JP2016212470A - Good customer privilege management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To share privilege among customers remotely and to give preferential treatment to a customer who participates in the privilege actively in a system using a portable terminal, which manages privilege granted to a good customer in a consumer market.SOLUTION: A good customer privilege management system includes: a good customer privilege management device; a shop terminal installed at a shop connectable with the management device; a first user terminal that a first customer who enjoys privilege directly uses; and a second user terminal that a second customer associated with the first user terminal uses. When the user of the first user terminal or the second user terminal uses a shop, the good customer privilege management device determines the first user terminal or the second user terminal using a presented customer identification code to grant corresponding privilege.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a system for managing a privilege to be given to a good customer in a consumer market, and relates to a system using a portable terminal, and more particularly to a good customer privilege management system capable of sharing a privilege among customers.

  In recent years, in the consumer market that provides products and services such as retail trade, restaurants, and gyms, it has been put into practical use that various benefits are given to excellent customers in order to promote repeated use by customers.

  For example, when a retail store issues a point card and uses the store, by presenting the point card, the number of points corresponding to the shopping amount is accumulated, and when the number of points reaches a predetermined level A system that can be used for payment at the next shopping and that can obtain a prize has been widely put into practical use.

  Furthermore, recently, portable terminals such as smart phones have been widely used, and functions thereof are also held inside portable terminals instead of point cards. Patent Document 1 discloses a system related to a usage fee of a mobile terminal, but discloses a technical idea of a system in which the mobile terminal is replaced with a point card.

  In addition, in a good customer privilege grant system using a portable terminal, customers can receive points earned by others other than themselves, such as friends, or use them in common, and the benefits based on the number of points will expire sooner and later If there is a means that can be used without any problems, it will become an extremely effective point system for customers, and by extension, for stores and the like. Patent Document 1 discloses a technical idea of transferring points acquired by an assignor from an assigner terminal to an assignee terminal.

  However, in the sharing of points by the portable terminal of Patent Document 1, it is necessary to bring both terminals close to a distance where infrared data communication is possible, such as in a remote place or when the terminal is not at hand. However, there are problems such as inability to share, and the points are indistinguishable between points earned by customers and their friends.

JP-A-2005-62937

  The problem to be solved is a system for managing a privilege to be given to a good customer in the consumer market, and in a system using a portable terminal, the privilege cannot be shared between customers remotely, and The customer who is actively participating in the privilege cannot be preferentially treated.

In order to solve these problems, in the excellent customer privilege management system of the present invention,
A) a superior customer privilege management device;
B) A store terminal installed in a store that provides a privilege that can be connected to the excellent customer privilege management device via a network;
C) a first customer terminal used by a first customer who directly enjoys an excellent customer benefit;
D) A superior customer benefit management system for managing benefits of superior customers of a store, including a second customer terminal used by a second customer associated with the first customer terminal,
-The superior customer privilege management device has an excellent customer privilege management means for managing excellent customer benefits,
A first customer terminal registration means for registering the first customer terminal with a customer identification code attached to the excellent customer privilege management apparatus, and a first customer terminal for enjoying the privilege as the first customer terminal; 1 customer terminal excellent customer privilege receiving means, and 2nd customer terminal approving means for approving the second customer terminal in order to register the excellent customer privilege management device,
A second customer terminal registration means for the second customer terminal to obtain the approval of the first customer terminal and register the second customer terminal with a customer identification code in the excellent customer privilege management device; Having a second customer terminal excellent customer privilege receiving means for enjoying the privilege as a terminal,
When the user of the first customer terminal or the second customer terminal uses the store, the excellent customer privilege management device determines whether the customer terminal is the first customer terminal or the second customer terminal using the presented customer identification code. And providing a corresponding privilege.

  Moreover, in the excellent customer privilege management system of the present invention, the excellent customer privilege management means further confirms payment of a predetermined expense of the first customer terminal and registers the second customer terminal. According to this, since the second customer terminal can be registered only when the first customer terminal pays the expense, the management cost of the excellent customer can be reduced and the good customer can be enclosed for the store.

  Furthermore, in the excellent customer privilege management system of the present invention, the excellent customer privilege management device determines the number of second customer terminals that can be associated with the first customer terminal depending on the registration conditions of the first customer terminal or the amount of expenses to be paid. It may be characterized by. According to this, since the number of second customer terminals increases or decreases depending on the degree of contribution of the first customer terminal, the user of the first customer terminal invites a good second customer terminal user, which is The effect is great.

  In the excellent customer privilege management system of the present invention, the store terminal further determines a privilege to be given to the second customer terminal. According to this, since the privilege can be determined so that the sales or profit is maximized for the store, the effect is great for the store.

  In the excellent customer privilege management system of the present invention, the privilege enjoyed by the first customer terminal may include a discount at the time of use and a point that can be obtained by collecting. These benefits are most attractive to customers.

  In the excellent customer privilege management system of the present invention, the second customer terminal may transfer the collected points to the first customer terminal. According to this, the user of a 1st customer terminal can collect a point at an early stage by associating a 2nd customer terminal, and can obtain a privilege.

  In other words, in the excellent customer privilege management system of the present invention, the second customer terminal may be provided with at least a discount privilege at the time of use. If it does in this way, the incentive of utilization will arise also for the user of the 2nd customer terminal.

  Moreover, in the excellent customer privilege management system of this invention, the 1st customer terminal is the 1st customer terminal different from the 2nd customer terminal related to the 1st customer terminal, the 1st customer terminal, and the collected points. It may be characterized in that it can be transferred to any one or more of the second customer terminals associated with another first customer terminal. According to this, the first customer terminal can transfer points to a wide range of customers, and the points can be effectively utilized.

  In the excellent customer privilege management system of the present invention, the number of points collected by the first customer terminal may be determined by selecting a picture or a number displayed on the screen of the first customer terminal. . If it does in this way, the expectation which acquires more points than usual will arise for the user of the 1st customer terminal, and it will become a big incentive.

  In the excellent customer privilege management system of the present invention, the second customer terminal may transmit information about the user to the store terminal. According to this, in the store where the store terminal is installed, it is possible to know the attributes of the second customer terminal user and to devise an effective sales strategy.

  In the excellent customer privilege management system of the present invention, the first customer terminal may transmit information related to the user of the second customer terminal to the store terminal. According to this, the first customer terminal can provide the store with the attributes of the second customer terminal user in place of the second customer terminal. For the store, as in the previous case, an effective sales strategy can be provided. Can be planned.

  In the excellent customer privilege management system of the present invention, the store terminal may transmit the usage record of the second customer terminal to the first customer terminal. According to this, in the first customer terminal, it is possible to know the usage status of the second customer terminal that is recommended and approved by the first customer terminal, and it is possible to trigger further expansion of usage.

  In the excellent customer privilege management system of the present invention, the first customer terminal may transfer the usage record of the second customer terminal sent from the store terminal to the second customer terminal. According to this, the user of a 2nd customer terminal can know its own use track record, and it can also be expected to lead to further use expansion thereafter.

  In the excellent customer privilege management system of the present invention, the excellent customer privilege management device is one or two of the gender, age group, annual income group and occupation of the user of the first customer terminal or the second customer terminal. The above information and a part or all of the usage record of the first customer terminal or the second customer terminal may be received. According to this, statistical materials can be created from these, contributing to the sales strategy.

  In the excellent customer privilege management system of the present invention, the excellent customer privilege management device further includes any one of gender, age group, annual income group, occupation of the user of the first customer terminal or the second customer terminal, or Statistical material created using two or more pieces of information and a part or all of the usage record of the first customer terminal or the second customer terminal may be transmitted to the store terminal. According to this, this statistical material is information effective for a sales strategy for a store where a store terminal is installed, and can be expected to contribute to an improvement in sales and profit.

  In the excellent customer privilege management system of the present invention, the first customer terminal and the second customer terminal may send and receive text to each other via the excellent customer privilege management device. According to this, it can be expected that information exchange between customers is appropriately performed, and the business strategy of the store thereby is positively influenced.

  The excellent customer privilege management system of the present invention is an aspect of an excellent customer privilege management method characterized by having a step of determining whether the customer terminal is a first customer terminal or a second customer terminal using a customer identification code. Also good.

  Furthermore, even if the quality customer privilege management system of this invention is a mode of the quality customer privilege management apparatus which has the quality customer privilege management means which determines whether it is a 1st customer terminal or a 2nd customer terminal using a customer identification code. Good.

  ADVANTAGE OF THE INVENTION According to this invention, it is a system which manages the privilege given to a good customer in a consumer market, Comprising: In the system using a portable terminal, management of the appropriate privilege with respect to two types of customers can be performed, and it is suitable for a customer Benefits can be obtained, and for shops that offer benefits, there is a great effect that business expansion can be expected.

It is a system configuration figure of one embodiment of the excellent customer privilege management system of the present invention. It is an apparatus block diagram of the excellent customer privilege management apparatus of one Embodiment of this invention. It is an apparatus block diagram of the goods terminal of one Embodiment of this invention. It is an apparatus block diagram of the 1st customer terminal of one Embodiment of this invention. It is an apparatus block diagram of the 2nd customer terminal of one Embodiment of this invention. It is a functional block diagram of the excellent customer privilege management apparatus of one Embodiment of this invention. It is a functional block diagram of the shop terminal of one Embodiment of this invention. It is a functional block diagram of the 1st customer terminal of one Embodiment of this invention. It is a functional block diagram of the 2nd customer terminal of one Embodiment of this invention. It is an example of the flowchart of the system of one Embodiment of this invention. It is an example of the store terminal database of one Embodiment of this invention. It is an example of the flowchart of the system of one Embodiment of invention. It is an example of the flowchart of the system of one Embodiment of this invention. It is an example of the excellent customer database of one Embodiment of this invention. It is an example of the flowchart of the system of one Embodiment of this invention. It is an example of the screen regarding the point acquisition of one Embodiment of this invention.

  FIG. 1 is a system configuration diagram of an embodiment of a privilege sharing system of the present invention, and the configuration of the present invention will be described by taking this as an example. A system according to an embodiment of the present invention includes a superior customer privilege management device 1 (hereinafter may be abbreviated as a management device), a shop terminal 2, a first portable customer terminal (hereinafter abbreviated as a first customer terminal) 3, a first 2 portable customer terminals (hereinafter abbreviated as second customer terminals) 4 and a network 5 to which they can be connected.

Here, the first customer is registered as a person who directly participates in this system, receives merchandise, and sells products or provides services (collectively referred to as stores). In general, there are a large number of first customer terminals 3 for the store.

  The second customer is a person who is registered in association with the user of the first customer terminal 3 that has already been registered, that is, a person who may have a difference from the user of the first customer terminal 3 in the privilege, etc. The person who can enjoy only a part of the privilege given to the user of the first customer terminal 3. One or more second customer terminals 4 are associated with each first customer terminal 3.

  FIG. 2 is a device configuration diagram of the excellent customer privilege management device 1 according to an embodiment of the present invention. The processor 11 performs information processing, the input device 12 inputs information, the output device 13 outputs information, It comprises a memory 14 for storing information, an interface 15 for interfacing with the outside, and the like.

  The processor 11 is preferably a server, but may be any processor that processes information, such as a large computer or a personal computer.

  The input device 12 includes devices such as a keyboard, a touch panel, a microphone, a code reader, an OCR, a sensor, and a switch, but is not limited thereto, and may be any device that can input information.

  The output device 13 includes devices such as a display, a speaker, an earphone, and a printer, but is not limited to this, and any device that can output information may be used.

  The memory 14 for storing information includes a semiconductor memory such as a RAM and a ROM, and various known memories such as a hard disk.

  The interface 15 has a function of connecting to other devices or connecting to a network or a communication line. These devices may be integrated with the processor 11 or may be installed separately. In particular, what is remotely installed as cloud computing may be used as a functional unit.

  FIG. 3 is a device configuration diagram of the shop terminal 2 according to an embodiment of the present invention. A personal computer is preferable, but is not limited thereto, and may be a server, a dedicated terminal, or various portable terminals. The function may be shared with a POS terminal for a POS system placed in a store.

  The store terminal 2 includes a processor 21 that processes information, an input device 22 that inputs information, an output device 23 that outputs information, a memory 24 that stores information, an interface 25 that interfaces with the outside, and the like. Is done.

  The input device 22 includes devices such as a keyboard, a touch panel, a microphone, a code reader, an OCR, a sensor, and a switch, but is not limited thereto, and any device that can input information may be used.

  The output device 23 includes devices such as a display, a speaker, an earphone, and a printer, but is not limited thereto, and any device that can output information may be used.

  The memory 14 for storing information includes various practical memories.

  The interface 15 has a function of connecting to other devices or connecting to a network or a communication line. Here, the input device 22, the output device 23, the memory 24, and the interface 25 may be configured integrally with the processor 21 or may be provided separately, and may perform these functions as functions.

  FIG. 4 is a device configuration diagram of the first customer terminal 3 according to an embodiment of the present invention, and is preferably a mobile phone such as a smart phone, but is portable like a tablet, a mobile terminal, or a portable personal computer. A processor 31 that processes information, an input unit 32 that inputs information, an output unit 33 that outputs information, a memory 34 that stores information, and an interface that interfaces with the outside 35 or the like.

  The input unit 32 includes functional elements such as a keyboard, a touch panel, a microphone, a code reader, an OCR, a sensor, and a switch. However, the input unit 32 is not limited to this and may be any device that can input information.

  The output unit 33 includes functional elements such as a display, a speaker, an earphone, and a printer. However, the output unit 33 is not limited to this and may be any device that can output information.

  The memory 34 for storing information includes various practically used memories.

  The interface 35 has a function of connecting to other devices or connecting to a network or a communication line. Here, the input unit 32, the output unit 33, the memory 34, and the interface 35 may be configured integrally with the processor 31 or may be provided separately, and may perform these functions as functions.

  FIG. 5 is a device configuration diagram of the second customer terminal 4 according to the embodiment of the present invention, and includes a processor 41, an input unit 42, an output unit 43, a memory 44, an interface 45, and the like. Since details are the same as those of the first customer terminal 3, the description thereof is omitted.

  The network 5 is preferably the Internet, but may be other networks such as a LAN, WAN, GAN, IP network, dedicated line, and the like.

  FIG. 6 is a functional configuration diagram of the excellent customer privilege management apparatus 1 according to the embodiment of the present invention. The excellent customer privilege management device 1 is stored in the memory 14 and performs processing in cooperation with the processor 11, the input device 12, the output device 13, the memory 14, and the interface 15. 14 includes a store terminal database 17 and a good customer database 18 stored in the store 14.

  In addition, various means related to the excellent customer privilege management system used in each terminal are held, and each terminal can be downloaded upon request. These various means can be downloaded directly from the excellent customer privilege management device 1 or downloaded via an external application store entrusted or linked with the excellent customer privilege management device 1. May be.

  As will be described later, the excellent customer privilege management means 16 works in conjunction with the shop terminal 2, the first customer terminal 3, and the second customer terminal 4 to register a good customer, assign an identification number, and store customer information in the good customer database 18. Management of various excellent customer benefits such as creation / update, setting of privileges to be given to customers (discount rate and number of points), calculation of privileges to be granted when customers use, processing at the time of privilege exchange, etc. are executed.

  The excellent customer database 18 records personal information of registered good customers, the use status of the store, the number of points given, the designated discount rate, and the like. As will be described later, for the user of the first customer terminal 3, the number of points acquired by the second customer terminal 4 associated with the first customer terminal 3 is also added.

  FIG. 7 is a functional configuration diagram of the shop terminal 2 according to an embodiment of the present invention. The store terminal 2 stores in the memory 24 and performs processing in cooperation with the processor 21, input device 22, output device 23, memory 24, and interface 25, and stores terminal registration means 26 and excellent customer privilege grant means 27. Including.

  The store terminal registration unit 26 inputs store specific information and transmits it to the excellent customer privilege management apparatus 1 to store the information in the store terminal database 17 in the excellent customer privilege management apparatus 1. Furthermore, the store terminal database 17 stores the price, the applied discount rate, the applied point grant rate, etc. for each individual product in the store.

  The excellent customer privilege granting means 27 sends the customer information, the product information to be purchased, etc. to the excellent customer privilege management device 1 when the customer offers to purchase the product, thereby reducing the discount rate related to the product of the customer. An inquiry is made, or points are added to the excellent customer database 18 of the customer of the excellent customer privilege management apparatus 1.

  FIG. 8 is a functional configuration diagram of the first customer terminal 3 according to the embodiment of the present invention. The first customer terminal 3 is stored in the memory 34 and performs processing in cooperation with the processor 31, the input device 32, the output device 33, the memory 34, and the interface 35. The first customer terminal registration means 36, the first customer Terminal excellent customer privilege receiving means 37 and second customer terminal approval means 38 are included.

  The 1st customer terminal registration means 36 is used for customer registration for receiving the privilege of the said store. A means for connecting the first customer terminal 3 and the excellent customer privilege management apparatus 1 and applying for becoming a first customer, providing a registration application form, confirming the contents of entry, etc. .

  The first customer terminal excellent customer privilege receiving means 37 is connected to the excellent customer privilege management device 1 by the user of the first customer terminal 3, browses the status of the accumulated points, and exchanges the accumulated points for prizes or the like. It is a means for enjoying a privilege such as confirming a discount rate at the time of product purchase or displaying an intention to allocate points.

  The second customer terminal approving means 38 indicates that the first customer approves the registration as the second customer together with the name of the second customer in order to register the second customer in association with the first customer. It is a means for transmitting to the management apparatus 1.

  FIG. 9 is a functional configuration diagram of the second customer terminal 4 according to the embodiment of the present invention. In the second customer terminal 4, a second customer terminal registration means 46 and a second customer that are stored in the memory 44 and perform processing in cooperation with the processor 41, the input device 42, the output device 43, the memory 44, and the interface 45. The terminal excellent customer privilege receiving means 47 is included.

  The 2nd customer terminal registration means 46 is used for customer registration for receiving the privilege of the said store. A means for connecting the second customer terminal 4 and the excellent customer privilege management apparatus 1 to apply for becoming a second customer, and providing a registration application form similar to the first customer terminal registration means 36 However, since registration is performed in association with the first customer terminal 3, an authentication procedure by the first customer terminal 3 is necessary and included.

  The second customer terminal excellent customer privilege receiving means 47 is connected to the excellent customer privilege management device 1 by the user of the second customer terminal 4 and confirms the discount rate at the time of product purchase or confirms the number of points generated this time. It is a means related to the enjoyment of benefits such as. However, for the second customer terminal 4, the number of points generated is accumulated in the associated first customer terminal 3, so there is no correspondence for browsing of the accumulated points or exchanging with premiums.

  The various means described so far may be referred to as programs or applications, or two or more means may be combined into one means, or one means may be divided into two or more means. Or may be merged with other means, and may be configured to substantially perform the functions described.

  Next, the operation and operation of the excellent customer privilege management system having such a configuration will be described. First, determination of a privilege grant policy, next, a step of registering the shop terminal 2 in the excellent customer privilege management apparatus 1 (S100), a step of sequentially registering a user of the first customer terminal 3 (S200), a second customer The step of registering the user of the terminal 4 (S300), the step of the first customer terminal 3 purchasing the product at the store where the store terminal 2 is installed (S400), and the user of the first customer terminal 3 The step of using the points and the step of the second customer terminal 4 purchasing the product at the store where the store terminal 2 is installed will be described.

  First, in the excellent customer privilege management means 16, a privilege granting policy is determined based on a request from a store. For example, immediately after registration, the user of the first customer terminal 3 has a discount rate of 5% at the time of product purchase, a point return rate of 5%, and then a discount rate and a point return rate according to the usage frequency and usage amount. You may make it raise.

  On the other hand, the user of the second customer terminal 4 has a discount rate of 5% at the time of product purchase and a point return rate of 5%, but the points are accumulated in the first customer terminal 3 instead of the second customer terminal 4. Decide to do so. In this way, the user of the first customer terminal 3 can accumulate points at an early stage and can obtain a privilege. Therefore, for the user of the first customer terminal 3, the user of the second customer terminal 4 The motivation to actively encourage customers will arise, which will have the effect of increasing customers and sales for stores.

  In addition, the numerical value described above is an example, and is not limited thereto. Moreover, although the difference of the privilege between the 1st customer terminal 3 and the 2nd customer terminal 4 was accumulate | stored in the 1st customer terminal 3 all the acquisition points of the 2nd customer terminal 4, it is good also as a part of the number of points, Alternatively, the difference may be a difference in discount rate or a difference in discount rate increase conditions.

  The contents of the privileges to be granted can be flexibly changed between the store where the store terminal 2 is installed and the excellent customer privilege management device 1 in consideration of economic trends, seasons, trends of peers, etc. And

<Store terminal registration>
FIG. 10 is a flowchart of the step (S100) of registering the shop terminal 2 according to the embodiment of the present invention in the excellent customer privilege management apparatus 1.

  A store participating in this system is obtained by downloading the store terminal registration means 26 for the store from the excellent customer privilege management device 1. (S101) The shop terminal registration means 26 may be obtained not via the excellent customer privilege management device 1 but via an application store entrusted or linked with the excellent customer privilege management device 1. The same applies to downloading of each means described later.

  In the shop terminal 2, information such as a shop name 171, a shop terminal number 172, an address 173, an e-mail address 174, and a URL 175 is input from the input device 22 of the shop terminal 2. Further, for individual products in the store, product identification code 176, product name 177, price 178, privilege (discount rate, point rate) 179a to be given to the first customer terminal 3, and privilege to be given to the second customer terminal 4 ( (Discount rate, point rate) 179b or the like is input. Information related to these stores is transmitted from the interface unit 25 to the excellent customer privilege management apparatus 1 via the network 5. (S102)

  The processor 11 of the excellent customer privilege management apparatus 1 checks whether or not the registration is valid, and if necessary, information such as a prize provided for the acquired points is added to the store terminal database 17. Is stored as basic information for each store. (S103)

FIG. 11 shows an example of data stored in the store terminal database 17 according to an embodiment of the present invention that is input and registered in this manner. It should be noted that the store name 171, store terminal number 172, address 173, e-mail address 174, URL 175 and other information for specifying the store, and product identification code 176, product name 177, price 178, benefits 179 a, b, etc. A database may be constructed separately from information about products. By doing so, the information about the product can be shared by the plurality of store terminals 2, and there is an advantage that the operability when changing the contents is improved.

<First customer terminal user registration>
FIG. 12 is a flowchart of the step (S200) of registering the user of the first customer terminal 3 according to the embodiment of the present invention.

  The user of the first customer terminal 3 specifies the store that he / she wants to use by using a URL or an e-mail address, and downloads the first customer terminal user registration means 36 related to the store from the superior customer privilege management device 1. To get it. (S201)

  In the first customer terminal 3, personal information such as the user's name 182, address 183, e-mail address 184, customer type (first customer or second customer) 185, gender 187, age 188, annual income 189, occupation 190, etc. Is input from the input device 32 of the first customer terminal 3, and the information is transmitted from the interface unit 35 to the excellent customer privilege management device 1 via the network 5. (S202)

  Here, instead of age, the date of birth or age group (10's or 20's) may be used, and the annual income may be an annual income group (5 million yen or less, 5-10 million yen, 10-15 million yen). 15 to 20 million yen, 20 million yen or more), and the occupation may not be detailed but may be a classification such as a company employee, a public employee, a self-employed person, or a manager.

  The processor 11 of the excellent customer privilege management apparatus 1 checks the validity of the information, is the first customer terminal 3, and is added with the customer identification code 181 of the first customer terminal user, and the excellent customer of the store Stored in database 18. (S203)

  The personal information is not limited to the example described above, and other information may be input, and conversely, not all input is required.

  Further, as the customer identification code 181, in addition to character information such as numerals, alphabets, and kanji, symbols and colors may be added to the character information or used as an alternative to character information.

  Further, in addition to or as an alternative to the customer identification code 181, identification information such as a personal identification number, password, biometric information (fingerprint, face authentication, iris, finger vein, palm vein, voiceprint, etc.) is input. Also good. According to this, an accurate identity confirmation of the user can be performed.

<Second customer terminal user registration>
FIG. 13 is a flowchart of the step (S300) of registering the user of the second customer terminal 4 according to the embodiment of the present invention.

  A user of the first customer terminal 3 who has an intimate relationship such as a friend / family and who has agreed to share benefits with the user of the first customer terminal 3 The user is registered in association with the first customer terminal 3.

  First, the first customer terminal 3 obtains the second customer terminal approval means 38 by downloading from the excellent customer privilege management device 1. (S301)

  The first customer terminal 3 uses the second customer terminal approving means 38 to input simple personal information (for example, only the name) about the user of the second customer terminal 4 that is desired to be registered, and inputs the information to a good customer. It transmits to the privilege management apparatus 1. (S302)

  The processor 11 of the excellent customer privilege management apparatus 1 performs processing such as checking the validity of the information, and returns an approval code (for example, A0001) to the first customer terminal 3. (S303)

  The first customer terminal 3 transfers this code to the second customer terminal 4 in the vicinity of the second customer terminal 4 or remotely by a method such as electronic mail. (S304) As a close transfer method, short-range wireless technology such as Bluetooth (registered trademark), non-contact IC card such as Felica (registered trademark), contact IC card, optical wireless such as infrared communication The user of the second customer terminal 4 makes the input device 42 of the second customer terminal 4 read the approval code displayed on the screen in the form of QR code (registered trademark) or barcode on the screen. There is a method of reading and inputting the approval code displayed in 3.

  The user of the second customer terminal 4 specifies a store that he / she wishes to use by using a URL or an e-mail address, and connects to the excellent customer privilege management device 1. The second customer terminal user uses the excellent customer privilege management device 1. The registration means 46 is obtained by downloading. (S306)

  Next, the approval code (for example, A0001) transferred from the first customer terminal 3 and the personal information similar to the user of the first customer terminal 3 about the user of the second customer terminal 4 are sent to the second customer. The information is input to the input device 42 of the terminal 4 and the information is transmitted from the interface 45 to the excellent customer privilege management device 1 via the network 5. (S307)

  In the excellent customer privilege management apparatus 1, the processor 11 of the excellent customer privilege management apparatus 1 and the information input from the second customer terminal 4 by the excellent customer privilege management means 16 are input from the first customer terminal 3. (Including the authorization code) and confirming that there is no problem, it is the second customer terminal 4, and the customer identification code 181 of the user of the second customer terminal 4 is added, It is stored in the excellent customer database 18 of the store. (S308)

  Here, the approval code may be confirmed when the download of the second customer terminal user registration means 46 is requested. That way you can avoid unnecessary downloads.

  In the case of the second customer terminal 4, the customer identification code 181 of the first customer terminal 3 associated with the second customer terminal 4 is automatically added or manually input as necessary. Like that. If it does so, the relationship between the 1st customer terminal 3 and the 2nd customer terminal 4 will become clear.

  Further, the registration method of the second customer terminal 4 may be more easily linked to the function of registering “friends” in an SNS (social networking service) such as LINE (registered trademark). If it does in this way, the 2nd customer terminals 4 can be increased easily. Note that the SNS is not limited to LINE, but includes Facebook (registered trademark), Twitter (registered trademark), and the like currently used or used in the future.

  FIG. 14 is an example of a good customer database 18 created in one embodiment of the present invention. Here, the user of the 1st customer terminal 3 and the user of the 2nd customer terminal 4 are displayed and recorded so that identification is possible.

<Use at the store of the first customer terminal user>
FIG. 15 is a flowchart of the step (S400) in which the first customer terminal 3 purchases a product at the store in which the store terminal 2 is installed according to an embodiment of the present invention.

  The user of the first customer terminal 3 presents a customer identification code 181 to the shop terminal 2 when purchasing goods or providing services at the shop where the shop terminal 2 is installed. (S401) As the method, a method in which the first customer terminal 3 is transferred close to the shop terminal 2 is preferable, but it is not a direct presentation but via the excellent customer privilege management apparatus 1 or by e-mail or the like. A method of transmitting to the shop terminal 2 may be used.

  As a method of transferring in close proximity, short-range wireless technology such as Bluetooth (registered trademark), non-contact type IC card such as Felica (registered trademark), contact type IC card, optical wireless communication such as infrared communication The operator of the store terminal 2 causes the input device 22 of the store terminal 2 to read the customer identification code 181 displayed in the form of QR code (registered trademark) or bar code on the technology and screen. There are methods such as reading and inputting the displayed customer identification code 181.

  In addition, when personal identification information such as a personal identification number is registered in advance, it can also be input or transferred to accurately confirm that the user is the principal.

  In order to enhance security, a one-time password (OTP) may be used alone or in combination with the customer identification code 181. That is, the first customer terminal 3 connects to the excellent customer privilege management apparatus 1 to request issuance of an OTP, and the issued OTP is transferred to the store terminal 2 alone or in combination with the customer identification code 181 to store the store. The terminal 2 can ensure higher security by returning the OTP to the excellent customer privilege management apparatus 1.

  The shop terminal 2 transmits the presented customer identification code 181 to the excellent customer privilege management apparatus 1 using the excellent customer privilege granting means 27. (S402)

  In the excellent customer privilege management apparatus 1, the excellent customer privilege management means 16 determines whether the customer is the first customer or the second customer of the store using the customer identification code 181. (S403) This determination is made when the customer identification code 181 itself identifies the first customer or the second customer (if the initial is 1, the first customer, if the initial is 2, the second customer ) Recognizes it, and when the customer identification code 181 itself does not contain such information, the customer identification code 181 is used as a key to search the good customer database 18 and the customer type 185 contained therein Judgment is made based on the description of. (S403)

  The determination method is not limited to this, and any determination method using the customer identification code 181 may be used.

  Further, this determination result may be transmitted to the shop terminal 2. As a result, the operator of the shop terminal 2 can grasp what kind of customer it is and can respond appropriately.

  Next, when the customer presents the product to be purchased, the operator of the store terminal 2 inputs the product identification code of the product by reading it with the input device 22 of the store terminal 2, such as a barcode reader or a keyboard, It transmits to the excellent customer privilege management apparatus 1. (S404)

  The excellent customer privilege granting means 16 of the excellent customer privilege management device 1 determines the type of customer (whether it is the first customer or the second customer) determined earlier, the store terminal database 17 and the excellent customer database 18. By collating, a privilege to be given, for example, the number of points to be applied, a discount rate, etc. is determined and returned to the shop terminal 2. (S405)

  On the other hand, the excellent customer privilege granting means 16 of the excellent customer privilege management device 1 is the actual use of the privilege, for example, the use date 191, the store terminal number 192, the user (whether the user is the second customer) 193, the product identification code. 194, price 195, applied discount rate 196, applied point 197, accumulated points 198, and the like, and a change in discount rate when a predetermined condition is satisfied are calculated, and the information in the excellent customer database 18 is updated. (S406)

  Here, if the shop terminal 2 is linked to a payment system, for example, a POS system, a receipt in which the product information, price information (before and after discount), the number of points acquired, etc. are described together with the payment. Will be issued. (S407)

  In addition, when using the acquired points to purchase all or part of the price at the time of product purchase, the point allocation instruction is similarly given from the shop terminal 2 to the excellent customer privilege granting means 16 of the excellent customer privilege management device 1. Then, the remaining amount is settled by the POS system.

  Even when not linked to the POS system, it is possible to make a payment using a benefit by a conventional settlement method based on information returned from the superior customer privilege granting means 16 of the excellent customer privilege management device 1. .

  In addition, when the same customer purchases a plurality of products, the above steps S404 and after may be repeated. However, the product identification codes of several products may be input together, and payments may be simplified. May be.

<Use at a store of a second customer terminal user>
When the user of the second customer terminal 4 receives purchase of goods or provision of services at the store where the store terminal 2 is installed, the same procedure as that for the user of the first customer terminal 3 may be used.

  However, in the store terminal 2, information indicating that the user is the user of the second customer terminal 4 is transmitted from the excellent customer privilege management apparatus 1, and the second customer terminal 4 does not accumulate points, In some cases, the number of points is not appropriate, which is different from the case of the first customer terminal 3.

  Therefore, although it is the same to update the good customer database 18 at the time of privilege use, you may add information like the point accumulation | storage destination 199 as data peculiar to the 2nd customer terminal 4. FIG.

  In the description so far, the system has been described as the system including the first customer terminal 3 and the second customer terminal 4 associated therewith. However, the present invention is not limited to this, and the third customer associated with the second customer terminal 4 is described. A terminal may be included, and among the second customer terminals 4 associated with the first customer terminal 3, those to which a different privilege is given may be included.

  Further, in addition to the above description, in the excellent customer privilege management system of the present invention, the excellent customer privilege management means 16 further confirms payment of a predetermined cost (such as a monthly fee) of the first customer terminal 3. Then, the second customer terminal 4 may be registered. According to this, since the 2nd customer terminal 4 can be registered only when the 1st customer terminal 3 pays expense, the reduction of the management expense of a good customer and enclosure of a good customer can be performed for a shop.

  Furthermore, in the excellent customer privilege management system of the present invention, the excellent customer privilege management device 1 determines the number of second customer terminals 4 that can be associated with the first customer terminal 3 as the registration condition of the first customer terminal 3 or the cost to pay. You may make it decide by the amount of (monthly fee etc.). For example, if the monthly fee is 10,000 yen, only up to 20 second customer terminals 4 (20 second customers) can be registered, but if the monthly fee is 20,000 yen, 40 second customer terminals 4 ( Registration is possible up to 40 second customers). According to this, since the number of the second customer terminals 4 increases or decreases depending on the contribution degree of the first customer terminal 3, the user of the first customer terminal 3 calls the user of the excellent second customer terminal 4. Therefore, the effect on the store is great.

  In the excellent customer privilege management system of the present invention, the store terminal 2 may further determine a privilege to be given to the second customer terminal 4. According to this, since the privilege can be determined so that the sales or profit is maximized for the store, the effect is great for the store.

  At this time, it may be determined by negotiating with the user of the first customer terminal 3. By doing so, the desire of the user of the first customer terminal 3 can be reflected, and the incentive of the user of the first customer terminal 3 can be obtained.

  Moreover, in the excellent customer privilege management system of this invention, the privilege which the 1st customer terminal 3 enjoys may be made to include the discount at the time of use, and the point which can be obtained by collecting. These benefits are most attractive to customers.

  In the excellent customer privilege management system of the present invention, the second customer terminal 4 may transfer the collected points to the first customer terminal 3. According to this, the user of the 1st customer terminal 3 can collect the point at an early stage by associating the 2nd customer terminal 4, and can acquire a privilege.

  In other words, in the excellent customer privilege management system of the present invention, the second customer terminal 4 may be given at least a discount privilege at the time of use. If it does in this way, the incentive of utilization will arise also for the user of the 2nd customer terminal 4.

  Moreover, in the excellent customer privilege management system of the present invention, the first customer terminal 3 uses the collected points different from the second customer terminal 4 and the first customer terminal 3 associated with the first customer terminal 3. You may enable it to transfer to any one or 2 or more of 1 customer terminal and the 2nd customer terminal linked | related with another 1st customer terminal. According to this, the first customer terminal can transfer points to a wide range of customers, and the points can be effectively utilized.

  Furthermore, the first customer terminal 3 may transfer the collected points to a third party who is not yet a customer of the store that owns the store terminal 2. As a result, it is possible to advertise the store and solicit the third party to become a new customer. After becoming a customer, the transferred points can be used.

  In the excellent customer privilege management system of the present invention, the number of points collected by the first customer terminal 3 is determined by selecting a picture (or a number) displayed on the screen of the first customer terminal 3. May be.

  FIG. 16 is an example of a screen related to point acquisition at the first customer terminal 3 according to the embodiment of the present invention. Here, one of the different patterns 39a, 39b, 39c such as sun, moon, and stars is selected by touching the screen, and the point reduction rate is 1 time, 2 times, 10 times the normal rate, etc. Is set as follows. In addition, a pattern and a reduction magnification shall be changed every time.

  In this way, the user of the first customer terminal 3 can enjoy the point acquisition as if it were a game, and can be expected to increase the willingness to purchase goods at the store where the shop terminal 2 is installed.

  Furthermore, these patterns may move at high speed like a slot machine, and when the three types of patterns match, a high-magnification point may be acquired.

  Further, even if there is no setting of magnification, a cute character pattern may be displayed and collected. As a result, benefits such as obtaining a prize corresponding to the character are also useful for customer solicitation.

  In the excellent customer privilege management system of the present invention, the second customer terminal 4 may be able to transmit information about the user to the store terminal 2. According to this, in the store where the store terminal 2 is installed, it is possible to know the attributes of the user of the second customer terminal 4 and to devise an effective sales strategy.

  Moreover, in the excellent customer privilege management system of this invention, the 1st customer terminal 3 may be made to be able to transmit the information regarding the user of the 2nd customer terminal 4 to the shop terminal 2. According to this, the 1st customer terminal 3 can provide the attribute of the user of the 2nd customer terminal 4 on behalf of the 2nd customer terminal 4 to a store, and, for a store, Develop effective sales strategies.

  Further, in the excellent customer privilege management system of the present invention, the shop terminal 2 may be able to transmit the usage record of the second customer terminal 4 to the first customer terminal 3. According to this, in the 1st customer terminal 3, the utilization condition of the 2nd customer terminal 4 which self recommended and gave approval can be known, and it can become an opportunity which requests | requires expansion of use further.

  In the excellent customer privilege management system of the present invention, the first customer terminal 3 may transfer the usage record of the second customer terminal 4 sent from the shop terminal 2 to the second customer terminal 4. According to this, it can be expected that the user of the second customer terminal 4 can know his / her usage record in detail and lead to further use expansion thereafter.

  In the excellent customer privilege management system of the present invention, the excellent customer privilege management device 1 is any one of the gender, age group, annual income group and occupation of the user of the first customer terminal 3 or the second customer terminal 4. Alternatively, two or more pieces of information and a part or all of the usage record of the first customer terminal 3 or the second customer terminal 4 may be received. According to this, statistical materials can be created from these, contributing to the sales strategy.

  Further, in the excellent customer privilege management system of the present invention, the excellent customer privilege management device 1 is any one of gender, age group, annual income group, occupation of the user of the first customer terminal 3 or the second customer terminal 4. Statistical data created using one or more pieces of information and part or all of the usage record of the first customer terminal 3 or the second customer terminal 4 may be transmitted to the store terminal 2 Good.

  For example, the total of all the first customers and second customers of the store, the total purchase amount by gender and age group, the number of purchases, the purchase amount per time, and the total by those first customers and second customers, etc. Can be created. According to this, this statistical material is information effective for a sales strategy for a store where a store terminal is installed, and can be expected to contribute to an improvement in sales and profit.

  In the excellent customer privilege management system of the present invention, the first customer terminal 3 and the second customer terminal 4 may be able to send and receive text to each other via the excellent customer privilege management device 1. According to this, it can be expected that information exchange between customers is appropriately performed, and the business strategy of the store thereby is positively influenced.

  In the above description, the benefits granted to good customers have been described as discounts (rates) or points (numbers), but they may be in the form of discount coupons or vouchers called stamps or coupons. Absent. Moreover, using these electronically or using them printed out is also included.

  In the above description, the stores in which the shop terminals 2 are installed are described without limiting the number thereof. However, when a single shop is installed and a single shop terminal 2 is installed, When several store terminals 2 are installed in a store, they are a plurality of stores (sometimes called chain stores or groups) operated by a plurality of same or affiliated entities, and each has a single Or a case where a plurality of shop terminals 2 are installed. In the case where a plurality of store terminals 2 are included, it is preferable that the same privilege is given to the store terminal 2b different from the store terminal 2a registered by the customer, but a different privilege may be given. In any case, if a plurality of shops can be used, it becomes easier for customers to use the benefits.

DESCRIPTION OF SYMBOLS 1 Excellent customer privilege management apparatus 2 Shop terminal 3 1st customer terminal 4 2nd customer terminal 5 Network 16 Excellent customer privilege management means 17 Shop terminal database 18 Excellent customer database 26 Shop terminal registration means 27 Excellent customer privilege grant means 36 1st customer Terminal registration means 37 First customer terminal excellent customer privilege receiving means 38 Second customer terminal approval means 46 Second customer terminal registration means 47 Second customer terminal excellent customer privilege receiving means

Claims (11)

A) a superior customer privilege management device;
B) A store terminal installed in a store that provides a privilege that can be connected to the excellent customer privilege management device via a network;
C) a first customer terminal used by a first customer who directly enjoys an excellent customer benefit;
D) a superior customer privilege management system for managing privileges of excellent customers of the store, including a second customer terminal used by a second customer associated with the first customer terminal,
The excellent customer privilege management device has an excellent customer privilege management means for managing an excellent customer privilege;
The first customer terminal receives a first customer terminal registration means for registering the first customer terminal with a customer identification code in a superior customer privilege management apparatus, and receives the privilege as the first customer terminal; First customer terminal excellent customer privilege receiving means, and second customer terminal approving means for approving the second customer terminal for registration in the excellent customer privilege management device,
-A second customer terminal registration means for the second customer terminal to obtain approval of the first customer terminal and register the second customer terminal with a customer identification code in the excellent customer privilege management device; And a second customer terminal excellent customer privilege receiving means for enjoying the privilege as the second customer terminal,
When the user of the first customer terminal or the second customer terminal uses the store, the excellent customer privilege management apparatus uses the customer identification code presented to the first customer terminal or the second customer terminal. An excellent customer privilege management system characterized by determining whether a customer terminal is two and providing a corresponding privilege. a. The excellent customer privilege management means confirms payment of a predetermined expense of the first customer terminal, and registers the second customer terminal.
b. The excellent customer privilege management device determines the number of the second customer terminals that can be associated with the first customer terminal, depending on the registration conditions of the first customer terminal or the amount of the expense to be paid.
c. The store terminal determines a privilege to be given to the second customer terminal,
d. The privilege enjoyed by the first customer terminal includes a discount at the time of use and a point that can be obtained by collecting.
e. The second customer terminal transfers the collected points to the first customer terminal;
f. The second customer terminal is given at least a discount privilege at the time of use,
g. The first customer terminal associates the collected points with a second customer terminal associated with the first customer terminal, another first customer terminal different from the first customer terminal, and the other first customer terminal. Can be transferred to any one or more of the selected second customer terminals,
h. The number of points collected by the first customer terminal is determined by selecting a picture or number displayed on the screen of the first customer terminal.
The excellent customer privilege management system according to claim 1, comprising any one or more of a to h. The excellent customer privilege management system according to claim 1, wherein the second customer terminal can transmit information about the user to the store terminal. The excellent customer privilege management system according to claim 1, wherein the first customer terminal can transmit information about a user of the second customer terminal to the store terminal. The excellent customer privilege management system according to claim 1, wherein the store terminal can transmit the usage record of the second customer terminal to the first customer terminal. 2. The excellent customer privilege management system according to claim 1, wherein the first customer terminal can transfer the usage record of the second customer terminal sent from the store terminal to the second customer terminal. 3. The excellent customer privilege management device includes one or more information of gender, age group, annual income group, occupation of the user of the first customer terminal or the second customer terminal, and the first The excellent customer privilege management system according to claim 1, wherein a part or all of the usage record of the customer terminal or the second customer terminal can be received. The excellent customer privilege management device includes one or more information of gender, age group, annual income group, occupation of the user of the first customer terminal or the second customer terminal, and the first The excellent customer privilege management system according to claim 1, wherein statistical data created using a part or all of the usage record of a customer terminal or the second customer terminal can be transmitted to the store terminal. The excellent customer privilege management system according to claim 1, wherein the first customer terminal and the second customer terminal can mutually send and receive text via the excellent customer privilege management device. A customer identification code represents a user of a first customer terminal used by a first customer who directly enjoys an excellent customer benefit and a user of a second customer terminal used by a second customer associated with the first customer terminal. And the first customer terminal or the second customer terminal using the presented customer identification code when a user of the first customer terminal or the second customer terminal uses a privilege. A method for managing superior customer benefits, comprising the step of determining whether or not there are two customer terminals. A customer identification code represents a user of a first customer terminal used by a first customer who directly enjoys an excellent customer benefit and a user of a second customer terminal used by a second customer associated with the first customer terminal. When the user of the first customer terminal or the second customer terminal uses a privilege, the first customer terminal or the second customer is registered using the presented customer identification code. An excellent customer privilege management apparatus characterized by having excellent customer privilege management means for determining whether a terminal is provided and providing a corresponding privilege.

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