JP2017027147A - Information processing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide content in consideration of a time (gap time) a user who is waiting waits in rendezvous.SOLUTION: A content distribution device 30 according to one aspect of the present invention obtains stay information indicating places where communication terminals 20 of users who have a rendezvous with each other stay, finds out that a communication terminal 20A is away from a predetermined first place on the basis of the stay information, and the communication terminal 20A is provided with an advertisement on the basis of a period a communication terminal 20B is estimated to stay at a predetermined second place.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an information processing apparatus that provides content.

  2. Description of the Related Art Conventionally, there is a system that provides content (for example, advertisement) in consideration of waiting (see Patent Document 1 below). Specifically, the first mobile terminal device transmits the information of all the waiting members, the meeting place, and the waiting time to the server device, and the server device responds to the waiting time and the number of people to be waited for accordingly. Transmitting target advertisement information to the first mobile terminal device. Thereby, the advertisement suitable for the user can be distributed.

JP 2013-61708 A

  However, the apparatus described in the above-mentioned Patent Document 1 merely provides advertisement information regarding after waiting, assuming that all the members are ready at the waiting time. Therefore, for example, when waiting after going to different places (for example, toilets, etc.), one of them may be kept waiting because the time spent at each place is different. The device described in Patent Literature 1 does not provide an advertisement in consideration of the time that the user on the side to be waited for in this way.

  The present invention has been made in view of the above problems, and an object of the present invention is to provide an information processing apparatus that provides content in consideration of the time (gap time) that a user on the waiting side waits for waiting.

  An information processing apparatus according to an aspect of the present invention is acquired by an acquisition unit that acquires, from each terminal, stay information indicating a place where each of the associated first terminal and second terminal stays. Detecting means for detecting that the first terminal has moved away from the predetermined first location before the second terminal based on the stay information, and the second terminal having the predetermined second terminal. Content that is based on the estimation period for estimating the period of stay in the location and the remaining period in which the second terminal stays after being detected by the detection unit based on the period estimated by the estimation unit Providing means for providing to the first terminal.

  In the information processing apparatus according to one aspect of the present invention, stay information indicating a place where each of the associated first terminal and second terminal stays is acquired, and based on the stay information, the first terminal It is detected that the second terminal has moved away from the predetermined first location before the second terminal, and the second terminal is predetermined for the remaining period in which the second terminal stays after being detected by the detecting means. The content is calculated based on the period estimated to stay in the second place, and the content based on the remaining period is provided to the first terminal. As described above, according to the information processing apparatus, it is possible to provide an information processing apparatus that provides content in consideration of the time (gap time) that the user on the waiting side waits for waiting.

  In the information processing apparatus, if the staying information indicating that the staying in the first place is not acquired from the first terminal by the acquiring unit for a certain period of time, the detecting unit You may detect having left | separated from the place.

  According to the information processing apparatus, the detection unit can detect, with a simple configuration, that the first terminal staying at the first location has left the first location.

  In the information processing apparatus, the acquisition unit obtains the stay information acquired by the first terminal and the second terminal using the short-range wireless communication from the positioning apparatuses installed in the first place and the second place. You may acquire from a 1st terminal and a 2nd terminal.

  According to the information processing apparatus, since the first terminal and the second terminal acquire stay information from the positioning device, the first terminal and the second terminal do not have positioning means. The information processing apparatus can specify the location where the terminal and the second terminal are located.

  The information processing apparatus further includes a stay history storage unit that stores, for each place, a period during which the second terminal has stayed in the past, and the estimation unit stores the second terminal in the past stored by the stay history storage unit. You may estimate the period when a 2nd terminal stays in a 2nd place based on the period which stayed. In this case, since the stay period is estimated based on the past stay history, the period during which the second terminal stays can be estimated according to the user's tendency.

  In the information processing apparatus, the estimation unit is configured such that the second terminal is connected to the second location based on the stay time at the place where the user stayed before the second location in the past specified from the information stored in the stay history storage unit. You may estimate how long you want to stay in. In this case, since the stay period is estimated in consideration of the correlation between the second place and the place where the second place stayed, the period during which the second terminal stays is in accordance with the user's tendency. Can be estimated.

  In the information processing apparatus, the estimation unit estimates a period during which the second terminal stays at the second location using the congestion degree of the second location determined by the number of communication terminals located at the second location. May be. In this case, since the stay period is estimated based on the degree of congestion of the second place, it is possible to estimate the period of staying in the second place according to the situation of the second place.

  In the information processing apparatus, the estimating means uses the congestion degree of the second place determined by the information indicating the positional relationship with the positioning device included in the stay information acquired from the second terminal by the acquiring means. The period during which the two terminals stay in the second place may be determined. In this case, since the stay period is estimated based on the positional relationship with the positioning device, the period of staying at the second place can be estimated according to the situation.

  According to one aspect of the present invention, it is possible to provide content that takes into account the time (gap time) that a user on the waiting side waits in waiting.

It is a figure which shows the whole structure of the system containing the content delivery apparatus which concerns on this embodiment. It is a block diagram which shows the function structure of each apparatus in the system shown in FIG. It is a block diagram which shows the hardware constitutions of a content delivery apparatus. It is a figure which shows the example of data of a positioning result information table. It is a figure which shows the example of data of a companion information table. It is a figure which shows the example of data of a positioning apparatus information table. It is a figure which shows the example of data of a stay history information table. It is a figure which shows the example of data of an advertisement information table. It is a figure which shows the example of data of an advertisement object table. It is a figure which shows the example of data of a browsing table. It is a flowchart which shows the operation | movement which transmits stay information. It is a flowchart which determines an advertisement delivery destination based on stay information. It is a flowchart which shows the operation | movement which distributes an advertisement. It is a flowchart which shows the operation | movement which transmits a browsing result.

  Embodiments according to the present invention will be described below with reference to the drawings. Where possible, the same reference numerals are given to parts having similar functions, and duplicate descriptions are omitted.

  FIG. 1 is a diagram showing an overall configuration of a system including a content distribution apparatus 30 (information processing apparatus) according to the present embodiment. FIG. 2 is a block diagram showing a functional configuration of each device in the system shown in FIG. In this embodiment, as an example, after a plurality of users having the communication terminal 20 enter separate toilets (facility), when any one of the users (user A in the example of FIG. 1) comes out first, A system for delivering content (advertisement) to the communication terminal 20 of the user will be described. The above system is based on the positioning device 10 (positioning device) provided in each individual room of the toilet, the communication terminal 20 carried by the user who uses the toilet, and information transmitted from the communication terminal 20. And a content distribution device 30 that detects that the user has left the toilet and notifies the communication terminal 20 of the user away from the private room of the user of content based on the stay period of the other user. In the present embodiment, the content distribution apparatus 30 detects that the user A enters the Area 1 indicating the area of the toilet a and the user B enters the Area 2 indicating the area of the toilet b. Thereafter, the content distribution device 30 detects that the user A has left the place outside the toilet a (external Area) first, and the user A's communication terminal 20A (first terminal) is transferred to the user B's communication terminal. An advertisement based on the period during which 20B (second terminal) stays is transmitted.

  The positioning device 10 is a short-range wireless device provided in each private room of a toilet (for example, in the vicinity of a toilet such as a side surface of a toilet provided in each private room). The positioning device 10 is, for example, an access point that performs wireless communication based on BlueTooth Low Energy (BLE: registered trademark), Wi-Fi, or the like. The positioning device 10 continuously transmits a radio wave including an individual identification number (BSSID (Basic Service Set Identifier)) for identifying the positioning device 10.

  The communication terminal 20 is, for example, a mobile phone, a smartphone, a tablet, a PDA (Personal Digital Assistant) or the like. The communication terminal 20 includes a user ID transmission / reception unit 21, a companion determination unit 22, a positioning device communication unit 23, a stay information transmission unit 24, and an advertisement presentation control unit 25 as functional elements. These functional elements are realized as functions of an application installed in the communication terminal 20.

  The user ID transmission / reception unit 21 is a part that transmits and receives the user ID of the communication terminal 20 other than its own device by short-range wireless communication. Here, the user ID is information that can identify the user of the communication terminal 20, for example, IMEI (International Mobile Equipment Identity) that is terminal identification information, and the subscriber of the communication terminal 20 stored in the communication terminal 20. The identification information includes IMSI (International Mobile Subscriber Identity), telephone number, and the like. The user ID transmission / reception unit 21 transmits the user ID stored in its own device at regular intervals. Further, the user ID transmission / reception unit 21 receives the user ID of another communication terminal 20. When receiving the user ID of the other communication terminal 20, the user ID transmission / reception unit 21 notifies the accompanying person determination unit 22 of the user ID.

  The accompanying person determination unit 22 is a part that determines whether or not the user ID received by the user ID transmitting / receiving unit 21 corresponds to the accompanying person. The accompanying person determination unit 22 stores in advance a user ID that is a candidate for the accompanying person (if the user ID is a telephone number, a telephone book is applicable). When the user ID is received from the user ID transmission / reception unit 21, the companion determination unit 22 determines that the user is a companion if the user ID corresponds to one or more user IDs that are stored in advance. To do. If the accompanying person determination unit 22 determines that the person is an accompanying person, the accompanying apparatus determination unit 22 notifies the positioning device communication unit 23 of the determination.

  The positioning device communication unit 23 is a part that receives a BSSID from the positioning device 10 provided in each private room by short-range wireless communication. When the positioning device communication unit 23 receives a notification from the accompanying determination unit 22 that the user ID corresponding to the accompanying user has been received, the positioning device communication unit 23 sets the BSSID to a receivable state. As a result, the positioning device communication unit 23 receives BSSIDs from the surrounding positioning devices 10. The positioning device communication unit 23 sends the BSSID received from the positioning device 10 to the stay information transmission unit 24. As described above, when the positioning device communication unit 23 receives the BSSID, the communication terminal 20 is located near the positioning device 10 that has transmitted the BSSID. That is, the BSSID is information (stay information) indicating the place where the communication terminal 20 is staying.

  The stay information transmission unit 24 is a part that transmits the stay information to the content distribution device 30. Here, the stay information is information including the BSSID received by the positioning device communication unit 23. Specifically, the BSSID, the user ID, the time when the positioning device communication unit 23 received the BSSID (reception time), The reception strength and accompanying user ID (accompanying ID) are included. The stay information transmitting unit 24 transmits stay information including the BSSID to the content distribution device 30 every time the BSSID is received by the positioning device communication unit 23. As described above, the stay information transmitting unit 24 continuously transmits the stay information to the content distribution device 30 as long as the communication terminal 20 is located near the positioning device 10. Moreover, since the stay information transmission part 24 has transmitted user ID and accompanying user ID to the content delivery apparatus 30, the communication terminal 20 corresponding to the said user ID, and communication corresponding to accompanying user ID The terminal 20 is associated.

  The advertisement presentation control unit 25 is a part that receives, from the content distribution device 30, a list of advertisements that are candidates for output from the content distribution device 30 when leaving the toilet prior to the accompanying person. The advertisement presentation control unit 25 receives an advertisement list from the content distribution device 30 and displays the list. In this way, the advertisement presentation control unit 25 inquires of the user of the communication terminal 20 whether or not to display the advertisement. When an advertisement display request is made by an operation by the user, the advertisement is acquired from the content distribution device 30 and displayed (the advertisement presentation control unit 25 has received the advertisement in advance together with the advertisement list). Also good). Further, when a request for not displaying an advertisement is made (that is, when an advertisement display request is not made), the advertisement presentation control unit 25 does not display an advertisement. The advertisement presentation control unit 25 notifies the content distribution device 30 whether or not the above advertisement display request has been made.

  The content distribution device 30 receives the stay information from the communication terminal 20, estimates the stay time of each communication terminal 20 based on the stay information, and communicates with the other communication terminal 20 that previously changed the stay location. It is a device that provides content (advertisement) based on the stay time based on the terminal 20.

  The content distribution device 30 includes a receiving unit 31 (acquisition unit), a stay information DB 32 (stay history storage unit), a detection unit 33 (detection unit), a stay time estimation unit 34 (estimation unit), and a stay recording unit 35. A content DB 36, a user attribute DB 37, a content determination unit 38 (providing means), and a distribution unit 39 (providing means).

  FIG. 3 is a block diagram illustrating an example of a hardware configuration of the content distribution device 30. As shown in FIG. 3, the content distribution apparatus 30 includes one or more CPUs (Central Processing Units) 101, a RAM (Random Access Memory) 102 and a ROM (Read Only Memory) 103 that are main storage devices, and a communication terminal 20. The computer system includes a communication module 104 for performing data communication and hardware such as an auxiliary storage device 105 such as a hard disk. The content distribution device 30 may be physically configured as a single server device, or may be configured as a plurality of server devices that operate in cooperation with each other. Each function of the content distribution device 30 is, for example, by reading predetermined computer software on hardware such as the RAM 102 to operate the communication module 104 under the control of the CPU 101, and data in the RAM 102 and the auxiliary storage device 105. This is realized by reading and writing.

  The receiving unit 31 receives stay information including a user ID for identifying a user of the communication terminal 20 from the communication terminal 20 that has received the BSSID from the positioning device 10 provided in each private room of one or more toilets. In the present embodiment, as described above, the receiving unit 31 receives stay information including the BSSID, the reception intensity, the user ID, and the accompanying person ID from the communication terminal 20 that has received the radio wave from the positioning device 10.

  When receiving the stay information, the receiving unit 31 sends the stay information to the stay recording unit 35. In addition, the reception unit 31 sends the received stay information to the detection unit 33 and the stay time estimation unit 34.

  The stay information DB 32 is a database that stores information indicating the stay status of each communication terminal 20. The stay information DB 32 stores a positioning result information table, a companion information table, a stay history information table, and a positioning device information table.

  Here, an example of the positioning result information table is shown in FIG. The positioning result information table includes reception time, user ID, BSSID, and reception intensity. In the example of FIG. 4, a user with a user ID “1” is placed in a place where the BSSID is “00: 22: cf: ea: 15: 52” “July 26, 2014 10:00:01. It indicates that the user stayed between 123 seconds and July 26, 2014, 10: 20: 01.127 seconds. It also shows that the reception sensitivity fluctuates between “−45 and −56” during this period. The content distribution apparatus 30 can specify the place / stay period where each user stayed by referring to the positioning result information table.

  Subsequently, an example of the accompanying person information table is shown in FIG. As shown in FIG. 5, the accompanying person information table includes a reception time, a user ID, a BSSID, an accompanying person ID, and an accompanying person's BSSID. The reception time is the time when the communication terminal 20 receives the BSSID from the positioning device 10. The user ID is information for identifying the user. BSSID is the ID of the positioning device 10. The accompanying person ID is identification information of the accompanying person. Another BSSID is the accompanying person's BSSID. By referring to this companion information table, the content distribution apparatus 30 can specify the companion and the place where the companion was staying when each user was staying.

  Subsequently, an example of the positioning device information table is shown in FIG. The positioning device information table includes BSSID, toilet ID, private room ID, and position information. BSSID is identification information of the positioning device 10. The toilet ID is an identifier of the toilet where the positioning device is installed. The private room ID is an identifier of the private room in which the positioning device is installed. The position information is information indicating the position where the positioning device 10 is installed. This position information includes latitude, longitude, and altitude. The content distribution apparatus 30 can specify the toilet and the private room corresponding to the BSSID by referring to the positioning device information table.

  Next, an example of the stay history information table is shown in FIG. The stay history information table has a room entry time, a user ID, a companion ID, a toilet ID, a private room ID, and a stay time. The entry time is the time when the user is considered to have entered the private room of the toilet. The user ID is an identifier for identifying the user. The accompanying person ID is an ID indicating the accompanying person. The toilet ID is an identifier of the toilet where the positioning device is installed. The private room ID is an identifier of the private room in which the positioning device is installed. The stay time is the time when the user actually stayed in the private room. The content distribution device 30 can specify the period during which the user stayed in the private room in the past by referring to the stay history information table.

  Information included in each of the positioning result information table, the accompanying information table, and the stay history information table stored in the stay information DB 32 is recorded by the stay recording unit 35 described later.

  The detection unit 33 is a part that detects that the user indicating the user ID of the stay information received from the reception unit 31 and the user's companion are away from a place where the user stayed (such as a private room of a toilet). The detection unit 33 acquires the stay information from the reception unit 31, and holds the user ID included in the stay information and a companion ID of the user ID. When the staying information of the user ID or the accompanying person ID cannot be received for a certain period (a period stored in advance), the detecting unit 33 detects that the user having the user ID or the accompanying person ID has left the place where the staying person has stayed. When detecting that the user with the user ID or the user with the accompanying ID has left the place before the other user, the detection unit 33 notifies the content determination unit 38 of the detection result. Here, the detection unit 33 uses the user ID of the user (the user of the communication terminal 20 </ b> A) that has left earlier and the timer built in the content distribution device 30 to allow the user to enter the private room (first place) of the toilet a. The time when it was separated (the time when the detection unit 33 detected), and the time when the user (user of the communication terminal 20B) who was still staying in the private room (second place) of the toilet b began to stay in the private room of the toilet b Is notified to the content determination unit 38 as a detection result. The detection unit 33 also detects that the user staying in the private room of the toilet b has left the private room of the toilet b. Further, the detection unit 33 notifies the stay recording unit 35 of the user ID away from the private room of the toilet and the time when the user starts to stay in the toilet.

  The stay time estimation unit 34 is a part that estimates the stay time of the user ID and accompanying person ID included in the stay information received by the reception unit 31. When the stay time estimation unit 34 receives the stay information from the reception unit 31, the stay time estimation unit 34 specifies the staying toilet ID and the private room ID using the BSSID included in the stay information as a search key. Then, the stay time estimation unit 34 refers to the stay history information table and extracts the stay time using the user ID, toilet ID, and private room ID as search keys. Similarly, the staying time estimation unit 34 specifies the restroom ID and the private room ID that are staying from the BSSID of the private room where the accompanying person stays, refers to the stay history information table, the user ID, The staying time is extracted using the toilet ID and private room ID as search keys. The stay time estimation unit 34 sends each stay time to the content determination unit 38. If the stay time cannot be extracted as a result of searching the stay history information table, the stay time estimation unit 34 sends a predetermined stay period to the content determination unit 38.

  The stay recording unit 35 is a part that records information based on the stay information in a table stored in the stay information DB 32. When the stay recording unit 35 receives the stay information from the receiving unit 31, the stay recording unit 35 records the reception time, the user ID, the BSSID, and the reception intensity included in the stay information in the positioning result information table included in the stay information DB 32.

  When the stay recording unit 35 receives the stay information from the receiving unit 31, the stay recording unit 35 records it in the positioning result information table and holds the reception time, user ID, BSSID, and accompanying person ID included in the stay information. When the stay information having the accompanying ID as the user ID is received, the BSSID is extracted from the information, added as the BSSID of the accompanying person, and recorded in the accompanying information table.

  Moreover, the stay recording part 35 will record about the said user ID to a stay history information table, if the detection part 33 detects that the user of user ID left | separated from the private room of the toilet. Specifically, when the stay recording unit 35 is notified from the detection unit 33 of the user ID and the time at which the stay recording unit 35 starts to stay in the toilet, the stay recording unit 35 receives the notification from the entry time of the user ID (the time at which the user starts to stay in the toilet). The period until the specified time is calculated as the staying time. And the stay recording part 35 searches a positioning apparatus information table by using BSSID as a search key, and acquires toilet ID and private room ID. And the stay recording part 35 records the information containing a room entry time, user ID, accompanying person ID, toilet ID, private room ID, and stay time to a stay history information table.

  The content DB 36 is a part that stores information related to content (advertisement). Specifically, it has an advertisement information table, an advertisement target table, and a browsing table. FIG. 8 shows an example of the advertisement information table. The advertisement information table is a table including an advertisement ID, a length, and a category. The advertisement ID is identification information for each advertisement. The length is information indicating the length (reproduction time) of the advertisement. The category is information indicating the type of advertisement. As described above, the advertisement information table is a table in which advertisement reproduction time and advertisement type are defined for each advertisement.

  FIG. 9 shows an example of the advertisement target table. The advertisement target table is a table including an advertisement ID, a target sex, an age upper limit, and an age lower limit. The content distribution device 30 can specify the target sex, the upper limit of the age, and the lower limit of each advertisement by referring to this table.

  FIG. 10 shows an example of the browsing table. The browsing table is a table including a user ID, an advertisement ID, and a browsing state. When the advertisement corresponding to the advertisement ID is presented to the communication terminal 20 of the user corresponding to the user ID, the browsing state is registered based on whether or not the advertisement corresponding to the advertisement ID is output. When the user's communication terminal 20 outputs an advertisement, the browsing state is “0”, and when browsing, the browsing state is “1”.

  The user attribute DB 37 is a part that stores information related to user attributes. Specifically, information including at least a user ID, sex, and age is stored. The content distribution apparatus 30 can narrow down advertisements to be provided by using information stored in the user attribute DB 37 and information in the advertisement target table.

  The content determination unit 38 is a part that determines an advertisement to be provided to the user who has received a notification from the detection unit 33. When determining the advertisement, the content determination unit 38 determines the advertisement based on the attribute of the user and the stay period of the other user by the stay time estimation unit 34.

  The content determination unit 38 includes a user ID indicating a user (user A) away from the private room of the toilet a, a time when the user leaves the private room of the toilet, and the other user (user B) stays in the private room of the toilet b. The start time is received from the detection unit 33. The content determination unit 38 receives the stay period of each user from the stay time estimation unit 34. The content determination unit 38 specifies the remaining stay period of the user B based on these pieces of information. Specifically, the content determination unit 38 determines the difference period between the stay period of the user B and the period from the time when the user B starts to stay in the private room of the toilet b to the time when the user A leaves the private room of the toilet a. Is the remaining period of stay.

  The content determination unit 38 acquires the user attribute corresponding to the user ID indicating the user who has received the notification from the detection unit 33 from the user attribute DB 37. Moreover, the content determination part 38 acquires the browsing history of the said user ID from content DB36 which has memorize | stored the browsing table.

  The content determination unit 38 acquires an advertisement ID corresponding to the remaining stay time from the advertisement information in the content DB 36. The content determination unit 38 may acquire a plurality of advertisement IDs or may acquire one advertisement ID. The content determination unit 38 extracts advertisements that have not been browsed based on the browsing history from the acquired advertisements. The content determination unit 38 notifies the distribution unit 39 of the extracted advertisement list and the user ID to be provided.

  The distribution unit 39 is a part that distributes the advertisement determined by the content determination unit 38 to the provision target user. Further, the distribution unit 39 receives the browsing result from the user, and inputs the received result to the browsing table.

  Next, the content provision target determination process will be described with reference to the flowcharts of FIGS. 11 and 12. FIG. 11 is a flowchart of processing of the communication terminal 20. FIG. 12 is a flowchart of the processing of the content distribution apparatus 30.

  First, FIG. 11 will be described. FIG. 11 is a process of transmitting stay information to the content distribution device 30 when the communication terminal 20 receives a BSSID from the positioning device 10 as a trigger. First, when the user ID transmission / reception unit 21 of the communication terminal 20 receives a user ID from surrounding communication terminals 20, the accompanying person determination unit 22 of the communication terminal 20 stores the user ID received from the user ID transmission / reception unit 21 in advance. It is determined whether or not the user ID is the same (step S1). If the user ID is stored in advance, the accompanying person determination unit 22 identifies the accompanying person and notifies the positioning device communication unit 23 that the accompanying person is present (step S1; YES). On the other hand, if the accompanying person determination unit 22 determines that the user ID received from the user ID transmission / reception unit 21 is not the same as the user ID stored in advance, the process returns to step S1. The positioning device communication unit 23 makes the BSSID receivable from the positioning device 10 in response to the notification.

  When receiving the BSSID from the positioning device 10 (step S2; YES), the positioning device communication unit 23 transmits the stay information including the BSSID to the content distribution device 30 (step S3). The positioning device communication unit 23 stops receiving the BSSID for a certain interval after transmitting the stay information (step S4), and moves to step S2.

  Next, FIG. 12 will be described. FIG. 12 is a process of determining the communication terminal 20 that is the distribution destination of the advertisement based on the stay information received from the communication terminal 20. In response to step S <b> 4 illustrated in FIG. 11, the reception unit 31 receives stay information from the communication terminal 20. The receiving unit 31 transmits this stay information to the stay recording unit 35. In addition, the reception unit 31 transmits stay information and makes a detection request to the detection unit 33. In addition, the receiving unit 31 transmits the user ID to the stay time estimation unit 34 and requests the stay time estimation (step S11).

  The stay time estimation unit 34 acquires the toilet ID and the private room ID from the positioning device information table using the acquired BSSID as a search key. And stay time estimation part 34 acquires stay time from a stay information table by using user ID, toilet ID, and private room ID as a search key (Step S12). The stay time estimation unit 34 notifies the content determination unit 38 of this stay time.

  The detection unit 33 detects that the user of the communication terminal 20 has left the private room of the toilet based on the stay information continuously acquired from the reception unit 31, and the detection result (the user of the user who has left earlier) ID, the time when the user left the private room of the toilet, and the time when the other user started to stay in the private room) are notified to the content determination unit 38. The content determination unit 38 determines the communication terminal 20 that is the distribution destination of the advertisement based on the detected result (step S13).

  When the detection unit 33 detects that the user has left the private room of the toilet, the stay recording unit 35 records the user ID in the stay history information table (step S14). As described above, the content distribution device 30 determines the communication terminal 20 to be provided with the advertisement.

  Next, a process for providing an advertisement to the communication terminal 20 and a process for recording the browsing result of the advertisement will be described with reference to the flowcharts of FIGS. 13 and 14. FIG. 13 is a flowchart of a process in which the content distribution device 30 provides an advertisement and records the browsing result received from the communication terminal 20. FIG. 14 is a flowchart of a process in which the communication terminal 20 outputs an advertisement list and transmits an advertisement browsing result to the content distribution device 30.

  First, FIG. 13 will be described. First, the content determination part 38 acquires the browsing history of the said user ID from a browsing table after step S13 shown in FIG. 12 (step S21). The content determination unit 38 acquires an advertisement ID corresponding to the remaining stay time from the advertisement information in the content DB 36. The content determination unit 38 extracts advertisements that have not been browsed based on the browsing history from the acquired content. The content determination unit 38 notifies the distribution unit 39 of the extracted content and the user ID to be provided (step S22).

  The distribution unit 39 distributes the content determined by the content determination unit 38 to the target user (step S23). The distribution unit 39 receives the browsing result from the user, and inputs the received result to the browsing history (step S24).

  Next, the processing of the communication terminal 20 will be described using the flowchart shown in FIG. When the communication terminal 20 moves from the toilet (step S31), the advertisement presentation control unit 25 of the communication terminal 20 receives the advertisement list from the content distribution device 30, and displays and outputs the advertisement list (step S32). When browsing is selected by a user operation on the communication terminal 20 (step S33; YES), the advertisement presentation control unit 25 displays and outputs an advertisement (step S34), and transmits the presence / absence of browsing selection to the content distribution apparatus 30 ( Step S35).

  The present invention has been described in detail based on the embodiments. However, the present invention is not limited to the above embodiment. The present invention can be variously modified without departing from the gist thereof.

(Modification)
In the above-described embodiment, the case where the communication terminal 20 stores the identification number (BSSID) of the positioning device 10 in advance has been described. However, the content distribution device 30 stores the information without storing the communication terminal 20. Also good. In this case, it is determined whether or not the content distribution device 30 is the positioning device 10 stored in advance. Each time the communication terminal 20 receives the BSSID received from the positioning device 10, the communication terminal 20 may make an inquiry to the content distribution device 30, or may not make an inquiry to the content distribution device 30 when received from the same positioning device 10. .

  In the above-described embodiment, a case where a private room of a toilet is presented as an example of the facility and the positioning device 10 is installed in the private room has been described. However, the positioning device 10 is installed only in the entrance / exit or in the entrance / exit and the private room. You may do it. In this case, the detection unit 33 determines that it has entered when the positioning device 10 at the entrance / exit is first detected, and determines that it has exited when it is detected for the second time.

  In the above-described embodiment, a toilet is presented as an example of a facility in which the positioning device 10 is installed. However, the present invention may be applied to each exhibition area such as an exposition or each store in a shopping center. In addition, examples of facilities such as fitting rooms and changing rooms are also conceivable.

  In the above-described embodiment, the case where the communication terminal 20 makes a companion determination has been described. However, the information of the communication terminal 20 received by the user ID transmission / reception unit 21 included in the communication terminal 20 is transmitted to the content distribution device 30. You may make it determine whether the content delivery apparatus 30 is a companion.

  In the above-described embodiment, the case where the companion determination unit 22 recognizes the user as a companion by using the user ID registered in advance by the communication terminal 20 has been described. You may recognize a companion in combination. For example, a time zone and day information are associated with the held user ID, and the accompanying person is based on the time / day of week when the user ID transmission / reception unit 21 receives the user ID and the time zone and day information associated with the user ID. It is judged whether it corresponds to.

  In the above-described embodiment, the present invention is applied when a meeting occurs between two people, but may be applied to a meeting of three or more persons. In this case, the length of the content may be, for example, the longest, shortest, or average of the estimated times among the estimated times returned by the stay time estimating unit 34. Furthermore, all of these may be applied to select a plurality of contents, and the distribution unit 39 may prompt the user to select them.

  In the above-described embodiment, the stay time estimation unit 34 uses information on the user's past stay state from the stay history information table when estimating the stay time. You may calculate using the average using. In addition, the stay time estimation unit 34 may use the average of each visitor's time and day of the week. Moreover, the stay time estimation part 34 may average the stay time according to a stay place of an individual visitor. Moreover, not only a visitor individual but the stay time estimation part 34 may use the average etc. of all the users using the place to stay. The stay time estimation unit 34 may use an average obtained from all users of the same gender using the gender of the visitor. The above average may be a simple moving average obtained from the latest limited number of pieces of data or a weighted moving average obtained by increasing the weight of the latest data (linear weighting, exponential weighting, etc.). An autoregressive integrated moving average (ARIMA) model or the like may be used. In that case, the model of each user is constructed by using the stay time for each user held in the positioning information database.

  The stay time estimation unit 34 of the above-described embodiment estimates the stay time of the facility in consideration of the past state of the user included in the stay history information table. From the plurality of communication terminals 20 received by the reception unit 31 at the same time. Using the stay information received, the current number of in-zone terminals in a certain range of area corresponding to the stay information (for example, stay a if the stay information indicates a private room of the toilet a) is calculated. The staying time may be estimated based on the number of service terminals. For example, it is conceivable that the stay time estimation unit 34 estimates the stay time using the number of located terminals and a list of estimated stay times corresponding to the number of visited terminals stored in advance. In this way, the stay time estimation unit 34 estimates the period during which the communication terminal 20 stays using the degree of congestion determined by the number of located terminals in the area corresponding to the position of the communication terminal 20. In this case, since the stay period is estimated based on the current congestion degree of the area, the period of staying in the area can be estimated in accordance with the area situation.

  Further, as described above, the degree of congestion may be calculated based on the reception intensity included in the stay information received from the communication terminal 20 instead of the number of located terminals. For example, when it is near the entrance of a certain place, when the reception information of the stay information is high as a result of receiving the stay information from a certain communication terminal 20 (that is, when the communication terminal 20 is located near the entrance), the user Indicates that it is difficult to proceed from the entrance, so it can be estimated that the degree of congestion is high (congested). The stay time estimation unit 34 stores correspondence information between the reception intensity and the stay estimation time in the positioning device 10 of the positioning device information table, and calculates the degree of congestion based on the correspondence information.

  As described above, the stay time estimation unit 34 is determined by the reception unit 31 based on the reception intensity (information indicating the positional relationship between the positioning device 10 and the communication terminal 20) included in the stay information received from the communication terminal 20. Is used to estimate the period during which the communication terminal 20B stays. In this case, based on the positional relationship with the positioning device 10, it can be estimated according to the period during which the communication terminal 20 </ b> B stays.

  For example, the stay time estimation unit 34 uses the stay time (the user's past stay time that the stay history information table has) obtained from the past state estimation when the number of located terminals is one. The stay time estimation unit 34 multiplies the stay time when the number of located terminals is one by a coefficient that increases in proportion to the number of located terminals when the number of located terminals is two or more. Can be considered.

  The stay time estimation unit 34 estimates the stay time of the facility in consideration of the past state of the user in the stay history information table, but the stay time may be estimated using the history of the user's behavior between places. For example, the stay time estimation unit 34 may calculate using the stay time at a place where the places stayed before the place where they stayed in the same area in the past are common. Further, for example, a correlation value of stay time between each place is obtained, and a coefficient whose value changes depending on the magnitude of the correlation value is determined. It is conceivable to estimate the stay time by multiplying the past stay time by a coefficient.

  A category with high user preference may be stored in the user attribute DB 37 described above, and the content determination unit 38 may preferentially select a category with high target user preference.

  Further, the content determination unit 38 may determine an advertisement based on the contents of the browsing table. In this case, by grasping the content browsing status of the information terminal that receives the content, it can be presented according to the preference of the information terminal holder. In addition, when there are a plurality of communication terminals 20 that receive the content, the content determination unit 38 presents the total content with the largest number of browsing times to all the communication terminals 20 or browses each information terminal. It may be possible to present content with a high frequency to each individual.

  In the above-described embodiment, the present invention is applied when a meeting occurs between two people, but may be applied to a meeting of three or more persons. In this case, content information may be selected in consideration of the number of accompanying persons, such as store information that can be used according to the number of accompanying persons.

  In the above-described embodiment, the target content of the content is limited by age and gender. However, when the age information of the accompanying persons is different, for example, about 30 years old, by recognizing the parent and child, the content different from the own age is distributed. May be. Similarly, when two persons with different genders of the same age are accompanying persons, the content that meets the taste of the user of the information terminal that has continued to stay may be presented to the information terminal that receives the content. That is, the content determination unit 38 may preferentially determine content that takes into account the attributes (age, preference) of the user on the waiting side.

  In the above-described embodiment, the case where the communication terminal 20 receives the BSSID from the positioning device 10 and transmits the stay information including the BSSID to the content distribution device 30 has been described. However, instead of the BSSID, the communication terminal 20 Positioning means (for example, a GPS receiver, an acceleration sensor, an angular velocity sensor, etc.) may be provided, and the positioning result obtained by the positioning means may be transmitted to the content distribution apparatus 30.

  In the above-described embodiment, the communication terminal 20 has described the case where the companion determination unit 22 performs the companion determination. However, the companion information is input by user operation without performing the companion determination, and the companion is determined. This information may be transmitted to the content distribution apparatus 30.

  In the content distribution apparatus 30 described above, stay information indicating a place (private room) where each of the associated communication terminal 20A and communication terminal 20B stays is acquired, and the communication terminal 20A is determined in advance based on the stay information. It is estimated that the communication terminal 20B stays in the predetermined area 2 of the area 2 after the detection is detected that the communication terminal 20B stays away from the communication room 20B. The advertisement is calculated based on the period, and the advertisement based on the remaining period is provided to the communication terminal 20A. As described above, according to the content distribution device 30, it is possible to provide an advertisement in consideration of the time (gap time) that the user on the waiting side waits for waiting.

  In addition, when the staying information indicating that the receiving unit 31 is staying in the private room of Area1 has not been acquired from the communication terminal 20A for a certain period of time by the receiving unit 31, the detection unit 33 indicates that the communication terminal 20A has left the private room of Area1. Detect. Thereby, it can be detected with a simple configuration that the communication terminal 20A staying in the private room of Area1 has left the private room of Area1.

  In addition, the receiving unit 31 receives the BSSID acquired by the communication terminal 20A and the communication terminal 20B using the short-range wireless communication from the positioning device 10 installed in the Area 1 and Area 2 by the communication terminal 20A and the communication terminal 20B. 20A and the communication terminal 20B. In this way, since the communication terminal 20A and the communication terminal 20B acquire the BSSID from the positioning device 10, the place where the communication terminal 20A and the communication terminal 20B are located even if the communication terminal 20A and the communication terminal 20B do not include positioning means. Can be specified.

  The content distribution device 30 further includes a stay history information table that stores, for each place, a period during which the communication terminal 20B has stayed in the past, and the stay time estimation unit 34 stores Area 2 in the past stored in the stay history information table. Based on the period of staying in the private room, the period during which communication terminal 20B stays in the private room of Area 2 is estimated. In this case, since the stay period is estimated based on the past stay history, the period during which the communication terminal 20B stays can be more accurately estimated according to the user's tendency.

  Moreover, in the content delivery apparatus 30, the stay time estimation part 34 determines the period when the communication terminal 20B stays in the private room of Area2 based on the place where it stayed in front of the private room of Area2. In this case, since the stay period is determined in consideration of the correlation between the private room of Area 2 and the place where the private room of Area 2 stayed, the period during which communication terminal 20B stays accurately according to the past stay situation is determined by the user. It can be estimated according to the tendency.

  DESCRIPTION OF SYMBOLS 10 ... Positioning device, 20 ... Communication terminal, 21 ... User ID transmission / reception part, 22 ... Accompanying person determination part, 23 ... Positioning device communication part, 24 ... Stay information transmission part, 25 ... Advertisement presentation control part, 30 ... Content delivery apparatus , 31 ... receiving part, 32 ... stay information DB, 33 ... detection part, 34 ... stay time estimation part, 35 ... stay recording part, 36 ... content DB, 37 ... user attribute DB, 38 ... content determination part, 39 ... distribution Department.

Claims (7)

Acquisition means for acquiring stay information indicating a place where each of the associated first terminal and second terminal stays from each terminal;
Based on the stay information acquired by the acquisition means, detection means for detecting that the first terminal has moved away from the predetermined first location before the second terminal;
Estimating means for estimating a period during which the second terminal stays at a predetermined second location based on the stay information obtained by the obtaining means;
Providing the first terminal with content based on the remaining period calculated based on the period estimated by the estimating unit after the remaining period during which the second terminal stays after being detected by the detecting unit And an information processing apparatus.   If the staying information indicating that the detecting unit is staying at the first place has not been acquired from the first terminal for a certain period of time by the acquiring unit, the first terminal The information processing apparatus according to claim 1, wherein the information processing apparatus detects that the user has left.   The acquisition means obtains stay information acquired by the first terminal and the second terminal from a positioning device installed at the first place and the second place using short-range wireless communication. The information processing apparatus according to claim 1, wherein the information processing apparatus is acquired from the second terminal. A stay history storage means for storing, for each place, a period during which the second terminal has stayed in the past;
The estimation unit estimates a period during which the second terminal stays in the second place based on a period of stay in the second place in the past stored by the stay history storage unit. Information processing apparatus as described in any one of -3.   The estimation means is a period in which the second terminal stays in the second place based on a place where the second place was stayed in the past specified from the information stored in the stay history storage means. The information processing apparatus according to claim 4, wherein   The estimation means estimates a period during which the second terminal stays at the second location using a congestion degree of the second location determined by the number of communication terminals located at the second location. The information processing apparatus according to any one of claims 1 to 5.   The estimation means uses the congestion degree of the second location determined by information indicating a positional relationship with the positioning device included in the stay information acquired from the second terminal by the acquisition means, The information processing apparatus according to any one of claims 1 to 5, wherein a period during which the terminal is staying at the second location is estimated.

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