JP2015230659A - Content providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system that achieves both enjoyment of completing content through a user's action of collecting data with a communication terminal and at least one of commodity sales promotion, customer attraction promotion, and advertisement effect improvement.SOLUTION: A content providing system of the present invention includes a commodity 200 as a data providing medium, and a communication terminal 300. The commodity 200 presents a two-dimensional code 250 for individually downloading multiple pieces of partial data constituting content. The communication terminal 300 obtains information from the two-dimensional code 250 to download partial data, and provides the downloaded partial data with other partial data for use of content.

Description

  The present invention relates to a content providing system. More specifically, the present invention relates to a content providing system that promotes sales promotion of products, promotion of attracting customers, improvement of advertising effectiveness, and the like.

  Japanese Laid-Open Patent Publication No. 2006-095089 (Patent Document 1) is a code information storage for storing game related information generating means for generating game related information relating to a game and code information in which fragment information constituting the game related information is encoded. And extraction means for extracting code information corresponding to each of a plurality of pieces of piece information constituting the game related information from the code information storage means based on the game related information generated by the game related information generating means And a code information display unit that displays a plurality of pieces of code information extracted by the extraction unit in a manner that can be imaged by the imaging unit from the outside.

  In Japanese Patent Laid-Open No. 2002-342493 (Patent Document 2), distributed information is divided and stored in a field in the field or a pseudo field in the room, and the information about the learning target related to the field is divided and accumulated. In addition, a plurality of beacon devices that transmit the division information to a terminal device that has reached a communicable position with a communication function, and collects, stores, edits, and edits the entire information received from the division information received from the beacon device There is disclosed a field education system comprising a terminal device that has a function of displaying the division information and the whole information as well as a function to be configured and is carried by a learner.

JP 2006-095089 A JP 2002-342493 A

The technique of Patent Document 1 acquires, from a plurality of two-dimensional codes displayed on the pachislot liquid crystal, a piece of game-related information representing the number of medals paid out, the medal payout rate, and the set value of the pachislot in the BB of the pachislot with a mobile phone. This is a technique for grasping the entire game related information from a plurality of pieces of acquired game related information. This makes it possible to provide the player with information that is of great interest to the player without detracting from the fun and fairness of the game.
The technology of Patent Document 2 acquires digital pieces of video information, text information, music information, etc. from a plurality of wireless tags installed outdoors using a mobile phone, and combines the obtained digital pieces. This technology reveals the entire image of the object. As a result, knowledge of nature and the environment can be improved while playing happily in the field environment.

  In any of the above-described techniques, partial information of data that should originally be complete is read by a mobile phone, and the partial information is collected to grasp the entire data. However, neither technology can link the data collection act to product sales promotion, customer acquisition promotion, and advertising effectiveness improvement.

  An object of the present invention is to provide a system that makes it possible to satisfy both the enjoyment of completing content and at least one of the promotion of product sales, the promotion of attracting customers, and the improvement of advertising effectiveness by the user collecting data with a communication terminal. .

(1)
The content providing system of the present invention includes a data providing medium for at least one of products, facilities, and advertisements, and a communication terminal. The data providing medium presents a tag for individually downloading a plurality of partial data constituting the content. The communication terminal obtains information from the tag, downloads the partial data, and uses the downloaded partial data together with other partial data for use of the content.

  With this configuration, it is possible for the user to have fun of collecting partial data and completing the content. Furthermore, in order to make the content available, it is necessary to collect the required amount of partial data by at least one of purchasing the product multiple times, visiting the facility multiple times, and viewing the advertisement multiple times. For this reason, it is possible for the user to collect data through the communication terminal, and at least one of product sales promotion, customer attraction promotion, and advertisement effect improvement is possible.

  In the present invention, a tag is a target that mediates a data providing medium (product, facility, advertisement) and a communication terminal for obtaining partial data, and is presented by the data providing medium and is a communication terminal. It provides information that should be acquired. For example, a character string representing information necessary for obtaining partial data (for example, URL, mail address, etc.); AR marker that provides information necessary for obtaining partial data or partial data itself; necessary for obtaining partial data It can be embodied by a wireless tag that provides information or partial data itself; a voice transmitter that emits sound information necessary for obtaining partial data.

(2)
In the content providing system of the present invention, the partial data may be content fragment data.

  In this case, the content can be made available by adding the fragment data. For example, content can be used by combining fragment data in one communication terminal. Further, for example, the content can be used by displaying or reproducing the fragment data simultaneously or in a predetermined order with a plurality of communication terminals.

(3)
In the content providing system of the present invention, the partial data may be at least one of data in which masking is applied to at least a part of the content data and data for canceling the masking.

  In this case, the content can be used by releasing the masking from the data in which at least a part of the content data is masked. Normally, for each content, there is one piece of data in which a part of the content data is masked, and one or more, preferably a plurality of pieces of data to be unmasked.

  In the present invention, the content is completed by combining the fragment data described in the above (2) with the data to which the masking described in the above (3) is attached and the data for canceling the masking. You may do it.

(4)
The content providing system of the present invention includes a server that provides a plurality of partial data, and the tag includes at least the URL of the server. The communication terminal acquires at least the URL of the server from the tag, accesses the server, and downloads partial data.

  In this case, since the tag is simple, it is easy to attach the tag to the data providing medium. The tag may be a barcode or multidimensional code in which information including a URL is displayed as a pattern, or may be a wireless tag storing the information.

(5)
In the content providing system of the present invention, the tag may be a wireless tag storing partial data, and the communication terminal may acquire partial data by communicating with the wireless tag.

  In this case, since partial data can be acquired directly from the tag, partial data can be acquired immediately if there is a near field communication environment.

(6)
In the content providing system according to the present invention, the communication terminal may perform at least partial processing of partial data and other partial data so that the content can be used.

  In this case, by combining the fragment data in one communication terminal, the content can be completed and enjoyed by the one communication terminal.

(7)
In the content providing system of the present invention, the content is used for displaying or reproducing the partial data by the communication terminal that has downloaded the partial data and displaying the other partial data by another communication terminal that has downloaded the other partial data. Alternatively, playback may be performed simultaneously or in a predetermined order.

  In this case, for example, when a plurality of users bring their respective communication terminals, the content can be completed and enjoyed using a plurality of communication terminals.

(8)
In the content providing system of the present invention, the content may be at least one of a still image, music, text, a book, a moving image, and a game item.
Thus, in the present invention, various types of content can be completed and enjoyed.

It is a typical block diagram which shows 1st Embodiment of the content provision system of this invention. It is a schematic diagram which shows an example of the image content and partial data in this invention. It is a schematic diagram which shows the other example of the image content in this invention, and partial data. It is a schematic diagram which shows the other example of the image content in this invention, and partial data. It is a schematic diagram which shows an example of the music content and partial data in this invention. It is a schematic diagram which shows the other example of the music content and partial data in this invention. It is a schematic diagram which shows the other example of the music content and partial data in this invention. It is a schematic diagram which shows the other example of the music content and partial data in this invention. It is a schematic diagram which shows the other example of the music content and partial data in this invention. It is a flowchart which shows an example of the process process by the content provision system of 1st Embodiment. It is a flowchart which shows the other example of the process process by the content provision system of 1st Embodiment. It is a flowchart which shows the other example of the process process by the content provision system of 1st Embodiment. It is a typical block diagram which shows 2nd Embodiment of the content provision system of this invention. It is a typical block diagram which shows 3rd Embodiment of the content provision system of this invention. It is a flowchart which shows an example of the process process by the content provision system of 3rd Embodiment. It is a schematic diagram which shows an example of the synchronous reproduction | regeneration by the content provision system of 3rd Embodiment. It is a schematic diagram which shows the other example of the synchronous reproduction | regeneration by the content provision system of 3rd Embodiment. It is a schematic diagram which shows an example of the continuous reproduction by the content provision system of 3rd Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following description, the same elements are denoted by the same reference numerals, and their names and functions are also the same. Therefore, detailed description thereof will not be repeated.

[First Embodiment]
(System basic configuration)
FIG. 1 is a schematic configuration diagram showing a first embodiment of a content providing system of the present invention.
A content providing system 100 shown in FIG. 1 includes a product 200, a communication terminal 300, and a content partial data server 400. A two-dimensional code 250 is attached to the product 200, and the communication terminal 300 can be connected to the partial data server 400 via the Internet N.

  In the content providing system 100 of the present invention, a product 200 that is a tangible object to be subjected to a commercial transaction is used as a data providing medium. As for the product 200, as compared with food items (beverages, foods, etc.), consumable items (daily necessities, clothing items, etc.), entertainment items (music or video recording media, toys, etc.), the frequency of purchase by one individual is compared. It is preferable that it is high. Examples of the mode in which the two-dimensional code 250 is attached to the product 200 include a mode in which the product 200 is printed on the product 200 itself, a package of the product 200, or a tag (product tag, tag, etc.) attached to the product 200. Note that the two-dimensional code 250 is preferably shielded from being read illegally before the purchase of the product 200. Examples of the shielding mode include a mode in which the two-dimensional code 250 is attached to the package of the product 200 and the surface of the two-dimensional code 250 is sealed so as not to be resealable.

(System processing overview)
After purchasing the product 200, the user of the communication terminal 300 reads the two-dimensional code 250 attached to the product 200 using the imaging function of the communication terminal 300. The communication terminal 300 analyzes the read two-dimensional code 250 and extracts information including the URL of specific partial data stored in the partial data server 400. Further, the communication terminal 300 accesses the site of the partial data server 400 via the Internet N using the extracted URL or the like, and makes a download request for the specific partial data. When the download request is accepted, the partial data is downloaded from the partial data server 400 and stored in the communication terminal 300 or in a cloud environment on the Internet N that can be used by the communication terminal 300.

  The same information may be stored in the two-dimensional code 250 attached to each product 200, or different information may be stored (as two-dimensional codes 250a, 250b, and 250c, respectively). When the user of the communication terminal 300 purchases a new product 200 again, another partial data can be downloaded from the two-dimensional code 250 attached to the new product 200. In this way, every time the user of the communication terminal 300 purchases the product 200, the partial data of the content can be downloaded and collected. In this way, the content providing system 100 of the present invention gives the right to download partial data every time the user of the communication terminal 300 purchases the product 200, and provides the user with partial data necessary for configuring the content. It is possible to generate a desire to make all the contents available so as to encourage repeat purchase of the product 200. Therefore, sales promotion of the product 200 can be achieved.

The two-dimensional code 250 may include identification information unique to the product 200 to which the two-dimensional code 250 is attached in addition to the URL information described above. In this case, when the communication terminal 300 reading the two-dimensional code 250 accesses the site of the partial data server 400, the identification information of the product 200 is also transmitted together with the URL information, so the two-dimensional code attached to the product 200 Therefore, it can be determined that the download request is valid.
Further, in this case, the number of downloads with the identification information of the product 200 can be made only once. Thereby, after the user of the communication terminal 300 who is a valid purchaser completes the download once, if there is a download request with the same identification information, the request can be rejected. Accordingly, it is possible to eliminate an illegal download by a person other than a legitimate purchaser.

  Furthermore, when the user of the communication terminal 300 first accesses the site of the partial data server 400, the identification information of the communication terminal 300 may be registered. In this case, even if there is a re-download request for the registered partial data with the download history by the communication terminal 300 with the same identification information of the product 200 as in the past download, the re-download is performed. If the request source is a registered communication terminal 300, re-downloading of the same partial data can be permitted. Therefore, even when the user of the communication terminal 300 has lost or damaged the partial data that has been downloaded at the site before, the same partial data can be downloaded again.

  Each content and partial data to be completed may be determined through selection by the user, or may be determined on the system side without any room for selection by the user.

(content)
Specific examples of content include still images, music, texts, books, videos, and game items. The music includes music composed of complete music data and music data composed of specific music or parts deleted from the complete music data according to the purpose (karaoke, minus one, etc.). Are also positioned as complete content.). If the content is to be completed by user customization, the user's subjective customization product is positioned as complete content. Sentences include columns, fortune telling, and quizzes. Books include novels, picture books, and comic books. Examples of still images include paintings and CG (computer graphics). These may be used for wallpaper, ornamental, and gaming. Movies include movies, dramas and programs. These may be used for viewing and gaming. The game items include avatars, avatar customization items, weapons held by avatars, and other in-game accessories.

(Partial data)
A plurality of partial data exist for one content. The number of partial data is appropriately adjusted according to the content data amount and the content usage fee. For example, the smaller the amount of content data and the lower the content usage fee, the smaller the number of partial data required to form one content.

  The partial data is converted into complete content data by combining with the composite program. In this case, a known composite program corresponding to the type of content is used. For example, a mixing program is used when the content is music, and an image composition program is used when the content is a still image or a moving image. The composite program may be a program installed in the communication terminal 300 or a program on the cloud that can be used by the communication terminal 300.

As an example of the aspect of the partial data, there is content fragment data. Fragment data is connected to each other by a composite program to constitute complete data of content.
As another example of the aspect of the partial data, there are data in which masking is applied to part of the content data and data for canceling the masking. The complete data of the content can be configured by one piece of the former data and one piece or plural pieces of the latter data. In this case, the masking portion of the former data is canceled by using the latter data by the composite program, and the complete data of the content is configured by releasing all of the masking portion.

Which portion of the content data as a whole constitutes the partial data may be determined according to the type of content.
For example, when the content is a still image, the partial data is partial data divided by at least one of an area (see FIGS. 2 and 3 described later) and a color model (RGB, HLS, etc.) (see FIG. 4 described later). It may be.
When the content is music, the partial data is a part when music data is divided by at least one of part (see FIGS. 5, 6, 7, and 8) and time (see FIG. 9). It may be the data.
If the content is a sentence, the partial data is the result of dividing the sentence data in relation to the contents of the sentence (for example, for each incoming transfer, for each paragraph, for each premise and result, or for each question and answer). It may be a part of the data or a part of the data when the data is divided regardless of the contents of the sentence.
When the content is a book, the partial data may be partial data obtained by dividing the book data into pages or chapters, or may be partial data when the content is divided regardless of the contents of the book. .
When the content is a moving image, the partial data may be a part of the data divided by the reproduction time (for example, a chapter), or a part of the data when divided regardless of the content of the moving image. . Furthermore, as with the above-described still image, it may be a part of data divided by at least one of a region and a color model (RGB, HLS, etc.).

In addition to the above, which part of the content data as a whole may be determined as appropriate.

(Specific example of partial data)
Specifically, FIGS. 2A to 2C schematically show an example in which the content is a still image and the partial data is fragment data.
2 (a) to 2 (c), FIG. 2 (c) is a completed form of the content data 500. FIG. The content 500 can be completed by arranging nine pieces of fragment data having different areas.

The fragment data 501 shown in FIG. 2A is one of nine pieces of fragment data. After downloading the fragment data 501, as shown in FIG. 2B, the fragment data 502 and the fragment data 503 are sequentially downloaded and synthesized. When all pieces of fragment data are downloaded, the content 500 is completed as shown in FIG.

FIG. 3A to FIG. 3C schematically show an example in which the content is a still image, and the partial data is data to which masking is applied and data to be unmasked.
3 (a) to 3 (c), FIG. 3 (c) is a completed form of the content data 500. FIG. The content data 500 can be completed by aligning data in which masking is applied to all areas and data for canceling nine maskings.

In FIG. 3A, when data 511 for canceling masking of a specific area is combined with data 510 in which masking is applied to all areas, the specific area can be sensed. As shown in FIG. 3B, data 512 and 513 for canceling masking of other specific areas are sequentially downloaded and synthesized. When all the masking release data is downloaded, the content data 500 is completed as shown in FIG.
Note that the data 510 to which masking is applied may be downloaded in a state where a specific area is visible from the beginning (the state shown in FIG. 3A) by partially masking.

FIG. 4 schematically shows an example in which the content is a still image and the partial data is partial data divided by a color model.
As shown in FIG. 4, the content data 500 can be completed by superimposing fragment data (R layer data 520R, G layer data 520G, and B layer data 520B) based on the RGB color model.
The content data 500 may be completed by combining data with masking and data for canceling the masking in units of the R layer, G layer, and B layer.

FIGS. 5 to 8 schematically show examples in which the content is music and the partial data is fragment data divided by performance parts.
As shown in FIG. 5 (a), the vocal part fragment data 520Vo, the guitar part fragment data 520Gt, the bass part fragment data 520Ba, and the drum part fragment data 520Dr are aligned. The content 520 shown is completed.

  Since the partial data shown in FIG. 5A is fragment data, the affinity for customization by the user is great. For example, as shown in FIG. 6, another content 520a can be completed by substituting it with vocal part fragment data 520Voa. Further, as shown in FIG. 7, further content 520b can be completed by further adding the fragment data Gtb to the guitar part.

  As shown in FIG. 8B, the data 530 in which some performance parts are masked as shown in FIG. 8A, and only the drum part data 530Dr is not masked. And the data 530Gt for canceling the masking of the guitar part and the data 530Vo and 530Ba for canceling the masking of the vocal part and the base part as shown in FIG. Can be made.

  In addition to the above, as shown in FIG. 9, the partial data may be partial data when divided according to time. Specifically, as shown in FIG. 9A, the intro portion fragment data 551, the A melody portion fragment data 552, the B melody portion fragment data 553, and the rust portion fragment data 554 are aligned. The content 550 shown in 9 (b) can be completed.

(Specific examples of system processing)
FIG. 10 is a flowchart illustrating an example of processing steps performed by the content providing system 100 according to the present embodiment.
After purchasing the product 200, the user of the communication terminal 300 (see FIG. 1) reads the two-dimensional code 250 attached to the product 200 using the imaging function of the communication terminal 300 (step S11). The communication terminal 300 performs image analysis on the read two-dimensional code 250 and extracts information including the URL of the partial data server 400. Further, the communication terminal 300 accesses the site of the partial data server 400 via the Internet N using the extracted URL or the like (step S12).

  The partial data server 400 determines whether there is fragment data corresponding to the data read from the two-dimensional code 250 (step S13). As an example of an aspect in the case where such processing is performed, an example in which winning or losing is set for each of the purchased products 200 can be given. In this case, if it is a hit, the fragment data can be acquired assuming that there is corresponding fragment data, and if it is not, the fragment data cannot be acquired because there is no corresponding fragment data. As another example, there is an example in which the number of times that fragment data can be acquired from a specific two-dimensional code 250 (for example, the two-dimensional code 250a) is limited (for example, limited to one). In this case, if the number of pieces of fragment data that can be acquired is less than or equal to the limit value, it can be determined that there is corresponding fragment data, and if it exceeds the limit value, it is determined that there is no corresponding fragment data, can not get.

  When there is corresponding partial data, it is determined whether or not there is a criterion for how to distribute one piece of fragment data to be transmitted from among a plurality of pieces of fragment data that can be provided by the partial data server 400 ( Step S14). If such a criterion is not set, the partial data server 400 determines that the kth piece of data selected at random (k is an integer satisfying 1 ≦ k ≦ n, where n is necessary to complete the content. An integer indicating the number of pieces of fragment data (the same applies hereinafter) is transmitted to communication terminal 300 (step S15).

  If there is a standard for distribution, for example, fragment data to be transmitted can be determined according to the character string characteristics of the IP address of the communication terminal 300 (step S16). In the case of this embodiment, since it is assumed that one user repeatedly purchases the product 200 and performs communication according to the number of purchases, the IP address is preferably dynamic. In addition to the IP address, the distribution standard may be any identification information of the communication terminal 300.

  As an example, hash calculation is performed using an IP address as a material, and data to be transmitted to the communication terminal 300 can be determined. In this case, when the hash value is calculated as L, assuming that the character string of the IP address has the characteristic L, the partial data server 400 transmits the l-th fragment data to the communication terminal 300 (step S17), and the hash value is If M is calculated, the partial data server 400 transmits the m-th fragment data to the communication terminal 300 assuming that the character string of the IP address has the characteristic M (step S18). Note that l and m are integers satisfying 1 or more and n or less. When another hash value is calculated, the partial data server 400 transmits other fragment data to the communication terminal 300 (not shown).

  As another example, data to be transmitted to the communication terminal 300 can be determined in accordance with a number constituting a specific number of digits from below the IP address. In this case, for example, if the last two digits are L, assuming that the character string of the IP address has the characteristic L, the partial data server 400 transmits the l-th fragment data to the communication terminal 300 (step S17), and the last two digits Is M, assuming that the character string of the IP address has the characteristic M, the partial data server 400 transmits the m-th fragment data to the communication terminal 300 (step S18). When the last two digits are other values, the partial data server 400 transmits other fragment data to the communication terminal 300 (not shown).

FIG. 11 is a flowchart showing another example of processing steps performed by the content providing system 100 of the present invention.
In the example shown in FIG. 11, downloadable partial data is determined according to each of the two-dimensional codes 250 a, 250 b, 250 c attached to the product 200. In this case, a product ID is set for each product 200, and different product IDs are incorporated in the two-dimensional codes 250a, 250b, and 250c.

  In this example, after purchasing the product 200, the user of the communication terminal 300 reads the two-dimensional code 250 attached to the product 200 using the imaging function of the communication terminal 300 (step S21). The communication terminal 300 performs image analysis on the read two-dimensional code 250 and extracts information including the URL and product ID of specific partial data stored in the partial data server 400. Furthermore, the communication terminal 300 accesses the site of the partial data server 400 via the Internet N using information including the extracted URL and the product ID (step S22). At this time, the product ID information is also transmitted to the partial data server.

  The partial data server 400 selects partial data assigned in advance according to the product ID (step S23). If the product ID is XXXXXX, the partial data server 400 transmits the xth fragment data to the communication terminal 300 (step S24). If the product ID is YYYYY, the partial data server 400 communicates the yth fragment data. It transmits to the terminal 300 (step S25). Note that x and y are both integers satisfying 1 or more and n or less. When the product ID is another character string, the partial data server 400 transmits other fragment data to the communication terminal 300 (not shown).

FIG. 12 is a flowchart showing another example of processing steps performed by the content providing system 100 of the present invention.
In the example illustrated in FIG. 12, the content providing system 100 provides masked data and data to be unmasked as partial data.

  Also in this example, as in FIG. 10, the user of the communication terminal 300 reads the two-dimensional code 250 attached to the product 200 by using the imaging function of the communication terminal 300 (step S31), and partially transmits it via the Internet N. The site of the data server 400 is accessed (step S32), and the partial data server 400 determines whether there is fragment data corresponding to the data read from the two-dimensional code 250 (step S33).

  In FIG. 12, it is determined whether or not it is the first download request as the partial data constituting the specific content (step S34). If it is the first download request (Yes), the masked data is transmitted from the partial data server 400 to the communication terminal 300 (step S35). If it is not the first download request (No), and after the masked data is transmitted (step S35), it is determined whether or not there is a distribution reference for the unmasked data (step S36).

  Subsequent determination of whether or not there is a distribution masking criterion for unmasking data (step S36) is performed in the same manner as in FIG. 10 except that the fragment data in FIG. 10 is replaced with unmasking data. Therefore, if the reference is not set, the partial data server 400 determines that the kth masking release data (k is an integer satisfying 1 ≦ k ≦ n, where n is a value for completing the content). (An integer indicating the number of necessary masking release data) is transmitted to the communication terminal 300 (step S37). If there is a standard for distribution, masking release data to be transmitted can be determined according to, for example, the character string characteristics of the IP address of communication terminal 300 (step S38). If the character string of the IP address has the characteristic L, the partial data server 400 transmits the l-th masking release data to the communication terminal 300 (step S39), and if the character string of the IP address has the characteristic M, the partial data server 400 transmits the m-th masking release data to the communication terminal 300 (step S40). Note that l and m are integers satisfying 1 or more and n or less. When having other characteristics, the partial data server 400 transmits other unmasking data to the communication terminal 300 (not shown).

  In FIG. 12, after the determination of the presence / absence of the distribution masking unmasking data (step S36), instead of steps S36 to S40 in the figure, steps corresponding to S23 to S25 in FIG. The process of selecting and transmitting the masking release data that has been performed may be performed.

  The partial data may be combined by an operation of the communication terminal 300 every time it is collected, or may not be combined unless all of the partial data necessary for the content is prepared. Further, in the case where the data may be combined by the communication terminal 300 each time it is collected, it may be possible to display or play back incomplete composite data in a state in which necessary partial data is missing, or to complete content data. Display and playback may not be possible unless combined.

(Modification)
In this embodiment, an example has been given in which a product that is a tangible object to be traded is used as a data providing medium for presenting a two-dimensional code. However, a data providing medium for presenting a two-dimensional code is a facility (a restaurant or entertainment facility). Tourism facilities, public facilities, cultural facilities, etc.). As a mode in which the two-dimensional code is presented, a mode in which the two-dimensional code is displayed, a mode displayed on a signboard in a facility, a signboard or other installations, a mode displayed on a facility use ticket or a receipt, and the like can be cited. The presentation mode of the two-dimensional code may be either digital display or non-digital display.

  In this case, the content providing system 100 of the present invention gives the right to download partial data every time the user of the communication terminal 300 uses the same facility or the same facility, and the necessary portion for configuring the content to the user. It is possible to generate a desire to make content available with all of the data, and to encourage repeat use of the facility. As a result, it is possible to promote attracting customers at the facility.

  The data providing medium for presenting the two-dimensional code 250 may be an advertisement. The advertisement medium may be a mass medium, an SP (sales promotion) medium, or an Internet medium. The presentation mode of the two-dimensional code may be either digital display or non-digital display depending on the advertising medium. In the case of digital display, it may be a mode of always displaying on a display medium, or a mode of displaying a two-dimensional code after displaying an advertisement on a display medium as a moving image or a still image, etc. Also good.

  In this case, the content providing system 100 of the present invention gives the right to download partial data every time the user of the communication terminal 300 views the advertisement, and arranges all the partial data necessary for configuring the content for the user. It is possible to generate a desire to make the content available and to prompt browsing of the advertisement. This can improve the advertising effect.

  Content can be paid or free. If the content is paid, the compensation for the content (content usage fee) is the acquisition of the data information medium (when the data information medium is a product), use (when the data information medium is a facility) or disclosure (the data information medium is advertising) )). In this case, the usage fee can be allocated to each partial data necessary for configuring the content.

  The fee for acquiring the data information medium includes the purchase price of the product, and the fee for using the data information medium includes the facility usage fee. The usage fee included in a single purchase amount of goods or a single facility usage fee is only the amount equivalent to one allocated partial data, so compared to the usage fee when using the content data itself And cheap. For this reason, the burden of the usage fee per time can be reduced for the user. Therefore, repeated product purchases or repeated facility use can be facilitated. Furthermore, it is easy to use a product with a low unit price, such as consumables and food, as a data information medium, with a large number of purchases.

  An example of a fee for disclosing a data information medium is an advertising cost. Since the usage fee included in one advertising expense is only the amount corresponding to the allocated partial data, the usage fee is lower than the usage fee when using the content data itself. For this reason, the cost per advertisement related to the added value improvement of content interlocking can be kept low. Therefore, a high advertising cost appeal effect can be expected for the advertiser.

  In addition, since the content providing system of the present invention is given the right to download partial data for each acquisition, use or disclosure of a data information medium, the user can purchase products, use facilities, view advertisements, etc. Opportunities can be used effectively. This means that, for example, a conventional point redemption system (a system in which points are given for each purchase of a product, use of a facility, and advertisement browsing) can consume the number of redemption points held (has exchange value). This is different from the point that it is difficult to accumulate, the point expires, and the point is easily forgotten.

  The information included in the two-dimensional code 250 may be mail address information instead of the above-described URL information. In this case, the user sends a blank mail to the read mail address, thereby making a transmission request for a mail notifying the URL for accessing the partial data server 400 or a transmission request for a mail attached with the partial data. Can do.

  The two-dimensional code 250 may be replaced with a one-dimensional barcode or a three-dimensional or more multidimensional code. The multi-dimensional code of the three-dimensional code or higher may be based on the matrix pattern of the two-dimensional code 250, and may be a combination of at least one of color, shape, module pattern, and symbol with a module in the matrix.

  The two-dimensional code 250 may be replaced with a character string indicating the URL itself for accessing the partial data server 400. In this case, the user may access the partial data server 400 by directly writing the URL in the browser of the communication terminal 300. Further, the two-dimensional code 250 may be replaced with a character string of an email address. In this case, the user can make a transmission request for a mail notifying the URL for accessing the partial data server 400 by sending a blank mail to the mail address.

The two-dimensional code 250 may be replaced with a wireless tag. The wireless tag may specifically be an RFID (radio frequency identifier), and the communication standard is not limited. The wireless tag includes a passive type, an active type (beacon type), and a semi-active type. In this case, when the wireless tag and the communication terminal 300 perform wireless communication, the sensor of the communication terminal 300 reads the same information including the URL as described above, and then accesses the site of the partial data server 400 via the Internet N. By doing so, the partial data can be downloaded in the same manner.
When the wireless tag is used, the data providing medium may be any of a product, a facility, and an advertisement. Depending on the manner in which the wireless tag is attached, the wireless tag may be disposable.

Further, the two-dimensional code 250 may be replaced with a chip including an audio reproduction module and a speaker. In this case, the chip is attached to the package of the product 200 by pasting, incorporating, etc., and the sound recorded in the sound module in the chip is reproduced by opening the package or the like. The reproduced sound is emitted from the speaker, acquired using the voice recognition function of the communication terminal 300, and converted into data for download request. Further, the communication terminal 300 accesses the partial data server 400 via the Internet N using the converted download data and makes a partial data download request.
Alternatively, the sound recognition function of the communication terminal 300 can be applied to the sound emitted from the speaker by the sound reproducing device installed in the facility or the sound emitted from the speaker by the sound reproduction function of digital signage as an advertisement. May be used.

[Second Embodiment]
FIG. 13 is a schematic configuration diagram showing a second embodiment of the content providing system of the present invention. In the second embodiment, differences from the first embodiment will be mainly described.
The content providing system 100 illustrated in FIG. 13 includes a wireless tag 260 installed in a facility 210 as a data providing medium, and a communication terminal 300. The wireless tag 260 may be specifically an RFID (radio frequency identifier) as described above, and the communication standard is not limited. The wireless tag 260 stores content partial data.

  When the user of the communication terminal 300 uses the facility 210, the communication terminal 300 performs non-contact wireless communication with the wireless tag 260 at the place where the wireless tag 260 is installed. As a result, the partial data is downloaded directly to the communication terminal 300. When the user of the communication terminal 300 uses the facility 210 again, the communication terminal 300 downloads partial data from the wireless tag 260 again.

  In this way, the content providing system 100 of the present invention gives the right to download partial data each time the user of the communication terminal 300 uses the facility 210, and provides the user with the partial data necessary to configure the content. The desire to make all the contents available can be generated and the repeat use of the facility 210 can be promoted. Therefore, it is possible to promote customer attraction to the facility 210.

In the present embodiment, the facility 210 is exemplified as the data providing medium. However, as already described, the data providing medium may be a product or an advertisement.
The wireless tag 260 can be replaced with a disposable wireless tag, a one-dimensional bar code having a data storage capacity capable of storing partial data, or a two-dimensional or more multi-dimensional code depending on the type of data providing medium. May be.

[Third Embodiment]
FIG. 14 is a schematic configuration diagram showing a third embodiment of the content providing system of the present invention. In the third embodiment, differences from the first embodiment will be mainly described.
14 includes a product 200 and communication terminals 300s, 300t, 300u, and 300v.

(System processing overview)
In the content providing system 100 of the present invention, after the user of the communication terminal 300s, the user of the communication terminal 300t, the user of the communication terminal 300u, and the user of the communication terminal 300v purchase the product 200, respectively, 250b, 250c, and 250d are read, and partial data is downloaded from the partial data server 400 via the Internet N.

  In the present embodiment, for example, when the content is music, the content can be completed by playing it at a predetermined timing by the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v. For example, if the partial data is a part of data obtained by dividing music data into parts, the content can be completed by synchronous reproduction. For example, if the partial data is a part of data obtained by dividing music data by time, the content can be completed by playing it in a predetermined order.

  Also in the present embodiment, acquisition of partial data to the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v may be performed by the processing described in the first embodiment.

  In the present embodiment, each of the users of the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v acquires only one piece of partial data, so that the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, The content may be completed by using all the communication terminals 300v. In this case, a static IP address, a mac address, or the like can be used as identification information of a communication terminal that can be a standard (see S14 and S16 in FIG. 10) for distributing partial data to each communication terminal.

  Alternatively, in the present embodiment, each of the users of the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v has a plurality of partial data (however, a number that is less than the number necessary for completion of content data). It may be acquired and owned as incomplete composite partial data, and the content can be completed by using all of the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v.

(Specific examples of system processing)
FIG. 15 is a flowchart showing an example of a treatment process for content completion by the content providing system 100 according to the present embodiment.
In a state where the user of the communication terminal 300s, the user of the communication terminal 300t, the user of the communication terminal 300u, and the user of the communication terminal 300v bring the respective communication terminals 300s, 300t, 300u, and 300v downloaded partial data, Is confirmed to be on standby (step S51). Standby in the ensemble mode is performed by starting a program for performing partial data ensemble.

If the ensemble mode is on standby (Yes), it is confirmed whether or not the respective communication terminals 300s, 300t, 300u, 300v are connected to each other (step S52). If it is not in standby (No), it returns to the standby state.
The connection of the communication terminals 300s, 300t, 300u, and 300v is not limited to a wired or wireless standard, but may be a standard, but may be a wireless connection such as WiFi (registered trademark) and Bluetooth (registered trademark).

If the connection is confirmed (Yes), the type of ensemble mode is selected (step S53). If the connection is not confirmed (No), try again.
In the selection of the type of ensemble mode (step S53), for example, a synchronous playback mode and a continuous playback mode can be selected. In the synchronous playback mode, playback of all partial data is started at the same timing. In the continuous reproduction mode, each partial data is made continuous by reproducing each partial data in a predetermined order at different timings.

  If the synchronized playback mode is selected, it is determined whether or not there is a signal to start playback (step S54). As a signal for starting reproduction, any trigger can be used, which may be an operation of each communication terminal or an external signal that can be detected by each communication terminal. Examples of the signal from the outside include voice detected by a voice recognition sensor, vibration detected by an acceleration sensor, and an image detected by an in-camera. By detecting the start of playback such as specific sound (such as shout), specific vibration (such as shaking the terminal), or specific image (such as an image of moving your hand over the in-camera) (Yes) Each communication terminal reproduces each partial data at the same time, thereby completing the content (step S55). If no signal to start playback is detected (No), the process returns to the standby state.

  When the continuous reproduction mode is selected, it is determined whether or not the first partial data has been reproduced (step S56). When the first partial data is reproduced (Yes), the subsequent partial data is sequentially reproduced at a predetermined timing, thereby completing the content (step S57). When the first partial data is not reproduced (No), it waits until the first partial data is reproduced.

16 and 17 schematically show synchronous reproduction, and FIG. 18 schematically shows continuous reproduction. In each figure, the horizontal axis t is time.
In FIG. 16, the partial data is fragment data. When the communication terminals 300s, 300t, 300u, and 300v have already downloaded the partial data 520Vo, 520Gt, 520Ba, and 520Dr (see FIG. 5A), the respective partial data 520Vo is based on the reproduction start signal. , 520Gt, 520Ba, and 520Dr are simultaneously reproduced at the same timing (start position).

  In FIG. 17, the partial data is masked data. The communication terminals 300s, 300t, 300u, and 300v have data 540a masked except for the intro part 541, data 540b masked except for the A melody part 542, data 540c masked except for the B melody part 543, and a rust part, respectively. When the data 540d with masked data other than 544 has already been downloaded, the respective data are reproduced simultaneously at the same timing (start position) based on the signal for starting reproduction.

  In FIG. 18, the partial data is fragment data. When the communication terminals 300s, 300t, 300u, and 300v have already downloaded the partial data 551, 552, 553, and 554 (see FIG. 9), respectively, based on the reproduction of the first partial data 551 started at the position of start1, The partial data 552, 553, and 554 start to be reproduced sequentially at the timing of start2, start3, and start4, respectively.

  Note that even if the content is other than music, the partial data is simultaneously displayed by the communication terminal 300s, the communication terminal 300t, the communication terminal 300u, and the communication terminal 300v, or displayed in a predetermined order, or synchronized playback or The content can be completed by playing it in a predetermined order. In this case, each partial data may be processed so that it cannot be combined.

[Correspondence Relationship Between Each Part in Embodiment and Modification and Each Component in Claim]
In the present invention, the content providing system 100 corresponds to “content providing system”, the product 200 corresponds to “product” and “data providing medium”, and the facility 210 corresponds to “facility” and “data providing medium”. The two-dimensional codes 250, 250a, 250b, 250c correspond to “tags” and “data codes”, the wireless tag 260 corresponds to “tags” and “wireless tags”, and the communication terminals 300, 300s, 300t, 300u, 300v corresponds to a “communication terminal”.

  Preferred embodiments of the present invention are as described above, but the present invention is not limited to them, and various other embodiments are possible without departing from the spirit and scope of the present invention. Furthermore, the operations and effects described in this embodiment are merely examples, and do not limit the present invention.

100 Content providing system 200 Product 210 Facility 250, 250a, 250b, 250c, 250d Two-dimensional code 260 Wireless tag 300, 300s, 300t, 300u, 300v Communication terminal

Claims (8)

A data providing medium for at least one of a product, a facility, and an advertisement that presents a tag for individually downloading a plurality of partial data constituting the content;
A content providing system comprising: a communication terminal that obtains information from the tag, downloads partial data, and uses the downloaded partial data together with other partial data for use of the content.   The content providing system according to claim 1, wherein the partial data is fragment data of the content.   The content providing system according to claim 1, wherein the partial data is at least one of data in which masking is applied to at least a part of data of the content and data to cancel the masking. A server for providing the plurality of partial data,
The tag is a data code including at least the URL of the server;
4. The content providing system according to claim 1, wherein the communication terminal acquires at least a URL of the server from the tag, accesses the server, and downloads the partial data. 5.   The content providing system according to any one of claims 1 to 3, wherein the tag is a wireless tag storing the partial data, and the communication terminal acquires the partial data by communicating with the wireless tag. .   The content providing system according to any one of claims 1 to 5, wherein the communication terminal performs composite processing of at least the partial data and the other partial data so that the content can be used.   In the use of the content, display or playback of the partial data by the communication terminal that has downloaded the partial data, and display or playback of the other partial data by another communication terminal that has downloaded the other partial data. The content providing system according to any one of claims 1 to 5, which is performed simultaneously or in a predetermined order.   The content providing system according to claim 1, wherein the content is at least one of a still image, music, text, a book, a moving image, and a game item.

Images