respect to the products for which the product manufacturer company 14 has signed a product advertisement distribution contract with the manager 31, the expectation for improving the sales efficiency is increased by executing the original sales promotion advertisement planning at the store 13. .

  As a result, the manager 31 simply sells the tablets 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2. Since the maker company 14 is configured so as to be able to actively plan and negotiate sales advertisements, the maker company 14 of the products is arranged based on the aggressive sales intention of the dealer 13 side. An effective information introduction plan display system 11 that increases the sales efficiency of a specific product among various products can be constructed.

  As a result, the consumer (that is, the product purchaser) uses the product introduction image display 22 as tablets 22A1, 22A2..., 22B1, 22B2. 22C1, 22C2... Is not necessary to perform any troublesome selection operation, and can receive a product introduction image with a special price from the server 26. Therefore, the consumer is not good at operating electronic devices. However, you can select products without difficulty.

(3) Third Embodiment FIG. 4 shows a third embodiment, and the same reference numerals are given to the portions corresponding to FIG.

  In the case of this embodiment, the store 13 is constituted by retail stores 61A, 61B, 61C... And tablets 22A1, 22A2... 22B1, 22B2. Product introduction image display groups 21A, 21B, 21C... Having 22C1, 22C2,.

  In this embodiment, the product manufacturer company 14 supplies the product 62 to be sold to the retail stores 61A, 61B, 61C,. , 21B, 21C... 22A1, 22A2... 22B1, 22B2... 22C1, 22C2. It can be displayed by a product introduction image directly connected to

  The manager 31 concludes a main contract with the product manufacturer 14 for selling the product 62 in the contract step 63.

  Based on the main contract, the manager 31 produces the content image data 65 that is the contents of the product introduction image in the content production step 64 and stores it in the domain of the server 26 as channel data CH1 to CH6.

  At the same time, the manager 31 forms image setting information 67 for the information introduction image display unit 23 in the wall talk image setting step 66 based on the main contract concluded with the product manufacturer 14 in the main contract step 63. .

  Here, the main contract contents concluded in the main contract step 63 are as follows.

(A) WallTalk sales contract. About the tablets 22A1, 22A2,... 22B1, 22B2,... 22C1, 22C2,. The product manufacturer company 14 sets the right to use the tablet constituting the wall talk to the product manufacturer company 14.

  Thus, the product manufacturer company 14 can set an introduction image of its own product in the retail stores 61A, 61B, 61C.

(B) A contract indicating that the administrator 31 may use a photograph or video of a product. By making this contract, the manager 31 can execute the content production step 64 while the manager 31 is using the copyright owned by the manufacturer 14 of the merchandise for his merchandise.

(C) Wall talk installation period. During this installation period, the manufacturer 14 of the merchandise stores the predetermined product in the tablets 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. The product introduction image can be projected during the installation period.

(D) Wall talk operating time. This operating time is the date during the installation period, and the product introduction image is displayed on the tablets 22A1, 22A2..., 22B1, 22B2... 22C1, 22C2. Can be projected.

(E) Date of update. The administrator 31 can display the same product introduction image on the tablets 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. To.

(F) Contract of password and ID required for accessing the server 26 from Wall Talk. As a result, the tablet 26A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. You can prevent access.

(G) Content production contract. Under the above-described display condition of the product introduction image, the manager 31 can provide the display of the product introduction image on the information introduction image display unit 23 with the approval of the product manufacturer company 14.

  When the manager 31 sets a main contract with such a content with the product manufacturer 14, the manager 31 sells the product 62 supplied to the store 13 by the product manufacturer 14. The product introduction image can be displayed at the same time in the retail stores 61A, 61B, 61C,. It is possible to further improve the willingness to purchase the product 62 displayed by the person who receives the stimulus.

  In the above configuration, the administrator 31 executes the product introduction image information setting processing procedure RT1 shown in FIG. 5 to perform the tablets 22A1, 22A2..., 22B1, 22B2. ... Performs distribution processing and reading processing of product introduction image information used for projecting product introduction images.

  In the distribution process of the product introduction image information setting processing procedure RT1, the manager 31 produces an image to be displayed on the product introduction image display 22 in the processing step SP1 in the content production step 64, and manages the server in the next step SP2. Do business.

  This server management operation is a process of recording the content image data 65 produced in the content production step 64 in the server 26, and introduces a plurality of products introduced based on the contract in the main contract step 63 with the product manufacturer company 14. The domain of the server 26 is assigned to the image, and the video data is transferred to the domain address to which each video data is assigned in the next processing step SP3.

  Thus, the administrator executes the process of setting the product introduction image information to the server 26 for video distribution in the processing steps SP1 to SP3, and ends the distribution process in step SP4.

  In this way, the administrator 31 prepares a state in which the product introduction image display 22 can call the channel data CH1 to CH6 stored in the server 26 by executing the setting processing routine for video distribution.

  Simultaneously with the setting process for video distribution, the manager 31 acquires a commercially available tablet in the processing step SP11 and then acquires the commercial introduction image information setting processing procedure RT1 in the next processing step SP12. In the tablet, the existing application software is set to be unusable, and the wall talk software is installed in the tablet in the next processing step SP13.

  The setting process of the processing steps SP11 to SP13 is a tablet that constitutes the product introduction image display 22 with the product introduction image without performing the functional operation of various application software among the function processing operations of the commercially available tablet. 22A1, 22A2 ..., 22B1, 22B2 ..., 22C1, 22C2 ..., this means replacing with the functional operation of the wall talk software displayed on the display screen. This means that it is used as the product introduction image display 22 of the display unit 23.

  Subsequently, the manager 31 inputs a URL address for reading the content recorded in the server 26 to the tablet in the processing step SP14.

  Thus, the manager 31 selects the contents of the contents contracted in the main contract step 63 from the channel data CH1 to CH6 of the server 26 so that the channel data can be designated as the read video.

  Subsequently, the administrator 31 inputs a password and an ID number for accessing the server 26 to the tablet in the next processing step SP15, and inputs an operation start time and an operation end time to the tablet in the processing step SP16. .

  Thus, in the processing steps SP14 to SP16, the administrator 31 is allowed to read the content selected from the channel data CH1 to CH6 recorded in the server 26 with the set password and ID number. Each tablet is set so that it can be read from the designated operation start time to the operation end time.

  The administrator 31 confirms whether or not it is necessary to re-read in the processing step SP17 following the processing step SP16, and when a negative result is obtained, the processing proceeds to the processing step SP18 and the product introduction image information setting processing procedure RT1. The reading process ends.

  In this embodiment, each tablet 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. When it is determined that the information needs to be re-read, by operating the re-read switch, the processing step SP17 is set to a state in which an affirmative result is obtained, thereby processing step when executing the product introduction image information processing procedure RT1. Re-reading is set at SP19.

  Incidentally, at the dealer 13, sometimes the tablets 22A1, 22A2,..., 22B1, 22B2,..., 22C1, 22C2,. By operating the reread switch, the tablet is forcibly set to the read operation state by performing an update operation.

  At this time, the server 26 performs the operation of reading the designated video again, and then proceeds to processing step SP18 to end the product introduction image information setting processing procedure RT1.

  As described above, in the product introduction image information setting processing procedure RT1, when the administrator 31 performs the reading process, the processing steps SP11 to SP13 are performed to perform a wall talk operation using a commercially available tablet. Thereafter, in processing steps SP14 to SP16, a setting process is performed such that the product introduction image designated from the server 26 based on the contents contracted in the main contract step 63 is displayed on the tablet as a product introduction image.

  In the state where the above setting processing is completed, the manager 31 enters the processing step SP21 of the product introduction image information reading processing procedure RT2 shown in FIG. 6, and the tablets 22A1, 22A2,..., 22B1, 22B2,. Turn on the power of 22C2.

  At this time, the URL address data of the server assigned in the wall talk image setting step 66 is read out from the tablet whose power is turned on in SP22 through the information transmission system 25.

  At this time, the manager 31 starts displaying the product introduction image on the tablet from the operation start time in step SP23.

  The display state of the product introduction image is continued until the operation end time is reached in the next step SP24, and when the operation end time is reached, the power of the tablet is turned off and the product introduction image is erased.

  Thus, the manager 31 ends the product introduction image information read processing procedure RT2 in step SP25.

  In the above configuration, the manager 31 distributes the steps SP1 to SP4 of the product introduction image information setting processing procedure RT1 based on the content of the main contract contracted with the product manufacturer 14 in the contract step 63. Creation of a product introduction image from each tablet to the server 26 and recording setting processing of the product introduction image data in the server 26 are executed by a loop (FIG. 5).

  At the same time, the administrator 31 executes the read setting process of the product introduction image data from the server 26 to each tablet through the read processing loop of steps SP11 to SP18 of the product introduction image information setting processing procedure RT1 (FIG. 5).

  In the state in which these setting processes are executed, the tablet disposed in each retail store of the store 13 performs the reading process of steps SP21 to SP25 of the product introduction image information reading process procedure RT2, The product introduction image based on the content of the main contract established by the manager 31 with the product manufacturer 14 is displayed on the tablet between the time when the tablet is turned on and the time when it is turned off.

  Since the product introduction image is directly related to the sales intention of the product, the product consumer's willingness to purchase is stimulated to improve the sales effect of the product.

  As a result, when the product introduction image is displayed on the tablet, it does not impose an operation burden on the product consumer who is looking at the tablet, so even for those who are not good at operating electronic devices, Can fully convey sales intentions.

  In the third embodiment of FIG. 4, the WallTalk sales contract of the contents of the main contract (a) has been described as a lease contract. However, instead of this, a purchase contract may be made. The same effects as those described above can be obtained.

(4) Other Embodiments In the above-described embodiments, the tablets 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2,. The product introduction image displayed on the screen is displayed when the store 13 turns on the tablet, and a predetermined introduction image is displayed. However, the method of displaying the introduction image is not limited to this, and will be described below. The display method can be as follows.

(4-1) Circulation reproduction of product introduction image Tablets 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2... As the product introduction image display 22 are displayed as shown in FIG. When the store 13 (or a customer in some cases) operates the start / stop switch 22A on the screen, the “AM10: 00 START” display to the “PM9: 00 OFF” display is displayed, and the server 26 from 10 am to 9 pm That the image data of the corresponding server address is to be reproduced.

  As shown in FIG. 7B, first, the information introduction image can be displayed in a reproduction mode in which the server address 26A1 is automatically “endless reproduced”.

  In this embodiment, as shown in FIG. 7D, the server address 26A1 is set to the first, second, third, fourth, and fifth subaddresses 26A11, 26A12, 26A13, 26A14, 26A15. .. Are stored, and in the case of endless reproduction in FIG. 7B, the product A recorded in the first subaddress 26A11 is stored. Repeat the product introduction image for.

  Thus, in the case of the endless playback of FIG. 7B, the video about the product A is repeatedly played back, so that the consumer sells the product A as a product with a particularly strong sales intention in the store 13. And knowledge of the contents of the product.

  Further, as shown in FIG. 7C, the reproduction correspondence of “program reproduction” in which the reproduction images from the first to fifth server addresses 1 to 5 are sequentially reproduced so as to be repeated can be taken.

  Here, as shown in FIG. 7D, the product introduction image numbers 1 to 5 have the sub-addresses 26A11, 26A12, 26A13, 26A14, and 26A15 for the image data of the product introduction images for the products A, B, C, and D. In the recorded state, the product introduction images with the image numbers 1 to 5 are reproduced as programs in the order of A → B → C → B → D → A.

  Thus, the consumer can repeatedly view the product introduction image of one product A in the endless playback mode using the tablets 22A1, 22A2,..., 22B1, 22B2,. The product introduction images A, B, C, B, and D of the five products can be repeatedly viewed in the program playback mode (FIG. 7C).

  As described above, the display screens of the tablets 22A1, 22A2,..., 22B1, 22B2,... And 22C1, 22C2. It is possible to view products introduced on the display screen under the recognition, and at this time, it is possible to determine the introduced products by comparing the products on the display screen with the products arranged in the store 13 it can.

  Thus, even a consumer who is unfamiliar with handling electronic devices can purchase while checking sales information of a specific product from a wide variety of products in the store 13 just by visiting the store 13. As a result, the sales efficiency of the product intended by the product manufacturer 14 can be improved.

  In the circulation display method of the product introduction image of FIG. 7, “endless playback” and “program” are arranged so as to be aligned with the start / stop switch 22A on the display screen of the tablets 22A1, 22A2,..., 22B1, 22B2,. A “reproduction” selection switch may be provided so that a consumer can select a reproduction method by operating a selection button of the reproduction method.

  In this case, when the reproduction method selection button is operated, the tablet enters the reproduction method selection processing procedure RT3 shown in FIG. 8, and in step SP31, the reproduction method of the product introduction image is “endless reproduction” or “program” When “endless playback” is selected, the endless playback described above with reference to FIG. 7D is executed in step SP 32, or when “program playback” is selected, the processing proceeds to step SP 33. The program reproduction described above with reference to FIG.

  Thus, the tablet ends the playback method selection processing procedure RT3 in step SP34.

  By adopting such a configuration, the consumer can obtain a wealth of information as a product introduction image, thereby increasing the sales efficiency of the introduced product. This can be realized with a simple configuration that does not allow them to occur.

(4-2) Selection of Product Introduction Image FIG. 9 shows memory of subaddresses 26A21, 26A22, 26A23, 26A24 and 26A25 of server address 26A1 for a specific product “1” as a plurality of product introduction images stored in server 26. Product introduction image data in Japanese, Chinese, English, Korean, and French are stored in the areas (FIG. 9B), and each image data is stored in the tablets 22A1, 22A2,..., 22B1, 22B2,. 22C2... Can be selected on the setting screen 51A of the display image 51 (FIG. 9A).

  When the tablets 22A1, 22A2..., 22B1, 22B2... 22C1, 22C2... As the product introduction image display 22 are turned on, the tablet is the first step in the product introduction image selection processing procedure RT4 shown in FIG. As shown in FIG. 11 after entering SP41, the message “Please enter the site to be displayed” is displayed on the setting screen 51A, and the product “1” is displayed in the selection input display section 51B in Japanese, Chinese, English, and Korean. Display site numbers 1, 2, 3, 4 and 5 that record product introduction images in French and French.

  Thereafter, when the tablet moves to step SP42 and the customer designates and inputs the site number of the country where the customer wants to receive product introduction, the tablet moves to step SP43 and downloads the image display data of the designated product introduction image from the server 26. Will be displayed.

  Thus, the tablet ends the product introduction image selection processing procedure in the next step SP44.

  Thus, the tablets 22A1, 22A2..., 22B1, 22B2... And 22C1, 22C2... Display the product introduction image of the product “1” in the national language specified by the consumer.

  According to the above configuration, the customer specified at the store 13 while comparing the products lined up with the product introduction images of the tablets 22A1, 22A2,..., 22B1, 22B2,. Since the product can be determined while listening to the explanation in the language, it is possible to promote the purchase of the product including foreigners who have visited the store 13.

  The present invention can be used when introducing introduction information to a consumer.

  DESCRIPTION OF SYMBOLS 11 ... Information introduction image display system, 12 ... Merchandise distribution mechanism, 13 ... Dealer, 14 ... Product manufacturer company, 15 ... Wholesale, 16 ... Wholesaler, 13A ... Drug store, 13B ... Super Market, 13C ... Convenience store, 21A, 21B, 21C ... Product introduction image display group, 22A1, 22B1, 22B2, 22C1, 22C2 ... Tablet, 22 ... Product introduction image display, 23 ... Information introduction image Display unit 25 ...... Information transmission system, 25A-25C..Signal system, 26..Server, 26A-26C..Memory area, 31..Administrator, 32..Agent, 33..Installation condition contract step 42 ... Image production step, 51 ... Product advertisement distribution contract step, 52 ... Information introduction image display section sales step, 53 ... Dealer side negotiator, 54 ... Planned sales negotiation step, 55 …… Special price contract step, 61A to 61C …… Retail store, 62 …… Product, 63 …… Contract step, 64 …… Content production step, 65 …… Content image data, 66 …… Wall talk Image setting step, 67 …… Image setting information.

In order to solve such a problem, in the present invention, an information introduction image display system for providing a product introduction image for a product distributed to a store through a product distribution mechanism, installed in the store, A large number of tablets with Wall Talk software installed to display introduction images on the display screen, and product introduction image data that individually represents the product introduction images assigned to each tablet, with an ID number and password. Each tablet stores the URL address, ID number, and password assigned to each tablet via the communication system without any manual operation, and the server is stored. ID number and password from the accessed URL address in the product introduction image data The product introduction image data with the password is allowed to be installed on the tablet that has accessed the ID number and password via the communication system, and the tablet is assigned the installed product introduction image data to itself. When the product introduction image data is updated, the information stored in the server is displayed as new information when the product introduction image data is updated when the display is repeated from the operation start time set for the display image until the operation end time. It can be so.

According to the present invention , when a product is sold at a store, a large number of tablets each having Wall Talk software installed are installed at the store, and product introduction image data assigned to each tablet with the Wall Talk software installed is stored. When the product introduction image data, ID number, and password assigned by each tablet are accessed without manual intervention by Wall Talk software, the product introduction is introduced to the tablet. By allowing the installation of image data, it is possible to continue displaying the product introduction image assigned from the operation start time set to the tablet assigned by the wall talk software to the operation end time, This display Since there is no human intervention, it can also provide effective against inexperienced consumers to the operation of the electronic device.

In order to solve such a problem, in the present invention, an information introduction image display system for providing a product introduction image for a product distributed to a store through a product distribution mechanism, installed in the store, A large number of tablets with Wall Talk software installed to display introduction images on the display screen, and product introduction image data that individually represents the product introduction images assigned to each tablet, with an ID number and password. Each tablet is stored in the URL address, and each tablet accesses the server of the URL address using a pre-assigned ID number and password via the communication system, without manual intervention. When the number and password match those registered on the server, product introduction image data is acquired. Allows, the tablets obtained Merch image data continues to repeatedly displayed during a period from operation start time set as display images assigned to them until the operation end time, and when repeated access again, product If the introduction image data is updated, the information stored in the server can be displayed as new information.

In order to solve such a problem, in the present invention, an information introduction image display system that provides a product introduction image for a product distributed to a store via a product distribution mechanism, installed in the store, the product introduction Wall Talk includes a tablet on which Wall Talk software is installed to display an image on a display screen, and a server in which an administrator registers product introduction image data representing a product introduction image with a URL number with an ID number and a password. The software allows the administrator to input the ID number, password, and URL address registered in the server to the tablet, and is preset in the server using the ID number, password, and URL address that are input when the tablet is turned on. Let Wall Talk Soft Tablet access When the ID number, password, and URL address used when accessing the server match the ID number, password, and URL address registered in the server, the product introduction image is operated by permitting the server to acquire the product introduction image data. The data is downloaded at a preset time by the tablet, and the WallTalk software repeatedly displays the downloaded product introduction image data on the tablet from the operation start time to the operation end time set by the administrator. After that, when the wall talk software repeats access for a preset time until the tablet is turned off after that, the server is instructed to allow the server to acquire the product introduction image data each time. Stored product introduction image data So as to download the data to the tablet.

According to the present invention, when a product is sold at a store, a tablet on which the Wall Talk software is installed is installed in the store, and the product introduction image data assigned to the tablet on which the Wall Talk software is installed is assigned an ID number and a password. Is stored in the URL address of the server, and when the tablet accesses the assigned product introduction image data, ID number, and password by the wall talk software at a preset time, the server introduces the product introduction image data to the tablet. The Wall Talk software can continue to display the product introduction image downloaded from the set operation start time to the operation end time on the tablet. This display is manual Since there is no, it can also provide effective against inexperienced consumers to the operation of the electronic device.

Claims (8)

The above-mentioned product introduction image display unit is created by an administrator who creates and displays an information introduction image that can be compared with a particular sale product among the sale products arranged in the store. Based on the policy of increasing the sales effect of the specific sales product by installing it in the store, the product introduction image display should be installed at a position where the consumer can compare with the specific sales product As well as the installation contract with the above dealers,
The manager records product introduction image data to be displayed on the product introduction image display on a server, and the product introduction image connected to the product introduction image data through an information transmission system installed in a wide area. An information introduction image display system that is downloaded only by access from a display unit. The administrator shall make a contract with the manufacturer of the specific product for a product video contract that states that the product may be visualized for the product introduction image to be displayed on the product introduction image display. The information introduction image display system according to claim 1. A product introduction image display that allows an administrator to create and display an information introduction image that can be compared with a particular sale product among the sale products arranged in a store. Sell it to a dealer,
The store has a policy of increasing the sales effect of the specific sales product by displaying the specific sales product on the product introduction image display device and arranging the specific sales product in the sales store. Based on the plan, the product introduction image display should be installed at a position where the consumer can compare it with the specific sales product. Special price,
The administrator creates the information introduction image based on a product advertisement distribution contract with the manufacturer company, records the product introduction image data to be displayed on the product introduction image display on the server, and stores the product introduction data. An information introduction image display system, which is downloaded only by access from the product introduction image display device connected through an information transmission system installed in a wide area. By installing a product introduction image display in the above-mentioned store, the administrator creates and displays an information introduction image that can be compared with the sales product for the sales product arranged in the store, Based on the policy of increasing the sales effect of the sales product, the product introduction image display is contracted with the manufacturer of the product to be installed at a position where the consumer can compare with the sales product,
The manager records the product introduction image data to be displayed on the product introduction image display on the server, and the product introduction image is connected to the product introduction image data via an information transmission system installed in a wide area. An information introduction image display system characterized in that an image distribution contract is made with the manufacturer of the product to be downloaded only by access from a display device. The information introduction image display system according to claim 1, 3 or 4, wherein the product introduction image display is a tablet. 5. The information according to claim 1, wherein the product introduction image display repeatedly and endlessly reproduces a product introduction image for one sale product as product introduction image data to be downloaded from the server. Introduction image display system. 5. The product introduction image display device repeatedly reproduces a program while sequentially selecting product introduction images for a plurality of sales products as product introduction image data to be downloaded from the server. Information introduction image display system described in 1. The product introduction image display device introduces products in a plurality of languages for one sale product as product introduction image data to be downloaded from the server, so that a customer who has visited a store can The information introduction image display system according to claim 1, 3 or 4, wherein one of a plurality of national languages can be selected.

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