JP2016091426A - Coupon distribution device and coupon distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To achieve an increase in visitors to a specific place or sales promotion by increasing the number of persons who request the distribution of a coupon.SOLUTION: A coupon distribution device 1 includes: a photographic image acquisition part 22 for acquiring a photographic image transmitted by a user; a person determination part 23 for determining whether or not a person is projected in the photographic image; a pause determination part 24 for, when it is determined that the person is projected by the person determination part, determining whether or not the pause of the person is a predetermined pause; a reference image determination part 25 for determining whether or not the reference image is projected in the photographic image; and a coupon distribution part 26 for distributing coupons the amount or number of which is corresponding to the determination results of the person determination part, the pause determination part and the reference image determination part to the user who has transmitted the photographic image.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a coupon distribution device and a coupon distribution system that distribute electronic coupons via a network.

  A system for distributing electronic coupons via a network has been put into practical use. The coupon is mainly used as a sales promotion measure. For example, in Patent Document 1, a photographed image obtained by directly photographing an advertisement image with a camera of a mobile terminal is transmitted to a server, and the photographed image is received by the server. And if it turns out that it is what image | photographed the advertisement image directly, the technique of delivering a coupon to a portable terminal is disclosed.

  Patent Document 2 discloses a technique for distributing coupon ticket content every time the number of connections to a content provider reaches a predetermined number.

  As described above, there are various conditions for distributing the coupon, but there are many systems that set a condition that leads to sales promotion and distribute the coupon when this condition is satisfied.

JP 2008-47015 A Japanese Patent No. 5096841

  The coupon can be used not only for sales promotion but also for the purpose of promoting a visit to a specific place such as a sightseeing spot. In various conventional systems that distribute coupons, coupons are distributed under elaborate conditions, but in order to increase the number of visitors to a specific place, distribution of coupons for the purpose of sales promotion It is desirable to distribute coupons by setting different conditions.

  Increasing the monetary value of the coupon can easily increase the number of people who wish to distribute the coupon, but it is costly, so it is not desirable to simply increase the monetary value of the coupon. In order to increase the number of people who wish to distribute coupons without incurring costs as much as possible, for example, it is conceivable that a user can receive coupons while having fun. If the coupon can be received while having fun, a large number of users would like to distribute the coupon, which may increase the number of visitors to a specific place.

  The problem to be solved by the present invention is to provide a coupon distribution apparatus and a coupon distribution system capable of increasing the number of people who wish to distribute coupons and increasing the number of visitors to a specific place or promoting sales. It is to be.

In order to solve the above-described problem, in one aspect of the present invention, a captured image acquisition unit that acquires a captured image transmitted by a user;
A person determination unit for determining whether or not a person is included in the captured image;
A pose determination unit that determines whether or not a pose of the person is a predetermined pose when the person determination unit determines that a person is captured;
A reference image determination unit that determines whether or not a reference image is included in the captured image;
A coupon distribution apparatus comprising: a coupon distribution unit that distributes an amount or number of coupons according to the determination results of the person determination unit, the pose determination unit, and the reference image determination unit to a user who has transmitted the captured image. Is done.

  The coupon distribution unit may prioritize the determination results of the person determination unit, the pose determination unit, and the reference image determination unit, and distribute an amount or number of coupons according to the priority.

The pose determination unit determines whether a pose of the person in the captured image matches any of a plurality of predetermined reference poses;
The coupon distribution unit may transmit an amount or number of coupons corresponding to the type of the reference pose that matches the pose of the person in the captured image to the user who transmitted the captured image.

A human position determination unit that determines whether or not a person is captured in a predetermined area in the captured image;
The coupon distribution unit may distribute an amount or number of coupons according to the determination result of the person position determination unit to the user who transmitted the captured image.

A reference image position determination unit that determines whether or not a reference image is captured in a predetermined region in the captured image;
The coupon distribution unit may distribute an amount or number of coupons according to a determination result of the reference image position determination unit to a user who has transmitted the captured image.

A reference image size determination unit that determines whether the size of the reference image in the captured image is larger than a predetermined size;
The coupon distribution unit may distribute an amount or number of coupons according to the determination result of the reference image size determination unit to the user who transmitted the captured image.

In another aspect of the present invention, in a coupon distribution system including a terminal device possessed by a user and a coupon distribution device,
The terminal device
An imaging unit;
A communication unit that transmits and receives information to and from the coupon distribution device,
The coupon distribution device
A captured image acquisition unit that acquires a captured image captured by the imaging unit and transmitted from the communication unit;
A person determination unit for determining whether or not a person is included in the captured image;
A pose determination unit that determines whether or not a pose of the person is a predetermined pose when the person determination unit determines that a person is captured;
A reference image determination unit that determines whether or not a reference image is included in the captured image;
A coupon distribution system comprising: a coupon distribution unit that distributes an amount or number of coupons according to the determination results of the person determination unit, the pose determination unit, and the reference image determination unit to the terminal device that has transmitted the captured image. Is provided.

  Information on the pose of the person in the captured image, the position of the person, the type of the reference image, and the size of the reference image, the person determination unit, the pose determination unit, and the reference image determination You may further provide the coupon information provision apparatus which provides the said coupon delivery apparatus with the information regarding the quantity or number of coupons corresponding to the determination result of a part.

  According to the present invention, it is possible to increase the number of people who wish to distribute coupons and increase the number of visitors to a specific place, promote sales, and the like.

The block diagram which shows schematic structure of the coupon delivery system 1 by one Embodiment of this invention. The flowchart which shows an example of the processing operation of the coupon delivery system 1 of FIG. The flowchart which shows an example of the processing operation of the coupon delivery apparatus 3. The figure which shows the representative example of a person's pose. The figure which shows the example which divides | segments a picked-up image into several area | region R1-R4 virtually. The figure which summarized the result of having performed the process of FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following embodiments, description will be made centering on characteristic configurations and operations in the coupon distribution device and the coupon distribution system, but the coupon distribution device and the coupon distribution system may have configurations and operations omitted in the following description. . However, these omitted configurations and operations are also included in the scope of the present embodiment.

  FIG. 1 is a block diagram showing a schematic configuration of a coupon distribution system 1 according to an embodiment of the present invention. The coupon distribution system 1 in FIG. 1 includes a terminal device 2, a coupon distribution device 3, and a coupon information providing device 4. The terminal device 2, the coupon distribution device 3, and the coupon information providing device 4 send and receive various types of information via the network 5. The network 5 is, for example, a wireless network, and a specific wireless system for wireless signals transmitted and received through the wireless network is not limited. That is, various wireless systems such as cellular communication, wireless LAN, Bluetooth (registered trademark), and NFC (Near Field Communication) can be applied. Moreover, the coupon delivery apparatus 3 and the coupon information provision apparatus 4 may transmit / receive information by wire. Further, the coupon distribution device 3 and the coupon information providing device 4 may be integrated into one server, for example.

  The terminal device 2 is a device possessed by a user who receives a coupon. Specifically, the terminal device 2 is a mobile terminal including the imaging unit 11 such as a mobile phone, a smartphone, or a tablet terminal. When receiving a coupon, the user may register as a member in the coupon distribution system 1 or may receive a coupon without member registration.

  The terminal device 2 includes an imaging unit 11, an image storage unit 12, a first communication unit 13, a coupon storage unit 14, and a display unit 15. The image storage unit 12 stores the captured image captured by the imaging unit 11. The first communication unit 13 performs wireless communication using a predetermined wireless method. In the terminal device 2, a plurality of communication units corresponding to different wireless systems may be provided, but in the present embodiment, they are collectively referred to as the first communication unit 13.

  The coupon storage unit 14 stores the coupon transmitted from the coupon distribution device 3 and received by the first communication unit 13. The coupon in the present embodiment is an electronic coupon such as a discount ticket, a coupon ticket, a voucher ticket, or an admission ticket distributed from the coupon distribution device 3, and is not necessarily limited to a coupon having a cash value.

  The coupon distribution device 3 includes a second communication unit 21, a captured image acquisition unit 22, a person determination unit 23, a pose determination unit 24, a reference image determination unit 25, and a coupon distribution unit 26.

  The second communication unit 21 transmits and receives radio signals to and from the first communication unit 13 in the terminal device 2 via the network 5.

  The captured image acquisition unit 22 acquires a captured image transmitted by the user. The person determination unit 23 determines whether a person is included in the captured image. When the person determination unit 23 determines that a person is captured, the pose determination unit 24 determines whether the pose of the person is a predetermined pose. The reference image determination unit 25 determines whether a predetermined reference image is captured in the captured image. The coupon distribution unit 26 distributes the amount or number of coupons according to the determination results of the person determination unit 23, the pose determination unit 24, and the reference image determination unit 25 to the user who has transmitted the captured image. Here, the amount of coupons is, for example, the magnitude of the discount rate of products and services obtained by coupons. Alternatively, the amount of coupon may be the type of product or service obtained by the coupon. The number of coupons is the number of coupons having the same value such as a certain discount rate.

  The coupon distribution device 3 distributes a coupon depending on whether a person is captured in the captured image, whether the pose of the person is a predetermined pose, and whether a predetermined reference image is captured in the captured image. Determine the amount or number. It is necessary to inform the user of the terminal device 2 in advance of coupon distribution information indicating how many coupons can be obtained when a person is photographed in what pose along with what reference image. The coupon distribution device 3 may transmit the coupon distribution information to each terminal device 2 by e-mail, for example, may post the coupon distribution information on a homepage managed by the coupon distribution device 3, or by word of mouth, etc. You may inform each user. It is difficult for the user to understand the coupon distribution conditions only with the text information. Therefore, it is desirable to present a sample image of the photographed image from which the coupon is received on a homepage or the like.

  The coupon information providing device 4 includes information on the pose of the person shown in the captured image, the position where the person is shown, the type of the reference image, and the size of the reference image, the person determination unit 23, and the pose determination unit. 24 and information related to the amount or number of coupons corresponding to the determination results of the reference image determination unit 25 are provided to the coupon distribution device 3.

Moreover, the coupon information provision apparatus 4 may transmit the application software which enables it to receive distribution of a coupon to a user's terminal device 2 according to the request | requirement from a user.
Hereinafter, the terminal device 2 indicates that the amount or number of coupons that can be distributed differs in advance depending on the position and size of the reference image determined by the coupon distribution device 3 and the position and pose of the person determined by the coupon distribution device 3. It is assumed that the user of the

  The user of the terminal device 2 who wishes to distribute a coupon is a person who is placed in a pose and position determined by the coupon distribution device 3 so that a reference image of the position and size determined by the coupon distribution device 3 is captured. The photographed image taken together is transmitted to the coupon distribution device 3 via the first communication unit 13 of the terminal device 2. The coupon distribution device 3 that has received this photographed image analyzes the photographed image and determines whether or not to distribute the coupon to the terminal device 2 that has transmitted the photographed image.

  Note that the person photographed by the terminal device 2 may be the user of the terminal device 2 or another person.

  FIG. 2 is a flowchart showing an example of processing operation of the coupon distribution system 1 of FIG. First, the user accesses the coupon information providing device 4 from his / her terminal device 2 and requests application software (abbreviated as an application in the drawing) for receiving coupon distribution (step S1). In response to this request, the coupon information providing apparatus 4 prompts the user for pre-registration in some cases, and allows the user to download the application software when ready (step S2). Then, the user downloads the application software to the terminal device 2 and executes it (step S3).

  The user determines a person's pose and reference image according to the instruction screen of the executed application software (step S4).

  Before and after Step S4, the coupon information providing apparatus 4 includes information on the pose of the person shown in the captured image, the position where the person is shown, the type of the reference image, and the size of the reference image, Information relating to the amount or number of coupons corresponding to the determination results of the person determination unit 23, the pose determination unit 24, and the reference image determination unit 25 is provided to the coupon distribution device 3 (step S5). In FIG. 2, these pieces of information are collectively referred to as coupon information. Steps S1 to S5 may be performed only once, and may be omitted after the second time.

  The user photographs a person who takes a specific pose with the terminal device 2 together with the reference image determined in step S4 (step S6). The user transmits the captured image from the terminal device 2 to the coupon distribution device 3 (step S7). At this time, it is desirable to transmit each captured image with unique identification information.

  The coupon distribution device 3 receives the captured image from the terminal device 2 (step S8), analyzes the received captured image by pattern matching or the like (step S9), and determines the amount or number of coupons to be distributed ( Step S10). In this embodiment, the amount and number of coupons to be distributed are determined at the coupon level. Next, the coupon distribution device 3 associates the captured image with the coupon level, and distributes the coupon at the corresponding coupon level to the terminal device 2 that has transmitted the captured image (step S11). The terminal device 2 which received this coupon memorize | stores in the coupon memory | storage part 14 (step S12). The coupon memorize | stored in the coupon memory | storage part 14 is displayed on the display screen of the terminal device 2 as needed. Since the coupon is displayed on the display screen of the terminal device 2 in such a manner that the coupon level can be grasped, the user can receive a discount or the like by presenting the display screen at a store or the like.

  Moreover, the user who acquired a coupon may transmit the information regarding the picked-up image used for acquiring a coupon to an acquaintance as needed (step S13). The acquaintance may acquire application software in advance, or may download the application software from the coupon information providing device 4 when information about the captured image is first received in step S11.

  Here, the information regarding the captured image may be the captured image itself, identification information of the captured image, a part of the image (for example, a reference image) imprinted on the captured image, or the captured image. Information such as the type, shooting position, and size of the reference image imprinted on the image may be used, or information such as a person's pose, shooting position, and size may be used.

  The user's acquaintance executes application software on his / her terminal device 2 to confirm information relating to the photographed image transmitted from the user (step S14). It transmits to the distribution apparatus 3 (step S15). The coupon distribution device 3 that has received the information related to the photographed image confirms the received information (step S16), determines the coupon level (step S17), and determines the coupon corresponding to the determined coupon level as the terminal of the user's acquaintance. Distribute to the device 2 (step S18). The user's acquaintance acquires the distributed coupon (step S19).

  The coupon that the user receives the distribution and the coupon that the user's acquaintance receives the distribution may be the same or different. In this way, not only the user who received the coupon distribution but also the user's acquaintance can receive the coupon distribution by introduction from the user, the presence of the coupon will be spread by word of mouth, advertising Sales can be promoted with coupons without spending advertising costs.

  FIG. 3 is a flowchart showing an example of the processing operation of the coupon distribution device 3. In this flowchart, the amount or number of coupons to be distributed is digitized, and the amount or number of coupons is determined by a point deduction method. At the stage of starting the process of FIG. 3, a predetermined number of coupon points in an initial state is given.

  First, the person determination unit 23 of the coupon distribution device 3 determines whether or not a person is included in the captured image transmitted from the terminal device 2 (step S21). Whether or not a person is captured in a captured image may be determined using, for example, a known face recognition function, or a pattern matching method based on a characteristic shape of a human torso as well as a face You may judge by.

  If it is determined in step S21 that a person is included in the captured image, for example, +1 coupon point is added (step S22).

  After the process of step S22, the pose determination unit 24 determines whether the pose of the person in the captured image is a predetermined correct pose (step S23). In this step S23, the pose of the person is determined from the positional relationship of each fulcrum with each part of the person's body as a fulcrum.

  FIG. 4 is a diagram showing a representative example of a person's pose. FIG. 4 shows four poses p1 to p4. The poses p1 to p3 are examples in which fulcrums are set for the head, torso, feet, and hands of a person and the pose is determined based on the direction of a line connecting the fulcrums. Since hands and feet have joints, as shown in pose p4, a fulcrum may be set for each joint, and the pose determined by the direction of the line connecting the fulcrums.

  If it is determined in step S23 that the pose is determined in advance, for example, +1 point is added to the number of coupons (step S24). Different coupon addition points may be assigned to a plurality of poses. For example, +1 point may be added to the pose p1 in FIG. 4, +2 points may be added to the pose p2, +3 points may be added to the pose p3, and +4 points may be added to the pose p4.

  After the process of step S24, the pose determination unit 24 determines whether or not the person in the captured image is in a correct position determined in advance (step S25). This step S25 corresponds to a person position determination unit. In this step S25, for example, as shown in FIG. 5, the photographed image is virtually divided into a plurality of regions R1 to R4, and in which region the person is shown is detected. If a person is reflected in a predetermined area, for example, +1 is added to the number of coupons (step S26).

  Note that FIG. 5 illustrates an example in which a captured image is divided into four regions R1 to R4, but the number of regions for determining the shooting position of a person is not particularly limited. Moreover, priority may be given to the area | region where a person is reflected, and a coupon score may be varied according to the area | region where a person is reflected.

  If it is determined in step S23 that the pose of the person in the photographed image is not a predetermined pose, for example, the coupon score is reduced by -5 points (step S27). If it is determined in step S25 that the person in the photographed image is not in a predetermined position, for example, the coupon score is deducted by -2 (step S28).

  After any of the processes in steps S26 to S28, the reference image determination unit 25 determines whether or not the reference image is captured in the captured image (step S29). Here, the reference image is a background image that appears in the background of the person, a foreground image that appears in the foreground of the person, a symbol image that appears with the person, and the like. Symbolic images may be specific buildings, natural objects and animals, and are symbolic images related to a specific location, such as these statues. As a more specific example, the reference image is a characteristic building, a landscape, a special product, a bronze statue of a specific person, or the like of a certain sightseeing spot.

  If it is determined in step S29 that the reference image is not captured in the captured image, for example, the coupon score is decremented by -5 points (step S30). In FIG. 3, when it is determined in step S <b> 29 that the reference image is included in the photographed image, the coupon points are not added, but points may be added.

  If it is determined in step S29 that the reference image is included in the captured image, then the reference image determination unit 25 determines whether or not the reference image in the captured image is in a predetermined correct position ( Step S31). This step S31 corresponds to a reference image position determination unit. Here, for example, as in FIG. 5, the captured image is divided into a plurality of areas, and which area is reflected in the reference image is detected. In step S8, two determinations may be made as to whether or not the reference image in the photographed image is in a predetermined position, or priorities may be assigned to a plurality of areas set in the photographed image, Different coupon points may be assigned depending on which region the reference image is in.

  If it is determined in step S31 that the reference image is not captured at a predetermined position in the captured image, for example, the coupon score is deducted by -2 points (step S32). In FIG. 3, when it is determined in step S31 that the reference image is captured at a predetermined position in the photographed image, the coupon points are not added, but points may be added.

  If it is determined in step S31 that the reference image is included in the captured image, the reference image determination unit 25 determines whether or not the captured size of the reference image is equal to or larger than a predetermined size (step S33). This step S33 corresponds to a reference image size determination unit. If the shooting size of the reference image is less than a predetermined size, for example, the coupon score is decremented by -1 point (step S34). In FIG. 3, if the shooting size of the reference image in the shot image in step S <b> 33 is equal to or larger than the predetermined size, the coupon score is not added, but a score may be added.

  If it is determined in step S33 that the captured size of the reference image in the captured image is greater than or equal to a predetermined size, the processing in FIG. 3 ends when the processing in step S30, S32, or S34 ends.

  On the other hand, if it is determined in step S21 that no person is captured in the photographed image, for example, the coupon score is reduced by -1 point (step S35). Next, the reference image determination unit 25 determines whether or not the reference image is included in the captured image (step S36). If it is determined that the reference image is not captured in the photographed image, for example, the coupon score is reduced by -8 points (step S37). In FIG. 3, when it is determined in step S <b> 36 that the reference image is included in the photographed image, no coupon points are added, but points may be added.

  If it is determined in step S36 that the reference image is included in the captured image, then the reference image determination unit 25 determines whether or not the reference image in the captured image is in a predetermined correct position ( Step S38). This step S38 corresponds to a reference image position determination unit. If it is determined in step S38 that the reference image is not shown at a predetermined position in the photographed image, for example, the coupon score is reduced by -5 points (step S39). In FIG. 3, when it is determined in step S38 that the reference image is captured at a predetermined position in the photographed image, the coupon points are not added, but points may be added.

  If it is determined in step S38 that the reference image is included in the captured image, the reference image determination unit 25 determines whether the captured size of the reference image is equal to or larger than a predetermined size (step S40). This step S40 corresponds to a reference image size determination unit. If the shooting size of the reference image is less than a predetermined size, for example, the coupon score is deducted by -2 points (step S41). In FIG. 3, if the shooting size of the reference image in the shot image is equal to or larger than the predetermined size in step S <b> 40, the coupon score is not added, but may be added.

  If it is determined in step S40 that the captured size of the reference image in the captured image is greater than or equal to a predetermined size, when the process of step S37, S39, or S41 ends, the process of FIG. 3 ends.

  The coupon distribution device 3 distributes a coupon corresponding to the coupon score determined by the process of FIG.

  FIG. 6 is a table summarizing the results of performing the processing of FIG. In FIG. 6, the amount or number of coupons distributed from the coupon distribution device 3 is displayed as coupon levels 1 to 10. A larger coupon level value indicates a larger amount or number of coupons. The coupon score in FIG. 6 is the final score added or subtracted by the processing in FIG.

  As shown in FIGS. 3 and 6, the coupon level and the coupon score are roughly divided into two depending on whether or not a person is captured in the captured image and whether or not a reference image is captured. When a person is shown in the photographed image, the coupon level and the number of coupon points are further divided according to the person's pose and the position where the person is shown. Furthermore, when the reference image is shown in the photographed image, the coupon level and the coupon score are further divided according to the position and size of the reference image.

  In FIG. 6, when a person or a reference image is captured in the captured image, when the pose of the person is a predetermined pose, when a position where the person or the reference image is captured is a predetermined position, The case where the size is a predetermined size is indicated by ◯, and the other case is indicated by ×. In addition, when there is no applicable condition, it is indicated by hatching.

  The coupon level and the number of coupon points shown in FIG. 6 are examples, and may be arbitrarily changed. Moreover, the conditions for determining the number of coupons shown in FIGS. 3 and 6 are also an example, and may be arbitrarily changed.

  3 and 6, when a person is captured in the captured image, a difference of 5 points is provided depending on whether or not the pose of the person is a predetermined pose, and whether or not the position where the person is captured is a predetermined position. There is a difference of 2 points. Further, a difference of 5 points is provided depending on whether or not the reference image is taken together with the person, and a difference of 2 points is provided depending on whether or not the position where the reference image is taken is a predetermined position, and the size of the reference image is determined in advance. A difference of one point is provided depending on whether the size is equal to or larger than the size. This indicates that priority is provided for each condition. That is, the priority of the pose of the person is higher than the position where the person is photographed. Similarly, the type of the reference image has the highest priority, the position where the reference image appears next has the highest priority, and the size of the reference image has the lowest priority. These priorities are examples, and the priorities may be variously changed.

  Moreover, whether or not to give priority to each condition for determining the coupon level is arbitrary, the priority may be disclosed to the user of the terminal device 2 in advance, or the priority is not disclosed to the user. You may give the game element that a user searches a priority order oneself.

  The coupon corresponding to the coupon score determined by the processing procedure of FIG. 3 may be used for any purpose. For example, when a user transmits a photographed image of a person image of the user of the terminal device 2 together with the reference image, using a characteristic building or natural object in a certain sightseeing spot as a reference image, the coupon distribution device 3 determines a coupon score based on the processing procedure of FIG. 3, and provides the user with a coupon corresponding to the coupon score. The coupon may be, for example, various discount coupons or special coupons for sightseeing spots. Users can receive coupons with different amounts and numbers depending on the information in the captured images, so they can enjoy shooting like a game so that they can receive coupons with the largest amount or number. As a result, it is possible to increase the number of visitors to the sightseeing area while increasing the entertainment, and to increase the number of people who purchase goods and services at the sightseeing area using coupons.

  The coupon provided to the user of the terminal device 2 may or may not have an expiration date. Moreover, you may provide a coupon for a limited time and a coupon for a limited time. Furthermore, the coupon may be the same type as the points provided by a mass retailer or a credit card.

  As described above, in the present embodiment, distribution is made to the user based on the type, position, and size of the reference image included in the captured image captured by the user and the position and size of the person included in the same captured image. In order to determine the amount or number of coupons, the user can easily make a photographed image and request a coupon while enjoying the game like a game. According to the present embodiment, for example, the number of visitors to a specific location can be increased by associating the reference image that appears in the captured image with the specific location. Further, by distributing coupons related to a store at a specific location, sales promotion of the store can be promoted.

  At least a part of the coupon distribution device 3 and the coupon distribution system 1 described in the above-described embodiment may be configured by hardware or software. When configured by software, a program that realizes at least a part of the functions of the coupon distribution device 3 and the coupon distribution system 1 is stored in a recording medium such as a flexible disk or a CD-ROM, and is read and executed by a computer. Also good. The recording medium is not limited to a removable medium such as a magnetic disk or an optical disk, but may be a fixed recording medium such as a hard disk device or a memory.

  Moreover, you may distribute the program which implement | achieves at least one part function of the coupon delivery apparatus 3 and the coupon delivery system 1 via communication lines (including radio | wireless communication), such as the internet. Further, the program may be distributed in a state where the program is encrypted, modulated or compressed, and stored in a recording medium via a wired line such as the Internet or a wireless line.

  The aspect of the present invention is not limited to the individual embodiments described above, and includes various modifications that can be conceived by those skilled in the art, and the effects of the present invention are not limited to the contents described above. That is, various additions, modifications, and partial deletions can be made without departing from the concept and spirit of the present invention derived from the contents defined in the claims and equivalents thereof.

    DESCRIPTION OF SYMBOLS 1 Coupon delivery system, 2 Terminal device, 3 Coupon delivery apparatus, 4 Coupon information provision apparatus, 5 Network, 11 Imaging part, 12 Image storage part, 13 1st communication part, 14 Coupon storage part, 15 Display part, 21 2nd Communication unit, 22 photographed image acquisition unit, 23 person determination unit, 24 pose determination unit, 25 reference image determination unit, 26 coupon distribution unit

Claims (8)

A captured image acquisition unit that acquires a captured image transmitted by the user;
A person determination unit for determining whether or not a person is included in the captured image;
A pose determination unit that determines whether or not a pose of the person is a predetermined pose when the person determination unit determines that a person is captured;
A reference image determination unit that determines whether or not a reference image is included in the captured image;
A coupon distribution apparatus comprising: a coupon distribution unit that distributes an amount or number of coupons according to determination results of the person determination unit, the pose determination unit, and the reference image determination unit to a user who has transmitted the captured image.   The said coupon delivery part attaches a priority to each determination result of the said person determination part, the said pose determination part, and the said reference image determination part, and distributes the quantity or number of coupons according to a priority. Coupon distribution device. The pose determination unit determines whether a pose of the person in the captured image matches any of a plurality of predetermined reference poses;
The said coupon delivery part transmits the quantity or number of coupons according to the kind of the said reference pose which matches the person's pose in the said picked-up image to the user who transmitted the said picked-up image. Coupon delivery device. A human position determination unit that determines whether or not a person is captured in a predetermined area in the captured image;
The coupon distribution device according to any one of claims 1 to 3, wherein the coupon distribution unit distributes an amount or number of coupons according to a determination result of the person position determination unit to a user who has transmitted the captured image. A reference image position determination unit that determines whether or not a reference image is captured in a predetermined region in the captured image;
The coupon distribution device according to any one of claims 1 to 4, wherein the coupon distribution unit distributes an amount or number of coupons according to a determination result of the reference image position determination unit to a user who has transmitted the captured image. A reference image size determination unit that determines whether the size of the reference image in the captured image is larger than a predetermined size;
The coupon distribution device according to any one of claims 1 to 5, wherein the coupon distribution unit distributes an amount or number of coupons according to a determination result of the reference image size determination unit to a user who has transmitted the captured image. In a coupon distribution system comprising a terminal device owned by a user and a coupon distribution device,
The terminal device
An imaging unit;
A communication unit that transmits and receives information to and from the coupon distribution device,
The coupon distribution device
A captured image acquisition unit that acquires a captured image captured by the imaging unit and transmitted from the communication unit;
A person determination unit for determining whether or not a person is included in the captured image;
A pose determination unit that determines whether or not a pose of the person is a predetermined pose when the person determination unit determines that a person is captured;
A reference image determination unit that determines whether or not a reference image is included in the captured image;
A coupon distribution system comprising: a coupon distribution unit that distributes an amount or number of coupons according to the determination results of the person determination unit, the pose determination unit, and the reference image determination unit to the terminal device that has transmitted the captured image. .   Information on the pose of the person in the captured image, the position of the person, the type of the reference image, and the size of the reference image, the person determination unit, the pose determination unit, and the reference image determination The coupon distribution system according to claim 7, further comprising a coupon information providing device that provides the coupon distribution device with information related to the amount or number of coupons corresponding to the determination result of the unit.