JP2017021770A5 - - Google Patents
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- JP2017021770A5 JP2017021770A5 JP2016017438A JP2016017438A JP2017021770A5 JP 2017021770 A5 JP2017021770 A5 JP 2017021770A5 JP 2016017438 A JP2016017438 A JP 2016017438A JP 2016017438 A JP2016017438 A JP 2016017438A JP 2017021770 A5 JP2017021770 A5 JP 2017021770A5
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- advertisement
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Description
本願に係る配信装置は、端末装置から広告要求を受け付ける受付部と、前記端末装置における所定のアプリケーションの利用履歴に関する情報に基づいて推定された前記所定のアプリケーションに対する前記端末装置を利用するユーザの関心の度合いが所定の基準を満たす場合、アプリケーションに関する広告を配信対象の広告として選択する選択部と、前記受付部により前記広告要求が受け付けられた場合、前記選択部により選択された前記配信対象の広告を前記端末装置に配信する配信部と、を備えたことを特徴とする。
The distribution device according to the present application includes: a receiving unit that receives an advertisement request from a terminal device; and an interest of a user who uses the terminal device for the predetermined application estimated based on information about a usage history of the predetermined application in the terminal device If the degree of meeting the predetermined criteria, the selection unit for selecting an advertisement for an application as a delivery target of the advertisement, the case where the advertisement request has been accepted by the accepting unit, advertisement of the distribution target selected by the selection unit And a distribution unit that distributes the message to the terminal device.
Claims (18)
前記端末装置における所定のアプリケーションの利用履歴に関する情報に基づいて推定された前記所定のアプリケーションに対する前記端末装置を利用するユーザの関心の度合いが所定の基準を満たす場合、アプリケーションに関する広告を配信対象の広告として選択する選択部と、
前記受付部により前記広告要求が受け付けられた場合、前記選択部により選択された前記配信対象の広告を前記端末装置に配信する配信部と、
を備えたことを特徴とする配信装置。 A reception unit for receiving an advertisement request from a terminal device;
When the degree of interest of a user who uses the terminal device with respect to the predetermined application estimated based on information on the usage history of the predetermined application in the terminal device satisfies a predetermined criterion, an advertisement related to the application is distributed A selection section to select as,
When the advertisement request is received by the reception unit, a distribution unit that distributes the distribution target advertisement selected by the selection unit to the terminal device;
A distribution apparatus comprising:
前記関心の度合いが所定の基準を満たす場合、前記所定のアプリケーションに類似するアプリケーションに関する広告を前記配信対象の広告として選択する
ことを特徴とする請求項１に記載の配信装置。 The selection unit includes:
If the degree of the interest satisfies a predetermined criterion, the distribution device according to claim 1, wherein the selecting advertisements related applications similar to the predetermined application as an advertisement of the distribution target.
前記関心の度合いが所定の基準を満たす場合、前記端末装置においてユーザが操作中のアプリケーションに類似するアプリケーションに関する広告を前記配信対象の広告として選択する
ことを特徴とする請求項１に記載の配信装置。 The selection unit includes:
If it meets the criteria degree predetermined in the interest distribution apparatus according to claim 1, wherein the selecting advertisements related applications similar to the user in the operation application in the terminal device as an advertisement of the distribution target .
前記関心の度合いが所定の基準を満たす場合、前記所定のアプリケーションの提供元が提供する他のアプリケーションに関する広告を前記配信対象の広告として選択する
ことを特徴とする請求項１に記載の配信装置。 The selection unit includes:
If the degree of the interest satisfies a predetermined criterion, the distribution device according to claim 1, wherein the selecting the advertisements for other applications provider of the predetermined application is provided as advertisement of the distribution target.
前記関心の度合いが所定の基準を満たす場合、前記所定のアプリケーションの利用を促す広告を前記配信対象の広告として選択する
ことを特徴とする請求項１に記載の配信装置。 The selection unit includes:
If the degree of the interest satisfies a predetermined criterion, the distribution device according to claim 1, characterized in that selecting an advertisement to promote the utilization of the predetermined application as an advertisement of the distribution target.
広告主から広告を配信するアプリケーションに関する情報を受け付け、
前記選択部は、
前記受付部により受け付けられたアプリケーションに関する情報と前記所定のアプリケーションとが所定の条件を満たす場合、前記広告主の広告を前記配信対象の広告として選択する
ことを特徴とする請求項１〜５のいずれか１項に記載の配信装置。 The reception unit
Receive information from advertisers about applications that serve ads,
The selection unit includes:
Wherein if the information about the application received by the receiving unit and said predetermined application satisfies a predetermined condition, any of the preceding claims, characterized in that selecting the advertisement of the advertiser as the advertisement of said distribution target The distribution apparatus according to claim 1.
前記広告主から広告を配信するアプリケーションの指定を受け付け、
前記選択部は、
前記所定のアプリケーションが、前記受付部により受け付けられたアプリケーションである場合、前記広告主の広告を前記配信対象の広告として選択する
ことを特徴とする請求項６に記載の配信装置。 The reception unit
Accepting an application for delivering an advertisement from the advertiser,
The selection unit includes:
The distribution device according to claim 6 , wherein, when the predetermined application is an application received by the reception unit, the advertisement of the advertiser is selected as the advertisement to be distributed.
前記広告主から広告を配信するアプリケーションの属性の指定を受け付け、
前記選択部は、
前記所定のアプリケーションの属性が、前記受付部により受け付けられたアプリケーションの属性である場合、前記広告主の広告を前記配信対象の広告として選択する
ことを特徴とする請求項６に記載の配信装置。 The reception unit
Accepting an attribute specification of an application for delivering an advertisement from the advertiser;
The selection unit includes:
The distribution device according to claim 6 , wherein, when the attribute of the predetermined application is an attribute of the application received by the reception unit, the advertisement of the advertiser is selected as the distribution target advertisement.
前記所定のアプリケーションの利用に際して前記ユーザが課金を行った情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜８のいずれか１項に記載の配信装置。 The selection unit includes:
The predetermined application the user during use of according to the degree of the interest that has been estimated on the basis of the information was carried out billing, claim 1, characterized in that selecting the served ads 2. The distribution device according to item 1.
前記ユーザによる前記所定のアプリケーションの利用頻度に関する情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜９のいずれか１項に記載の配信装置。 The selection unit includes:
Depending on the degree of the interest that has been estimated on the basis of information about the frequency of use of the predetermined application by the user, in any one of claims 1 to 9, characterized in that selecting the served ads The delivery device described.
前記ユーザによる前記所定のアプリケーションの利用時間に関する情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜１０のいずれか１項に記載の配信装置。 The selection unit includes:
The advertisement according to any one of claims 1 to 10 , wherein the advertisement to be distributed is selected according to the degree of interest estimated based on information on a usage time of the predetermined application by the user. The delivery device described.
前記ユーザによる前記所定のアプリケーションに関連するコンテンツの閲覧に関する情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜１１のいずれか１項に記載の配信装置。 The selection unit includes:
Depending on the degree of the interest that has been estimated on the basis of the information about the browsing of content related to the predetermined application by the user, any one of claims 1 to 11, characterized in that selecting the served ads 2. The distribution device according to item 1.
前記ユーザによる前記所定のアプリケーションの検索に関する行動の情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜１２のいずれか１項に記載の配信装置。 The selection unit includes:
Depending on the degree of the interest that has been estimated on the basis of the information of the action on the search of the predetermined application by the user, any one of claims 1 to 12, characterized in that selecting the served ads The delivery device described in 1.
前記ユーザによる前記所定のアプリケーションにおける行動に関する情報に基づいて推定された前記関心の度合いに応じて、前記配信対象の広告を選択する
ことを特徴とする請求項１〜１３のいずれか１項に記載の配信装置。 The selection unit includes:
Depending on the degree of the interest that has been estimated based on the information about behavior in the predetermined application by the user, according to any one of claims 1 to 13, characterized in that selecting the served ads Delivery device.
他の端末装置における前記所定のアプリケーションの利用履歴に関する情報を含む前記所定のアプリケーションの利用履歴に関する情報に基づいて選択される広告を前記端末装置に配信する
ことを特徴とする請求項１〜１４のいずれか１項に記載の配信装置。 The delivery unit
Of claim 1-14, characterized in that to serve ads that are selected on the basis of information about the use history of the predetermined application containing information about the use history of the predetermined application in another terminal apparatus to the terminal apparatus The distribution apparatus according to any one of the above.
前記端末装置において動作する他のアプリケーションによる広告要求を受け付け、
前記配信部は、
前記他のアプリケーションに表示される広告として、前記配信対象の広告を前記端末装置に配信する
ことを特徴とする請求項１〜１５のいずれか１項に記載の配信装置。 The reception unit
Receiving an advertisement request by another application operating in the terminal device;
The delivery unit
Examples advertisements displayed to other applications, the distribution device according to the served ads to any one of claims 1 to 15, characterized in that distributed to the terminal device.
端末装置から広告要求を受け付ける受付工程と、
前記端末装置における所定のアプリケーションの利用履歴に関する情報に基づいて推定された前記所定のアプリケーションに対する前記端末装置を利用するユーザの関心の度合いが所定の基準を満たす場合、アプリケーションに関する広告を配信対象の広告として選択する選択工程と、
前記受付工程により前記広告要求が受け付けられた場合、前記選択工程により選択された前記配信対象の広告を前記端末装置に配信する配信工程と、
を含むことを特徴とする配信方法。 A distribution method executed by a computer,
A reception process for receiving an advertisement request from a terminal device;
When the degree of interest of a user who uses the terminal device with respect to the predetermined application estimated based on information on the usage history of the predetermined application in the terminal device satisfies a predetermined criterion, an advertisement related to the application is distributed A selection step to select as,
When the advertisement request is received by the reception step, a distribution step of distributing the distribution target advertisement selected by the selection step to the terminal device;
Including a distribution method.
前記端末装置における所定のアプリケーションの利用履歴に関する情報に基づいて推定された前記所定のアプリケーションに対する前記端末装置を利用するユーザの関心の度合いが所定の基準を満たす場合、アプリケーションに関する広告を配信対象の広告として選択する選択手順と、
前記受付手順により前記広告要求が受け付けられた場合、前記選択手順により選択された前記配信対象の広告を前記端末装置に配信する配信手順と、
をコンピュータに実行させることを特徴とする配信プログラム。 A procedure for accepting an advertisement request from a terminal device;
When the degree of interest of a user who uses the terminal device with respect to the predetermined application estimated based on information on the usage history of the predetermined application in the terminal device satisfies a predetermined criterion, an advertisement related to the application is distributed A selection procedure to select as,
A delivery procedure for delivering the delivery target advertisement selected by the selection procedure to the terminal device when the advertisement request is accepted by the acceptance procedure;
A distribution program for causing a computer to execute.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2016017438A JP6680549B2 (en) | 2016-02-01 | 2016-02-01 | Distribution device, distribution method, and distribution program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2016017438A JP6680549B2 (en) | 2016-02-01 | 2016-02-01 | Distribution device, distribution method, and distribution program |
Related Parent Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2015136394A Division JP5996733B1 (en) | 2015-07-07 | 2015-07-07 | Distribution apparatus, distribution method, and distribution program |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2017021770A JP2017021770A (en) | 2017-01-26 |
| JP2017021770A5 true JP2017021770A5 (en) | 2018-08-02 |
| JP6680549B2 JP6680549B2 (en) | 2020-04-15 |
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| Application Number | Title | Priority Date | Filing Date |
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| JP2016017438A Active JP6680549B2 (en) | 2016-02-01 | 2016-02-01 | Distribution device, distribution method, and distribution program |
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| JP (1) | JP6680549B2 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP7031931B2 (en) | 2018-03-28 | 2022-03-08 | Ｎｅｃソリューションイノベータ株式会社 | Advertisement distribution control device, advertisement distribution control method, program, and recording medium |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110691161A (en) * | 2018-07-06 | 2020-01-14 | 上海涌玉文化传播有限公司 | Mobile phone display screen advertisement pushing system and advertisement display method |
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- 2016-02-01 JP JP2016017438A patent/JP6680549B2/en active Active
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP7031931B2 (en) | 2018-03-28 | 2022-03-08 | Ｎｅｃソリューションイノベータ株式会社 | Advertisement distribution control device, advertisement distribution control method, program, and recording medium |
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