JP2015130204A - Advertisement distribution management apparatus and advertisement distribution management method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution management apparatus which receives a request to order advertisement distribution with attribute information based on actual behavior of a user, and an advertisement distribution management method.SOLUTION: An advertisement distribution management apparatus includes: detection means which detects information on a wireless terminal located in a communication area of a wireless LAN access point and satisfying a predetermined condition; storage means which stores the wireless terminal information detected by the detection means and attribute information set for the wireless LAN access point in association with each other; and receiving means which receives a request to order advertisement distribution for specifying the attribute information on the basis of the wireless terminal information stored in the storage means in association with the attribute information.

Description

  The present invention relates to an advertisement distribution management device and an advertisement distribution management method.

  In recent years, with the rapid spread of networks such as the Internet, advertisement distribution via networks has been actively performed. As one form of such advertisement distribution, a display advertisement that displays an advertisement using an image, video, or the like in a certain space within a page (hereinafter referred to as an advertisement distribution target page) that is an advertisement distribution target is known. .

  In display advertisements, effective advertisement distribution is performed by distributing advertisements to users having user attributes (gender, age, etc.) designated by the advertiser (see, for example, Patent Document 1).

  In response to an advertisement distribution order request from an advertiser, if there is an order inventory that satisfies the distribution conditions of the user attributes and the number of distributions specified in the order request, the order request is allocated and the order request is accepted. (For example, refer to Patent Document 2).

JP 2002-203119 A JP 2002-288322 A

  However, in the invention described in Patent Document 2, when a stock order is set with demographic attributes such as gender, age, and occupation as user attributes, it is not possible to accept the advertisement distribution corresponding to the advertiser's request was there.

  The present application has been made in view of the above, and provides an advertisement distribution management apparatus and an advertisement distribution management method capable of receiving an advertisement distribution order request with attribute information corresponding to a user's behavior in real space. With the goal.

  The advertisement distribution management device according to the present application includes a detecting unit that detects information on a wireless terminal that is within a communication area of a wireless LAN access point and satisfies a predetermined condition, and information on the wireless terminal detected by the detecting unit And storage means for storing the attribute information set in the wireless LAN access point in association with each other, and an order request for advertisement distribution specifying the attribute information stored in the storage means in association with the attribute information Receiving means for receiving based on terminal information.

  According to one aspect of the embodiment, it is possible to provide an advertisement distribution management device and an advertisement distribution management method that can accept an advertisement distribution order request with attribute information based on a user's execution behavior.

FIG. 1 is a diagram illustrating a configuration example of an advertisement distribution management system according to the embodiment. FIG. 2 is an explanatory diagram of the advertisement distribution management method according to the embodiment. FIG. 3 is a diagram illustrating an example of the configuration of a wireless LAN access point. FIG. 4A is a diagram (part 1) illustrating a sequence for establishing a session between a wireless LAN access point and a wireless terminal. FIG. 4B is a diagram (part 2) illustrating the sequence of session establishment between the wireless LAN access point and the wireless terminal. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution management device according to the embodiment. FIG. 6 is a diagram illustrating an example of the advertisement information table stored in the advertisement information DB. FIG. 7 is a diagram illustrating an example of a user information table stored in the user information DB. FIG. 8 is a diagram illustrating an example of an access log table stored in the past log DB. FIG. 9 is a diagram illustrating an example of a terminal information table stored in the spatial information DB. FIG. 10 is a diagram illustrating an example of a spatial information table stored in the spatial information DB. FIG. 11 is a diagram illustrating another example of the AP attribute and the attribute setting condition in the spatial information table. FIG. 12 is a diagram illustrating an example of a future log table stored in the future log DB. FIG. 13 is a diagram illustrating an example of an attribute information table stored in the spatial information DB. FIG. 14 is a flowchart of information processing in the wireless LAN access point. FIG. 15 is a flowchart of information processing in the advertisement distribution management apparatus. FIG. 16 is a flowchart of the order request reception process shown in FIG.

  Hereinafter, a mode for carrying out an advertisement distribution management device and an advertisement distribution management method according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the advertisement distribution management device and the advertisement distribution management method according to the present application are not limited by this embodiment.

[1. Configuration of advertisement distribution management system]
First, the configuration of the advertisement distribution management system according to the embodiment will be described. FIG. 1 is a diagram illustrating a configuration example of an advertisement distribution management system according to an embodiment, and the advertisement distribution management system 1 can accept an advertisement distribution order request with attribute information based on a user's execution behavior.

As shown in FIG. 1, the advertisement distribution management system 1 according to the embodiment, a wireless LAN (Local Area Network) access point 2 ₁ to 2 _m (hereinafter, may be collectively referred to as a wireless LAN access point 2), the information A providing device 3 and an advertisement distribution management device 4 are provided. The wireless LAN access point 2, the information providing device 3, and the advertisement distribution management device 4 are connected via a communication network 7 so that they can communicate with each other. The communication network 7 is, for example, a WAN (Wide Area Network) such as the Internet.

The advertisement distribution management system 1 sets user attributes, which are attributes of users of the wireless terminals 5 _{1 to} 5 _n (hereinafter sometimes collectively referred to as wireless terminals 5), based on information detected by the wireless LAN access point 2. Then, an order request for advertisement distribution from the advertiser terminal 6 for the set user attribute is received via the communication network 7. The advertiser terminal 6 is a terminal device of an advertiser who desires advertisement distribution.

  The wireless terminal 5 is, for example, a mobile phone equipped with a wireless LAN communication function, and within the communication area of the wireless LAN access point 2, the information providing device 3 and the advertisement distribution management device 4 can be accessed via the wireless LAN access point 2. Is possible. The wireless terminal 5 can access the information providing apparatus 3 and the advertisement distribution management apparatus 4 connected to the communication network 7 via a wireless WAN base station (not shown) such as a mobile phone base station. .

  The wireless LAN access point 2 includes a wireless LAN communication unit, and can wirelessly communicate with the wireless terminal 5 by the wireless LAN communication unit. The wireless LAN access point 2 is used for commercial spaces such as retail stores, restaurants, hair salons / barbers, hospitals, hotels, movie theaters, complex leisure facilities, stations, shopping streets, concerts, sports, etc. The event venue is the communication area.

In the example shown in FIG. 1, a wireless LAN access point 2 ₁ is installed in A store is a convenience store, a wireless LAN access point 2 ₂ to 2 _m is disposed on the B station. Further, the other wireless LAN access point 2 is installed in another place, but is omitted in the example shown in FIG.

  When there is an access from the wireless terminal 5, the information providing apparatus 3 transmits an advertisement distribution target page such as a web page to the wireless terminal 5, for example. The advertisement distribution target page includes a URL (Uniform Resource Locator) of advertisement information, and the wireless terminal 5 requests advertisement information from the advertisement distribution management device 4 based on the URL. When the advertisement distribution management device 4 receives a request for advertisement information from the wireless terminal 5, the advertisement distribution management device 4 transmits to the wireless terminal 5 advertisement information corresponding to a user attribute possessed by the user of the wireless terminal 5 (hereinafter sometimes referred to as a terminal user). Send.

  The advertisement distribution management device 4 sets the user attribute of the user of the wireless terminal 5 based on the information detected by the wireless LAN access point 2, and accepts an advertisement distribution order request from the advertiser terminal 6 for the set user attribute. Then, the advertisement distribution management device 4 performs processing from acceptance of the order of advertisement distribution to distribution by performing processing for assigning the received order stock to the received order request and processing for distributing the advertisement information specified in the order request. Execute.

[2. (Ad delivery management method)
Next, an example of the advertisement distribution management method by the advertisement distribution management system 1 will be described. FIG. 2 is an explanatory diagram of the advertisement distribution management method according to the embodiment.

  As shown in FIG. 2, the wireless terminal 5 existing in the communication area of the wireless LAN access point 2 (hereinafter referred to as AP communication area) transmits a wireless signal to the wireless LAN access point 2 (step S1). The wireless LAN access point 2 detects the terminal ID and the radio wave intensity information of the wireless terminal 5 as terminal information based on the wireless signal transmitted from the wireless terminal 5 (step S2).

  The terminal ID is, for example, the MAC address (Media Access Control address) of the wireless LAN communication unit of the wireless terminal 5, and the radio wave intensity information is, for example, wireless transmitted from the wireless terminal 5 and received by the wireless LAN access point 2. This is information about the signal strength of the signal. The wireless LAN access point 2 transmits terminal information including the terminal ID of the wireless terminal 5 and the radio wave intensity information to the advertisement distribution management apparatus 4 as detection information (step S3).

  The advertisement distribution management device 4 sets the user attribute of the user of the wireless terminal 5 based on the detection information transmitted from the wireless LAN access point 2 (step S4). In such processing, the advertisement distribution management device 4 detects information on the wireless terminal 5 that exists in the AP communication area and satisfies a predetermined condition based on the detection information transmitted from the wireless LAN access point 2.

  Then, the advertisement distribution management device 4 sets the AP attribute as the user attribute of the user of the wireless terminal 5 that exists in the AP communication area and satisfies the predetermined condition. The AP attribute is attribute information set in units of wireless LAN access points 2 or in groups of two or more wireless LAN access points 2. The advertisement distribution management device 4 associates the information of the wireless terminal 5 (terminal ID or user ID of the user) with the AP attribute and stores it in the internal DB.

For example, the wireless terminal 5 ₁ is present in the communication area of the wireless LAN access point 2 _1, when a predetermined condition is satisfied, the wireless terminal 5 ₁ users, as AP attribute, for example, a wireless LAN access point 2 ₁ Site “Convenience store” is established.

Further, the wireless terminal ₃ is present in the communication area of the wireless LAN access point 2 _2, when a predetermined condition is satisfied, the wireless terminal ₃ of the user, as AP attribute, for example, installation of a wireless LAN access point 2 ₂ The location “B station” is set.

  The advertisement distribution management device 4 predicts information including the user attribute of the distribution target user who will be the advertisement distribution destination in a predetermined future period, and sets the prediction result in the internal storage unit as a future log (step S5). In such processing, the advertisement distribution management device 4 predicts what user attributes (including the AP attribute) the user accessing the information providing device 3 will have in the next five days, and how much access to the future log. Is set in the internal storage unit.

  For example, the average frequency of accessing the information providing apparatus 3 by users of the wireless terminal 5 is 1 day / time, and the number of users of the wireless terminal 5 set as the AP attribute “convenience store” is “1000” per day. Suppose that In this case, for example, the advertisement distribution management device 4 predicts that the distribution target user having the AP attribute “convenience store” is “5000” in the next five days.

  Thereafter, when an order request O1 having an AP attribute as a designated user attribute is transmitted from the advertiser terminal 6 (step S6), the advertisement distribution management device 4 determines whether or not to accept the order request O1 (step S7). ). The order request O1 includes advertisement information, user attributes, number of distributions, and distribution period information.

  For example, if the order request O1 is an order request in which the designated AP attribute is “convenience store”, the distribution period is set to 5 days in the future, and the number of distributions is “5000”, the AP attribute “ When the number of distribution target users having the “convenience store” is “5000” or more, the advertisement distribution management device 4 receives the order request O1.

  Thereafter, when a page request is transmitted from the wireless terminal 5 to the information providing apparatus 3 during the distribution period specified by the order request O1 (step S8), for example, an advertisement distribution target page such as a web page is transmitted to the wireless terminal 5. Transmit (step S9). The advertisement distribution target page includes the URL of the advertisement information, and the wireless terminal 5 requests the advertisement information from the advertisement distribution management device 4 based on the URL (step S10).

  When the advertisement distribution management device 4 receives a request for advertisement information from the wireless terminal 5, the advertisement distribution management device 4 transmits advertisement information corresponding to the user attribute of the user of the wireless terminal 5 to the wireless terminal 5 (steps S11 and S12). For example, when the wireless terminal 5 that transmitted the advertisement information request has the user attribute of the AP attribute “convenience store”, the advertisement distribution management device 4 requests the advertisement information of the order request O1 that specifies the AP attribute “convenience store”. Transmit to the original wireless terminal 5. The wireless terminal 5 displays the advertisement information transmitted from the advertisement distribution management device 4 on the display unit (step S13). The advertisement information includes, for example, two-dimensional contents such as banner advertisements, text advertisements, and video advertisements, and three-dimensional contents.

  As described above, in the advertisement distribution management process according to the embodiment, an advertisement distribution order request can be received using the information corresponding to the installation location of the wireless LAN access point 2 as a user attribute, and the user's execution action is sent to the advertiser. The attribute corresponding to can be provided as a target. Thereby, the new attribute different from the attribute according to the user's action on the communication network 7 can be provided as a target, and the attractiveness of the advertisement distribution service for the advertiser can be improved.

  Hereinafter, the wireless LAN access point 2 and the advertisement distribution management device 4 constituting the advertisement distribution management system 1 will be described in more detail.

[3. Configuration of wireless LAN access point 2]
First, the configuration of the wireless LAN access point 2 will be specifically described. FIG. 3 is a diagram illustrating an example of the configuration of the wireless LAN access point 2. As illustrated in FIG. 3, the wireless LAN access point 2 includes a wireless LAN communication unit 21, a WAN communication unit 22, a control unit 23, and a storage unit 24.

  For example, the wireless LAN communication unit 21 is installed such that a target space (for example, a space such as a restaurant or an event venue) is the communication area. The wireless LAN communication unit 21 is a communication interface that performs wireless LAN communication, and transmits and receives information to and from the wireless terminal 5 equipped with a wireless LAN communication function. Note that the wireless LAN includes, for example, a wireless LAN defined by IEEE 802.11, but is not limited to such a wireless LAN.

  The WAN communication unit 22 is connected to the communication network 7 and transmits / receives information to / from the information providing device 3 and the advertisement distribution management device 4 via the communication network 7. The WAN communication unit 22 performs connection with the communication network 7 by wire or wireless.

  The control unit 23 includes a relay unit 25 that performs information relay processing and a detection unit 26 that performs detection processing of the wireless terminal 5, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 23 is not limited to this configuration, and may be another configuration as long as information processing described later is performed.

  For example, the relay unit 25 transmits information acquired from the wireless terminal 5 via the wireless LAN communication unit 21 from the WAN communication unit 22 to the information providing device 3 or the advertisement distribution management device 4, and also the information providing device 3 or advertisement Information acquired from the distribution management device 4 via the WAN communication unit 22 is transmitted from the wireless LAN communication unit 21 to the wireless terminal 5.

  Information transmission from the wireless LAN access point 2 to the information providing device 3 or the advertisement distribution management device 4 is performed using, for example, the address of the communication network 7 assigned to the wireless LAN access point 2 as a transmission source address, This is performed by packet communication using the address of the communication network 7 assigned to the advertisement distribution management device 4 as the transmission destination address. The address of the communication network 7 is, for example, an address assigned to the WAN communication unit 22.

  The detection unit 26 detects the presence of the wireless terminal 5 by acquiring the wireless packet transmitted from the wireless terminal 5 via the wireless LAN communication unit 21. 4A and 4B are diagrams showing a sequence for establishing a session between the wireless LAN access point 2 and the wireless terminal 5.

  In the example shown in FIG. 4A, wireless packets called probe requests are periodically transmitted from the wireless terminal 5 by broadcast or the like, and the detection unit 26 acquires such wireless packets via the wireless LAN communication unit 21. The presence of the wireless terminal 5 is detected.

  The probe request includes a BSSID (Basic Service Set Identifier), and the detection unit 26 transmits a probe response to the wireless terminal 5 when the probe request matches the BSSID of the wireless LAN communication unit 21. The wireless terminal 5 that has received the probe response shifts to a communicating state when automatic communication is set.

  The transition to the in-communication state is performed by establishing a session by an association request and an association response, as shown in FIG. 4A, and thereafter, a data frame or control between the wireless terminal 5 and the wireless LAN communication unit 21 A frame is transmitted and received to enter a communication state.

  In addition, when there is a disconnection request from the wireless terminal 5 or when it becomes impossible to transmit / receive a wireless packet between the wireless terminal 5 and the wireless LAN communication unit 21, the communication state is canceled. When the detection unit 26 shifts to the communication state, the detection unit 26 repeatedly receives wireless packets until the communication state is canceled and detects the presence of the wireless terminal 5.

  Further, the detection unit 26 broadcasts a wireless packet called a beacon via the wireless LAN communication unit 21 to the wireless terminal 5 to which no wireless packet is periodically transmitted, for example, as illustrated in FIG. The presence of the wireless terminal 5 is detected by receiving the association request for.

  The detection unit 26 that has received the association request establishes a session by transmitting an association response to the wireless terminal 5, and places the wireless terminal 5 and the wireless LAN communication unit 21 in a communicating state. In addition, when there is a disconnection request from the wireless terminal 5 or when it becomes impossible to transmit / receive a wireless packet between the wireless terminal 5 and the wireless LAN communication unit 21, the communication state is canceled. In the case of the example illustrated in FIG. 4A, when the detection unit 26 shifts to the communication state, it subsequently receives wireless packets repeatedly until the communication state is canceled and detects the presence of the wireless terminal 5. State.

  For example, when the detection unit 26 determines that the wireless terminal 5 has been detected, the detection unit 26 transmits the detection information to the information providing device 3 via the WAN communication unit 22. Specifically, the detection unit 26 extracts the terminal ID included in the wireless packet transmitted from the wireless terminal 5, and further detects the radio wave intensity.

  The terminal ID is, for example, the MAC address of the wireless LAN communication unit of the wireless terminal 5, and is added to the wireless packet and transmitted from the wireless terminal 5. The radio wave intensity is the radio wave intensity of a radio signal received by the wireless LAN access point 2. The radio wave intensity may be a radio wave reception intensity (RSSI: Received Signal Strength Indication) acquired by the wireless terminal 5. In this case, a wireless signal including radio wave intensity information is transmitted from the wireless terminal 5 to the wireless LAN access point 2.

  The detection unit 26 transmits information including the AP-ID to the information providing apparatus 3 as detection information in addition to the terminal ID and radio wave intensity information of the wireless terminal 5. As the AP-ID, for example, the network address of the communication network 7 assigned to the WAN communication unit 22 can be used.

  The detection unit 26 can also count the staying time of the wireless terminal 5 in the AP communication area. In this case, the staying time of the wireless terminal 5 can be included in the detection information and transmitted to the information providing apparatus 3. .

[4. Configuration of advertisement distribution management device 4]
FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution management device 4 according to the embodiment. As illustrated in FIG. 5, the advertisement distribution management device 4 includes a communication unit 30, a storage unit 31, and a control unit 32. Furthermore, the storage unit 31 includes an advertisement information DB 41, a past log DB 42, a user information DB 43, a spatial information DB 44, and a future log DB 45. The control unit 32 includes an advertisement distribution unit 51, a detection unit 52, , A future log prediction unit 53, a reception unit 54, and an allocation unit 55.

  The communication unit 30 is an interface such as a NIC (Network Interface Card). The control unit 32 transmits / receives various information to / from the wireless LAN access point 2 and the advertiser terminal 6 via the communication unit 30 and the communication network 7.

  The advertisement information DB 41, the past log DB 42, the user information DB 43, the spatial information DB 44, and the future log DB 45 are storage devices such as a hard disk, a RAM (Random Access Memory), a semiconductor memory element such as a flash memory, and an optical disk. The advertisement information DB 41, the past log DB 42, the user information DB 43, the spatial information DB 44, and the future log DB 45 may be a single DB.

  For example, the control unit 32 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). In addition, the control unit 32 executes an advertisement distribution unit 51 and a detection unit 52 by executing a program stored in an internal storage device by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) using the RAM as a work area. Functions as the future log prediction unit 53, the reception unit 54, and the allocation unit 55. The configuration of the control unit 32 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later.

(Advertising Distribution Unit 51)
When there is a request for distribution of advertisement information from the wireless terminal 5, the advertisement distribution unit 51 acquires advertisement information corresponding to the user attribute of the user of the wireless terminal 5 from the advertisement information table of the advertisement information DB 41. Information is transmitted from the communication unit 30 to the wireless terminal 5 that is the distribution request source.

  FIG. 6 is a diagram illustrating an example of the advertisement information table stored in the advertisement information DB 41. As shown in FIG. 6, the advertisement information table is information in which “user attribute”, “distribution period”, “number of distributions”, and “advertisement information” are associated with each “advertisement ID”.

  “Advertisement ID” is identification information assigned by the receiving unit 54 for each order request. “User attribute” is the user attribute specified in the order request, “Distribution period” is the distribution period of the advertisement information specified in the order request, and “Number of distributions” is the advertisement specified in the order request. The number of information distributions. The “advertisement information” is advertisement information specified in the order request.

  For example, in the order request for the advertisement ID “O1”, the distribution target user attribute is “convenience store”, the advertisement information distribution period is “January 1 to January 31, 2013”, and the advertisement information The number of distributions is “100 times” and the advertisement information is “banner advertisement Ya”. Note that the distribution process of the advertisement information in response to the order request ends when the number of distributions of the advertisement information exceeds “100 times” even within the advertisement information distribution period.

  When the user of the wireless terminal 5 that has requested distribution of advertisement information has the user attribute “convenience store”, the advertisement distribution unit 51, for example, from the advertisement information table of the advertisement information DB 41, the advertisement information “banner” of the advertisement ID “O1”. The advertisement “Ya” is acquired and transmitted to the wireless terminal 5 that is the distribution request source.

  The user attribute of the user of the wireless terminal 5 is determined based on the user information table of the user information DB 43. FIG. 7 is a diagram illustrating an example of a user information table stored in the user information DB 43. As illustrated in FIG. 7, the user information table is information in which “terminal ID” and “user attribute” are associated with each “user ID”. The “user attribute” includes “demographic attribute”, “psychographic attribute”, and “AP attribute”.

  “User ID” is identification information for identifying a user who uses the wireless terminal 5. Such “user ID” corresponds to, for example, user identification information set in an HTTP cookie (HyperText Transfer Protocol Cookie) transmitted / received between the advertisement distribution management device 4 and the wireless terminal 5.

  The “terminal ID” is, for example, the MAC address of the wireless LAN communication unit of the wireless terminal 5 and is set in the user information table in association with the user ID of the user of the wireless terminal 5.

  “Demographic attribute” indicates demographic user attribute information. Such “demographic attributes” are classified into attribute categories such as “gender” and “age” of the user, for example. “Gender” shown in FIG. 7 stores “1” when the user is female, and stores “2” when the user is male. The “age” stores the age of the user. The “demographic attribute” is not limited to the example of the attribute classification shown in FIG. 7, and may include various attribute classifications such as a user's occupation, family structure, annual income, address, hometown, and educational background.

  The “psychographic attribute” is information indicating the user's values, lifestyle, personality, preference, and the like. Such “psychographic attributes” are classified into attribute categories such as “car” and “cosmetics”, for example. In the example illustrated in FIG. 7, “1” is stored for each attribute category when the user's preference is relatively high, and “0” is stored otherwise. “Psychographic attributes” are not limited to the example of attribute classification shown in FIG. 7, but include various attribute classifications such as economy, politics, baseball, soccer, other sports, sweets, personal computers, white goods, furniture, and the like. May be.

As described above, the “AP attribute” is attribute information set in units of wireless LAN access points 2 or in groups of two or more wireless LAN access points 2. For example, present in the communication area of the wireless LAN access point 2 _1, "1" is set in the section of "convenience store" for the user of a predetermined condition is satisfied radio terminals 5. Further, “1” is set in the “B station” category for the user of the wireless terminal 5 that exists in the communication area of the wireless LAN access points 2 ₂ to 2 _m and satisfies the predetermined condition.

  Note that the AP attribute of the wireless LAN access point 2 unit is an example of the first attribute information, and the AP attribute of the group unit of two or more wireless LAN access points 2 is an example of the second attribute information. For example, the AP attribute “convenience store” is first attribute information, and the AP attribute “B station” is second attribute information.

  For example, when a distribution request for advertisement information is made from the wireless terminal 5 possessed by the user with the user ID “U1” shown in FIG. 7, the advertisement distribution unit 51 sets the user attribute of the user of the wireless terminal 5 to “male”, It is determined that it is “21 years old”, “car”, “convenience store” or the like. For example, when a distribution request for advertisement information is made from the wireless terminal 5 owned by the user with the user ID “U2” shown in FIG. 7, the advertisement distribution unit 51 indicates that the user attribute of the user of the wireless terminal 5 is “female”. ”,“ 36 years old ”,“ cosmetics ”,“ B station ”, and the like.

  Further, the advertisement distribution unit 51 sets the user ID of the user of the wireless terminal 5 that has requested distribution of advertisement information in the access log table of the past log DB 42. FIG. 8 is a diagram illustrating an example of an access log table stored in the past log DB 42.

  As shown in FIG. 8, in the access log table, information (hereinafter referred to as a past log) that associates a user ID with the date and time when the user of the wireless terminal 5 makes a distribution request for advertisement information to the advertisement distribution management device 4. This table is set in some cases. The advertisement distribution unit 51 updates the access log table every time there is a request for distribution of advertisement information from the wireless terminal 5.

(Detector 52)
The detection unit 52 detects a wireless terminal 5 that exists in the communication area of the wireless LAN access point 2 and satisfies a predetermined condition. Based on the detection information transmitted from the wireless LAN access point 2, the detection unit 52 associates the AP attribute with the user of the wireless terminal 5 that satisfies a predetermined condition (hereinafter referred to as attribute setting condition).

  When the detection unit 52 receives detection information from the wireless LAN access point 2, the detection unit 52 sets the received detection information in the terminal information table of the spatial information DB 44. FIG. 9 is a diagram illustrating an example of a terminal information table stored in the spatial information DB 44.

  As illustrated in FIG. 9, in the terminal information table, one or more “AP-IDs” are associated with each “space ID”, and “terminal ID” and “check-in time” for each “AP-ID”. , “Checkout time”, “radio wave intensity”, and other information associated with each other.

  The “space ID” is identification information of the installation location of the wireless LAN access point 2 and is set in units of two wireless LAN access points or in groups of two or more wireless LAN access points 2.

“AP-ID” is identification information of the wireless LAN access point 2 installed in the space of the corresponding “space ID”, for example, the communication network 7 assigned to the WAN communication unit 22 of the wireless LAN access point 2. It is a network address. In the example shown in FIG. 9, the space space ID "R1" indicates that the wireless LAN access point 2 ₁ AP-ID "E1" is installed in the space of the space ID "R2", AP-ID It shows that wireless LAN access points 2 ₂ to 2 _{m of} “E2” to “Em” are installed.

“Terminal ID” is the terminal ID of the wireless terminal 5 existing in the corresponding AP communication area. For example, in the example shown in FIG. 9, the wireless LAN access point 2 ₁ in the communication area of the AP-ID "R1", the terminal ID "T1" indicates that the wireless terminal 5, such as "T2" are present ing.

  “Radio wave intensity” is information on the radio wave intensity of the wireless terminal 5 existing in the AP communication area. In the example shown in FIG. 9, for the sake of convenience, the latest information on the radio wave intensity is shown corresponding to each terminal ID, but from the time when the wireless terminal 5 enters the AP communication area (hereinafter referred to as check-in). The information on the radio field strength and the average value are set in the terminal information table. In the example shown in FIG. 9, the unit of the radio wave intensity is represented by “dBm”, but may be set in other units.

  When the detection unit 52 receives detection information from the wireless LAN access point 2, the detection unit 52 sets the terminal ID and the radio wave intensity information included in the detection information in the terminal information table in association with the “AP-ID” included in the detection information. To do.

  “Check-in time” is the time when the wireless terminal 5 enters the AP communication area. The staying time of the wireless terminal 5 in the AP communication area can be detected by comparing the approach time with the current time.

  “Check-out time” is the time when the wireless terminal 5 that has entered the AP communication area subsequently leaves the AP communication area. In the example shown in FIG. 9, information on the wireless terminal 5 that has left the AP communication area is not included, but when the wireless terminal 5 that has entered the AP communication area leaves the AP communication area, the detection unit 52 The exit time is set in the terminal information table as the checkout time. For example, the detection unit 52 sets the time at which a predetermined time has elapsed since the radio terminal 5 that has entered the AP communication area is no longer received as the “checkout time” of the wireless terminal 5.

  A set of “terminal ID”, “check-in time”, “check-out time”, and “radio wave intensity” for which “check-out time” is set is managed by the detection unit 52 as history information.

  The detection unit 52 determines that, among the wireless terminals 5 set in the terminal information table, the wireless terminal 5 whose radio field intensity is a predetermined threshold or more and whose stay time is a predetermined value or more satisfies the attribute setting condition, The user attribute corresponding to the user of the wireless terminal 5 is updated.

  The detection unit 52 determines whether or not the radio field intensity and stay time of the wireless terminal 5 satisfy the attribute setting condition based on the spatial information table of the spatial information DB 44. FIG. 10 is a diagram illustrating an example of a spatial information table stored in the spatial information DB 44.

  As shown in FIG. 10, the space information table includes one or more “AP-ID”, “space name”, “space location”, “AP attribute”, “attribute setting condition”, etc. for each “space ID”. This is information associated with information.

  The “attribute setting condition” is a condition for setting “1” in the “AP attribute” of the user information table. In the example illustrated in FIG. 10, the “field strength threshold”, “stay time threshold”, and “number of times threshold” Is included.

  The “radio field intensity threshold” is a threshold to be compared with the radio field intensity of the wireless terminal 5, and the detection unit 52 satisfies the condition of the radio field intensity when the radio field intensity of the wireless terminal 5 is equal to or greater than the “radio field intensity threshold”. judge. The “stay time threshold value” is a threshold value to be compared with the stay time of the wireless terminal 5 in the AP communication area, and the detection unit 52 determines that the stay time of the wireless terminal 5 is equal to or greater than the “stay time threshold value”. It is determined that the stay time condition is satisfied.

  The “number of times threshold” is the number of times that the wireless terminal 5 enters the corresponding AP communication area and satisfies the conditions of the radio wave intensity and the staying time. The detection unit 52 is a user of the user of the wireless terminal 5 when the number of times that the wireless terminal 5 enters the corresponding AP communication area and satisfies the conditions of the radio wave intensity and the staying time is equal to or greater than the “frequency threshold”. The corresponding AP attribute is set as the attribute.

For example, it is assumed that the spatial information table is in the state shown in FIG. If in this case, it is time that the user has to stay visited the A store of the wireless terminal 5 ₁ of the terminal ID "T1" stay time threshold (2 minutes) and a number of visits to the store the threshold of the number of times (10 times / month) or more , detector 52, the space information table, as shown in FIG. 7, "1" is set to the AP attribute "convenience store" for the user ID "U1" corresponding to the radio terminal 5 _1.

  In the spatial information table shown in FIG. 10, AP-IDs “E2” to “Em” are associated with the space ID “R2”, and the wireless LAN access points 2 of the AP-IDs “E2” to “Em” are associated. The communication area is set as one communication area (hereinafter referred to as a wide area communication area). When the number of times of entering the wide area communication area and satisfying the conditions of the radio wave intensity and the stay time is equal to or greater than the “frequency threshold”, the detection unit 52 sets the AP attribute “B station”.

For example, the spatial information table is in the state shown in FIG. 10, and the radio field intensity of the wireless terminal 5 when the user of the wireless terminal 5 enters B station (for example, a station building) is −45 (dBm) or more. And If in this case, it is time that the user has to stay enters the B station of the wireless terminal 5 ₂ of the terminal ID "T2" stay time threshold (5 minutes) and a number of visits to the store the threshold of the number of times (30 times / month) or more , detector 52, the space information table, as shown in FIG. 7, "1" is set to the AP attribute "B station" to the user ID "U2" corresponding to the radio terminal 5 _2.

  In the spatial information table shown in FIG. 10, the AP-ID “E2” is associated with the space ID “R3”, and one AP communication area in the wide area communication area is set. When the number of times of entering the AP communication area and satisfying the conditions of the radio wave intensity and the staying time is equal to or greater than the “frequency threshold”, the detection unit 52 sets the AP attribute “bookstore”.

For example, it is assumed that the spatial information table is in the state shown in FIG. 10 and that the radio field intensity of the wireless terminal 5 when the user of the wireless terminal 5 enters the C store is −35 (dBm) or more. If in this case, it is time that the user has to stay enters the C store of the wireless terminal 5 ₃ of the terminal ID "T3" stay time threshold (5 minutes) and a number of visits to the store the threshold of the number of times (5 times / month) or more , detector 52, the space information table, as shown in FIG. 7, "1" is set to the AP attribute "book store" for the user ID "U3" corresponding to the wireless terminal 5 _3.

  Note that the attribute setting conditions set in the spatial information table shown in FIG. 10 are merely examples, and various attribute setting conditions can be set in the spatial information table. For example, when the radio terminal 5 has a radio wave intensity of −55 to −45 (dBm) when the user of the wireless terminal 5 passes through the store A and the transit time of the AP communication area is in the range of 5 to 15 seconds, An AP attribute of “passing through convenience stores frequently” may be set.

  In the above description, the “radio wave intensity threshold value”, “stay time threshold value”, and “frequency threshold value” are described as examples of attribute setting conditions. However, a combination of “radio wave intensity threshold value” and “frequency threshold value” is an attribute. The setting condition may be set, and a combination of “stay time threshold” and “number of times threshold” may be set as the attribute setting condition.

  Furthermore, time and area information may be used as attribute setting conditions. FIG. 11 is a diagram illustrating another example of the AP attribute and the attribute setting condition in the spatial information table. As shown in FIG. 11, “AP type”, “time”, and “region” information are set as “AP attribute”. The “attribute setting condition” includes “intensity threshold (radio field intensity threshold)”, “time threshold (stay time threshold)”, “number threshold”, “time threshold”, and “regional threshold”.

  For example, in the example shown in FIG. 11, as “a user who frequently uses a convenience store in Chuo Ward or Chiyoda Ward in the time zone before attendance”, AP type “Convenience Store”, time “Morning”, region “Chuo Ward, AP attribute of “Chiyoda-ku” is set. The AP attribute is that the frequency of entering the AP communication area of the convenience store in Chuo-ku or Chiyoda-ku in the time zone from 6:00 to 9:00 is 10 times or more per month, and the wireless terminal when entering the AP communication area The attribute setting condition is that the radio wave intensity of 5 is −40 (dBm) or more and the stay time is 5 to 10 minutes. In the example shown in FIG. 11, attribute setting conditions for “daytime” and “night” are also set.

  Further, in the example shown in FIG. 11, AP attributes of AP type “commuting / commuting”, time “morning”, and region “Chiyoda-ku” are set as “users who use the station in Chiyoda-ku for commuting and attending school”. . The AP attribute is that the frequency of entering the AP communication area of B station, D station and E station as a station in Chiyoda-ku in the time zone from 7:00 to 10:00 is 5 times or more per week. The attribute setting condition is that the radio field intensity of the wireless terminal 5 is −40 (dBm) or more and the stay time is 2 to 10 minutes.

  In the example shown in FIG. 11, the AP attribute of the AP type “commuting / commuting”, time “morning”, and area “Shinjuku ⇒ Roppongi” is set as “the user who uses the route from Shinjuku to Roppongi for commuting and attending school”. Is done. Such an AP attribute enters the time zone from 7:00 to 10:00 in both the AP communication area set in Shinjuku and the AP communication area set in Roppongi, and the frequency is 5 times or more per week. The attribute setting condition is that the radio field intensity of the wireless terminal 5 when entering the area is −40 (dBm) or more and the staying time is 2 to 10 minutes.

  As described above, by setting not only information related to the wireless LAN access point 2 (for example, convenience store, station, bookstore, etc.) but also time and regional information as AP attributes, the AP attributes can be subdivided. Can do. As a result, it is possible to respond appropriately to detailed requests from advertisers, and advertisers can effectively deliver advertisements. On the other hand, ad delivery service providers increase the number of customers by improving services and increase profits. Can be achieved.

  In the examples shown in FIG. 10 and FIG. 11, convenience stores, stations, and bookstores have been described as examples of information related to the wireless LAN access point 2. However, as described above, retail stores, restaurants, beauty shops In addition to commercial spaces such as hospitals, barbers, hospitals, hotels, movie theaters and complex leisure facilities, various places such as shopping streets, event venues where concerts and sports are held, etc. shall be AP communication areas and wide area communication areas Can do.

(Future log prediction unit 53)
The future log prediction unit 53 determines a plurality of distribution target users predicted as future advertisement distribution destinations based on the access log table stored in the past log DB 42, and stores the determined user information of the distribution target users in the future log. Set in the future log table of DB45.

  FIG. 12 is a diagram illustrating an example of a future log table stored in the future log DB 45. As shown in FIG. 12, the future log table is set with information related to a delivery target user predicted as an advertisement delivery destination in a predetermined future period (hereinafter sometimes referred to as a future log). The future log table illustrated in FIG. 12 is information in which “assignment state”, “assignment target”, and “user attribute” are associated with each “distribution target ID”. The “user attribute” includes “psychographic attribute”, “demographic attribute”, and “AP attribute”.

  “Distribution target ID” is identification information assigned to each distribution target user predicted as a future advertisement distribution destination. Such a distribution target user is a virtual user different from the user set in the user information table of the user information DB 43.

  “Allocation target” is an advertisement ID of an order request to which a distribution target user is allocated. For example, a distribution target user whose distribution target ID is “F5” is assigned the order request O3. If no order request is assigned, “0” is set.

  The “assignment state” is information indicating whether or not the distribution target user is assigned to the order request. “1” is stored if the user is a distribution target user assigned to the order request, and “0” is stored if the distribution target user is not assigned to the order request.

  “Psychographic attribute”, “Demographic attribute”, and “AP attribute” are the same items as those in the user information table of the user information DB 43. Note that a user set in the user information table can be estimated as a distribution target user, and the distribution target ID can be used as the user ID. In this case, information on “psychographic attributes”, “demographic attributes”, and “AP attributes” can be acquired from the user information table based on the user ID.

  The future log prediction unit 53 can predict a distribution target user who will be an advertisement distribution destination in a future predetermined period from an access log of the same period of one year ago, an access log of a predetermined period immediately before, or the like. For example, the future log predicting unit 53 can estimate a user who has made a distribution request for advertisement information in the immediately preceding past month as a distribution target user for the future one month.

  Further, the future log prediction unit 53 determines the tendency of the distribution target user who becomes the future advertisement distribution destination by statistically processing the past log set in the access log table, and based on the determination result, the future log Can also be predicted. In this case, for example, the tendency of the distribution target user may be determined in consideration of fluctuation information such as weather and temperature.

  The future log prediction unit 53 can set the predicted future log in the future log table, but can also set the future log acquired from the external device via the communication unit 30 in the future log table.

(Reception part 54)
The accepting unit 54 determines whether or not to accept an order request from the advertiser terminal 6 based on the future log set in the future log table. When accepting the order request, the accepting unit 54 orders the advertiser terminal 6 Make a reception response.

  As described above, the order request from the advertiser terminal 6 includes designation information such as user attributes and the number of distributions. The reception unit 54 counts the number of distribution target users having user attributes specified in the new order request among the distribution target users not assigned to the order request, and the count result is equal to or greater than the number of distributions specified in the order request. In some cases, a new order request from the advertiser terminal 6 is accepted. Note that a distribution target user whose “allocation status” is set to “0” is a distribution target user that is not allocated to an order request (hereinafter, may be referred to as an “unallocated user”), and corresponds to an order stock. .

  For example, when receiving the order request for the advertisement ID “O1” illustrated in FIG. 6, the reception unit 54 indicates the number of unallocated users whose “convenience store” attribute classification is set to “1” in the future log table. Count. The accepting unit 54 accepts an order request from the advertiser terminal 6 when the count result is “100” or more, and does not accept an order request from the advertiser terminal 6 when the count result is less than “100”.

  Also, for example, when receiving an order request for the advertisement ID “O2” shown in FIG. 6, the reception unit 54 receives an unassigned user for which “1” is set in the attribute classification of “B station” in the future log table. Count the number. The accepting unit 54 accepts an order request from the advertiser terminal 6 when the count result is “200” or more, and does not accept an order request from the advertiser terminal 6 when the count result is less than “200”.

  The accepting unit 54 can count a combination of two or more user attributes having a frequency specified in the order request equal to or greater than a threshold as one user attribute (hereinafter may be referred to as a combined user attribute). For example, the reception unit 54 can count the combination of “cosmetics” and “B station” as one user attribute when the combination of “cosmetics” and “B station” is frequently specified in the order request. .

  Information on the order request received by the receiving unit 54 is set in the advertisement information table of the advertisement information DB 41. Based on the advertisement information table, the receiving unit 54 has a frequency specified by the order request equal to or greater than a threshold value of 2 or more. The combination of user attributes can be determined.

  For example, the reception unit 54 obtains the total number of distributions specified in the past order request as the first total value based on the advertisement information table, and the past order request for each combination of two or more user attributes. The sum of the specified number of distributions is obtained as the second total value. And the reception part 54 counts the combination of the user attribute whose ratio of the 2nd total value with respect to a 1st total value is more than a predetermined threshold value as one user attribute.

  When the combination of “cosmetics” and “B station” is frequently specified in the order request, and the future log table is in the state shown in FIG. 12, the user attribute of the distribution target user with the distribution target ID “F6” is , “Cosmetics & B Station”, not “Cosmetics” or “B Station”.

  Note that a combination of two or more user attributes whose frequency specified in the order request is equal to or greater than a threshold value may be set in the user information DB 43 separately from an external device or the like, instead of being determined by the receiving unit 54.

  In addition, when the number of unassigned users is equal to or less than a predetermined value or when the number of unassigned users having a combined user attribute is equal to or less than a predetermined value, the reception unit 54 sets the combined user attribute to a plurality of user attributes. Can be divided into As a result, the total number of user attributes can be increased. As a result, the possibility of accepting an order request specifying a combined user attribute is reduced, but the possibility of accepting another order request can be increased.

(Allocation unit 55)
The allocation unit 55 allocates an unallocated user to the new advertisement distribution order request received by the reception unit 54. The allocation unit 55 can handle the combined user attribute as one user attribute, like the reception unit 54.

  As shown in FIG. 12, the distribution target user may have a plurality of effective AP attribute classifications. For example, for a distribution target user whose distribution target ID is “F6”, three items of “convenience store”, “B station”, and “bookstore” are set as AP attributes. On the other hand, in the order requests for the advertisement IDs “O1” to “O4” shown in FIG. 6, the AP attributes “convenience store”, “B station”, “bookstore”, and “convenience store” are specified.

  Therefore, the distribution target user whose distribution target ID is “F6” can be assigned to any order request of the advertisement IDs “O1” to “O4”. When there is a distribution target user that can be allocated to a plurality of order requests in this way, the allocation unit 55 determines an order request to be allocated to the distribution target user based on the set allocation condition.

As the allocation conditions, for example, there are conditions of a first condition to a third condition, and an order request to be allocated to the distribution target user is determined by any one or a combination of these conditions.
First condition: Allocation giving priority to order request designating attribute with high delivery unit price Second condition: Allocation giving priority to order request designating attribute with few unassigned users Third condition: Attributes with high advertising effect Assign priority to order requests that specify

  First, the allocation process based on the first condition will be described. The assigning unit 55 assigns unassigned users preferentially to an order request that designates a set attribute with a high delivery unit price. The future log DB 45 stores an attribute information table, and the allocation unit 55 allocates an unallocated user to the order request based on the attribute information table.

  FIG. 13 is a diagram illustrating an example of an attribute information table stored in the spatial information DB 44. As illustrated in FIG. 13, the attribute information table is information in which “distribution target user information”, “distribution unit price”, and “advertisement effect” are associated with each “AP attribute”.

  In the “distribution target user information”, the total number of distribution target users, the number of distribution target users assigned to the order request, and the number of unassigned users are set. For example, the number of distribution target users having the AP attribute “convenience store” is “2000”, the number of distribution target users assigned to the order request is “350”, and the number of unallocated users is “1650”. Is.

  The “distribution unit price” is a price paid to the advertisement distribution service provider by the advertisement distribution for the order request, for example, a price per one advertisement distribution. In the example shown in FIG. 13, the distribution unit prices corresponding to the AP attributes “convenience store”, “B station”, and “bookstore” are “10 yen / time”, “8 yen / time”, and “12 yen / time”. .

  Therefore, the distribution unit price is highest for the AP attribute “bookstore”, and the allocating unit 55, for example, for the distribution target user whose distribution target ID is “F6”, the advertisement ID “O3” that specifies the AP attribute “bookstore”. Prioritize the order request.

  The assigning unit 55 may assign the delivery target user to the order request selected based on the relative ratio of the delivery unit price. For example, the average distribution unit price for the AP attributes “convenience store”, “B station”, and “bookstore” is “10 yen / time”, and the distribution for the AP attributes “convenience store”, “B station”, and “bookstore” is performed. The relative ratios of the unit prices are “1.0”, “0.8”, and “1.2”.

  The assigning unit 55 can assign unassigned users to the order request with a probability corresponding to the ratio. This can also be preferentially assigned to an order request that specifies an attribute having a relatively high set delivery unit price.

  As described above, information on the value for advertisement distribution is set in the order request, and the allocating unit 55 assigns an unallocated user who can be allocated to a plurality of order requests to an order request having a relatively high distribution unit price. Assign.

  An unassigned user with a large number of user attributes is a valuable order stock because there are many order requests that can be assigned, and such a valuable unassigned user is assigned to an order request having a high delivery unit price. Thereby, a distribution object user can be appropriately allocated with respect to an order request.

  Next, the assignment process based on the second condition will be described. The assigning unit 55 assigns unassigned users preferentially to an order request specifying an attribute with a small number of unassigned users. As described above, the attribute information table shown in FIG. 13 is stored in the spatial information DB 44, and the assigning unit 55 assigns unassigned users to order requests based on the attribute information table.

  In the attribute information table illustrated in FIG. 13, the numbers of unassigned users corresponding to the AP attributes “convenience store”, “B station”, and “bookstore” are “1650”, “7000”, and “650”, respectively. Therefore, the number of unassigned users is the smallest in the AP attribute “bookstore”, and the assigning unit 55 specifies, for example, an advertisement ID that designates the AP attribute “bookstore” for an unassigned user whose distribution target ID is “F6”. The order request of “O3” is assigned with priority. The assigning unit 55 may assign unassigned users to the order request selected based on the reciprocal of the relative ratio of the number of unassigned users.

  As described above, to the order request, the assigning unit 55 assigns an unassigned user who can be assigned to a plurality of order requests to an order request designating an attribute with a small number of unassigned users. As described above, an unassigned user having a large number of user attributes is a valuable order stock, and an order request specifying an attribute having a small number of unassigned users is assigned to such an unassigned user. Thereby, an unallocated user can be appropriately allocated to the order request.

  Next, the assignment process based on the third condition will be described. The assigning unit 55 assigns unassigned users preferentially to order requests that specify attributes with relatively high advertising effectiveness. As described above, the attribute information table shown in FIG. 13 is stored in the spatial information DB 44, and the assigning unit 55 assigns unassigned users to order requests based on the attribute information table.

  “Advertising effect” shown in FIG. 13 is information indicating the advertising effect by the advertising information when the advertising information is distributed to the user of the wireless terminal 5 having the corresponding AP attribute. For example, when the advertisement information is a banner advertisement, the advertisement information is CTR (click through rate). CTR is the ratio of the number of banner advertisements clicked to the number of banner advertisements delivered. The advertisement effect is not limited to CTR, and may be, for example, a conversion rate (a ratio of purchasing a product corresponding to the advertisement information).

  In the attribute information table shown in FIG. 13, the advertising effects corresponding to the AP attributes “convenience store”, “B station”, and “bookstore” are “0.01”, “0.005”, and “0.02”, respectively. is there. Therefore, the advertisement effect is highest for the AP attribute “bookstore”, and the allocating unit 55 specifies, for example, an advertisement ID “O3” that specifies the AP attribute “bookstore” for an unallocated user whose distribution target ID is “F6”. Prioritize the order request. The assigning unit 55 may assign an unassigned user to the order request selected based on the relative ratio of the advertisement effect.

  Thus, to the order request, the assigning unit 55 assigns an unassigned user who can be assigned to a plurality of order requests to an order request that designates a user attribute having a relatively high advertising effect. As described above, an unassigned user having a large number of user attributes is a valuable order stock, and for such an unassigned user, an order request having a high advertising effect is assigned. Thereby, an unallocated user can be appropriately allocated to the order request.

  Note that, as described above, the allocation unit 55 can determine an order request to be allocated to an unallocated user based on an allocation condition that combines two or more conditions among the first condition to the third condition. For example, the allocating unit 55 performs unallocation with a probability based on a multiplication result of two or more of a relative ratio of distribution unit prices, a reciprocal of a relative ratio of the number of unallocated users, and a relative ratio of advertisement effects. The order request assigned to the user can be determined.

  For example, the assigning unit 55 may use the first condition and the third condition as the assignment condition, and give priority to the first condition over the third condition. In this case, the assigning unit 55 assigns priority to an order request that designates an attribute having a relatively high delivery unit price, and if the delivery unit price is the same, designates an attribute having a relatively high advertising effect. Prioritize the order request.

  As described above, the allocating unit 55 can determine an order request to be allocated to an unallocated user having a plurality of user attributes according to an allocation condition obtained by combining two or more of the first condition to the third condition. Further, other conditions may be combined.

[5. Processing flow of advertisement distribution management system 1]
Next, the procedure of the advertisement distribution management process by the advertisement distribution management system 1 according to the embodiment will be described. 14-16 is a figure for demonstrating the information provision process flow by the advertisement delivery management system 1. FIG. In the following, the process of the wireless LAN access point 2 will be described with reference to FIG. 14, and the process of the advertisement distribution management device 4 will be described with reference to FIGS.

(Processing of wireless LAN access point 2)
First, information processing of the wireless LAN access point 2 according to the embodiment will be described with reference to FIG. FIG. 14 is a flowchart of information processing in the wireless LAN access point 2. Such an operation is a process repeatedly executed by the control unit 23 of the wireless LAN access point 2.

  As shown in FIG. 14, the control unit 23 of the wireless LAN access point 2 determines whether or not the wireless terminal 5 has been detected (step S10). In this process, when it is determined that the wireless terminal 5 has been detected (step S10; Yes), the detection information is transmitted to the advertisement distribution management device 4 via the WAN communication unit 22 (step S11).

  When it is determined in step S10 that the wireless terminal 5 has not been detected (step S10; No), or when the process of step S11 is completed, the control unit 23 is connected to the device connected to the communication network 7 ( Hereinafter, it is determined whether or not information is received from the WAN side device via the WAN communication unit 22 (step S12). If it determines with having received information from the WAN side apparatus (step S12; Yes), the control part 23 will transfer the received information to the radio | wireless terminal 5 used as the destination of this information (step S13).

  If it is determined in step S12 that no information has been received (step S12; No), or if the process of step S13 is completed, the control unit 23 determines whether there is a request from the wireless terminal 5 to the WAN side device. Is determined (step S14). If it is determined that there is a request from the wireless terminal 5 to the WAN side device (step S14; Yes), the control unit 23 transfers a request from the wireless terminal 5 to the WAN side device to the WAN side device via the WAN communication unit 22 ( Step S15).

  When the process of step S15 ends, or when it is determined in step S14 that there is no request from the wireless terminal 5 to the WAN side device (step S14; No), the control unit 23 ends the process. For example, the control unit 23 can execute the processes of steps S10 and S11, the processes of steps S12 and S13, and the processes of steps S14 and S15 by multitask processing.

(Processing of the advertisement distribution management device 4)
Next, processing of the advertisement distribution management device 4 will be described. FIG. 15 is a flowchart of information processing in the advertisement distribution management device 4. Such an operation is a process repeatedly executed by the control unit 32 of the advertisement distribution management device 4.

  As illustrated in FIG. 15, the control unit 32 determines whether detection information from the wireless LAN access point 2 has been received via the communication unit 30 (step S <b> 21). When detection information is received (step S21; Yes), the control part 32 updates a terminal information table based on the received detection information (step S22).

  Next, based on the terminal information table, the control unit 32 determines whether there is a wireless terminal 5 that satisfies the attribute setting condition among the wireless terminals 5 set in the terminal information table (step S23). When there is a wireless terminal 5 that satisfies the attribute setting condition (step S23; Yes), the control unit 32 updates the AP attribute corresponding to the user of the wireless terminal 5 that satisfies the attribute setting condition in the user information table (step S23). S24).

  If no detection information is received in step S21 (step S21; No), if no wireless terminal 5 satisfies the attribute setting condition in step S23 (step S23; No), or the process of step S24 ends. When it does, the control part 32 determines whether the advertisement delivery request | requirement was received from the radio | wireless terminal 5 via the communication part 30 (step S25).

  When the advertisement distribution request is received (step S25; Yes), the control unit 32 selects advertisement information from the advertisement information table based on the information (terminal ID or user ID) of the wireless terminal 5 that has made the advertisement distribution request, An advertisement distribution process to be transmitted to the requesting wireless terminal 5 is performed (step S26).

  On the other hand, when the advertisement distribution request is not received (step S25; No), or when the process of step S26 is completed, the control unit 32 issues an advertisement distribution order request from the advertiser terminal 6 via the communication unit 30. It is determined whether or not it has been received (step S27). When the order request is received (step S27; Yes), the control unit 32 executes an order request receiving process (step S28). Such order request receiving processing is processing shown in steps S31 to S36 shown in FIG. 16, and will be described in detail later.

  In step S27, when the order request has not been received (step S27; No), or when the process of step S28 is completed, the control unit 32 determines whether or not the future log generation timing has come (step S29). ). When the future log generation timing comes (step S29; Yes), the control unit 32 estimates the future distribution target user who will be the distribution destination for a predetermined period in the future based on the user information table and the access log table, and stores the future log. Generate and set in the future log table (step S30).

  When the process of step S30 ends, or when the future log generation timing is not reached in step S29 (step S29; No), the control unit 32 ends the process.

  Next, the order request receiving process shown in step S28 shown in FIG. 15 will be described. FIG. 16 is a flowchart of the order request receiving process shown in FIG.

  As shown in FIG. 16, in the order request receiving process, the control unit 32 determines whether or not to accept an order request from the advertiser terminal 6 based on the future log set in the future log table (step S31). ). For example, the control unit 32 counts the number of user attributes specified in the order request among the user attributes of unassigned users set in the future log table, and the count result is equal to or greater than the number of distributions specified in the order request. In some cases, it is determined that an order request is accepted.

  When it determines with receiving the order request from the advertiser terminal 6 (step S31; Yes), the control part 32 sets the information contained in an order request to an advertisement information table, and updates an advertisement information table (step S32). . Note that the information included in the order request includes a user attribute, a distribution period, the number of distributions, advertisement information, and the like, and these pieces of information are set in the advertisement information table.

  Next, the control unit 32 performs distribution target user assignment processing (step S33). Such allocation processing is processing for allocating a distribution target user having a user attribute specified in the order request to the order request.

  Next, the control unit 32 updates the future log table based on the result of the allocation process in step S33 (step S34). Specifically, the control unit 32 sets the “allocation state” of the distribution target user allocated to the order request among the distribution target users set in the future log table to “1”. Note that the “assignment state” of the distribution target user who is not assigned to the order request remains “0”.

  Thereafter, the control unit 32 transmits an order acceptance response to the advertiser terminal 6 via the communication unit 30 (step S35), and ends the order request acceptance process. On the other hand, when it determines with not accepting the order request from the advertiser terminal 6 in step S31 (step S31; No), the control part 32 transmits an order rejection response to the advertiser terminal 6 via the communication part 30. (Step S36), the order request receiving process is terminated.

[6. (Modification)
In the above-described embodiment, the example in which the AP type, the time, and the region information are used as the attribute setting condition has been described. However, the attribute setting condition is not limited to such an example. For example, the detection unit 52 may include in the attribute setting condition that the site server is accessed via the wireless LAN access point 2 in the AP communication area. Further, the detection unit 52 may include temperature, humidity, weather, or the like in the attribute setting condition.

  Further, the detection unit 52 may acquire URL information of a page accessed through the wireless LAN access point 2 in the AP communication area from the wireless LAN access point 2 and associate the information on the page with the AP type. For example, if the page accessed via the wireless LAN access point 2 for which the AP attribute “Convenience Store” is set is the “Kohi” page, the allocating unit 55 assigns the AP type “Convenience Store” and the user preference attribute “ The AP attribute is associated with “Coffee”. Thereby, for example, “a user who likes coffee among users who frequently visit convenience stores” can be set as an AP attribute.

  In the above example, the user attribute specified in the order request transmitted from the advertiser terminal 6 is an AP attribute. However, a combination of a plurality of AP attributes, a combination of an AP attribute and a demographic attribute, an AP attribute, User attributes can be specified in order requests by combinations with psychographic attributes.

  Further, in the above-described embodiment, in order to make the explanation easy to understand, the target period for predicting the future advertisement distribution destination and the distribution period of the order request are described as the same. However, the target period for predicting the future advertisement distribution destination may not be the same as the distribution period for the order request. For example, the target period for predicting the future advertisement distribution destination is set to one day, and the distribution period for the order request. May be set on a daily basis. In addition, a part of a target period for predicting a future advertisement distribution destination may be a distribution period for order requests.

  In the above-described embodiment, the URL of the advertisement information is the URL of the advertisement distribution management device 4, but the URL of the advertisement information may be the URL of the information providing device 3. In this case, the wireless terminal 5 requests advertisement information from the information providing apparatus 3 based on the URL of the advertisement information. When receiving such a request, the information providing device 3 makes a transmission request for advertisement information to the advertisement distribution management device 4. The advertisement distribution management device 4 transmits advertisement information corresponding to the transmission request from the information providing device 3 to the information providing device 3.

[7. effect〕
In the advertisement distribution management system 1 according to the embodiment, the detection unit 52 (corresponding to an example of a detection unit) detects a wireless terminal 5 that exists in the communication area of the wireless LAN access point 2 and satisfies a predetermined condition, The reception unit 54 (corresponding to an example of an acquisition unit) acquires an order request specifying a user attribute and the number of distributions, and the storage unit 31 (an example of a storage unit) detects information on the wireless terminal 5 detected by the detection unit 52. And a future log table in which AP attribute information set in the wireless LAN access point 2 is associated, and the accepting unit 54 (corresponding to an example of a detection unit) specifies an AP attribute order request for advertisement distribution. Is received based on the information of the wireless terminal 5 stored in the user information DB 43 in association with the AP attribute information.

  With this configuration, it is possible to accept an advertisement distribution order request using information corresponding to the installation location of the wireless LAN access point 2 as a user attribute, and distribute the advertisement to the advertiser with the attribute corresponding to the user's execution behavior as a target. be able to. Thereby, the new attribute which is not in the past can be provided as a target, and the attractiveness of the advertisement distribution service to the advertiser can be improved.

  The AP attribute information includes first attribute information set for each wireless LAN access point 2 and second attribute information set for each group of two or more wireless LAN access points 2. The user information DB 43 stores the first attribute information and the second attribute information in association with the information of the wireless terminal 5.

  With this configuration, not only a user attribute corresponding to the installation location of one wireless LAN access point 2 but also a user attribute corresponding to an area where a plurality of wireless LAN access points 2 are installed may be targeted for advertisement distribution. it can. As a result, it is possible to respond to the detailed demands of the advertiser, and the advertiser can effectively distribute the advertisement. On the other hand, the advertisement distribution service provider can increase the number of customers by improving the service and increase the revenue. Can be planned.

  Further, the future log prediction unit 53 (an example of a setting unit) sets a distribution target user that is predicted as a future advertisement distribution destination based on the information of the wireless terminal 5 stored in the user information DB 43, and the allocation unit 55 ( An example of an allocation unit allocates a distribution target user set by the future log prediction unit 53 to the order request, and the reception unit 54 assigns the allocation unit 55 among the distribution target users set by the future log prediction unit 53. A new order request is accepted based on the distribution target user who is not assigned to the order request.

  With this configuration, a distribution target user can be assigned to the received order request, and the distribution target user (order stock) can be managed appropriately.

  Further, a distribution unit price is set in the AP attribute as compensation information for advertisement distribution, and the allocating unit 55 assigns a distribution target user associated with a plurality of AP attributes to a distribution unit price among the plurality of AP attributes. Allocation is prioritized for order requests that specify relatively high AP attributes.

  An unassigned user with a large number of user attributes is a valuable order stock because there are many order requests that can be assigned. Thus, an AP attribute with a high delivery unit price is designated for such a valuable unassigned user. Can be assigned to order request. Thereby, an unallocated user can be appropriately allocated to the order request.

  In addition, the allocation unit 55 prioritizes distribution target users associated with a plurality of AP attributes to an order request that designates an AP attribute that has a relatively small number of unallocated users among the plurality of AP attributes. Assign.

  An unassigned user with a small number of user attributes is a valuable order stock, and for such an unassigned user, it can be assigned to an order request specifying an AP attribute with a relatively small number of unassigned users. . Thereby, an unallocated user can be appropriately allocated to the order request.

  In addition, the storage unit 31 stores an attribute information table in which the AP attribute and the advertisement effect for the advertisement distribution in which the AP attribute is specified are stored, and the allocation unit 55 stores the distribution target users associated with the plurality of AP attributes. Of these plural AP attributes, an order request specifying an AP attribute having a relatively high advertising effect is preferentially assigned.

  Unassigned users with a large number of user attributes are valuable order stocks, and such unassigned users can be assigned to order requests with high advertising effectiveness. Thereby, an unallocated user can be appropriately allocated to the order request.

  Further, the detection unit 52 accepts an order request by using a combination of two or more user attributes having a frequency specified by an advertisement distribution order request equal to or more than a threshold as one user attribute.

  With such a configuration, it is possible to accept an order request in which a user attribute is specified by a combination of two or more user attributes whose frequency specified in the order request is equal to or greater than a threshold value. Increase sales and reduce lost sales opportunities.

  Moreover, the detection part 52 determines with satisfy | filling predetermined conditions, when the radio field intensity and / or stay time of the radio | wireless terminal 5 are more than a predetermined threshold value.

  With this configuration, it is possible to accurately detect an attribute corresponding to the installation location of the wireless LAN access point 2.

  The detection unit 52 determines that the predetermined condition is satisfied when the time zone in which the wireless terminal 5 is detected and the number of times of detection satisfy the predetermined conditions.

  With this configuration, it is possible to accurately detect an attribute corresponding to the installation location of the wireless LAN access point 2.

[8. Others]
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  The above-described advertisement distribution management device 4 may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly. Further, the information providing device 3 and the advertisement distribution management device 4 may be realized by a single server computer.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery management system 2 Wireless LAN access point 3 Information provision apparatus 4 Advertisement delivery management apparatus 5 Wireless terminal 6 Advertiser terminal 7 Communication network 21 Wireless LAN communication part 22 WAN communication part 23, 32 Control part 24, 31 Storage part 25 Relay Units 26 and 52 Detection unit 30 Communication unit 41 Advertising information DB
42 Past log DB
43 User information DB
44 Spatial information DB
45 Future log DB

Claims (10)

Detecting means for detecting a wireless terminal that exists in a communication area of a wireless LAN access point and satisfies a predetermined condition;
Storage means for associating and storing information on the wireless terminal detected by the detection means and attribute information set in the wireless LAN access point;
An advertisement distribution management apparatus comprising: an accepting unit that accepts an advertisement distribution order request specifying the attribute information based on the information of the wireless terminal stored in the storage unit in association with the attribute information. . The attribute information includes
First attribute information set in units of the wireless LAN access points and second attribute information set in units of two or more groups of the wireless LAN access points are included,
The storage means
The advertisement distribution management device according to claim 1, wherein the first attribute information and the second attribute information are stored in association with information of the wireless terminal. A setting unit for setting a distribution target user predicted as a future advertisement distribution destination based on the information of the wireless terminal stored in the storage unit;
Allocating means for allocating the delivery target user to the order request,
The accepting means is
The new order request is accepted based on the distribution target user that is not allocated to the order request by the allocation unit among the distribution target users set by the setting unit. Or the advertisement delivery management apparatus of 2. In the attribute information, delivery unit price information is set,
The assigning means includes
4. The distribution target user associated with a plurality of attribute information is preferentially assigned to an order request that specifies attribute information having a relatively high distribution unit price among the plurality of attribute information. The advertisement delivery management device described in 1. The assigning means includes
The distribution target user associated with a plurality of the attribute information is prioritized over an order request that specifies attribute information with a relatively small number of distribution target users not assigned to the order request among the plurality of attribute information. The advertisement distribution management device according to claim 3 or 4, wherein the advertisement distribution management device is assigned. The storage means
Storing the attribute information in association with the advertising effect for the advertisement delivery specifying the attribute information;
The assigning means includes
4. The distribution target user associated with a plurality of the attribute information is preferentially assigned to an order request that specifies attribute information having a relatively high advertising effect among the plurality of attribute information. The advertisement distribution management device according to any one of? The accepting means is
The order request is received as a single attribute information including a combination of two or more attribute information whose frequency specified in the order request for the advertisement distribution is a threshold value or more. Ad delivery management device. The detection means includes
The advertisement distribution management device according to any one of claims 1 to 7, wherein when the radio field intensity and / or staying time of the wireless terminal is equal to or greater than a predetermined threshold, it is determined that the predetermined condition is satisfied. . The detection means includes
The advertisement distribution according to any one of claims 1 to 8, wherein the predetermined condition is determined when a time zone and the number of detection times for detecting the wireless terminal satisfy a predetermined condition. Management device. An advertisement delivery management method executed by a computer,
A detection step of detecting information of a wireless terminal that exists in a communication area of a wireless LAN access point and satisfies a predetermined condition;
A storage step of associating and storing in the storage means the information of the wireless terminal detected by the detection step and the attribute information set in the wireless LAN access point;
Receiving an advertisement distribution order request designating the attribute information based on the information of the wireless terminal stored in the storage means in association with the attribute information. .

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