EP3963894A4 - Neural network processing of return path data to estimate household member and visitor demographics - Google Patents

Neural network processing of return path data to estimate household member and visitor demographics Download PDF

Info

Publication number
EP3963894A4
EP3963894A4 EP20798859.3A EP20798859A EP3963894A4 EP 3963894 A4 EP3963894 A4 EP 3963894A4 EP 20798859 A EP20798859 A EP 20798859A EP 3963894 A4 EP3963894 A4 EP 3963894A4
Authority
EP
European Patent Office
Prior art keywords
neural network
return path
network processing
path data
household member
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP20798859.3A
Other languages
German (de)
French (fr)
Other versions
EP3963894A1 (en
Inventor
David J. Kurzynski
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Nielsen Co US LLC
Original Assignee
Nielsen Co US LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US16/706,398 external-priority patent/US20200226465A1/en
Application filed by Nielsen Co US LLC filed Critical Nielsen Co US LLC
Publication of EP3963894A1 publication Critical patent/EP3963894A1/en
Publication of EP3963894A4 publication Critical patent/EP3963894A4/en
Pending legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computing Systems (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Graphics (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Evolutionary Computation (AREA)
  • General Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Molecular Biology (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Artificial Intelligence (AREA)
  • Computational Linguistics (AREA)
  • Biophysics (AREA)
  • Biomedical Technology (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
EP20798859.3A 2019-05-01 2020-04-30 Neural network processing of return path data to estimate household member and visitor demographics Pending EP3963894A4 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201962841641P 2019-05-01 2019-05-01
US16/706,398 US20200226465A1 (en) 2018-10-10 2019-12-06 Neural network processing of return path data to estimate household member and visitor demographics
PCT/US2020/030762 WO2020223505A1 (en) 2019-05-01 2020-04-30 Neural network processing of return path data to estimate household member and visitor demographics

Publications (2)

Publication Number Publication Date
EP3963894A1 EP3963894A1 (en) 2022-03-09
EP3963894A4 true EP3963894A4 (en) 2023-01-25

Family

ID=73029468

Family Applications (1)

Application Number Title Priority Date Filing Date
EP20798859.3A Pending EP3963894A4 (en) 2019-05-01 2020-04-30 Neural network processing of return path data to estimate household member and visitor demographics

Country Status (3)

Country Link
EP (1) EP3963894A4 (en)
CN (1) CN113785595A (en)
WO (1) WO2020223505A1 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20160165277A1 (en) * 2013-03-15 2016-06-09 Google Inc. Media metrics estimation from large population data
US20170064358A1 (en) * 2015-08-27 2017-03-02 The Nielsen Company (Us), Llc Methods and apparatus to estimate demographics of a household

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080300965A1 (en) * 2007-05-31 2008-12-04 Peter Campbell Doe Methods and apparatus to model set-top box data
US20120110027A1 (en) * 2008-10-28 2012-05-03 Fernando Falcon Audience measurement system
WO2013078640A1 (en) * 2011-11-30 2013-06-06 Google Inc. Estimating user demographics
US9111231B2 (en) * 2012-09-28 2015-08-18 Google Inc. Associating a web session with a household member
US9697533B2 (en) * 2013-04-17 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to monitor media presentations
CN105450678B (en) * 2014-07-09 2018-12-21 阿里巴巴集团控股有限公司 A kind of information determining method and device
US10045082B2 (en) * 2015-07-02 2018-08-07 The Nielsen Company (Us), Llc Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices
CN111527541A (en) * 2017-12-27 2020-08-11 乐威指南公司 System and method for identifying user based on voice data and media consumption data

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20160165277A1 (en) * 2013-03-15 2016-06-09 Google Inc. Media metrics estimation from large population data
US20170064358A1 (en) * 2015-08-27 2017-03-02 The Nielsen Company (Us), Llc Methods and apparatus to estimate demographics of a household

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2020223505A1 *

Also Published As

Publication number Publication date
WO2020223505A9 (en) 2022-04-21
WO2020223505A1 (en) 2020-11-05
EP3963894A1 (en) 2022-03-09
CN113785595A (en) 2021-12-10

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