JP2016218725A - Automatic response system in mediation of commodity trade, automatic response method in mediation of commodity trade, automatic response program in mediation of commodity trade and storage medium storing automatic response program in mediation of commodity trade - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an automatic response system in mediation of commodity trade capable of promoting a user's satisfaction by speculating the user's circumstances after making access to an accommodation provider site.SOLUTION: An automatic response system 20 in mediation of commodity trade is composed including: a search unit for extracting a specific travel commodity from a travel commodity DB21; a first acquiring unit for acquiring first access time; an outside information acquiring unit for acquiring landing result which is information based on an access from a user in a cooperative site 23 for the specific travel commodity; a second acquiring unit for acquiring second access time which is information based on the access from the user after acquiring the landing result; and a generation unit for generating corresponding information based on the first access time, the second access time and the landing result for the access from the user after acquiring the landing result.SELECTED DRAWING: Figure 2

Description

  The present invention mediates a reservation purchase transaction between a purchaser who wishes to purchase a product and a provider who provides the product through a network, an automatic response system in the mediation of the product transaction, an automatic response method in the mediation of the product transaction, The present invention relates to an automatic response program for mediating merchandise transactions and a storage medium storing an automatic response program for mediating merchandise transactions.

  2. Description of the Related Art Conventionally, accommodation facility reservations and product sales transactions (hereinafter, reservations and product sales transactions are referred to as “product reservation purchase transactions”) are performed through a network. In general, information on travel products provided by, for example, a travel company or an accommodation facility provider is displayed on a travel search site. The travel search site holds information on accommodation facilities to be searched by travel applicants (users) as a database (DB). When a user searches for an accommodation facility on a travel search site and purchases a reservation, on the Web page, the user moves from the travel search site to an accommodation facility provider (for example, a travel agency or hotel) site, and the user is the accommodation provider. Pre-order accommodation on the site.

  When a user searches for a desired accommodation facility on a travel search site, information is acquired online (if the user accesses the travel search site, the travel search site accesses the accommodation provider side and If the search is performed by a real-time mechanism of acquiring information), the search is slow. Therefore, on the travel search site side, the inventory information of accommodation facilities is collected in advance from the accommodation facility provider side to create a DB, and the search is accelerated by searching based on this DB.

  As described above, as a mechanism using the DB, for example, there is an accommodation reservation management system described in Patent Document 1 below. According to this accommodation facility reservation management system, the server system has a plurality of DBs such as a history DB and a recommendation DB, for example. The history DB stores the history of the user's accommodation reservation, and the history viewed by the user is temporarily stored in the recommendation DB. The server determines whether or not the time when the user accesses corresponds to the time when the frequency of performing the reservation process for the accommodation facility for business is high. As a result of the determination, if the time falls, the recommended DB is used to extract and provide business accommodation facilities. If not, the leisure accommodation facilities are extracted and provided.

JP 2011-96003 A

  However, for example, even if the travel search site collects the accommodation facility inventory information from the accommodation facility provider side and stores it in the DB several times a day, the inventory of the accommodation facility has already been stored when the user searches. May be lost. In other words, from the time when the travel search site collects inventory information of accommodation facilities from the accommodation facility provider side, until the user searches and reserves the accommodation facility, the same accommodation facility is reserved by another user. You may have made a reservation purchase directly from the facility provider. Therefore, the inventory of accommodation facilities may be displayed as “inventory pear” on the accommodation facility provider site, although “stock ant” is displayed on the travel search site. In this case, since the user cannot make a reservation purchase of the accommodation facility, the user cannot be satisfied.

  On the other hand, the travel search site cannot grasp such circumstances as to whether or not the user has been able to reserve and purchase the accommodation facility. The ideal way to solve such a situation is that information such as whether the user was able to pre-order the accommodation facility is provided from the accommodation provider to the travel search site side, In this case, it is necessary to change the system on the accommodation facility provider side, which places a burden on the accommodation facility provider.

  The present invention has been proposed in view of the above circumstances. That is, an automatic response system in mediation of merchandise transactions that can promote user satisfaction by estimating the user's circumstances after accessing the accommodation provider site and responding to the user according to the estimated circumstances, An object is to provide an automatic response method for mediating merchandise transactions, an automatic response program for mediating merchandise transactions, and a storage medium storing an automatic response program for mediating merchandise transactions.

  To achieve the above object, the automatic response system for mediating merchandise transactions according to the present invention mediates a reservation purchase transaction between a purchaser who wishes to purchase a travel product and a provider who provides the travel product through a network. In the automatic response system for mediating merchandise transactions, a search unit for searching for and extracting a specific travel product specified by the purchaser from a storage unit storing information on the travel product, and information after search 1st acquisition part which acquires 1 access information, and external information acquisition which acquires external access information which is information based on the access from the purchaser in the site of the provider of the specific travel product extracted by the search part A second acquisition unit that acquires second access information that is information based on access from the purchaser after acquiring the external access information; For the access from the purchaser after obtaining the external access information, correspondence information to be notified to the purchaser is generated based on the first access information, the external access information, and the second access information. And a generation unit.

  The automatic response system for mediation of merchandise transactions according to the present invention includes an access time included in the first access information and the second access information, and the generation unit includes the access time included in the first access information. Whether or not the purchaser has made a reservation purchase of the specific travel product based on a time difference between the first access time and the second access time that is the access time included in the second access information. It is determined before the correspondence information is generated.

  In the automatic response system for merchandise transaction mediation according to the present invention, the first access information and the second access information include an access count, and the generation unit includes the access count included in the first access information. Whether or not the purchaser has made a reservation purchase of the specific travel product based on the difference between the first access count and the second access count that is the access count included in the second access information. It is determined before the correspondence information is generated.

  In the automatic response system for mediating merchandise transactions according to the present invention, when the external access information includes inventory information of the specific travel product, and the generation unit has an inventory of the specific travel product in the inventory information. Whether or not the purchaser has made a reservation purchase of the specific travel product is determined before the correspondence information is generated.

  In the automatic response system for mediating merchandise transactions according to the present invention, when the generation unit determines that the purchaser has made a reservation purchase of the specific travel product, the travel product related to the specific travel product is It is included in the correspondence information.

  The automatic response system for mediating merchandise transactions according to the present invention is such that when the generation unit determines that the purchaser has not reserved and purchased the specific travel product, the travel product equivalent to the specific travel product is: It is included in the correspondence information.

  In the automatic response system for mediating merchandise transactions according to the present invention, when the external access information includes stock information of the specific travel product, and the generation unit has no stock of the specific travel product in the stock information. The correspondence information is generated.

  The automatic response system for merchandise transaction mediation according to the present invention is characterized in that the external information acquisition unit acquires the external access information by crawling or scraping.

  The automatic response method for mediating merchandise transactions according to the present invention is an automatic response method for mediating merchandise transactions that mediates a reservation purchase transaction between a purchaser who wishes to purchase travel products and a provider that provides travel products through a network. In the first aspect, the search procedure for searching for and extracting the specific travel product specified by the purchaser and the first access information that is information after the search are obtained from the storage unit storing the information on the travel product. An acquisition procedure, an external information acquisition procedure for acquiring external access information that is information based on access from the purchaser at the provider's site of the specific travel product extracted by the search unit, and the external access information A second acquisition procedure for acquiring second access information, which is information based on access from the purchaser after acquisition; A generation procedure for generating correspondence information to notify the purchaser based on the first access information, the external access information, and the second access information for access from the purchaser after It is characterized by that.

  An automatic response program for mediating merchandise transactions according to the present invention is an automatic response program for mediating merchandise transactions that mediates a reservation purchase transaction between a purchaser who wishes to purchase travel products and a provider that provides travel products through a network. In the first aspect, the search procedure for searching for and extracting the specific travel product specified by the purchaser and the first access information that is information after the search are obtained from the storage unit storing the information on the travel product. An acquisition procedure, an external information acquisition procedure for acquiring external access information that is information based on access from the purchaser at the provider's site of the specific travel product extracted by the search unit, and the external access information A second acquisition procedure for acquiring second access information, which is information based on access from the purchaser after acquisition; Generation procedure for generating correspondence information to be notified to the purchaser based on the first access information, the external access information, and the second access information with respect to the access from the purchaser after acquiring the service information And causing a computer to execute.

  The storage medium according to the present invention is characterized in that an automatic response program in merchandise transaction mediation is stored.

  The automatic response system for mediating merchandise transactions according to the present invention has the above-described configuration. That is, the purchaser accesses the automatic response system for merchandise transaction intermediation, searches for a specific travel product, accesses the site of the provider of the specific travel product based on the search result, and then automatically responds again for intermediary of the merchandise transaction. Due to the fact that the system has been accessed, it is presumed that the purchaser has returned to the automatic response system in the mediation of merchandise transactions for some reason for another travel product. In accordance with this assumption, the purchaser first provides the first information, which is information after the purchaser first accesses the automatic response system in the mediation of the merchandise transaction and searches for the specific travel product, and the specific travel product. After accessing the buyer's site, the second access information, which is information when accessing the automatic response system for mediating merchandise transactions again, is used as a reference to predict the next trend of the buyer and generate corresponding information To do. Therefore, by judging the purchaser's circumstances according to the degree of difference of each access information, it is possible to proactively notify the purchaser of the next trend of the purchaser and to promote the purchaser's satisfaction. .

  The automatic response system for mediating merchandise transactions according to the present invention includes a first access time and a first access count included in the first access information, and a second access time and a second access count included in the second access information. Based on this difference, it is determined whether or not the purchaser has purchased the specific travel product before the correspondence information is generated. That is, the criteria for determining the circumstances of the buyer who has accessed the automatic response system again in the middle of merchandise transactions are the time difference between the access times in the first access information and the second access information, the first access information and the second access This is the difference in the number of accesses to information. Therefore, by determining the purchaser's circumstances according to the access time difference and the access frequency difference degree, various circumstances can be grasped in detail, and the purchaser's satisfaction can be promoted.

  The automatic response system for mediation of merchandise transactions according to the present invention is based on whether the purchaser has purchased the specific travel product or not when the generation unit generates the correspondence information when the specific travel product is in stock in the inventory information. Judgment. That is, it is presumed that the purchaser wants another travel product because the purchaser has accessed again the automatic response system in the mediation of the product transaction even though the specific travel product is in stock. In this case, it is unclear whether the purchaser has purchased a specific travel product and is looking for another travel product, or is not purchasing a specific travel product and is seeking another travel product. Therefore, in order to determine this, it is determined whether or not the purchaser has reserved and purchased the specific travel product. Therefore, appropriate correspondence information can be generated when the purchaser makes a reservation purchase of a specific travel product and when the purchase is not made, and the purchaser's satisfaction can be promoted.

  When the generation unit determines that the purchaser has made a reservation purchase of a specific travel product, the automatic response system for mediation of the product transaction according to the present invention generates a travel product related to the specific travel product by including it in the correspondence information. In other words, since it is presumed that the purchaser has purchased a specific travel product and has requested another travel product, correspondence information including other travel products related to the specific travel product is generated. Therefore, the purchaser's satisfaction can be promoted.

  The automatic response system in the merchandise transaction mediation according to the present invention generates a travel product equivalent to the specific travel product in the correspondence information when the generation unit determines that the purchaser has not reserved and purchased the specific travel product. . That is, since the purchaser does not pre-purchase the specific travel product, it is presumed that he / she is looking for another travel product, and therefore correspondence information including other travel products equivalent to the specific travel product is generated. Therefore, the purchaser's satisfaction can be promoted.

  In the automatic response system for merchandise transaction mediation according to the present invention, the generation unit generates correspondence information based on the external access information when there is no inventory of the specific travel product in the inventory information. That is, as a result of the search, even if “inventory ant” is displayed for the specific travel product, the purchaser cannot obtain satisfaction if “inventory pear” is displayed for the specific travel product on the provider's site. In this case, the purchaser's circumstances are estimated in advance, and as the correspondence information, for example, an apology message is generated or a guidance message for other travel products is generated. Therefore, the purchaser's satisfaction can be promoted.

  An automatic response method in merchandise mediation according to the present invention, an automatic response program in merchandise mediation, and a storage medium storing an automatic response program in merchandise mediation are the above-described automatic response system in merchandise mediation and The same effect can be produced.

It is a hardware schematic block diagram of the automatic response system in the mediation of the merchandise transaction which concerns on embodiment of this invention. FIG. 5 is a flowchart showing the entire flow of processing by an automatic response system in merchandise transaction mediation according to an embodiment of the present invention, where (a) is first accessed by the automatic response system in merchandise transaction mediation; (B) is a flowchart when the automatic response system in the mediation of the commodity transaction is accessed again. It is the flowchart in which the flow of the process by the production | generation part of the automatic response system in the mediation of the merchandise transaction which concerns on embodiment of this invention was shown.

  Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a schematic configuration of hardware of an automatic response system (hereinafter referred to as an “intermediation system”) 20 in an intermediary of merchandise transactions according to the present embodiment.

  As shown in FIG. 1, the mediation system 20 includes at least a storage unit 2, an input unit 6, an output unit 12, a control unit (not shown), and the like. The storage unit 2 includes a ROM 3, a RAM 4, and an HDD 5. The input unit 6 is configured from, for example, a keyboard, a mouse, a touch panel, and the output unit 12 is configured from, for example, a liquid crystal display. The control unit is realized by the CPU 1 or the like, detects input information from the input unit 6, and stores a part of an OS (Operating System) program or application program to be executed by the CPU 1 in accordance with the program stored in the ROM 3. Using the RAM 4, the search unit 7, the first acquisition unit 8, the second acquisition unit 9, the external information acquisition unit 10, and the generation unit 11 are controlled, and the processing result of the input information is output to the output unit 12. In addition, regarding each of these units 7 to 12, it is arbitrary whether they are configured to be implemented in one device or a plurality of devices connected via a network.

  The mediation system 20 can be realized by a hardware configuration, a DSP (Digital Signal Processor), an MPU (Micro Processing Unit), and software. For example, when realized by software, it can be realized by actually configuring the computer with CPU 1, MPU, ROM 3, RAM 4, etc. and operating programs stored in ROM 3 or RAM 4.

  Therefore, an automatic response program in the mediation of merchandise transactions that causes the computer to perform the functions of the search unit 7, the first acquisition unit 8, the second acquisition unit 9, the external information acquisition unit 10, and the generation unit 11, for example, CD- It can be realized by recording in a recording medium such as a ROM and reading it into a computer. As a recording medium for recording an automatic response program in the middle of merchandise transactions, for example, a flexible disk, an optical disk, or the like can be used in addition to the CD-ROM.

  The mediation system 20 may function as an ASP (Application Service Provider), and can also be realized by downloading an automatic response program for mediating merchandise transactions to a computer via a network such as the Internet. Furthermore, these hardware and software resources can also be provided in a form such as a cloud accessible via a network.

  Next, the overall configuration of the mediation system 20 will be described with reference to the drawings. FIG. 2 shows the overall flow of processing by the mediation system 20 according to the present embodiment. The mediation system 20 mediates a reservation purchase transaction between a purchaser who wishes to purchase a travel product and a provider who provides the travel product via a network, and an automatic response method in mediation of the product transaction according to the present invention, and Realize an automatic response program for mediation of merchandise transactions. Here, the travel products include, for example, accommodation facilities, air tickets, boarding tickets, rental cars, various tours, and the like. In addition, although the object of the transaction in the following description is a travel product, the product may be, for example, a ticket such as a movie, an article such as a home appliance, or a service such as a culture school.

  As shown in FIG. 2, the mediation system 20 is a server system, and via a communication network (not shown), a user terminal 22 as a purchaser's terminal and a partner site (landing as a provider's terminal) Destination) 23 is connected.

  The communication network is, for example, the Internet, a network connected by a dedicated line, an intra-company LAN, an inter-company LAN, a WAN, or the like. The form of the communication line is, for example, wired communication, wireless communication, satellite communication, or the like.

  The affiliated site 23 is, for example, a server system or a personal computer such as a travel agency, an accommodation facility such as a hotel / inn, or an accommodation facility reservation broker. Accommodation reservation brokers include tour operators, land operators and wholesalers. On the other hand, the user is a person who wishes to reserve and purchase travel products provided on the affiliated site 23. The user terminal 22 is, for example, a personal computer, a workstation, a tablet terminal, a smartphone, a television terminal that can be connected to a communication network, a game terminal, or the like.

  The mediation system 20 includes a travel product DB 21 in which travel product information is stored, a search unit 7 that searches and extracts a specific travel product specified by the user from the travel product DB 21, and first information that is information after the search. A first acquisition unit 8 that acquires access information; an external information acquisition unit 10 that acquires external access information that is information based on access from a user in the affiliated site 23 of the specific travel product extracted by the search unit 7; Second access unit 9 that acquires second access information that is information based on access from the user after acquiring access information, and first access information for access from the user after acquiring external access information Based on the external access information and the second access information, whether or not the user has purchased a specific travel product before the corresponding information is generated Determined, a generation unit 11 for generating a corresponding information to notify the user is provided. Hereinafter, each part will be described in detail.

<Travel Product DB>
The travel product DB 21 stores information such as accommodation facilities, air tickets, boarding tickets, rental cars, and various tours. For example, travel product inventory information is collected from the affiliated site 23 through an API or the like and stored in the travel product DB 21 several times a day.

<Search section>
The search unit 7 searches for a specific travel product that is a travel product specified in accordance with a condition desired by the user, and extracts it from the travel product DB 21.

<External information acquisition unit>
The external information acquisition unit 10 acquires external access information when the user terminal 22 accesses the affiliated site 23 that handles the specific travel product extracted by the search unit 7. The external access information is information included in the web page of the affiliated site 23, and is, for example, inventory information of a specific travel product. The inventory information is information regarding the presence / absence and number of specific travel products managed in the affiliated site 23. The external access information is acquired from the affiliate site 23 by landing or scraping when the user accesses the affiliate site 23 from the user terminal 22. The external access information is stored in the access information DB (not shown, see step S9 in FIG. 2A) as a “landing result”.

<First acquisition unit>
The first acquisition unit 8 acquires first access information that is information after the search by the search unit 7. The first access information includes, for example, “processing ID”, “target menu”, “product content”, “first access count”, “first access time”, and the like (see step S9 in FIG. 2A).

  The “processing ID” is unique information issued for each user terminal 22 by the mediation system 20 and is issued by the mediation system 20 when the user accesses the affiliated site 23 from the user terminal 22.

  The “target menu” includes details of accommodation facilities in Japan and overseas, air tickets, boarding tickets, rental cars, various tours, and the like. The determination is based on the URL related to the information on the specific travel product extracted as a search result by the user.

  “Commodity content” is information about a specific travel product searched by the user, and details of domestic and foreign accommodation facilities, air tickets, boarding tickets, rental cars, various tours, etc., as in the symmetric menu. The determination is based on the URL related to the information on the specific travel product extracted as the search result.

  The “first access count” is the number of times the user has accessed the mediation system 20 from the user terminal 22.

  The “first access time” is the time when the user accesses the affiliated site 23 from the user terminal 22. The first access time may be a landing or scraping time.

<Second acquisition unit>
The second acquisition unit 9 acquires the second access information when the external information acquisition unit 10 acquires the external access information and then accesses the mediation system 20 from the user terminal 22 again. The second access information includes, for example, “second access count”, “second access time”, “process ID” stored in the cookie, and the like. Here, “access” in the second acquisition unit 9 means that the top page has been opened in the mediation system 20 or that the search unit 7 performs a search.

  The “second access count” is the number of times the user has accessed the mediation system 20 from the user terminal 22 again.

  The “second access time” is a time when the user accesses the mediation system 20 from the user terminal 22 after the external information acquisition unit 10 acquires the external access information. That is, when the user accesses the mediation system 20 from the user terminal 22 to search for a specific travel product, accesses the affiliated site 23 based on the search result, and then opens the top page of the mediation system 20 again or mediation This is the time when the search by the search unit 7 is executed after accessing the system 20.

<Generator>
After the external information acquisition unit 10 acquires the external access information, the generation unit 11 receives the user access from the user terminal 22 based on the first access information, the external access information, and the second access information. Correspondence information to be notified to the terminal 22 is generated. That is, when the user accesses the brokerage system 20 from the user terminal 22 to search for a specific travel product, accesses the affiliated site 23 based on the search result, and then accesses the brokerage system 20 again, the generating unit 11 Based on the access information, the circumstances of the user are estimated, and “corresponding information” is generated according to the circumstances.

  “Correspondence information” is to be notified to the user terminal 22 and includes, for example, an apology message, recommendation information on travel products related to the specific travel product, recommendation information on travel products equivalent to or similar to the specific travel product, and the like. . Here, “related” means, for example, if the specific travel product is an accommodation facility, it means a ticket or an air ticket to the accommodation facility, and if the specific travel product is an air ticket, for example, the arrival place Means accommodations. “Equivalent or similar” means, for example, that the search conditions such as location, fee, boarding time, boarding time, boarding time, etc. are the same, or that the search conditions are within a certain allowable range. . Within a certain allowable range, for example, the location is in the same prefecture, the same city, the same city, a radius of several kilometers, the fee is within plus or minus several thousand yen, and the time is within tens of minutes.

  The apology message is generated as the correspondence information when the user cannot make a reservation purchase for the specific travel product. In other words, based on the inventory information of a specific travel product, if the specific travel product is not in stock, the user cannot make a reservation purchase of the specific travel product and cannot be satisfied, so an apology message is generated as correspondence information. Generated by the unit 11. On the other hand, as correspondence information, recommendation information on travel products related to specific travel products and recommendation information on travel products equivalent or similar to specific travel products are generated when users request travel products other than specific travel products. The following three cases are conceivable. That is, based on the inventory information of specific travel products, if there is no stock of specific travel products, there is a stock of specific travel products, but if for some reason the special travel products are not reserved and purchased, the stock of specific travel products This is a case where a specific travel product has been reserved and purchased because other travel products are also desired.

  In order to infer the above circumstances of the user and generate corresponding information according to the circumstances, the generation unit 11 determines whether or not there is a stock based on the inventory information of the specific travel product before the corresponding information is generated. It is determined whether the user has made a reservation purchase of the specific travel product when there is a stock.

  In the determination by the generation unit 11, first, it is determined whether or not the specific travel product is in stock based on the stock information that is external access information. If there is no stock, the generation unit 11 determines that the user has not reserved and purchased the specific travel product.

  On the other hand, when there is a stock, it is determined whether or not the user has made a reservation purchase of the specific travel product. In this case, it is inferred that the user wants another travel product even though the specific travel product is in stock, but the user purchases the specific travel product and then asks for another travel product. It is unclear whether they are seeking other travel products without pre-purchasing specific travel products. In order to determine this, the generation unit 11 determines whether or not the user has reserved and purchased the specific travel product based on the first access information and the second access information. That is, the time difference between the first access time as the first access information and the second access time as the second access information (hereinafter, the difference between the first access time and the second access time is referred to as “access time lag”. ), Or based on the difference in the number of times of the first access, which is the first access information, and the number of the second access, which is the second access information, it is determined whether or not the user has reserved and purchased the specific travel product. If the access time lag or the frequency difference exceeds a predetermined threshold, it is determined that the user has made a reservation purchase of the specific travel product. It is determined that

  For example, it is generally assumed that the time required for the procedure for making a reservation purchase of a specific travel product is 15 minutes, and the threshold is set to 15 minutes. In this case, if the access time lag is 15 minutes or more, it can be inferred that the user has made a reservation purchase of the specific travel product, and the user is further presumed to be seeking a travel product related to the specific travel product.

  On the other hand, if the access time lag is less than 15 minutes, it can be inferred that the user did not pre-purchase the specific travel product, and the user is in search of other travel products or a travel product equivalent to the specific travel product. Is done.

  In addition, since the threshold value of the access time lag is arbitrary, it is set as appropriate according to the content of the travel product. Further, it may be determined whether the user has made a reservation purchase of a specific travel product by combining the access time lag and the number of accesses.

  Next, the flow of processing by the mediation system 20 will be described based on the drawings. FIG. 2A shows the flow of processing when the mediation system 20 is first accessed from the user terminal 22, and FIG. 2B shows that the mediation system 20 is accessed from the user terminal 22 again. The flow of processing in the case of an error is shown.

  2A, in step S1, the user accesses the mediation system 20 from the user terminal 22, inputs the search conditions for the desired specific travel product to the user terminal 22, and searches the mediation system 20 for the specific travel product. To request.

  In step S2, the search unit 7 of the mediation system 20 receives a request from the user terminal 22 and executes a search. The search unit 7 searches for the specific travel product and extracts it from the travel product DB 21, and the mediation system 20 returns information on the specific travel product to the user terminal 22.

  In step S <b> 3, information on the specific travel product is displayed on the output unit 12 of the user terminal 22 as a search result.

  In step S <b> 4, the user selects a specific travel product on the user terminal 22, and accesses the affiliated site 23 that is the landing destination from the user terminal 22. At that time, the mediation system 20 issues a “process ID”, and in step S5, the user terminal 22 stores the “process ID” in the cookie.

  In step S <b> 6, the affiliated site 23 returns inventory information to the user terminal 22.

  In step S <b> 7, the output unit 12 of the user terminal 22 transitions to a Web page related to the specific travel product on the affiliated site 23, and the inventory information of the specific travel product is displayed on the output unit 12.

  In step S8, at the same time when the affiliated site 23 is accessed from the user terminal 22 in step S4, the external information acquisition unit 10 of the mediation system 20 uses the same web page as the affiliated site 23 as crawling or external access information. Get by scraping.

  In step S9, the first acquisition unit 8 of the mediation system 20 acquires and accesses “processing ID”, “target menu”, “product content”, “first access count”, and “first access time” as the first access information. While being stored in the information DB, the inventory information of the specific travel product acquired in step S8 is stored in the access information DB as a “landing result”. Among these, “processing ID”, “first access count”, and “first access time” are acquired from the user terminal 22 at the timing when the affiliated site 23 is accessed. The “target menu” and “product content” are determined based on the URL related to the information on the specific travel product. The “landing result” is acquired by crawling or scraping at the same time when the affiliated site 23 is accessed from the user terminal 22.

  In FIG.2 (b), in step S10, the mediation system 20 is accessed from the user terminal 22, and the 2nd acquisition part 9 of the mediation system 20 uses "2nd access time" (or "2nd access information" as 2nd access information. "Access count") and "Process ID" stored in cookie. Note that “access” in the second acquisition unit 9 means that the top page of the mediation system 20 has been opened, or that the search by the search unit 7 of the mediation system 20 is executed.

  In step S <b> 11, information on the specific travel product is displayed on the output unit 12 of the user terminal 22 as a search result for the specific product desired by the user.

  At that time, in step S12, the intermediary system 20 is inquired based on the “processing ID” stored in the cookie of the user terminal 22, and the generation unit 11 of the intermediary system 20 stores the first access information stored in the access information DB. “Target menu”, “product content”, “first access count”, “first access time”, external access information “landing result”, and second access information “second access time” (or “second” 2 ”, the correspondence information to be displayed on the user terminal 22 is generated.

  In step S <b> 13, the correspondence information generated by the generation unit 11 of the mediation system 20 in step S <b> 12 is displayed on the output unit 12 of the user terminal 22.

  Next, the flow of processing of the generation unit 11 in the mediation system 20 will be described based on the drawings. FIG. 3 shows a processing flow of the generation unit 11 in the mediation system 20 according to the embodiment of the present invention.

  In FIG. 3, in step S <b> 20, the generation unit 11 determines whether the user has purchased a specific travel product based on the “landing result” that is the external access information stored in the access information DB. More specifically, the generation unit 11 determines whether there is a stock based on the stock information of the specific travel product that is the “landing result”.

  If the result of the determination is that there is no stock (that is, the user has not been able to make a reservation purchase for the specific travel product), an apology message is generated in step S21, and at the same time, in step S22, it is equivalent to the specific travel product. Recommendation information for travel products and similar travel products is generated. These pieces of information are displayed on the output unit 12 of the user terminal 22 in step S13 (see FIG. 2B).

  On the other hand, if there is a stock, step S23 is processed. In step S23, whether the user has purchased the specific travel product based on the access time lag that is the time difference between the “first access time” that is the first access information and the “second access time” that is the second access information Determine whether or not. When the predetermined threshold value for the access time lag is set to 15 minutes, if the access time lag exceeds 15 minutes, it is determined that the user has reserved and purchased the specific travel product. On the other hand, when the access time lag does not exceed 15 minutes, it is determined that the user has not reserved and purchased the specific travel product.

  As a result of the determination, if it is determined that the user has reserved and purchased the specific travel product, step S24 is processed. In step S24, recommendation information of the travel product related to the specific travel product is generated. This recommendation information is displayed on the output unit 12 of the user terminal 22 in step S13 (see FIG. 2B).

  On the other hand, as a result of the determination, if it is determined that the user has not reserved and purchased the specific travel product, step S25 is processed. In step S25, recommendation information of a travel product equivalent or similar to the specific travel product is generated. This recommendation information is displayed on the output unit 12 of the user terminal 22 in step S13 (see FIG. 2B).

  As described above, the mediation system 20 is configured.

  Next, the effect of the mediation system 20 according to the present embodiment will be described.

  As described above, according to the present embodiment, the mediation system 20 includes the search unit 7, the first acquisition unit 8, the external information acquisition unit 10, the second acquisition unit 9, and the generation unit 11. With this configuration, the user accesses the brokerage system 20 from the user terminal 22 to search for a specific travel product, accesses the partner site 23 based on the search result, and then accesses the brokerage system 20 again. It is assumed that the user has returned to the mediation system 20 in search of another travel product for some reason. In accordance with this assumption, the external information acquisition unit can be obtained from the first access time acquired by the first acquisition unit 8 after the user first accessed the mediation system 20 and the user accessing the affiliated site 23. 10 based on the inventory information of the specific travel product acquired by 10 and the second access time acquired by the second acquisition unit 9 by accessing the mediation system 20 again after accessing the affiliated site 23, Various correspondence information is generated by predicting trends. Therefore, by determining the user's circumstances according to the degree of difference of each access information, the user's next trend can be notified in advance and the user's satisfaction can be promoted.

  According to the present embodiment, in the generation unit 11 of the mediation system 20, the user purchases a specific travel product based on the difference between the first access time and the first access count and the second access time and the second access count. Determine whether or not. That is, the reference for determining the circumstances of the user who has accessed the mediation system 20 again is the access time lag that is the time difference between the access times or the difference in the number of times of each access. Therefore, by determining the user's circumstances according to the access time lag or the degree of difference in the number of accesses, various circumstances can be grasped in detail, and user satisfaction can be promoted.

  According to this embodiment, in the production | generation part 11 of the mediation system 20, it determines with the stock of the specific travel goods in stock information. With this configuration, it is presumed that the user is seeking other travel products because the user has accessed the mediation system 20 again even though the specific travel products are in stock. In this case, it is unclear whether the user has purchased a specific travel product and then requested another travel product, or has not purchased a specific travel product and is seeking another travel product. Therefore, in order to determine this, it is determined whether or not the user has reserved and purchased the specific travel product according to the access time lag. As a result of the determination, if it is determined that the user has made a reservation purchase of a specific travel product, it is assumed that the user has purchased a specific travel product and then requested another travel product. Correspondence information including related travel products is generated. On the other hand, if it is determined that the user did not pre-purchase the specific travel product, it is assumed that the user did not pre-purchase the specific travel product, so it was assumed that the user wanted another travel product. Correspondence information including equivalent or similar travel products is generated. Therefore, user satisfaction can be promoted.

  According to the present embodiment, the generation unit 11 of the mediation system 20 generates correspondence information when there is no inventory of the specific travel product in the inventory information. That is, as a result of the search, even if “inventory ant” is displayed for the specific travel product, the user cannot be satisfied if “inventory pear” is displayed for the specific travel product on the affiliated site 23. In this case, the user's circumstances are estimated in advance, and recommendation information including an apology message or a travel product equivalent or similar to the specific travel product is generated as correspondence information. Therefore, user satisfaction can be promoted.

  As mentioned above, although embodiment of this invention was explained in full detail, this invention is not limited to the said embodiment. The present invention can be modified in various ways without departing from the scope of the claims.

1 CPU
2 Storage unit 3 ROM
4 RAM
5 HDD
6 Input unit 7 Search unit 8 First acquisition unit 9 Second acquisition unit 10 External information acquisition unit 11 Generation unit 12 Output unit 20 Automatic response system (mediation system) in mediation of product transactions
21 travel product DB
22 User terminals 23 Partner sites

Claims (11)

In an automatic response system in mediation of merchandise transactions in which reservation purchase transactions between purchasers who wish to purchase travel products and providers who provide travel products are mediated through a network,
A search unit for searching and extracting a specific travel product specified by the purchaser from a storage unit storing information of the travel product;
A first acquisition unit that acquires first access information that is information after the search;
An external information acquisition unit that acquires external access information that is information based on access from the purchaser at the provider's site of the specific travel product extracted by the search unit;
A second acquisition unit that acquires second access information that is information based on access from the purchaser after acquiring the external access information;
For the access from the purchaser after obtaining the external access information, correspondence information to be notified to the purchaser is generated based on the first access information, the external access information, and the second access information. A generator,
Equipped with,
This is an automatic response system for mediating merchandise transactions. The first access information and the second access information include an access time,
In the generation unit, based on the time difference between the first access time that is the access time included in the first access information and the second access time that is the access time included in the second access information, Whether or not the purchaser has made a reservation purchase of the specific travel product is determined before the correspondence information is generated,
The automatic response system for mediation of merchandise transactions according to claim 1. The first access information and the second access information include an access count,
In the generation unit, based on the difference between the first access count that is the access count included in the first access information and the second access count that is the access count included in the second access information, Whether or not the purchaser has made a reservation purchase of the specific travel product is determined before the correspondence information is generated,
The automatic response system for mediating merchandise transactions according to claim 1 or claim 2, characterized in that: The external access information includes inventory information of the specific travel product,
In the generation unit, when there is an inventory of the specific travel product in the inventory information, it is determined before the correspondence information is generated whether or not the purchaser has made a reservation purchase of the specific travel product.
The automatic response system in mediation of merchandise transactions according to any one of claims 1 to 3. In the generation unit, when it is determined that the purchaser has reserved and purchased the specific travel product, the travel product related to the specific travel product is included in the correspondence information.
The automatic response system in mediation of a commodity transaction according to any one of claims 1 to 4, characterized in that In the generation unit, when it is determined that the purchaser has not made a reservation purchase of the specific travel product, the travel product equivalent to the specific travel product is included in the correspondence information.
The automatic response system for mediation of merchandise transactions according to any one of claims 1 to 5. The external access information includes inventory information of the specific travel product,
In the generation unit, the correspondence information is generated when there is no inventory of the specific travel product in the inventory information.
The automatic response system for mediation of merchandise transactions according to any one of claims 1 to 6. In the external information acquisition unit, the external access information is acquired by crawling or scraping.
The automatic response system for mediation of merchandise transactions according to any one of claims 1 to 7, characterized in that In an automatic response method in mediation of product transactions in which a reservation purchase transaction between a purchaser who wishes to purchase a travel product and a provider that provides travel products is mediated through a network,
A search procedure for searching for and extracting a specific travel product specified by the purchaser from a storage unit in which information on the travel product is stored;
A first acquisition procedure for acquiring first access information that is information after search;
External information acquisition procedure for acquiring external access information that is information based on access from the purchaser at the provider's site of the specific travel product extracted by the search unit;
A second acquisition procedure for acquiring second access information which is information based on access from the purchaser after acquiring the external access information;
For the access from the purchaser after obtaining the external access information, correspondence information to be notified to the purchaser is generated based on the first access information, the external access information, and the second access information. Generation procedure,
including,
An automatic response method in mediating merchandise transactions characterized by the above. In an automatic response program in mediation of merchandise transactions that mediates reservation purchase transactions between buyers who wish to purchase travel products and providers who provide travel products, via a network,
A search procedure for searching for and extracting a specific travel product specified by the purchaser from a storage unit in which information on the travel product is stored;
A first acquisition procedure for acquiring first access information that is information after search;
External information acquisition procedure for acquiring external access information that is information based on access from the purchaser at the provider's site of the specific travel product extracted by the search unit;
A second acquisition procedure for acquiring second access information which is information based on access from the purchaser after acquiring the external access information;
For the access from the purchaser after obtaining the external access information, correspondence information to be notified to the purchaser is generated based on the first access information, the external access information, and the second access information. Generation procedure,
To run on a computer,
An automatic response program in mediation of merchandise transactions. The automatic response program in the mediation of the commodity transaction according to claim 10 is stored.
A computer-readable storage medium characterized by the above.

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