JP2015060479A - Rewrite card system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a rewrite card system that can give the motivation for next visit to a user.SOLUTION: A rewrite card system includes a rewrite card, reader/writer 11, server 22, and terminal device 21 having a camera and accessible to the server. The rewrite card system includes the steps of: storing an augmented reality marker and digital content associated with the augmented reality marker in the server; rewriting an augmented reality maker thermosensitive printed image data according to update information on customer data in the reader/writer; transmitting data of augmented reality marker image on the rewrite card photographed by the camera from the terminal device to the server to request the provision of the digital content; transmitting the digital content selected in the server from the server to the terminal device; and displaying the image photographed by the camera while superimposing the digital content received from the server on the image in the terminal device.

Description

  The present invention relates to a rewrite card system that provides an augmented reality display service by printing visible information on a rewrite card and photographing the visible information of the rewrite card with an information terminal device with a camera.

  Conventionally, a rewrite card system such as a point card, which is performed for the purpose of customer management and customer acquisition in retail and service stores, is known. The store issues points according to the usage situation and gives a free gift or a cash voucher according to the earned points, so that the possibility of coming to the store next time is increased and the sales promotion effect can be expected.

  In addition, a point card system has been proposed in which a symbol image and a message related to an event such as a special sale or service to be performed in the future are displayed on a rewrite recording unit of the point card (see, for example, Patent Document 1).

JP 2005-169762 A

  The rewrite card system used as a point card, membership card, examination ticket, etc. is difficult to differentiate from other stores when adjacent stores provide the same point service, and the motivation to visit next time is also sufficient I could not say. The present invention adds a digital content display service based on augmented reality (AR) display according to the use point, in addition to point additional information on the point card, reservation information and use information on the membership card or examination ticket, etc. Therefore, it is an object of the present invention to provide a rewrite card system that can motivate the next use.

A rewritable card comprising at least an augmented reality marker (hereinafter referred to as AR marker) thermal print image and a thermal image display unit capable of rewriting the visible print visible information, and a customer data recording unit for recording customer data;
A reader / writer having a storage device that reads customer data from the customer data recording unit of the rewrite card, rewrites visible information, and writes and reads AR marker image data;
A server having an AR marker storage unit, a digital content storage unit, a communication unit, and a control unit;
A camera capable of capturing an image including an AR marker displayed on a rewrite card, a display device capable of displaying digital content, and a terminal device accessible to a server via a network;
In the server, storing an AR marker recorded on the rewrite card based on the acquisition point, and digital content linked to the AR marker;
In the reader / writer, rewriting the AR marker thermal print image according to the update information of the customer data;
Transmitting AR marker image data of a rewrite card photographed by the camera from the terminal device to the server, and requesting provision of digital content;
Transmitting the digital content selected in the server from the server to the terminal device;
The rewrite card system comprising a step of superimposing and displaying the digital content received from the server on the image taken by the camera in the terminal device, and providing an augmented reality display service.

  In addition to point additional information on point cards, reservation information and usage information on membership cards and medical examination tickets, the present invention adds a digital content display service based on augmented reality display according to usage points, so that it can be used next time A rewrite card system that can be motivated can be provided.

Explanatory drawing which shows the example of rewriting of a rewrite point card. Explanatory drawing which shows the example of rewriting of a rewrite examination ticket. Explanatory drawing of a reader / writer. Explanatory drawing which shows the function structure of a reader / writer. The flowchart which shows the rewrite card rewriting method. Explanatory drawing which shows the function structure of an augmented reality display. The flowchart which shows an augmented reality display method. Explanatory drawing of a terminal device. Explanatory drawing of an augmented reality display. 1 is a schematic configuration diagram of a rewrite card system according to an embodiment.

  Hereinafter, the rewrite card system of the present invention will be described in detail.

  Examples of the thermal image display unit in which the visible information of the rewritable card according to the present invention can be rewritten include, for example, a cloudy type reversible thermosensitive recording layer or a leuco dye and a reversible developer in which organic low molecules are dispersed in a resin base material. And a leuco-type reversible thermosensitive recording layer containing a curable resin. The rewritable card system of the present invention can be used for both cloudy type and leuco type. In particular, a leuco type with clear contrast is suitable as a rewrite card used in the rewrite card system of the present invention.

  A customer data recording unit for recording customer data of a rewrite card according to the present invention includes a magnetic recording layer, an IC chip, and a method of providing a magnetic recording layer on the opposite side of the thermal image display unit of the rewrite card to the thermal image display unit. And a method of embedding an IC chip inside the card, a method of recording a two-dimensional code or a barcode on the thermal image display unit, and the like.

  Rewrite cards can be broadly divided into thin cards with a total thickness of about 200 to 260 μm and thick cards with a thickness of about 400 to 800 μm. A thin card has a reversible thermosensitive recording layer and a protective layer on a support having a polyester film of 188 μm or 250 μm, and is provided on the protective layer when performing pattern printing with UV ink. On the other hand, a thick card generally has a structure in which UV printing is performed on a PET-G core sheet or a polyvinyl chloride core sheet in advance, and a rewritable film of a transparent base material is pasted thereon with a paste. ing.

  As an example of the rewrite card according to the present invention, it is used for rewriting point additional information on a point card, reservation information on a membership card, a medical examination ticket, etc., or usage information. FIG. 1 shows an example of rewriting visible information in a thermal image display unit using a point card as an example. A rewrite point card 1a in FIG. 1A shows a point card before issuance, and the pre-printed image 2a and the AR marker frame printed image 6a are fixed images provided by UV printing. Although the pre-printed image 2a and the AR marker frame printed image 6a are not necessarily required, it is more preferable to provide an image that is not rewritten because printing can reduce deterioration of the card surface due to thermal printing.

  FIG.1 (b) has shown the example of the point card | curd at the time of 10P acquisition. Member No. The expiration date, accumulated points, guidance information, and the like are displayed as rewritable thermal print visible information 4a, and an AR marker thermal print image 3a is displayed. By combining the AR marker frame print image 6a with the AR marker thermal print image 3a as an AR marker 5a, the reading speed and accuracy of the AR marker image by the camera can be improved compared to the case of only a figure or a character string. Improvement can be expected. In order to match the orientation of the augmented reality content displayed on the terminal device with the orientation of the image captured by the camera, the AR marker image needs to be asymmetrical in the vertical and horizontal directions. FIG.1 (c) has shown the example of the point card | curd at the time of 100P acquisition. If the AR marker thermal print image is set to be changed from 3a to 3b in advance when 100P is acquired, the thermal print visible information is rewritten from 4a to 4b and the AR marker thermal print image is changed from 3a to 3b. Rewrite.

  FIG. 2 shows an example of rewriting visible information in a thermal image display unit, taking an examination ticket of a dental clinic as an example. The rewrite examination ticket 1b in FIG. 2A shows the examination ticket in a state before issuance, and the pre-printed image 2b and the AR marker character printed image 6b are fixed images provided by UV printing. The pre-printed image 2b and the AR marker character printed image 6b are not necessarily required, but are preferably provided by printing for the same reason as the rewrite point card.

  FIG. 2B shows an example at the first visit. The ID number, patient name, visit date, appointment time, number of visits, etc. are displayed as rewritable thermal print visible information 4c, and an AR marker thermal print image 3c is displayed. The AR marker thermal print image 3c uses a character code, and an image combined with the AR marker character print image 6b is an AR marker 5c. By combining the AR marker character print image and the character code, the AR marker can be easily identified by the camera, and improvement in readability can be expected. In the case of only a character card, it is difficult to distinguish it from other thermal printing character strings.

  FIG.2 (c) has shown the example at the time of a return visit. The thermal print visible information such as visit date, reservation time, number of visits, etc. is rewritten from 4c to 4d, and the AR marker thermal print image is rewritten from 3c to 3d. The method of combining an AR marker character print image and an AR marker thermal print image into an AR marker is effective for a reader / writer of a type that can perform thermal printing only on a character code.

  Since the rewrite examination ticket 1b can rewrite the next reservation date, reservation time, precautions, etc. according to the patient according to the user, cooperation with the reservation system is also useful.

  FIG. 3 is an explanatory diagram of the reader / writer. FIG. 3A shows an example of a stand-alone type reader / writer. The reader / writer 11 includes an input unit 16a including a numeric keypad, a display unit 17a such as a liquid crystal or LED, and a card insertion / discharge port 15a. FIG. 3B shows an example of a personal computer control type reader / writer. The PC-controlled reader / writer 12 includes a card insertion / eject port 15b in the casing and a card reading / writing unit in the casing, and is connected to the control device 13 and the communication cable 14 for use. The control device 13 includes an input unit 16b and a display unit 17b. An externally connected keyboard and external monitor may be connected to the control device 13.

  FIG. 4 shows a functional configuration of the reader / writer 11 shown in FIG. The housing includes a card reading / rewriting unit 51, a storage unit 53, an input unit 16a, a display unit 17a, a control unit 52 including control of card insertion / ejection and the like.

  FIG. 5 is an example of a flowchart showing rewriting of the thermal image display unit and customer data recording unit of the rewrite card. In the following, a system using the PC-controlled reader / writer 12 of FIG. 3B will be described as an example where the rewrite card is a point card.

  Before executing the flow showing the rewriting of the thermal image display unit and the customer data recording unit of the rewrite card, the AR marker print image data and the change of the AR marker print image data according to the acquired points are changed with respect to the storage unit 53 of FIG. A process of registering the conditions in association with each other is performed.

  In the first step S1, the rewrite point card 1a is inserted into the reader / writer 12. In the next step S2, customer information is read from the customer data storage unit, and collation processing is performed in step S3. Next, data to be newly added in step S4 is input from the input unit 16b. In step S5, the previous data and data to be newly added are calculated by the control device. In step S6, the AR marker thermal sensor corresponding to the arrival point is calculated. The print image data and the thermal print visible information data are transferred to the reader / writer 12, and the thermal image display unit is rewritten and the customer data recording unit is rewritten in step S7, and the rewrite point card 1a is ejected.

  FIG. 6 shows the configuration of the server 22 and the terminal device 21 that constitute the augmented reality display service according to the present invention. The server 22 includes a communication unit 71, a control unit 73, an AR marker storage unit 72, and a content storage unit 74. The terminal device 21 includes a camera 64, a control unit 63, a communication unit 61, and a touch panel input display unit 62. The touch panel input display unit 62 of the terminal device 21 has both display and input functions by the touch panel.

  FIG. 7 is a diagram illustrating a process of photographing the rewrite examination ticket 1b using a smartphone as the terminal device 21. As a terminal device usable for the augmented reality display service, a PAD, a personal computer with a camera, a tablet computer, or the like can be used in addition to the smartphone. As a pre-stage for photographing the rewrite card 1b using the terminal device 21, the application software for controlling the camera, detecting the marker, communicating with the server, and superimposing the real image and the digital content is started, and the rewrite examination ticket The distance and angle between the terminal device 21 and the rewrite examination ticket 1b are adjusted so that the entire AR marker 5c printed and displayed on 1b enters the display screen. The AR marker 5c is detected from the image data displayed on the terminal device through the camera.

  FIG. 8 is a diagram showing a specific example of the augmented reality service according to the present invention. The augmented reality display service according to the present invention uses the camera of the terminal device 21 to read the AR marker 5c displayed on the rewrite examination ticket 1b, and receives digital content corresponding to the read AR marker 5c from the server 22 to the terminal device 21. The digital content downloaded from the server 22 is superimposed on the captured image 31a of the camera and displayed on the touch panel input display unit 62 of the terminal device 21, thereby providing an augmented reality display service to the user of the terminal device.

  FIG. 9 shows an example of a flowchart of the augmented reality display service. The display processing of the augmented reality display service according to the present invention will be described below with reference to FIGS. 6, 7, 8 and 9 together. Before executing the flow showing the augmented reality display service, the server 22 registers the digital content registration, the AR marker 5c registration, and the digital content and AR marker linking in the content storage unit 74 and the AR marker storage unit 72, respectively. Processing is performed.

  In step S21, application software for performing control such as camera control, marker detection, communication with the server, and superimposed display of a real image and digital content is activated so that the camera image is displayed on the touch panel input display unit 62. prepare.

  In step S22, the distance and angle between the terminal device 21 and the rewrite examination ticket 1b are adjusted so that the entire AR marker 5c printed and displayed on the rewrite examination ticket 1b enters the display screen.

  In step S23, the control unit 63 detects the AR marker 5c from the image data captured by the camera 64.

  In step 24, the communication unit 61 transmits the image data of the AR marker 5c to the server 22 via the network, and requests provision of digital content.

  In step S <b> 25, the communication unit 71 of the server 22 receives a digital content request instruction from the terminal device 21.

  In step S <b> 26, the control unit 73 of the server 22 collates the AR marker 5 c received by the communication unit 71 with the AR marker storage unit 72 and acquires the digital content 41 c associated with the AR marker 5 c from the digital content storage unit 74.

  In step S27, the communication unit 71 of the server 22 transmits the acquired digital content 41c to the terminal device 21 via the network.

  In step S <b> 28, the communication unit 61 of the terminal device 21 receives the digital content 41 c transmitted from the server 22.

  In step S29, the control unit 63 of the terminal device 21 superimposes the received digital content 41c on an image photographed by the camera and causes the touch panel input display unit 62 to display the augmented reality display service to the terminal device user.

  FIG. 10 is a schematic configuration diagram of the rewrite card system according to the embodiment of the present invention.

  FIG. 10A shows a service for displaying the augmented reality on the terminal device 21 with the rewrite examination ticket 1b and the digital content 41c at the first visit using a rewrite card as an example of a rewrite examination ticket for a dental clinic.

  The rewrite examination ticket can rewrite the next reservation date, reservation time, precautions, etc. according to the user, and can also rewrite the AR marker thermal print image. The augmented reality display service shown in FIG. 10A displays a three-dimensional CG image of a squirrel on a real image taken by a camera, so that it appears as if a squirrel actually appeared. Can provide fun.

  FIG. 10B shows a service for displaying the rewrite examination ticket 1b and the digital content 41d at the second visit on the terminal device 21 in augmented reality. Since the rewrite card can easily rewrite the AR marker, it is possible to change the augmented reality display displayed according to the user's preference and the number of visits using a single card. The digital content 41d has two three-dimensional CG images of squirrels. Such a service is useful as a motivation for younger users to visit for regular medical examinations.

DESCRIPTION OF SYMBOLS 1 Rewrite card 1a Rewrite point card 1b Rewrite examination ticket 2a, 2b Preprinted image 3a, 3b, 3c, 3d AR marker thermal print image 4a, 4b, 4c, 4d Thermal print visible information 5a, 5b, 5c, 5d AR marker 6a AR marker frame print image 6b AR marker character print image 11 Reader / writer 12 PC-controlled reader / writer 13 Control device 14 Communication cable 15a, 15b Card insertion / discharge port 16a, 16b Input unit 17a, 17b Display unit 21 Terminal device 22 Server 31a , 31b, 31c Rewrite card captured image 41a, 41b Content 51 displayed superimposed on captured image Card reading / rewriting unit 52, 63, 73 Control unit 53, 64 Storage unit 61, 71 Communication unit 62 Touch panel input display unit 72 AR Marker The storage unit 74 content storage unit

Explanatory drawing which shows the example of rewriting of a rewrite point card. Explanatory drawing which shows the example of rewriting of a rewrite examination ticket. Explanatory drawing of a reader / writer. Explanatory drawing which shows the function structure of a reader / writer. The flowchart which shows the rewrite card rewriting method. Explanatory drawing which shows the function structure of an augmented reality display. Explanatory drawing of a terminal device . Explanatory drawing of an augmented reality display . The flowchart which shows an augmented reality display method . 1 is a schematic configuration diagram of a rewrite card system according to an embodiment.

FIG. 7 is a diagram illustrating a process of photographing the rewrite examination ticket 1b using a smartphone as the terminal device 21. As a terminal device usable for the augmented reality display service, a PAD, a personal computer with a camera, a tablet computer, or the like can be used in addition to the smartphone. As a pre-stage for photographing the rewrite card 1b using the terminal device 21, the application software for controlling the camera, detecting the marker, communicating with the server, and superimposing the real image and the digital content is started, and the rewrite examination ticket The distance and angle between the terminal device 21 and the rewrite examination ticket 1b are adjusted so that the entire AR marker 5c printed and displayed on 1b enters the display screen. The AR marker 5c is detected from the image data displayed on the terminal device 21 through the camera.

FIG. 8 is a diagram showing a specific example of the augmented reality service according to the present invention. The augmented reality display service according to the present invention uses the camera of the terminal device 21 to read the AR marker 5c displayed on the rewrite examination ticket 1b, and receives digital content corresponding to the read AR marker 5c from the server 22 to the terminal device 21. The digital content downloaded from the server 22 is superimposed on the captured image 31a of the camera and displayed on the touch panel input display unit 62 of the terminal device 21 , thereby providing an augmented reality display service to the user of the terminal device 21 .

DESCRIPTION OF SYMBOLS 1 Rewrite card 1a Rewrite point card 1b Rewrite examination ticket 2a, 2b Preprinted image 3a, 3b, 3c, 3d AR marker thermal print image 4a, 4b, 4c, 4d Thermal print visible information 5a, 5b, 5c, 5d AR marker 6a AR marker frame print image 6b AR marker character print image 11 Reader / writer 12 PC-controlled reader / writer 13 Control device 14 Communication cable 15a, 15b Card insertion / discharge port 16a, 16b Input unit 17a, 17b Display unit 21 Terminal device 22 Server 31a , 31b Rewrite card captured images 41 c , 41 d Content 51 displayed superimposed on captured images Card read / write rewrite units 52, 63, 73 Control unit 53 Storage unit 61, 71 Communication unit 62 Touch panel input display unit
64 cameras 72 AR marker storage unit 74 content storage unit

Claims (1)

A rewritable card comprising at least an augmented reality marker thermal print image and a thermal print visible information that can be rewritten, and a customer data recording unit on which customer data is recorded;
A reader / writer having a storage device that reads customer data from the customer data recording unit of the rewrite card, rewrites visible information, and can write and read augmented reality marker image data;
A server having an AR marker storage unit, a digital content storage unit, a communication unit, and a control unit;
A camera capable of capturing an image including an augmented reality marker displayed on a rewrite card, a display device capable of displaying digital content, and a terminal device accessible to a server via a network;
In the server, the step of storing the augmented reality marker recorded in the rewrite card based on the acquisition point and the digital content linked to the augmented reality marker;
In the reader / writer, the step of rewriting the augmented reality marker thermal print image according to the update information of the customer data;
Transmitting augmented reality marker image data of a rewrite card photographed by the camera from the terminal device to the server, and requesting provision of digital content;
Transmitting the digital content selected in the server from the server to the terminal device;
The rewrite card system comprising a step of superimposing and displaying the digital content received from the server on the image taken by the camera in the terminal device, and providing an augmented reality display service.