JP2015184808A - Information management device, information management method, and information management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing device that shares useful information.SOLUTION: An information management device includes a reception unit 131, a calculation unit 132, and a providing unit 133. The reception unit 131 receives information on customers of each store. The calculation unit 132 calculates a customer trend on the basis of the customer information received by the reception unit 131. The providing unit 133 provides each store with information on the customer trend calculated by the calculation unit 132.

Description

  The present invention relates to an information management apparatus, an information management method, and an information management program.

  In recent years, techniques for sharing information via a communication network are known. For example, in such a technique, sales information is shared between member companies. According to this technology, it is considered that sales activities can be performed efficiently.

JP 2002-56168 A JP 2004-302623 A JP 2011-248608 A

  However, the above-described conventional technology cannot always share useful information. Specifically, in the above-described conventional technology, simple business performance data held by each of the affiliated partners is shared. For this reason, when the business performance data is not useful information for member affiliates, it is not always possible to share useful information.

  The present application has been made in view of the above, and an object thereof is to provide an information management apparatus, an information management method, and an information management program that can share useful information.

  The information management apparatus according to the present application includes a reception unit that receives information about customers of each store, a calculation unit that calculates customer trends based on information about customers received by the reception unit, and a customer calculated by the calculation unit And a providing unit that provides information on trends to the stores.

  According to one aspect of the embodiment, there is an effect that useful information can be shared.

FIG. 1 is an explanatory diagram illustrating an example of a providing process performed by the information management apparatus according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information management apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of a customer information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of a reward information storage unit according to the embodiment. FIG. 5 is an explanatory diagram illustrating an example of a providing process performed by the information management apparatus according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart showing a reception procedure by the information management apparatus. FIG. 8 is a flowchart showing a provision procedure by the information management apparatus. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information management apparatus.

  Hereinafter, a mode for carrying out an information management apparatus, an information management method, and an information management program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information management apparatus, the information management method, and the information management program according to the present application are not limited by this embodiment. Moreover, in the following embodiment, the same code | symbol is attached | subjected to the same site | part and the overlapping description is abbreviate | omitted.

[1. Provision processing)
First, an example of a providing process according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an example of provision processing by the information management system according to the embodiment. In the example of FIG. 1, an example is shown in which the information management apparatus 100 performs a providing process for providing each store with information related to a customer trend indicating a trend in the purchase activity of the customer. In addition, store AC shown in FIG. 1 shall be the store contained in the same shopping mall, or the store which mutually cooperates, for example.

The store terminals 10 ₁ to 10 ₃ are information processing devices used by the store clerk of each store. The store terminals 10 ₁ to 10 ₃ transmit customer information regarding customers of each store to the information management apparatus 100. Here, customer information includes, for example, various customers such as information indicating whether or not a product has been tried on, information indicating whether or not a product has been purchased, a reason why a product has not been purchased, a reason why a product has been purchased, etc. Contains information about. In addition, the store terminals 10 ₁ to 10 ₃ receive information related to customer trends from the information management apparatus 100. In the following, when the terminals of the store terminals 10 ₁ to 10 ₃ are collectively referred to without distinction, they may be described as “store terminals 10”.

  The terminal device 20 is an information processing device used by a user who is a customer of a store. The terminal device 20 transmits customer information regarding the store customer to the store terminal 10 and the information management device 100.

  The information management apparatus 100 is a web server that provides information on customer trends. For example, the information management apparatus 100 provides the store terminal 10 with information related to customer trends calculated based on customer information. This point will be described in detail with reference to FIG.

As shown in FIG. 1, store terminals 10 ₁ to 10 ₃ are installed in stores A to C, respectively. Here, the store terminals 10 ₁ to 10 ₃ installed in the stores A to C transmit customer information to the information management apparatus 100 (step S1). As an example, the store terminals 10 ₁ to 10 ₃ indicate information indicating whether or not a product has been tried on, information indicating whether or not a product has been purchased, a reason for not purchasing a product, a reason for purchasing a product, and the like. Send as customer information.

For example, the shop terminal 10 _1, "tried on" customer information about the merchandise A that has been entered by the clerk, to send "did not buy" and "was too slim" in the information management device 100. The shop terminal 10 _2, for example, "tried on" customer information related to the product B, which is collected by the sensor CE, which is installed in a store, to receive a "did not buy" from the sensor CE. The shop terminal 10 ₂ sends the customer information related to the product B that has received the information management apparatus 100. In addition, the shop terminal 10 ₂ sends customer information related to the product B that has been entered by the clerk to "flashy too" to the information management device 100. Shop terminal _103, for example, "tried on" customer information related to the product C that has been collected by the terminal device 20 receives the "purchased" from the terminal device 20. In addition, the shop terminal 10 _3, as the customer information about the product C, for example, to collect the product attribute "light blue" indicating the characteristics of the goods from the commodity code is an identifier of the purchased goods C. The shop terminal ₁₀₃ transmits the customer information related to the product C that has received the information management apparatus 100. Note that the customer information about products C may be transmitted by the terminal device 20 is not limited to the shop terminal ₁₀₃ to the information management apparatus 100. Thereby, the information management apparatus 100 receives customer information from the store terminals 10 ₁ to 10 ₃ . Then, the information management apparatus 100 stores the received customer information.

  Subsequently, the information management apparatus 100 calculates a customer trend based on the stored customer information (step S2). Specifically, the information management apparatus 100 is based on information indicating whether or not a product has been tried on, information indicating whether or not a product has been purchased, a reason why a product has not been purchased, a reason why a product has been purchased, and the like. , Calculate products with high customer interest. For example, the information management apparatus 100 calculates, as customer trends, information such as “thin items are difficult to sell”, “flashy items are difficult to sell”, and “light blue items are easy to sell”.

Then, the information management apparatus 100 provides information regarding the calculated customer trend to each store (step S3). For example, the information management apparatus 100 uses the information such as “slim things are difficult to sell”, “flashy things are difficult to sell”, and “light blue things are easy to sell” to the store terminals 10 ₁ to 10 ₃ as information on customer trends. provide.

  As described above, the information management apparatus 100 according to the embodiment receives information about customers of each store. Further, the information management apparatus 100 calculates a customer trend based on the received information regarding the customer. In addition, the information management apparatus 100 provides information regarding the calculated customer trend to each store.

  Thereby, since the information management apparatus 100 can provide a customer trend to each store, it can share useful information. For example, since the information management apparatus 100 can provide each store with product information that is easy to sell to customers, the information management device 100 can provide information useful for improving sales at the store. In addition, the information management apparatus 100 can provide, for example, product information that is difficult to sell to customers to each store, and therefore provides information that is useful when ordering products at each store and determining products recommended to customers. can do.

  Moreover, since the information management apparatus 100 collects customer information by various methods, a large amount of information can be shared. For example, since the information management apparatus 100 collects customer information via a sensor installed in a store or the terminal device 10 possessed by the customer, the information management apparatus 100 has a larger amount than the case where the store information is directly input by the store clerk. Information can be shared and the burden on the store clerk can be reduced.

  Moreover, since the information management apparatus 100 can share a large amount of customer information, the information management apparatus 100 can provide information useful for examining strategies for improving the number of customers and sales of member stores. Thereby, the information management apparatus 100 can improve the number of customers and sales in the whole shopping mall to which each store belongs, for example. Moreover, since the information management apparatus 100 can make each store know the number of customers and sales, it can be used for replacement of tenants.

[2. Configuration of information management device]
Next, the configuration of the information management apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information management apparatus 100 according to the embodiment. As illustrated in FIG. 2, the information management apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The information management apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the information management apparatus 100, and a display unit (for example, a liquid crystal display) that displays various types of information. ).

(About the communication unit 110)
The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from the store terminal 10 and the terminal device 20 via the network N.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes a customer information storage unit 121 and a reward information storage unit 122.

(Regarding customer information storage unit 121)
The customer information storage unit 121 stores information related to customers at each store. Specifically, the customer information storage unit 121 stores customer information transmitted from the store terminal 10 or the terminal device 20. Here, FIG. 3 shows an example of the customer information storage unit 121 according to the embodiment. As shown in FIG. 3, the customer information storage unit 121 includes “customer information ID”, “acceptance date / time”, “provider”, “provider ID”, “product name”, “gender”, “age group”, It has items such as “number of times picked up”, “trial wear”, “stay time”, “purchase”, “comment”, and “product attribute”.

  “Customer information ID” indicates identification information for identifying customer information. “Reception date and time” indicates the date and time when the information management apparatus 100 received customer information. The “provider” indicates the provider that provided the customer information. The “provider” may store the name of the customer who provided the customer information in addition to the store name. The “provider ID” indicates identification information for identifying the provider that provided the customer information. “Product name” indicates the product name of the product related to the customer information. “Gender” indicates the gender of the customer. “Age” indicates the age of the customer. “Number of times picked up” indicates the number of times the customer picked up the product. “Try-on” indicates whether or not the customer tried on the product. For example, when the customer tries on a product, “1” is stored in the “trial presence / absence”. On the other hand, when the customer does not try on the product, “0” is stored in “Try-On / Off”. “Stay time” indicates the time when the customer enters the store and the time when the customer leaves the store. “Purchase presence / absence” indicates whether or not the customer has purchased the product. For example, when a customer purchases a product, “1” is stored in “Purchase presence / absence”. On the other hand, if the customer did not purchase the product, “0” is stored in “Purchase presence / absence”. “Comment” indicates a comment by a customer or a store clerk. For example, “comment” stores the reason for purchasing the product or the reason for not purchasing the product. “Product attribute” indicates the feature of the product. For example, the “product attribute” stores the color of the product.

  That is, FIG. 3 shows an example in which the customer information with the customer information ID “CI11” is received at the reception date “2012/3/12 12:00”. In addition, the customer information of the customer information ID “CI11” is an example provided by the provider “store A” of the provider ID “St01”. Further, the customer information of the customer information ID “CI11” indicates an example of customer information related to the product name “product A”. In addition, the customer information of the customer information ID “CI11” shows an example in which the customer's age group is “40s” and the gender is “female”. Further, the customer information of the customer information ID “CI11” shows an example in which the product is taken “1” times by the customer. Further, the customer information of the customer information ID “CI11” indicates an example in which the customer tried on. In addition, the customer information of the customer information ID “CI11” indicates an example in which the stay time is “2012/3/12 11:00 to 2012/3/12 11:20”. In addition, the customer information of the customer information ID “CI11” shows an example in which the customer information is not purchased by the customer because it is “too slim”. Further, the customer information of the customer information ID “CI11” indicates an example in which the color of the product A is “light blue”.

  Note that the customer information storage unit 121 is not limited to the items described above, and may store various types of information related to customers. For example, the customer information storage unit 121 stores questions and impressions related to products. Further, the customer information storage unit 121 may store, for example, demographic attributes and psychographic attributes indicating customer attributes. Demographic attributes are demographic information. For example, the customer information storage unit 121 stores various classification types such as a user's occupation, family structure, annual income, and educational background as demographic attributes. The psychographic attributes are information indicating user preferences, values, lifestyles, personality, and the like. For example, the customer information storage unit 121 stores genres that the user is interested in, such as “sports” and “animation”, as psychographic attributes.

(About reward information storage unit 122)
The reward information storage unit 122 stores information related to rewards provided by providing information related to customers. Specifically, the reward information storage unit 122 stores rewards given to stores and customers. Here, FIG. 4 shows an example of the reward information storage unit 122 according to the embodiment. As illustrated in FIG. 4, the reward information storage unit 122 includes items such as “target name”, “target ID”, and “number of points”.

  “Target name” indicates a target name of a target to which a reward is given. “Target information ID” indicates identification information for identifying a target to which a reward is given. “Number of points” indicates the total number of rewards given to the target.

  That is, FIG. 4 shows an example in which “3” points are given as a reward to the store A with the store ID “St01”.

(About the control unit 130)
In the control unit 130, for example, various programs (corresponding to examples of provided programs) stored in a storage device inside the information management apparatus 100 work on the RAM by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is realized by being executed as a region. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 130 includes a reception unit 131, a calculation unit 132, a provision unit 133, and a grant unit 134, and realizes or executes information processing functions and operations described below. To do. The internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as it performs a product management process described later. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(About the reception unit 131)
The reception unit 131 receives information related to customers at each store. Specifically, the reception unit 131 receives customer information indicating customer behavior in shopping from the store terminal 10 or the terminal device 20. For example, the reception unit 131 includes “provider”, “product name”, “gender”, “age group”, “number of times picked up”, “presence of try-on”, “stay time”, “purchase” as customer information. It accepts information about various customers such as “presence / absence” and “comment”. In addition, the information regarding a customer is collected when a salesclerk inputs the result which took the questionnaire to a customer into the shop terminal 10, for example.

  In addition, information related to the customer may be collected by the terminal device 20 of the customer. Specifically, the terminal device 20 collects information about the customer by an application that collects information about the behavior of the customer such as try-on and purchase. For example, the terminal device 20 collects information about a customer by reading a barcode attached to a product. Then, the reception unit 131 of the information management apparatus 100 receives information about the customer collected by the terminal device 20.

  Moreover, the information regarding a customer may be collected by the sensor CE installed in the store. Specifically, information related to customers is collected by sensors installed in store shelves, cash registers, and fitting rooms. For example, when the distance between the product and the shelf is equal to or greater than a predetermined distance, the sensor CE determines that the product has been picked up by the customer and collects it as customer information. In another example, when a user having the terminal device 20 enters the store, the sensor CE collects various types of information such as the age and sex of the user from the terminal device 20 as customer information. For example, the sensor CE collects, from the terminal device 20, the age “30 years old”, the sex “male”, and the like previously input by the user in the application installed in the terminal device 20. And the reception part 131 of the information management apparatus 100 receives the information regarding the customer collected by the sensor CE. Thereby, the information management apparatus 100 can reduce the trouble of providing customer information and can collect a large amount of information.

(About the calculation unit 132)
The calculation unit 132 calculates a customer trend indicating a trend in customer purchase activities. Specifically, the calculation unit 132 calculates a customer trend based on information about the customer received by the reception unit 131. For example, the calculation unit 132 calculates a product that is easy to sell or a product that is difficult to sell based on the customer information.

  This point will be described with reference to FIG. In the example of FIG. 3, the product attribute of “light blue” is relatively abundant in the product attributes of the customer information for which the product is purchased among the customer information. Thereby, it is considered that relatively many customers purchase because the product is light blue, and the light blue product is popular. For this reason, the calculation unit 132 calculates a customer trend that “light blue ones are easy to sell”. In addition, among the customer information, the customer information for which the product has not been purchased has a relatively large number of comments “too slender”. As a result, there are relatively many customers who do not purchase because the product is slender, and it is considered that slender products are not popular. For this reason, the calculation unit 132 calculates a customer trend that “thin items are difficult to sell”.

(About the providing unit 133)
The providing unit 133 provides information regarding customer trends to each store. Specifically, the providing unit 133 provides the store terminal 10 with information related to the customer trend calculated by the calculating unit 132. For example, the providing unit 133 distributes a web page or an e-mail in which information about customer trends is described to the store terminal 10. As a result, each store can recommend a “light blue” product to a customer based on such customer trends, for example, if a customer trend that “light blue ones are easy to sell” is provided. Can be improved. Further, each store can purchase a large number of “light blue” products based on such customer trends, thereby avoiding a shortage of popular products and improving sales.

(About the grant unit 134)
The granting unit 134 grants a reward to the store that provided the information management apparatus 100 with information related to the customer. Here, the reward indicates, for example, a monetary incentive given to the store. As an example, the granting unit 134 reduces the tenant fee of the store as a reward. Specifically, the granting unit 134 determines a reward according to the amount of information related to the customer. For example, the granting unit 134 determines the reward points higher as the number of pieces of customer information provided to the information management apparatus 100 by the store increases. Then, the grant unit 134 stores the reward determined according to the amount of information related to the customer in the reward information storage unit 122 in association with the store.

  This point will be described with reference to FIGS. As shown in FIG. 5, store A provides customer information CI 11, 16, 17 to information management apparatus 100. Further, it is assumed that the store B provides customer information CI12 and 19 to the information management apparatus 100. Further, it is assumed that the store C provides the customer information CIs 13 to 15, 18, and 20 to the information management apparatus 100. Further, it is assumed that the store D does not provide any customer information to the information management apparatus 100.

  First, the granting unit 134 determines a reward to be given to the store according to the number of provided customer information. In this case, since the store A provides three pieces of customer information, the grant unit 134 determines the reward to be given to the store A as 3 points. The granting unit 134 determines the reward to be given to the store B as 2 points. Further, the granting unit 134 determines the reward to be given to the store C as 5 points. Further, since the store D does not provide customer information, the grant unit 134 determines the reward to be given to the store D as 0 points. That is, the information management apparatus 100 provides the customer trend to the store D, but does not give a reward.

  Then, the granting unit 134 stores the determined reward in the reward information storage unit 122 in association with the store. For example, as illustrated in FIG. 4, the information management apparatus 100 stores “3” points in the “point number” corresponding to the target name “store A” of the data item included in the reward information storage unit 122. Thereby, the grant part 134 provides a reward with respect to the store which provided the information regarding the customer to the information management apparatus 100 (step S4).

  In this way, the granting unit 134 grants a reward to the store that provided the information management apparatus 100 with information related to the customer.

  Thereby, since the information management apparatus 100 can increase the motivation to provide customer information, a large amount of information can be collected.

[3. Configuration of terminal device]
Next, the configuration of the terminal device according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. The terminal device 20 illustrated in FIG. 6 is an information processing device used by a user who is a customer of a store. For example, the terminal device 20 is a smartphone, a tablet terminal, a mobile phone, or the like. As illustrated in FIG. 6, the terminal device 20 includes a display unit 210, an input unit 220, a communication unit 230, a detection unit 240, and a control unit 250.

(About the display unit 210 and the input unit 220)
The display unit 210 is a display device for displaying various information. For example, the display unit 210 is realized by a liquid crystal display or the like. The input unit 220 is an input device that accepts various operations from the user. In addition, since the touch panel is employ | adopted when the terminal device 20 is a smart phone, the display part 210 and the input part 220 are integrated.

(About the communication unit 230)
The communication unit 230 is connected to a network, and transmits / receives information to / from the store terminal 10 and the information management apparatus 100 via the network. The communication unit 230 performs connection with a network by wire or wireless.

(Regarding the controller 250)
The control unit 250 is realized, for example, by executing various programs stored in a storage device inside the terminal device 20 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 250 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 6, the control unit 250 includes various application control units 260 and a customer application control unit 270.

(About various application control units 260)
The various application control units 260 include, for example, a search application control unit 262 and a browser control unit 263. The search application control unit 262 executes and controls a search application that searches various information in the terminal device 20. The browser control unit 263 controls execution of an application called a web browser.

  Note that the control unit 250 is not limited to the application control unit of the search application control unit 262 and the browser control unit 263 illustrated in FIG. 6, and application control that controls execution of the application for each application installed in the terminal device 20. Part. For example, the control unit 250 may include an application control unit that controls execution of an application that accesses a weather forecast site, an application control unit that controls execution of an application that accesses an auction site, and the like.

(About customer application control unit 270)
The customer application control unit 270 executes and controls a customer application that collects information about the customer. Such a memo application may be installed in the terminal device 20 in advance, or may be installed in the terminal device 20 by being downloaded from a server device (for example, a server device that provides various applications) according to a user operation. Good. As shown in FIG. 6, the customer application control unit 270 includes a reception unit 271 and a transmission unit 272, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the customer application control unit 270 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 250 and the customer application control unit 270 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

(About the reception unit 271)
The reception unit 271 receives information related to the customer. Specifically, the reception unit 271 receives information related to purchase behavior of a customer who has the terminal device 20. As an example, the reception unit 271 receives information on a product that the customer has examined in detail, a product that has been tried on, or a product that has been purchased from the barcode read by the operation of the customer.

  As another example, the reception unit 271 receives position information of the terminal device 10 by GPS. And the reception part 271 specifies the shop where a customer stays based on the received positional information. And the reception part 271 measures the time when the customer entered the store and the time when the customer left the store. Thereby, the reception part 271 receives the time when the customer stayed in the store.

  As another example, the reception unit 271 receives information about a customer input by a customer operation. For example, the reception unit 271 receives, as information about a customer, a question about the product input by the customer, a desired product, a reason for purchasing the product, a reason for not purchasing the product, and the like.

(About the transmitter 272)
The transmission unit 272 transmits information about the customer. Specifically, the transmission unit 272 transmits information about the customer received by the reception unit 271 to the store terminal 10 or the information management apparatus 100. For example, when information about a customer is received by the reception unit 271, the transmission unit 272 transmits information about the customer to the store terminal 10 or the information management apparatus 100.

[4. (Reception processing procedure)
Next, with reference to FIG. 7, a reception process procedure performed by the information management apparatus 100 according to the embodiment will be described. FIG. 7 is a flowchart illustrating a reception processing procedure performed by the information management apparatus 100 according to the embodiment.

  As illustrated in FIG. 7, the information management apparatus 100 determines whether customer information regarding a customer has been received from the store terminal 10 or the terminal apparatus 20 (step S101). If the customer information is not received (step S101; No), the information management apparatus 100 stands by until customer information is received.

  On the other hand, when the information management apparatus 100 receives customer information (step S101; Yes), the received information is stored in the customer information storage unit 121 (step S102). For example, the information management apparatus 100 includes, as information about the customer, a tried-on product, a purchased product, a tried-on product that was not purchased, a reason why the customer did not purchase the product, and a reason why the customer purchased the product. The customer information storage unit 121 stores information related to customer attributes, the time the customer stayed in the store, the number of customers in the store, questions about the product, impressions about the product, and the like.

[5. Provision processing procedure)
Next, with reference to FIG. 8, the procedure of the providing process by the information management apparatus 100 according to the embodiment will be described. FIG. 8 is a flowchart illustrating a providing process procedure performed by the information management apparatus 100 according to the embodiment.

  As shown in FIG. 8, the information management apparatus 100 calculates customer trends based on customer information (step S201). For example, based on the customer information stored in the customer information storage unit 121, the information management apparatus 100 determines the customer base for each store, the number of products sold for each store, the sales for each store, the number of customers entering the store, Calculate customer trends such as products that are easy to sell, products that are difficult to sell to customers, and products that are attracting customers' attention.

  Subsequently, the information management apparatus 100 provides the calculated customer trend to each store (step S202). For example, the information management apparatus 100 provides the calculated customer trend to stores included in the same shopping mall or stores that cooperate with each other.

  Moreover, the information management apparatus 100 determines the reward given to a store according to the provided customer information (step S203). For example, the information management apparatus 100 determines a higher number of reward points to be given to the store as the number of pieces of customer information provided by the store to the information management apparatus 100 increases.

  Then, the information management device 100 gives the determined reward to the store (step S204). For example, the information management apparatus 100 gives a reward to the store by storing the determined reward points in the reward information storage unit 122 in association with the store.

[6. (Modification)
The information management apparatus 100 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the information management apparatus 100 will be described.

[6-1. (Rewards the customer)
In the above embodiment, the grant unit 134 has shown an example in which a reward is given to a store that has provided information about a customer. Here, the granting unit 134 may give a reward to a customer who provides information about the customer, not limited to the store.

  Specifically, the granting unit 134 determines a reward to be given to the customer according to the customer information provided from the terminal device 20 to the store terminal 10 or the information management device 100 by the customer. Here, the reward includes, for example, points and coupons that are discounted from the purchase price when the customer purchases the product. For example, the granting unit 134 determines a higher reward as the number of provided customer information increases. Then, the grant unit 134 stores the determined reward in the reward information storage unit 122 in association with the customer. Thereby, the grant unit 134 grants a reward to the customer who provided the customer information.

  As described above, the information management apparatus 100 gives a reward to a customer who has provided information about the customer.

  Thereby, since the information management apparatus 100 can give the customer an incentive to provide customer information, the motivation to provide customer information can be enhanced. For this reason, since the information management apparatus 100 can collect a large amount of customer information, it can share a large amount of customer information.

[6-2. (Limited stores)
In the above-described embodiment, the providing unit 133 has shown an example in which information related to the customer trend calculated by the calculating unit 132 is provided to each store. Here, the providing unit 133 may provide the information related to the customer trend calculated by the calculating unit to a store that provides information related to the customer more than a predetermined condition among the stores.

  Specifically, the providing unit 133 first extracts stores that provide customer information over a predetermined condition based on the customer information stored in the customer information storage unit 121. For example, the providing unit 133 extracts stores that provide a predetermined number or more of customer information. And the provision part 133 provides the information regarding the customer trend calculated by the calculation part with respect to the extracted shop.

  This point will be described with reference to the example of FIG. Here, the provision part 133 shall provide the store which provided three or more customer information. In this case, the providing unit 133 extracts the store A and the store C as stores that provide three or more pieces of customer information. Then, the providing unit 133 provides information regarding customer trends to the extracted store A and store C.

  The providing unit 133 is not limited to a store that provides a predetermined number or more of customer information, and may provide information regarding customer trends to a store that provides high-quality customer information. For example, the providing unit 133 provides information regarding customer trends to a store that has provided customer information with a large amount of data items.

  As described above, the information management apparatus 100 provides the information on the customer trend calculated by the calculation unit to the store that provided the information on the customer more than a predetermined condition among the stores.

  Thereby, since the information management apparatus 100 does not provide customer trends to stores that do not provide customer information more than a predetermined condition, it is possible to increase motivation to provide customer information. For this reason, since the information management apparatus 100 can collect a large amount of customer information, it can share a large amount of customer information.

[6-3. (Provides customer trends according to category)
In the above-described embodiment, the providing unit 133 has shown an example in which information related to the customer trend calculated by the calculating unit 132 is provided to each store. Here, the providing unit 133 may provide each store with information regarding the type of product handled by each store among the information regarding the customer trend calculated by the calculating unit 132.

  For example, it is assumed that the calculation unit 132 has calculated a customer trend relating to a clothing item “slimy items cannot be sold”. In this case, the providing unit 133 provides a customer trend that “thin items cannot be sold” to a store that handles clothing. This is because it is considered that the trend of customers who cannot sell thin items is useful for stores that handle clothing. On the other hand, for a store that does not handle clothing (for example, a restaurant), it is considered that the customer trend that “thin items cannot be sold” is unnecessary information.

  As described above, the information management apparatus 100 provides each store with information regarding the type of product handled by each store, among the information regarding the customer trend calculated by the calculation unit 132.

  Thereby, since the information management apparatus 100 can provide a customer trend useful for a store, the sales activity of a store can be improved.

[6-4. (Various customer information)
In the above embodiment, the reception unit 131 includes, as information about the customer, “provider”, “product name”, “sex”, “age group”, “number of times picked up”, “presence of try-on”, “stay time” ”,“ Purchase presence / absence ”,“ Comment ”, etc. are received. Here, the reception unit 131 is not limited to the example described above, and may receive information regarding various customers.

  For example, the reception unit 131 may include, as customer information, customer attributes, products that the customer wants, products that the customer has tried on, products that the customer has purchased, products that the customer has tried on but did not purchase, Reasons for not buying the product, why the customer bought the product, how many times the customer picked up the product, what the customer looked at in detail, how long the customer stayed in the store, how many customers were in the store, questions about the product Or the information regarding the impression etc. with respect to goods is received.

  In addition, the reception unit 131 performs purchase activities such as information (for example, product classification and product number) on the product itself that the customer tried on or purchased, and the time when the purchase activity was performed (for example, 13:00 on Saturday). Various types of information such as information about a store (for example, store A in Tokyo) may be received as information about a customer. In addition, the reception unit 131 may receive customer comments such as “I didn't like the color” or “I want to keep it for now and see other stores” as information about the customer.

  As described above, the information management apparatus 100 includes, as customer information, customer attributes, products that the customer wants, products that the customer has tried on, products that the customer has purchased, and products that the customer has tried on but did not purchase. , Why the customer did n’t buy the product, why the customer bought the product, how many times the customer picked up the product, what the customer looked at in detail, how long the customer stayed in the store, how many customers were in the store, Receive information about questions about the product or comments about the product.

  Thereby, since the information management apparatus 100 can receive information regarding various customers, it is possible to calculate customer trends with high accuracy.

[6-5. (Various customer trends)
In the embodiment described above, the calculation unit 132 has shown an example of calculating products that are easy to sell or products that are difficult to sell based on customer information. Here, the calculation part 132 may calculate not only the example mentioned above but various customer trends.

  Specifically, the calculation unit 132 includes a customer segment for each store, a sales trend for products for each store, a sales trend for each store, a trend for the number of customers entering each store, a customer purchase trend, a product that is easy to sell to customers, Products that are difficult to sell to customers or products that are attracting attention from customers are calculated.

  For example, the calculation unit 132 calculates that there are many repeater customers in their 20s at the store X. For example, the calculation unit 132 calculates that the hat is sold at the store X. For example, the calculation unit 132 calculates that sales are rapidly increasing in the store X. For example, in the store X, the calculation unit 132 calculates that the number of customers entering the store is flat. For example, the calculation unit 132 divides the number of purchased products and the total sales amount by the number of visitors, thereby calculating that the store X sells the product for a small number of visitors. In addition, for example, the calculation unit 132 calculates that the product Y is a product that is attracting attention from the customer because the product Y has been frequently picked up by the customer.

  Note that the calculation unit 132 may calculate a specific numerical value as the customer trend without being limited to the customer trend. For example, the calculation unit 132 calculates that the March sales at the store X are 400,000 yen.

  Moreover, the calculation part 132 may calculate not only the tendency of unspecified many customers but the tendency of an individual customer as a customer trend. For example, it is assumed that the information management apparatus 100 stores information on purchased products for each customer in a purchase history information storage unit (not shown). Here, it is assumed that customer Z has relatively many brown products among products purchased in the past. In this case, the calculation unit 132 calculates that the customer Z prefers brown as the customer trend. Thus, the calculation unit 132 can calculate a customer trend that personalizes a specific customer. For this reason, for example, the store clerk can recommend a brown product to the customer Z when the customer Z visits the store based on the customer trend specialized for the customer Z, thereby improving sales. be able to.

  In addition, each store, for example, when the customer X is provided with information specialized for the customer X, such as “the customer X has given up the purchase because the slim product A does not fit in the store A”, Moreover, since the product B having a size larger than the product A can be recommended to the customer X based on such information, sales can be improved.

  As a result, for example, even if the product requested at a specific store is not found, the customer recommends a product that suits the taste at other stores, so the possibility of purchasing the desired product is possible. Becomes higher. As a result, the purchase opportunity to go to the shopping mall is effective without being wasted. For this reason, since the information management apparatus 100 can increase the frequency | count that a customer revisits a shopping mall, it can improve the sales of each store.

  As described above, the information management apparatus 100 is configured to have a customer base for each store, a sales trend for products for each store, a sales trend for each store, a tendency for the number of customers entering each store, a customer purchase trend, a product that is easy to sell to customers, a customer Products that are difficult to sell, products that are attracting attention from customers, or individual customer trends.

  Thereby, since the information management apparatus 100 can calculate various customer trends, it can provide useful customer trends to the store.

[6-6. Providing customer trends to facilities)
In the above embodiment, the providing unit 133 has shown an example in which information related to customer trends is provided to each store. Here, the providing unit 133 may provide information on customer trends to a management facility that manages each store.

  Specifically, the providing unit 133 provides information related to customer trends to a management facility of an administrator who accepts a plurality of stores and forms a shopping mall. For example, the providing unit 133 provides the management facility with information related to stores with high sales or low sales, stores with a large number of customers, or stores with a small number of customers.

  Thus, the information management apparatus 100 provides information related to customer trends to a management facility that manages each store.

  Thereby, since the information management apparatus 100 can provide information useful for store management to the administrator, the operation of the shopping mall can be optimized. Specifically, the information management apparatus 100 can allow the administrator to consider the optimal arrangement of tenants in a shopping mall. For example, the information management apparatus 100 can allow the administrator to consider replacing the store by providing information about a store with low sales or information about a store with a small number of customers. For this reason, the information management apparatus 100 can improve sales in the entire shopping mall.

[6-7. (Various rewards)
In the above embodiment, the grant unit 134 has shown an example in which a monetary incentive is given to a store as a reward. Here, the grant unit 134 is not limited to the example described above, and may grant various rewards.

  Specifically, the grant unit 134 preferentially displays the advertisement as a reward. For example, the granting unit 134 preferentially displays store advertisements in advertising spaces such as billboards installed in the mall as the number of provided customer information increases.

  Further, the granting unit 134 may automatically issue a store membership card as a reward for the customer who provided the customer information. For example, the grant unit 134 issues a membership card based on customer information shared in the mall. Thereby, the store can issue a membership card without hearing personal information from the customer. In addition, the customer can obtain the membership card without writing or inputting personal information necessary for issuing the membership card.

  In this way, the information management apparatus 100 grants various rewards.

  Thereby, since the information management apparatus 100 can increase the motivation to provide customer information, a large amount of information can be shared.

  Further, the granting unit 134 may determine a reward according to the quality of customer information, not limited to the amount of customer information provided. Specifically, the granting unit 134 determines a higher reward as the quality of the provided customer information is higher. Here, for example, the quality of customer information is higher as the number of data items and the number of characters is larger.

  In this way, the information management apparatus 100 gives a reward according to the quality of customer information.

  Thereby, since the information management apparatus 100 can collect high quality customer information, it can share useful information.

[6-8. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the providing unit 133 and the providing unit 134 illustrated in FIG. 2 may be integrated.

[6-9. Hardware configuration)
Further, the information management apparatus 100 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in FIG. 9, for example. Hereinafter, the information management apparatus 100 will be described as an example. FIG. 9 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the information management apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. It is.

  For example, when the computer 1000 functions as the information management apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[7. effect〕
As described above, the information management apparatus 100 according to the embodiment includes the reception unit 131, the calculation unit 132, and the provision unit 133. The reception unit 131 receives information related to customers at each store. The calculation unit 132 calculates a customer trend based on information about the customer received by the reception unit 131. The providing unit 133 provides each store with information related to the customer trend calculated by the calculating unit 132.

  Thereby, since the information management apparatus 100 can provide a customer trend to each store, it can share useful information. For example, since the information management apparatus 100 can provide each store with product information that is easy to sell to customers, the information management device 100 can provide information useful for improving sales at the store. In addition, the information management apparatus 100 can provide, for example, product information that is difficult to sell to customers to each store, and therefore provides information that is useful when ordering products at each store and determining products recommended to customers. can do.

  In the information management apparatus 100 according to the embodiment, the granting unit 134 grants a reward to the store that provides the information management apparatus 100 with information related to the customer.

  Thereby, since the information management apparatus 100 according to the embodiment can increase the motivation to provide customer information, a large amount of information can be collected.

  Moreover, in the information management apparatus 100 according to the embodiment, the grant unit 134 grants a reward to a customer who has provided information about the customer.

  Thereby, since the information management apparatus 100 according to the embodiment can give the customer an incentive to provide customer information, the motivation to provide customer information can be enhanced. For this reason, since the information management apparatus 100 can collect a large amount of customer information, it can share a large amount of customer information.

  In the information management apparatus 100 according to the embodiment, the reception unit 131 receives information about a customer collected by the customer terminal device.

  In the information management apparatus 100 according to the embodiment, the reception unit 131 receives information about a customer collected by a sensor installed in the store.

  Thereby, the information management apparatus 100 according to the embodiment can reduce the trouble of providing customer information and can collect a large amount of information.

  Moreover, in the information management apparatus 100 according to the embodiment, the providing unit 133 provides the information on the customer trend calculated by the calculating unit 132 to the store that provides the customer information among the stores at a predetermined condition or more.

  Thereby, since the information management apparatus 100 does not provide customer trends to stores that do not provide customer information more than a predetermined condition, it is possible to increase motivation to provide customer information. For this reason, since the information management apparatus 100 can collect a large amount of customer information, it can share a large amount of customer information.

  Further, in the information management apparatus 100 according to the embodiment, the providing unit 133 provides each store with information regarding the type of product handled by each store among the information regarding the customer trend calculated by the calculating unit 132.

  Thereby, since the information management apparatus 100 can provide a customer trend useful for a store, the sales activity of a store can be improved.

  In the information management apparatus 100 according to the embodiment, the reception unit 131 includes, as information about the customer, customer attributes, products that the customer wants, products that the customer tries on, products that the customer purchases, and customers that try on. Products that were purchased but not purchased, why the customer did not purchase the product, why the customer purchased the product, how many times the customer picked up the product, what the customer looked at in detail, and the customer stayed in the store Information on time, the number of customers in the store, questions about products, impressions on products, etc. are received.

  Thereby, since the information management apparatus 100 can receive information regarding various customers, it is possible to calculate customer trends with high accuracy.

  Further, in the information management apparatus 100 according to the embodiment, the customer base for each store, the sales trend of products for each store, the sales trend for each store, the tendency of the number of customers entering each store, the purchase tendency of customers, the products that are easy to sell to customers The product that is difficult to sell to the customer, the product that is attracting attention by the customer, or the individual tendency of the customer is calculated.

  Thereby, since the information management apparatus 100 can calculate various customer trends, it can provide useful customer trends to the store. Moreover, since the information management apparatus 100 can increase the frequency | count that a customer revisits a shopping mall, it can improve the sales of each store.

  In the information management apparatus 100 according to the embodiment, the providing unit 133 provides information related to customer trends to a management facility that manages each store.

  Thereby, since the information management apparatus 100 can provide information useful for store management to the administrator, the operation of the shopping mall can be optimized. Specifically, the information management apparatus 100 can allow the administrator to consider the optimal arrangement of tenants in a shopping mall. For example, the information management apparatus 100 can allow the administrator to consider the replacement of the store by providing information on a store with low sales or a store with a small number of visitors. For this reason, the information management apparatus 100 can improve sales in the entire shopping mall.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 10 Store terminal 20 Terminal apparatus 100 Information management apparatus 121 Customer information storage part 122 Remuneration information storage part 131 Reception part 132 Calculation part 133 Provision part 134 Giving part

Claims (10)

A reception unit for receiving information about customers of each store;
A calculation unit that calculates a customer trend based on information about the customer received by the reception unit;
An information management apparatus comprising: a providing unit that provides information regarding customer trends calculated by the calculating unit to the stores. The information management device according to claim 1, further comprising: a grant unit that grants a reward to a store that provides the information management device with information relating to the customer. The grant unit is
The information management apparatus according to claim 2, wherein a reward is given to a customer who has provided information related to the customer. The reception unit
The information management apparatus according to any one of claims 1 to 3, wherein information on a customer collected at each store is received. The providing unit includes:
The information on the customer trend calculated by the calculation unit is provided to a store that provides information on the customer in a predetermined condition or more among the stores. Information management device. The providing unit includes:
The information according to any one of claims 1 to 5, wherein information related to a type of product handled by each store is provided to each store among information related to customer trends calculated by the calculation unit. Management device. The calculation unit includes:
As the customer trend, the customer base for each store, the sales trend of the product for each store, the sales trend for each store, the trend of the number of customers entering the store for each store, the purchase tendency of the customer, the product that is easy to sell to the customer, The information management device according to any one of claims 1 to 6, wherein a tendency of a product or a customer individual attracting attention is calculated. The providing unit includes:
The information management apparatus according to claim 1, wherein information relating to the customer trend is provided to a management facility that manages the stores. An information management method executed by the information management device,
A reception process for receiving information about customers of each store;
A calculation step of calculating a customer trend based on information about the customer received by the reception step;
And a providing step of providing each store with information relating to customer trends calculated by the calculating step. Acceptance procedure to receive information about customers at each store,
A calculation procedure for calculating a customer trend based on information about the customer received by the reception procedure;
An information management program that causes a computer to execute a provision procedure for providing each store with information related to a customer trend calculated by the calculation procedure.

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