JP2015130204A5

JP2015130204A5 -

Info

Publication number: JP2015130204A5
Application number: JP2015053975A
Authority: JP
Filing date: 2015-03-17
Publication date: 2016-09-01
Anticipated expiration: 2033-02-05

Description

本願に係る広告配信管理装置は、無線ＬＡＮアクセスポイントの通信エリア内に存在し、かつ、所定条件を満たす無線端末の情報を検出する検出手段と、前記検出手段によって検出された前記無線端末の情報と前記無線ＬＡＮアクセスポイントの通信エリアに対応した場所に設定された属性情報とを関連付けて記憶する記憶手段と、前記属性情報を指定する広告配信の注文要求を、前記属性情報に関連付けて前記記憶手段に記憶された前記無線端末の情報に基づいて受け付ける受付手段とを備えることを特徴とする。 The advertisement distribution management device according to the present application includes a detecting unit that detects information on a wireless terminal that is within a communication area of a wireless LAN access point and satisfies a predetermined condition, and information on the wireless terminal detected by the detecting unit Storage means for associating and storing attribute information set at a location corresponding to the communication area of the wireless LAN access point , and an advertisement distribution order request designating the attribute information in association with the attribute information. Receiving means for receiving based on the information of the wireless terminal stored in the means.

Claims

Detecting means for detecting a wireless terminal that exists in a communication area of a wireless LAN access point and satisfies a predetermined condition;
Storage means for associating and storing information on the wireless terminal detected by the detection means and attribute information set in a location corresponding to a communication area of the wireless LAN access point;
An advertisement distribution management apparatus comprising: an accepting unit that accepts an advertisement distribution order request specifying the attribute information based on the information of the wireless terminal stored in the storage unit in association with the attribute information. .

The attribute information includes
First attribute information set for each location corresponding to the communication area of the wireless LAN access point , and second attribute set for each group of locations corresponding to the communication area of the two or more wireless LAN access points Information and
The storage means
The advertisement distribution management device according to claim 1, wherein the first attribute information and the second attribute information are stored in association with information of the wireless terminal.

A setting unit for setting a distribution target user predicted as a future advertisement distribution destination based on the information of the wireless terminal stored in the storage unit;
Allocating means for allocating the delivery target user to the order request,
The accepting means is
The new order request is accepted based on the distribution target user that is not allocated to the order request by the allocation unit among the distribution target users set by the setting unit. Or the advertisement delivery management apparatus of 2.

In the attribute information, delivery unit price information is set,
The assigning means includes
4. The distribution target user associated with a plurality of attribute information is preferentially assigned to an order request that specifies attribute information having a relatively high distribution unit price among the plurality of attribute information. The advertisement delivery management device described in 1.

The assigning means includes
The distribution target user associated with a plurality of the attribute information is prioritized over an order request that specifies attribute information with a relatively small number of distribution target users not assigned to the order request among the plurality of attribute information. The advertisement distribution management device according to claim 3 or 4, wherein the advertisement distribution management device is assigned.

The storage means
Storing the attribute information in association with the advertising effect for the advertisement delivery specifying the attribute information;
The assigning means includes
4. The distribution target user associated with a plurality of the attribute information is preferentially assigned to an order request that specifies attribute information having a relatively high advertising effect among the plurality of attribute information. The advertisement distribution management device according to any one of?

The accepting means is
The order request is received as a single attribute information including a combination of two or more attribute information whose frequency specified in the order request for the advertisement distribution is a threshold value or more. Ad delivery management device.

The detection means includes
The advertisement distribution management device according to any one of claims 1 to 7, wherein when the radio field intensity and / or staying time of the wireless terminal is equal to or greater than a predetermined threshold, it is determined that the predetermined condition is satisfied. .

The detection means includes
The advertisement distribution according to any one of claims 1 to 8, wherein the predetermined condition is determined when a time zone and the number of detection times for detecting the wireless terminal satisfy a predetermined condition. Management device.

An advertisement delivery management method executed by a computer,
A detection step of detecting information of a wireless terminal that exists in a communication area of a wireless LAN access point and satisfies a predetermined condition;
A storage step of associating and storing in the storage means the information of the wireless terminal detected by the detection step and the attribute information set in a location corresponding to the communication area of the wireless LAN access point;
Receiving an advertisement distribution order request designating the attribute information based on the information of the wireless terminal stored in the storage means in association with the attribute information. .