JP2015532741A - メディア提示をモニタリングするための方法及び装置 - Google Patents
メディア提示をモニタリングするための方法及び装置 Download PDFInfo
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
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- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
Abstract
Description
[0034]以下の例では視聴者測定エンティティについて言及するが、任意のモニタリングエンティティがこの役割を果たしてもよい。図1は、メディア提示をモニタリングするための本開示の教示に従って構築された例示的なシステムのブロック図である。図1に示した例では、メディア装置106においてメディアインプレッションを追跡するために、視聴者測定エンティティ(AME)108がapp発行元110と提携又は協働して、メディア装置106に装備化アプリケーション114をダウンロードしインストールする。図示の例では、AME108が、ソフトウェア開発キット(SDK)をapp発行元110に提供する(ブロック109)。図1の例のSDKは、開発ツールのセット(例えば、ライブラリ(例えばダイナミックリンクライブラリ(DLL))、アプリケーションプログラミングインターフェース(API)、命令など)であり、この開発ツールのセットは、app発行元110がモニタリング機能を装備化アプリケーション114に組み込むことを可能にする。本明細書に開示の例では、モニタリング機能により、ユーザ及び/又は装置識別子124の識別、並びに提示されたメディア118に関連付けられたメディアID122の識別が可能になる。図示の例のapp発行元110は、appを開発しメディア装置に配布するソフトウェアapp開発者、及び/又は、ソフトウェアapp開発者からappを受け取ってメディア装置にappを配布する配布元(distributor)とすることができる。app発行元110は、装備化アプリケーションをappソース112に提供する(ブロック111)。
Claims (39)
- メディアをモニタリングするための装置であって、
モニタリング可能アプリケーションをアプリケーション開発者が作成することを可能にするためのソフトウェア開発キットを提供するためのソフトウェア開発キットプロバイダと、
前記モニタリング可能アプリケーションを実行しているメディア装置から収集されたデータを受信するためのモニタリングデータ受信器であり、前記データが、前記モニタリング可能アプリケーションを介して収集され、収集された前記データが、メディア識別子と、装置識別子及びユーザ識別子の少なくとも一方とを含む、モニタリングデータ受信器と、
収集された前記データを記憶するためのデータストアと、
データベース所有者に人口統計情報を要求するためのデータベース所有者インターフェースであり、前記データストア内の前記メディア識別子に関連して前記人口統計情報を記憶するためのデータベース所有者インターフェースと
を備える装置。 - 前記データベース所有者が、ユーザ登録モデルを実装して、前記装置識別子及び前記ユーザ識別子の前記少なくとも一方に関連して人口統計情報を記憶する、請求項1に記載の装置。
- 前記メディア識別子がID3タグとしてフォーマットされる、請求項1に記載の装置。
- 前記ID3タグがメディア識別メタデータを含む、請求項3に記載の装置。
- 前記装置識別子及び前記ユーザ識別子の前記少なくとも一方が、アップルIDである、請求項1に記載の装置。
- 前記モニタリング可能アプリケーションが、前記収集されたデータを前記モニタリングデータ受信器に送信する、請求項1に記載の装置。
- 前記ソフトウェア開発キットが、前記メディア識別子を識別するための機能を含む、請求項1に記載の装置。
- 前記ソフトウェア開発キットが、前記装置識別子及び前記ユーザ識別子の前記少なくとも一方を識別するための機能を含む、請求項1に記載の装置。
- 前記データベース所有者インターフェースが、集計として前記人口統計情報を前記データベース所有者に要求する、請求項1に記載の装置。
- メディア提示をモニタリングする方法であって、
ソフトウェア開発キットをアプリケーション開発者に提供するステップであり、前記ソフトウェア開発キットが、モニタリング可能アプリケーションを前記アプリケーション開発者が作成することを可能にする、ステップと、
前記モニタリング可能アプリケーションから、メディア識別子及びユーザ識別子を受信するステップと、
前記ユーザ識別子に関連して人口統計情報をデータベース所有者に問い合わせるステップと、
プロセッサによって、受信した前記人口統計情報に関連して、前記メディア識別子によって識別されたメディアのインプレッションをログ記録するステップと
を含む方法。 - 前記メディア識別子がID3タグとしてフォーマットされる、請求項10に記載の方法。
- 前記ID3タグがメディア識別メタデータを含む、請求項11に記載の方法。
- 前記ID3タグがソース識別メタデータを含む、請求項11に記載の方法。
- 前記メディア識別子が第1のメディア識別子であり、前記ユーザ識別子が第1のユーザ識別子であり、前記方法が、
第2のメディア識別子及び第2のユーザ識別子を受信するステップであり、前記第2のメディア識別子が前記第1のメディア識別子と同一で、前記第2のユーザ識別子が前記第1のユーザ識別子と異なる、ステップと、
単一の要求によって、前記第1のユーザ識別子と前記第2のユーザ識別子の両方に関連して人口統計情報を前記データベース所有者に要求するステップと
をさらに含む、請求項10に記載の方法。 - 命令を備える有形のコンピュータ可読記憶媒体であって、前記命令は、実行されたとき、少なくとも、
ソフトウェア開発キットをアプリケーション開発者に提供することであり、前記ソフトウェア開発キットが、モニタリング可能アプリケーションを前記アプリケーション開発者が作成することを可能にすることと、
前記モニタリング可能アプリケーションから、メディア識別子及びユーザ識別子を受信することと、
前記ユーザ識別子に関連して人口統計情報をデータベース所有者に問い合わせることと、
受信した前記人口統計情報に関連して、前記メディア識別子によって識別されたメディアのインプレッションをログ記録することと
をマシンに行わせる、コンピュータ可読記憶媒体。 - 前記メディア識別子がID3タグとしてフォーマットされる、請求項15に記載のコンピュータ可読記憶媒体。
- 前記ID3タグがメディア識別メタデータを含む、請求項16に記載のコンピュータ可読記憶媒体。
- 前記ID3タグがソース識別メタデータを含む、請求項16に記載のコンピュータ可読記憶媒体。
- 前記メディア識別子が第1のメディア識別子であり、前記ユーザ識別子が第1のユーザ識別子であり、前記コンピュータ可読記憶媒体が命令をさらに備え、前記命令は、実行されたとき、少なくとも、
第2のメディア識別子及び第2のユーザ識別子を受信することであり、前記第2のメディア識別子が前記第1のメディア識別子と同じで、前記第2のユーザ識別子が前記第1のユーザ識別子と異なることと、
単一の要求によって、前記第1のユーザ識別子と前記第2のユーザ識別子の両方に関連して人口統計情報を前記データベース所有者に要求することと
を前記マシンに行わせる、請求項15に記載のコンピュータ可読記憶媒体。 - メディア提示をモニタリングする方法であって、
モニタリング可能アプリケーションをメディア装置にインストールするステップと、
前記モニタリング可能アプリケーションにモニタリング機能を使用可能及び使用不可の少なくとも一方にするように指示する構成情報をプロセッサによって収集するステップであり、前記構成情報が、前記モニタリング可能アプリケーションにセンサスベースモード及びパネリストベースモードの少なくとも一方で動作するように指示する、ステップと、
前記モニタリング可能アプリケーション内のメディア提示イベントを識別するステップと、
モニタリング機能が使用可能にされた場合に、前記メディア提示イベントのメディアから得られるメディア識別子を前記プロセッサによって決定するステップと、
前記モニタリング機能が使用可能にされた場合に、前記メディア装置に関連付けられたユーザ識別子及び装置識別子の少なくとも一方を決定するステップであり、前記モニタリング可能アプリケーションが前記センサスベースモードで動作する場合、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、視聴者測定エンティティ以外のエンティティによって割り当てられた識別子であり、前記モニタリング可能アプリケーションが前記パネリストベースモードで動作する場合、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、前記視聴者測定エンティティによって割り当てられた識別子である、ステップと、
モニタリング機能が使用可能にされた場合に、前記メディア識別子と、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方とを含むレコードを、前記視聴者測定エンティティに送信するステップと
を含む方法。 - 前記メディア識別子がID3タグである、請求項20に記載の方法。
- 前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、アップルIDである、請求項20に記載の方法。
- 前記レコードを前記メディア装置のメモリに記憶するステップをさらに含む、請求項20に記載の方法。
- 前記レコードに関連してタイムスタンプを前記メディア装置の前記メモリに記憶するステップをさらに含む、請求項23に記載の方法。
- 前記モニタリング可能アプリケーションが実行されるごとに、前記構成情報が収集される、請求項20に記載の方法。
- 前記構成情報は、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方に関連付けられた人口統計情報が集計ベース及び個別ベースの少なくとも一方で収集され得るかを示す識別子を含む、請求項20に記載の方法。
- 前記レコードは、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方に関連付けられた人口統計情報が集計ベース及び個別ベースの少なくとも一方で収集され得るかを示す前記識別子を含む、請求項26に記載の方法。
- 人口統計情報が集計ベースで収集され得ることを前記レコードが示す場合、前記視聴者測定エンティティが、前記メディア識別子に関連付けられた複数のユーザ識別子及び複数の装置識別子の少なくとも一方を使用して、人口統計情報をデータベース所有者に要求する、請求項27に記載の方法。
- 人口統計情報が個別ベースで収集され得ることを前記レコードが示す場合、前記視聴者測定エンティティが、前記メディア識別子に関連付けられた前記ユーザ識別子及び前記装置識別子の前記少なくとも一方を使用して、人口統計情報をデータベース所有者に要求する、請求項27に記載の方法。
- 命令を備える有形のコンピュータ可読記憶媒体であって、前記命令は、実行されたとき、少なくとも、
モニタリング可能アプリケーションをメディア装置にインストールすることと、
前記モニタリング可能アプリケーションにモニタリング機能を使用可能及び使用不可の少なくとも一方にするように指示する構成情報を収集することであり、前記構成情報が、前記モニタリング可能アプリケーションにセンサスベースモード及びパネリストベースモードの少なくとも一方で動作するように指示することと、
前記モニタリング可能アプリケーション内のメディア提示イベントを識別することと、
モニタリング機能が使用可能にされた場合に、前記メディア提示イベントのメディアから得られるメディア識別子を決定することと、
前記モニタリング機能が使用可能にされた場合に、前記メディア装置に関連付けられたユーザ識別子及び装置識別子の少なくとも一方を決定することであり、前記モニタリング可能アプリケーションが前記センサスベースモードで動作する場合、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、視聴者測定エンティティ以外のエンティティによって割り当てられた識別子であり、前記モニタリング可能アプリケーションが前記パネリストベースモードで動作する場合、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、前記視聴者測定エンティティによって割り当てられた識別子であることと、
モニタリング機能が使用可能にされた場合に、前記メディア識別子と、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方とを含むレコードを、視聴者測定エンティティに送信することと
をマシンに行わせる、コンピュータ可読記憶媒体。 - 前記メディア識別子がID3タグである、請求項30に記載のコンピュータ可読記憶媒体。
- 前記ユーザ識別子及び前記装置識別子の前記少なくとも一方が、アップルIDである、請求項30に記載のコンピュータ可読記憶媒体。
- 実行されたとき、前記マシンに、前記レコードを前記メディア装置のメモリに記憶させる命令をさらに含む、請求項30に記載のコンピュータ可読記憶媒体。
- 実行されたとき、前記マシンに、少なくとも、前記レコードに関連してタイムスタンプを前記メディア装置の前記メモリに記憶させる命令をさらに含む、請求項33に記載のコンピュータ可読記憶媒体。
- 前記モニタリング可能アプリケーションが実行されるごとに、前記構成情報が収集される、請求項30に記載のコンピュータ可読記憶媒体。
- 前記構成情報は、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方に関連付けられた人口統計情報が集計ベース及び個別ベースの少なくとも一方で収集され得るかを示す識別子を含む、請求項30に記載のコンピュータ可読記憶媒体。
- 前記レコードは、前記ユーザ識別子及び前記装置識別子の前記少なくとも一方に関連付けられた人口統計情報が集計ベース及び個別ベースの少なくとも一方で収集され得るかを示す前記識別子を含む、請求項36に記載のコンピュータ可読記憶媒体。
- 人口統計情報が集計ベースで収集され得ることを前記レコードが示す場合、前記視聴者測定エンティティが、前記メディア識別子に関連付けられた複数のユーザ識別子及び複数の装置識別子の少なくとも一方を使用して、人口統計情報をデータベース所有者に要求する、請求項36に記載のコンピュータ可読記憶媒体。
- 人口統計情報が個別ベースで収集され得ることを前記レコードが示す場合、前記視聴者測定エンティティが、前記メディア識別子に関連付けられた前記ユーザ識別子及び前記装置識別子の前記少なくとも一方を使用して、人口統計情報をデータベース所有者に要求する、請求項36に記載のコンピュータ可読記憶媒体。
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