JP2016177265A - Display control device and display control system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide information more efficiently to a particular user.SOLUTION: A display control device to be connected to a display device and a plurality of mobile terminals includes: a reception unit 109 that receives a plurality of pieces of distance information including the information that identifies the plurality of mobile terminals and the information representing the distance between the plurality of mobile terminals and the display device; a specification unit that specifies a particular mobile terminal that is closest to the display device on the basis of the plurality of pieces of distance information; an acquisition unit that acquires the attribute information of the particular mobile terminal; an extraction unit that extracts the coincided attribute information that coincides with the attribute information acquired by the acquisition unit among the attribute information of other mobile terminals specified based on the plurality of pieces of distance information; and a transmission unit 110 that transmits the information to the display device on the basis of the coincided attribute information.SELECTED DRAWING: Figure 2

Description

  The present disclosure relates to a display control device and a display control system for updating a display used in digital signage or the like.

  2. Description of the Related Art Conventionally, there has been a method of providing information from digital signage based on attributes common to a plurality of users by grasping the plurality of users.

JP 2011-002784 A

  The present disclosure relates to a display control device and a display control system that can provide information to a specific user more efficiently.

  One aspect of the present disclosure is a display control device connected to a display device and a plurality of portable terminals, information identifying the plurality of portable terminals, and information indicating distances between the plurality of portable terminals and the display device , Including a receiving unit that receives a plurality of distance information. Moreover, the specific part which specifies the specific portable terminal with the shortest distance of a portable terminal and a display apparatus is provided based on several distance information. Moreover, the acquisition part which acquires the attribute information of a specific portable terminal, and the extraction part which extracts the matching attribute information which matches the attribute information acquired in the acquisition part among the attribute information of the other portable terminal specified from several distance information With. Moreover, the transmission part which transmits information to a display apparatus based on matching attribute information is provided.

  The present disclosure can provide information to a specific user more efficiently.

Configuration diagram of display control system in embodiment Functional block diagram of a display control device of a display control system in an embodiment Conceptual diagram of terminal action log of display control system in an embodiment Operation flow diagram of display control device of display control system in embodiment The figure which shows the attribute information table of the display control system in embodiment

  Hereinafter, embodiments will be described in detail with reference to the drawings as appropriate. However, more detailed explanation than necessary may be omitted. For example, detailed descriptions of already well-known matters and repeated descriptions for substantially the same configuration may be omitted. This is to avoid the following description from becoming unnecessarily redundant and to facilitate understanding by those skilled in the art.

  The accompanying drawings and the following description are provided to enable those skilled in the art to fully understand the present disclosure, and are not intended to limit the subject matter described in the claims.

  Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.

  A display control system having the display control apparatus of this embodiment will be described with reference to FIG. FIG. 1 is a configuration diagram of a display control system according to an embodiment.

  The display control system includes display terminals 102a and 102b, portable terminals 103a to 103e, beacons 104a and 104b, and a signage server 105. The display terminals 102a and 102b are installed in a plurality of places 101a and 101b such as stores or stations. The users at the respective locations have the portable terminals 103a to 103e. The beacons 104a and 104b are arranged near the display terminals (digital signage) 102a and 102b, and transmit signals for measuring the distance between the mobile terminal and the display terminal. The signage server 105 is a display control apparatus that distributes content suitable for each of the locations 101a and 101b to the display terminals 102a and 102b via the network.

  The beacons 104a and 104b always transmit ID (Identification) (beacon ID) for identifying each beacon. The mobile terminals 103a to 103e are preinstalled with applications that receive the signals of the beacons 104a and 104b and measure the strength of the signals (radio wave intensity). The application notifies the signage server 105 via the network of the beacon ID of the received beacon, the radio wave intensity of the beacon ID, and the mobile terminal ID that identifies the mobile terminals 103a to 103e.

  The mobile terminals 103a to 103e periodically notify the signage server 105 of the information while receiving signals from the beacons 104a and 104b. The mobile terminals 103a to 103e all communicate with the signage server 105 via the network, but the communication other than the communication between the mobile terminal 103a and the signage server 105 is not shown.

  In order to measure the distance between the display terminal and the portable terminal, beacons 104a and 104b are installed. If the distance can be measured, the relative distance may be measured using GPS (Global Positioning System) or the like without using the beacons 104a and 104b.

  The beacon may be integrated with the display terminal.

  Information on the distance between the display terminal and the mobile terminal need not be sent directly from the mobile terminal to the signage server 105, but may be transmitted via the display terminals 102a, 102b, and the like.

  The signage server 105 includes a CPU (Central Processing Unit) 106, a memory 107, a storage 108, a reception unit 109, and a transmission unit 110. The receiving unit 109 receives information such as a beacon ID, a radio wave intensity, and a mobile terminal ID that are periodically transmitted from the mobile terminal. The transmission unit 110 transmits content to be displayed on the display terminals 102a and 102b.

  In addition, since the display terminals 102a and 102b, the portable terminals 103a to 103e, and the beacons 104a and 104b have the same configuration, the following description will be described as a display terminal, a portable terminal, and a beacon.

  Next, the outline of the signage server 105 will be described with reference to FIG. FIG. 2 is a functional block diagram of the display control device of the display control system according to the embodiment.

  The signage server 105 includes a display content determination unit 201, a terminal action log 202, a content information DB (Database) 203, and a terminal attribute information DB 204. The display content determination unit 201 determines the content to be transmitted to the display terminal. The terminal action log 202 stores information such as a beacon ID, a radio wave intensity, and a mobile terminal ID transmitted from the mobile terminal received by the receiving unit 109. The content information DB 203 holds content to be displayed on the display terminal in association with attribute information. The terminal attribute information DB 204 manages information of users who own mobile terminals, particularly attribute information.

  The display content determination unit 201 is realized by the CPU 106 and the memory 107. The terminal action log 202, the content information DB 203, and the terminal attribute information DB 204 are stored in the storage 108.

  Here, the attribute information specifically refers to information of a user who owns the terminal, which will be described later, for example, information such as age, sex, occupation, or hobby. Content to be displayed on the display terminal is determined based on this attribute information.

  The terminal action log 202 will be described with reference to FIG. FIG. 3 is a conceptual diagram of the terminal action log 202 of the display control system in the present embodiment.

  The terminal action log 202 manages the beacon ID, the radio wave intensity, and the mobile terminal ID received from the receiving unit 109. The terminal action log 202 manages information for each beacon. The terminal action log 202 has a plurality of beacon action tables shown in FIG.

  The behavior table for each beacon includes an update threshold value, a reference threshold value, and a distance table.

  The update threshold is a reference for determining whether or not the user is watching the content on the display terminal. The update threshold is a threshold for determining whether or not the user is very close to the display terminal. That is, the update threshold value is a threshold value for determining whether or not the mobile terminal held by the user is very close to a beacon located near the display terminal.

  In the present embodiment, the update threshold is one of the values of the radio field intensity, and when the radio field intensity value is larger than this value, the user is very close to the display terminal.

  On the other hand, the reference threshold is a standard for determining whether or not the user is in a range where the content of the display terminal can be seen. The reference threshold value is a threshold value for determining whether or not the user is near the display terminal. That is, the reference threshold value is a threshold value for determining whether or not the mobile terminal held by the user is close to a beacon near the display terminal.

  In the present embodiment, the reference threshold value is one of the values of the radio wave intensity, like the update threshold value, and when the radio wave intensity value is larger than this value, the user is close to the display terminal.

  Note that the distance between the portable terminal and the display terminal defined by the update threshold and the reference threshold varies depending on the size of the display terminal, the installation status, and the like. Therefore, the update threshold value and the reference threshold value are individually set for each beacon action table.

  The update threshold value and the reference threshold value are set, for example, from distances determined such that the update distance is 2 m and the reference distance is 5 m, according to the value of the radio wave intensity corresponding thereto.

  For the above purpose, as the distance, the distance indicated by the reference threshold is longer than the distance indicated by the update threshold. However, when the threshold value is set based on the radio field intensity as in the present embodiment, the update threshold value is larger than the reference threshold value.

  The distance table is composed of the value of the radio wave intensity and the mobile terminal ID. In this example, sorting is performed based on the value of the radio wave intensity, but the sorting may be performed.

  The distance table is updated each time a value of the radio wave intensity and the mobile terminal ID are received from the mobile terminal, and the latest information is always held. However, the distance table may store past information together with the reception time. Note that the reception time in this case may be the time transmitted from the portable terminal or the time received by the signage server 105.

  Next, the operation of the signage server 105 will be described with reference to FIG. FIG. 4 is an operation flowchart of the display control device of the display control system according to the embodiment.

  In the signage server 105, the display content determination unit 201 determines the content to be transmitted for each display terminal. For this reason, the content is determined using the terminal attribute information DB 204 based on the beacon action table corresponding to the beacon corresponding to the display terminal, and the determined content is transmitted via the transmission unit 110. Thereby, operation is performed according to the flow of FIG. 4 for each beacon ID.

  Hereinafter, a specific operation of the signage server 105 will be described. In the behavior table for each beacon, the display content determination unit 201 determines whether the radio field intensity value has changed among the current radio field intensity values that are larger than the update threshold (step S401).

  The timing for determination may be regular or when an event is received that the content of the terminal action log 202 has been rewritten.

  If there is no change in the value of the radio wave intensity (No in step S401), the process returns to step S401.

  On the other hand, when the value of the radio field intensity has changed (Yes in step S401), the display content determination unit 201 identifies the mobile terminal having the highest radio field intensity value in the beacon-by-beacon action table and uses the mobile terminal ID to determine the Attribute information is acquired (step S402).

  Here, the attribute information will be described with reference to FIG. FIG. 5 is a diagram illustrating an attribute information table of the display control system according to the embodiment.

  As shown in FIG. 5, the attribute information table includes a mobile terminal ID and four attribute information items such as gender, age, occupation, and hobby. The attribute information table is stored in the terminal attribute information DB 204 using the mobile terminal ID as a key.

  In step S402, the mobile terminal having the largest radio field intensity value is identified. The display content determination unit 201 acquires attribute information from the identified mobile terminal ID of the mobile terminal (step S402).

  The display content determination unit 201 identifies a mobile terminal whose radio field intensity value is larger than the reference threshold value, and extracts the mobile terminal ID (step S403). At this time, the mobile terminal ID specified in step S402 is also extracted, but in step S403, the mobile terminal extracted in step S402 is not extracted (excluded from the extracted one).

  The display content determination unit 201 acquires attribute information from the attribute information table of FIG. 5 based on the mobile terminal ID extracted in step S403. The display content determination unit 201 extracts attribute information (matching attribute information) that matches the attribute information acquired in step S402 from the acquired attribute information (step S404).

  The display content determination unit 201 searches the content information DB 203 using the attribute information extracted in step S404. The display content determination unit 201 acquires content that matches the extracted attribute information. The display content determination unit 201 causes the transmission unit 110 to transmit the content to the display terminal corresponding to the beacon ID (step S405).

  Steps S401 to S405 are performed for each beacon action table shown in FIG.

  The content transmitted in this way is displayed on the display terminal, and the content is switched.

  If the mobile terminal ID extracted in step S403 does not exist, it means that there is no other user nearby, so the attribute information of that one user may be used as the matching attribute information.

  In addition, when the beacon radio wave reachable range matches the content visible range, the reference threshold value need not be provided. In this case, in step S403, it is possible to extract all portable terminal IDs registered in the distance table of the behavior table for each beacon in FIG. 3 and perform steps S404 and S405.

  Here, the method for extracting the matching attribute information will be specifically described with reference to FIG. For example, it is assumed that the mobile terminal ID of the mobile terminal having the strongest radio field intensity is 1 and the mobile terminal ID of the mobile terminal having a radio field intensity value exceeding the reference threshold is 2 to 4 users.

  At this time, in step S402 of FIG. 4, male, 30s, office worker, and reading are extracted as attribute information. In step S404, the attribute information of the users 2 to 4, that is, the woman, the thirties, the public servant, the office worker, reading, travel, and horticulture are extracted. From the extracted attribute information, information corresponding to the attribute information extracted in step S402, 30's, office worker, and reading is extracted. The display content determination unit 201 picks up the content corresponding to the attribute information of the 30's, office worker, and reading from the content information DB 203 and sends it to the display terminal.

  When the radio field intensity changes and the mobile terminal ID of the mobile terminal with the highest radio field intensity is 2, the matching attribute information is female, 30s, and reading. Content based on the matching attribute information is provided.

  The display content determination unit 201 determines the content based on the matching attribute information as described above. However, it may be determined based on all matching attribute information, or may be determined based on attribute information in which many people match.

  As described above, the display control device corresponding to the signage server 105 of the present embodiment is a display control device connected to the display device corresponding to the display terminals 102a and 102b and the plurality of portable terminals 103a to 103e. A plurality of distance information including information corresponding to a portable terminal ID for identifying the plurality of portable terminals 103a to 103e and information corresponding to a radio wave intensity indicating a distance between the plurality of portable terminals 103a to 103e and the display device. A receiving unit 109 for receiving is provided. Moreover, the specific part equivalent to the display content determination part 201 which specifies the specific portable terminal with the shortest distance of a portable terminal and a display apparatus based on several distance information is provided. In addition, the acquisition unit corresponding to the display content determination unit 201 that acquires the attribute information of the specific mobile terminal, and the attribute information acquired by the acquisition unit among the attribute information of other mobile terminals specified from the plurality of distance information An extraction unit corresponding to the display content determination unit 201 that extracts the matching attribute information. Moreover, the transmission part 110 which transmits information to a display apparatus based on matching attribute information is provided.

  As a result, since the content is provided via the display terminal (display device) based on the matching attribute information, the user who is closest to the display terminal (display device) is interested in the surrounding users. Some content can be provided.

  The display control device also includes a terminal action log 202 that stores a plurality of distance information, a content information DB 203 that stores information transmitted to the display device in association with attribute information of the mobile terminal, and a user who owns the mobile terminal. A terminal attribute information DB 204 for managing information may be further provided. Thereby, distance information, attribute information of a portable terminal, and user information can be managed separately.

  Further, the terminal action log may include a plurality of beacon action tables. Thereby, the update threshold value and the reference threshold value can be set individually.

  When the distance between the specific mobile terminal and the display device changes, the specifying unit may specify another mobile terminal with the shortest distance between the plurality of mobile terminals and the display device again. Thereby, the content based on the matching attribute information is provided.

  The attribute information acquired by the acquisition unit may be an attribute related to at least one of gender, age, occupation, and hobby. As a result, the content to be displayed on the display terminal can be determined based on the attribute information.

  Further, the information indicating the distance between the plurality of mobile terminals and the display device may be a radio wave intensity. Thereby, the closeness of the user and the display device can be known from the radio wave intensity.

  Further, the display content determination unit may include a specifying unit, an acquisition unit, and an extraction unit. Thereby, the structure of a display content determination part can be simplified.

  The display control system of the present embodiment includes a display control device, a display device, a plurality of portable terminals, and a beacon that transmits a signal for measuring the distance between the plurality of portable terminals and the display device. Prepare. Accordingly, it is possible to provide content that is interesting to users around the user while taking into account the user's preferences closest to the display device.

  Further, the display device and the beacon may be integrated. Thereby, the configuration of the display control system can be simplified.

  The display control apparatus according to the present disclosure can be used, for example, for digital signage provided in a store or a station.

102a, 102b Display terminal 103a, 103b, 103c, 103d, 103e Mobile terminal 104a, 104b Beacon 105 Signage server 106 CPU
107 memory 108 storage 109 receiving unit 110 transmitting unit 201 display content determining unit 202 terminal action log 203 content information DB
204 Terminal attribute information DB

Claims (9)

A display control device connected to a display device and a plurality of portable terminals,
A receiving unit for receiving a plurality of distance information including information for identifying the plurality of portable terminals, and information indicating a distance between the plurality of portable terminals and the display device;
Based on the plurality of distance information, a specifying unit that specifies a specific mobile terminal having a shortest distance between the mobile terminal and the display device;
An acquisition unit for acquiring attribute information of the specific mobile terminal;
An extraction unit that extracts matching attribute information that matches the attribute information acquired by the acquisition unit, among the attribute information of other mobile terminals specified from the plurality of distance information,
A transmission unit for transmitting information to the display device based on the matching attribute information;
A display control device. A terminal action log for storing the plurality of distance information;
A content information DB that holds information transmitted to the display device in association with attribute information of the mobile terminal;
A terminal attribute information DB for managing information of a user who owns the mobile terminal;
The display control apparatus according to claim 1, further comprising:   The display control apparatus according to claim 2, wherein the terminal action log includes a plurality of beacon action tables.   2. The device according to claim 1, wherein when the distance between the specific mobile terminal and the display device is changed, the specifying unit again specifies another mobile terminal with the shortest distance between the plurality of mobile terminals and the display device. Display control device.   The display control apparatus according to claim 1, wherein the attribute information acquired by the acquisition unit is an attribute related to at least one of sex, age, occupation, and hobby.   The display control apparatus according to claim 1, wherein the information indicating the distance between the plurality of portable terminals and the display apparatus is a radio wave intensity.   The display control apparatus according to claim 1, wherein the display content determination unit includes the identification unit, the acquisition unit, and the extraction unit. A display control device according to claim 1;
A display device;
Multiple mobile devices,
A beacon that transmits a signal for measuring the distance between the plurality of portable terminals and the display device;
Display control system with.   The display control system according to claim 8, wherein the display device and the beacon are integrated.

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