JP2015159452A - Broadcast communication cooperation service provision system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve usage and the spread of broadcast communication cooperation service by providing content interlocked and synthesized with a broadcast program in real time.SOLUTION: A broadcast communication cooperation service provision system 1 includes a terminal 3 or the like with a television reception function including an application 20, as a broadcast communication cooperation service provision program, for receiving a broadcast content signal including a video signal and voice signal of a broadcast program and service data for implementing broadcast communication cooperation service, from a broadcast station 2. The application 20 acquires broadcast information from the service data; determines content to be provided by the terminal 3, on the basis of the broadcast information; acquires content data required for providing the content, on the basis of the broadcast information and creates the content on the basis of the content data; and makes the terminal 3 function so that the terminal 3 outputs the content together with the video signal and voice signal.

Description

  The present invention relates to a broadcasting / communication cooperation service providing program provided in a terminal or the like having a television receiving function.

  In recent years, digitization has progressed in the field of television broadcasting, while broadband has progressed in the field of communication. Therefore, in television broadcasting, a technology for providing a broadcasting / communication cooperation service such as Hybridcast (registered trademark) that combines high-quality digital broadcasting and various Internet services has been proposed.

  For example, in the Hybridcast system described in Non-Patent Document 1, an application (broadcast communication cooperation service providing program) is installed in a receiver that receives broadcast waves from a broadcasting station, and the receiver communicates with a network server to Is running.

  In the technology described in Non-Patent Document 2, in a service that provides Hybridcast, a receiver receives application control information by broadcast waves or communication, and an application (broadcast) is transmitted from an application distribution server based on the application control information. Downloading the communication cooperation service provision program). The receiver executes the application to communicate with various servers on the network to realize a broadcasting / communication cooperation service.

“Overview and Technology of Hybridcast”, NHK STRL R & D, No. 124, 2011.11, P10-P17 “Technology supporting Hybridcast”, NHK R & D, No. 133, 2012.5, P20-P27

  As described above, a receiver, that is, a terminal having a television receiving function, needs to synchronize the broadcast wave and the communication in order to realize the broadcast communication cooperation service by the downloaded application communicating with the server on the network. There is. However, if such synchronization processing is performed, there is a risk that problems such as delay in provision of content occur when the broadcast time of important scenes is short.

  Further, for example, when assuming an application that provides content for CM (commercial message) broadcasting with a short broadcast time, it is necessary to provide the content immediately to the user. It is not desirable that defects occur.

  By the way, an application is relatively easy to configure as long as it provides content linked to a predetermined part in a broadcast program. However, since many users may be interested in different parts of the broadcast program, an application that provides only predetermined content is in line with the wishes of each user who is watching the broadcast program. I can't.

  At present, in order to obtain the viewing status such as the viewing rate of TV programs of each broadcasting station, a dedicated device is arranged in the user's television receiver as a monitor, and the viewing status of the monitor is monitored using this dedicated device. The data collection method by monitoring is adopted. However, such a data aggregation method has problems such as the fact that the number of objects to be aggregated is limited due to the cost, the aggregation time is long, and it is difficult to grasp detailed viewing trends. .

  In addition, when there are broadcast targets such as various sports such as baseball and soccer and the Olympics that are simultaneously progressing, a plurality of broadcast stations may broadcast different broadcast targets in real time. In this case, when the user views one of the broadcast programs, the other broadcast program cannot be viewed. Therefore, the user always performs a channel selection operation to view a desired scene and views a plurality of broadcast programs. It is necessary to confirm. Such a channel selection operation is time-consuming for the user, and the user may not know the timing of the channel selection operation, and may not be able to obtain a desired viewing timing. For this reason, the user's willingness to view is hindered, and further, the user's viewing situation cannot be accurately grasped in the operation of the broadcasting / communication cooperation service.

  In view of the above circumstances, an object of the present invention is to provide content that is linked and synchronized with a broadcast program in real time to improve the use and spread of the broadcast communication cooperation service.

  In order to solve the above problems, a first broadcast communication cooperative service providing program of the present invention broadcasts a broadcast content signal including a video signal and an audio signal of a predetermined broadcast program and service data for realizing the broadcast communication cooperative service. It is a program provided in a terminal having a television reception function for receiving a broadcast program and reproducing the broadcast program. The broadcast communication cooperative service providing program acquires broadcast information from the service data, determines content to be provided by the terminal based on the broadcast information, and is necessary for providing the content based on the broadcast information And the terminal is made to function so as to acquire the content data, generate the content based on the content data, and output the content together with the video signal and the audio signal.

  According to the first broadcast communication cooperative service providing program of the present invention, content content to be provided is determined by analyzing broadcast information obtained from service data, and content to be acquired according to the determined content content The data is determined. Since such content data is used, it is possible to provide content that is linked and synchronized in real time with a broadcast program. Therefore, according to the broadcast communication cooperation service providing program as described above, it is possible to improve the use and spread of the broadcast communication cooperation service.

  In order to solve the above-described problem, a second broadcast communication cooperative service providing program of the present invention is the above-described first broadcast communication cooperative service providing program of the present invention, wherein a CM for a CM in the broadcast program from the service data is provided. Acquiring a switching signal and CM information, generating the content linked to the CM indicated by the CM information, and causing the terminal to function so as to output the content according to a switching timing of the CM switching signal. And

  According to the second broadcasting / communication cooperation service providing program of the present invention, it is possible to generate and provide content linked to CM in real time.

  In order to solve the above-described problem, a third broadcast communication cooperative service providing program of the present invention obtains subtitle data of the broadcast program from the service data in the first broadcast communication cooperative service providing program of the present invention described above. And detecting a predetermined keyword from the caption data, and causing the terminal to function so as to generate the content related to the searched keyword.

  According to the third broadcast communication cooperation service providing program of the present invention, content related to program content can be generated and provided in real time based on subtitle data of a broadcast program, in accordance with each user's request. Content can also be provided.

  In order to solve the above problems, a fourth broadcast communication cooperative service providing program of the present invention acquires and aggregates the viewing status of the terminal in the above-described first broadcast communication cooperative service provide program of the present invention. And making the terminal function.

  According to the fourth broadcast communication cooperation service providing program of the present invention, the user's viewing situation can be totaled in real time, and the tabulated viewing situation can be used immediately. In addition, since such a program is less expensive than an audience rating totaling apparatus, a large number of users can be targeted for totalization. Therefore, it becomes easy to grasp detailed viewing trends of a large number of users.

  In order to solve the above-described problem, a fifth broadcast communication cooperative service providing program of the present invention acquires program information of the broadcast program from the service data in the first broadcast communication cooperative service providing program of the present invention described above. Then, based on the program information, a related program provided by another broadcast station is detected for another broadcast target that is related to the broadcast target of the broadcast program and is simultaneously progressing, and the other program in the related program is detected. The terminal is made to function so as to acquire a progress status of a broadcast target and generate the content presenting the progress status.

  According to the fifth broadcasting / communication cooperation service providing program of the present invention, when a plurality of broadcasting stations 2 use a plurality of broadcasting targets such as Olympic broadcasts, baseball, soccer or other sports broadcasts as broadcast programs. Even if one of the broadcast programs is being viewed, the progress of the broadcast target in the other broadcast program can be grasped, so that the user can always view a desired scene, and the willingness to view is improved.

  In order to solve the above problems, a sixth broadcast communication cooperative service providing program of the present invention is the broadcast communication cooperative service providing program according to any one of the first to fifth of the present invention described above, based on the broadcast information. A communication content distribution server as a distribution source of communication content signals is determined, and the terminal is caused to function so as to acquire the communication content signal as the content data through communication with the communication content distribution server.

  According to the sixth broadcast communication cooperation service providing program of the present invention, more types of content data can be used for content generation, so that content can be generated in accordance with user needs.

  According to the present invention, it is possible to provide content that is linked and synchronized with a broadcast program in real time, thereby improving the use and spread of the broadcast communication cooperation service.

It is a block diagram which shows the outline | summary of a structure provided with the application which concerns on one Embodiment of this invention in the terminal etc. which have the television reception function in a broadcast communication cooperation service provision system. It is a timing chart which shows operation | movement of the CM cooperation application which concerns on one Embodiment of this invention. It is a timing chart which shows operation | movement of the caption extraction application which concerns on one Embodiment of this invention. It is a timing chart which shows operation | movement of the viewing-and-listening totalization application which concerns on one Embodiment of this invention. It is a timing chart which shows operation | movement of the multiple program cooperation application which concerns on one Embodiment of this invention.

  First, referring to FIG. 1, together with the configuration of a broadcast communication cooperative service providing system 1 that provides a broadcast communication cooperative service, the broadcast communication cooperative provided in the terminal 3 having a television reception function in the broadcast communication cooperative service providing system 1 or the like. The configuration of the application 20 as a service providing program will be described.

  As shown in FIG. 1, in a broadcasting / communication cooperation service providing system 1, a broadcasting station 2 transmits a broadcasting content signal to a terminal 3 having a television receiving function that supports the broadcasting / communication cooperation service. Yes. In order to provide a broadcasting / communication cooperation service related to the broadcasting station 2, a communication content distribution server 4 is provided on a predetermined network 5 such as the Internet, and a terminal 3 having a television receiving function communicates via the network 5. Connected to the content distribution server 4. An application providing server 6 that provides the application 20 is provided on the network 5, and a terminal 3 having a television receiving function is connected to the application providing server 6 through the network 5.

  FIG. 1 shows an example in which a broadcasting / communication cooperation service providing system 1 includes a broadcasting station 2, a terminal 3 having a television receiving function, and the like, a communication content distribution server 4, and an application providing server 6. However, a plurality of these components may be provided as necessary. Below, each component of the broadcast communication cooperation service provision system 1 is demonstrated in detail.

  The broadcast station 2 transmits a broadcast content signal including a video signal and an audio signal of a predetermined broadcast program so as to be received by the terminal 3 having a television reception function. Although FIG. 1 shows an example in which the broadcast station 2 transmits a broadcast content signal by a broadcast wave, the broadcast wave may be either a terrestrial broadcast wave or a satellite broadcast wave. Further, the terminal 3 or the like having a television receiving function is not limited to receiving a broadcast content signal transmitted from the broadcasting station 2 by a broadcast wave, but Internet communication or a cable TV line using a broadband line, an optical fiber line, or the like. The broadcast content signal may be received by communication using.

  In the present embodiment, in particular, the broadcast station 2 transmits a broadcast content signal corresponding to the broadcast communication cooperation service, and the video signal and the audio signal of the broadcast content signal are a television as a terminal 3 having a television receiving function. It can be reproduced by a John receiver or the like. The broadcast content signal includes not only a video signal and an audio signal of a broadcast program but also service data for realizing broadcast content and communication content in a broadcast communication cooperation service. The service data includes data for assisting provision of broadcast content and data for controlling or assisting provision of communication content. For example, static program information, time stamp, timing signal, subtitle data, and dynamic data about broadcast programs are provided. Program information and application information for use in executing the application 20.

  In the above service data, static program information is, for example, program information that does not change over time in one broadcast program, such as a broadcast channel of a broadcast program transmitted by a broadcast content signal, a program title, broadcast time, and performer information. is there. The time stamp is, for example, time stamp information or absolute time from the start time of the selected broadcast program. The timing signal is, for example, a CM (commercial message) switching signal or other timing signal in a broadcast program, and the CM switching signal includes CM information such as company information and product information about the CM. The subtitle data is subtitle data composed of broadcast programs such as Japanese, English and other foreign languages. The dynamic program information is, for example, data broadcasting such as an emergency warning such as earthquake early warning, or dynamic meta-content information such as Hybridcast. The application information includes a control signal for instructing activation and stop of the application 20 and access information to the communication content distribution server 4 that is a distribution source of the communication content signal used to execute the application 20. Information related to broadcast contents such as the program information, CM information, and caption data is referred to as broadcast information.

  When a broadcasting station 2 (channel) is selected by a channel selection operation, the television receiver as the terminal 3 having the television receiving function displays a video signal in the broadcast content signal from the broadcasting station 2 on the screen. The audio signal is output as audio. The terminal 3 or the like having a television receiving function can be operated by remote control using a wireless communication method such as infrared rays, high-frequency electromagnetic waves (RF), Bluetooth (registered trademark), WiFi, or the like. Further, the terminal 3 having a television receiving function is not limited to a television receiver, and includes a set top box (STB) such as CATV and other terminals.

  The terminal 3 having a television reception function includes, for example, a control unit 10, a storage unit 11, a reception unit 12, a separation unit 13, an output unit 14, a communication unit 15, and an application execution unit 16. Note that the separation unit 13 and the application execution unit 16 may be configured by a program that is stored in the storage unit 11 and that operates by being controlled by the control unit 10.

  The control unit 10 includes a CPU (Central Processing Unit) and the like, and is configured to control the overall operation of the terminal 3 having a television reception function.

  The storage unit 11 includes a memory such as a ROM (Read Only Memory) and a RAM (Random Access Memory), and a recording medium such as a hard disk. The storage unit 11 is configured to store information, data, programs, and the like controlled by the control unit 10 and the application 20 acquired (downloaded) from the application providing server 6. Details of the application 20 will be described later.

  The receiving unit 12 is a receiving device such as a tuner that receives a broadcast content signal transmitted from the broadcast station 2 by digital terrestrial broadcasting, satellite broadcasting, or the like, and outputs the received broadcast content signal to the separation unit 13.

  The separating unit 13 separates the video signal and the audio signal from the broadcast content signal received by the receiving unit 12 and the service data for realizing the broadcast communication cooperation service. The separation unit 13 outputs the separated video signal and audio signal to the output unit 14, and outputs the separated service data to the control unit 10 and the application execution unit 16.

  The output unit 14 includes a display device (not shown) such as a liquid crystal display or an organic EL display that displays the video signal separated by the separation unit 13 and a speaker that outputs the audio signal separated by the separation unit 13 as sound. And an audio output device (not shown). For example, when the application 20 executed by the application execution unit 16 instructs the still image display or the moving image display of predetermined information, the output unit 14 displays the information superimposed on the video signal. It is configured to display in place of the signal, display side by side on the screen display of the video signal, or display by other methods. Also, for example, when the application 20 executed by the application execution unit 16 instructs the output of the audio output of the predetermined information, the output unit 14 superimposes the information on the audio signal and outputs it or Instead, it is configured to output sound or to output sound by other methods.

  The communication unit 15 is an interface for connecting a terminal 3 having a television receiving function to a network 5 such as the Internet. That is, the communication unit 15 connects the terminal 3 having a television reception function to external devices such as the communication content distribution server 4 and the application providing server 6 via the network 5. For example, when the communication unit 15 communicates with the application providing server 6 via the network 5, the terminal 3 having a television reception function can download the application 20 from the application providing server 6. Further, the communication unit 15 communicates with the communication content distribution server 4 via the network 5, so that the terminal 3 having the television reception function can receive the communication content signal from the communication content distribution server 4.

  When the application information of the service data separated by the separation unit 13 includes a control signal instructing activation or stop, the application execution unit 16 activates or deactivates the application 20 according to the control signal. In addition, even when the user operates the terminal 3 having a television reception function to instruct selection of the application 20 and start or stop, the application execution unit 16 starts or stops the application 20 according to this operation. . For example, when the application execution unit 16 is instructed to start the application 20, the application execution unit 16 reads and starts (executes) the application 20 stored in the storage unit 11.

  Further, for example, when there is a predetermined search instruction from the application 20 being executed, the application execution unit 16 can access an external search engine (search site) via the network 5 and perform search processing. .

  The application 20 includes, for example, a broadcast information acquisition module (broadcast information acquisition function) 21, a content determination module (content determination function) 22, a communication content acquisition module (communication content acquisition function) 23, and a content generation module (content generation function). ) 24 and a content output module (content output function) 25. The modules 21 to 25 of the application 20 are configured by programs, and the processing of these modules 21 to 25 is executed by the control unit 10 or the application execution unit 16 in accordance with an instruction from the application 20.

  The broadcast information acquisition module 21 acquires broadcast information related to the current broadcast content from the service data separated by the separation unit 13 for the current broadcast content signal.

  The content determination module 22 determines the content to be provided in relation to the broadcast information acquired by the broadcast information acquisition module 21, and the communication content distribution server 4 that is the distribution source of the communication content signal necessary for providing the content. To decide.

  The communication content acquisition module 23 accesses the communication content distribution server 4 determined by the content determination module 22 by the communication unit 15 and transmits a communication content signal necessary for providing the content determined by the content determination module 22 to the communication unit. 15 to receive.

  The content generation module 24 generates the content determined by the content determination module 22 based on the broadcast information acquired by the broadcast information acquisition module 21 and the communication content signal acquired by the communication content acquisition module 23.

  The content output module 25 causes the output unit 14 to output the content generated by the content generation module 24 or causes the communication unit 33 to output the content to the outside.

  Further, the application 20 may be configured to monitor the operation status of the terminal 3 having a television reception function and to execute a predetermined process in accordance with the operation of the terminal 3 having the television reception function.

  The application 20 has, for example, a CM-linked application 20 that provides content linked to a CM of a broadcast program, a caption extraction application 20 that provides content related to a keyword indicated by the caption data of the broadcast program, and a television reception function. Viewing status totaling application 20 whose content is the totaling of viewing status of terminal 3 (user) (for example, viewed programs and CMs and viewing time thereof), progress of broadcast targets of a plurality of broadcast programs (related programs) that proceed at the same time There is a multi-program linked application 20 or the like that provides content that can present the situation at the same time.

  The communication content distribution server 4 distributes a communication content signal used for execution of the application 20 via the network 5. For example, the communication content distribution server 4 may be provided under the management of the broadcasting station 2 or may be provided under the management of a service provider that provides services in cooperation with the broadcasting station 2.

  The communication content distribution server 4 includes, for example, a control unit 30, a storage unit 31, a broadcast reception unit 32, a communication unit 33, a data extraction unit 34, a communication content signal generation unit 35, and a data analysis unit 36. Prepare. Note that the data extraction unit 34, the communication content signal generation unit 35, and the data analysis unit 36 may be configured by a program that is stored in the storage unit 31 and operates by being controlled by the control unit 30.

  The control unit 30 includes a CPU and the like, and is configured to control the overall operation of the communication content distribution server 4. The storage unit 31 includes a memory such as a ROM and a RAM, and a recording medium such as a hard disk, and is configured to store information, data, programs, and the like controlled by the control unit 30.

  The broadcast receiving unit 32 is configured to be able to receive a broadcast content signal corresponding to the broadcast communication cooperation service from the broadcast station 2.

  In the present embodiment, an example in which the broadcast receiving unit 32 is provided in the communication content distribution server 4 will be described. However, the broadcast receiving unit 32 is provided independently of the communication content distribution server 4 and is connected to the communication content distribution server 4 and the LAN. It may be connected via a network such as (Local Area Network). For example, when the communication content distribution server 4 is installed outside the transmission range of the broadcast content signal of the broadcast station 2 employed in the broadcast communication cooperative service providing system 1, the broadcast reception unit 32 transmits the broadcast content signal of the broadcast station 2. And is connected to the communication content distribution server 4 via a network.

  Moreover, although this embodiment demonstrates the example provided with the one broadcast receiving part 32, the some broadcast receiving part 32 corresponding to each of the some broadcast station 2 may be provided. Therefore, for example, when the communication content distribution server 4 is installed within the transmission range of the broadcast content signal of the first broadcast station 2 and outside the transmission range of the broadcast content signal of the second broadcast station 2, The communication content distribution server 4 includes the first broadcast receiving unit 32 corresponding to the first broadcast station 2, and the second broadcast receiving unit 32 corresponding to the second broadcast station 2 is provided for the second broadcast station 2. It should be installed within the broadcast content signal transmission range.

  The communication unit 33 is an interface for the communication content distribution server 4 to connect to the network 5 such as the Internet, that is, the communication content distribution server 4 is connected to the external terminal such as the terminal 3 having a television reception function via the network 5. Connect. For example, the communication unit 33 communicates with an external terminal such as the terminal 3 having a television reception function via the network 5 so that the communication content signal generated by the communication content signal generation unit 35 is the terminal 3 having the television reception function. And the feedback data from the terminal 3 or the like having a television receiving function can be received.

  The data extraction unit 34 extracts service data used by the communication content signal generation unit 35 to generate a communication content signal from the broadcast content signal received by the broadcast reception unit 32. In addition, when a plurality of broadcast receiving units 32 are receiving respective broadcast content signals from a plurality of broadcast stations 2, service data is simultaneously extracted from the plurality of broadcast content signals received by the plurality of broadcast receiving units 32. A data extraction unit 34 is provided, or a plurality of data extraction units 34 corresponding to each of the plurality of broadcast reception units 32 are provided.

  The communication content signal generation unit 35 uses the service data extracted by the data extraction unit 34 to generate a communication content signal having content data used by the application 20 operating on the terminal 3 having a television reception function. In addition, when there is a communication content signal acquisition request by designating a predetermined keyword from the terminal 3 having a television receiving function, the communication content signal generation unit 35 generates content data related to the keyword in response to the request. To do.

  The data analysis unit 36 analyzes data received from the terminal 3 having a television reception function by the communication unit 33. For example, the data analysis unit 36 analyzes the viewing status of each terminal 3. Further, the data analysis unit 36 analyzes and aggregates the viewing situation for each terminal 3 having a television receiving function or across a plurality of terminals 3 having a television receiving function, and stores the viewing situation in the storage unit 31. The information is stored and used in the communication content distribution server 4 and can be provided to an external device. The data analysis unit 36 may aggregate the viewing status for each predetermined period such as day, week, month or the like, or store it so as to be readable for every predetermined period such as day, week, month. In addition, the data analysis unit 36 may store the viewing situation together with the account of the application 20 operating on the terminal 3 having the television reception function. This account is, for example, login information such as a user ID for the application 20 or information that can identify other users.

  The application providing server 6 provides the application 20 as described above to the terminal 3 having a television receiving function via the network 5. For example, the application providing server 6 publishes a home page on which the purchase screen of the application 20 is displayed via the network 5, and the application providing server 6 accesses the home page according to the purchase operation of the terminal 3 having a television reception function. 20 can be downloaded to a terminal 3 or the like having a television receiving function. Although the application providing server 6 may directly provide the application 20 as described above, the application providing server 6 maintains the application 20 and manages it in an application providing system different from the application providing server 6. The application 20 may be configured to be provided.

  Next, in the broadcasting / communication cooperation service providing system 1 having such a configuration, an operation example of the application 20 provided in the terminal 3 or the like having a television reception function will be described with reference to FIGS.

  First, an operation example of the CM-linked application 20 in the terminal 3 having the television reception function will be described with reference to FIG.

  In the terminal 3 having the television reception function, the CM-linked application 20 downloaded from the application providing server 6 is stored in the storage unit 11. Further, in the terminal 3 having the television reception function, in response to an application activation instruction of application information included in the service data of the broadcast content signal received from the broadcast station 2, or by the user of the terminal 3 having the television reception function In response to the selection and activation operation of the CM-linked application 20, the application execution unit 16 activates (executes) the CM-linked application 20 (step S101).

  The CM-linked application 20 being executed on the terminal 3 having the television reception function monitors whether or not the service data of the selected broadcast content signal includes a CM switching signal and CM information by the broadcast information acquisition module 21. At the same time, the CM switching signal and the CM information are acquired as broadcast information (step S102).

  When the broadcast information acquisition module 21 acquires the CM switching signal and the CM information, the content determination module 22 of the CM-linked application 20 stores any of videos, websites, coupons, etc. related to the company or product indicated by the CM information. It is decided to provide as (CM linked content) (step S103). At this time, the content determination module 22 may be able to select the type of content according to the operation of the terminal 3 having the television reception function of the user.

  Next, the content generation module 24 of the CM-linked application 20 displays content data necessary for generating the content determined by the content determination module 22 (video files, website addresses, and coupons for companies and products indicated by the CM information are displayed. (E.g., a file to be used and an address of a homepage) are acquired by using a search engine or the like or published from a company or an advertising agency (step S104).

  Alternatively, the content generation module 24 acquires a communication content signal having the above content data from the communication content distribution server 4 via the network 5 (step S105). In this case, the communication content signal generation unit 35 of the communication content distribution server 4 acquires, for example, CM information from the terminal 3 having a television reception function via the network 5, and uses a search engine or the like based on this CM information. The content data is obtained by being used or released from a company or an advertising agency, and transmitted to the terminal 3 having a television receiving function via the network 5.

  Further, the content generation module 24 generates content linked to the CM for the company or product indicated by the CM information based on the acquired content data (step S106).

  Then, the content output module 25 of the CM-linked application 20 causes the content linked to the CM generated by the content generation module 24 to be output together with the CM by the output unit 14 in response to the CM switching signal (Step S107).

  An example of the operation of the caption extraction application 20 in the terminal 3 having the television reception function will be described with reference to FIG.

  In the terminal 3 having the television reception function, the caption extraction application 20 downloaded from the application providing server 6 is stored in the storage unit 11. Further, in the terminal 3 having the television reception function, in response to an application activation instruction of application information included in the service data of the broadcast content signal received from the broadcast station 2, or by the user of the terminal 3 having the television reception function In response to selection and activation operation of the caption extraction application 20, the application execution unit 16 activates (executes) the caption extraction application 20 (step S201).

  The caption extraction application 20 being executed in the terminal 3 having the television reception function determines whether the service data of the broadcast content signal selected by the broadcast information acquisition module 21 includes caption data linked to the broadcast program. In addition to monitoring, the caption data is acquired as broadcast information (step S202).

  When the broadcast information acquisition module 21 acquires subtitle data, the content determination module 22 of the subtitle extraction application 20 searches for keywords for keywords detected from the subtitle data, and videos, websites, game functions, and the like related to the keywords. It is determined that either one is provided as content (caption extracted content) (step S203). At this time, the content determination module 22 may cause the output unit 14 to display a selection screen that allows the content type to be selected in accordance with the operation of the terminal 3 having the user's television reception function.

  Next, the content generation module 24 of the caption extraction application 20 detects a predetermined keyword from the caption data acquired by the broadcast information acquisition module 21 (step S204).

  The content generation module 24 is content determined by the content determination module 22 and is necessary for generating content related to the detected keyword (keyword search result of the detected keyword, video file, A Web site address, a file displaying a coupon, a homepage address, etc.) are acquired using a search engine or the like (step S205). At this time, the content generation module 24 outputs a selection screen that allows a keyword related to content generation among the keywords detected from the caption data to be selected according to the operation of the terminal 3 having the user's television reception function. May be displayed.

  Alternatively, the content generation module 24 acquires a communication content signal having the above content data from the communication content distribution server 4 via the network 5 (step S206). In this case, the communication content signal generation unit 35 of the communication content distribution server 4 acquires, for example, a keyword from the terminal 3 having a television reception function via the network 5 and uses a search engine or the like based on the keyword. The above-described content data is acquired and transmitted to the terminal 3 having a television reception function via the network 5.

  Further, the content generation module 24 generates content that provides a keyword search result and content related to the detected keyword based on the acquired content data (step S207).

  Then, the content output module 25 of the caption extraction application 20 causes the output unit 14 to output the content generated by the content generation module 24 together with the broadcast program (step S208).

  An example of the operation of the viewing status totaling application 20 in the terminal 3 having a television reception function will be described with reference to FIG.

  In the terminal 3 having the television receiving function, the viewing situation totaling application 20 downloaded from the application providing server 6 is stored in the storage unit 11. Further, in the terminal 3 having the television reception function, in response to an application activation instruction of application information included in the service data of the broadcast content signal received from the broadcast station 2, or by the user of the terminal 3 having the television reception function In response to the selection and activation operation of the viewing situation totaling application 20, the application execution unit 16 activates (executes) the viewing situation totaling application 20 (step S301).

  The viewing status totaling application 20 being executed on the terminal 3 having the television receiving function is used by the broadcast information acquisition module 21 to obtain program information, CM information, viewing time, etc. of the broadcast program from the service data of the broadcast content signal selected. Is viewed (step S302).

  When the broadcast information acquisition module 21 acquires the viewing status, the content determination module 22 of the viewing status totaling application 20 determines that the total of the viewing status of the terminal 3 having the television receiving function is the content (viewing status totaling content). (Step S303).

  Next, the content generation module 24 of the viewing status totaling application 20 determines which broadcast program or CM is being viewed from the viewing status program information and CM information acquired by the broadcast information acquisition module 21 (step S304). ).

  Further, the content generation module 24 selects another broadcast station 2 at the time of start-up or at the start of a broadcast program or CM when the broadcast program or CM is switched at the selected broadcast station 2 (broadcast content signal). As a result, the broadcast program or CM switching time is determined as the viewing start time. Further, the content generation module 24 monitors the end of viewing due to the end of the broadcast program or CM being viewed or the selection of another broadcast station 2 or the like. When the viewing end is detected, the content generation module 24 determines the viewing time from the viewing start time to the time when the viewing end is detected (step S305).

  Then, the content generation module 24 totals the program information and the viewing time of the broadcast program being viewed as the viewing status of the terminal 3 having the television receiving function and stores it in the storage unit 11 (step S306). . Thus, the viewing situation totaled by the viewing situation totaling application 20 can be read from the storage unit 11 and used.

  Then, the content output module 25 of the viewing situation totaling application 20, for example, when the user operates the terminal 3 having a television reception function to perform viewing state data transmission processing or when a request is received from the communication content distribution server 4. If there is, the viewing status data tabulated by the content generation module 24 is read from the storage unit 11 and output to an external device such as the communication content distribution server 4 by the communication unit 15 (step S307).

  An example of the operation of the multiple program link application 20 in the terminal 3 having a television reception function will be described with reference to FIG.

  In the terminal 3 having the television receiving function, the multiple program linked application 20 downloaded from the application providing server 6 is stored in the storage unit 11. Further, in the terminal 3 having the television reception function, in response to an application activation instruction of application information included in the service data of the broadcast content signal received from the broadcast station 2, or by the user of the terminal 3 having the television reception function In response to the selection and activation operation of the multiple program link application 20, the application execution unit 16 starts (executes) the multiple program link application 20 (step S401).

  The multiple program link application 20 being executed on the terminal 3 having the television reception function acquires program information as broadcast information from the service data of the broadcast content signal of the selected broadcast station 2 by the broadcast information acquisition module 21. (Step S402).

  When the broadcast information acquisition module 21 acquires the program information, the content determination module 22 of the multiple program linkage application 20 displays the progress status of the broadcast program of the other broadcast station 2 that simultaneously progresses with the broadcast program indicated by the program information. It is determined that the content is provided as (program-linked content) (step S403). Such a plurality of broadcast programs that proceed simultaneously include, for example, various programs such as baseball and soccer, relay programs that broadcast the Olympics, and the like.

  Next, the content generation module 24 of the multiple program linkage application 20 recognizes the broadcast target of the broadcast program from the program information acquired by the broadcast information acquisition module 21, and simultaneously proceeds in association with the broadcast target. Another broadcast program (related program) for the broadcast target is determined. For example, the content generation module 24 acquires service data of broadcast content signals from other broadcast stations 2 by the separation unit 13 and determines related programs based on program information in the service data. Alternatively, the content generation module 24 may search for related programs using a search engine or the like.

  Then, the content generation module 24 obtains the progress status of the broadcast target of the related program as content data by extracting it from the broadcast content signal or using a search engine or the like (step S404). For example, a broadcast program currently being viewed on a terminal 3 having a television reception function and related programs are broadcast in real time on a plurality of broadcast targets that are simultaneously progressing, such as Olympic broadcasts, baseball, soccer, and other sports broadcasts. If there is, the content generation module 24 detects the progress status of each broadcast target player information, game score information, game elapsed time information, and the like.

  Alternatively, the content generation module 24 acquires a communication content signal having the above content data from the communication content distribution server 4 via the network 5 (step S405).

  In this case, for example, the communication content signal generation unit 35 of the communication content distribution server 4 acquires program information from the terminal 3 having a television reception function via the network 5. In the communication content distribution server 4, broadcast content signals from a plurality of broadcasting stations 2 are received by a plurality of broadcast receiving units 32, and each service data is extracted by a plurality of data extracting units 33. The communication content signal generation unit 35 refers to the program information of the plurality of broadcasting stations 2 from the plurality of service data extracted by the plurality of data extraction units 33, and the program information from the terminal 3 having the television reception function indicates A broadcast program (related program) of another broadcast station 2 which is related to the broadcast program and is simultaneously progressing is detected. Then, the communication content signal generation unit 35 acquires the progress status of the related program on the broadcast target based on the broadcast content signal of the related program. Then, the communication content signal generation unit 35 generates a communication content signal using the program information of the related program and the progress status of the broadcast target as content data, and sends the communication content signal to the terminal 3 having a television reception function via the network 5. Send.

  Further, the content generation module 24 generates content that can present the progress status of the broadcast target of the related program simultaneously with the broadcast program being viewed based on the acquired content data (step S406). Note that the content generation module 24 acquires the above-described content data and generates content whenever necessary when the progress status of the broadcast target of the related program is changed.

  Then, the content output module 25 causes the output unit 14 to output the content generated by the content generation module 24 together with the broadcast program (step S407).

  In the present embodiment, as described above, the application 20 serving as the broadcast communication cooperative service providing program provided in the terminal 3 having the television reception function in the broadcast communication cooperative service providing system 1 includes the video signal and audio of a predetermined broadcast program. This is a program provided in the terminal 3 or the like having a television reception function for receiving a broadcast content signal including a signal and service data for realizing a broadcast communication cooperative service from the broadcast station 2 and reproducing a broadcast program. The application 20 acquires broadcast information from service data, determines content to be provided by the terminal 3 or the like having a television reception function based on the broadcast information, and content necessary for providing the content based on the broadcast information The terminal 3 or the like having a television receiving function is caused to function so as to acquire data, generate content based on the content data, and output the content together with the video signal and the audio signal.

  With this configuration, according to the present embodiment, the content content to be provided is determined by analyzing broadcast information obtained from service data, and the content data to be acquired is determined according to the determined content content. To do. Since such content data is used, it is possible to provide content that is linked and synchronized in real time with a broadcast program. Therefore, according to the application 20 as the broadcast communication cooperation service providing program as described above, it is possible to improve the use and spread of the broadcast communication cooperation service.

  Further, according to the present embodiment, the application 20 acquires a CM switching signal and CM information about a CM in a broadcast program from service data, generates content linked to the CM indicated by the CM information, and generates a CM switching signal. The terminal 3 or the like having a television receiving function is caused to function so as to output content in accordance with the switching timing.

  With such a configuration, content linked to the CM can be generated and provided in real time.

  In addition, according to the present embodiment, the application 20 acquires subtitle data of a broadcast program from service data, detects a predetermined keyword from the subtitle data, and generates content related to the searched keyword. The terminal 3 having the John receiving function is caused to function.

  With such a configuration, content related to the program content can be generated and provided in real time based on the caption data of the broadcast program, and content according to each user's desire can be provided.

  Further, according to the present embodiment, the application 20 causes the terminal 3 having the television reception function to function so as to acquire and aggregate the viewing status of the terminal 3 having the television reception function.

  With such a configuration, the user viewing status can be totaled in real time, and the tabulated viewing status can be used immediately. In addition, since such an application 20 is less costly than an audience rating totaling apparatus, a large number of users can be targeted for aggregation. Therefore, it becomes easy to grasp detailed viewing trends of a large number of users.

  In addition, according to the present embodiment, the application 20 acquires program information of a broadcast program from service data, and based on the program information, other broadcast targets that are related to the broadcast target of the broadcast program and that are simultaneously progressing. Functions such as a terminal 3 having a television receiving function so as to detect related programs provided by other broadcasting stations 2, acquire the progress statuses of the broadcast targets of the related programs, and generate content that indicates the progress status Let

  With such a configuration, when a plurality of broadcasting stations 2 have a plurality of broadcasting targets that are simultaneously progressing as a broadcast program such as an Olympic broadcast, baseball, soccer, or other sports broadcast, one broadcast program is being viewed. However, since the progress of the broadcast target in other broadcast programs can be grasped, the user can always view a desired scene, and the willingness to view is improved.

  In addition, according to the present embodiment, the application 20 determines the communication content distribution server 4 that is the distribution source of the communication content signal based on the broadcast information, and transmits the communication content signal to the content through communication with the communication content distribution server 4. The terminal 3 or the like having a television receiving function is caused to function so as to be acquired as data.

  With such a configuration, more types of content data can be used for content generation, so that content can be generated in accordance with user needs.

  In the present embodiment, the configuration in which the application 20 includes the broadcast information acquisition module 21, the content determination module 22, the communication content acquisition module 23, the content generation module 24, and the content output module 25 has been described. Is not limited to this configuration. The application 20 is, for example, a program having the same function as those of the modules 21 to 25 and may be any program that can generate content similar to the content generated by these modules 21 to 25.

  Further, in the present embodiment, the configuration has been described in which the viewing status totaling application 20 acquires and counts the viewing status when the viewing end of the broadcast program is detected, but the viewing status totaling application 20 is not limited to this configuration. For example, the viewing status totaling application 20 may acquire and count the viewing status at every elapse of a predetermined time from the start of viewing or every elapse of a predetermined time from the start of the broadcast program. May be transmitted to the communication content distribution server 4.

DESCRIPTION OF SYMBOLS 1 Broadcast communication cooperation service provision system 2 Broadcast station 3 Terminal with a television reception function 4 Communication content distribution server 5 Network 6 Application provision server 10 Control part 11 Storage part 12 Receiving part 13 Separation part 14 Output part 15 Communication part 16 Application execution Part 20 Application 21 Broadcast information acquisition module (broadcast information acquisition function)
22 Content determination module (content determination function)
23 Communication content acquisition module (Communication content acquisition function)
24 Content generation module (content generation function)
25 Content output module (content output function)

The present invention relates to a broadcasting / communication cooperation service providing system including a broadcasting station, a server , a terminal having a television receiving function, and the like.

Claims (6)

A program provided in a terminal having a television receiving function for receiving a broadcast content signal including a video signal and an audio signal of a predetermined broadcast program and service data for realizing a broadcast communication cooperation service from a broadcast station and reproducing the broadcast program Because
Obtaining broadcast information from the service data;
Based on the broadcast information, determine the content to be provided by the terminal,
Based on the broadcast information, the content data necessary for providing the content is acquired, and the content is generated based on the content data,
A broadcast communication cooperation service providing program that causes the terminal to function so as to output the content together with the video signal and the audio signal. Obtaining a CM switching signal and CM information about the CM in the broadcast program from the service data;
Generating the content linked to the CM indicated by the CM information;
The broadcast communication cooperation service providing program according to claim 1, wherein the terminal is caused to function so as to output the content in accordance with a switching timing of the CM switching signal. Obtaining subtitle data of the broadcast program from the service data;
The broadcast communication cooperation service providing program according to claim 1, wherein the terminal is caused to function so as to detect a predetermined keyword from the subtitle data and generate the content related to the searched keyword.   The broadcast communication cooperation service providing program according to claim 1, wherein the terminal is caused to function so as to acquire and aggregate the viewing status of the terminal. Obtaining program information of the broadcast program from the service data;
Based on the program information, a related program provided by another broadcast station is detected for another broadcast target that is related to the broadcast target of the broadcast program and is simultaneously progressing,
Obtaining the progress status of the other broadcast target in the related program;
The broadcast communication cooperation service providing program according to claim 1, wherein the terminal is caused to function so as to generate the content presenting the progress status. Based on the broadcast information, determine the communication content distribution server of the communication content signal distribution source,
The broadcast communication according to any one of claims 1 to 5, wherein the terminal is caused to function so as to acquire the communication content signal as the content data through communication with the communication content distribution server. Linked service provision program.

Images