JP2016066143A - Suitable commodity presentation device and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To use alternative replies by a user, and present a commodity suitable for the user.SOLUTION: A suitable commodity presentation device 10 comprises: counting means for repeatedly executing by multi times, extracting processing for extracting at least two options in a random state from plural options stored in a storage unit 30, presentation processing for presenting the options extracted by the extracting processing, reception processing for receiving one selection of a user from the options presented by the presentation processing, allotment reading processing for reading allotment for each commodity corresponding to the options received by the reception processing from the storage unit 30, and adding processing for calculating total points for each commodity, by adding the allotment for each commodity read by the allotment reading processing, for each commodity; and commodity presentation means for presenting the commodity having the maximum total points out of the total points for each commodity, calculated by the final adding processing.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an aptitude product presentation apparatus and program, and more particularly to a technique for presenting an item suitable for an option selected by a user.

  Patent Document 1 discloses a technique for diagnosing whether or not a product is suitable for the user when the user intends to purchase the product via the Internet. In other words, when a user selects a product on an online store site via the Internet, a questionnaire is provided to the user via the user terminal, and when the user answers the questionnaire, the degree of fitness that indicates that the product may be suitable for the user Is calculated and its fitness is displayed on the user terminal.

JP 2013-109648 A

However, the technique described in Patent Document 1 is premised on the user knowing the existence of the product. However, there are many products in the world that users do not know, and users cannot compare products they know with products they do not know. In addition, the user's desired product may not reflect the user's deep psychology or lifestyle habits.
Therefore, the problem to be solved by the present invention is to make it possible to present products suitable for the user by using alternative answers by the user.

  For example, as shown in FIG. 1, the invention according to claim 1 for solving the above-described problem stores a plurality of options in the aptitude product presentation apparatus 10 and stores each of the products associated with the plurality of options. Presented by the storage means 30 storing the score, an extraction process for randomly extracting at least two options from the plurality of options, a presentation process for presenting the options extracted by the extraction process, and the presentation process Acceptance process for accepting one selection of a user from among the options, a score reading process for reading a score for each product associated with the option accepted by the accepting process from the storage means 30, and a score read process for reading Repeat the addition process to calculate the total score for each product by adding the score for each product to each product multiple times. An aptitude product presentation apparatus 10 comprising: a totaling means for performing a product; and a product presentation means for presenting a product having a maximum total score among total points for each product calculated by the last addition process. .

  The invention according to claim 5 stores the plurality of options, and the computer 20 of the aptitude product presentation apparatus 10 having the storage unit 30 storing the score for each product associated with the plurality of options. Extraction process that randomly extracts at least two or more options from the options, a presentation process that presents the options extracted by the extraction process, and a reception process that accepts one selection from the options presented by the presenting process And an addition process of reading the score for each product associated with the option accepted by the accepting process from the storage means 30 and adding the score as a total score for each product, and repeatedly performing the summation multiple times Means and product presentation that presents the product with the maximum total score among the total points for each product obtained by the last addition process Is a program to function and stage, to.

  According to the inventions according to claims 1 and 5, if a plurality of options are presented and the user selects one of the options, a score for each product associated with the option is added, The total score of is according to the user's selection. The fact that the user selects one from a plurality of options reflects the user's deep psychology, lifestyle, hope, and the like. And since the total of the score is calculated about a some goods, those goods which a user does not know are also contained in those goods. Therefore, one of the many products can be presented as a product suitable for the user by using an alternative answer by the user.

  The invention according to claim 2 is the aptitude product presentation apparatus 10 according to claim 1, wherein the product presentation means takes the maximum total score among the total points for each product calculated by the last addition process. In addition, the aptitude product presenting apparatus 10 is characterized in that it presents the options accepted by each acceptance process.

  According to the second aspect of the present invention, since the options received by each reception process are presented, the user can understand the relationship between the selected options and the presented product.

  The invention according to claim 3 is the aptitude product presentation apparatus 10 according to claim 1 or 2, further comprising a transmission means for transmitting an inquiry about the product presented by the product presentation means to the dealer terminal device. This is the aptitude product presentation apparatus 10.

  According to the invention of claim 3, since the inquiry about the product is transmitted to the supplier terminal device, the user can make a consultation / inquiry / contact / business negotiation with the supplier.

  The invention according to claim 4 is the aptitude product presentation apparatus 10 according to any one of claims 1 to 3, wherein the addition process is performed in a state where the total points for each product are divided into a plurality of groups, The presenting means is a product having a maximum total score among total points for products belonging to a group other than a group to which a product having the maximum total score among the total points for each product calculated by the last addition process belongs. It is the aptitude product presentation apparatus 10 characterized by further presenting.

  According to the fourth aspect of the present invention, the presented products belong to different groups, and various groups of products can be presented to appeal the variety of products to the user.

  According to the present invention, a product suitable for a user can be presented by a user's alternative answer.

It is a block diagram of an aptitude product presentation system. It is the figure which showed the goods database memorize | stored in the memory | storage device of the aptitude goods presentation apparatus utilized for this aptitude goods presentation system. It is the figure which showed the choice image database memorize | stored in this memory | storage device. It is the figure which showed the total point for every goods calculated and memorize | stored by the computer of this suitable goods presentation apparatus. It is the figure which showed the screen displayed on the user terminal utilized for this aptitude product presentation system. It is the figure which showed the screen displayed on this user terminal. It is the figure which showed the screen displayed on this user terminal. It is the figure which showed the screen displayed on this user terminal.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated using drawing. However, the embodiments described below are given various technically preferable limitations for carrying out the present invention. Therefore, the technical scope of the present invention is not limited to the following embodiments and illustrated examples.

FIG. 1 is a block diagram of a suitable product presentation system 1.
The suitable product presentation system 1 includes one or a plurality of user terminal devices 2, one or a plurality of trader terminal devices 3, and a suitable product presentation device 10.

The user terminal device 2 is used by a user. The trader terminal device 3 is used by a trader.
The user terminal device 2 is a computer having a display device, an input device, a storage device, a microprocessor, and the like. For example, the user terminal device 2 is a mobile phone (for example, a smartphone or a future phone), a PDA (Personal Digital Assistant), a desktop personal computer, a laptop personal computer (notebook personal computer), a palmtop personal computer, or a tablet. Type personal computer. The same applies to the vendor terminal device 3.

  The user terminal device 2 and the vendor terminal device 3 can communicate with each other by connecting to the appropriate product presentation device 10 via the Internet 4 according to a communication standard such as an Internet protocol.

The aptitude product presentation device 10 includes a computer 20 and a storage device 30.
The computer 20 is a server device having a RAM and a microprocessor. The computer 20 is a server system that delivers various contents to the user terminal device 2 by being accessed from the user terminal device 2. For example, the computer 20 has a function as a web server that distributes various contents to the user terminal device 2 based on HTTP.

  The storage device 30 includes one or a plurality of hard disk drives, a nonvolatile semiconductor memory, and other readable / writable storage media. The storage device 30 can be read and written by the computer 20.

  A product database 31 relating to a plurality of products is constructed in the storage device 30. FIG. 2 is a diagram showing the product database 31. As shown in FIG. 2, the product database 31 includes a plurality of product identifiers (for example, identification numbers, product numbers or product names), images, scales, and characteristics. A product identifier is assigned to each product, and product images, product scales, and product characteristics are associated with the product identifiers. Here, the product is a house, the product image is a floor plan of each floor of the house, an exterior view of the house, or both, the product scale is the size of the house (for example, the total floor area), and the product characteristics are It is the direction of the entrance of the house.

In the storage device 30, an option database 32 relating to options for the choice type question is constructed. FIG. 3 is a diagram showing the option database 32. As shown in FIG. 3, the option database 32 includes a plurality of images (hereinafter referred to as option images) as options. Furthermore, the option database 32 includes an option image identifier (for example, an identification number or an image file name), a question order, a partner identifier, and a point attribute. The identifier is assigned to each option image, and the question order, the counterpart identifier, and the point attribute are associated with the identifier. The question order represents the order of questions to be asked sequentially, and the option image is a candidate for the question.
The other party identifier represents a candidate for an identifier of an option image paired with the option image. The content represented by a certain option image is related to the content represented by the option image of the counterpart identifier associated with the option image. For example, if a certain option image is an outdoor pool image, the partner identifier option image is a rooftop pool image. If a certain option image is an image of clothes, the option image of the other party identifier is an image of Japanese clothes. Further, if a certain option image is a Western food image, the partner identifier option image is a Japanese food image. If the option image is a ramen image, the option image of the partner identifier is a tsukemen image. In addition, if a certain option image is an image of rice curry (rice and curry roux are placed in different containers), the option image of the other party identifier is curry rice (rice and curry roux are stacked in the same container) It is an image.
If the option image is a kimono image, the point attribute associated with the option image is a Japanese-style room.

  These option images include an image not related to the product and an image related to the product. For example, if the product is a house, images that are not related to the product are food images, cooking images, clothing images, animal images, plant images, vehicle images, planetary images, constellation images, anime Character images, person images, portraits, etc., and images related to products are images of the exterior of the house, images of the interior of the house, images of the garden, images of the Japanese-style room, images of the Western-style rooms, images of the windows, These are door images, building material images, and the like.

  The option database 32 includes a score for each product (for each product identifier shown in FIG. 3), and the score for each product is associated with the identifier. Here, these products are classified into a plurality of groups depending on the type (for example, the type of house design, the type of house construction method, etc.), and two or more products belong to each group. The added point attribute represents an attribute of the score.

  The storage device 30 stores a program 39 that can be read and executed by the computer 20. The program 39 is executed when accessed by the user terminal device 2. The program 39 causes the computer 20 to perform the following processing.

[Initialization]
In the process described below, a plurality of questions are sequentially asked by an iterative process. Therefore, when the processing of the computer 20 by the program 39 is started, the computer 20 initializes a counter value N (N is a variable) used for repetitive processing to zero (N = 0). The counter value N represents the number of repetitions of the repetition process, and the counter value N is stored in the RAM of the computer 20.
Further, in the processing described below, the computer 20 calculates the total score for each product by accumulating the score for each product according to the user's alternative answers to the questions that are sequentially asked. The Therefore, the computer 20 initializes the total score for each product to zero. The total score for each product is stored in the RAM of the computer 20, and the total score is associated with each product identifier in the RAM (see FIG. 4).

[Count-up process]
Next, the computer 20 updates the counter value N to the value after addition by adding 1 to the counter value N (N = N + 1).

[Option extraction processing]
The computer 20 extracts two option images from a plurality of option images included in the option database 32. Specifically, the computer 20 refers to the option database 32 and randomly extracts one of a plurality of option images associated with the question order equal to the counter value N. Next, the computer 20 randomly selects one of the other party identifiers associated with the extracted option image, and extracts the option image associated with the identifier equal to the selected other party identifier. In this way, two option images are randomly extracted from the plurality of option images included in the option database 32. Three or more option images may be extracted randomly by the computer 20.

[Presentation processing]
After the option extraction process, the computer 20 presents two option images extracted by the option extraction process. Specifically, the computer 20 transmits the extracted two option images and their identifiers to the user terminal device 2 and transmits an alternative question to the user terminal device 2. Thus, the alternative question and the two option images are presented to the user terminal device 2, and the alternative question and the two option images are displayed on the display device of the user terminal device 2 by the user terminal device 2 (see FIG. 5). The alternative question is to select one of the two option images. More specifically, the alternative question is to ask the user which of the two option images is preferred. FIG. 5 shows a screen displayed on the user terminal device 2, and the screen includes a question 81, an image 82, and an image 83. The image 82 is one option image, and clothes are drawn on the image 82. The image 83 is the other option image, and Japanese clothes are drawn on the drawing stick 83. A question 81 is a question for selecting one of the images 82 and 83.

[Reception process]
After the presentation process, the computer 20 accepts one selection of the user from the two option images presented by the presentation process. That is, when the user selects one of the two option images by operating the input device of the user terminal device 2, the user terminal device 2 transmits the identifier of the selected option image to the computer 20, When the computer 20 receives the identifier, the option image of the identifier is received.

[Point reading process]
After the accepting process, the computer 20 reads the score for each product associated with the option image accepted by the accepting process from the option database 32 of the storage device 30. In other words, the computer 20 reads the score for each product corresponding to the identifier received by the reception process from the option database 32 of the storage device 30.

[Addition processing]
After the score reading process, the computer 20 adds the score for each read product to the total score for each product to update the total score for each product to the added value.

[Repeated end determination processing]
After the addition process, the computer 20 determines whether or not the counter value N is a predetermined value (however, an integer of 2 or more). If the counter value N is not a predetermined value, the processing of the computer 20 returns to the count-up processing, and the count-up processing, option extraction processing, presentation processing, acceptance processing, score reading processing, addition processing, and repeated end determination processing are sequentially performed by the computer. 20. Therefore, the count-up process, the option extraction process, the presentation process, the reception process, the score reading process, the addition process, and the repeated end determination process are repeatedly performed until the counter value N reaches a predetermined value. By the repetition process, the score for each product associated with the plurality of option images selected by the user is totaled, and the total score for each product is calculated. The total score for each product is updated and recorded in the RAM of the computer 20 by the final addition process.

  Then, the count-up process, the option extraction process, the presentation process, the reception process, the score reading process, the addition process, and the repeated end determination process are repeatedly performed, and when the count value N reaches a predetermined value in the last count-up process, the process ends repeatedly In the determination process, the computer 20 determines that the count value N is a predetermined value. Then, the computer 20 performs the next second presentation process, second reception process, search process, first suitable product identification process, second suitable product identification process, third suitable product identification process, suitable product presentation process and inquiry. The transmission process is executed sequentially.

[Second presentation process]
The computer 20 transmits to the user terminal device 2 a question for asking the scale and characteristics of the product desired by the user. In this way, the question is presented to the user terminal device 2, and the question is displayed on the display device of the user terminal device 2 by the user terminal device 2 (see FIG. 6). FIG. 6 shows a screen displayed on the user terminal device 2, and the screen includes a question 85 and a question 86. The question 85 is for asking the user the scale of the product desired by the user, and the question 86 is for asking the user about the characteristics of the product desired by the user. Further, this screen includes icon buttons 85a to 85d for inputting an answer to the question 85 and icon buttons 86a to 86d for inputting an answer to the question 86.

[Second acceptance process]
After the second presentation process, the computer 20 receives a user's answer to the question presented by the second presentation process (a condition related to the product scale and a condition related to the product characteristics). That is, when the user inputs the condition relating to the product scale and the condition relating to the product characteristics by operating the input device of the user terminal device 2, the user terminal device 2 transmits the input conditions to the computer 20. Accepts those conditions by receiving them. Here, when the user operates the input device of the user terminal device 2 and selects (for example, clicks) one of the icon buttons 85a to 85d shown in FIG. Scale condition) is entered. In addition, when the user operates the input device of the user terminal device 2 to select any one of the icon buttons 86a to 86d (for example, click), a condition (condition regarding product characteristics) corresponding to the selected icon button is set. Entered.

[Search processing]
After the second reception process, the computer 20 refers to the product database 31 and searches for an identifier of a product that satisfies the logical product or logical sum of the condition regarding the product size and the condition regarding the product characteristics received by the second reception process. .

[First suitable product identification process]
After the search process, the computer 20 obtains the maximum total score from the total points for each product of the identifier searched in the search process (the total points for each product are recorded in the RAM of the computer 20 by the final addition process). Identify the identifier of the product that has been removed. Hereinafter, the product specified by this processing is referred to as a first suitability product, and the identifier of the first suitability product is referred to as a first suitability identifier.

[Second suitable product identification process]
After the first suitable product specifying process, the computer 20 extracts the identifiers of products other than the products of the group to which the first suitable product belongs from the identifiers searched in the search process. The computer 20 then obtains the maximum total score from the total points of the extracted identifiers for each product (the total score for each product is recorded in the RAM of the computer 20 by the final addition process). Identify the identifier. Hereinafter, the product specified by this process is referred to as a second suitability product, and the identifier of the second suitability product is referred to as a second suitability identifier.
The second aptitude product and the first aptitude product belong to different groups.

[Third suitable product identification process]
After the second suitable product specifying process, the computer 20 extracts the identifiers of products other than the group to which the first suitable product belongs and the group to which the second suitable product belongs from the identifiers searched in the search process. The computer 20 then obtains the maximum total score from the total points of the extracted identifiers for each product (the total score for each product is recorded in the RAM of the computer 20 by the final addition process). Identify the identifier. Hereinafter, the product specified by this process is referred to as a third suitability product, and the identifier of the third suitability product is referred to as a second suitability identifier.

[Appropriate product presentation processing (product presentation means)]
After the third aptitude product, the computer 20 presents the first aptitude product, the second aptitude product, and the third aptitude product. Specifically, the computer 20 reads a product image corresponding to the first suitability identifier, the second suitability identifier, and the third suitability identifier from the product database 31 of the storage device 30, and reads the read product image to the user terminal device 2. Send. Thus, the first aptitude product, the second aptitude product, and the third aptitude product are presented to the user terminal device 2, and images of the first aptitude product, the second aptitude product, and the third aptitude product are displayed by the user terminal device 2. 2 is displayed on the display device 2 (see FIGS. 7 and 8).

  At the same time, the computer 20 reads the option image received by each reception process from the option database 32 of the storage device 30 and transmits the read option image to the user terminal device 2. In this way, the option images received through the respective reception processes are presented to the user terminal device 2 together with the first suitability product, the second suitability product, and the third suitability product, and these option images are displayed by the user terminal device 2. (See FIG. 8).

  FIG. 7 shows a screen displayed on the user terminal device 2. This screen includes images 91 to 93 and descriptions 91a to 93a. Images 91 to 93 are external views of the first to third suitable products, respectively, and descriptions 91a to 93a are descriptions of names and features of the first to third suitable products.

  If the user operates the input device of the user terminal device 2 and selects (for example, clicks) the image 91 shown in FIG. 7, another image (specifically, a floor plan) of the first aptitude product is displayed. It is displayed on the display device of the terminal device 2 (see FIG. 8). When the image 92 is selected, another image of the second suitability product is displayed on the user terminal device 2, and when the image 93 is selected, another image of the second suitability product is displayed on the user terminal device 2. Is displayed.

FIG. 8 shows a screen displayed on the user terminal device 2, and this screen includes an image 95 and a description 96. This image 95 is a floor plan of the first suitability product. Description 96 is an explanation of the characteristics of the first aptitude product. Also, this screen includes images 97a to 97j. These images 97a to 97j are option images received by each receiving process. Of the images 97a to 97j, marks 98a, 98b, and 98c are attached to important option images (for example, option images with high scoring points) 97b, 97f, and 97j that have come to present the first appropriate product. Further, marks 99a and 99a having the same pattern and the same color as the mark 98a are attached to the image 95 and the description 96. These marks 99a and 99a present the first suitability product by selecting the option image 97b. This indicates the reason / foundation. Specifically, because the option image 97b with the mark 98a is drawn with Japanese clothes, the mark 99a is attached to the Japanese-style room in the image (floor plan) 95, and among the descriptions 96 A mark 99a is also attached to a portion that emphasizes Japanese (Japanese style).
The same applies to the marks 99b and 99c. The marks 99b and 99c have the same pattern and color as the marks 98b and 98c, respectively.

  The screen of FIG. 8 includes icons 101, 102, and 103. When the icon 101 is clicked, a floor plan of the first aptitude product is displayed on the user terminal device 2, and when the icon 102 is clicked, the first aptitude product is displayed. A floor plan is displayed on the user terminal device 2, and when the icon 103 is clicked, a floor plan of the first aptitude product is displayed on the user terminal device 2.

[Inquiry transmission process]
The screen of FIG. 8 includes an icon 104. When the user operates the input device of the user terminal device 2 and selects (for example, clicks) the icon 104, an input screen for inquiring about the first appropriate product is displayed on the user terminal device 2. And if a user operates the input device of the user terminal device 2 on the input screen and inputs an inquiry about the first suitable product, the input inquiry is transmitted from the user terminal device 2 to the computer 20, The inquiry is transmitted from the computer 20 to the trader terminal device 3. The inquiry is recorded in the storage device of the vendor terminal device 3, displayed on the display device of the vendor terminal device 3, or printed by the printing device of the vendor terminal device 3.

If the above-mentioned aptitude product presentation system 1 is used, the following effects will arise.
(1) When the presentation process is repeated, a plurality of option images are presented, and if the user selects one of the option images, the score for each product associated with the option image is accumulated. The obtained total points for each product are in accordance with the user's selection. That the user selects one from a plurality of option images reflects the user's deep psychology, lifestyle, hope, etc. (especially, when the product is a house, the images 82 and 83 shown in FIG. 5). Is a drawing of something unrelated to the product, so if the user selects the preference among the images 82 and 83, it will select the preference without having a preconception about the house, and the selection will be This will further reflect deep psychology, lifestyle, hope, etc.). In particular, since a plurality of choice images are presented, the user's vision is intuitively appealed, and the user's selection strongly reflects the user's deep psychology and the like. And since the total of the score is calculated about a some goods, those goods which a user does not know are also contained in those goods. Therefore, one of the many products can be presented as a product suitable for the user by using an alternative answer by the user.

(2) The first aptitude product, the second aptitude product and the third aptitude product which are presented belong to different groups. Therefore, various groups of products are presented, and the variety of products can be appealed to the user.

(3) As shown in FIG. 8, the option images 97a to 97j received by the reception process of each time are displayed together with the image 95 of the first suitability product, so the user selects the option images 97a to 97j and the first suitability product To understand the relationship. In particular, since the mark 98a of the option image 97b and the marks 99a and 99a of the image 95 and the description 96 have the same pattern and the same color, the user explains the reason / foundation of the presentation of the first suitable product in the image 95 and the description 96. Can be understood from. Therefore, if the reason / foundation is not suitable for the user, the user can select another option image without selecting the option image 97b when performing the aptitude diagnosis again based on the program 39, so that another product can be obtained. It is newly presented as a first aptitude product.

(4) Since the inquiry is transmitted from the computer 20 to the supplier terminal device 3, the user can consult, inquire, contact, and negotiate with the supplier.

1 aptitude product presentation system 10 aptitude product presentation device 30 storage device (storage means)
39 programs

Claims (5)

In aptitude product presentation device,
A storage unit that stores a plurality of options and stores a score for each product associated with the plurality of options;
An extraction process for randomly extracting at least two options from the plurality of options, a presentation process for presenting the options extracted by the extraction process, and a user's selection from the options presented by the presentation process Receiving processing, adding a score reading for each product associated with the option received by the receiving processing from the storage means, and adding a score for each product read by the score reading processing for each product An adding process for calculating the total score for each product, and a counting means for repeatedly executing a plurality of times,
A suitable product presentation device comprising: product presentation means for presenting a product having a maximum total score among the total points for each product calculated by the last addition process. In the aptitude product presentation device according to claim 1,
Appropriate product presentation, wherein the product presentation means presents the options received by each acceptance process together with the product that has obtained the maximum total score among the total points for each product calculated by the last addition process apparatus. In the aptitude product presentation device according to claim 1 or 2,
The aptitude product presentation apparatus further comprising a transmission means for transmitting an inquiry about the product presented by the product presentation means to a trader terminal device. In the aptitude product presentation device according to any one of claims 1 to 3,
The addition process is calculated in a state where the total points for each product are divided into a plurality of groups,
The presenting means is a product having a maximum total score among total points for products belonging to a group other than a group to which a product having the maximum total score among the total points for each product calculated by the last addition process belongs. An aptitude product presentation device characterized by further presenting. A computer of an aptitude product presentation apparatus having storage means for storing a plurality of options and storing a score for each product associated with the plurality of options,
An extraction process for randomly extracting at least two or more options from the plurality of options, a presentation process for presenting options extracted by the extraction process, and a user's selection from the options presented by the presentation process The acceptance process for receiving and the addition process for reading the score for each product associated with the option accepted by the reception process from the storage unit and adding the score as a total score for each product are repeatedly executed a plurality of times. Counting means to
A program that causes a product presentation means to present a product that has obtained the maximum total score among the total points for each product obtained by the final addition process.

Images