JP2016024828A - Advertisement server and method for determining advertisement exposure amount - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement server for making sure that an advertisement budget of a successful bidder of advertisement will not run out early, and a method for determining an advertisement exposure amount.SOLUTION: The present invention acquires a remaining budge after a certain point of time among budgets in first time units of the successful bidder of advertisement, determines the ratio of an average remaining amount of traffic assumed to be received after the certain point of time to a traffic amount in second time units assumed to be received during the next second time unit, corrects the ratio on the basis of the actual amount of traffic received by the certain point of time and the average received amount of traffic assumed to be received by the certain point of time, and determines the advertisement exposure amount of the successful bidder of advertisement to be exposed during the next second time unit on the basis of the corrected ratio and the remaining budget.SELECTED DRAWING: Figure 4

Description

The present invention relates to an advertisement server and an advertisement exposure amount determination method using the advertisement server. More specifically, the present invention relates to a method and an apparatus for determining an advertisement exposure amount of an advertisement successful bidder.

As user terminals such as computers, notebook computers, and smartphones that can be connected to the Internet have become widely used, online advertising methods have become very diversified. Advertisers induce purchases of products or services using advertising methods such as banner ads, keyword ads, and video ads.

Among various advertising methods, as an example of the video advertising method, the advertising server causes the video advertisement of the advertiser to be output at a certain playback time of the video content output by the user terminal. The advertisement server charges the advertiser when the moving image advertisement is output for a predetermined time or more without being interrupted by the user or when the moving image advertisement is selected by the user. Such a charging method is called CPV (cost per view).

In the search advertisement method, the advertisement server causes the advertisement corresponding to the predetermined search word to be exposed to the user when the user inputs the predetermined search word via the portal site. The advertisement server may charge the advertiser when the advertisement is exposed to the user or when an advertisement exposed to the user is selected by the user.

Since the advertiser's advertising budget is limited, there is a problem that if the advertising budget is consumed early, the advertiser's advertisement may not be exposed to the user thereafter. Therefore, it is important to appropriately determine the amount of advertisement exposure in consideration of the advertiser's advertising budget.

Korean Published Patent No. 10-2010-0081015

An object of the present invention is to provide an advertisement server and an advertisement exposure amount determination method using the advertisement server so that the advertisement budget of the advertisement successful bidder is not exhausted at an early stage.

Another object of the present invention is to provide an advertisement server that allows an advertisement successful bidder's advertisement to be exposed to more users, and an advertisement exposure amount determination method using the advertisement server.

It is another object of the present invention to provide an advertisement server that achieves advertisement activation and an advertisement exposure amount determination method using the advertisement server.

An advertisement exposure determination method according to an embodiment of the present invention is a method in which an advertisement server determines an advertisement exposure amount of an advertisement successful bidder after a certain time point in the first time unit budget of the advertising successful bidder. And a second second time unit of traffic expected to be received during the next second time unit. Determining a ratio value to the amount, correcting the ratio value based on an actual traffic amount received up to the certain time point and an average received traffic amount expected to be received by the certain time point, and The method may include determining an exposure amount of the advertisement winning bidder exposed during the next second time unit based on the corrected ratio value and the remaining budget.

An advertisement exposure determination method according to another embodiment of the present invention is a method in which an advertisement server determines an advertisement exposure amount of an advertisement successful bidder based on a maximum BA of an advertisement bidder and a preset actual exposure ratio. The bidder's bidding score is calculated, and the bidder's bidding score and the overall bidding score including at least one first bidding bidder are within a predetermined rank. At least one second advertisement winning bidder included is determined, and an exposure amount of the at least one second advertisement winning bidder exposed during the next second time unit is determined based on a certain time point. You may include that.

An advertisement server according to another embodiment of the present invention is an advertisement server that determines an advertisement exposure amount of an advertisement winning bidder, and uses a remaining time budget after a certain point of time in the first time unit budget of the advertising winning bidder. A remaining budget acquisition unit to be acquired, an average residual traffic amount expected to be received after the predetermined time point, and a next second time unit expected to be received during the next second time unit. A ratio value determining unit that determines a ratio value with respect to a traffic volume; and the ratio value based on an actual traffic volume received up to the certain time point and an average received traffic volume expected to be received until the certain time point. A ratio value correcting unit for correcting, and an exposure amount determining unit for determining an exposure amount of the advertisement winning bidder exposed during the next second time unit based on the corrected ratio value and the remaining budget Including and Good.

An advertisement server according to another embodiment of the present invention is an advertisement server that determines an advertisement exposure amount of an advertisement successful bidder, based on the maximum bid BA of the advertisement bidder and a preset actual exposure ratio. Calculating a bidding score, and based on an overall bidding score including the bidding score of the advertising bidder and the bidding score of each of the at least one first advertising successful bidder, at least one person included in a predetermined rank And a bid section for determining a second advertisement winning bidder of the second advertisement, and an exposure for determining an exposure amount of each of the at least one second advertising winning bidder exposed during the next second time unit based on a certain time point And a quantity determination unit.

According to the advertisement server and the advertisement exposure amount determination method using the advertisement server according to the embodiment of the present invention, it is possible to prevent the advertisement bidder's advertisement budget from being consumed at an early stage.

In addition, according to the advertisement server and the advertisement exposure amount determination method using the advertisement server according to the embodiment of the present invention, the advertisement of the successful bidder can be exposed to more users.

In addition, according to the advertisement server and the advertisement exposure determination method using the advertisement server according to the embodiment of the present invention, the activation of the advertisement can be achieved.

It is a figure for demonstrating the problem which generate | occur | produces when the exposure amount of an advertisement is distributed according to the average traffic amount according to a time unit. It is a figure for demonstrating the problem which generate | occur | produces when the exposure amount of advertisement is distributed according to actual traffic amount. It is a figure showing an advertising system containing an advertising server concerning one embodiment of the present invention. 6 is a flowchart illustrating an advertisement exposure amount determination method according to another embodiment of the present invention. 6 is a flowchart illustrating an advertisement exposure amount determination method according to another embodiment of the present invention. It is a block diagram which shows the structure of the advertisement server which concerns on one Embodiment of this invention.

Advantages, features, and methods of achieving the same of the present invention will be clarified by referring to embodiments described below in detail with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, and can be realized in various forms different from each other. However, the embodiments described herein are provided to complete the disclosure of the present invention and to fully inform the scope of the invention to those who have ordinary knowledge in the technical field to which the present invention belongs. is there. The present invention is defined only by the appended claims. Like reference numerals refer to like elements throughout the specification.

The term “unit” used in this embodiment means a hardware component such as software, FPGA, or ASIC, and “unit” plays any role. However, the “unit” is not limited to software or hardware. The “unit” may be configured as a storage medium that can be addressed, and may be configured to play back one or more processors. Thus, as an example, “parts” include components such as software components, object-oriented software components, class components and task components, processes, functions, attributes, procedures, subroutines, segments of program code, drivers , Firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The components and functions provided in “parts” may be combined into a smaller number of components and “parts”, and may be further separated into additional components and “parts”.

Further, in this specification, “traffic amount” means the number of requests for a predetermined content to the advertisement server of the user terminal or the amount of data transmitted to the advertisement server for the user terminal to request the predetermined content. Good. When the user terminal requests a predetermined content, for example, a search result, a moving image content, a Web page, etc., the advertisement server transmits the predetermined content and the advertisement of the advertiser to the user terminal as a response to the request. Further, in this specification, the “exposure amount” may mean the number of times that the advertisement server has transmitted a specific advertisement to the user terminal.

In general, in order to prevent the daily budget of the advertising successful bidder from being consumed early, various methods of distributing the exposure amount of the advertisement by time unit are used. One method is to take an average of the traffic volume by time unit received on a daily basis during a given period, determine the average traffic volume by time unit, and advertise based on the average traffic volume by time unit. There is a method of distributing the amount of exposure by time unit. However, according to such a method, there is a problem that an advertisement may not be exposed to many users when actual traffic rapidly increases at a specific time.

FIG. 1 is a diagram for explaining a problem that occurs when an advertisement exposure amount C is distributed based on an average traffic amount A for each time unit. Referring to FIG. 1, even if the actual traffic volume B suddenly rises compared to the average traffic volume A in the R1 section, the exposure amount C of the advertisement changes corresponding to only the average traffic volume A. Even if the user requests a predetermined content, the probability that the advertisement is exposed to the corresponding user is reduced.

As another method for distributing the advertisement exposure amount by time unit, there is a method of calculating the actual traffic amount by time unit and distributing the advertisement exposure amount according to the actual traffic amount by time unit. However, according to such a method, when the actual traffic volume suddenly rises early in the day, the advertising budget of the advertising successful bidder is consumed early, and the advertisement may not be exposed to the user thereafter. There is a problem.

FIG. 2 is a diagram for explaining a problem that occurs when the exposure amount C of the advertisement is distributed based on the actual traffic amount B. The actual traffic amount B suddenly increases in the R2 section, and the advertisement is corresponding to this. When the amount of exposure C increases rapidly, the daily budget of the successful bidder of the advertisement is consumed early, and the advertisement cannot be exposed to the user in the subsequent R3 section.

The advertisement server and the advertisement exposure amount determination method using the advertisement server according to the embodiment of the present invention determine the advertisement exposure amount according to the actual traffic amount for each time unit, and correct the determined advertisement exposure amount. The above-described problems can be solved. Hereinafter, with reference to FIGS. 3 to 6, an advertisement server and an advertisement exposure determination method using the advertisement server according to an embodiment of the present invention will be specifically considered.

FIG. 3 is a diagram illustrating an advertisement system including an advertisement server 300 according to an embodiment of the present invention.

The advertisement server 300 according to an embodiment of the present invention may include a Web server, and transmits an advertisement of at least one advertisement successful bidder 10 to at least one user terminal 20.

The advertisement server 300 may be connected to at least one advertisement successful bidder terminal via a network. The advertisement server 300 may provide information related to each of the at least one advertisement winning bidder 10, for example, an advertisement for each of the at least one advertising winning bidder 10, a maximum BA (Bid Amount), a budget for the first time unit, and an actual exposure The ratio may be stored. The actual exposure ratio means a ratio at which an advertisement is actually exposed to the user, and may include, for example, a VTR (View Through Rate) and a CTR (Click Through Rate). VTR means the ratio between the number of times an advertisement video is played and the number of times the advertisement video is actually exposed. When the moving image is actually exposed, it means that the reproduction of the advertisement moving image is continuously reproduced without being interrupted by the user or the advertisement moving image is selected by the user. CTR means the ratio between the number of times an advertisement is included in a web page and the number of times the advertisement is actually exposed. When the advertisement is actually exposed, when the advertisement included in the web page is selected by the user, or after the advertisement is selected by the user, the user participates in a specific action, for example, a questionnaire or a product or service. It means that you have purchased.

The advertisement server 300 may determine at least one advertisement successful bidder 10 using information received from a plurality of advertisement bidders.

In addition, the advertisement server 300 receives a predetermined content (for example, moving image content, search result, Web page) including an advertisement as at least one user terminal as a response to the request for the predetermined content received from the at least one user terminal 20. 20 may be transmitted.

The at least one user terminal 20 includes various types of terminal devices that can be connected to the advertisement server 300 via a network, such as a desktop computer, a notebook computer, a PDA, and a smartphone.

The advertisement may be exposed while the predetermined content transmitted from the advertisement server 300 is confirmed in at least one user terminal 20.

FIG. 4 is a flowchart illustrating an advertisement exposure determination method according to another embodiment of the present invention.

In S410, the advertisement server 300 acquires a remaining budget after a certain point in time in the first time unit budget of the advertisement successful bidder 10. The first time unit means a preset time interval and is stored in the advertisement server 300. The first time unit may be determined in units of days, for example.

The advertising successful bidder 10 may transmit the advertising budget to the advertising server 300 at the time of the initial advertising bidding, but the advertising server 300 divides the advertising budget by the entire advertising period to obtain a budget for the first time unit. May be.

The advertisement server 300 determines the difference value between the consumption budget consumed until the current time point and the budget of the first time unit from the time point when the first time unit starts, for example, after the fixed time point. You may acquire as a remaining budget until the time of completion.

In S420, the advertisement server 300 determines that the average residual traffic amount that is expected to be received after a certain time point and the traffic of the next second time unit that is expected to be received during the next second time unit. Determine the ratio value with quantity. The second time unit is a time interval shorter than the first time unit, and is stored in the advertisement server 300. The second time unit may be determined in units of 10 minutes or 5 minutes, for example.

The advertisement server 300 may obtain an average residual traffic amount that is expected to be received after a certain point in time using the traffic amount that has been received for each first time unit. For example, the current time is 2:00 pm on July 2, and 100 traffic volumes were received after 2:00 pm on July 1, and 200 traffic volumes were received after 2:00 pm on June 30 In this case, the advertisement server 300 may determine the average residual traffic amount to be 150 ((100 + 200) / 2).

Further, the advertisement server 300 can predict the traffic amount of the next second time unit based on a predetermined algorithm, but the predetermined algorithm may include a winter method algorithm.

The Winter algorithm is a method for predicting a specific quantity based on past data and various related factors. The advertisement server 300 may predict the traffic amount of the next second time unit using the following mathematical formula.

When the average remaining traffic volume is 100 and the traffic volume of the next second time unit is 10, the advertisement server 300 may determine the ratio value to be 0.1 (10/100).

In S430, the advertisement server 300 corrects the ratio value based on the actual traffic volume received up to a certain time point and the average received traffic volume expected to be received by the certain time point. The actual amount of traffic received up to a certain point in time means the amount of traffic transmitted to the advertising server 300 from the point in time when the second time unit starts to the point in time, and the average amount of received traffic is the amount of the first unit of time. Of the average traffic volume, it means an average traffic volume that is expected to be received from the time when the first time unit starts to a certain time.

The advertisement server 300 may obtain the corrected ratio value by the following mathematical formula.

The advertisement server 300 according to an embodiment of the present invention decreases the ratio value if the actual traffic volume up to a certain time is larger than the average received traffic volume, and the actual traffic volume up to a certain time is greater than the average received traffic volume. If smaller, the ratio value may be increased.

In S440, the advertisement server 300 determines the advertisement exposure amount of the advertisement successful bidder 10 to be exposed during the next second time unit based on the corrected ratio value and the remaining budget. For this reason, the advertisement server 300 may determine the next second time unit budget consumed during the next second time unit based on the corrected ratio value and the remaining budget based on the following formula. Good.

When the next second time unit budget is determined, the advertisement server 300 considers the maximum BA of the advertisement winning bidder 10 and the actual exposure ratio of the advertisement winning advertisement 10 based on the following formula. To decide.

The maximum BA is the maximum amount paid by the advertisement winning bidder 10 for the corresponding advertisement when the advertisement is actually exposed to the user, and this is the advertisement server 300 when the advertising winning bidder 10 bids for the advertisement. May be entered.

When the advertisement server 300 receives a request for a predetermined content from the user terminal 20 during the next second time unit, the advertisement server 300 may transmit the advertisement of the advertisement successful bidder 10 to the user terminal 20 together with the predetermined content. The advertisement server 300 may transmit the advertisement to the user terminal 20 by an amount corresponding to the determined exposure amount during the next second time unit, and perform additional predetermined during the next second time unit. Even if the content request is received from the user terminal 20, the advertisement is not transmitted to the user terminal 20.

The advertisement server 300 according to an embodiment of the present invention does not determine the exposure amount of the advertisement considering only the next second traffic amount, but the actual traffic amount up to the current time point and the current time point. Since the average traffic volume is taken into account together, the amount of advertising exposure during the first time unit can be appropriately distributed, and the first time unit budget of the advertising successful bidder 10 is prevented from being consumed early. can do. More specifically, for example, if the actual traffic volume requesting the predetermined content by 2 pm is greater than the average traffic volume requesting the predetermined content by 2 pm, by 2 pm It is determined that the advertisement has already been exposed, and the exposure amount for the next second time unit is reduced.

FIG. 5 is a flowchart illustrating an advertisement exposure determination method according to another embodiment of the present invention.

In S510, the advertisement server 300 obtains the maximum bidder's maximum BA and a preset actual exposure ratio. The advertisement bidder may transmit the maximum BA to the advertisement server 300 using the terminal of the advertisement bidder. Also, since the advertisement bidder's advertisement has not been previously exposed to the user, the advertisement server 300 may determine the advertisement bidder's actual exposure ratio to a preset default value. If the advertisement bidder's advertisement has been previously exposed to the user, the advertisement server 300 may obtain an actual exposure ratio when the advertisement is exposed to the user.

In step S520, the advertisement server 300 calculates the bidder score of the advertisement bidder using the maximum BA of the advertisement bidder and the preset actual exposure ratio, determines at least one first advertisement successful bidder, The bidding score of each first successful bidder of the first advertisement is calculated.

The advertising server 300 may determine the bidder's bidding score in consideration of not only the maximum BA and the preset actual exposure ratio but also information related to other advertising bidders. The bidding score may be calculated in various ways well known in the art. In the present specification, detailed description thereof will be omitted.

The bidding score of each of the at least one first advertisement winning bidder may be determined based on the maximum BA of each of the at least one first advertising winning bidder and the actual exposure ratio during the previous second time unit. .

In S530, the advertisement server 300 determines that at least one person included in the predetermined rank is based on the bidder score of the advertisement bidder and the overall bid score including at least one first advertisement successful bidder. The second advertisement successful bidder is determined.

In S540, the advertisement server 300 determines the exposure amount of each advertisement of at least one second advertisement successful bidder. Since the method for determining the advertisement exposure amount of the successful bidder 10 has been described with reference to FIG. 4, a detailed description thereof will be omitted.

The advertisement server 300 may newly update the advertising successful bidder 10 by repeating S510 to S540 every second time unit, for example, every 5 minutes or every 10 minutes.

FIG. 6 is a block diagram showing a configuration of the advertisement server 600 according to an embodiment of the present invention.

Referring to FIG. 6, the advertisement server 600 according to an embodiment of the present invention includes a remaining budget acquisition unit 610, a ratio value determination unit 620, a ratio value correction unit 630, an exposure amount determination unit 640, a memory unit 650, and a communication unit 660. May be included. The remaining budget acquisition unit 610, the ratio value determination unit 620, the ratio value correction unit 630, the exposure amount determination unit 640, the memory unit 650, and the communication unit 660 may include at least one microprocessor. The ratio value determining unit 620, the ratio value correcting unit 630, the exposure amount determining unit 640, and the communication unit 660 may be operated by at least one program stored in the memory unit 650.

The remaining budget acquisition unit 610 acquires a remaining budget after a certain point in time in the first time unit budget of the advertising successful bidder 10.

The ratio value determining unit 620 determines the average remaining traffic volume that is expected to be received after a certain time point and the next second time unit traffic volume that is expected to be received during the next second time unit. And determine the ratio value. The ratio value determination unit 620 may predict the traffic amount of the next second time unit by the winter method algorithm, but since the winter method algorithm has been described above, a detailed description thereof will be omitted.

The ratio value correction unit 630 corrects the ratio value based on the actual traffic volume received up to a certain time point and the average received traffic volume expected to be received until the certain time point. Specifically, the ratio value correction unit 630 decreases the ratio value when the actual traffic volume is larger than the average received traffic volume, and increases the ratio value when the actual traffic volume is smaller than the average received traffic volume. Also good.

Based on the corrected ratio value and the remaining budget, the exposure amount determination unit 640 determines the exposure amount of the advertisement successful bidder 10 that is exposed during the next second time unit.

The exposure amount determination unit 640 obtains the next second time unit budget consumed during the next second time unit based on the corrected ratio value and the remaining budget, and then the next second time unit. The amount of exposure of the advertisement may be determined in consideration of the budget, the maximum BA (Bid Amount) previously input by the advertisement successful bidder 10 and the actual exposure ratio of the advertisement.

The memory unit 650 stores information necessary for the exposure amount determination unit 640 to determine the amount of advertisement exposure or information necessary to determine the advertising successful bidder 10 from among the advertising bidders. For example, the memory unit 650 stores information related to each of at least one advertisement winning bidder 10, for example, an advertisement for each of at least one advertising winning bidder 10, a maximum BA (Bid Amount), a budget for a first time unit, and an actual The exposure ratio may be stored. The memory unit 650 may store the average traffic volume for each first time unit and the average traffic volume for each second time unit within the first time unit.

When a predetermined content request traffic is received by the user terminal 20 during the next second time unit, the communication unit 660 sends an advertisement to the user terminal 20 in consideration of the exposure amount determined by the exposure amount determination unit 640. To transmit. The communication unit 660 may transmit the advertisement to the user terminal 20 by an amount corresponding to the exposure amount during the next second time unit, or may receive a request for additional predetermined content from the user terminal 20. The corresponding advertisement is not transmitted to the user terminal 20.

Although not shown in FIG. 6, the advertisement server 600 according to an embodiment of the present invention calculates the bidder's bidding score based on the maximum bidder's maximum BA and a preset actual exposure ratio. A bidding unit for determining at least one second advertisement winning bidder included in a predetermined rank based on the bidding score of each of the at least one first advertising winning bidder and the bidding score of the advertising bidder May be included. The bidding unit may update at least one second advertisement successful bidder every second time unit, for example, every 5 minutes or every 10 minutes.

On the other hand, until now, we have explained that the advertiser's daily budget is evenly distributed in this specification. However, other variables other than the advertiser's daily budget, such as traffic or production, are distributed equally. May also be applied.

On the other hand, the above-described embodiment of the present invention can be created by a program that can be executed by a computer, and can be realized by a general-purpose digital computer that operates the program using a computer-readable recording medium.

The computer-readable recording medium includes a magnetic storage medium (for example, ROM, floppy disk, hard disk, etc.), an optical reading medium (for example, CD-ROM, DVD, etc.) and a carrier wave (for example, via the Internet). Transmission medium).

The embodiments of the present invention have been described above with reference to the accompanying drawings. However, those who have ordinary knowledge in the technical field to which the present invention pertains do not change the technical idea or essential features of the present invention. It can be understood that it can be implemented in a specific form. Therefore, it should be understood that the above-described embodiment is illustrative in all aspects and not restrictive.

300, 600 Advertising server 610 Residual budget acquisition unit 620 Ratio value determination unit 630 Ratio value correction unit 640 Exposure amount determination unit 650 Memory unit 660 Communication unit

Claims (17)

In the method in which the ad server determines the amount of exposure of the advertisement successful bidder's advertisement,
Of the first time unit budget of the successful bidder of the advertisement, a remaining budget after a certain time is obtained,
Determining a ratio value between the average residual traffic volume expected to be received after the predetermined time and the traffic volume of the next second time unit expected to be received during the next second time unit And
Correcting the ratio value based on the actual traffic volume received up to the certain time point and the average received traffic volume expected to be received until the certain time point;
Determining the exposure amount of the advertisement of the successful bidder who is exposed during the next second time unit based on the corrected ratio value and the remaining budget. Method. Correcting the ratio value is
The ratio value is decreased when the actual traffic volume is larger than the average received traffic volume, and the ratio value is increased when the actual traffic volume is smaller than the average received traffic volume. Item 4. The method for determining the amount of advertisement exposure according to Item 1. The method according to claim 1, wherein the corrected ratio value is determined by the following mathematical formula.
The method according to claim 1, wherein determining the ratio value includes predicting the traffic amount of the next second time unit based on a winter method algorithm. In the advertisement exposure determination method, when a predetermined content request traffic is received from the user terminal during the next second time unit, the advertisement is transmitted to the user terminal in consideration of the determined exposure. The method according to claim 1, further comprising: The method of claim 5, wherein the transmitting includes transmitting the advertisement to the user terminal by the determined exposure amount. Determining the amount of exposure of the advertisement
The method according to claim 1, further comprising: obtaining a budget for the next second time unit consumed during the next second time unit based on the corrected ratio value and the remaining budget. The method for determining the amount of advertisement exposure described in. The method according to claim 7, wherein the next second time unit budget is determined by the following mathematical formula.

The exposure amount of the advertisement may be determined by considering the next second time unit budget, the maximum BA (Bid Amount) previously input by the successful bidder of the advertisement, and the actual exposure ratio of the advertisement. The method according to claim 7, further comprising determining an amount. The advertisement exposure determination method is:
Calculating the bidder's bidding score based on the maximum bidder's maximum BA and a preset actual exposure ratio;
The method further comprises comparing the biding score of each of at least one of the successful bidders with the bidder's bidding score to determine whether or not to make the successful bidder bid. Item 4. The method for determining the amount of advertisement exposure according to Item 1. The bidding score of each of the at least one winning bidder is:
The method of claim 10, wherein the advertisement exposure amount determination method is determined based on a maximum BA of each of the at least one advertisement successful bidder and an actual exposure ratio between the previous second time units. In the method in which the ad server determines the amount of exposure of the advertisement successful bidder's advertisement,
Calculating the bidder's bidding score based on the maximum bidder's maximum BA and a preset actual exposure ratio;
Based on the bidding score of the advertising bidder and the total bidding score including at least one first advertising winning bidder's bidding score, at least one second advertising winning bidder included in a predetermined rank is determined. Decide
A method for determining an advertisement exposure amount, comprising: determining an exposure amount of the advertisement of the at least one second advertisement successful bidder exposed during a next second time unit on the basis of a certain time point. The bidding score of each of the at least one first advertisement successful bidder is:
The method according to claim 12, wherein the determination is based on a maximum BA of each of the at least one first advertisement successful bidder and an actual exposure ratio between the previous second time units. Calculating the bidding score, determining the at least one second advertisement winning bidder, and determining the exposure amount of the at least one second advertising winning bidder are second time units. The method according to claim 12, wherein the method is performed every time. The computer-readable recording medium which recorded the program for performing the advertisement exposure amount determination method of any one of Claims 1-14. In an ad server that determines the amount of advertising exposure for the winning bidder,
A remaining budget acquisition unit for acquiring a remaining budget after a certain point of time in the first time unit budget of the successful bidder of the advertisement;
Determining a ratio value between the average residual traffic volume expected to be received after the predetermined time and the traffic volume of the next second time unit expected to be received during the next second time unit A ratio value determination unit to
A ratio value correction unit that corrects the ratio value based on the actual traffic volume received up to the certain time point and the average received traffic volume expected to be received by the certain time point;
And an exposure amount determination unit that determines an exposure amount of the advertisement of the successful bidder who is exposed during the next second time unit based on the corrected ratio value and the remaining budget. Ad server. In an ad server that determines the amount of advertising exposure for the winning bidder,
The bidder's bidding score is calculated based on the maximum bidder's maximum BA and a preset actual exposure ratio, and the bidder's bidding score and at least one of the first successful bidder bids are calculated. A bidding unit that determines at least one second advertising successful bidder included in a predetermined rank based on an overall bidding score including a bidding score;
And an exposure amount determination unit that determines an exposure amount of each of the at least one second advertisement successful bidder exposed during the next second time unit on the basis of a certain time point. server.