JP2016024629A - Reception terminal and reception system including the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide means for controlling willingness to buy of customers using a reception terminal.SOLUTION: A reception terminal includes a display part that displays a reception screen, and determines the degree of congestion of customers when displaying a reception screen (S4, S5), when a result of the determination indicates that the degree of congestion is low, changes a color to display the reception screen to a warm color (S9), when the degree of congestion is high, changes the color to display the reception screen to a cold color (S7), acquires a history of reception to customers when displaying the reception screen (S10), and changes the arrangement and size of display items of the reception screen to be displayed on the display part on the basis of the history of reception (S11).SELECTED DRAWING: Figure 5

Description

  The present invention relates to a reception terminal that accepts a purpose of visiting a customer who has visited to conduct a transaction at a reception desk of a financial institution, and a reception system including the reception terminal.

  In the conventional reception terminal, when a customer who visits the store selects a transaction for the purpose of visiting from the reception screen, the customer's visit purpose information is acquired by the selection input, and then customer identification information is acquired from the inserted customer's cash card or passbook When the acquired store visit information and customer identification information are transmitted to the management server and the receipt number is received from the management server, a receipt number ticket printed with the receipt number is issued to the visit customer (for example, Patent Document 1). reference.).

JP 2003-337891 A (mainly paragraphs 0022, 0023, 0031, 0032, FIGS. 1 and 2)

However, in the conventional technology described above, since the customer selects the purpose of visiting the store from the displayed reception screen, the customer is encouraged to purchase financial products and the like that are desired to be promoted by financial institutions. There is a problem that it becomes difficult to do.
Moreover, if the customer's willingness to purchase financial products or the like is stimulated for all the customers, there is a problem that the customer's mentality may be deteriorated depending on the congestion situation of the customer service counter, which may lead to the outflow of customers visiting the store.
The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a means for controlling a customer's willingness to purchase using a reception terminal.

  In order to solve the above problems, the present invention provides a reception terminal including a display unit that displays a reception screen, and displays the reception screen on the display unit according to the degree of customer congestion when the reception screen is displayed. The display color of the screen is changed.

  As a result, the present invention has the effect of being able to control the customer's desire to purchase without dissatisfying the customer.

Explanatory drawing which shows the external appearance of the reception terminal of an Example Block diagram showing the receiving terminal of the embodiment The block diagram which shows the control system of the reception terminal of an Example Explanatory drawing which shows the structural example of the change table of the reception screen of an Example. The flowchart which shows the reception screen display change process of an Example Explanatory drawing which shows the example of a display of the standard screen of the acceptance screen of an Example Explanatory drawing which shows the example of a display of the acceptance screen after the change of an Example

  Hereinafter, embodiments of a reception terminal according to the present invention will be described with reference to the drawings.

Hereinafter, the reception terminal of this embodiment will be described with reference to FIGS.
1 and 2, reference numeral 1 denotes a reception terminal, which is installed in a lobby of a branch of a financial institution such as a bank, and is used for a transfer transaction, a deposit transaction, a foreign currency deposit using a passbook, a slip or the like by a reception counter. Asset management transactions that deal with financial products such as investment trusts, notification transactions for change registrations such as changes in registered seals and address changes, tax public money storage transactions such as payment of taxes and public fees, consultations and procedures for inheritance It has a function of accepting the purpose of visiting a store consisting of transaction types handled by a reception counter for inheritance transactions to be performed (referred to as a counter transaction type) and issuing a reception number ticket printed with a reception number numbered in the order of reception.

Reference numeral 2 denotes a customer information server as a host device installed in the center of a financial institution, which is connected to a reception terminal 1 installed in a store via a communication line 3 such as a dedicated line or a telephone line, The customer history, such as the customer's past window transaction history and the consultation history at the customer service window, is stored in association with the customer ID, which is a customer identifier for individually identifying the customer who is the founder.
Reference numeral 5 denotes a control unit of the reception terminal 1, which is connected to the customer information server 2 via the communication line 3, and controls each unit in the reception terminal 1 to execute reception processing for store visits related to window transactions. In addition, it has a function of controlling data communication and the like.

A storage unit 6 stores a program executed by the control unit 5, various data used for the program, a processing result by the control unit 5, and the like.
Reference numeral 7 denotes a display unit, which is provided on the front surface of the reception terminal 1 and includes a combination of a display screen 7a such as an LCD and an input means such as a touch panel. The display unit 7 includes VGA (Video Graphics Array), DVI (Digital Visual Interface), and the like. It is connected to the control unit 5 by a cable 7b conforming to the standard, and displays a reception screen, a screen for prompting the customer's operation, etc. on the display screen 7a, and also has a function of receiving an input of the purpose of visiting from the customer by the input means. Have.

8 is a card reader, a customer ID indicating the owner of the transaction card recorded in the magnetic stripe or IC chip of the transaction card such as a customer's cash card or credit card inserted from the card insertion slot 8a, It has a function of reading card information such as customer account information such as an account number.
Reference numeral 9 denotes a passbook reading unit having a function of reading passbook information such as a customer ID and customer account information recorded on a magnetic stripe of a customer's passbook inserted through a passbook insertion slot 9a, an IC chip, and the like. Yes.

Reference numeral 10 denotes a reception number ticket issuing unit, which has a function of discharging a reception number ticket printed with reception numbers numbered in the order of reception from the issuing port 10a and delivering it to the customer.
In FIG. 3, 12 is a congestion degree determination unit provided in the control unit 5, which calculates the current waiting number by subtracting the maximum reception number of the customer who has already completed the window transaction from the reception number issued immediately before, Based on the number of waiting persons, the current congestion degree is classified into three stages of A (low), B (medium), and C (high) to determine (see FIG. 4).

Reference numeral 13 denotes a screen display configuration unit, a function for generating a configuration of a reception screen by combining a character string of a display item including a transaction screen type name, a guidance wording, and a contact transaction type, a button-like display frame, and a background. have.
Reference numeral 14 denotes a display color changing unit. According to the congestion level determined by the congestion level determination unit 12, the color of the display item display item, the color of the display frame and the area within the frame, and the hue of the background color, etc. In addition, it has a function of setting or changing brightness and the like.

An arrangement / size changing unit 15 sets or changes the arrangement of display items, the size of characters, and the size of a display frame displayed on the reception screen according to the degree of congestion determined by the congestion level determination unit 12. It has functions.
Reference numeral 16 denotes a screen information generation unit, which is a screen obtained by converting the display form of the screen formed by the screen display configuration unit 13, the display color change unit 14, and the arrangement / size change unit 15 into a signal for display on the display screen 7a. It has a function to generate information.

Reference numeral 17 denotes a screen information transmission unit, which has a function of transmitting the screen information generated by the screen information generation unit 16 to the display unit 7 via the cable 7b.
A screen information receiving unit 20 of the display unit 7 has a function of receiving screen information transmitted from the screen information transmitting unit 17.
Reference numeral 21 denotes a screen display unit having a function of displaying the screen information received by the screen information receiving unit on the display screen 7a.

  The storage unit 6 of the reception terminal 1 receives a selection input for the purpose of visiting the customer, numbers reception numbers in the order of reception, and has a function of issuing a reception number ticket printed on the reception number ticket to the customer. The processing program changes the display color of the reception screen according to the degree of congestion at the time of reception, and communicates with the customer information server 2 based on the customer ID read from the customer's transaction card or passbook, and the customer's response history A reception work execution program to which an application program having a function of changing the size of a display frame of a display item to be displayed on the reception screen based on the acquired reception history is added is stored in advance. Each function means of the reception terminal 1 of this embodiment is formed by the steps of the reception work execution program executed by the unit 5.

In addition, the storage unit 6 stores in advance a change table in which the hue of the reception screen to be displayed and the arrangement and size of the display frame of the display items are set for each of the three categories of congestion shown in FIG. .
The hue of the change table of the present embodiment is set by an increase / decrease amount from the hue represented by RGB (Red, Green, Blue) values of the standard screen (see FIG. 6). For example, “R + 30” is the R value of the standard screen. Is increased by 30 minutes. In this case, the hue of the change table may be set by the absolute value of the RGB value in each section without using the increase / decrease amount.
The RGB value refers to the degree of brightness of each color divided into 256, and the hue is determined by the combination of the degree of each color.

Hereinafter, the reception screen display change process of the present embodiment will be described according to the step indicated by S, using the flowchart shown in FIG.
When the reception terminal 1 is turned on at the start of a financial institution or the like, the reception work execution program stored in the storage unit 6 of the reception terminal 1 is automatically started.
S1: When the reception work execution program is started, the control unit 5 of the reception terminal 1 displays an initial screen displaying a message for prompting insertion of a transaction card or a passbook on the display screen 7a and stands by.

S2: When a customer who visits the store to perform a window transaction inserts a transaction card or passbook (referred to as a transaction medium) that he / she has brought into the card insertion slot 8a or the passbook insertion slot 9a, the control unit 5 that has detected the card The reading unit 8 or the passbook reading unit 9 reads the card information or the passbook information (referred to as medium information) such as the customer ID and customer account number recorded in the transaction medium, and temporarily stores the read medium information in the storage unit 6. To do.
S3: The control unit 5 that has read the medium information uses the screen display configuration unit 13 to combine the character string of each display item including the transaction screen type name, the guidance wording, and the window transaction type, the display frame, and the background, Generate standard screen configuration for.

As shown in FIG. 6, the standard screen of the acceptance screen includes a transaction screen type name “visit purpose”, a guidance message prompting selection of the purpose of visit, a “transfer” button for selecting a transfer transaction, and a payment transaction. "Deposit" button to select, "Tax money storage" button to select a tax payment storage transaction, "Inheritance" button to select an inheritance transaction, "Create notifications" to select a notification transaction ”Button,“ Asset Management ”button for selecting an asset management transaction,“ Other Transaction ”buttons for selecting a withdrawal transaction other than the above, each selection button for selecting a store visit purpose, and background It is composed of
Each display item selection button is composed of a character string of the display name, the display frame and an area within the frame, and the size of the display frame is formed by a relatively small frame.

S4: The control unit 5 that has generated the configuration of the standard screen of the reception screen calculates the waiting number and calculates the current congestion level by the congestion level determination unit 12 in order to execute the reception screen display change process of the present embodiment. If the determination result is a congestion degree A (low), the process proceeds to step S9. In the case of other determination results, the process proceeds to step S5.
S5: If the determination result of the congestion level is the congestion level C (high), the control unit 5 proceeds to step S7. If the determination result of the congestion level is the congestion level B (medium), the process proceeds to step S6.

S6: The control unit 5 that has determined that the current congestion level is B (medium) reads the hue and arrangement / size of the congestion level B (middle) from the change table shown in FIG. In accordance with the setting, the display color changing unit 14 sets the display color of the display items on the reception screen as the standard screen display color, and the arrangement / size changing unit 15 sets the standard screen arrangement and the display frame size, that is, the standard screen. The same reception screen display form as the screen is generated, and the screen information generation unit 16 generates screen information of the congestion degree B (medium), and the process proceeds to step S13.
In this case, the display color of the standard screen is “transaction screen type”, “guidance”, “black” for the character string color indicating the display name of the display item, other display frame color, in-frame region color, and background color. An intermediate color and / or an achromatic color are used, and the display frame and the in-frame region can be recognized with a difference in brightness.

S7: The control unit 5 that has determined that the current congestion level is C (high) reads out the hue and arrangement / size of the congestion level C (high) from the change table stored in the storage unit 6, and displays them according to the settings. The color changing unit 14 shifts the display color of the display items on the reception screen to a cold color and proceeds to step S8.
S8: The control unit 5 that changes the display color of the reception screen to a cold-colored color is the arrangement / size changing unit 15 and displays the reception screen in which the arrangement of the display frame and the size of the display frame are the same as the standard screen. A form is generated, and the screen information generation unit 16 generates screen information of the degree of congestion C (high), and the process proceeds to step S13.

The display color of the reception screen in this case is “black” for the transaction screen type, guidance wording, display item display name, “black”, other display frame color, frame area color, and background color. It is configured so that the display frame and the in-frame region can be recognized by using a color of a cold color, for example, a blue color, with a difference in brightness.
The display color based on blue in this case is said to produce a sedative effect such as visually stimulating parasympathetic nerves and suppressing excitement.

S9: The control unit 5 having determined that the current congestion level is A (low) in step S4 above, reads the hue, arrangement and size of the congestion level A (low) from the change table stored in the storage unit 6, In accordance with the setting, the display color changing unit 14 shifts the display color of the display items on the reception screen to a warm color, and proceeds to step S10.
S10: The control unit 5 that uses the warm color as the display color of the reception screen reads the customer ID from the medium information temporarily stored in the storage unit 6, and the customer information server 2 via the communication line 3 based on the customer ID. To obtain the customer's response history.

S11: The control unit 5 that has acquired the customer's response history displays a reception screen in which the arrangement / size changing unit 15 sets the arrangement of the display frame and the size of the display frame to the arrangement and size set in the change table. Generate a display form.
In this case, when the received transaction history includes consultations on the purchase of financial products and asset management, the display item display frame is expanded to facilitate customer selection as shown in FIG. The display position of the display name is changed to “upper left” as “asset management” with the font size expanded, and other display items have the same display frame and font size as the standard screen. change.
Note that when the received transaction history does not include purchases of financial products or consultations on asset management, a display item indicating the most frequent window transaction type is enlarged and displayed on the upper left.

S12: The control unit 5 that has generated the display form of the reception screen of the congestion degree A (low) uses the screen information generation unit 16 to generate screen information of the congestion degree A (low), and proceeds to step S13.
The display color of the reception screen in this case is “black” for the transaction screen type, guidance wording, display item display name, “black”, other display frame color, frame area color, and background color. A warm color, for example, a red color, is used so that the display frame and the area inside the frame can be recognized with a difference in brightness. The brightness of the enlarged display frame is increased to emphasize the display item. indicate.
The display color based on red in this case is supposed to stimulate the sympathetic nerves visually, increase blood pressure, pulse and respiratory rate, and make the body active and psychologically active. . In particular, red gives an image of activity and promotes the release of energy.

S13: In step S6, S8, and S12, the control unit 5 that generated the screen information of each reception screen uses the screen information transmission unit 17 to transmit the screen information to the screen information reception unit of the display unit 7 via the cable 7b. 20, the screen display unit 21 displays the received screen information of the reception screen on the display screen 7a.
S14: The control unit 5 displaying the reception screen waits for selection of the purpose of visiting by the customer, and proceeds to step S15 when receiving the selection input of the purpose of visiting. When the selection input for the purpose of visiting the store is not accepted, the waiting is continued.

  S15: The control unit 5 that has received the selection input for the purpose of visiting the store adds “1” to the reception number issued immediately before by the reception number ticket issuing unit 10 and assigns the reception number of the customer. The printed receipt number ticket is ejected from the issuing port 10a, and the inserted transaction medium is ejected from the card insertion port 8a or the passbook insertion port 9a. The process is terminated, and the process returns to step S1 to display the initial screen on the display screen 7a of the display unit 7 and wait.

  Thus, in the reception screen display change process of the present embodiment, the current congestion level is determined at the time of reception for the purpose of visiting the store, and when the congestion level is low, the “asset management” is based on the customer's reception history. Since the display color of the display screen with the display frame and display name expanded in the upper left is changed to a warm color, the color effect can stimulate customers' willingness to purchase and sales opportunities for financial products, etc. Can be expanded.

In addition, when the current level of congestion is high at the time of reception for the purpose of visiting the store, the display color of the reception screen is changed to a cold color, so the color effect can suppress customer dissatisfaction and prevent the outflow of customers visiting the store be able to.
As described above, in this embodiment, since the display color of the reception screen is changed according to the degree of congestion of the customer at the time of reception for the purpose of visiting the store, the customer's willingness to purchase can be controlled without giving the customer dissatisfaction. .

  In the above embodiment, the reception terminal executes the reception screen display change process and the like. However, if a Web application system via a Web server is constructed, a general-purpose input device, a liquid crystal display, and a general-purpose personal computer are installed. Depending on the reception system used, the reception screen display change process of this embodiment can be executed. In this case, if a tablet terminal or the like in which the input device and the display device are integrated is used, a reception system having a simpler configuration can be constructed.

DESCRIPTION OF SYMBOLS 1 Reception terminal 2 Customer information server 3 Communication line 5 Control part 6 Memory | storage part 7 Display part 7a Display screen 7b Cable 8 Card reading part 8a Card insertion slot 9 Passbook reading part 9a Passbook insertion slot 10 Receipt number ticket issuing part 10a Issuing slot 12 Congestion degree determination unit 13 Screen display configuration unit 14 Display color change unit 15 Arrangement / size change unit 16 Screen information generation unit 17 Screen information transmission unit 20 Screen information reception unit 21 Screen display unit

Claims (5)

In the reception terminal equipped with a display unit for displaying the reception screen,
A reception terminal, wherein when displaying the reception screen, a display color of the reception screen displayed on the display unit is changed according to a degree of congestion of a customer. In the reception terminal according to claim 1,
A reception terminal that changes a display color of the reception screen to a warm color when the degree of congestion is low. In the reception terminal according to claim 1 or 2,
A reception terminal that changes a display color of the reception screen to a cold color when the degree of congestion is high. In the reception terminal according to any one of claims 1 to 3,
When the reception screen is displayed, a reception history with a customer is acquired, and the arrangement and size of display items on the reception screen displayed on the display unit are changed based on the reception history. Terminal. In a reception system including a reception terminal having a display unit for displaying a reception screen,
When the reception screen is displayed, the display system changes the display color of the reception screen displayed on the display unit according to the degree of congestion of the customer.

Images