JP2015511744A - 神経科学を用いて消費者選好を予測するための方法およびシステム - Google Patents

神経科学を用いて消費者選好を予測するための方法およびシステム Download PDF

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Publication number
JP2015511744A
JP2015511744A JP2014560136A JP2014560136A JP2015511744A JP 2015511744 A JP2015511744 A JP 2015511744A JP 2014560136 A JP2014560136 A JP 2014560136A JP 2014560136 A JP2014560136 A JP 2014560136A JP 2015511744 A JP2015511744 A JP 2015511744A
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Prior art keywords
emotional
stimuli
value
emotional value
response
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Pending
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JP2014560136A
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Japanese (ja)
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JP2015511744A5 (enExample
Inventor
レブレヒト、ソフィー
ジェイ． ター、マイケル
ジェイ． ター、マイケル
シェインバーグ、デイビッド
バー、モシェ
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Carnegie Mellon University
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Carnegie Mellon University
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Publication of JP2015511744A5 publication Critical patent/JP2015511744A5/ja
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)
  • Magnetic Resonance Imaging Apparatus (AREA)
JP2014560136A 2012-03-02 2013-03-04 神経科学を用いて消費者選好を予測するための方法およびシステム Pending JP2015511744A (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261634552P 2012-03-02 2012-03-02
US61/634,552 2012-03-02
PCT/US2013/028945 WO2013131104A1 (en) 2012-03-02 2013-03-04 Method and system for using neuroscience to predict consumer preference

Publications (2)

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JP2015511744A true JP2015511744A (ja) 2015-04-20
JP2015511744A5 JP2015511744A5 (enExample) 2016-04-21

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JP2014560136A Pending JP2015511744A (ja) 2012-03-02 2013-03-04 神経科学を用いて消費者選好を予測するための方法およびシステム

Country Status (6)

Country Link
US (1) US20150100376A1 (enExample)
EP (1) EP2820561A4 (enExample)
JP (1) JP2015511744A (enExample)
KR (1) KR20150005527A (enExample)
CA (1) CA2866134A1 (enExample)
WO (1) WO2013131104A1 (enExample)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017062827A1 (en) 2015-10-08 2017-04-13 Drinks, LLC Wine label affinity system and method
US10404566B2 (en) * 2016-03-08 2019-09-03 Netflix, Inc. Online techniques for parameter mean and variance estimation in dynamic regression models
US20220383343A1 (en) * 2020-09-03 2022-12-01 Mass Minority Inc. Methods and systems for monitoring brand performance employing transformation or filtering of sentiment data
KR102446514B1 (ko) * 2020-12-03 2022-09-23 고려대학교 산학협력단 의미 점화 메커니즘을 통한 의미 정보망 측정 서버 및 그 동작 방법
WO2022212971A1 (en) * 2021-04-02 2022-10-06 The Regents Of The University Of California System for determining trademark similarity

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070117072A1 (en) * 2005-11-21 2007-05-24 Conopco Inc, D/B/A Unilever Attitude reaction monitoring
US20080255949A1 (en) * 2007-04-13 2008-10-16 Lucid Systems, Inc. Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli
JP2010508048A (ja) * 2006-08-25 2010-03-18 ブレイン アンド サイエンス エルエルシー 被験者の特定認知感情状態を検出するシステム及び方法

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6099319A (en) * 1998-02-24 2000-08-08 Zaltman; Gerald Neuroimaging as a marketing tool
AU1943301A (en) 1999-12-02 2001-06-12 General Hospital Corporation, The Method and apparatus for measuring indices of brain activity
JP5194015B2 (ja) * 2006-09-05 2013-05-08 インナースコープ リサーチ， インコーポレイテッド 感覚的刺激への視聴者反応を決定する方法およびシステム
US20090318773A1 (en) * 2008-06-24 2009-12-24 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Involuntary-response-dependent consequences
US9183509B2 (en) * 2011-05-11 2015-11-10 Ari M. Frank Database of affective response and attention levels

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070117072A1 (en) * 2005-11-21 2007-05-24 Conopco Inc, D/B/A Unilever Attitude reaction monitoring
JP2010508048A (ja) * 2006-08-25 2010-03-18 ブレイン アンド サイエンス エルエルシー 被験者の特定認知感情状態を検出するシステム及び方法
US20080255949A1 (en) * 2007-04-13 2008-10-16 Lucid Systems, Inc. Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli

Also Published As

Publication number Publication date
KR20150005527A (ko) 2015-01-14
CA2866134A1 (en) 2013-09-06
US20150100376A1 (en) 2015-04-09
EP2820561A1 (en) 2015-01-07
EP2820561A4 (en) 2015-11-25
WO2013131104A1 (en) 2013-09-06

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