JP2017067995A - Karaoke system and karaoke system control method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a karaoke system capable of measuring how many times users have used advertisement information reproduced by karaoke devices without requiring time and labor for creating multiple types of advertisement.SOLUTION: Karaoke identification information on a karaoke device 1A is added to multiple types of advertisement information, and a user's mobile terminal 3 that has obtained advertisement identification information and the karaoke identification information included in the advertisement information transmits them to a karaoke server device 5. Thus, the karaoke server device stores the karaoke identification information, the advertisement identification information, and the number of association times. The karaoke server device measures the use state of advertisement information displayed on the karaoke device 1A according to the associated and stored karaoke identification information, advertisement identification information, and number of association times.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a karaoke system capable of displaying advertisement information.

  Conventionally, there is a karaoke apparatus that reproduces advertisement information distributed by a distributor. The advertisement information reproduced in this karaoke apparatus is advertisement information for the purpose of selling articles such as music CD release information and singer concert ticket information. It is assumed that the user who has seen the advertisement information accesses a website that sells an article posted in an advertisement with interest by using a mobile terminal such as a smartphone and purchases the article posted in the advertisement.

  There is also a system for measuring whether or not an advertisement is effective. The advertisement effect measurement system which uses Patent Document 1 as an example attaches to each advertisement medium position information regarding the installation location of the advertisement medium and access information to the advertisement effect measurement device. The information attached to the advertisement medium is acquired by the mobile terminal, and the position information is transmitted to the advertisement effect measurement device based on the access information. Thereby, the effectiveness of the place where the advertisement medium is installed can be analyzed.

JP 2004-78573 A

  However, in the system described in Patent Document 1, a printed advertisement including position information is required for each installation location of a poster, which is an advertising medium. Different types of posters must be created, and it takes time to create advertising media. Further, when a plurality of types of advertisement information are installed at a plurality of positions, it is not easy to measure the usage status such as the number of times the user has used the advertisement indicated by the advertisement information for each advertisement installation position.

  Furthermore, even when the advertisement indicated by the advertisement information is used by the user, the conventional karaoke apparatus does not include a web browser, and the karaoke apparatus cannot be operated to connect to the website. That is, it is assumed that the user accesses a website corresponding to the advertisement information with his / her mobile terminal such as a smartphone. Therefore, the operation of a user's portable terminal accessed via a network independent of the network of the karaoke system cannot be detected by any device provided in the karaoke system. That is, the conventional karaoke device cannot determine whether or not the advertisement information is used for each karaoke device. Further, in the conventional karaoke apparatus, it has not been considered to measure the use situation such as the number of times the advertisement information is used.

  In view of the above problems, the present invention provides a karaoke system capable of measuring the number of times advertisement information reproduced by a karaoke apparatus is used by a user without taking time to create a plurality of types of advertisements in the karaoke system. The purpose is to do.

  In order to achieve this object, the karaoke system according to claim 1 is a karaoke system including a plurality of karaoke apparatuses and a server apparatus that can communicate with each other via a network, and each karaoke system of the plurality of karaoke apparatuses. The apparatus includes a display control unit that displays a plurality of types of advertisement information distributed from the server device on a display unit, and a grant unit that adds karaoke identification information for identifying the karaoke devices to the plurality of types of advertisement information. The server device distributes the advertisement information including advertisement identification information for identifying the advertisement information to the plurality of karaoke apparatuses, the advertisement information being the advertisement information of the plurality of types of advertisement information. Means, and the mobile terminal of the user who has acquired the advertisement identification information and the karaoke identification information from the advertisement information displayed on the display means Receiving means for receiving the recorded advertisement identification information and the karaoke identification information; storage control means for storing the karaoke identification information received by the receiving means and the advertisement identification information in association with each other in the storage means; Calculation for calculating the number of associations, which is the number of times that the karaoke identification information and the advertisement identification information for identifying the specific advertisement information are stored in association with each other after the distribution means distributes the specific advertisement information. And the storage control unit stores the karaoke identification information and the advertisement identification information stored in association with each other and the number of associations calculated by the calculation unit in association with each other and stored in the storage unit. It is characterized by making it.

  The storage unit of the karaoke system according to claim 2, store identification information for identifying an installation store in which the karaoke device is installed, and karaoke identification information for identifying at least one karaoke device installed in the installation store. A totaling unit that tabulates the number of associations between the advertisement identification information and the karaoke identification information associated with the specific store identification information stored in the storage unit, and the server The apparatus has a higher priority for displaying the advertisement information that matches the advertisement content identification information representing the content of the advertisement information indicated by the advertisement identification information in descending order of the number of associations of the advertisement identification information aggregated by the aggregation means. Determining means for determining the priority order so that, the display control means according to the priority order determined by the determination means Characterized in that to display the number of advertising information.

  The advertisement content identification information of the karaoke system according to claim 3 is information representing an artist, a song, or an article included in the content of the advertisement information.

  The distribution means of the karaoke system according to claim 4, wherein when the mobile terminal is connected to the website, the first address information for the mobile terminal to connect to the website of the network related to the advertisement content of the advertisement information, The advertisement information including advertisement identification information and second address information for notifying the server apparatus of the advertisement identification information and the karaoke identification information is distributed to the plurality of karaoke apparatuses, and the assigning means includes the first address information and The second address information is added to the advertisement information, and the receiving means, when the user's mobile terminal can connect to the website according to the first address information, according to the second address information, The advertisement identification information and the karaoke identification information sent from the user's portable terminal are received.

  In the karaoke system of the present invention or the control method thereof, the karaoke identification information for identifying each karaoke device is given to a plurality of types of advertisement information, whereby the advertisement identification information and the karaoke identification information are acquired by the user's portable terminal. This makes it possible to reduce the trouble of creating multiple types of advertisements. Further, by calculating the number of associations between the karaoke identification information and the advertisement identification information, it is possible to measure the number of times the advertisement information reproduced by the karaoke apparatus has been used by the user.

  In the karaoke system according to claim 2, the counting means counts the number of associations with each advertisement information stored for each karaoke identification information for identifying the karaoke device for each store where the karaoke device is installed. . The determination means has a higher priority for displaying the advertisement information matching the advertisement content identification information representing the contents of the advertisement information indicated by the advertisement identification information in descending order of the number of associations of the advertisement identification information aggregated by the aggregation means. Determine the priority. Thereby, the advertisement information in which the advertisement information used by the user of the karaoke device matches the advertisement content identification information is preferentially displayed for each installation store. If advertisement information that matches the advertisement information used by the user and the advertisement content identification information is displayed with priority, the advertisement information that is displayed with priority is likely to be used by the user. The possibility of increasing the number of associations increases, and the advertising effect of the advertising information displayed with priority can be enhanced.

  In the karaoke system according to claim 3, since the advertisement content identification information is information representing an artist, a song, or an article included in the content of the advertisement information, the advertisement information used by the user and the advertisement content such as the artist. It is possible to increase the advertising effect of advertising information whose identification information matches.

  In the karaoke system according to claim 4, the first address information and the second address information are given to the advertisement information, so that the user's portable terminal can be connected to the website, and the advertisement is identified. Information and karaoke identification information can be sent to the server device. Thereby, compared with the structure with which a server apparatus and a karaoke apparatus are provided with a web browser, the process of a server apparatus and a karaoke apparatus can be reduced.

It is a block diagram explaining the karaoke system of one Embodiment of this invention. It is a sequence diagram explaining the process and data flow of each apparatus in this embodiment. It is a flowchart explaining the advertisement information display process which the control part 10 of the karaoke apparatus 1 in this embodiment performs. It is drawing explaining the information which the two-dimensional code produced | generated by the advertisement information display process in this embodiment and a two-dimensional code contains. It is a flowchart explaining the shop specific process which the control part 50 of the server apparatus 5 for karaoke in this embodiment performs. It is a flowchart explaining the memory | storage process which the control part 50 in this embodiment performs. It is drawing explaining the information matched by the store specific process in this embodiment, and the memory | storage process, and the calculated frequency | count of matching. It is drawing explaining the information matched by the shop specific process in a modification, and a memory | storage process, and the calculated frequency | count of a matching.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing a karaoke system according to an embodiment of the present invention. The karaoke system includes a plurality of karaoke apparatuses 1, a plurality of access points 2, a plurality of routers 4, and a karaoke server apparatus 5. Also, the user's mobile terminal 3 is connected to the access point 2 and the website management server device 8 is connected to the network. The karaoke device 1 and the access point 2 are connected to a router 4 provided in each karaoke device installation store 7. The router 4 is connected to the karaoke server device 5 via a network. The router 4 is provided in each karaoke device installation store 7. As the plurality of routers 4, a router 4A, a router 4B, and a router 4C are provided. Hereinafter, when any of the router 4A, the router 4B, and the router 4C is not specified, the router 4A is generically described. The area indicated by the alternate long and short dash line represents the karaoke device installation store 7. As the plurality of karaoke device installation stores 7, a karaoke device installation store 7A including a router 4A, a karaoke device installation store 7B including a router 4B, and a karaoke device installation store 7C including a router 4C are provided. Hereinafter, when any one of the karaoke device installation store 7A, the karaoke device installation store 7B, and the karaoke device installation store 7C is not specified, it is described as a karaoke device installation store 7 as a generic name. Hereinafter, the karaoke apparatus installation store 7A provided with the router 4A will be described as an example.

  At least one karaoke device 1 is provided in each karaoke device installation store 7, and taking the karaoke device installation store 7A as an example, the karaoke devices 1A, karaoke devices 1B, and karaoke devices 1C are used as the karaoke devices 1. Are provided. Hereinafter, when any one of the karaoke apparatus 1A, the karaoke apparatus 1B, and the karaoke apparatus 1C is not specified, the karaoke apparatus 1 is collectively referred to. Each area indicated by a two-dot chain line represents a karaoke room 6 in which each karaoke apparatus 1 is installed. In other words, the plurality of areas indicated by the two-dot chain lines are a karaoke room 6A that is a room where the karaoke apparatus 1A is installed, a karaoke room 6B that is a room where the karaoke apparatus 1B is installed, and a karaoke apparatus 1C. This represents a karaoke room 6C, which is an installed room. Hereinafter, when any one of the karaoke room 6A, the karaoke room 6B, and the karaoke room 6C is not specified, the karaoke room 6 is collectively referred to. Hereinafter, the karaoke room 6A will be described as an example.

  The website management server device 8 stores site configuration information including images and characters constituting the website indicated by the address information included in the advertisement information. The website management server device 8 sends site configuration information to the user's portable terminal 3 via the network.

[Electrical configuration of karaoke device 1]
The electrical configuration of the karaoke apparatus 1 will be described by taking the karaoke apparatus 1A of FIG. 1 as an example. The karaoke apparatus 1A includes a control unit 10, a ROM 11, a RAM 12, a storage unit 13, an operation unit 15, an operation processing unit 16, an acoustic control unit 18, a video reproduction unit 21, a video RAM 22, a video control unit 23, and a LAN interface unit 27. .

  The control unit 10 is connected to the ROM 11, RAM 12, storage unit 13, operation processing unit 16, sound control unit 18, video reproduction unit 21, video RAM 22, and LAN interface unit 27. The control part 10 sends the instruction | indication which controls the various processes of 1 A of karaoke apparatuses, and each structural part connected to each structural part. The ROM 11 stores a program representing each process executed by the control unit 10 and karaoke identification information for identifying the karaoke apparatus 1. The RAM 12 includes a temporary storage area for executing a program read from the ROM 11 by the control unit 10.

  The storage unit 13 includes a storage area for storing various types of information. As an example, the storage unit 13 includes a music storage area 131 that stores music information that represents the accompaniment sound of a music that the karaoke device 1 reproduces, and an advertisement storage area 132 that stores advertisement information distributed from the server 5 for karaoke. .

  The operation unit 15 is an interface that receives an operation by a user. As an example, the operation unit 15 is a switch and a touch panel, and receives an operation performed by the user and converts it into an electrical signal. When the operation unit 15 converts the operation received from the user into an electric signal, the operation unit 15 sends the operation signal to the operation processing unit 16. The operation processing unit 16 generates a control request for changing the processing of the control unit 10 according to the transmitted electric signal. The generated control request is sent to the control unit 10, and the control unit 10 executes processing according to the control request.

  The sound control unit 18 converts sound information included in the music information and the advertisement information into a signal that can be generated by the speaker 19 and causes the speaker 19 to generate a sound. The sound control unit 18 converts an input signal input from the microphone 20 into a signal that can be generated by the speaker 19 and causes the speaker 19 to generate a sound. The sound control unit 18 can generate a signal of a specific frequency according to an instruction from the control unit 10 and cause the speaker 19 to generate sound, adjust the volume, and give a sound effect.

  The video playback unit 21 is connected to the control unit 10, the video RAM 22, and the video control unit 23. The video reproduction unit 21 reproduces the background video information reproduced together with the music information and the moving image information included in the advertisement information. The video playback unit 21 reads video information stored in the video RAM 22 in accordance with an instruction from the control unit 10, decodes an image for each frame included in the video information, and sends the decoded image to the video control unit 23. The video control unit 23 converts the decoded video sent from the video playback unit 21 into a signal in a format that can be displayed on the display 25, and sends the signal to the display 25. The display 25 receives and displays the transmitted video signal. In addition, the video control unit 23 causes the display 25 to display the telop generated by the control unit 10 and the two-dimensional code. The display position and size of the telop and the two-dimensional code are determined by the video control unit 23 according to the display coordinates and size sent from the control unit 10.

  The LAN interface unit 27 connects the karaoke apparatus 1A to a network. The LAN interface unit 27 is connected to the router 7A via a network cable, and is connected to the access point 2 and the karaoke server device 5 via the router 7A so as to be communicable. The LAN interface unit 27 receives advertisement information distributed from the karaoke server device 5.

[Electrical Configuration of User's Mobile Terminal 3]
The electrical configuration of the user's portable terminal 3 will be described with reference to FIG. The user's portable terminal 3 includes a control unit 30, ROM 31, RAM 32, video control unit 33, video RAM 34, display 35, camera 36, operation unit 37, operation processing unit 38, wireless LAN communication unit 39, and communication unit 40. .

  The control unit 30 is connected to the ROM 31, RAM 32, video control unit 33, video RAM 34, operation processing unit 38, wireless LAN communication unit 39 and communication unit 40. The control unit 30 sends various processes of the mobile terminal 3 and instructions for controlling each connected component to each component. The ROM 31 stores a program representing each process executed by the control unit 30. The RAM 32 includes a temporary storage area for executing a program read from the ROM 31 by the control unit 30.

  The video control unit 33 is connected to the control unit 30, the video RAM 34, the display 35, and the camera 36. The video control unit 33 reproduces information representing a video according to an instruction from the control unit 30 and causes the display 35 to display the information. In addition, the video control unit 33 sends the video captured by the camera 36 to the control unit 30 and the display 35. The video control unit 33 reads video information sent from the control unit 30 to the video RAM 34 in accordance with an instruction from the control unit 30, and decodes the video for each frame included in the video information. The video control unit 33 converts the decoded video into a signal that can be displayed on the display 35, and sends the signal to the display 35. The display 35 receives and displays the transmitted video signal. In addition, the video control unit 33 displays the video generated by the control unit 30 on the display 35. The display position and size of the displayed video are determined according to the display coordinates and size sent from the control unit 30.

  The operation unit 37 is an interface that receives an operation by a user. As an example, the operation unit 37 is a switch and a touch panel, and receives an operation performed by the user and converts it into an electrical signal. When the operation unit 37 converts the operation received from the user into an electrical signal, the operation unit 37 sends the operation signal to the operation processing unit 38. The operation processing unit 38 generates a control request for changing the processing of the control unit 30 according to the transmitted electric signal. The generated control request is sent to the control unit 30, and the control unit 30 executes processing according to the control request.

  The wireless LAN communication unit 39 is a communication module that can be connected to the access point 2. When connected to the access point 2 in the karaoke device installation store 7A, the wireless LAN communication unit 39 is connected to the karaoke device 1A and the karaoke server device 5 through the router 4A so as to be communicable. Specifically, the wireless LAN communication unit 39 sends a connection request including the SSID and password of the access point 2 to be connected to the access point 2. When the control unit of the access point 2 determines that the SSID and password included in the connection request are correct, the access point 2 permits the user's mobile terminal 3 to be connected to the access point. As an example, the wireless LAN communication unit 39 is a module for Wi-Fi communication.

  The communication unit 40 is a communication module for the user's mobile terminal 3 to communicate. As an example, the user's mobile terminal 3 is a smartphone, and the communication unit 40 is a communication module for using a communication network of a carrier that concludes a communication fee contract for the smartphone. That is, the communication unit 40 is a communication module for communicating via a 2G line, 3G line, or 4G line that is different from the karaoke network.

[Electric configuration of server device 5 for karaoke]
The electrical configuration of the karaoke server device 5 will be described with reference to FIG. The karaoke server device 5 includes a control unit 50, a ROM 51, a RAM 52, a storage unit 53, and a LAN interface 55.

  The control unit 50 is connected to the ROM 51, RAM 52, storage unit 53, and LAN interface 55. The ROM 51 stores a program representing each process executed by the control unit 50. The RAM 52 includes a temporary storage area for executing a program read from the ROM 51 by the control unit 50.

  The storage unit 53 includes a storage area for storing various types of information. The storage unit 53 includes a music information storage area 531, a user information storage area 532, a store information storage area 533, a login information storage area 535, an advertisement information storage area 536, and an association information storage area 537. The music storage area 531 is an area for storing music information representing the accompaniment sound of the music reproduced by the karaoke apparatus 1. The user information storage area 532 is an area for storing user information of a user who uses the karaoke apparatus 1. The store information storage area 533 corresponds to store identification information for identifying the karaoke device installation store 7 in which the karaoke device 1 is installed and karaoke identification information for identifying the karaoke device 1 installed in the karaoke device installation store 7. This is an area to be stored. The login information storage area 535 is an area for storing the user identification information of the user currently using the karaoke apparatus 1 and the karaoke identification information of the karaoke apparatus 1 used by the user in association with each other. The advertisement information storage area 536 is an area for storing advertisement information. The association information storage area 537 is an area for storing the advertisement identification information for identifying the advertisement information used by the user and the karaoke identification information of the karaoke apparatus 1 from which the used advertisement information is reproduced in association with each other. The association information storage area 537 associates the advertisement identification information for identifying the advertisement information used by the user with the store identification information for identifying the karaoke device installation store 7 where the used advertisement information is reproduced. This is the area to be stored. In the embodiment, the website address information described later is stored as the advertisement identification information.

  The LAN interface unit 55 connects the karaoke server device 5 to a network. The LAN interface unit 55 is communicably connected to the router 4 via a network. The LAN interface unit 55 distributes the advertisement information sent from the control unit 50 to the plurality of karaoke apparatuses 1.

[Overall operation of karaoke system]
With reference to FIG. 2, the content of processing of each device of the karaoke system and the data flow will be described. The processing of the karaoke system is started when new advertisement information is stored in the advertisement information storage area 536.

  In step KSS10, the advertisement information is sent to the plurality of karaoke apparatuses 1 by the control unit 50 of the karaoke server apparatus 5. Specifically, the control unit 50 sends instruction information including an instruction to send advertisement information to the karaoke apparatus 1 </ b> A to the LAN interface 55. The LAN interface 55 sends advertisement information to the karaoke apparatus 1 in accordance with instructions from the control unit 50. As an example, the control unit 50 reads the address information of the karaoke apparatus 1A from the store information storage area 533. The control unit 50 sends instruction information to the LAN interface 55 so that the advertisement information is sent to the karaoke apparatus 1A indicated by the read address information. According to the instruction information, the LAN interface 55 sends advertisement information to the karaoke apparatus 1A. When the advertisement information is sent to the plurality of karaoke apparatuses 1 stored in the store information storage area 533, the control unit 50 ends the process of step KSS10.

  In step KS11, the advertisement information display process is executed by the control unit 10. Specifically, when the control unit 10 enters a standby state, an advertisement information display process is executed. The standby state is a state in which the control unit 10 has not received a control request by a user operation for a predetermined period. When the control unit 10 enters the standby state, the moving image information included in the advertisement information sent in step KSS10 is displayed on the display 25 according to an instruction from the control unit 10. Further, a two-dimensional code is displayed on the display 25 together with the moving image information. The two-dimensional code is an image including address information of a website that provides information about the content included in the advertisement information, address information of the karaoke server device 5, and karaoke identification information for identifying the karaoke device 1. The content included in the advertisement information is an announcement that a live limited T-shirt is sold as an example. Details of the advertisement information display process executed in step KS11 will be described later. The control unit 10 continues to execute the process of step KS11 until a control request is received by a user operation or the power of the karaoke apparatus 1 is turned off.

  In step MS12, the information reading process is executed by the control unit 30 of the user's portable terminal 3. The process of step MS12 is started when the user's portable terminal 3 reads the two-dimensional code displayed in step KS11. Specifically, when the camera 36 provided in the user's mobile terminal 3 captures a two-dimensional code, the control unit 30 extracts information included in the captured two-dimensional code from the two-dimensional code. When the information contained in the two-dimensional code is extracted, the control unit 30 moves the process to step MS13.

  In step MS13, the control unit 30 executes a website access process for displaying the site configuration information on the user's portable terminal 3. Specifically, the control unit 30 sends a communication request including the access URL to the karaoke server device 5. The access URL will be described later. When the user's portable terminal 3 is communicably connected to the karaoke server device 5, the user's portable terminal 3 receives the site configuration information from the website management server device 8. Through the redirect process executed by the control unit 50 of the karaoke server device 5, the website management server device 8 sends the site configuration information to the user's portable terminal 3. The user's mobile terminal 3 displays the site configuration information received from the website management server device 8 on the display 35. The redirect process will be described later.

  In step KSS14, the store identifying process is executed by the control unit 50 of the server device 5 for karaoke. Specifically, the control unit 50 specifies store identification information associated with karaoke identification information. Details of the store specifying process executed in step KSS14 will be described later. When finishing the process of Step KSS14, the control unit 50 moves the process to Step KSS15.

  In step KSS15, the storage process is executed by the control unit 50. Specifically, the control unit 50 associates the advertisement identification information with the store identification information and causes the association information storage area 537 to store them. Details of the storage process executed in step KSS15 will be described later. When the control unit 50 finishes the process of step KSS15, the control unit 50 shifts the process to step KSS16.

  In step KSS16, the control unit 50 executes a redirect process. Specifically, the control unit 50 decomposes the access URL into address information of the website and address information of the karaoke server device 5. The access URL is information including website address information and address information of the karaoke server device 5. The control unit 50 sends a transmission instruction to the website management server device 8 so as to send the site configuration information to the user's mobile terminal 3 in accordance with the website address information in the decomposed address information. When the control unit 50 sends a transmission instruction to the website management server device 8, the website management server device 8 starts the process of step WSS 17.

  In step WSS 17, the site configuration information is sent to the user's mobile terminal 3 by the control unit of the website management server device 8. Specifically, the control unit of the website management server device 8 transmits the site configuration information to the user's portable terminal 3 in accordance with the transmission instruction sent from the karaoke server device 5. Thereby, the user's portable terminal 3 can display the website on the display 35. When the website is displayed on the user's mobile terminal 3, a series of processes by the control units of the karaoke apparatus 1A, the user's mobile terminal 3, the karaoke server apparatus 5, and the website management server apparatus 8 is completed.

[Advertising information display processing]
With reference to FIG. 3 and FIG. 4, the advertisement information display process which the control part 10 of the karaoke apparatus 1 performs in step KS11 is demonstrated. The advertisement information display process is executed by the control unit 10 when the control unit 10 enters a standby state in which the control unit 10 has not received a control request due to music reservation or the like for a predetermined period. Hereinafter, as the advertisement information display process of the control unit 10, an advertisement information display process executed by the control unit 10 included in the karaoke apparatus 1A will be described as an example.

  In step KS110, it is determined whether or not at least one advertisement information is stored in advertisement storage area 132. If it is determined that at least one advertisement information is stored in the advertisement storage area 132, the process is YES, and the process proceeds to step KS111. If it is determined that the advertisement information is not stored in the advertisement storage area 132, the process is NO and the advertisement information display process is terminated.

  In step KS111, it is determined whether or not the advertisement information includes website address information. If the website information is included in the advertisement information, the process is YES, the address information is extracted from the advertisement information, and the process proceeds to step KS112. If the address information is not included in the advertisement information, the process is NO and the process proceeds to step KS115.

  In step KS112, the karaoke identification information of the karaoke apparatus 1 that executes the advertisement information display process is acquired. Specifically, the control unit 10 of the karaoke apparatus 1 </ b> A reads karaoke identification information of the karaoke apparatus 1 </ b> A stored in the ROM 11. When the karaoke identification information is read, the process proceeds to step KS113.

Warning 1: “■”, “〓”, “?”, “?” Exist. Note that “■”, “〓”, “?”, “?” May have been converted from external characters.
In step KS113, an access URL is generated. Specifically, an access URL generation method will be described with reference to FIG. The access URL is generated by the karaoke identification information of the karaoke apparatus 1A extracted in step KS111 and step KS112, the address information of the website, and the address information for connecting to the karaoke server apparatus 5 stored in the ROM 11. The As an example, an access URL “Http://hanbaigousya.com?commerial=12345678?direct=Http://aaa.com/hanbai.html” illustrated in FIG. 4 will be described. “Http://hanbaigousya.com” which is a part of the access URL shown in FIG. 4 represents address information for connecting to the karaoke server device 5. “Commerial = 12345678”, which is a part of the access URL shown in FIG. 4, represents karaoke identification information “12345678” of the karaoke apparatus 1A. The “redirect = http: //aaa.com/hanbai.html” which is a part of the access URL shown in FIG. 4 is automatically added to the website address information “http://aaa.com/hanbai.html”. It represents address information for connection. That is, the access URL shown in FIG. 4 is generated so that the karaoke identification information is sent to the karaoke server device 5 and then automatically connected to the website designated by the website address information. When the access URL is generated, the process proceeds to step KS114.

  In step KS114, a two-dimensional code is generated. Specifically, the access URL generated in step KS113 is two-dimensionally encoded. As an example, the two-dimensional code is an image such as a QR code (registered trademark) that can be captured by the user's mobile terminal 3. When the two-dimensional code is generated, the process proceeds to step KS115.

  In step KS115, the advertisement information is displayed on the display 25. Specifically, the display operation of the display 25 will be described with reference to FIG. The moving image information included in the advertisement information is read from the advertisement information storage area 132 and displayed on the display 25 in accordance with an instruction from the control unit 10. The moving image information includes code display area information indicating an area in which the two-dimensional code is displayed. Therefore, the two-dimensional code generated in step KS114 is displayed on the display 25. As an example, the advertisement information is information representing an advertisement for selling a T-shirt on a live tour shown on the display 25 in FIG. The code display area information is information representing an area indicated by a two-dot chain line in FIG. 4, and a two-dimensional code is displayed in the code display area information. The two-dot chain line indicating the code display area information is not displayed on the display 25. When one piece of advertisement information is displayed on the display 25 and the display is finished according to the display period of the moving image information, the advertisement information display process is finished.

[Store specific processing]
With reference to FIG. 5 and FIG. 7, the store specifying process executed by the control unit 50 of the karaoke server device 5 in step KSS14 will be described. The store specifying process is executed by the control unit 50 when the user's portable terminal 3 is connected to the karaoke server device 5 via the network so as to be communicable. Hereinafter, a case where the karaoke identification information of the karaoke apparatus 1A is “12345678” will be described as an example. Hereinafter, a case where the karaoke identification information of the karaoke apparatus 1A is “12345678” will be described as an example.

Warning 2: "■""〓""?""?" Exists. Note that “■”, “〓”, “?”, “?” May have been converted from external characters.
In step KSS141, the access URL is decomposed. Specifically, an access URL “http://hanbaigousya.com?commerial=12345678?direct=Http://aaa.com/hanbai.html” illustrated in FIG. 4 will be described as an example. The access URL shown in FIG. 4 is divided into address information for connecting to the karaoke server device 5, karaoke identification information of the karaoke device 1A, and website address information. In other words, it is divided into “http://hanbaigyouya.com”, “12345678”, and “http://aaa.com/hanbai.html”. When the access URL is decomposed, the process proceeds to step KSS142.

  In step KSS142, karaoke identification information in the access URL decomposed in step KSS141 is acquired. Specifically, “12345678”, which is karaoke identification information of the karaoke apparatus 1A, is extracted from the decomposed access URL and stored in the RAM 52. When the karaoke identification information is stored in the RAM 52, the process proceeds to step KSS143.

  In step KSS143, store identification information is acquired. Specifically, the store identification information associated with the karaoke identification information that matches the karaoke identification information extracted in step KSS 142 is extracted from the store information storage area 533. The store information shown in FIG. 7 is stored in the store information storage area 533 in a state where the store identification information and the karaoke identification information are associated with each other. In step KSS 142, store identification information associated with karaoke identification information that matches the karaoke identification information stored in RAM 52 is extracted from store information storage area 533. As an example, when karaoke identification information “12345678” for identifying the karaoke apparatus 1A is stored in the RAM 52, the karaoke identification information “12345678” included in the store information shown in FIG. 7 is specified. Store identification information “001” associated with the specified karaoke identification information “12345678” is extracted from the store information storage area 533. When the store identification information is extracted, the store specifying process is terminated.

[Description of storage processing]
With reference to FIG. 6 and FIG. 7, the storage process which the control part 50 of the server apparatus 5 for karaoke performs in step KSS15 is demonstrated. The storage process is executed by the control unit 50 when the process of step KSS14 is completed.

  In step KSS151, the access URL is decomposed. Since the contents of the process executed in step KSS151 are the same as those in step KSS141, the description thereof is omitted.

  In step KSS152, the address information of the website in the access URL decomposed in step KSS151 is acquired. Specifically, “http://aaa.com/hanbai.html” which is the address information of the website is extracted from the decomposed access URL and stored in the RAM 52. When the address information of the website is stored in the RAM 52, the process is moved to step KSS153.

  In step KSS153, it is determined whether or not the store identification information stored in RAM 52 in the store specifying process is associated with the address information of the website stored in RAM 52 in step KSS152. Specifically, association information in which the store identification information stored in the RAM 52 in the store specifying process and the address information of the website stored in the RAM 52 in Step KSS152 are associated is stored in the association information storage area 537. It is determined whether or not. As an example, the association information is the association information A shown in FIG. The association information A includes store identification information and website address information in association with each other. Furthermore, the association information A includes the number of accesses, which is the number of times that the store identification information and the website address information are associated. If the store identification information stored in the RAM 52 and the website address information are stored in association with each other, the process is YES, and the process proceeds to step KSS154. If the store identification information and the website address information are not stored in association with each other, the process is NO and the process proceeds to step KSS155.

Warning 3: “■”, “〓”, “?”, “?” Exist. Note that “■”, “〓”, “?”, “?” May have been converted from external characters.
In step KSS154, the number of accesses is added. Specifically, “1” is added to the number of accesses included in the association information in which the store identification information determined to be associated and stored in step KSS153 and the address information of the website are associated. The As an example, when the access URL is “http://hanbaigousya.com?commerial=1123456678?redirect=http://aaa.com/hanbai.html”, the store identification information stored in the RAM 52 by various processes. “1” is added to the number of times of access, which is the number of times of association of information that matches “001” and the advertisement identification information “http://aaa.com/hanbai.html”. That is, when the association information A shown in FIG. 7 is information before the storage process is executed, the store process is executed, so that the store identification information “001” and the advertisement identification information “http://aaa.com/hanbai” are stored. The number of accesses “10”, which is the number of associations of information matching “.html”, is increased to “11”. When “1” is added to the corresponding access count, the storage process is terminated.

Warning 4: “■”, “〓”, “?”, “?” Exist. Note that “■”, “〓”, “?”, “?” May have been converted from external characters.
In step KSS155, store identification information and website address information are stored in association with each other. Specifically, since the store identification information and the website address information are not associated with each other at the time of executing the storage process, the correspondence relationship is newly stored. When the access URL is “http://hanbaigousya.com?commerial=1123456678?redirect=http://bbb.com/hanbai.html”, the association information A in FIG. And the website address information “http://bbb.com/hanbai.html” are not stored in association with each other. Therefore, the store identification information “001” indicated by the two-dot chain line in FIG. 7 and the website address information “http://bbb.com/hanbai.html” are associated with each other and newly stored in the association information A. Is done. At this time, the number of accesses is “1” indicating that the association is the first time. When the correspondence is newly stored, the storage process is terminated.

[Effect of the embodiment]
As an example of the effect of storing the association information, there is an effect described later. By storing the association information in the association information storage area 537, the karaoke server device 5 distributes the advertisement information including the address information with a large number of accesses and the partially shared address information to the karaoke device 1 with priority. it can. As an example, from the association information A in FIG. 7, the store identification information “002” and the website address information “http://bbb.com/special.html” are associated “100” times. I understand. When the store identification information “002” and the website address information “http://bbb.com/special.html” are associated most frequently, the control unit 50 sets the website management server device 8 to The website address information “http://bbb.com/hanbai.html” including the same character string as the “http://bbb.com” is extracted from the advertisement information storage area 536. The control unit 50 distributes the advertisement information including the extracted website address information in preference to the karaoke device 1 installed in the karaoke device installation store 7 identified by the store identification information “002”. Thereby, the advertisement information to be connected to the same website management server apparatus 8 as the advertisement information frequently used by the user can be displayed on the karaoke apparatus 1. That is, the advertisement information that is considered to be highly likely to be used by the advertisement information is determined by the control unit 50, and the advertisement information is preferentially distributed to the karaoke apparatus 1 so that the advertisement information is stored in the karaoke apparatus 1. Displayed on the display 25 with priority.

[First Modification]
In the present embodiment, as the association information, store identification information, website address information, and the number of accesses are included in association with each other as in association information A in FIG. The karaoke identification information, the website address information, and the number of accesses may be included in association with each other as in the association information B in FIG. When the correspondence is included as in the association information B, the store specifying process executed in step KSS14 is not executed. Since the store specifying process is not executed, the storage process executed in step KSS15 executes the process so that the karaoke identification information and the advertisement identification information are associated with each other. That is, step KSS15 of this embodiment should just be performed replacing shop identification information with karaoke identification information. Specifically, in KSS153, it is determined whether karaoke identification information and advertisement identification information are associated with each other. When step KSS154 is executed, “1” is added to the access count associated with the correspondence between the karaoke identification information and the advertisement identification information. When step KSS155 is executed, the correspondence between karaoke identification information and advertisement identification information is newly generated, and the access count is set to “1”. Thereby, a correspondence relationship like the correspondence information B shown in FIG. 8 is generated. Even in the case where the association information B is generated, the correspondence relationship between the karaoke identification information and the store identification information is specified by the control unit 50 according to the store information. Thereby, the information including the correspondence relationship equivalent to the correspondence information A in FIG. 7 can be generated according to the correspondence relationship between the identified store identification information, the advertisement identification information, and the number of accesses.

[Second Modification]
In the present embodiment, a two-dimensional code is generated by the control unit 10 in step KS114. However, instead of the two-dimensional code, video or audio that can be acquired by the user's mobile terminal 3 may be generated by digital watermark technology. As an example, in the case of a video, among the images displayed in each frame of the moving image information, an image representing the access URL is displayed on the display 25 of the karaoke apparatus 1 at a predetermined frame interval. The user's portable terminal 3 captures an image representing the access URL with the camera 36 and extracts the access URL. In the case of voice as an example, high-frequency voice that cannot be heard by the person representing the access URL is generated from the speaker 19 of the karaoke apparatus 1. The user's mobile terminal 3 collects the voice representing the access URL with a microphone and extracts the access URL. As a result, the user's portable terminal 3 obtains the access URL and executes the process of step MS12.

[Third Modification]
In the present embodiment, the number of times of access is set as the number of times of association, but it is not the number of times of accessing the website, but the website is accessed by the user's mobile terminal 3 and the article of the advertisement content included in the advertisement information is purchased. The number of times may be the number of associations. In this case, as an example, after step WSS17 of FIG. 2 is executed, the process of step KSS15 is executed. The step KSS 15 receives information indicating that the article has been purchased by the user from the website management server 8 or the portable terminal 3 and is executed by the control unit 50. Further, the number of associations may be represented by points calculated from the number of accesses and the number of purchases. As an example, 1 point is added to the number of associations for each access, and 1 point is added when an article is purchased by the user. Accordingly, the number of associations can be calculated by weighting the purchase of the article.

[Fourth Modification]
The priority determination criterion for distributing the advertisement information by the control unit 50 is determined based on the number of accesses of the website management server device 8 included in the advertisement identification information whose number of accesses is large. However, the information related to the content of the advertisement included in the advertisement identification information having a large number of accesses may be used as a reference. As an example, when the genre flag of the advertisement is included in the advertisement identification information, the advertisement information having the same genre flag may be distributed with priority. If the content of the advertisement is ticket sales, the character string “TICKET” is included in the address information of the website as the advertisement identification information, and if the content of the advertisement is CD sales, the character string “CD” is included in the advertisement identification information. Include in the website address information. Thereby, the control unit 50 distributes the advertisement information including the advertisement identification information including the same character string in preference to the karaoke apparatus 1 installed in the karaoke apparatus installation store 7 identified by the store identification information. In addition, by including identification information for identifying an artist, music, advertisement BGM, advertisement management company, and the like included in the advertisement content in the advertisement identification information, it can be used as a criterion for determining the priority for distributing the advertisement. . Thereby, the advertising information which is considered to be highly likely to be used by the advertising information is determined by the control unit 50, and the advertising information is distributed to the karaoke device 1 with priority, so that the advertising information is converted into the karaoke device 1. The display 25 is displayed with priority.

[Fifth Modification]
The control unit 50 can determine the priority order for displaying the advertisement information distributed by each website management server device 8. In addition to the determination of the priority order, the control unit 50 counts the number of accesses for each karaoke device installation store 7 identified by the store identification information, and the benefit of the advertisement distributor obtained by using the advertisement information Can be distributed to each karaoke device installation store 7. As an example, a payout may be paid to the karaoke device installation store 7 from the advertisement distributor to the karaoke device installation store 7 in the order of the number of accesses of each advertisement information. Thereby, even if it is a case where the advertising information of the content unrelated to the karaoke apparatus installation store 7 is displayed on the karaoke apparatus 1, the karaoke apparatus installation store 7 can obtain the profit with respect to displaying advertising information. That is, the karaoke device installation store 7 can obtain an advertisement income for displaying an advertisement from an advertisement distributor.

[Correspondence with Configuration described in Claims]
The karaoke apparatus 1 is an example of a karaoke apparatus. The server device 5 for karaoke is an example of a server device. The combination of the karaoke apparatus 1 and the karaoke server apparatus 5 is an example of a karaoke system. The display 25 is an example of a display unit. The control unit 10 and the video control unit 23 that execute the process of step KS12 are examples of display control means. The control unit 50 and the LAN interface unit 55 that execute the process of step KSS10 are examples of distribution means. The control unit 10 that executes the process of step KS11 is an example of an adding unit. The storage unit 53 is an example of a storage unit. The LAN interface unit 55 that receives a communication request sent in the process of step MS13 is an example of a receiving unit. The control unit 50 that executes Step KSS15 is an example of a storage control unit. The control unit 50 that executes the process of Step KSS154 or KSS155 of the first modification is an example of a calculation unit. The control unit 50 that executes the process of step KSS154 or KSS155 is an example of a counting unit. The control unit 50 that executes the process described in the effect of the present embodiment or the control unit 50 that executes the process of the fourth modified example is an example of a determination unit. Karaoke identification information is an example of karaoke identification information. Website address information is an example of advertisement identification information. The store identification information is an example of store identification information. The access count added in step KSS154 or the access count generated in step KSS155 is an example of the association count. The access count calculated from the access count and purchase count or the access count calculated from the purchase count in the third modification is an example of the association count. The character string indicating the website management server device 8 included in the advertisement identification information in the present embodiment is an example of the advertisement content identification information. In the fifth modification, identification information for identifying articles such as CDs and tickets that are sales items included in the contents of advertisements, artists, music, advertisement BGM, advertisement management company, and the like, and the genre flag are advertisements It is an example of content identification information.
The website address information is an example of first address information. The address information of the karaoke server device 5 is an example of second address information.

  Step KSS10 executed by the control unit 50 is an example of a distribution step. Step KS11 executed by the control unit 10 is an example of an assigning step. Step KS115 executed by the control unit 10 is an example of a display control step. The process of the control unit 50 and the LAN interface 55 that receives the communication request sent by the process of step MS13 executed by the control unit 30 is an example of a reception step. The process of step KSS15 executed by the control unit 50 is an example of a storage control step. The process of Step KSS154 or KSS155 of the first modification executed by the control unit 50 is an example of a calculation step.

DESCRIPTION OF SYMBOLS 1 Karaoke apparatus 2 Access point 3 User's portable terminal 4 Router 5 Karaoke server apparatus 6 Karaoke room 7 Karaoke apparatus installation store 8 Website management server 10 Control section 30 Control section 50 Control section 53 Storage section 531 Music information storage area 532 User information storage area 533 Store information storage area 535 Login information storage area 536 Advertisement information storage area 537 Corresponding information storage area

Claims (5)

A karaoke system comprising a plurality of karaoke devices and a server device capable of communicating with each other via a network,
Each karaoke device of the plurality of karaoke devices is
Display control means for causing a display means to display a plurality of types of advertisement information distributed from the server device;
Karaoke identification information for identifying each karaoke device, and a granting unit for granting the plurality of types of advertisement information,
The server device
Distribution means for distributing the advertisement information to the plurality of karaoke devices, including advertisement identification information for identifying the advertisement information, among the advertisement information of the plurality of types of advertisement information;
Receiving means for receiving the advertisement identification information and the karaoke identification information from the mobile terminal of the user who acquired the advertisement identification information and the karaoke identification information from the advertisement information displayed on the display means;
Storage control means for associating and storing the karaoke identification information received by the reception means and the advertisement identification information in a storage means;
The number of associations, which is the number of times that the karaoke identification information and the advertisement identification information for identifying the specific advertisement information are stored in association with each other after the distribution unit distributes the specific advertisement information, is calculated. A calculating means,
The storage control unit stores the karaoke identification information and the advertisement identification information stored in association with each other and the number of associations calculated by the calculation unit in association with each other and stored in the storage unit. Karaoke system. The storage means
Stored in association with store identification information for identifying an installation store in which the karaoke device is installed, and karaoke identification information for identifying at least one karaoke device installed in the installation store,
The server device
A counting unit for counting the number of associations between the karaoke identification information associated with the specific store identification information stored in the storage unit and each advertisement identification information;
The priority for displaying the advertisement information matching the advertisement content identification information representing the content of the advertisement information indicated by the advertisement identification information is increased in descending order of the number of associations of the advertisement identification information aggregated by the aggregation means. Determining means for determining priority,
The karaoke system according to claim 1, wherein the display control unit displays the plurality of advertisement information according to the priority order determined by the determination unit. The karaoke system according to claim 2, wherein the advertisement content identification information is information representing an artist, a song, or an article included in the content of the advertisement information. The delivery means includes
First address information for the mobile terminal to connect to the website of the network related to the advertisement content of the advertisement information, and when connected to the website, the advertisement identification information and the karaoke identification information to the server device Delivering the advertisement information including the second address information for notification to the plurality of karaoke devices,
The giving means is
Giving the first address information and the second address information to the advertisement information;
The accepting means is
When the user's mobile terminal is able to connect to the website according to the first address information, the advertisement identification information and the karaoke identification information sent from the user's mobile terminal are received according to the second address information. The karaoke system according to any one of claims 1 to 3. A karaoke system comprising a plurality of karaoke devices and a server device capable of communicating with each other via a network,
The server device includes storage means for storing a plurality of information,
In each karaoke device of the plurality of karaoke devices, in a control method of a karaoke system comprising display means for displaying video,
A distribution step of distributing each piece of advertisement information including advertisement identification information for identifying each piece of advertisement information from a plurality of types of advertisement information from the server device to the plurality of karaoke devices;
A granting step of granting karaoke identification information for identifying each karaoke device to the plurality of types of advertisement information;
A display control step of causing the display means to display the plurality of types of advertisement information distributed from the server device;
Receiving the advertisement identification information and the karaoke identification information from the mobile terminal of the user who has acquired the advertisement identification information and the karaoke identification information from the advertisement information displayed on the display means;
A storage control step of storing the karaoke identification information received by the reception step and the advertisement identification information in association with each other in the storage unit;
The number of associations, which is the number of times that the karaoke identification information and the advertisement identification information for identifying the specific advertisement information are stored in association with each other since the specific advertisement information is distributed in the distribution step, is calculated. A calculation step,
In the storage control step, the karaoke identification information and the advertisement identification information stored in association with each other and the number of associations calculated by the calculation unit are associated and stored in the storage unit. Control method of karaoke system.