JP2016018236A - Confectionery package container - Google Patents

Abstract

CONSTITUTION: To provide a confectionery package container configured so that, an AR marker is displayed on an outer surface of a package container body and expanded reality is used for imaging the AR marker by a camera function of a personal computer or a smartphone, thereby a CG image is combined and displayed in a real video image displayed in a screen.EFFECT: Additional information displayed by CG in relation with a package container on which a real video image is displayed, can be displayed as fictitious reality. Consumers have an interest in the commodity, so that attraction of the commodity is improved, and as a result of attracting an attention of consumers, expenditure of the commodity can be enhanced. At the time, the AR marker and the CG image relate to the article to be packed, thereby the interest to the commodity can be further enhanced, and the effect is further improved.SELECTED DRAWING: Figure 2

Description

The present invention relates to a confectionery packaging container and is used when trading confectionery.

In the confectionery packaging container, it has been necessary to devise various ways to attract the attention of consumers by increasing the attractiveness of the confectionery which is a packaged object, and to increase consumption. For this reason, conventionally, based on the image of confectionery (packaged items), the shape of the container body is deformed, the pattern on the outer surface of the container body is devised, a trademark is created and attached. And attracted the attention of consumers.

Actual 3096709 Utility flat 6-85293

However, such a conventional confectionery packaging container consists of a simple box, bag or bottle, and its shape and pattern are substantially fixed. It was difficult to attract attention, and as a result, it was difficult to increase the consumption of the product.

It is an object of the present invention to eliminate this inconvenience.

In order to achieve the above object, in the packaging container for confectionery according to the present invention, the AR marker is displayed on the outer surface of the packaging container body, and the AR marker is photographed by the camera function of a personal computer or smartphone using augmented reality. By doing so, a CG (computer graphic) image is combined and displayed in the live-action image displayed on the screen.

In this case, the AR marker and the CG image can be information relating to the package object.

The packaging container is a packaging box, packaging bag, or packaging bottle.

In addition, the information on the packaged product is information on the quality of the packaged product or the quality of the packaged product, information on the sales location or sales location of the packaged product, information on the raw material or raw material of the packaged product, or packaged product. Information on the producer or producer.

Since the confectionery packaging container according to the present invention is configured as described above, that is, the AR marker is displayed on the outer surface of the packaging container body, and the AR marker is displayed by the camera function of a personal computer or smartphone using augmented reality. Since the CG image is combined and displayed in the live-action image displayed on the screen by photographing the image, it is possible to display other information as the disguise reality by the CG in association with the packaging container that has been imaged. .

Therefore, if this confectionery packaging container is used, the consumer is more interested in the product, so that the attractiveness of the product is improved, and as a result, the consumption of the product can be expanded.

In this case, if the AR marker and the CG image are information related to the packaged item, the interest regarding the product is further increased, and the above effect is further improved.

In addition, since the said packaging container is a packaging box, a packaging bag, or a packaging bottle, it is clear that it corresponds to all the packaging containers.

In addition, the information on the packaged product is information on the quality of the packaged product or the quality of the packaged product, information on the sales location or sales location of the packaged product, information on the raw material or raw material of the packaged product, or packaged product. Most of the information related to the package is included.

The packaging container for confectionery according to the present invention has the following main features when implemented.

The “packaging container” corresponds to a packaging box, a packaging bag, or a packaging bottle, and includes any shape. These materials include all existing materials such as paper, metal and plastic.

“Packaged items” include, but are not limited to, confectionery.

The “AR marker” is a marker used for a so-called augmented reality function.

“Augmented reality” means superimposing digital information on a so-called real-world image.

The “personal computer or smartphone” corresponds to a so-called tablet personal computer.

The state “displayed by CG” is a three-dimensional figure, a moving image, or the like.

"Information on the packaged goods" includes information on the quality of the packaged goods or the quality of the packaged goods, information on the sales location or sales place of the packaged goods, information on the raw materials or raw materials of the packaged goods, or Applicable to producers or information on producers.

Here, the “information on the quality of the packaged goods or the quality of the packaged goods” corresponds to a photograph, a figure, a picture, a name, a quality component, etc. of the packaged object. “Information on the sales location or sales location of the packaged goods” includes “map, name, landscape, famous place, historic site, etc. of the sales location of the packaged goods. This includes the name, photo, picture, picture, etc. of the producer, such as the name, photo, figure, picture, map of the production area, name, landscape, famous place, historic site, etc. The “name of the producer of the packaged item, a photograph, a picture, etc.” corresponds to the “information about the producer or producer of the packaged item”.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a perspective view of a first embodiment of a confectionery packaging container according to the present invention, FIG. 2 is a perspective view of the confectionery packaging container expressed as an augmented reality on a tablet PC, and FIG. 3 is a diagram of the second embodiment. FIG. 4 is a diagram corresponding to FIG. 2, and FIG. 4 is a diagram corresponding to FIG.

1 and 2 show a first embodiment of a confectionery packaging container according to the present invention.

In FIG. 1, 10 is a confectionery packaging box (corresponding to the “confectionery packaging container” of the present invention), and 11 is the packaging box body (corresponding to the “packaging container body” of the present invention). The packaging box body 11 is made of paper and has a substantially rectangular parallelepiped shape. In this confectionery packaging box 10, confectionery is accommodated as an article to be packaged.

Reference numeral 20 denotes “display of information relating to an object to be packaged”, which is printed on the upper surface of the packaging box body 11. This “information display 20 relating to packaged items” is displayed in a state where the trademark of the confectionery that is the packaged item, the name, the illustration of the famous place (castle) of the sales place, etc. are appropriately arranged. Further, the “information display 20 regarding the package” is registered in the server 40 as an augmented reality AR marker.

Next, in FIG. 2, 30 is a tablet personal computer, and augmented reality software is downloaded. Reference numeral 40 denotes a server connected to the personal computer 30 via the Internet. Augmented reality AR markers and CG are registered in the server 40.

When the AR marker is photographed by the camera function of the personal computer 30, it is connected to the server 40 via the Internet line. Then, CG is downloaded from the server 40 via the Internet line, and a “castle stereoscopic image” 50 is displayed on the screen 31 of the personal computer 30. At the same time, the packaging box body 11 is displayed as a live-action image 32, and the “three-dimensional image of the castle” 50 is integrally displayed on the position of the AR marker, that is, on the upper surface of the packaging box body 11. This “three-dimensional image of the castle” 50 corresponds to a tourist attraction in the place where the confectionery that is the packaged goods is sold. Note that the stereoscopic image is not limited to the one relating to the castle, but may be any one. The displayed CG may be a moving image, a planar image, or music in addition to a stereoscopic image.

FIGS. 3 and 4 show a second embodiment. The packaging box 11 has a castle stone wall shape, and the CG “three-dimensional image of the castle” 50 is the actual image 32 of the stone wall. It is expressed on the screen 31 as if standing on the upper surface of the packaging box 11 in a shape. For this reason, the “three-dimensional image of the castle” 50 is expressed as a more interesting one.

The confectionery packaging container according to the present invention can display other information as a disguise reality by the CG in relation to the packaging container that has been photographed live. Since consumers are interested in the product, the attractiveness of the product is improved, and as a result of attracting the attention of the consumer, the consumption of the product can be expanded. Industrial applicability is high.

FIG. 1 is a perspective view of a first embodiment of a confectionery packaging container according to the present invention. FIG. 2 is a perspective view of the confectionery packaging container expressed as an augmented reality on a tablet computer. FIG. 3 is a view corresponding to FIG. 1 of the second embodiment. FIG. 4 is a diagram corresponding to FIG.

10 ... Confectionery packaging box (confectionery packaging container)
11 ... Packaging box body (packaging container body)
20 ... Display of information about packaged items 30 ... Tablet PC 31 ... Screen 32 ... Live-action video 40 ... Server 50 ... Three-dimensional image of castle

Claims (4)

The AR marker is displayed on the outer surface of the packaging container body, and the CG image is combined and displayed in the live-action image displayed on the screen by photographing the AR marker with the camera function of a personal computer or smartphone using augmented reality. A confectionery packaging container. The confectionery packaging container according to claim 1, wherein the AR marker and the CG image are information relating to the article to be packaged. 3. The confectionery packaging container according to claim 1 or 2, wherein the packaging container is a packaging box, a packaging bag, or a packaging bottle. The information on the packaged goods is information on the quality of the packaged goods or the quality of the packaged goods, information on the selling place or selling place of the packaged goods, information on raw materials or raw materials of the packaged goods, or production of the packaged goods. 4. The confectionery packaging container according to claim 2 or 3, which is information on a producer or a producer.

Images