JP6246101B2 - Message transmission server and message transmission method - Google Patents

Description

  The present invention relates to a message transmission server that provides content related to position information and a message transmission method.

  In recent years, with the spread of high-function mobile terminals called smartphones and tablets, the number of opportunities for users to go out and use content while moving has increased explosively. In addition, content that users expect to view on the go is increasing.

  On the other hand, many users are currently browsing web content using search engines, and so-called pull-type content provision, in which users see what they want to see, has become the mainstream, and there is a problem that precious content does not reach the user. It has occurred.

  In response to such a problem, a recommendation system that makes a recommendation using a user attribute without causing the user to perform pre-registration work by using an acquired face image of the user is disclosed.

JP2013-73420A

  According to Patent Document 1, a mobile terminal acquires a user's face image, extracts a feature amount from the acquired user's face image, transmits the extracted feature amount to a recommendation server, and the recommendation server Receives feature quantities, stores at least a plurality of feature quantities, performs matching processing between the received feature quantities and the stored feature quantities, performs recommendations such as applications based on the matching results, and carries the recommendation results Send to the terminal. And the structure which a portable terminal receives a recommendation result from a recommendation server and displays the received recommendation result is disclosed.

  However, in the method described in Patent Document 1, since only recommendation based on personal information such as a face can be performed, there remains a problem that it is not possible to provide content based on environment information including a place.

  On the other hand, mobile terminals such as current smartphones are not limited to Wi-Fi and LTE, but are also used for short-range wireless methods called NFC (Near Field Communication), such as power-saving Bluetooth and iBeacon. It has become to. Since these wireless systems have a feature that enables a user to specify a position at a short distance, for example, by placing these terminals in a store where window shopping is possible, the user can select which product for a long time, It becomes possible to grasp whether it was visually recognized. Therefore, it is desirable to be able to provide new content to users using such a short-range wireless system.

  In view of these demands, the present invention determines a route traveled by a user from an ID used for wireless communication of a mobile terminal, and can send a message related to the route to the user at an appropriate timing. It is an object to provide a server and a message transmission method.

  The present invention provides the following solutions.

The invention according to the first feature is a message transmission server connected to be communicable with a mobile terminal,
A wireless ID received by the mobile terminal, and wireless ID receiving means for receiving time data estimated to have used the wireless ID;
Referring to a position information table in which the wireless ID and position information are associated in advance, the route on which the mobile terminal has moved is determined based on the position information corresponding to the received wireless ID and the received time data. Route determination means;
Message determining means for determining a message to be transmitted to the mobile terminal based on the determined route and the time data;
Payment data receiving means for receiving the payment data from the mobile terminal, wherein the determined message includes payment request data;
Payment execution means for executing payment or requesting execution of payment to another server based on the received payment data;
A message transmission server comprising:

According to the first aspect of the invention, the message transmission server connected to be communicable with the mobile terminal receives the wireless ID received by the mobile terminal and the time data using the wireless ID, and the wireless ID Referring to a position information table in which position information is associated in advance, a route on which the mobile terminal has moved is determined based on the position information corresponding to the received wireless ID and the received time data, and the determined route And determining a message to be transmitted to the mobile terminal based on the time data, the determined message including payment request data, receiving payment data from the mobile terminal, and paying based on the received payment data Or request execution of settlement to another server.

  Here, the invention according to the first feature is a server category, but the same actions and effects corresponding to the category are exhibited in other categories such as methods.

The invention according to the second feature is the invention according to the first feature, wherein the timing when the determined message is transmitted is one time or a plurality of times, and the same when the timing is a plurality of times The message transmission server can be set to transmit a plurality of messages or to transmit different messages in order from a message having a higher priority .

According to the second aspect of the invention, the mobile terminal of the first aspect of the invention determines whether the timing for transmitting the determined message is one time or multiple times, and multiple times. In some cases, it is possible to set whether the same message is transmitted a plurality of times, or different messages are transmitted in order of priority.

The invention according to the third feature is the invention according to the first or second feature, wherein reference means for referring to attribute data of a user operating the portable terminal,
The message transmission means provides a message transmission server that changes a message based on the referenced attribute data.

An invention according to a fourth feature is the invention according to the first to third features, wherein a reference means for referring to an operation history of an application installed in the portable terminal,
The message determination unit provides a message transmission server that determines a message based on the operation history of the referenced application.

The invention according to a fifth feature is the invention according to the first to fourth features, wherein a transmission range receiving means for accepting designation of a position where the message is to be sent on a map;
Designated range judging means for judging whether or not the route determined by the route determining means corresponds to a range designated in advance on the map;
The message determination means determines a message associated with a predetermined position to be transmitted to a specified position when the route falls within a range specified in advance on the map, and determines to transmit the received message Provide a sending server.

An invention according to a sixth aspect is a method executed by a message transmission server that is communicably connected to a mobile terminal,
Receiving the wireless ID received by the mobile terminal and time data estimated to have used the wireless ID;
Referring to a position information table in which the wireless ID and position information are associated in advance, the route on which the mobile terminal has moved is determined based on the position information corresponding to the received wireless ID and the received time data. Steps,
Determining a message to be transmitted to the mobile terminal based on the determined route and the time data;
The determined message includes payment request data and receiving payment data from the mobile terminal;
Executing settlement based on the received settlement data or requesting another server to perform settlement;
A method comprising:

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to determine the route which the user moved from ID used for the radio | wireless communication of a portable terminal, and to provide a message relevant to the route to a user at an appropriate timing.

FIG. 1 is an overall configuration diagram of a message transmission system 1. FIG. 2 is a functional block diagram of the mobile terminal 10 and the message transmission server 200. FIG. 3 is a flowchart of message transmission processing executed by the mobile terminal 10 and the message transmission server 200. FIG. 4 is a flowchart of the message & timing determination process executed by the message transmission server 200. FIG. 5 is a table showing an example of the position information table. FIG. 6 is a table showing an example of position & time data transmitted from the mobile terminal 10. FIG. 7 is a conceptual diagram showing a route when the user 5 holding the mobile terminal 10 walks in the store. FIG. 8 is an example of a screen of the mobile terminal 10 that displays a message. FIG. 9 is an example of a screen displayed on the instruction terminal 20 when receiving an input of a specified range from the instruction terminal 20.

  Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.

[System configuration of message transmission system 1]
FIG. 1 is a system configuration diagram of a message transmission system 1 which is a preferred embodiment of the present invention. The message transmission system 1 includes mobile terminals 10a and 10b (hereinafter simply referred to as “10”), a message transmission server 200, an instruction terminal 20, and a public line network 3 (an Internet network, a third generation, a first generation network) that connects these devices. 4 generation communication network).

  The mobile terminal 10 is a home or business appliance that has functions to be described later, can perform data communication, and is used while being carried around. The mobile terminal 10 may be, for example, an information home appliance such as a smartphone, a tablet terminal, a netbook terminal, a slate terminal, an electronic book terminal, and a portable music player, in addition to a mobile phone and a mobile information terminal.

  The message transmission server 200 is a server having functions to be described later, and is a server that transmits a message according to the ID and position information of the wireless communication terminal to which the mobile terminal 10 is connected. The instruction terminal 20 is a terminal that manages the message transmission server 200 by inputting and outputting to the message transmission server 200.

[Description of each function]
The configuration of each device will be described with reference to FIG.

  The portable terminal 10 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like as the control unit 11, and a device for enabling communication with other devices as the communication unit 12. For example, a device compatible with WiFi (Wireless Fidelity) compliant with IEEE 802.11 is provided. Furthermore, you may provide the interface which can implement | achieve GPS (Global Positioning System).

  Furthermore, the mobile terminal 10 includes a hardware and software interface capable of realizing Bluetooth (registered trademark), which is a short-range wireless communication standard. This interface has different wireless reach depending on the radio wave output for each class. This interface is preferably an interface that can communicate with a beacon such as “TAGCAST” or “iBeacon”. Furthermore, the mobile terminal 10 preferably includes hardware and software that can use NFC (Near Field Communication). That is, it is desirable to include hardware and software that can use a non-contact IC card such as Felica and MIFARE, a wireless communication standard such as WirelessUSB, and services.

  These wireless communications are performed based on a unique wireless ID. For example, in the case of Wi-Fi, the wireless ID may be a global IP address of an access point or a character string of SSID. In the case of a cellular phone communication network, a nearby base station ID can be used as an ID. In communication via Bluetooth, iBeacon, or NFC, an ID set for a communication partner terminal or device is acquired and used.

  Further, the mobile terminal 10 includes a display unit that outputs and displays data and images controlled by the control unit as the input / output unit 14, and the input / output unit 14 displays and displays the message received from the message transmission server 200. Accepts responses to messages as input from the user.

  In the portable terminal 10, the control unit 11 reads a predetermined program, thereby realizing the wireless ID acquisition / transmission module 15 and the response transmission module 16 in cooperation with the communication unit 12. In the mobile terminal 10, the message output module 17 is realized in cooperation with the input / output unit 14 by the control unit 11 reading a predetermined program.

  The program read in the mobile terminal 10 may be an application program installed in the mobile terminal 10. The application program may have a function of registering user information of a user who operates the mobile terminal 10 at the time of installation. That is, the mobile terminal 10 appropriately inputs a mail address, a short message address, a telephone number, a terminal ID, an ID associated with an application, and the like for receiving a message transmitted from the message transmission server 200 from the user. Is transmitted to the message transmission server 200 and registered.

  As with the mobile terminal 10, the message transmission server 200 includes a CPU, RAM, ROM, and the like as the control unit 201, and can be connected as a communication unit 202 using, for example, a WiFi compatible device compliant with IEEE 802.11 or a wired cable. A device that realizes data communication with another computer, such as In addition, the message transmission server 200 includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, or a memory card as the storage unit 203 that stores data, files, and database tables.

  In the message transmission server 200, the control unit 201 reads a predetermined program, thereby realizing a wireless ID reception module 204, a payment data reception module 205, and a message transmission module 206 in cooperation with the communication unit 202. In the message transmission server 200, the control unit 201 reads a predetermined program, so that the route determination module 207, the message determination module 208, the settlement execution module 209, the reference module 210, the specified range, in cooperation with the storage unit 203. The determination module 211 is realized.

  Similarly, the instruction terminal 20 includes an input / output unit (not shown) that receives an input from a controller 21, a communication unit 22, and an administrator who operates the instruction terminal 20 and displays images and data. The control unit 21 of the instruction terminal 20 implements the designated range transmission module 25 in cooperation with the communication unit 22.

[Message transmission processing]
FIG. 3 is a flowchart of message transmission processing executed by the mobile terminal 10 and the message transmission server 200. The processing performed by the module of each device described above will be described together with this processing.

  First, the wireless ID acquisition / transmission module 15 of the mobile terminal 10 receives a wireless ID from an opposite device and records the received wireless ID in order to start wireless communication with a predetermined wireless standard (step S01). . Here, the wireless communication is not limited to connection to a wireless LAN, and may be communication via a mobile phone communication network, Bluetooth, iBeacon, or NFC.

  The recording here records the wireless ID itself and the received time. For example, as the position / time data as shown in FIG. 6, the time when the wireless ID is received and the wireless ID are recorded for each received wireless standard.

  Next, the wireless ID acquisition / transmission module 15 of the mobile terminal 10 transmits the recorded wireless ID and time data to the message transmission server 200 (step S02). The time data may be a time when the wireless ID is received as shown in FIG. 6, or may be a time from the time when the wireless ID is received until the time when the next wireless ID is received. Further, the time data may be a time until the wireless ID is acquired and disconnected. When the time data of the portable terminal 10 is the time when the wireless ID is received, the message transmission server 200 estimates the time when the wireless ID is used based on the time when the next wireless ID is received.

  Here, the data transmitted to the message transmission server 200 by the wireless ID acquisition / transmission module 15 of the mobile terminal 10 is transmitted when a plurality of wireless IDs are recorded. The plurality of wireless IDs may be the same type of wireless ID, but it is preferable to transmit at the time of recording the plurality of types of wireless in the subsequent route determination process. The timing determination method is, for example, when a wireless ID is continuously received, and when a plurality of received times are a little longer than the previous consecutive time, the recording until the time before that time is available May be transmitted. For example, if the reception frequency from 10:10 to 10:21 in FIG. 6 and a time is available (about 20 minutes) and the reception is received at 10:45, Records up to 21 minutes are transmitted to the message transmission server 200.

  Next, the wireless ID reception module 204 of the message transmission server 200 receives the wireless ID and time data transmitted by the mobile terminal 10, and the route determination module 207 obtains the wireless ID and position information in advance as shown in FIG. With reference to the associated position information table, the route traveled by the mobile terminal 10 is estimated and determined (step S03).

  The position information table in FIG. 5 is a table in which a wireless ID and position information (latitude / longitude) are associated with each other. The location information table is stored in the storage unit 203 of the message transmission server 200. Actually, when the user 5 moves the route as shown in FIG. 7 from 10:10 to 21, the mobile terminal 10 records the position & time data as shown in FIG.

  FIG. 7 is a conceptual diagram for explaining that the route determination module 207 determines a route when the user 5 holding the mobile terminal 10 walks in the store of shoes SHOP A. The arrow based on the number is the route that the user 5 actually walked.

  An algorithm in which the route determination module 207 determines a route will be described with reference to FIG. In this position & time data, at 10:10, it is determined that Wi-Fi of the store has been detected, so this position is (X1, Y1). Next, since NFC (A) is received at 10:12:00, the position is (X9, Y9). Thereafter, at 10:12:30, iBeacon (B) is received, so the position is (X4, Y4). Next, since iBeacon (A) is received at 10:13, the position is (X3, Y3). Next, since iBeacon (A) is received again at 10:17, the position is also (X3, Y3). Next, since iBeacon (B) is received at 10:21, the position is (X4, Y4).

  Thereafter, since the route determination module 207 does not receive the wireless ID, it is assumed that the user 5 has left the store. Here, the route determination module 207 may determine that the store has been exited because the Wi-Fi connection of the store has been disconnected. In this case, the position / time data is recorded not only by the time when the predetermined wireless connection is started, but also by the portable terminal 10 and is transmitted to the message transmission server 200.

  As described above, the route determination module 207 determines the approximate route of the user 5 and the staying time of each position. Next, the message determination module 208 determines the message to be transmitted to the mobile terminal 10 and the timing for transmitting the message (step S04). Step S04 is the message & timing determination process shown in FIG. 4 in detail.

  First, the specified range determination module 211 determines whether the determined route and the specified range are appropriate (step S21). A transmission range receiving module (not shown) of the message transmission server 200 accepts designation of a position on the map from the designated range transmission module 25 of the instruction terminal 20 in advance. Specifically, as shown in FIG. 9, the input of the designated range 30 is received by the instruction terminal 20 at a predetermined position on the map data, and the input is transmitted to the message transmission server 200.

  When the determined route falls within the range designated in advance, the designated range determination module 211 moves the process to step S22. On the other hand, if the determined route does not fall within the range specified in advance, the process is terminated.

  In the process of step S21, for example, by accepting the designation of the location of SHOP A, the administrator of SHOP A can send a message only to the user who visited SHOP A.

  Next, the message determination module 208 determines a message candidate to be transmitted based on the determined route (step S22). The determination of message candidates will be described. Each wireless ID in the position information table shown in FIG. 5 may be associated with a message to be transmitted to the user in advance. Therefore, in the case of the route determined based on the position & time data of FIG. 6, the message A and NFC (A) (SHOP_A-010) corresponding to the wireless ID (200.168.1.4) of Wi-Fi A message C corresponding to the corresponding message B, iBeacon (B) (SHOES_RUN), and a message D corresponding to iBeacon (A) (SHOES_Ligare) are determined as candidates.

  The content of the message itself is designated in advance by the manager of the store or the like from the instruction terminal 20. For example, in the example of FIG. 7, since iBeacon (A) is a beacon placed near men's shoes, it may be a message regarding advertisement for men's clothing and settlement for sale, and iBeacon (B) Since it is a beacon arranged near an athletic shoe, it may be a message relating to an athletic shoe advertisement or a settlement for sale.

  Next, the reference module 210 of the message transmission server 200 refers to the operation history of the application program installed in advance in the mobile terminal 10 (step S23). Here, the operation history data may be referred to based on the data transmitted from the portable terminal 10 to the message transmission server 200 at a predetermined timing and received by the message transmission server 200. You may access and refer to

  The application program referred to here may be any application program, but may be, for example, an application (for example, a browser) related to purchase of goods or services via the Internet. The operation history in this case is, for example, an operation history for browsing or purchasing a predetermined product, and may be a history up to a few days ago. The application program to be referred to and the period and contents of the operation history are designated in advance from the instruction terminal 20.

  Next, the reference module 210 refers to the attribute data of the user 5 (step 24). The attribute data of the user 5 may be data related to gender, language, and physical information (such as shoe size). The attribute data of the user 5 is registered as user information by the user 5 when the user 5 installs the application program of the mobile terminal 10, and is stored in the message transmission server 200.

  Next, the message determination module 208 determines a message to be transmitted to the mobile terminal 10 among the message candidates based on the application operation history, attribute data, and a route that takes into account time (step S25).

  To determine a message based on a route that takes time into account is to determine that a corresponding message is preferentially transmitted according to the frequency and time at which the wireless ID is received. For example, referring to the position & time data in FIG. 6, it is estimated that the user 5 was in the vicinity of iBeacon (A) from the reception time of iBeacon (A) from 10:13 to 10:20:59. . Therefore, in the shoe SHOP A, it is estimated that the time when the user 5 is in the vicinity of iBeacon (A) is longer than the time in the vicinity of iBeacon (B) (from 10:12:00 to 30 seconds). Therefore, it is determined that a message (message D: men's shoes) associated with iBeacon (A) among the candidate messages is preferentially transmitted.

  The message here may include settlement request data for settlement of commodities such as athletic shoes and men's clothing corresponding to each wireless ID.

  Furthermore, when the message is determined based on the operation history of the application, for example, when the user 5 is browsing a men's shoes sales site a few days ago, the reference module 210 displays the men's shoes sales site. Browse the history of. In this history, information specifying the manufacturer and type of men's shoes is acquired, and a message is determined based on the information. That is, the message determination module 208 adds information based on the manufacturer and type of the specified men's clothing to the message D.

  Further, the message type is changed based on the attribute data. For example, if the nationality of the user 5 is American, the language of the message is changed to English, and if the shoe size of the user 6 is a predetermined size, the presence / absence of stock of that size is indicated in the message. Add to.

  Next, the message determination module 208 determines the timing for transmitting the message whose priority is determined (step S26). The transmission timing may be, for example, after a predetermined time has elapsed after the route is determined, or may be a timing at which a predetermined wireless ID set in advance is received. The predetermined silent ID may be, for example, the Wi-Fi SSID or iBeacon reception data of the user 5's home or company.

  There may be a plurality of transmission timings. That is, in this case, messages are continuously sent to the user 5. At this time, the same message may be sent, or as described above, the message with higher priority (message D) is sent first, and the message with lower priority (other messages) is sent later. You may decide.

  Next, the process proceeds to step S05 of the message transmission process in FIG. 3, and the message transmission module 206 of the message transmission server 200 transmits the message at the determined message content and transmission timing.

  The portable terminal 10 receives the message transmitted from the message transmission server 200, and the message output module 17 outputs the message (step S06). The message may be output each time the message is transmitted. FIG. 8 is an example of a message output to the mobile terminal 10. The timing of outputting the message may be managed by the application, that is, the output of the message is the timing at which the message is received from the message transmission server 200. In addition, output may be performed each time based on the timing information received from the message transmission server 200 under the management of the mobile terminal 10.

  In response to this message output, the user 5 inputs a response message. For example, when the product payment request data is included in the message, the mobile terminal 10 transmits the response payment data in response to an input related to the purchase request from the user 5 (step S07). In response to this, the payment data reception module 205 of the message transmission server 200 receives the payment data, and the payment execution module 209 makes a payment, or requests another server to execute the payment.

  Note that the route determination method described above may be combined with the GPS function of the mobile terminal 10. That is, the acquisition of each wireless ID alone may not be sufficient to determine the route of the user. In this case, the route may be corrected based on the position information acquired by GPS.

  The means and functions described above are realized by a computer (including a CPU, an information processing apparatus, and various terminals) reading and executing a predetermined program. The program is provided in a form recorded on a computer-readable recording medium such as a flexible disk, CD (CD-ROM, etc.), DVD (DVD-ROM, DVD-RAM, etc.), for example. In this case, the computer reads the program from the recording medium, transfers it to the internal storage device or the external storage device, stores it, and executes it. The program may be recorded in advance in a storage device (recording medium) such as a magnetic disk, an optical disk, or a magneto-optical disk, and provided from the storage device to a computer via a communication line.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to these embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  1 message transmission system, 10 portable terminal, 200 message transmission server

Claims (6)

A message transmission server connected to be able to communicate with a mobile terminal,
A wireless ID received by the mobile terminal, and wireless ID receiving means for receiving time data estimated to have used the wireless ID;
Referring to a position information table in which the wireless ID and position information are associated in advance, the route on which the mobile terminal has moved is determined based on the position information corresponding to the received wireless ID and the received time data. Route determination means;
Message determining means for determining a message to be transmitted to the mobile terminal based on the determined route and the time data;
Payment data receiving means for receiving the payment data from the mobile terminal, wherein the determined message includes payment request data;
Payment execution means for executing payment or requesting execution of payment to another server based on the received payment data;
A message transmission server comprising:   If the determined message transmission timing is once or multiple times, and if it is multiple times, the same message is transmitted multiple times, or different messages are transmitted in descending order of priority. The message transmission server according to claim 1, wherein the message transmission server can be set. A reference means for referring to attribute data of a user who operates the mobile terminal;
The message transmission server according to claim 1, wherein the message transmission unit changes a message based on the referenced attribute data. A reference means for referring to an operation history of an application installed in the mobile terminal;
The message transmission server according to any one of claims 1 to 3, wherein the message determination unit determines a message based on an operation history of the referenced application. Transmission range receiving means for accepting designation of a position on which the message should be transmitted on a map;
Designated range judging means for judging whether or not the route determined by the route determining means corresponds to a range designated in advance on the map;
The message determination means determines a message associated in advance to be transmitted to a specified position when the route falls within a range specified in advance on a map, and determines to transmit the received message. Item 5. The message transmission server according to any one of Items 1 to 4. A method executed by a message transmission server that is communicably connected to a mobile terminal,
Receiving the wireless ID received by the mobile terminal and time data estimated to have used the wireless ID;
Referring to a position information table in which the wireless ID and position information are associated in advance, the route on which the mobile terminal has moved is determined based on the position information corresponding to the received wireless ID and the received time data. Steps,
Determining a message to be transmitted to the mobile terminal based on the determined route and the time data;
The determined message includes payment request data and receiving payment data from the mobile terminal;
Executing settlement based on the received settlement data or requesting another server to perform settlement;
A method comprising: