JP2016162457A - Transaction processing method and system for connecting online communication and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a transaction processing method and system and a recording medium for connecting online communication.SOLUTION: A communication method includes: a step of receiving requirements for a communication request from the terminal equipment of a user via a network interface; a step of selecting a plurality of advertisers related to the requirements by referring to a database in a processor; a step of displaying the plurality of advertisers corresponding to the requirements in the processor; and a step of transmitting the requirements via the network interface to the terminal equipment of at least a part of the advertisers selected by the terminal equipment of the user among the plurality of advertisers, and connecting communication by one to many between the terminal equipment of the user and the terminal equipment of at least a part of the advertisers.SELECTED DRAWING: Figure 3

Description

  Embodiments of the present invention relate to transaction processing techniques for connecting online communications.

  Recently, with the rapid development of communication networks such as the Internet, information retrieval using communication networks has become common. Internet users (searchers) can easily obtain the necessary information anytime and anywhere while using the Internet, and such information retrieval has brought many changes in our entire life. .

  Information search provides a search result screen in response to a search request from a searcher, but the search list order of advertisers in a predetermined contract state is provided to the searcher who generated the search request. It is established by doing.

  Providing the search list order of the advertiser can be said to have the same effect as a publicity act for the advertiser to the searcher. It has become common in the industry and is actively being used.

  As an example of keyword advertisement, in Korean Patent Application No. 10-2004-0007758, a predetermined number of search lists are selected based on a bid price, and one or more selected search lists are arbitrarily arranged in a random arrangement order. An advertisement display method is disclosed.

  Some commercial searches (for example, quotes and consultations) are performed by the searcher on the phone or homepage for a number of companies on the search list to select companies that meet the searcher's requirements. The troublesome action of directly confirming related information (for example, prices and conditions) by searching or the like must be repeated for each company.

  Existing search patterns for some keyword advertisements are not efficient for searchers and advertisers, and the same UI (user interface) and search environment are provided for all keywords. As a result, there is a problem that it brings a very unreasonable structure and search limit as an advertising platform.

  Providing a platform that supports connection with an advertiser (which may be described as a “company” in the present invention) that can accurately express needs and can respond to the user's needs. The purpose is to do.

  A computer-implemented communication method comprising receiving a necessary condition for requesting communication from a user terminal through a network interface, querying a database by a processor, and a plurality of advertisers related to the necessary condition ( For example, selecting a company), displaying a plurality of advertisers (eg, companies) against the requirement in a processor, and the plurality of advertisers (eg, companies) through a network interface The requirement is transmitted to a terminal of at least a part of an advertiser (for example, a company) selected from a terminal of the user, and the terminal of the user and a terminal of the at least a part of the advertiser (for example, a company) Including one-to-many connection with the machine To provide a Myunikeshon way.

  An input unit that receives input of necessary conditions for requesting communication from a user terminal, a selection unit that selects a plurality of advertisers (for example, companies) capable of requesting communication for the necessary conditions, and the necessary conditions are input. A display unit that displays the plurality of advertisers (for example, companies) on a screen, and at least some advertisers (for example, selected from the terminal of the user among the plurality of advertisers (for example, companies)) A communication system including a connection unit that transmits the necessary condition to a terminal of a company and connects the user terminal and the terminals of the at least some advertisers (for example, a company) in a one-to-many manner. I will provide a.

  According to the embodiment of the present invention, it is possible to provide a platform capable of easily and accurately expressing necessary conditions that are user needs.

  In addition, according to the embodiment of the present invention, it is possible to provide a platform that enables an advertiser (for example, a company) to easily identify a user having a need and respond to the user's needs.

  Furthermore, embodiments of the present invention can provide a platform that allows a user to assist with reliability information for selection by evaluating advertisers (eg, companies).

It is a figure for demonstrating the example of the advertisement provision environment in one Embodiment of this invention. It is the block diagram which showed the internal structure of the communication system in one Embodiment of this invention. It is the flowchart which showed the communication method in one Embodiment of this invention. It is an illustration for demonstrating the process of inputting a user's required condition in one Embodiment of this invention. It is an illustration for demonstrating the process of inputting a user's required condition in one Embodiment of this invention. It is an illustration for demonstrating the process of inputting a user's required condition in one Embodiment of this invention. It is an illustration for demonstrating the process of selecting a target company in one Embodiment of this invention. It is an illustration for demonstrating the process of selecting a company in one Embodiment of this invention. It is an illustration for demonstrating the company selection process in one Embodiment of this invention. It is an illustration figure for demonstrating the company display process in one Embodiment of this invention. It is an illustration figure for demonstrating the company display process in one Embodiment of this invention. It is an illustration figure for demonstrating the company display process in one Embodiment of this invention. It is an illustration for demonstrating the process in which a user's requirements are transmitted to a target company in one Embodiment of this invention. It is an illustration for demonstrating the process in which a user's requirements are transmitted to a target company in one Embodiment of this invention. It is an illustration for explaining a process of confirming acceptance conditions of a target company and requesting a transaction in an embodiment of the present invention. It is an illustration for explaining a process of confirming acceptance conditions of a target company and requesting a transaction in an embodiment of the present invention. It is an illustration for explaining a process of confirming acceptance conditions of a target company and requesting a transaction in an embodiment of the present invention. It is an illustration figure for demonstrating an example of the accounting model in one Embodiment of this invention. It is a block diagram for demonstrating an example of the internal structure of the computer system in one Embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

  The present embodiment relates to an advertisement model for connecting communication between a user and an advertiser (for example, a company) on a one-to-many basis (1: N) online. In the following, the advertiser is described as a company. However, the present invention is not limited to a company as a company, and discloses the technical idea of communication with an individual advertiser. Furthermore, not only the advertiser but also “company” and “advertiser” may be “a second user different from the user”, for example.

  FIG. 1 is a diagram for explaining an example of an advertisement providing environment according to an embodiment of the present invention. Here, FIG. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. At this time, the advertiser 110 and the user 140 may substantially mean terminals such as a PC, a notebook pancon, a smartphone, a tablet, and a wearable computer used by the advertiser 110 and the user 140. That is, in FIG. 1, the arrows shown between the advertiser 110, the advertising platform 120, the publisher 130, and the user 140 indicate that the terminal, the advertising platform 120, the publisher 130, and the user 140 that the advertiser 110 uses. It may mean that data is transmitted and received between terminals to be used via a wired / wireless network.

  The advertising platform 120 may mean a system that performs a bid for an advertisement of the advertiser 110, matching of an advertisement and a keyword, alignment of advertisements and advertisers, provision of an advertisement to the publisher 130, and charging by displaying an advertisement. Good. Of the general and technical matters of the advertising platform 120, explanations of matters that can be understood by referring to the prior art regarding the search advertisement and / or banner advertisement platform transmitted via the Internet will be omitted.

  In this specification, the term “publisher” may be used in place of the term “site”. However, the description using the term site does not exclude the possibility of implementing the present invention in an environment that is not a general PC website connection, such as an application screen executed on a mobile terminal. Conversely, the term “site” may be used interchangeably with the term “publishing site” or the above-mentioned “publisher”. In other words, each site may correspond to an individual publisher (first publisher, second publisher,...) Included in the publisher 130. Here, the term “site” may include all types of websites that can display advertisements and can be provided to the user 140 via a wired network or a wireless network, and constitute a website. It may mean one web page.

  In addition, in this specification, “display” of an advertisement refers to a publicity content such as text, an image, a sound, a video, or a hyperlink related to the advertiser 110 through a site (publisher). May be construed to include what is provided. In addition, “selection” of the displayed advertisement means that the user 140 (for example, the above-mentioned site visitor) performs mouse click or touch screen touch on publicity content such as text or image provided through the site. Such a reaction may mean that the situation that the advertiser 110 has attempted to achieve by transmitting the publicity content occurs. Here, for example, the situation guided by the advertiser 110 is a situation where a page related to the advertiser 110 is displayed to a visitor who has selected an advertisement, or a page where the visitor is related to the advertiser 110. It may include performing an act such as membership subscription or product purchase.

  The publisher 130 may provide the user 140 with his / her site, may provide a page included in the site through the site, or may provide the user 140 with a search result for the keyword based on the input keyword. Good. Here, the publisher 130 may receive an advertisement for display on the page from the advertisement platform 120 and provide it to the user 140. For example, the publisher 130 may receive an advertisement suitable for the keyword input by the user 140 from the advertisement platform 120 and provide it to the user 140 as a search result.

  The publisher 130 may provide a route (screen) through which the advertisement is directly provided to the user 140. In a general online environment, the advertisement may be provided through a website. Here, each of a plurality of individual advertisement platforms (first advertisement platform, second advertisement platform,...) Included in the advertisement platform 120 is a plurality of individual publishers (first publisher, second publisher,. ..)) May be displayed through at least one individual publisher. In addition, each of a plurality of individual publishers may display the advertisement described above on at least one site to the user 140. In addition to such advertisement display, integrated search, cafe / blog service, social network, etc. At least one of various services that can be provided via a wired / wireless network, such as a service, may be further provided.

  In some embodiments, the communication system described in the embodiment of the present invention may be a computer system that constitutes one advertisement platform among a plurality of individual advertisement platforms. It may be a computer system constituting one publisher.

  In FIG. 1, a file distribution system 150 may be selectively used as necessary. For example, when the user 140 uses a mobile terminal, the file distribution system 150 may provide the user 140 with a file for installing an application related to the publisher 130 on the mobile terminal. To this end, the file distribution system includes a file management unit that stores and maintains the above-described file, and a file transmission unit that transmits the above-described file to the mobile terminal in response to a request from the mobile terminal of the user 140. Also good. An application may be installed on the mobile terminal using the transmitted file, and the application controls the mobile terminal so that the mobile terminal executes the steps of the communication method according to an embodiment of the present invention. May be.

  The communication system and communication method according to the present invention will be specifically described as follows.

  FIG. 2 is a block diagram for explaining the internal configuration of the communication system in one embodiment of the present invention.

  The communication system 200 according to the present embodiment may include a processor 210, a bus 220, a network interface 230, a memory 240, and a database 250. The memory 240 may include an operating system 241 and a service providing routine 242. The processor 210 may include an input unit 211, a selection unit 212, a display unit 213, a connection unit 214, and a management unit 215. In other embodiments, the communication system 200 may include more components than the components of FIG. 2, or some components may be removed.

  The memory 240 is a computer-readable recording medium, and may include a RAM (Random Access Memory), a ROM (Read Only Memory), and a permanent mass storage device such as a disk drive. . The memory 240 may store program codes for the operating system 241 and the service providing routine 242. Such software components may be loaded from a computer readable recording medium separate from the memory 240 using a drive mechanism (not shown). Such another computer-readable recording medium may include a computer-readable recording medium (not shown), such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, or a memory card. In other embodiments, the software components may be loaded into the memory 240 using a network interface 230 that is not a computer readable recording medium.

  Bus 220 allows communication and data transmission between components of communication system 200. The bus 220 may be configured using a high-speed serial bus, a parallel bus, a SAN (Storage Area Network), and / or other suitable communication technology.

  The network interface 230 may be a computer hardware component for connecting the communication system 200 to a computer network. The network interface 230 may connect the communication system 200 to a computer network via a wireless or wired connection.

  The database 250 serves to store and maintain content registered by the advertiser (ie, company) as advertising material. Although FIG. 2 shows that the database 250 is constructed and provided in the communication system 200, the present invention is not limited to this, and the whole or a part of the database may be in accordance with the service implementation method or environment. It can also exist as an external database built on another system.

  The processor 210 may be configured to process computer program instructions by performing basic arithmetic, logic, and input / output operations of the communication system 200. The instructions may be provided to processor 210 via bus 220 by memory 240 or network interface 230. The processor 210 may be configured to execute program codes for the input unit 211, the selection unit 212, the display unit 213, the connection unit 214, and the management unit 215. Such a program code may be stored in a recording device such as the memory 240.

  The input unit 211, the selection unit 212, the display unit 213, the connection unit 214, and the management unit 215 may be configured to execute a communication method described below.

  FIG. 3 is a flowchart for explaining a communication method in an embodiment of the present invention.

  In step 310, the input unit 211 provides an input form that can easily and accurately express the user's needs, and by using the input form, conditions necessary for a communication request from the user (hereinafter, referred to as a request for communication) are provided. , “Required condition”) may be received. The input unit 211 may provide various expression styles that can express requirements and needs for the user to communicate with the company. As an example, communication categories may be classified according to keywords, services, etc., and the input form format for the user to input necessary conditions for each category may be applied differently. For example, when a keyword is input from the user, the input unit 211 displays a banner that guides the input of necessary conditions on the search result page for the keyword, and when the user selects the banner, An input form corresponding to the input keyword may be provided. In this specification, the term “requirement” may mean all formats that can be transmitted online such as location (eg, GPS, map, etc.), photo, video, audio, file, text, etc. Good.

  In step 320, the selection unit 212 may select a candidate company that can make a communication request according to the user's requirements among companies registered in the advertising platform. As an example, the selection unit 212 may select a keyword input by the user or an affiliated company corresponding to the selected service as a candidate company. As another example, the selection unit 212 may specify a keyword or service from the requirements input by the user, and then select an affiliated company corresponding to the keyword or service as a candidate company. Furthermore, the selection unit 212 may determine at least one group having communication qualifications with the user among candidate companies based on the advertisement amount presented by the company at the time of advertisement registration and the quality score of the company. In other words, it can be said that the advertising amount and the quality score of the company are applied to an opportunity to obtain a communication qualification for the user's requirements.

  In step 330, the display unit 213 may display the candidate companies selected in step 320 in order to provide the company with a communication opportunity for the user's requirements. Here, the display unit 213 may display candidate companies according to company rankings calculated by various logics. As an example, when displaying the candidate company, the display unit 213 may display the candidate company in an aligned manner based on the quality score of the candidate company. As another example, the display unit 213 may display the companies having communication qualifications with the user by classifying them into groups, and the companies in the group may be displayed based on the quality score of the company. .

  In operation 340, the connection unit 214 may connect communication with at least one company according to the user's requirements. Here, the connection unit 214 communicates the user's requirements for the company examined or selected from the companies displayed in step 330 (hereinafter referred to as “target company”), thereby You may request communication. Thereafter, the connection unit 214 may transmit a condition proposed by the target company (hereinafter referred to as “acceptance condition”) to the user as a response to the user's necessary condition. Here, the acceptance conditions may mean all the formats that can be transmitted online, such as photos, moving images, sounds, files, texts, and positions, as in the necessary conditions. The connection unit 214 may provide an environment for inputting acceptance conditions for the user's necessary conditions for the target company in a state where the user's communication request is maintained (response structure). As an example, the items proposed by the target company to the user may be supplemented with price (or price range), suggested content (text, photos, videos, audio, files, etc.), and content included in the user's requirements. Possible file formats, corrections to images and text uploaded by the user, company introduction (location, text, photos, videos, audio, files, etc.) may be included. In other words, the connection unit 214 can communicate one-to-many communication between the user and the target company by transmitting the user's necessary conditions to the target company and transmitting the target company's acceptance conditions to the user. Further, the connection unit 214 may transmit the user requirements to the target company with a time difference for each company or group. Conversely, the user requirements are transmitted to the target company in real time. However, when the acceptance condition of the target company is transmitted to the user, it may be transmitted with a time difference for each company or group.

  In step 350, the management unit 215 may manage the communication state and breakdown between the user and the company, and collect the reliability information such as reviews and scores from the user. The target may be provided with a role of managing the entire platform related to communication between the user and the company, such as a function of charging at least a part of the conditions between the time when the communication request with the user is completed and the time when the communication is completed. As an example of a charging method, the management unit 215 is configured to charge a model when receiving a communication request from a user, a model to charge when acquiring a communication qualification with the user, and a model to charge when a transaction with the user is confirmed. Further, after the transaction with the user is completed, the billing for the company may be processed by applying a model for charging at a certain rate of the transaction amount.

  Hereinafter, a quote request will be described as a typical example of communication between a user and a company.

  The process of inputting user requirements will be described with reference to FIGS.

  FIG. 4 exemplarily shows the search screen 400. When the user inputs the keyword 401 “brand bag repair” on the search screen 400, the search screen 400 searches the keyword 401 “brand bag repair”. A result 402 is displayed, and a banner 410 for guiding a request for quotation may be displayed.

  Referring to FIG. 5, when the user selects a banner 510 for requesting a quote on the search screen 500, the quote request screen 520 including an input form capable of inputting data in various formats is expanded. Good. Here, the input form of the estimate request screen 520 provides an environment in which a position, a photo, a video, a sound, a file, text, and the like can be input.

  The inflow route to the estimate request screen 520 may be realized by various methods other than the method through the banner 510. For example, the quote request screen 520 may be displayed immediately together with the search result for the keyword, or the quote request screen 520 may be included in a specific collection. Furthermore, the service model for connecting the communication between the user and the company is not limited to the search service, and an external service (for example, a cafe / blog service, a social network service, etc.) without being linked to a keyword. It can also be realized by a form inflowing from the outside by displaying the banner 510 or the quotation request screen 520 for guiding the quotation request.

  The input form of the estimate request screen 520 is determined by a keyword input by the user or a service provided to the user. For example, as shown in FIG. May include a function for inputting the user's position, a function for creating detailed repair requirements as text, and attaching a photo or a moving picture.

  As another example, as shown in FIG. 6, an input form (620-A) including a function of selecting a company and a product (Internet, IPTV, telephone, etc.) is applied to a request for quotation for Internet subscription. Alternatively, an input form (620-B) including a function for selecting a vehicle type may be applied to a request for a quote for a hand-washing car wash. As described above, according to a keyword or a service, by transmitting an input form corresponding to the keyword or service to the user, it is possible to assist the user in inputting a requirement for communication easily and accurately.

  Referring to FIG. 7, the estimate request screen 720 may include a target company selection function 721 that allows a user to examine or select a target company for which communication is requested. When the user inputs the target company selection function 721 on the estimate request screen 720, a candidate company list 730 having communication qualifications with the user may be displayed, and a selection menu that allows individual selection for each company included in the candidate company list 730 731 may be provided. The top n companies included in the candidate company list 730 are selected and displayed by default, and the user uses the selection menu 731 for each company whose default selection is canceled or included in the candidate company list 730. May be selected individually.

  The candidate company list 730 may be selected based on the advertising amount and quality score of the company on the advertising platform, and the specific selection process and display process are as follows.

  FIG. 8 is a flowchart showing a company selection process in one embodiment of the present invention. In the company selection process according to an embodiment, each stage may be executed by the selection unit 212 described with reference to FIG.

  In the advertising platform, in the advertising registration process for each company, when the user selects the final company (that is, when the user requests a transaction), the maximum advertising amount that the company can pay (hereinafter referred to as “successful bid BA”). Register).

  In step 801, the selection unit 212 calculates a group determination ranking (by keyword) based on the successful bid BA of the company and the quality score. As an example, the group determination ranking may be defined as Equation 1 below. That is, as Formula 1, group determination ranking = successful bid BA × quality score.

  Here, the quality score is an index that can be used for the purpose of confirming the reliability when the user selects a company, such as the number of transactions decided by the user and the score (postscript score) and the company's recognition degree. It is determined by using it in combination. The quality score may be defined as Equation 2 below.

  That is, Formula 2 is quality score = a × number of transactions determined + b × score + c × company recognition + d × transaction period. Here, “a”, “b”, “c”, and “d” mean weight values, the company recognition means QC, the number of advertisement inquiries, and the like. The QC is a query count. In one embodiment of the present invention, the QC is one of factors representing company awareness, and is a query count for the company.

  In step 802, the selection unit 212 determines at least one group by dividing the top n companies according to the group determination ranking of the companies. For example, in the group determination ranking, the top 1-5 companies may be divided into 1 group, and the top 6-10 companies may be divided into 2 groups.

  For example, when the company's successful bid BA and quality score (QI) are as shown in FIG. 9, the group determination ranking (RI) may be calculated by multiplying the successful bid BA by the quality score (QI). However, companies A to E are determined as one group, and companies F to J are determined as two groups.

  Candidate companies selected on the basis of the group decision ranking (RI) may be defined as a “paid list” to be charged.

  FIG. 10 is a flowchart showing a company display process in one embodiment of the present invention. In the company display process according to an embodiment, each stage may be executed by the display unit 213 described with reference to FIG.

  In step 1001, when a candidate company group having communication qualifications with the user is determined, the display unit 213 calculates a display ranking determination ranking of the companies in the group based on the quality score of the company for each group.

  In step 1002, the display unit 213 may display candidate companies having a communication qualification with the user by group, and display companies in the group according to the display ranking determination ranking.

  The group determination ranking described with reference to FIG. 8 is used as an element for determining a group having a communication opportunity with the user. On the other hand, the display ranking determination ranking described with reference to FIG. 10 is reproduced based on the quality score. Calculated. The company display ranking determination ranking may be used as a ranking of a screen on which the user examines the target company.

  For example, when the quality score (QI) of a company in one group and the quality score (QI) of a company in two groups are as shown in FIG. 11, the display ranking is determined based on the quality score (QI). Here, when the quality score (QI) is the same, the display ranking may be determined by the successful bid BA.

  As illustrated in FIG. 12, a candidate company list 1230 having a communication qualification with the user may be displayed on the estimate request screen in response to the user's target company examination request. Two groups 1232 may be displayed. Here, in the case of a candidate company corresponding to one group 1231, it may be displayed in a selected state because it is a default company for a communication request with a user, and the default selection is canceled or the company displayed in the candidate company list 1230. May be selected individually by the user.

  Referring to FIG. 13, when a user inputs a necessary condition on an estimate request screen 1320 and reviews or selects a target company and then inputs an “estimate request” button 1322, an estimate request confirmation screen 1330 for final guidance pops up. May be provided. Here, the estimate request confirmation screen 1330 may include a function of guiding an estimate request anonymously and a function of inputting an estimate request response time. Accordingly, the user can confirm that his / her personal information is protected by anonymous estimation through the estimate request confirmation screen 1330, and the user can select and limit the time for receiving a response to the estimate request. it can. At this time, the response time may be a type such as 24 hours, 3 days, or 1 week, or may be selected from a type such as 00, 00, 00.

  In this embodiment, prior to determining the act of transmitting the user's necessary conditions to the company, by placing the user's personal information protection device, the final company is not selected after the user's necessary conditions are transmitted or the transaction is performed. It is possible to reduce the user's stress and burden due to the continued communication of event and publicity even after the event is over. The user's personal information protection device may be broadly divided into an anonymous request and a response time limit, which will be specifically described below.

  FIG. 14 is a flowchart illustrating a communication connection process according to an embodiment of the present invention. In the communication connection process according to an embodiment, each stage may be performed by the connection unit 214 described with reference to FIG.

  In step 1401, the connection unit 214 may request an estimate from the target company by transmitting the user's requirements for the target company that the user has reviewed or selected.

  Here, the connection unit 214 may anonymously request an estimate from the target company for the user's necessary conditions in order to protect the user's personal information. In other words, the connection unit 214 does not display the user's personal information on the platform until the user selects the final company that the user wishes to trade. As an example, a transaction history that is not related to personal information may be displayed while using a past transaction history. For example, an estimate request may be transmitted by a method as shown in Table 1.

  Thereafter, when the user confirms the acceptance conditions of the target company and selects the final company, the contact information of the user may be displayed as shown in Table 2. Here, a virtual number may be used for the contact information.

  The company selected as the final company will acquire the contact information of the user, but this contact information is maintained until the transaction is completed, and this contact information is discarded after the transaction is completed.

  Further, the connection unit 214 may transmit the user's necessary conditions in order for each group when transmitting the user's necessary conditions to the target company. As an example, a company determined as a group by the group decision ranking will transmit the user's request for quotation and necessary conditions in real time, and a company determined as two groups will receive a certain time (N minutes) after the user's request for quotation. The user's requirements may be communicated after elapses.

  In step 1402, the connection unit 214 may transmit to the user the acceptance condition input by the target company in response to the user's necessary condition. For example, the target company may input and transmit a proposal including a price as an acceptance condition in a state where the user's request for quotation is maintained (response structure). Here, in order to protect the user's personal information, the connection unit 214 prevents the acceptance condition of the target company from being transmitted to the user after the response time set by the user expires or the user selects the final company. You may limit automatically.

  On the other hand, if there is no response from the target company on the pay list within a certain period of time or the number of responding target companies does not reach a certain number, the connection unit 214 may be a part of the companies registered in the platform. May be selected as a “free list” company to be excluded from billing, and user requirements may be communicated to the selected company. The “free list” company may be selected at random from companies that have not entered the advertisement amount (BA), or some companies may be selected based on the quality score. In other words, if there is no response from the target company on the pay list or the number of responding target companies is less than a certain number, the connection unit 214 provides a communication opportunity with the user to the company on the free list. Can be granted.

  In the above description, it is described that the user's necessary conditions are transmitted to the target company with a time difference for each group. However, the present invention is not limited to this, and a reverse process is also possible. For example, suppose group 1 and group 2 are paid list companies. At the same time that the user requirements are entered, the user requirements are communicated in real time to all the companies in Group 1 and Group 2. After this, when the company inputs acceptance conditions for the user's requirements and transmits them, the holding conditions are held on the platform and then transmitted. 1 group is transmitted to the user in real time immediately after receiving the acceptance condition from the company, and 2 groups are transmitted to the user after a certain time has passed since receiving the acceptance condition from the company. Also good.

  When the acceptance condition is transmitted from the target company, the connection unit 214 may provide the user with an estimation result as a communication request result. For example, referring to FIG. 15, a target company list 1501 that proposes acceptance conditions for user requirements may be displayed on a notification page 1500 associated with the user. In the case of a company directly selected by the user among the target companies, by using priority and emphasis in the target company list 1501, the acceptance conditions of this company can be displayed separately from other companies. Good.

  The user may consider specific proposal contents of the company for each target company that has proposed acceptance conditions. For example, as illustrated in FIG. 16, when the user selects a specific company from the target company list 1601, a company confirmation screen 1640 that allows the acceptance conditions proposed by the selected company to be confirmed may be displayed. Through the company confirmation screen 1640, the user confirms the specific proposal contents and company introduction contents of the acceptance conditions entered by the target company, as well as reliability information such as reviews and ratings registered by other users. be able to. The company confirmation screen 1640 includes a “consult” function 1641 for one-to-many communication such as telephone, chat, and consultation, and a “reserve” function 1642 for the user to select and finalize a reservation as a final company. May be included. When a user makes a reservation request after communicating using the “consult” function 1641, the company may be able to confirm the reservation.

  When the reservation is confirmed between the user and the specific company, as shown in FIG. 17, a reservation confirmation state 1750 with this company is displayed on the notification page 1700, communication with the user's necessary conditions is interrupted, and other The company may be changed to a state where it is impossible to contact or propose from the company.

  The notification page 1700 includes a “postscript creation” function 1751 that can create a postscript for a company in the reservation confirmed state. This allows the user to complete the transaction with the company that has confirmed the reservation. While considering the transaction process, a “postscript creation” function 1751 on the notification page 1700 may be used to create and register a postscript for this company. In addition to the postscripts such as reviews and ratings, the service may be operated after a period during which the user can file an objection to the transaction process with the company.

  A company that has confirmed the reservation with the user may complete the transaction when the user's request is completed. If the user does not complete the transaction, the transaction is automatically completed after a certain period of time. May be.

  The management unit 215 described with reference to FIG. 2 provides various rewards (for example, points, mileage, etc.) for users who have performed at least one of the following creation and transaction completion processing within a certain period after the reservation is confirmed. ) May be provided.

  In addition, when displaying candidate companies having communication qualifications with the user according to the group determined by the group determination ranking, the management unit 215 sets the company that has made a transaction with the user (the company that has confirmed the reservation) within the group of this company. The minimum successful bid BA is charged. As shown in FIG. 18, when one group company succeeds in the transaction, the minimum successful bid BA in one group is 7000 won, and when two group companies succeed in the transaction, the minimum successful bid in the two groups Pay 500 won which is BA. For example, when the user directly selects the company “J” as the target company, the company “J” pays 500 won which is the minimum successful bid BA in the two groups to which the user “J” belongs.

  In addition to the model that charges each time a transaction is made based on the minimum successful bid BA in the group, the model charges (CPC model) that charges each time a user's requirements are met, and charges for acquiring communication qualifications for a certain period A model (CPT model) or the like may be applied.

For CPC model:
The company registers the maximum advertising amount (hereinafter referred to as “request BA”) that can be paid each time a user requirement is satisfied (by keyword) (that is, every time an estimate request is received).

  The selection unit 212 calculates a company ranking (by keyword) (company ranking = requested BA × quality score) based on the company's requested item BA and quality score. Here, the display unit 213 displays the companies in order according to the company ranking on the screen for selecting the target company, and the user selects the target company within the maximum set number after considering from the upper company, Necessary conditions may be communicated.

  The target company receives the user's necessary conditions by selection from the user, so that each time the user's necessary conditions are transmitted, the management unit 215 receives the request item BA registered in advance by the company, Charge the company.

For CPT model:
The platform provider opens and sells slots that can receive user requirements (by keyword). The sales method is a method of selling this slot to the top n (slots) companies with high rankings considering the willingness to pay by period and the quality score of the company.

  The company registers the maximum advertising amount (hereinafter referred to as “qualification acquisition BA”) that can be paid to acquire the qualification to receive the user requirements within a certain period (by keyword).

  The selection unit 212 calculates a company ranking (by keyword) (company ranking = qualification acquisition BA × quality score) based on the company's qualification acquisition BA and quality score. Here, the display unit 213 displays the companies in order according to the company ranking on the screen for selecting the target company, but the top n companies can receive the user's requirements indefinitely within a certain period. Get an opportunity.

  A method of assigning rankings according to the number of slots (concept that one listing is the same as one group), or a method of processing a group with a certain number of listings (for example, 1 Group: top 5 2Group top 6-10 etc.) may be selected.

  The difference elements for each rank of the CPC model and the CPT model are the same as the method of transmitting the user's necessary condition to the company with a time difference or the company's acceptance condition to the user with a time difference.

  However, the charging method of the CPT model may be determined by a ranking grant method. When a rank is assigned individually, the charge is made based on the qualification acquisition BA registered in advance by the company for each rank, and the corresponding period. Such a charging rule is maintained inside. On the other hand, when a certain number of listings are bundled and processed as a group in the CPT model, the difference element model for each rank is the same, but in the case of charging, the group charges based on the minimum qualification acquisition BA in the group. May be.

  Therefore, in the present embodiment, it is possible to provide a platform that supports a one-to-many communication connection with a company that can accurately represent the needs of the user and can respond to the needs of the user.

  FIGS. 4 to 7, 12 and 13, and FIGS. 15 to 17 are only exemplary screens for convenience of explanation to help understand the invention, and the configuration and order of the screens can be changed as much as possible. It is.

  FIG. 19 is a block diagram for explaining an example of the internal configuration of a computer system according to an embodiment of the present invention.

  As shown in FIG. 19, computer system 1900 includes at least one processor 1910, memory 1920, peripheral interface 1930, input / output subsystem 1940, power circuit 1950, and communication circuitry. 1960 may be provided. Here, the computer system 1900 may correspond to a user terminal (or advertiser terminal).

  For example, the memory 1920 may include a high-speed RAM, a magnetic disk, an SRAM, a DRAM, a ROM, a flash memory, or a non-volatile memory. The memory 1920 may include software modules, instruction word sets, or other various data necessary for the operation of the computer system 1900. Here, access to the memory 1920 from other components such as the processor 1910 and peripheral device interface 1930 may be controlled by the processor 1910.

  Peripheral device interface 1930 may couple an input peripheral device and / or an output peripheral device of computer system 1900 to processor 1910 and memory 1920. The processor 1910 may execute software modules or instruction word sets stored in the memory 1920 and perform various functions for the computer system 1900 to process data.

  Input / output subsystem 1940 may couple various input / output peripherals to peripheral interface 1930. For example, the input / output subsystem 1940 may include a controller for coupling peripheral devices such as a monitor, keyboard, mouse, printer, or, optionally, a touch screen or sensor to the peripheral device interface 1930. According to another aspect, the input / output peripheral device may be coupled to the peripheral device interface 1930 without going through the input / output subsystem 1940.

  The power circuit 1950 may supply power to all or some of the components of the terminal. For example, the power circuit 1950 includes a power management system, one or more power supplies such as a battery or an alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator. Or any other component for power generation, management, distribution.

  The communication circuit 1960 may allow communication with other computer systems based on at least one external port. Or, as described above, if necessary, the communication circuit 1960 includes an RF circuit, and enables communication with other computer systems by transmitting and receiving an RF signal, also known as an electromagnetic signal (electromagnetic signal). May be.

  The embodiment of FIG. 19 is merely an example of a computer system 1900, and the computer system 1900 may remove some of the components shown in FIG. 19 and is not shown in FIG. Additional components may be further provided, and a configuration or arrangement in which two or more components are combined may be provided. For example, a computer system for a communication terminal in a mobile environment may further include a touch screen, a sensor, and the like in addition to the components shown in FIG. 19, and the communication circuit 1960 includes various communication methods (WiFi). (Registered trademark), 3G, LTE, Bluetooth (registered trademark), NFC, Zigbee (registered trademark), etc.) circuit for RF communication may be provided. The components that can be included in the computer system 1900 may be implemented by hardware, software, or a combination of hardware and software that includes one or more signal processing or application specific integrated circuits.

  The method according to embodiments of the present invention may be implemented in the form of program instructions executable by various computer systems and recorded on a computer readable medium. The program according to the present embodiment may be configured as a PC-based program or an application dedicated to a mobile terminal.

  A messenger platform that provides a messenger service may provide a search function in conjunction with a search engine, and the communication environment proposed in the present invention, that is, communication between a user and a company is connected to the search function on the messenger in a one-to-many manner. A model may be applied. In other words, it is possible to express the user's necessary conditions by the search function on the messenger, and to realize a communication environment in which the company can respond to the user's necessary conditions based on the connection between the user and the company. it can. The messenger application to which the present invention is applied may be realized in the form of a program that operates independently, or may be configured in an in-app form of a specific application and can operate on the specific application. It may be realized as follows. Moreover, such an application may be installed in a user terminal (or advertiser terminal) by a file provided by the file distribution system. As an example, the file distribution system may include a file transmission unit (not shown) that transmits the file in response to a request from a user terminal (or advertiser terminal).

  As described above, according to the embodiment of the present invention, it is possible to provide a platform capable of easily and accurately expressing the requirements that are the needs of the user. In addition, according to the embodiment of the present invention, it is possible to provide a platform that enables a company to easily check a user having a need and respond to the user's needs. Furthermore, according to an embodiment of the present invention, a platform capable of supporting reliability information for a user to evaluate and select a company can be provided.

  The apparatus described above may be realized by hardware components, software components, and / or a combination of hardware and software components. For example, the apparatus and components described in the embodiments include, for example, a processor, a controller, an ALU (arithmetic logic unit), a digital signal processor (digital signal processor), a microcomputer, an FPA (field programmable array), and a PLU (programmable logarithm). unit), a microprocessor, or various devices capable of executing and responding to instructions may be implemented utilizing one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the OS. The processing device may also respond to software execution, access data, and store, manipulate, process, and generate data. For convenience of understanding, a single processing device may be described as being used, but those skilled in the art will recognize that a processing device may include multiple processing elements and / or multiple types of processing elements. You will understand that it is good. For example, the processing device may include multiple processors or a processor and a controller. Also, other processing configurations such as a parallel processor are possible.

  The software may include computer programs, code, instructions, or a combination of one or more of these, configuring the processing device to operate as desired, or processing independently or collectively. You may instruct the device. Software and / or data may be interpreted based on a processing device, or may provide instructions or data to a processing device, such as a type of machine, component, physical device, virtual device, computer storage medium Or it may be permanently or temporarily embodied in a device, or a transmitted signal wave. The software may be distributed over computer systems connected by a network and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

  The method according to the embodiment may be realized in the form of program instructions executable by various computer means and recorded on a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment or may be usable by those skilled in the art of computer software. Examples of the computer-readable recording medium include a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, an optical medium such as a CD-ROM and a DVD, and a magneto-optical medium such as a floppy disk. And hardware devices specially configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language code such as that generated by a compiler, but also high-level language code that is executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

  As described above, the embodiments have been described based on the limited embodiments and the drawings. However, those skilled in the art can make various modifications and variations from the above description. For example, the described techniques may be performed in a different order than the described method and / or components of the described system, structure, apparatus, circuit, etc. may be different from the described method. Appropriate results can be achieved even when combined or combined, or opposed or replaced by other components or equivalents.

  Accordingly, even different embodiments belong to the appended claims as long as they are equivalent to the claims.

200: Communication system 211: Input unit 212: Selection unit 213: Display unit 214: Connection unit 215: Management unit

Claims (19)

A communication method realized by a computer,
Receive the necessary conditions for requesting communication from the user's terminal through the network interface,
Query the database in the processor to select a number of advertisers relevant to the requirement,
Displaying the plurality of advertisers for the requirement in a processor;
The necessary conditions are transmitted to at least some advertiser terminals selected from the user terminals among the plurality of advertisers through the network interface, and the user terminals and the at least some advertisers are transmitted. A communication method that includes one-to-many communication with other terminals. Receiving a keyword from the user terminal through a network interface;
Query the database with the processor to determine if the received keyword is a pre-selected specific keyword;
The communication method according to claim 1, further comprising: displaying a banner for guiding input of the necessary condition on a page related to the specific keyword when it is determined that the specific keyword is determined. The receiving is
Providing input forms corresponding to specific keywords or specific services pre-selected by the processor,
The communication method according to claim 1, further comprising: receiving the necessary condition input to the input form from the user terminal through a network interface. The selection is
The communication method according to claim 1, further comprising: calculating an advertiser ranking based on an advertising amount and a quality score for each advertiser, and then selecting a certain number of upper advertisers according to the advertiser ranking. The display is
The communication method according to claim 1, comprising displaying the plurality of advertisers in an aligned manner based on a quality score for each advertiser. The connecting is
The communication method according to claim 1, further comprising: transmitting the necessary condition by applying a time difference based on an advertiser ranking when transmitting the necessary condition to the terminal of at least some of the advertisers. The connecting is
When the acceptance condition is received from the terminal of at least one of the at least some advertisers with respect to the necessary condition, the acceptance condition is transmitted to the user terminal, and the acceptance condition is transmitted. The communication method according to claim 1, further comprising: transmitting the acceptance condition by applying a time difference according to an advertiser ranking. The selection is
Calculating an advertiser ranking based on an advertiser's advertising amount and quality score, and then grouping a predetermined number of advertisers in the advertiser ranking order to select a plurality of groups,
The display is
The communication method according to claim 1, further comprising: displaying advertisers included in the plurality of groups by group. The display is
The communication method according to claim 8, wherein the plurality of advertisers are displayed for each group, and in the case of advertisers in the group, the advertisers are arranged and displayed based on the quality score for each advertiser. The connecting is
The method includes: transmitting the necessary condition by applying a time difference for each group according to a group ranking to which each advertiser belongs when transmitting the necessary condition to the terminals of the at least some advertisers. The communication method described in. The connecting is
When the acceptance condition is received from the terminal of at least one of the at least some advertisers with respect to the necessary condition, the acceptance condition is transmitted to the user terminal, and the acceptance condition is transmitted. The communication method according to claim 8, further comprising: applying the time difference for each group according to a group ranking to which each advertiser belongs when transmitting the acceptance condition. The connecting is
2. The communication method according to claim 1, comprising providing at least one of a function of anonymizing the personal information of the user and a function of limiting an advertiser's response time to the communication. The connecting is
If there is no response to the communication from the terminal of at least some of the advertisers within a certain time and if the number of responding advertisers does not reach a certain number, additionally select at least one advertiser, The communication method according to claim 1, comprising: transmitting the necessary condition to a terminal of a selected advertiser. The communication method according to claim 1, further comprising: processing billing for an advertiser whose communication is connected to the user terminal by a processor. Processing the billing is
Charging according to the number of times the necessary condition is transmitted, charging according to the number of times selected as the final advertiser for the transaction, and a period of maintaining the qualification for receiving the necessary condition transmission The communication method according to claim 14, comprising charging according to any one of charging according to a certain rate of a transaction amount due to a transaction. Processing billing for advertisers connected in communication with the user terminal;
The selection is
Calculating an advertiser ranking based on an advertiser's advertising amount and quality score, and then grouping a predetermined number of advertisers in the advertiser ranking order to select a plurality of groups,
The display is
Displaying advertisers included in the plurality of groups by group,
Processing the billing is
The communication method according to claim 1, further comprising: charging based on a minimum amount of advertisement amounts for each advertiser within a group to which an advertiser whose communication is connected to the user terminal. The communication method according to claim 1, wherein the communication is an environment for providing an estimate online, and the necessary condition includes estimate information.   A computer program for causing a computer to execute the method according to any one of claims 1 to 17. An input unit that receives input of necessary conditions for requesting communication from a user terminal,
A selection unit for selecting a plurality of advertisers capable of requesting communication with the necessary conditions;
A display unit for displaying the plurality of advertisers on a screen on which the necessary conditions are input;
The necessary conditions are transmitted to at least some advertiser terminals selected from the user terminals among the plurality of advertisers, and the user terminals and the at least some advertiser terminals are transmitted. A connection part for connecting one-to-many communication with
A communication system comprising

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