JP2015005894A - Information distribution device, information distribution method, and information distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To distribute information matched with user's preference to a user terminal.SOLUTION: An information distribution device has: calculation means 22 for calculating residence time at each access point, using connection information obtained after a user terminal 11 connects to a plurality of access points; determination means 22 for determining whether or not the residence time exceeds a predetermined time and storing the access point whose residence time exceeds a predetermined time in storage means 25; and distribution means 23 for selecting information on the access point whose residence time exceeds a predetermined time which is stored in the storage means 25 and distributing the selected information to the user terminal 11, at a predetermined timing.

Description

  The present invention relates to an information distribution apparatus, an information distribution method, and an information distribution program for distributing information to a user terminal connected to an access point.

  With the evolution of mobile terminals such as smartphones and tablets, in recent years, O2O (Online 2 Offline) services have been developed. The O2O service is a measure that promotes an action on the Internet (online) to an off-net action (offline) or an online information contact action that affects offline purchase behavior. Specifically, a purchase promotion service that mobilizes customers from “mobile terminals (online)” to “actual stores (offline)” such as stores and restaurants.

  For example, Non-Patent Document 1 describes an O2O service that provides recommended information along a line to a mobile member.

“Starting provision of O2O service“ SMART STACIA ”for mobile members and joint trial on O2O marketing”, NTT Holding Company News Release, <URL: http://www.ntt.co.jp/news2012 /1210/121004a.html>

  In a conventional O2O service, when a user checks in, advertisement information such as a coupon at a nearby store is provided. However, in the mechanism of providing information every time a user checks in, information that is not interesting to the user or information that does not match the user's preference is uniformly provided, which makes the user feel annoying. is there.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an information distribution apparatus, an information distribution method, and an information distribution program for distributing information that matches a user's preference to a user terminal. is there.

  In order to solve the above-described problem, the first aspect of the present invention is an information distribution device that calculates a staying time at each access point using connection information of a user terminal connected to a plurality of access points. And determining whether or not the stay time exceeds a predetermined time, storing the access point in which the stay time exceeds the predetermined time in the storage means, and stored in the storage means at a predetermined timing, Distribution means for selecting information related to an access point whose stay time exceeds a predetermined time and distributing the selected information to the user terminal.

  In the information distribution apparatus, the predetermined timing is a timing at which the user terminal is connected to a predetermined distribution access point.

  In the information distribution apparatus, the calculating means calculates a difference between a time when the user terminal is connected to the first access point and a time when the user terminal is connected to the next second access point as a stay time at the first access point. Calculate as

  In the information distribution apparatus, for each access point, the access point information storage unit stores information related to the access point, and the distribution unit uses the access point information storage unit to set a predetermined stay time. Select information related to access points over time.

  The second aspect of the present invention is an information distribution method performed by a computer, wherein a calculation step of calculating a stay time at each access point using connection information of a user terminal connected to a plurality of access points, and a stay time A determination step of determining whether or not a predetermined time is exceeded, and storing an access point whose stay time exceeds a predetermined time in the storage unit; and a predetermined stay time stored in the storage unit at a predetermined timing A distribution step of selecting information related to an access point that exceeds the time and distributing the selected information to the user terminal;

  In the information distribution method, the predetermined timing is a timing at which the user terminal connects to a predetermined distribution access point.

  In the above information distribution method, the calculating step calculates a difference between a time when the user terminal is connected to the first access point and a time when the user terminal is connected to the next second access point at the first access point. Calculated as stay time.

  A third aspect of the present invention is an information distribution program for causing a computer to function as the information distribution apparatus.

  ADVANTAGE OF THE INVENTION According to this invention, the information delivery apparatus, the information delivery method, and information delivery program which deliver the information suitable for a user preference to a user terminal can be provided.

1 is an overall configuration diagram of an information distribution system according to an embodiment of the present invention. It is a block diagram which shows the structure of a WiFi network. It is a flowchart of a stay time calculation process. It is a figure which shows an example of an action history memory | storage part. It is a flowchart of an information delivery process.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is an overall configuration diagram of an information distribution system according to an embodiment of the present invention. The illustrated information distribution system includes a WiFi network 1 and an information distribution device 2.

  FIG. 2 is a configuration diagram showing the configuration of the WiFi network 1. The WiFi network 1 includes a user terminal 11, a wireless LAN 12, and a plurality of access points 13 and an access point communication device 14 as an access point group.

  The user terminal 11 is a communication terminal used by the user. For example, a mobile terminal such as a smartphone, a tablet terminal, a mobile phone, or a PC can be used. The illustrated user terminal 11 includes a communication unit 111, a control unit 112, and a distribution information storage unit 113. The communication unit 111 communicates by connecting to each access point 13 via the wireless LAN 12. The control unit 112 performs control such as displaying the distribution information distributed from the information distribution device 2 on a display and storing the distribution information in the distribution information storage unit 113. In the distribution information storage unit 113, distribution information distributed from the information distribution device 2 is stored.

  Each access point 13 is a radio wave relay device that is arranged at a predetermined location / position and connects the user terminal 11 to the information distribution device 2 using the wireless LAN 12. The access point is, for example, a WiFi spot for configuring the WiFi network 1.

  The access point communication device 14 is connected to a plurality of access points 13, transmits information transmitted from the access point 13 to the information distribution device 2, and transmits information transmitted from the information distribution device 2 to the access point 13.

  In this embodiment, WiFi is used as the wireless LAN 12, but a network other than WiFi may be used.

  The information distribution device 2 shown in FIG. 1 includes a communication unit 21, a stay time calculation unit 22, a distribution unit 23, an action history storage unit 24, a user terminal information storage unit 25, an access point information storage unit 26, A distribution information storage unit 27; The communication unit 21 communicates with each access point 13 via the access point communication device 14.

  The stay time calculation unit 22 (calculation means, determination means) calculates the stay time at each access point using the connection information that the user terminal 11 has connected to each access point 13. In addition, the stay time calculation unit 22 determines whether or not the calculated stay time exceeds a predetermined time, and stores an access point whose stay time exceeds the predetermined time in the user terminal information storage unit 25.

  The distribution unit 23 (distribution means) selects distribution information related to an access point whose stay time exceeds a predetermined time, which is stored in the user terminal information storage unit 25 at a predetermined timing, and selects the selected distribution information as the user terminal 11. Deliver to.

  The action history storage unit 24 stores connection information that the user terminal 11 has connected to the access point 13. The user terminal information storage unit 25 stores access point connection information whose stay time exceeds a predetermined time. In the access point information storage unit 26, for each access point 13, identification information of distribution information to be distributed in association with the access point 13 is stored in association with each other. The distribution information storage unit 27 stores various distribution information distributed to the user terminal 11 together with identification information.

  Note that the information distribution apparatus 2 according to the present embodiment can use a general-purpose computer system including a CPU, a memory, an external storage device such as an HDD, and the like. In this computer system, each function of the information distribution apparatus 2 is realized by the CPU executing the program of the information distribution apparatus 2 loaded on the memory. Further, the program for the information distribution apparatus 2 can be stored in a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, a DVD-ROM, or can be distributed via a network.

  Next, the processing of this embodiment will be described.

  First, when the user terminal 11 is connected to the WiFi network 1, a process for calculating the staying time at each access point 13 of the user terminal 11 will be described.

  FIG. 3 is a flowchart of the stay time calculation process of the access point 13. When the user terminal 11 is connected to the own access point 13, each access point 13 transmits connection information of the user terminal 11 to the information distribution device 2 via the access point communication device 14 (S 11). The connection information includes user terminal information (for example, a terminal ID) of the connected user terminal 11, access point information (for example, an access point ID) of the own access point 13, and a connection time. . In addition, it is good also as transmitting to the information delivery apparatus 2 the user information (for example, user ID etc.) which uses the said user terminal 11 transmitted from the user terminal 11 instead of user terminal information.

  As a method for connecting the user terminal 11 to the access point 13, for example, the user inputs a predetermined operation such as check-in to the user terminal 11 to connect to the access point 13, or the user terminal 11 is connected to the access point 13. It is conceivable that the user terminal 11 automatically connects to the access point 13 when the portable user moves to a position where the user can communicate with the access point 13.

  Note that the check-in is an operation for notifying a friend / acquaintance of his / her current position through SNS (Social Networking Service) or the like, and the user inputs the location where he / she is from the user terminal 11.

  The access point communication device 14 transmits (transfers) the connection information transmitted from the access point 13 to the information distribution device 2 via the network. The stay time calculation unit 22 of the information distribution device 2 receives the connection information transmitted by the access point 13 via the communication unit 21 and stores it in the action history storage unit 24 (S12).

  FIG. 4 is an example of connection information stored in the action history storage unit 24. The illustrated action history storage unit 24 stores user terminal information, access point information, and connection time included in the connection information in association with the stay time calculated in the next S13. In S <b> 12, information other than the staying time is stored in the action history storage unit 24.

  Then, the stay time calculation unit 22 calculates the stay time of the user terminal 11 included in the connection information (S13). In this embodiment, as the staying time of each access point 13, the time (T (N1)) connected to the first access point 13 and the time (T (N2)) connected to the second access point 13 next ) ((T (N2) −T (N1))) is calculated as the stay time at the first access point 13.

  Specifically, the stay time calculation unit 22 specifies the record immediately before the user terminal 11 of the connection information received in S12 from the action history storage unit 24 using the connection time. That is, the user terminal 11 specifies connection information (record) of the access point connected immediately before connecting to the access point 13 in S11, and acquires the connection time of the connection information. Then, by subtracting the connection time (T (N1)) of the previous connection information from the connection time (T (N2)) of the connection information in S12, the stay time at the access point 13 connected immediately before is calculated, Set to the stay time of the previous connection information record.

  In other words, in this embodiment, the time from when the user connects to the first access point 13 to when the user moves and connects to the next second access point 13 (the access point 13 is switched to another access point 13). Is calculated as the staying time of the first access point 13. Therefore, each time the access point 13 is switched, the staying time of the access point 13 connected so far is calculated.

  In addition, the calculation method of stay time is not limited to the said method, It is good also as calculating by methods other than the above.

  Then, the stay time calculation unit 22 determines whether or not the stay time at the access point 13 immediately before calculated at S13 exceeds a predetermined time (threshold) (S14). When the stay time exceeds the predetermined time (S14: YES), the stay time calculation unit 22 and the record of the previous connection information (user terminal information, access point information, connection time and stay time) are stored in the user terminal information storage unit 25. sign up. That is, the area / periphery of the access point 13 having a long stay time is estimated to be a spot that matches the user's preference of the user terminal 11 (the user is interested), and is registered in the user terminal information storage unit 25.

  On the other hand, when the staying time is equal to or shorter than the predetermined time (S14: NO), the process ends without performing registration in the user terminal information storage unit 25. That is, the area / periphery of the access point 13 having a short stay time is estimated to be a spot that does not match the user's preference of the user terminal 11 (the user is not interested), and is not subject to information distribution. Determine.

  Next, a process in which the information distribution apparatus 2 distributes information to the user terminal 11 at a predetermined timing will be described.

  FIG. 5 is a flowchart of the information distribution process of this embodiment. In the present embodiment, the process of FIG. 5 is performed when the user terminal 11 is connected to a predetermined distribution access point 13 specified in advance among the plurality of access points 13. However, the timing for distributing information is not limited to this, and the processing after S22 in FIG. 5 may be performed at other timings.

  Here, it is assumed that the processing of FIG. 5 is continued after the processing of FIG. That is, the distribution unit 23 of the information distribution apparatus 2 uses the access point information included in the received connection information to determine whether or not the access point 13 that transmitted the connection information in S11 of FIG. (S21). The number of access points for distribution 13 may be one or plural. The access point information set as the distribution access point 13 is assumed to be stored in advance in a storage unit (not shown) of the information distribution apparatus 2, for example. The distribution unit 23 determines whether or not the access point 13 is a distribution access point 13 based on whether or not the access point information included in the connection information is stored in the storage unit.

  When the distribution unit 23 determines that the connection information is not from the distribution access point 13 (S21: NO), the distribution unit 23 ends the process without performing the distribution process. In the case of connection information from the distribution access point 13 (S21: YES), the distribution unit 23 determines whether or not there is a record of user terminal information included in the connection information in the user terminal information storage unit 25 ( S22). That is, the distribution unit 23 determines whether there is an access point 13 in which the user terminal 11 of the user terminal information has stayed in the WiFi network 1 for a predetermined time (threshold).

  When the record of the user terminal information does not exist in the user terminal information storage unit 25, that is, when there is no access point 13 staying beyond a predetermined time (S22: NO), the process is performed without performing the distribution process. finish.

  When the record of the user terminal information exists in the user terminal information storage unit 25, that is, when there is at least one access point 13 staying over a predetermined time (S22: YES), the user terminal information is set. Extract all the records. Then, it is determined that the access point 13 of each access point information set in each extracted record is an access point 13 that matches the user preference of the user terminal 11.

  Then, the distribution unit 23 searches for distribution information related (corresponding) to each extracted access point information (S23). Specifically, the distribution unit 23 refers to the access point information storage unit 26 and identifies the distribution information associated (associated) with each extracted access point information. In the access point information storage unit 26, for each access point 13, identification information of distribution information to be distributed with respect to the access point 13 is associated and stored.

  And the delivery part 23 reads the delivery information of each identified identification information from the delivery information memory | storage part 27, and delivers the read delivery information to the user terminal 11 of the said user terminal information via the communication part 21 (transmission). To do. As the distribution information, various information such as advertisement information, product information, and explanation information related to shops, sights, exhibits, etc. existing in and around the area of each access point 13 can be considered.

  Distribution information distributed by the information distribution device 2 is transmitted to the user terminal 11 via the access point communication device 14, the distribution access point 13, and the wireless LAN 12. The control unit 112 of the user terminal 11 receives the distribution information via the communication unit 111, displays the distribution information on the display, and stores the distribution information in the distribution information storage unit 113. Thereby, the user can receive the distribution information (that is, information related to the access point 13 staying for a long time) that suits his / her preference at an appropriate timing, and the convenience of the user can be improved. .

  As an application example of the above embodiment, for example, it is conceivable to install the WiFi network 1 in an art museum. It is assumed that the user moves in the museum by connecting a user terminal to the WiFi network 1 installed in the museum. That is, it is assumed that a plurality of access points 13 are installed in the entire museum, and the user terminal 11 can be connected to any access point 13 in the museum regardless of where the user terminal 11 moves.

  In such an art museum, when the user carrying the user terminal 11 moves, the user terminal 11 sequentially connects to the destination access point 13. Each access point 13 transmits connection information to the information distribution apparatus 2 when the user terminal 11 is connected. In the information distribution device 2, by calculating the stay time using the connection information of the user terminal 11 to each access point 13, which work is being displayed (access point) where the user has stayed for a long time Can be grasped. In other words, it can be estimated that the works displayed in the place where they have stayed for a long time match the user's preference and the user is interested. In this case, The location (access point) is registered in the user terminal information storage unit 25. On the other hand, it can be presumed that a work exhibited in a place where the stay time is short is a work that does not match the user's preference and is not interested in the user. In this case, the location (access point) is not registered in the user terminal information storage unit 25 as not being subject to information distribution.

  Then, when the user terminal 11 is connected to a predetermined access point 13 for distribution (for example, a souvenir corner when considered from a museum wire), the user terminal 11 is referred to and the user's preference is specified. , Provide information about the work that suits the user's preference at an appropriate time. As a result, sales promotion at the souvenir corner can be expected. In addition, although the application example in a museum was demonstrated here, it is not this limited to a museum.

  In the present embodiment described above, an access point whose stay time exceeds a predetermined time is recorded for each user terminal (for each user), and is associated with an access point whose stay time exceeds a predetermined time at a predetermined timing. The selected information is selected and distributed to the user terminal. Thereby, in this embodiment, a user's preference can be estimated using the stay time in each access point, and the information suitable for a user's preference can be delivered to a user terminal at an appropriate timing.

  That is, in this embodiment, instead of distributing information every time a user connects to an access point, the user's preference is estimated based on the user's behavior (stay time at the access point), and the user's preference is met. Therefore, a situation in which unnecessary information that does not match the user's preference is distributed to make the user feel bothersome can be avoided, and user convenience can be improved.

  In this embodiment, information is distributed to the user terminal at a predetermined timing (in this embodiment, at a timing when the user terminal is connected to a predetermined distribution access point). This makes it possible to distribute information that matches the user's preference at a predetermined timing without distributing information at each connection to each access point, so that the user does not feel annoyed but at an appropriate timing. Information can be distributed.

  In addition, this invention is not limited to the said embodiment, A various change and application are possible within a claim. For example, the information distribution device 2 of the above embodiment includes the user terminal information storage unit 25 that registers only the access points having a long stay time, in addition to the action history storage unit 24. It is good also as not having. In this case, the information distribution apparatus 2 extracts an access point whose stay time exceeds a predetermined threshold from the action history storage unit 24 in S22 of FIG.

1: WiFi network 11: User terminal 111: Communication unit 112: Control unit 113: Distribution information storage unit 12: Wireless LAN
13: Access point 14: Access point communication device 2: Information distribution device 21: Communication unit 22: Stay time calculation unit 23: Distribution unit 24: Action history storage unit 25: User terminal information storage unit 26: Distribution information storage unit

Claims (8)

An information distribution device,
Calculating means for calculating a staying time at each access point using connection information of a user terminal connected to a plurality of access points;
Discriminating means for determining whether or not the stay time exceeds a predetermined time, and storing an access point whose stay time exceeds a predetermined time in the storage means;
Distribution means for selecting information related to an access point stored in the storage means at a predetermined timing and whose stay time exceeds a predetermined time, and distributing the selected information to the user terminal. Information distribution device. The information distribution device according to claim 1,
The information distribution apparatus according to claim 1, wherein the predetermined timing is a timing at which the user terminal is connected to a predetermined distribution access point. The information distribution device according to claim 1 or 2,
The calculation means calculates a difference between a time when the user terminal is connected to the first access point and a time when the user terminal is connected to the next second access point as a stay time at the first access point. Information distribution device. The information distribution device according to any one of claims 1 to 3,
Each access point has access point information storage means for storing information related to the access point,
The distribution means selects information related to an access point whose stay time exceeds a predetermined time using the access point information storage means. An information distribution method performed by a computer,
A calculation step of calculating a stay time at each access point using connection information in which the user terminal is connected to a plurality of access points;
Determining whether or not the stay time exceeds a predetermined time, and a determination step of storing an access point whose stay time exceeds a predetermined time in the storage unit;
A distribution step of selecting information related to an access point stored in the storage unit at a predetermined timing and having a stay time exceeding a predetermined time, and distributing the selected information to the user terminal. Information distribution method. An information distribution method according to claim 5, wherein
The information distribution method according to claim 1, wherein the predetermined timing is a timing at which the user terminal is connected to a predetermined distribution access point. The information distribution method according to claim 5 or 6,
The calculating step calculates a difference between a time when the user terminal is connected to the first access point and a time when the user terminal is connected to the next second access point as a staying time at the first access point. Information distribution method.   An information distribution program for causing a computer to function as the information distribution apparatus according to any one of claims 1 to 4.

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