JP2016063384A - Content output device, content output control method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable effective output of content by effectively using a specific time zone.SOLUTION: According to a digital signage device 1, when an m minutes of first time zone is reached immediately after automatic start-up, a control part 23 determines content to be output during the first time zone as content based on a predetermined first condition, and causes an image forming part 27 to output the determined content. When a second time zone is reached, the control part 23 causes the image forming part 27 to output content for a normal time zone. When an n minutes of third time zone immediately before automatic shut-down is reached, the control part 23 determines content to be output during the third time zone as content based on a second condition different from the first condition, and causes the image forming part 27 to output the determined content.SELECTED DRAWING: Figure 4

Description

  The present invention relates to a content output device, a content output control method, and a program.

  2. Description of the Related Art Conventionally, an image output device connected to an image supply device, a reflection member, and a screen, output light that projects content from the image output device is reflected by the reflection member, and output light reflected by the reflection member There is known a video output device-equipped device that can enhance the impression to the viewer by projecting the image on a screen formed in the shape of the outline of the content (see, for example, Patent Document 1).

JP 2011-150221 A

  By the way, for example, immediately after the start of the apparatus or immediately before the shutdown, it corresponds to the start or end of business hours, and is considered to be a time zone having a weight different from other times. However, in the technique described in Patent Literature 1, effective content output in consideration of the time zone has not been performed.

  An object of the present invention is to enable effective output of content by effectively using a specific time zone.

In order to solve the above-mentioned problem, the content output device of the invention according to claim 1 provides:
From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, Output means for outputting content during
First determination means for determining content to be output in the first time period as content based on a predetermined first condition;
Second determination means for determining content to be output in the third time period as content based on a second condition different from the first condition;
Control means for controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
Is provided.

  According to the present invention, it is possible to output content effectively using a specific time zone effectively.

It is a figure which shows the example of whole structure of the content output system in this embodiment. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part of FIG. It is a flowchart which shows the content output control process performed by the control part of FIG.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, a case where the content output apparatus according to the present invention is applied to the digital signage apparatus 1 will be described as an example. The present invention is not limited to the illustrated example.

[Configuration of Content Output System 100]
FIG. 1 is a diagram showing an overall configuration of a content output system 100 according to an embodiment of the present invention. The content output system 100 is, for example, a system provided in a store, and includes a digital signage device 1 and a server device 2 provided in the store as shown in FIG. The digital signage device 1 and the server device 2 are configured to be communicable via a communication network N such as a LAN (Local Area Network) or a WAN (Wide Area Network). The number of digital signage devices 1 is not particularly limited.

[Configuration of Digital Signage Device 1]
FIG. 2 is a block diagram showing a main control configuration of the digital signage apparatus 1.
The digital signage device 1 is a device that outputs content related to products handled in a store. As shown in FIG. 2, a projection unit 21 that emits image light of the content, and a video light emitted from the projection unit 21 on the back And a screen unit 22 for projecting to the front.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, a storage unit 25, a communication unit 26, and a timer unit 30. The projector 24, the storage unit 25, the communication unit 26, and the time measuring unit 30 are connected to the control unit 23 as shown in FIG.

  The control unit 23 includes a CPU that executes various programs stored in the program storage unit 251 of the storage unit 25 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 23 functions as a first determination unit, a second determination unit, and a control unit by executing a content output control process described later in cooperation with the program.

  The projector 24 is a projection device that converts the image data output from the control unit 23 into image light and irradiates the image data toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. The storage unit 25 is provided with a program storage unit 251 as shown in FIG. The program storage unit 251 stores a system program executed by the control unit 23, a processing program for executing various processes including a content output control process described later, data necessary for executing these programs, and the like. Has been.

  Further, the storage unit 25 is provided with an automatic startup time storage unit 252 and an automatic shutdown time storage unit 253.

In the automatic start time storage unit 252, the automatic start time of the digital signage device 1 set by the operation unit 32 or the server device 2 via the communication unit 26 is set (stored).
In the automatic shutdown time storage unit 253, the automatic shutdown time of the digital signage device 1 set by the operation unit 32 or by the server device 2 via the communication unit 26 is set (stored).

  Here, the digital signage apparatus 1 automatically starts at the automatic start time set in the automatic start time storage unit 252 and automatically shuts down at the automatic shutdown time set in the automatic shutdown time storage unit 253. It is configured as follows.

  The communication unit 26 includes a modem, a router, a network card, and the like, and performs communication with an external device connected to the communication network N.

  The timer unit 30 is configured by an RTC (Real Time Clock) or the like, acquires the current time, and outputs the current time to the controller 23.

Next, the screen unit 22 will be described.
FIG. 3 is a front view illustrating a schematic configuration of the screen unit 22. As shown in FIG. 3, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The screen is configured by attaching a rear projection film screen. The image forming unit 27 and the projector 24 described above constitute an output unit.

  The pedestal 28 is provided with a button-type operation unit 32 and an audio output unit 33 such as a speaker for outputting audio.

  The operation unit 32 includes a plurality of operation buttons, detects a press signal of the operation button, and outputs it to the control unit 23. By operating the operation unit 32, the automatic startup time and the automatic shutdown time of the digital signage apparatus 1 can be set.

  The operation unit 32 and the audio output unit 33 are connected to the control unit 23 as shown in FIG.

[Configuration of Server Device 2]
The server device 2 is connected to an ECR (Electronic Cash Register) (not shown), and is a computer device that acquires sales information for each product in the store from the ECR and totals the sales information.
The server device 2 also includes storage means for storing content data to be reproduced by the digital signage device 1, and transmits the content data to the digital signage device 1 via the communication network N. The storage means stores, for example, data of contents prepared in advance for reproduction on the digital signage device 1 (referred to as normal time zone content) and advertisement content data for each product. The content data is composed of, for example, moving image data composed of a plurality of frame images and audio data corresponding to each frame image. Note that the content may be only images or only audio. The image may be a still image.

[Operation of Content Output System 100]
Next, the operation of the content output system 100 will be described.
FIG. 4 shows a flowchart of content output control processing executed in the digital signage apparatus 1. The content output control process is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is automatically started at the time set in the automatic startup time storage unit 252. Is done.

  Here, the first time zone in the following processing is a time zone of m minutes (m> 0) immediately after the digital signage device 1 is automatically activated, and the third time zone is n minutes (n> 0) immediately before the automatic shutdown. The second time zone is a time zone between the first time zone and the third time zone.

  First, the control unit 23 acquires the current time from the time measuring unit 30, and determines whether or not the first time zone (m> 0) for m minutes immediately after the automatic activation has arrived (step S1).

  If it is determined that the first time period of m minutes has arrived immediately after the automatic activation (step S1; YES), the control unit 23 determines the content to be output as content based on the first condition. Specifically, based on sales information in the first to third time zones on the previous day (the previous business day), the content is determined to be content that introduces a predetermined number of products (sales ranking) from the top (step S2).

  Next, the control unit 23 requests the server device 2 to transmit sales ranking data from the first time zone to the third time zone of the previous day through the communication unit 26 and acquires the data (step S3). In response to a request from the digital signage device 1, the server device 2 generates sales ranking data for a predetermined number of products from the top based on the sales information for the first to third time zones of the previous day. To the digital signage apparatus 1.

  The control unit 23 generates display content based on the acquired sales ranking data, and causes the projector 24 to output the sales ranking content of the previous day to the image forming unit 27 (step S4). In addition, it is good also as outputting an audio | voice by the audio | voice output part 33 collectively.

  The control unit 23 acquires the current time from the time measuring unit 30 every predetermined time, and determines whether or not the second time zone has arrived (step S5). Until it is determined that the second time period has arrived, the control unit 23 repeatedly executes the output of the sales ranking content.

  In this way, in the first time zone of m minutes immediately after automatic activation corresponding to the beginning of business hours, the introduction of the ranking of the best-selling products the previous day is output, so the time immediately after automatic activation is effectively used, This can lead to sales promotion.

  If it is determined that the second time zone has arrived (step S5; YES), the control unit 23 determines the content to be output as the normal time zone content (step S6).

Next, the control unit 23 requests the server device 2 to transmit the data of the normal time period content through the communication unit 26, and acquires the data (step S7). Based on the acquired content data, the control unit 23 causes the projector 24 to output the content for the normal time zone to the image forming unit 27 (step S8). In addition, it is good also as outputting an audio | voice by the audio | voice output part 33 collectively.
Note that there are a plurality of types of contents for the normal time period, and the contents are output according to a schedule or in a predetermined order.

  The control unit 23 acquires the current time from the time measuring unit 30 every predetermined time, and determines whether or not the third time zone for n minutes immediately before the automatic shutdown has arrived (step S9). Until it is determined that the third time zone of n minutes immediately before the automatic shutdown has arrived, the control unit 23 repeatedly executes the content output in step S8.

  When it is determined that the third time period of n minutes immediately before the automatic shutdown has arrived (step S9; YES), the control unit 23 determines the content to be output as content based on the second condition different from the first condition. Specifically, it is determined as the content that advertises the product that has not reached the sales target based on the sales information of the first time zone to the second time zone of the day (step S10).

  Next, the control unit 23 requests the server device 2 to transmit the data for advertising content of the product that has not reached the sales target in the first time zone to the second time zone of the day by the communication unit 26, and sends the data to the server device 2. Obtain (step S11). Then, the control unit 23 causes the image forming unit 27 to output content that advertises a product that has not reached the sales target of the day by the projector 24 based on the acquired content data for advertising (step S12). In addition, it is good also as outputting an audio | voice by the audio | voice output part 33 collectively.

The control unit 23 continues to output content that advertises a product that has not reached the sales target for the day until the control unit 23 is automatically shut down.
As described above, in the third time period of n minutes immediately before the automatic shutdown, the advertising content of the product that has not reached the sales target of the day is output, so that it is possible to lead to sales promotion even though the sales target has not been reached. In addition, employees can be made aware of products that have not reached the sales target and promote sales.

  As described above, according to the digital signage device 1 in the present embodiment, when the first time zone of m minutes immediately after the automatic activation arrives, the control unit 23 outputs the content to be output in the first time zone to the predetermined first time zone. The content is determined based on the condition, and the determined content is output by the image forming unit 27. When the second time zone comes, the normal time zone content is output by the image forming unit 27. When the third time zone of n minutes immediately before the automatic shutdown arrives, the control unit 23 determines the content to be output in the third time zone as the content based on the second condition different from the first condition, and displays the determined content as an image. The output is made by the forming unit 27.

  Accordingly, since the content is output with the conditions changed according to the time zone, the content can be effectively output using the specific time zone effectively.

For example, content output in the first time zone is content based on sales information in the time zone from the first time zone to the third time zone of the previous day, specifically, from the first time zone to the third time zone of the previous day By setting the content to introduce a predetermined number of products from the top in sales during the time period, it is possible to output content effective for sales promotion at a predetermined time at the start of business hours.
In addition, for example, content to be output in the third time zone is content based on sales information in the time zone from the first time zone to the second time zone of the day, specifically, from the first time zone of the day to the second time zone. Content that promotes products whose sales are lower than the sales target in the time period up to the time of the band, at the predetermined time at the end of business hours, content that is effective in promoting sales of products that have not reached the sales target of the day It becomes possible to output.

  In addition, the description content in the said embodiment is a suitable example of the content output system and digital signage apparatus which concern on this invention, and is not limited to this.

  For example, in the above embodiment, the server device 2 stores normal time period content and promotional content data for each product, and the server device 2 transmits the content to the digital signage device 1 to output the content. As described above, the digital signage device 1 may store normal time zone content and promotional content data for each product.

  In the above-described embodiment, the case where the image forming unit 27 is a human type has been described as an example. However, other shapes may be used, and the present invention is not limited to this.

  In the above embodiment, the case where the present invention is applied to a digital signage apparatus that displays an image by projecting an image from a projector onto a screen has been described as an example. Even if it is applied to a content output device having the display device, the same effect can be obtained, and the present invention is not limited to this example.

  In addition, the detailed configuration and detailed operation of the digital signage apparatus can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, Output means for outputting content during
First determination means for determining content to be output in the first time period as content based on a predetermined first condition;
Second determination means for determining content to be output in the third time period as content based on a second condition different from the first condition;
Control means for controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
A content output device comprising:
<Claim 2>
The content based on the first condition is content based on sales information in the time zone from the first time zone to the third time zone on the previous day,
The content output device according to claim 1, wherein the content based on the second condition is content based on sales information in a time zone from the first time zone to the second time zone of the day.
<Claim 3>
The content based on the first condition is content related to a predetermined number of products from the top sales in the time zone from the first time zone to the third time zone of the previous day,
The content output device according to claim 2, wherein the content based on the second condition is content related to a product whose sales in the time period from the first time period to the second time period on the day are lower than a sales target. .
<Claim 4>
The first time zone is a predetermined time immediately after activation of the content output device, the third time zone is a predetermined time immediately before shutdown of the content output device, and the second time The content output device according to any one of claims 1 to 3, wherein is a time between the first time zone and the second time zone.
<Claim 5>
From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, A content output control method for output means for outputting content in a time zone
Determining content to be output in the first time period as content based on a predetermined first condition;
Determining the content to be output in the third time zone in the output means as content based on a second condition different from the first condition;
Controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
A content output control method including:
<Claim 6>
Computer
From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, Output means for outputting content during
First determination means for determining content to be output in the first time period as content based on a predetermined first condition;
Second determination means for determining content to be output in the third time period as content based on a second condition different from the first condition;
Control means for controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
Program to function as.

DESCRIPTION OF SYMBOLS 100 Content output system 1 Digital signage device 21 Projection part 22 Screen part 23 Control part 24 Projector 25 Storage part 251 Program storage part 252 Automatic start time storage part 253 Automatic shutdown time storage part 26 Communication part 27 Image formation part 28 Base 29 Translucent Board 30 Timing unit 32 Operation unit 33 Audio output unit 2 Server device

Claims (6)

From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, Output means for outputting content during
First determination means for determining content to be output in the first time period as content based on a predetermined first condition;
Second determination means for determining content to be output in the third time period as content based on a second condition different from the first condition;
Control means for controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
A content output device comprising: The content based on the first condition is content based on sales information in the time zone from the first time zone to the third time zone on the previous day,
The content output device according to claim 1, wherein the content based on the second condition is content based on sales information in a time zone from the first time zone to the second time zone of the day. The content based on the first condition is content related to a predetermined number of products from the top sales in the time zone from the first time zone to the third time zone of the previous day,
The content output device according to claim 2, wherein the content based on the second condition is content related to a product whose sales in the time period from the first time period to the second time period on the day are lower than a sales target. .   The first time zone is a predetermined time immediately after activation of the content output device, the third time zone is a predetermined time immediately before shutdown of the content output device, and the second time The content output device according to any one of claims 1 to 3, wherein is a time between the first time zone and the second time zone. From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, A content output control method for output means for outputting content in a time zone
Determining content to be output in the first time period as content based on a predetermined first condition;
Determining the content to be output in the third time zone in the output means as content based on a second condition different from the first condition;
Controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
A content output control method including: Computer
From a predetermined first time zone, a predetermined third time zone after the first time zone, and a second time zone between the first time zone and the third time zone, Output means for outputting content during
First determination means for determining content to be output in the first time period as content based on a predetermined first condition;
Second determination means for determining content to be output in the third time period as content based on a second condition different from the first condition;
Control means for controlling the content output by the output means based on the determination by the first determination means and the determination by the second determination means;
Program to function as.

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