JP2017050627A - Matching system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a matching system for effectively matching a terminal possessed by a user with content viewed by the user.SOLUTION: A matching system for matching a terminal with content comprises a storage unit, a first transmission processing unit, a first reception processing unit, a content specification unit, and a matching unit. The storage unit stores a start date of content including sound. The first transmission processing unit transmits, to the terminal at a time based on the start date, a notification of starting acquisition of sound outside the terminal. The first reception processing unit receives, from the terminal, sound information indicating the outside sound. The content specification unit specifies content based on the sound information. The matching unit matches the terminal with the specified content.SELECTED DRAWING: Figure 1

Description

  Embodiments described herein relate generally to a matching system that matches content viewed by a user with a terminal owned by the user.

  The advertiser considers providing an advertisement related to the content to a user who views the specific content. For example, an advertiser provides an advertisement related to the content to a mobile terminal of a user who views the specific content on a television or the like.

  Conventionally, for example, an advertiser receives information on content viewed by a user from a television connected to the Internet. In addition, the advertiser uses the IP address to associate the TV that the user views with the mobile terminal that the user possesses. The advertiser distributes an advertisement related to content viewed on the television to a mobile terminal linked to the television.

  However, such a system requires the user to have a television having the above functions, and there is a problem that a volume related to content viewing and matching with a mobile terminal cannot be produced.

JP 2011-217051 A

  In order to solve the above problems, a matching system that effectively matches content viewed by a user and a terminal owned by the user is provided.

  According to the embodiment, a matching system that matches a terminal and content includes a storage unit, a first transmission processing unit, a first reception processing unit, a content specifying unit, and a matching unit. The storage unit stores the start date and time of content including sound. A 1st transmission process part transmits the notification which starts acquisition of the sound outside the said terminal to a terminal at the timing based on the said start date. The first reception processing unit receives sound information indicating an external sound from the terminal. The content specifying unit specifies content based on the sound information. The matching unit matches the identified content with the terminal.

  According to the embodiment, the matching system can effectively match the content viewed by the user with the user terminal possessed by the user.

FIG. 1 is a block diagram illustrating a configuration example of a matching system according to the embodiment. FIG. 2 is a block diagram illustrating a configuration example of the user terminal according to the embodiment. FIG. 3 is a block diagram illustrating a configuration example of the application server according to the embodiment. FIG. 4 is a block diagram illustrating a configuration example of the DMP server according to the embodiment. FIG. 5 is a sequence diagram for explaining an operation example of the matching system according to the embodiment. FIG. 6 is a sequence diagram for explaining another operation example of the matching system according to the embodiment. FIG. 7 is a flowchart illustrating an operation example of the user terminal according to the embodiment. FIG. 8 is a flowchart illustrating an operation example of the application server according to the embodiment. FIG. 9 is a flowchart illustrating an operation example of the DMP server according to the embodiment.

Hereinafter, embodiments will be described with reference to the drawings.
FIG. 1 is a diagram illustrating a configuration example of the matching system 100.
The matching system 100 matches the user terminal 1 (terminal) possessed by the user with the content viewed by the user. In addition, the matching system delivers an advertisement related to the content to the user terminal 1.

  As shown in FIG. 1, the matching system 100 includes a user terminal 1, an ACR server 2, an application server 3, a DMP server 4, a content providing device 6, and the like. The matching system 100 connects the user terminal 1, the ACR server 2, the application server 3, and the DMP server 4 to each other through a communication network 5 such as the Internet. The matching system 100 may connect the content providing device 6 and the communication network 5.

  The user terminal 1 is a terminal owned by the user. The user terminal 1 executes various applications according to user operations. The user terminal 1 executes a matching application for realizing an operation necessary for matching. The operation of the matching app will be described later. Note that the function realized by the matching application may be executed as a function of a predetermined application. For example, the function realized by the matching application may be realized as a function of another application that transmits and receives messages and the like.

  The user terminal 1 may be, for example, a desktop PC, a notebook PC, a tablet PC, a smartphone, or a wearable terminal. The configuration of the user terminal 1 is not limited to a specific configuration.

  The ACR server 2 implements automatic content recognition (Automatic Content Recognition). The ACR server 2 specifies content corresponding to the sound indicated by the sound information based on the sound information indicating the sound. That is, the ACR server 2 specifies content based on the sound of the content. For example, the ACR server 2 specifies a television program based on sound information indicating the sound of the television program. The sound information may be information obtained by recording a sound, or information indicating the characteristics of the sound. The method of specifying the configuration or content of the sound information is not limited to a specific configuration.

  The application server 3 provides services necessary for matching in cooperation with the matching application. The functions realized by the application server 3 will be described in detail later. The application server 3 may provide a predetermined service to the user in cooperation with a predetermined application in which the function of the matching application is incorporated.

  A DMP (Data Management Platform) server 4 matches the content viewed by the user with the user terminal 1 owned by the user based on signals from the ACR server 2 and the application server 3. Further, the DMP server 4 distributes the advertisement to the user terminal 1 based on the matching. The functions realized by the DMP server 4 will be described in detail later.

  The communication network 5 connects the user terminal 1, the ACR server 2, the application server 3, and the DMP server 4 so that they can communicate with each other. The communication network 5 is, for example, the Internet. The user terminal 1, the ACR server 2, the application server 3, and the DMP server 4 access the communication network 5 by wire or wireless.

  The content providing device 6 provides content including sound. For example, a user having the user terminal 1 can enjoy content including sound provided from the content providing device 6. The content providing device 6 may provide content composed of sound, or may provide content composed of sound and video. The content provided by the content providing device 6 may be content composed of other elements. The content provided by the content providing device 6 is not limited to a specific configuration.

  The content is, for example, a television program, a radio program, a program distributed on the Internet, or the like. For example, the content providing device 6 is a television, a radio, an internet terminal, or the like.

  The matching system 100 may further include an ad server that distributes advertisements to the user terminal 1 based on matching. In this case, the DMP server 4 may not distribute the advertisement to the user terminal 1.

  Also, any two or all of the ACR server 2, the application server 3, or the DMP server 4 may be realized as one server.

Next, a configuration example of the user terminal 1 will be described.
FIG. 2 is a block diagram illustrating a configuration example of the user terminal 1.
In the configuration example illustrated in FIG. 2, the user terminal 1 includes a CPU 11, a ROM 12, a RAM 13, an NVM 14, a communication unit 15, an operation unit 16, a display unit 17, a microphone 18, and the like as a basic configuration. These units are connected to each other via a data bus. Note that the user terminal 1 may include a configuration as necessary in addition to the configuration illustrated in FIG. 2 or may exclude a specific configuration.

  The CPU 11 has a function of controlling the operation of the entire user terminal 1. The CPU 11 may include an internal cache and various interfaces. The CPU 11 implements various processes by executing a program (code) stored in advance in the internal memory, the ROM 12 or the NVM 14. The CPU 11 is, for example, a processor.

  Note that some of the various functions realized by the CPU 11 executing the program may be realized by a hardware circuit. In this case, the CPU 11 controls functions executed by the hardware circuit.

  The ROM 12 is a non-volatile memory in which a control program and control data are stored in advance. The control program and control data stored in the ROM 12 are incorporated according to the specifications of the user terminal 1 in advance. The ROM 12 stores, for example, a program (for example, BIOS) for controlling the circuit board of the user terminal 1.

  The RAM 13 is a volatile memory. The RAM 13 temporarily stores data being processed by the CPU 11. The RAM 13 stores various application programs based on instructions from the CPU 11. The RAM 13 may store data necessary for executing the application program, an execution result of the application program, and the like.

  The NVM 14 is a nonvolatile memory capable of writing and rewriting data. The NVM 14 is configured by, for example, a hard disk, SSD, EEPROM (registered trademark), flash memory, or the like. The NVM 14 stores a control program, an application, and various data in accordance with the usage application of the user terminal 1.

  The NVM 14 includes a storage area 14a that stores a terminal ID. The terminal ID will be described later.

  The communication unit 15 is an interface for transmitting and receiving data to and from the ACR server 2, the application server 3, the DMP server 4, and the like through the communication network 5. The communication unit 15 is an interface that supports LAN connection, for example.

  Various operation instructions are input to the operation unit 16 by the operator of the user terminal 1. The operation unit 16 transmits operation instruction data input to the operator to the CPU 11. The operation unit 16 is, for example, a keyboard, a numeric keypad, and a touch panel.

  The display unit 17 is a display device that displays various information under the control of the CPU 11. The display unit 17 is, for example, a liquid crystal monitor. When the operation unit 16 is configured with a touch panel or the like, the display unit 17 may be formed integrally with the operation unit 16.

  The microphone 18 acquires sound outside the user terminal 1. The microphone 18 is activated based on a signal from the CPU 11. The microphone 18 converts the acquired external sound into an electrical signal and transmits it to the CPU 11.

Next, the terminal ID will be described.
The terminal ID is an ID for identifying the user terminal 1. The terminal ID is, for example, a number, a character string, a symbol, or a combination thereof. The terminal ID may be stored when the user terminal 1 is manufactured. The terminal ID may be an ID generated as appropriate.

For example, the terminal ID may be IDFA (Identification For Advisors) or Advertising ID. The terminal ID may be an ID generated by the matching application for each user terminal. Further, the terminal ID may be an ID issued by the application server 3. The terminal ID may be a user name, an email address, a predetermined login ID, or the like.
The configuration of the terminal ID is not limited to a specific configuration.

Next, a configuration example of the application server 3 will be described.
FIG. 3 is a block diagram illustrating a configuration example of the application server 3.

  In the configuration example illustrated in FIG. 3, the application server 3 includes a CPU 31, a ROM 32, a RAM 33, an NVM 34, a communication unit 35, an operation unit 36, a display unit 37, and the like as a basic configuration. These units are connected to each other via a data bus. Note that the application server 3 may include a configuration as necessary in addition to the configuration illustrated in FIG. 3 or may exclude a specific configuration.

The CPU 31 has a function of controlling the operation of the entire application server 3.
The ROM 32 is a non-volatile memory in which a control program and control data are stored in advance.
The RAM 33 is a volatile memory.

  The NVM 34 is a nonvolatile memory in which data can be written and rewritten. The NVM 34 includes a storage area 34a for storing the terminal ID registered in the group related to the content, a storage area 34b (storage unit) for storing the start date and time of the content, and the like.

The communication unit 35 is an interface for transmitting / receiving data to / from the user terminal 1 or the DMP server 4 through the communication network 5.
Various operation instructions are input to the operation unit 36 by the operator of the application server 3.
The display unit 37 displays various information under the control of the CPU 31.

Next, a configuration example of the DMP server 4 will be described.
FIG. 4 is a block diagram illustrating a configuration example of the DMP server 4.

  4, the DMP server 4 includes a CPU 41, a ROM 42, a RAM 43, an NVM 44, a communication unit 45, an operation unit 46, a display unit 47, and the like as basic configurations. These units are connected to each other via a data bus. Note that the DMP server 4 may include a configuration as necessary in addition to the configuration illustrated in FIG. 4 or may exclude a specific configuration.

The CPU 41 has a function of controlling the operation of the entire DMP server 4.
The ROM 42 is a nonvolatile memory in which a control program and control data are stored in advance.
The RAM 43 is a volatile memory.

  The NVM 44 is a nonvolatile memory in which data can be written and rewritten. The NVM 44 includes a storage area 44a for storing a terminal ID registered in a group related to content.

The communication unit 45 is an interface for transmitting / receiving data to / from the user terminal 1 or the application server 3 through the communication network 5.
Various operation instructions are input to the operation unit 46 by an operator of the DMP server 4.
The display unit 47 is a display device that displays various information under the control of the CPU 41.

Next, functions realized by the CPU 31 of the application server 3 will be described.
The CPU 31 of the application server 3 has a function of forming a group of user terminals 1 related to predetermined content. That is, the CPU 31 forms groups related to the contents, and registers the user terminal 1 in each group. For example, the CPU 31 stores the terminal ID of the user terminal 1 registered in the group related to the content in the storage area 34a.

  For example, the CPU 31 may form a group related to one content, or may form a group related to a plurality of contents. For example, the CPU 31 may form a group related to a predetermined television program, or may form a group related to at least some contents provided by a predetermined television station. Further, the CPU 31 may form a group in relation to the feature of the content. For example, the CPU 31 may form a group related to a person appearing in the content as a feature of the content, or the content content (for example, a target region or program content). The group configuration formed by the CPU 31 is not limited to a specific configuration.

  Further, the CPU 31 registers the terminal ID of the user terminal 1 in the group based on the registration application from the user terminal 1. For example, the CPU 31 receives a registration application for applying for registration in a predetermined group from the user terminal 1. The registration application includes the terminal ID of the user terminal 1. In accordance with the registration application, the CPU 31 stores the terminal ID included in the registration application in the storage area 34a as the terminal ID registered in the predetermined group. For example, the registration application may be an application such as favorite registration for receiving provision of information related to content.

  Further, the CPU 31 has a function of transmitting registration information indicating a terminal ID and a group in which the terminal ID is registered to the DMP server 4. The CPU 31 may transmit registration information to the DMP server 4 every time the terminal ID is registered in a group. Further, the CPU 31 may transmit registration information to the DMP server 4 every predetermined period.

  Further, the CPU 31 has a function of transmitting an acquisition start notification for starting acquisition of an external sound to a notification destination (for example, an address) of the user terminal 1 registered in the group (first transmission processing unit). In addition, the acquisition start notification indicates that content distribution starts.

  The CPU 31 stores in advance in the storage area 34b the date and time (start date and time) when the content providing device 6 starts providing the content. For example, the CPU 31 stores the start date and time in the storage area 34b based on the operator's operation.

  Based on the start date and time of the predetermined content, the CPU 31 transmits an acquisition start notification to the user terminal 1 registered in the group related to the predetermined content. That is, the CPU 31 transmits an acquisition start notification to the user terminal 1 indicated by the terminal ID of the group in the storage area 34a. When the content is related to a plurality of groups, the application server transmits an acquisition start notification to the user terminal 1 indicated by the terminal ID of each group. For example, the CPU 31 transmits an acquisition start notification by push distribution.

  Note that the CPU 31 may transmit an acquisition start notification in accordance with the content start date and time, or may transmit an acquisition start notification before the content start date and time. For example, the CPU 31 may transmit the acquisition start notification at a date and time set between a few minutes before the content start date and a few seconds before.

Next, functions realized by the CPU 11 of the user terminal 1 will be described.
The CPU 11 of the user terminal 1 has a function of transmitting a registration application for registration in a group related to content to the application server 3. For example, the CPU 11 receives an operation of registering in a specific group from the user through the operation unit 16. For example, the CPU 11 detects a touch on an icon displayed on the display unit 17 and receives an operation.

  CPU11 produces | generates the registration application containing terminal ID and the information which specifies a group based on operation from a user. The CPU 11 transmits the generated application server 3 through the communication unit 15.

  Further, the CPU 11 has a function of receiving an acquisition start notification for starting acquisition of an external sound from the application server 3 (second reception processing unit). For example, the CPU 11 receives an acquisition start notification as a push notification from the application server 3 through the communication unit 15.

  In addition, the CPU 11 has a function of providing operation guidance that prompts the user to start acquisition of an external sound in accordance with the acquisition start notification (guidance presenting unit). For example, the CPU 11 displays a message or the like that prompts to start the matching application on the display unit 17. The matching app acquires an external sound as will be described later.

  In addition, when receiving the acquisition start notification, the CPU 11 may display a start guide indicating that the distribution of content starts on the display unit 17 or the like. The CPU 11 provides start guidance indicating that the content is started according to the acquisition start notification. For example, the CPU 11 displays a message indicating that the content is started on the display unit 17. The operation guidance and the start guidance may be the same guidance.

  Further, the CPU 11 has a function of starting acquisition of an external sound in accordance with a start operation for starting acquisition of an external sound (sound acquisition unit). For example, the CPU 11 detects a touch on the operation guidance and activates the matching application. CPU11 starts the microphone 18 according to a matching application. CPU11 acquires the sound outside the user terminal 1 using the microphone 18 according to a matching application.

  Further, the CPU 11 has a function of transmitting a determination application including sound information indicating sound and a terminal ID to the ACR server 2 (second transmission processing unit). The determination application causes the ACR server 2 to determine the content corresponding to the sound indicated by the sound information.

  For example, the CPU 11 generates sound information from an external sound acquired through the microphone 18. For example, the CPU 11 extracts external sound features and generates sound information using the extracted features. CPU11 produces | generates the determination application containing the produced | generated sound information and terminal ID which shows self. The CPU 11 transmits the generated determination application to the ACR server 2 through the communication unit 15.

  Note that the CPU 11 may transmit a determination application to the ACR server 2 via the application server 3. For example, the CPU 11 transmits a determination application to the application server 3. The application server 3 transmits the received determination application to the ACR server 2.

  Further, the CPU 11 may transmit the sound information and the terminal ID to the application server 3. The application server 3 may generate a determination application from the sound information and the terminal ID and transmit the determination application to the ACR server 2.

  Further, the CPU 11 has a function of presenting an advertisement from the DMP server 4. For example, the CPU 11 receives an advertisement from the DMP server 4. The CPU 11 displays the received advertisement on the display unit 17 or the like. For example, the CPU 11 may display an advertisement according to the matching application. For example, the CPU 11 may display an advertisement on the screen of the matching application. Further, the CPU 11 may display an advertisement on another application such as a browser.

  Note that the CPU 11 may receive an advertisement via the application server 3. For example, the DMP server 4 transmits an advertisement to the application server 3. The application server 3 transmits the received advertisement to the user terminal 1.

Next, functions realized by the ACR server 2 will be described.
The ACR server 2 realizes a function for specifying content corresponding to the sound indicated by the sound information included in the determination application based on the determination application. For example, the ACR server 2 receives a determination application from the user terminal 1 (or the application server 3) (first reception processing unit). The ACR server 2 specifies content based on the sound information included in the determination application (content specifying unit). The ACR server 2 transmits a determination result including content information indicating the specified content and a terminal ID included in the determination application to the DMP server 4.

Next, functions realized by the CPU 41 of the DMP server 4 will be described.
Based on the registration information received from the application server 3, the CPU 41 of the DMP server 4 stores the terminal ID registered in the group related to the content in the storage area 44a for each group. For example, the DMP server 4 stores the terminal ID indicated by the registration information in the storage area 44a as the terminal ID registered in the group indicated by the registration information.

  Further, the CPU 41 has a function of matching the content and the terminal ID based on the determination result from the ACR server 2 (matching unit). The determination result includes content information indicating the content and the terminal ID of the user terminal possessed by the user who has viewed the content. That is, the CPU 41 identifies the user terminal 1 that has viewed the content related to the group from the user terminals 1 registered in the group. For example, the CPU 41 receives the determination result from the ACR server 2. CPU41 searches terminal ID of a determination result from the group relevant to the content which the content information of a determination result shows. The CPU 41 matches the terminal ID found from the group with the content. For example, the CPU 41 stores the terminal ID discovered from the group in the storage area 44a as the terminal ID of the user terminal 1 possessed by the user who viewed the content.

  Further, the CPU 41 has a function of identifying the user terminal 1 registered in the group related to the content and not matching the content. That is, the CPU 41 identifies the user terminal 1 that belongs to the group related to the content but did not view the content. For example, the CPU 41 identifies the user terminal 1 that could not be matched with the content by the time content distribution ends as the user terminal 1 that did not view the content. For example, the CPU 41 stores the terminal ID of the user terminal 1 that could not be matched with the content in the storage area 44a as the terminal ID of the user terminal 1 that did not view the content.

  Further, the CPU 41 has a function of distributing advertisements to the user terminal 1 indicated by the terminal ID registered in the group. For example, the CPU 41 delivers an advertisement related to the content corresponding to the group to the user terminal 1.

  For example, the CPU 41 distributes the first advertisement to the user terminal 1 matched with the content (first advertisement distribution unit). For example, the CPU 41 distributes an advertisement related to viewing the content as the first advertisement. For example, the CPU 41 may distribute a privilege for viewing the content as an advertisement to the user terminal 1. Further, the CPU 41 may distribute an advertisement related to a product or service that appears in the content.

  For example, the CPU 41 distributes a second advertisement different from the first advertisement to the user terminal 1 registered in the group and not matched with the content (second advertisement distribution unit). For example, the CPU 41 delivers an advertisement related to not viewing the content as the second advertisement. For example, the CPU 41 may distribute a content redistribution guide to the user terminal 1 as an advertisement. Further, the CPU 41 may distribute a synopsis of content to the user terminal 1.

The advertisement that the CPU 41 distributes to the user terminal 1 is not limited to a specific configuration.
Further, the DMP server 4 may distribute the advertisement while the content is distributed. Further, the DMP server 4 may distribute the advertisement at the same time as the viewing of the content is finished. Further, the DMP server 4 may distribute the advertisement after a predetermined period from the end of viewing the content.

Next, an operation example of the matching system 100 will be described.
FIG. 5 is a sequence diagram for explaining an operation example of the matching system 100. In the example illustrated in FIG. 5, it is assumed that the user views content using the content providing device 6 according to the start guidance. Further, it is assumed that the user inputs an operation for starting acquisition of an external sound to the user terminal 1 in accordance with the operation guidance.

First, the user terminal 1 receives a registration operation for registering the user terminal 1 in a predetermined group from the user (S11). When receiving the registration operation, the user terminal 1 transmits a registration application to the application server 3 according to the registration operation (S12).
The application server 3 accepts a registration application. When receiving the registration application, the application server 3 transmits registration information to the DMP server 4 (S13). The DMP server 4 receives the registration information. When receiving the registration information, the DMP server 4 stores the terminal ID included in the registration information in the storage area 44a as the terminal ID registered in the group in accordance with the registration information (S14).

  When the registration information is transmitted to the DMP server 4, the application server 3 stands by based on the start date and time of the content corresponding to the predetermined group. Based on the start date and time, the application server 3 determines that the content start notification timing has come (S15).

  If it is determined that the content start notification timing has come, the application server 3 transmits an acquisition start notification for starting acquisition of external sound to the user terminal 1 (S16). For example, the content start notification timing may be the content start date and time, or may be before the content start date and time (date and time set between a few minutes to a few seconds before), or the content It may be a predetermined time after the start date and time (date and time set between a few seconds and a few minutes later).

  The user terminal 1 receives an acquisition start notification from the application server 3. When receiving the acquisition start notification, the user terminal 1 displays start guidance and operation guidance according to the acquisition start notification (S17). Here, the user views the content using the content providing device 6. In addition, the user inputs an operation for causing the user terminal 1 to start acquiring external sound.

  When receiving an input of an operation that causes the user terminal 1 to start acquiring external sound, the user terminal 1 acquires external sound using the microphone 18 (S18). When an external sound is acquired for a predetermined period, the CPU 11 generates sound information. When the sound information is generated, the CPU 11 transmits a determination application including the sound information and the terminal ID to the ACR server 2 (S19).

  The ACR server 2 receives the determination application. When the determination application is received, the ACR server 2 specifies the content corresponding to the sound indicated by the sound information based on the sound information included in the determination application (S20). When the content is specified, the ACR server 2 transmits a determination result including the content information for specifying the content and the terminal ID included in the determination application to the DMP server 4 (S21).

  Based on the determination result, the DMP server 4 matches the content indicated by the content information of the determination result with the user terminal 1 indicated by the terminal ID of the determination result (S22). When the content and the user terminal 1 are matched, the DMP server 4 distributes an advertisement related to viewing the content to the user terminal 1 matched with the content (S23).

The user terminal 1 receives the advertisement. When receiving the advertisement, the user terminal 1 presents the advertisement (S24).
When the user terminal 1 presents the advertisement, the matching system 100 ends the operation.

Next, another operation example of the matching system 100 will be described.
FIG. 6 is a sequence diagram for explaining another operation example of the matching system 100. Here, it is assumed that the user does not input an operation for starting acquisition of an external sound to the user terminal 1 even when receiving the start guidance.

  Since S11 to S17 are as described above, description thereof is omitted.

  The user terminal 1 displays start guidance and operation guidance (S17). Here, the user does not input an operation for starting acquisition of external sound to the user terminal 1.

  If the DMP server 4 does not receive the determination result for a predetermined period, the DMP server 4 identifies the user terminal 1 registered in the group related to the content and not matching the content (S25). Here, the DMP server 4 identifies the terminal ID of the user terminal 1 as a terminal ID that does not match content with the terminal ID.

  When the user terminal 1 that does not match the content is specified, the DMP server 4 transmits an advertisement related to not viewing the content to the user terminal 1 (S26).

The user terminal 1 receives the advertisement. When receiving the advertisement, the user terminal 1 presents the received advertisement (S27).
When the user terminal 1 presents the advertisement, the matching system 100 ends the operation.

Next, an operation example of the user terminal 1 will be described.
FIG. 7 is a flowchart for explaining an operation example of the user terminal 1.
The flowchart shown in FIG. 7 describes the operation after S15.
First, the CPU 11 of the user terminal 1 determines whether an acquisition start notification has been received from the application server 3 through the communication unit 15 (S31). If it is determined that the acquisition start notification has not been received (S31, NO), the CPU 11 returns to S31.

  If it is determined that the acquisition start notification is received (S31, YES), the CPU 11 displays the start guidance and the operation guide on the display unit 17 in accordance with the received acquisition start notification (S32).

  When the start guide and the operation guide are displayed on the display unit 17, the CPU 11 determines whether an activation operation for starting the matching application (that is, an operation for starting acquisition of an external sound) is received through the operation unit 16 (S33).

  If it determines with having received starting operation (S33, YES), CPU11 will start a matching application (S34). When the matching application is activated, the CPU 11 activates the microphone 18 according to the matching application (S35). When the microphone 18 is activated, the CPU 11 acquires an external sound according to the matching application (S36). When the external sound is acquired, the CPU 11 transmits a determination application including the sound information indicating the external sound and the terminal ID to the ACR server 2 through the communication unit 15 (S37).

  When the determination application is transmitted, the CPU 11 determines whether an advertisement is received from the DMP server 4 through the communication unit 15 (S38). If it determines with not having received the advertisement (S38, NO), CPU11 will return to S38.

  When determining that the advertisement has been received (S38, YES), the CPU 11 presents the received advertisement (S39).

  If it determines with not accepting starting operation (S33, NO) (for example, if it determines with not accepting starting operation within a predetermined period), CPU11 will progress to S38.

  When the received advertisement is presented, the CPU 11 ends the operation.

Next, an operation example of the application server 3 will be described.
FIG. 8 is a flowchart for explaining an operation example of the application server 3.
First, the CPU 31 of the application server 3 determines whether a registration application to the group is received from the user terminal 1 through the communication unit 35 (S41). If it determines with not having received the registration application (S41, NO), CPU31 will return to S41.

  If it determines with having received the registration application (S41, YES), CPU31 will register the user terminal 1 to a group according to a registration application (S42).

  When the user terminal 1 is registered in the group, the CPU 31 determines whether or not it is the start notification timing of the content related to the group (S43). If it is determined that the content start notification timing has not come (S43, NO), the CPU 31 returns to S43.

When it is determined that the content start notification timing has come (S43, YES), the CPU 31 transmits an acquisition start notification for starting acquisition of an external sound to the user terminal 1 through the communication unit 35 (S44).
When the acquisition start notification is transmitted to the user terminal 1, the CPU 31 ends the operation.

Next, an operation example of the DMP server 4 will be described.
FIG. 9 is a flowchart for explaining an operation example of the DMP server 4.
First, the CPU 41 of the DMP server 4 determines whether the distribution of content has been completed (S51). If it is determined that the content distribution has not ended (S51, NO), the CPU 41 determines whether a determination result is received from the ACR server 2 through the communication unit 45 (S52).

  When determining that the determination result is received (S52, YES), the CPU 41 determines whether the terminal ID included in the determination result is registered in the group related to the content indicated by the content information included in the determination result (S53).

  If it is determined that the terminal ID is registered (S53, YES), the CPU 41 matches the content corresponding to the group with the user terminal 1 indicated by the terminal ID (S54).

  When it is determined that the determination result is not received (S52, NO), when it is determined that the terminal ID is not registered (S53, NO), or when the content and the user terminal 1 are matched (S54), The CPU 41 returns to S51.

  If it is determined that the content distribution has ended (S51, YES), the CPU 41 identifies the user terminal 1 registered in the group related to the content and not matched with the content (S55).

  When the user terminal 1 that has not been matched with the content is specified, the CPU 41 distributes an advertisement related to viewing the content to the user terminal 1 that has been matched with the content through the communication unit 15 (S56). When the advertisement related to viewing the content is distributed, the CPU 41 distributes the advertisement related to not viewing the content to the user terminal 1 that did not match the content (S57).

  When the advertisement regarding not viewing the content is distributed, the CPU 41 ends the operation.

  Note that the CPU 41 may distribute an advertisement related to viewing the content to the user terminal 1 that matches the content while the content is being distributed. Further, the CPU 41 may distribute an advertisement regarding viewing of the content to the user terminal 1 matched with the content a plurality of times. Moreover, you may deliver the advertisement regarding not having watched the content in multiple times to the user terminal 1 which the terminal ID which did not match with content shows.

  The matching system configured as described above can prompt the user of the user terminal registered in a group related to predetermined content to start acquiring external sound at the timing when the content starts. For this reason, the matching system can acquire sound around the user terminal at the timing when the content starts and determine whether the user is viewing the content.

  As a result, the matching system can specify the user terminal possessed by the user who viewed the content from the user terminals registered in the group related to the content. Therefore, the matching system can effectively match the content viewed by the user with the user terminal possessed by the user. Therefore, the matching system can distribute the retargeting advertisement to the user terminal possessed by the user who has viewed the content.

  Moreover, the matching system can specify the user terminal possessed by the user who has not viewed the content from the user terminals registered in the group. Therefore, the matching system can distribute an appropriate advertisement to a user terminal possessed by a user who has not viewed the content.

  In addition, this invention is not limited to the said embodiment, In the implementation stage, it can change variously in the range which does not deviate from the summary. In addition, the embodiments may be appropriately combined as much as possible, and in that case, the combined effect can be obtained. Further, the above embodiments include inventions at various stages, and various inventions can be extracted by appropriately combining a plurality of disclosed constituent elements. For example, even if some constituent requirements are deleted from all the constituent requirements shown in the embodiment, the problem described in the column of the problem to be solved by the invention can be solved, and the effect described in the column of the effect of the invention Can be obtained as an invention.

  DESCRIPTION OF SYMBOLS 1 ... User terminal, 2 ... ACR server, 3 ... Application server, 4 ... DMP server, 5 ... Communication network, 6 ... Content provision apparatus, 11 ... CPU, 14 ... NVM, 14a ... Storage area, 15 ... Communication part, 17 ... Display section, 18 ... Microphone, 31 ... CPU, 34 ... NVM, 34a ... Storage area, 34b ... Storage area, 35 ... Communication section, 41 ... CPU, 44 ... NVM, 44a ... Storage area, 45 ... Communication section, 100 ... matching system.

Claims (9)

A matching system that matches devices and content,
A storage unit for storing the start date and time of content including sound;
A first transmission processing unit that transmits a notification for starting acquisition of sound outside the terminal to the terminal at a timing based on the start date and time;
A first reception processing unit for receiving sound information indicating an external sound from the terminal;
A content specifying unit for specifying content based on the sound information;
A matching unit that matches the identified content with the terminal;
A matching system with The first transmission processing unit transmits the notification to a terminal registered in a group related to the content.
The matching system according to claim 1. A first advertisement distribution unit that distributes a first advertisement to a terminal matched with the content;
The matching system according to claim 1 or 2. The first advertisement is an advertisement related to viewing the content.
The matching system according to claim 3. A second advertisement distribution unit that distributes a second advertisement to terminals registered in the group and not matched with the content;
The matching system according to claim 2. The second advertisement is an advertisement related to not viewing the content.
The matching system according to claim 5. Comprising the terminal,
The terminal
A microphone that captures external sound,
A second reception processing unit for receiving the notification;
In accordance with the notification, a guidance presentation unit that presents an operation guidance for starting acquisition of external sound;
An operation unit for receiving an input of a start operation for starting acquisition of an external sound;
A sound acquisition unit for acquiring external sound through the microphone according to the start operation;
A second transmission processing unit for transmitting sound information indicating the external sound;
Comprising
The matching system according to any one of claims 1 to 5. The first transmission processing unit transmits the notification by a push notification.
The matching system according to any one of claims 1 to 6. The content is a television program;
The matching system according to any one of claims 1 to 7.