JP2015118414A - Delivery system and delivery method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To command the interest of a user in notified information.SOLUTION: An advertisement server 200 acquires user information from a mobile terminal 100 when disclosure of the user information about the mobile terminal 100 is accepted. The advertisement server 200 specifies, on the basis of each user information, commodity information in which each user has an interest in common, and causes the specified commodity information to be displayed on a display device 40, while also having the mobile terminal 100 direct attention thereto. Furthermore, the advertisement server 200 delivers commodity information individually estimated for each user on the basis of the user information to each mobile terminal 100.

Description

  The present invention relates to a distribution system and the like.

  So far, mobile advertising for mobile terminals has been similar to online store advertising for PCs. For example, the advertisement screen is displayed at the timing when the user operates the mobile terminal and refers to the Web page or executes the application.

  However, mobile devices are often used for a short period of time during travel, and even if advertisements are displayed using the methods described above, it is unlikely that users will be interested in advertising and will be engaged in purchasing behavior. Cost-effective is considered low.

  For this reason, there is a technology called O2O (Online to Offline) that distributes advertisements utilizing the unique characteristics of mobile terminals. O2O, for example, distributes advertisements from actual stores based on user location information and purchase history. There is also a technique for displaying an advertisement that is likely to be of interest to a user on a large display existing in a public space or the like.

JP 2002-32652 A JP 2003-50897 A JP 2003-122994 A JP 2004-157498 A

  However, the above-described conventional technique has a problem that the user cannot be interested in the notified information.

  For example, even when an advertisement is distributed from a physical store based on the user's location information and purchase history, it is still a transient information that was unexpectedly distributed to the user. Users are unlikely to be interested in advertising. In addition, it is difficult to display advertisements of interest to individual users on a large display due to privacy.

  In one aspect, an object of the present invention is to provide a system and method that can attract the user's interest in the notified information.

  In the first proposal, the system includes a plurality of mobile terminals, a distribution server, and a display device. The distribution server includes an acquisition unit, a first determination unit, a second determination unit, an output unit, and a distribution unit. The acquisition unit acquires user information from each of a plurality of mobile terminals. The first determination unit determines, for each product, whether or not the product has a feature corresponding to the user information based on the product information table in which the product and the feature of the product are associated with each other and the plurality of user information. Search for products having more features corresponding to user information than other products. A 2nd determination part determines the goods which have the characteristic corresponding to user information based on a goods information table and user information. The output unit outputs information on the product determined by the first determination unit to the display device. The distribution unit distributes the product information determined by the second determination unit to a plurality of mobile terminals.

  According to one embodiment of the present invention, there is an effect that the user's interest can be attracted to the notified information.

FIG. 1 is a diagram illustrating a configuration of a system according to the present embodiment. FIG. 2 is a functional block diagram illustrating the configuration of the mobile terminal according to the present embodiment. FIG. 3 is a diagram illustrating an example of a data structure of user information according to the present embodiment. FIG. 4 is a functional block diagram illustrating the configuration of the advertisement server according to the present embodiment. FIG. 5 is a diagram illustrating an example of the data structure of the product information table. FIG. 6 is a diagram illustrating an example of the data structure of the user information table. FIG. 7 is a diagram illustrating an example of the data structure of the individual advertisement information. FIG. 8 is a diagram illustrating an example of a data structure of position information. FIG. 9 is a diagram illustrating an example of the data structure of the aggregation table. FIG. 10 is a diagram illustrating an example of a data structure of the position specifying table. FIG. 11 is a flowchart illustrating a processing procedure of exchange between the mobile terminal and the advertisement server until user information is acquired. FIG. 12 is a flowchart showing the processing procedure of the mobile terminal. FIG. 13 is a flowchart (1) showing the processing procedure of the advertisement server. FIG. 14 is a flowchart (2) illustrating the processing procedure of the advertisement server. FIG. 15 is a flowchart illustrating the processing procedure of the determination process. FIG. 16 is a diagram illustrating an example of a computer that executes a distribution program.

  Hereinafter, embodiments of a distribution system and a distribution method disclosed in the present application will be described in detail with reference to the drawings. Note that the present invention is not limited to the embodiments.

  An example of the configuration of the system according to the present embodiment will be described. FIG. 1 is a diagram illustrating a configuration of a system according to the present embodiment. As shown in FIG. 1, this system includes an access point 10, a Web server 20, a net store 30, and display devices 40a, 40b, and 40c. The system also includes mobile terminals 100a, 100b, 100c, 100d, and an advertisement server 200. The access point 10, the Web server 20, the online store 30, the display device 40, and the advertisement server 200 are connected to each other via a network 50. The mobile terminals 100 a to 100 d connect to the access point 10 by wireless communication, and access the web server 20, the online store 30, and the advertisement server 200 through the access point 10. As an example, the mobile terminals 100a to 100d are shown, but the present invention is not limited thereto, and the system may include other mobile terminals. In the following description, the mobile terminals 100a to 100d are collectively referred to as the mobile terminal 100 as appropriate. The display devices 40a to 40c are collectively referred to as the display device 40.

  The access point 10 is a device that is wirelessly connected to the mobile terminal 100 and relays between the mobile terminal 100 and the network 50.

  The Web server 20 stores information such as an HTML document and an image, and when receiving a browsing request from a Web browser operating on the mobile terminal 100, the mobile terminal 100 requesting the information such as an HTML document and an image. It is the device which transmits to.

  The online store 30 stores information on various products, and when receiving a product browsing request from a Web browser operating on the mobile terminal 100, transmits information on the various products to the requesting mobile terminal 100. A device that sells products online.

  The display device 40 is a device that displays information received from the advertisement server 200. The display device 40 corresponds to, for example, a large display installed in a shopping mall or the like.

  The mobile terminal 100 is an information terminal device carried by a user. For example, the mobile terminal 100 corresponds to a small notebook personal computer, a PDA, a mobile phone, a smartphone, a portable game machine, and the like. A user operates the mobile terminal 100 to access the Web server 20, the online store 30, and the like. In addition, the user performs electronic payment at an actual store or the like using the electronic money function provided in the mobile terminal 100.

  The mobile terminal 100 stores, as user information, an access history for the Web server 20, a history of online shopping for the online store 30, a purchase history of products purchased using the electronic money function, and the like.

  When the mobile terminal 100 receives a request for user information from the advertisement server 200, the mobile terminal 100 transmits the user information to the advertisement server 200. Further, when the mobile terminal 100 receives the product information from the advertisement server 200, the mobile terminal 100 displays the product information.

  The advertisement server 200 acquires a plurality of pieces of user information from each mobile terminal 100 and causes the display device 40 to display product information common to the plurality of users. Further, the advertisement server 200 identifies product information corresponding to individual user information based on the user information for each mobile terminal 100 and notifies each mobile terminal 100 of the product information.

  Next, an example of the configuration of the mobile terminal 100a according to the present embodiment will be described. FIG. 2 is a functional block diagram illustrating the configuration of the mobile terminal according to the present embodiment. In addition, since the structure of the mobile terminals 100b-100d is the same as that of the mobile terminal 100a, description is abbreviate | omitted here. As shown in FIG. 2, the mobile terminal 100a includes a communication unit 101, an input unit 102, a display unit 103, a short-range communication processing unit 104, a voice input / output processing unit 105, a position information processing unit 106, a storage unit 107, and an update unit. 108, an application control unit 109, and a control unit 110. The control unit 110 controls input / output of data of the processing units 101 to 109.

  The communication unit 101 is a processing unit that performs wireless communication with the access point 10 and connects to the network 50. For example, the communication unit 101 corresponds to a wireless communication device.

  The input unit 102 is an input device that inputs various types of information to the mobile terminal 100, and corresponds to, for example, an input button or a touch panel.

  The display unit 103 is a display device that displays various types of information, and corresponds to, for example, a liquid crystal display or a touch panel.

  The short-range communication processing unit 104 is a processing unit that exchanges information with neighboring terminal devices using functions such as WiFi (Wireless Fidelity), Bluetooth (registered trademark), and infrared communication.

  The voice input / output processing unit 105 is a processing unit that performs voice input of a user or voice output using a speaker.

  The position information processing unit 106 is a processing unit that calculates position information of the mobile terminal 100a based on information on the access point 10 and GPS (Global Positioning System).

  The storage unit 107 is a storage device that stores user information. FIG. 3 is a diagram illustrating an example of a data structure of user information according to the present embodiment. As shown in FIG. 3, this user information includes a disclosure flag, personal information, purchase history, browsing history, and store information.

  The disclosure flag is information indicating whether to disclose user information to the advertisement server 200. When disclosing the user information to the advertisement server 200, the disclosure flag is set to “on”. In contrast, when the user information is not disclosed to the advertisement server 200, the disclosure flag is set to “off”. For example, the user operates the input unit 102 to set a disclosure flag.

  Personal information includes personal information of the user. For example, the personal information includes the user's sex, age, occupation, annual income height, weight, residence form, child sex, child age, and the like. For example, the user of the mobile terminal 100a operates the input unit 102 to set personal information of user information.

  The purchase history is history information of products purchased by the user through the Internet sales at the online store 30 using the mobile terminal 100a. The browsing history is browsing history information when the user accesses the Web server 20 using the mobile terminal 100a. The store information includes information on a store where the user has made a payment using the electronic money function of the mobile terminal 100a, and information on an online store when a product is purchased through Internet sales.

  The update unit 108 is a processing unit that monitors various accesses of the mobile terminal 100 a and updates user information stored in the storage unit 107. For example, when a user purchases a product through Internet sales at the Internet store 30 using the mobile terminal 100a, the purchase history of the user information and the store information are updated. The update unit 108 updates the browsing history of user information when the user accesses the Web server 20 using the mobile terminal 100a. When the user makes a payment using the electronic money function of the mobile terminal 100a, the update unit 108 specifies the store that has made the payment, and updates the store information.

  The application control unit 109 performs data communication with the advertisement server 200 and discloses user information to the advertisement server 200. In addition, when receiving the product information from the advertisement server 200, the application control unit 109 displays the received product information on the display unit 103.

  Here, an example of a process in which the application control unit 109 discloses user information will be described. The application control unit 109 makes an authentication request to the advertisement server 200 via the access point 10. When the application control unit 109 receives an authentication response to the authentication request from the advertisement server 200, the application control unit 109 refers to the user information and transmits the disclosure flag information. After transmitting the disclosure flag information, the application control unit 109 transmits user information to which the terminal ID is assigned to the advertisement server 200 when a request for disclosure of user information is received from the advertisement server 200. The terminal ID is information that uniquely identifies the mobile terminal 100a.

  In addition, when the application control unit 109 receives a request for position information from the advertisement server 200, the application control unit 109 acquires the position information from the position information processing unit 106. The application control unit 109 gives a terminal ID to the position information and transmits it to the advertisement server 200.

  Next, an example of the configuration of the advertisement server 200 illustrated in FIG. 1 will be described. FIG. 4 is a functional block diagram illustrating the configuration of the advertisement server according to the present embodiment. As illustrated in FIG. 4, the advertisement server 200 includes a communication unit 210, an input unit 220, a display unit 230, a storage unit 240, and a control unit 250.

  The communication unit 210 is a processing unit that performs data communication with the mobile terminal 100 via the network 50. The communication unit 210 corresponds to a communication device, for example. The control unit 250 described later exchanges data with the mobile terminal 100 via the communication unit 210.

  The input unit 220 is an input device that inputs various types of information to the advertisement server 200, and corresponds to, for example, a keyboard, a mouse, a touch panel, and the like.

  The display unit 230 is a display device that displays information output from the control unit 250. For example, the display unit 230 corresponds to a monitor, a liquid crystal display, a touch panel, or the like.

  The storage unit 240 includes a product information table 241, a user information table 242, individual advertisement information 243, and a position table 244. The storage unit 240 corresponds to, for example, a semiconductor memory device such as a RAM (Random Access Memory), a ROM (Read Only Memory), and a flash memory (Flash Memory), and a storage device such as an HDD (Hard Disk Drive).

  The product information table 241 is a table that holds information on products to be advertised to a plurality of users using the display device 40. FIG. 5 is a diagram illustrating an example of the data structure of the product information table. As shown in FIG. 5, the product information table 241 has a product number, a product advertisement, a product category, a product name, and a target attribute.

  In FIG. 5, the product number is information for uniquely identifying the product. The product advertisement is advertisement information related to the product. The product category indicates a product category. The product name indicates the name of the product. The target attribute indicates an attribute of a customer who is a target when selling a product. For example, the target attribute includes gender, age, occupation, annual income, height, weight, dwelling form, child gender, and child age.

  The user information table 242 is a table that holds user information acquired from each mobile terminal 100. FIG. 6 is a diagram illustrating an example of the data structure of the user information table. As illustrated in FIG. 6, the user information table 242 includes a terminal ID, a purchase history, a browsing history, and personal information. The terminal ID is information that uniquely identifies the mobile terminal 100. The explanation regarding the purchase history, browsing information, and personal information is the same as the explanation regarding the purchasing history, browsing information, and personal information shown in FIG.

  The individual advertisement information 243 is a table that holds information on products to be distributed to individual users. FIG. 7 is a diagram illustrating an example of the data structure of the individual advertisement information. As shown in FIG. 7, the individual advertisement information 243 includes a product number, a product category, a product name, a product attribute, and an advertisement for individuals.

  In FIG. 7, the product number is information for uniquely identifying the product. The product category indicates a product category. The product name indicates the name of the product. The product attribute indicates the attribute of the product. The product attributes include target, age, color, price, size, and the like. The personalized product advertisement is information for individuals corresponding to the product.

  The position table 244 holds position information of each display device 40. FIG. 8 is a diagram illustrating an example of a data structure of position information. As shown in FIG. 8, the position table 244 associates identification information with arrangement coordinates. The identification information is information that uniquely identifies the display device 40. The arrangement coordinates indicate coordinates where the display device 40 is arranged.

  Returning to the description of FIG. The control unit 250 includes an acquisition unit 251, a first determination unit 252, a second determination unit 253, an output unit 254, and a distribution unit 255. For example, the control unit 250 corresponds to an integrated device such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). The control unit 250 corresponds to an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit).

  The acquisition unit 251 is a processing unit that acquires user information from each mobile terminal 100. The acquisition unit 251 stores the acquired user information in the user information table 242. Hereinafter, an example of processing of the acquisition unit 251 will be specifically described.

  When receiving an authentication request from the mobile terminal 100, the acquisition unit 251 transmits an authentication response to the requesting mobile terminal 100. Subsequently, the acquisition unit 251 acquires disclosure flag information from the mobile terminal 100 and determines whether the disclosure flag is “on” or “off”. The acquisition unit 251 ends the process when the disclosure flag is “off”.

  When the disclosure flag is “on”, the acquisition unit 251 requests the mobile terminal 100 to disclose user information and acquires the user information from the mobile terminal 100. The acquisition unit 251 stores the user information in the user information table 242.

  In addition, when the disclosure flag of the mobile terminal 100 is “on”, the acquisition unit 251 requests location information from the mobile terminal 100. The acquisition unit 251 outputs the position information to the output unit 254.

  The first determination unit 252 is a processing unit that compares the product information table 241 and the user information table 242 and determines product information to be notified to a plurality of users using the display device 40. Hereinafter, an example of processing of the first determination unit 252 will be specifically described.

  The first determination unit 252 compares the product information table 241 and the user information table 242, and determines whether there is a product category of the product number “n” in the purchase history of the terminal ID “m”. Here, the terminal ID “m” indicates a certain terminal ID, and the product number “n” indicates a certain product number.

  If the purchase history of terminal ID “m” includes the product category of product number “n”, first determination unit 252 adds 1 to the point corresponding to product number “n”. In addition, when the browsing history of the terminal ID “m” includes the product category of the product number “n”, the first determination unit 252 adds 1 to the point corresponding to the product number “n”. The first determination unit 252 adds 1 to the point corresponding to the product number “n” when the personal information of the terminal ID “m” matches the target attribute of the product number “n”. .

  The 1st determination part 252 produces | generates the total table which totaled the point of the product number corresponding to each terminal ID by repeatedly performing the said process with respect to each terminal ID100a-M and each product number 1-N. FIG. 9 is a diagram illustrating an example of the data structure of the aggregation table. As shown in FIG. 9, this tabulation table associates the points given to the product number by each terminal ID and the total value of the points. For example, “3” points are given to the product number “1” by the terminal ID “100a”, and “2” points are given to the product number “1” by the terminal ID “100b”. Further, “0” points are given to the product number “1” by the terminal ID “100c”, and “2” points are given to the product number “1” by the terminal ID “100d”. The total value of points given to the product number “1” is “7”.

  The first determination unit 252 refers to the tabulation table and identifies the product number that maximizes the total value of points. In the example illustrated in FIG. 9, the product number having the maximum total point value is the product number “1”. The first determination unit 252 outputs the specified product number information to the output unit 254.

  The second determination unit 253 is a processing unit that compares the user information table 242 and the individual advertisement information 243 and determines product information to be notified to each user. Hereinafter, an example of processing of the second determination unit 253 will be specifically described.

  The second determination unit 253 compares the user information table 242 and the individual advertisement information 243, and specifies a product number that hits the key, using the terminal ID purchase history, browsing history, and personal information as keys. When the second determination unit 253 hits a plurality of product numbers, the second determination unit 253 may narrow down the product numbers according to the number of hits. The second determination unit 253 outputs the set of the identified product number and terminal ID to the distribution unit 255.

  For example, if the hit product number is specified from the individual advertisement information 243 in FIG. 7 using the purchase history, browsing history, and personal information of the terminal ID 100a in FIG. 6 as keys, “Men's fashion”, “Men”, age “30 years ", Item numbers" 1 "and" 2 "are hit. In this case, the second determination unit 253 outputs information in which the product numbers “1” and “2” are associated with the terminal ID “100a” to the distribution unit 255.

  The output unit 254 is a processing unit that outputs product information to the display device 40. The output unit 254 executes processing for specifying the output destination display device 40 and processing for acquiring product information to be transmitted to the display device 40.

  A process in which the output unit 254 specifies the output display device 40 will be described. The output unit 254 acquires the position information of each mobile terminal 100 from the acquisition unit 251. The output unit 254 compares the position information of each mobile terminal 100 and the position table 244 to identify the display device 40 that is closest to each mobile terminal 100.

  For example, the output unit 254 votes for each mobile terminal 100 a process for identifying the display device 40 that is closest to the position of the mobile terminal 100, and displays the display device 40 with the largest number of votes as a display destination of product information. The device 40 is specified.

  A process in which the output unit 254 acquires product information to be transmitted to the display device 40 will be described. The output unit 254 acquires product number information from the first determination unit 252. The output unit 254 compares the product number with the product information table 241 and acquires product advertisement information corresponding to the product number. The output unit 254 transmits the acquired product advertisement information to the output destination display device 40 specified in the above processing.

  When displaying the product information on the display device 40, the output unit 254 may cause the display device 40 to display information that causes the user to pay attention to the mobile terminal 100 held by the user in addition to the product information. good. For example, in addition to the product information, the output unit 254 causes the display device 40 to display information such as “notified the mobile terminal about advantageous information about the product” and “issued a coupon”. Also good.

  Note that the output unit 254 may control the display position where the display device 40 displays the product information in accordance with characteristics such as the age of the user. For example, the output unit 254 compares the terminal ID and the user information table 242, and specifies the age of the user. The output unit 254 specifies the display position based on the user's age and the position specification table, and notifies the display device 40 of the display position. For example, it is assumed that the output unit 254 holds a position specifying table.

  FIG. 10 is a diagram illustrating an example of a data structure of the position specifying table. As shown in FIG. 10, the age is associated with the display position. For example, when the user's age is 0 to 5 years, the output unit 254 displays the product information in the lower part when the display screen of the display device 40 is divided into three. The output unit 254 displays the product information on the middle portion of the display screen when the user's age is 6 to 10 years old. The output unit 254 displays the product information on the upper part of the display screen when the age of the user is 11 years or older.

  Further, the output unit 254 may control the display position where the display device 40 displays the product information according to the position information of the mobile terminal 100. For example, the output unit 254 determines whether the average position of each mobile terminal 100 is the left side, the front side, or the right side with respect to the display screen of the display device 40 based on the position information of the mobile terminal 100. When the average position of each mobile terminal 100 is on the left side with respect to the display screen of the display device 40, the output unit 254 displays product information on the left half of the display screen of the display device 40. When the average position of each mobile terminal 100 is on the right side with respect to the display screen of the display device 40, product information is displayed on the right half of the display screen of the display device 40. Further, when the average position of each mobile terminal 100 is in front of the display screen of the display device 40, product information is displayed on the entire display screen of the display device 40.

  The distribution unit 255 is a processing unit that distributes a personalized product advertisement to each mobile terminal 100. The distribution unit 255 compares the set of the product information and the terminal ID with the individual advertisement information 243, and specifies the personalized product advertisement to be transmitted to the mobile terminal 100 with each terminal ID. The distribution unit 255 transmits the personalized product advertisement specified for each terminal ID to the corresponding mobile terminal 100.

  Further, the distribution unit 255 may distribute a coupon for discounting a fee for purchasing a product at a predetermined store when distributing a personalized product advertisement. When the distribution unit 255 distributes the coupon, the output unit 254 causes the display device 40 to display information indicating that the coupon has been issued to the mobile terminal 100.

  Next, a processing procedure of the system according to the present embodiment will be described. FIG. 11 is a flowchart illustrating a processing procedure of exchange between the mobile terminal and the advertisement server until user information is acquired. As shown in FIG. 11, the mobile terminal 100 connects to the access point 10 (step S101), and makes an authentication request to the advertisement server 200 (step S102).

  When receiving the authentication request, the advertisement server 200 sends an authentication response to the mobile terminal 100 (step S103). After receiving the authentication response, the mobile terminal 100 transmits information on the disclosure flag of the user information to the advertisement server 200 (step S104).

  The advertisement server 200 receives the disclosure flag information from the mobile terminal 100, and when the disclosure flag information is “on”, makes a disclosure request for user information to the mobile terminal 100 (step S105). When the mobile terminal 100 receives a request for disclosure of user information from the advertisement server 200, the mobile terminal 100 transmits the user information to the advertisement server 200 (step S106).

  Next, the processing procedure of the mobile terminal 100 shown in FIG. 11 will be specifically described. FIG. 12 is a flowchart showing the processing procedure of the mobile terminal. The mobile terminal 100 searches for the access point 10 (step S201), and determines whether an access point has been detected (step S202). If the mobile terminal 100 has not detected the access point 10 (step S202, No), the mobile terminal 100 proceeds to step S201.

  When the mobile terminal 100 detects the access point 10 (step S202, Yes), it connects to the access point 10 (step S203). The mobile terminal 100 searches the advertisement server 200 (step S204) and determines whether the advertisement server 200 is detected (step S205). If the mobile terminal 100 has not detected the advertisement server 200 (No at Step S205), the mobile terminal 100 proceeds to Step S204.

  On the other hand, when the mobile terminal 100 detects the advertisement server 200 (step S205, Yes), the mobile terminal 100 issues an authentication request to the advertisement server 200 (step S206). The mobile terminal 100 receives the authentication response from the advertisement server 200 (step S207), and transmits the information on the disclosure flag of the user information to the advertisement server 200 (step S208).

  The mobile terminal 100 receives a request for disclosure of user information from the advertisement server 200 (step S209), and transmits the user information to the advertisement server 200 (step S210).

  Next, the processing procedure of the advertisement server 200 shown in FIG. 11 will be specifically described. FIG. 13 is a flowchart (1) showing the processing procedure of the advertisement server. As shown in FIG. 13, the advertisement server 200 receives an authentication request from the mobile terminal 100 (step S301), and transmits an authentication response to the mobile terminal 100 (step S302).

  The advertisement server 200 receives the information on the disclosure flag of the user information from the mobile terminal 100 (Step S303). The advertisement server 200 determines whether or not the disclosure flag of the user information is “on” (step S304). When the disclosure flag is not “on” (step S304, No), the advertisement server 200 ends the process.

  When the disclosure flag is “on” (step S304, Yes), the advertisement server 200 requests the mobile terminal 100 to disclose user information (step S305). The advertisement server 200 receives the user information from the mobile terminal 100 (step S306) and stores the user information in the user information table 242 (step S307).

  Next, a processing procedure in which the advertisement server 200 displays product information on the display device 40 based on the user information and transmits the product information to each mobile terminal 100 will be described. FIG. 14 is a flowchart (2) illustrating the processing procedure of the advertisement server.

  As illustrated in FIG. 14, the advertisement server 200 executes a determination process (step S401). The advertisement server 200 identifies product advertisement information (step S402). The advertisement server 200 identifies a personalized product advertisement (step S403), and identifies the display device 40 (step S404).

  The advertisement server 200 displays product advertisement information on the display device 40, and distributes a personalized product advertisement to each mobile terminal 100 (step S405).

  Next, the procedure of the determination process shown in step S401 in FIG. 14 will be described. FIG. 15 is a flowchart illustrating the processing procedure of the determination process. As shown in FIG. 15, the advertisement server 200 refers to the product information table 241 (step S501) and refers to the user information table 242 (step S502). The advertisement server 200 initializes the counter n (step S503). For example, the initial value of the counter n is set to 0.

  The advertisement server 200 determines whether or not the condition of n <N is satisfied (step S504). Here, N is a natural number larger than n. When the condition of n <N is not satisfied (step S504, No), the advertisement server 200 determines the product number with the highest point (step S505).

  On the other hand, if the condition of n <N is satisfied (step S504, Yes), the advertisement server 200 initializes the counter m (step S506). For example, the initial value of the counter m is set to 0.

  The advertisement server 200 determines whether or not the condition of m <M is satisfied (step S507). Here, M is a natural number larger than m. When the condition of m <M is not satisfied (step S507, No), the advertisement server 200 updates the value of n with the value of n + 1 (step S508), and proceeds to step S504.

  On the other hand, when the condition of m <M is satisfied (step S507, Yes), the advertisement server 200 determines whether or not the product category of the product n exists in the purchase history of the mobile terminal m (step S509). When the product category of the product n does not exist in the purchase history of the mobile terminal m (No at Step S509), the advertisement server 200 proceeds to Step S511.

  On the other hand, when the product category of the product n exists in the purchase history of the mobile terminal m (Yes in step S509), the advertisement server 200 adds 1 to the point of the product n (step S510), and proceeds to step S511. To do.

  The advertisement server 200 determines whether or not the product category of the product n exists in the browsing history of the mobile terminal m (Step S511). When the merchandise category of the merchandise n does not exist in the browsing history of the mobile terminal m (No at Step S511), the advertisement server 200 proceeds to Step S513.

  On the other hand, when the product category of the product n exists in the browsing history of the mobile terminal m (step S511, Yes), the advertisement server 200 adds 1 to the point of the product n (step S512), and proceeds to step S513. To do.

  The advertisement server 200 determines whether or not the personal information of the mobile terminal m matches the target attribute of the product n (Step S513). When the personal information of the mobile terminal m does not match the target attribute of the product n (No at Step S513), the advertisement server 200 proceeds to Step S515.

  On the other hand, when the personal information of the mobile terminal m matches the target attribute of the product n (step S513, Yes), the advertisement server 200 adds 1 to the point of the product n (step S514), and proceeds to step S515. To do. The advertisement server 200 updates the value of m with the value of m + 1 (step S515), and proceeds to step S507.

  Next, the effect of the system according to the present embodiment will be described. The advertisement server 200 according to the present embodiment displays, on the display device 40, product information that each user is interested in based on the user information collected from each mobile terminal 100, and also causes the mobile terminal 100 to Turn your attention. Then, the advertisement server 200 distributes the product information individually estimated for each user based on the user information to each mobile terminal 100. Thereby, the user's interest can be attracted to the notified information.

  Further, the system according to the present embodiment compares the position information of each mobile terminal 100 and the position information of the display device 40 to identify the display device 40 closest to each mobile terminal 100, and identifies the specified display device 40. Display product information on. For this reason, merchandise information can be displayed on the display device which the user of each mobile terminal 100 is likely to notice.

  Also, the system according to the present embodiment acquires disclosure flag information from the mobile terminal 100, and acquires user information from the mobile terminal 100 when the disclosure flag is “on”. For this reason, it is possible to prevent the user information from being transmitted to the advertisement server 200 against the intention of the user.

  Next, an example of a computer that executes a distribution program that realizes the same function as the advertisement server shown in the above embodiment will be described. FIG. 16 is a diagram illustrating an example of a computer that executes a distribution program.

  As illustrated in FIG. 16, the computer 300 includes a CPU 301 that executes various arithmetic processes, an input device 302 that receives input of data from a user, and a display 303. The computer 300 also includes a reading device 304 that reads a program or the like from a storage medium, and an interface device 305 that exchanges data with other computers via a network. The computer 300 also includes a RAM 306 that temporarily stores various types of information and a hard disk device 307. The devices 301 to 307 are connected to the bus 308.

  The hard disk device 307 includes an acquisition program 307a, a determination program 307b, an output program 307c, and a distribution program 307d. The CPU 301 reads out each program 307 a to 307 d and develops it in the RAM 306.

  The acquisition program 307a functions as the acquisition process 306a. The determination program 307b functions as a determination process 306b. The output program 307c functions as the output process 306c. The distribution program 307d functions as a distribution process 306d.

  For example, the acquisition process 306 a corresponds to the acquisition unit 251. The determination process 306b corresponds to the first determination unit 252 and the second determination unit 253. The output process 306 c corresponds to the output unit 254. The distribution process 306d corresponds to the distribution unit 255.

  Note that the programs 307a to 307d are not necessarily stored in the hard disk device 307 from the beginning. For example, each program is stored in a “portable physical medium” such as a flexible disk (FD), a CD-ROM, a DVD disk, a magneto-optical disk, and an IC card inserted into the computer 300. Then, the computer 300 may read the programs 307a to 307d from these and execute them.

  The following supplementary notes are further disclosed with respect to the embodiments including the above examples.

(Supplementary note 1) A distribution system having a plurality of mobile terminals, a distribution server, and a display device,
The distribution server
An acquisition unit for acquiring user information from a plurality of mobile terminals,
Based on the product information table in which the product and the features of the product are associated and a plurality of user information, it is determined for each product whether or not the product has a feature corresponding to the user information, and the user information is supported. A first determination unit that searches for products having more characteristics than other products;
A second determination unit for determining a product having characteristics corresponding to the user information based on the product information table and the user information;
An output unit that outputs information on the product determined by the first determination unit to the display device;
A distribution unit that distributes information about the product determined by the second determination unit to a plurality of mobile terminals.

(Supplementary note 2) The distribution system according to supplementary note 1, wherein the output unit further outputs to the display device information notifying a user that product information has been delivered to the mobile terminal.

(Additional remark 3) It has a some display apparatus in a different position, The said acquisition part further acquires the positional information on the said mobile terminal, The said output part outputs the information of goods based on the said positional information The distribution system according to appendix 1, wherein a display device is determined.

(Supplementary note 4) The distribution system according to supplementary note 1, wherein the acquisition unit acquires the user information from a mobile terminal permitted to transmit the user information to the distribution server.

(Supplementary Note 5) A distribution method executed by a computer,
Obtain user information from multiple mobile devices,
Based on the product information table in which the product and the features of the product are associated and a plurality of user information, it is determined for each product whether or not the product has a feature corresponding to the user information, and the user information is supported. Search for the first product that has more features than other products,
Based on the product information table and the user information, a second product having characteristics corresponding to the user information is determined,
Outputting the determined information of the first product to the display device;
A distribution method characterized by executing each process of distributing the determined information of the second product to a plurality of mobile terminals.

(Supplementary note 6) The distribution method according to supplementary note 5, wherein the output processing further outputs to the display device information for notifying a user that product information has been distributed to the mobile terminal.

(Additional remark 7) The said process to acquire further acquires the positional infomation on the said mobile terminal, The said output part sets the display apparatus which outputs the information of goods based on the said positional information among several display apparatuses. 6. The distribution method according to appendix 5, wherein the determination is made from

(Supplementary note 8) The distribution according to supplementary note 5, wherein the acquiring process acquires the user identification information from a mobile terminal that is allowed to transmit the user information to the distribution server. Method.

DESCRIPTION OF SYMBOLS 10 Access point 20 Web server 30 Net store 40a, 40b, 40c Display apparatus 100a, 100b, 100c, 100d Mobile terminal 200 Advertising server

Claims (5)

A distribution system having a plurality of mobile terminals, a distribution server, and a display device,
The distribution server
An acquisition unit for acquiring user information from a plurality of mobile terminals,
Based on the product information table in which the product and the features of the product are associated and a plurality of user information, it is determined for each product whether or not the product has a feature corresponding to the user information, and the user information is supported. A first determination unit that searches for products having more characteristics than other products;
A second determination unit for determining a product having characteristics corresponding to the user information based on the product information table and the user information;
An output unit that outputs information on the product determined by the first determination unit to the display device;
A distribution unit that distributes information about the product determined by the second determination unit to a plurality of mobile terminals.   The distribution system according to claim 1, wherein the output unit further outputs, to the display device, information that notifies a user that product information has been distributed to the mobile terminal.   Having a plurality of display devices at different positions, the acquisition unit further acquires position information of the mobile terminal, and the output unit determines a display device that outputs product information based on the position information The distribution system according to claim 1, wherein:   The distribution system according to claim 1, wherein the acquisition unit acquires the user information from a mobile terminal that is permitted to transmit the user information to the distribution server. A distribution method executed by a computer,
Obtain user information from multiple mobile devices,
Based on the product information table in which the product and the features of the product are associated and a plurality of user information, it is determined for each product whether or not the product has a feature corresponding to the user information, and the user information is supported. Search for the first product that has more features than other products,
Based on the product information table and the user information, a second product having characteristics corresponding to the user information is determined,
Outputting the determined information of the first product to the display device;
A distribution method characterized by executing each process of distributing the determined information of the second product to a plurality of mobile terminals.

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