JP2014215681A - Information providing device and information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support efficient presentation of privilege information specified by several manufacturers to customers of a retailer.SOLUTION: A purchase history retaining section 32 retains past record of a customer's purchase of merchandise from a retailer. A privilege information retaining section 34 retains information on a privilege that is specified by several manufacturers respectively being a providing source of merchandise distributed by a retailer, and that is to be provided to a customer when the customer buys merchandise of an own company for the first time who has bought merchandise of a different company in the past. A privilege information aggregation section 44 generates privilege information for a specific customer in which information on privileges specified by each manufacturer is aggregated, on the basis of merchandise purchase past record of the specific customer of the retailer. A privilege information providing section 46 transmits the privilege information for the specific customer to a customer terminal 14 of the specific customer. The privilege information aggregation section 44 determines a privilege to be provided to the specific customer for every manufacturer of merchandise bought for the first time, in accordance with a manufacturer of the merchandise purchased by the specific customer in the past.

Description

  The present invention relates to a data processing technique, and more particularly to an information providing apparatus and an information providing method.

  Currently, an online to offline (O2O) service is being provided to promote product sales at existing stores by distributing information to customers online using an information processing system. Also, a CLO (Card Linked Offer) service that uses credit card transaction history to distribute information to customers has begun to be provided.

Bank of America Corporation, “Cash back deals for places you like”, [online], [search April 13, 2013], Internet <URL: http://promotions.bankofamerica.com/deals/>

  In the O2O service and the CLO service, information (hereinafter also referred to as “privilege information”) that indicates a privilege obtained by the customer purchasing a product from a retailer, for example, a discount, cashback, point return, present, or the like. May be provided. In the O2O service and the CLO service so far, it has been common that the main body for determining the privilege content is a retailer directly in contact with the customer. The present inventor considered that the idea of effectively presenting the privilege information determined by a plurality of manufacturers located upstream in the distribution to the retailer's customers and the specific mechanism thereof have not been sufficiently proposed so far. .

  The present invention has been made on the basis of the above-mentioned problem recognition of the present inventor, and its main object is to provide a technique for effectively presenting privilege information determined by a plurality of manufacturers to customers.

  In order to solve the above-described problem, an information providing apparatus according to an aspect of the present invention provides a purchase record holding unit that holds information indicating a record of a customer purchasing a product from a retailer, and provides a product sold by the retailer. A privilege information holding unit that holds information on benefits provided to customers when a customer who has previously purchased another company's products newly purchases their own products, which is information determined by each of a plurality of original manufacturers Based on the merchandise purchase performance of a specific customer of a retailer held in the results holding unit, the privilege information for the specific customer is generated by aggregating the information of the benefits determined by each of a plurality of manufacturers held in the privilege information holding unit And a privilege information providing unit that transmits privilege information for a specific customer to an information terminal of the specific customer. The privilege information aggregating unit extracts benefits provided to specific customers for each manufacturer of products to be newly purchased from the information on the privileges determined by each manufacturer according to the manufacturer of the products previously purchased by the specific customers. Information indicating a privilege provided for each manufacturer of the product to be purchased is generated as privilege information for a specific customer.

  Another embodiment of the present invention is also an information providing apparatus. This device is information determined by each of a purchase record holding unit that holds information indicating a record of the purchase of a product by a credit card user, and a plurality of manufacturers that provide products sold by retailers. If a credit card user who has previously purchased another company's product purchases its own product from a retailer, it is held in a privilege information holding unit that holds information on the privilege provided to the user and a purchase record holding unit Based on the merchandise purchase record of a specific user of the credit card, the privilege information for a specific user is generated by aggregating the privilege information determined by each of a plurality of manufacturers held in the privilege information holding unit. A privilege information aggregating unit, and a privilege information providing unit that transmits privilege information for a specific user to the information terminal of the user. The privilege information aggregating unit extracts the privilege provided to the user for each manufacturer of the newly purchased product from the privilege information determined by each manufacturer according to the manufacturer of the product previously purchased by the specific user. Then, information indicating a privilege provided for each manufacturer of products newly purchased from the retailer is generated as privilege information for a specific user.

  Yet another embodiment of the present invention is an information providing method. This method includes a step of acquiring information indicating an actual purchase result of a product by a customer from a retailer from an external device, and information determined by each of a plurality of manufacturers that are providers of products sold by the retailer. , Generate special customer-specific privilege information by collecting information on special offers provided to customers who have purchased other company's products in the past, based on the product purchases of specific customers of retailers The computer executes the step and the step of transmitting the privilege information for the specific customer to the information terminal of the specific customer. In the step of generating, according to the manufacturer of the product previously purchased by the specific customer, the privilege provided to the specific customer for each manufacturer of the newly purchased product is extracted from the information of the privilege determined by each manufacturer and newly purchased. Information indicating a privilege provided for each manufacturer of products to be generated is generated as privilege information for a specific customer.

  Yet another embodiment of the present invention is also an information providing method. This method includes the step of acquiring information indicating the actual purchase of a product by a credit card user from an external device and the information determined by each of a plurality of manufacturers that are the providers of products sold by retailers. Based on the purchase results of a specific credit card user, the credit card user who has previously purchased another company's product purchases its own product from a retailer. The computer executes the step of generating the privilege information for the specific user aggregated in step and the step of transmitting the privilege information for the specific user to the information terminal of the user. In the generating step, according to the manufacturer of the product previously purchased by the specific user, the privilege provided to the user for each manufacturer of the newly purchased product is extracted from the privilege information determined by each manufacturer, Information indicating a privilege provided for each manufacturer of products newly purchased from a retailer is generated as privilege information for a specific user.

  It should be noted that any combination of the above-described constituent elements and a representation of the present invention converted between a system, a program, a recording medium storing the program, etc. are also effective as an aspect of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, it can support that the privilege information which the some manufacturer defined is effectively shown to a customer.

It is a figure which shows the structure of the goods sales support system of embodiment. It is a block diagram which shows the function structure of the privilege information provision apparatus of FIG. It is a figure which shows the structure of purchase performance information. It is a figure which shows the example of maker privilege information. It is a figure which shows the example of customer privilege information. It is a figure which shows the structure of the goods sales support system of a modification.

  FIG. 1 shows a configuration of a product sales support system 10 according to the embodiment. The merchandise sales support system 10 includes a privilege information providing device 12 and a customer terminal 14. The customer terminal 14 is an information processing apparatus used by a final consumer who purchases a product from a retailer (hereinafter referred to as “customer”). In the embodiment, the customer terminal 14 is a smartphone, but may be a mobile phone (feature phone), a tablet terminal, or a PC. The privilege information providing device 12 is an information processing device that provides an O2O service for promoting merchandise sales to a customer in a retailer.

  Although not shown in FIG. 1, it goes without saying that information processing apparatuses may be installed in retailers and manufacturers. The privilege information providing device 12 and the customer terminal 14 in FIG. 1 and each device (not shown in FIG. 1) are connected via wired and wireless communication networks including LAN, WAN, and the Internet.

  The retailer in FIG. 1 provides purchase information that indicates the purchase (purchase) result of the product by the customer to the privilege information providing apparatus 12. Retailers provide point services. For example, an amount of points corresponding to the sales price of a product and a predetermined point return rate is given to the customer, and the customer can use the point instead of cash at a predetermined conversion rate when purchasing another product. The retailer provides an application for the customer terminal 14 (typically a smartphone application, hereinafter referred to as “retail application”) free of charge on a predetermined website. The customer can confirm and acquire advertisements, coupons, and the like provided by the retailer by activating the retail application on the customer terminal 14.

  FIG. 1 illustrates four manufacturers (Company A, Company B, Company C, Company D) that provide their merchandise to retailers. The retailer in FIG. 1 requests the four manufacturers to cooperate with the O2O service, in other words, to provide a privilege to the customer. In the following description, it is assumed that three companies, manufacturer A to company C, participate in the O2O service. The three companies, manufacturer A to company C, provide the privilege information providing apparatus 12 with information (hereinafter referred to as “privilege information”) indicating the privilege to be provided to customers who have purchased their products. On the other hand, the manufacturer D does not participate in the O2O service and does not provide the privilege information to the privilege information providing apparatus 12.

  In the embodiment, the manufacturer uses the point service of the retailer to provide an extra point return rate as a privilege to the customer who purchased the product. In this case, the retailer actually charges each maker an amount corresponding to the premium of the point return rate set as a privilege by each maker, and each maker pays the amount to the retailer.

  The privilege information providing apparatus 12 aggregates privilege information (hereinafter referred to as “maker privilege information”) determined by each of the manufacturers A to C, and customizes the privilege information (hereinafter, “customer privilege information”) for each customer. "Customer benefit information"). Then, the customer privilege information is transmitted to the customer terminal 14. The customer activates the retail application on the customer terminal 14, confirms the customer benefit information provided to the customer, visits the retailer's store, and purchases the product. In this way, the product sales support system 10 executes information processing for promoting product sales in the retailer.

  FIG. 2 is a block diagram showing a functional configuration of the privilege information providing apparatus 12 of FIG. The privilege information providing apparatus 12 includes a communication processing unit 20, a data processing unit 22, and a data holding unit 24. The communication processing unit 20 transmits / receives data to / from external devices such as the privilege information providing device 12, the retailer side device, and the manufacturer side device according to a predetermined communication protocol. The communication processing unit 20 sends the data output from the data processing unit 22 to the communication network, and passes the data received from the communication network to the data processing unit 22. The data processing unit 22 executes data processing for providing privilege information to the customer. The data holding unit 24 is a storage area for storing various data for data processing by the data processing unit 22.

  Each block shown in the block diagram of the present specification can be realized in terms of hardware by an element such as a CPU and a memory of a computer or a mechanical device, and in terms of software, it can be realized by a computer program or the like. , Depicts functional blocks realized by their cooperation. Therefore, those skilled in the art will understand that these functional blocks can be realized in various forms by a combination of hardware and software.

  For example, a program module corresponding to each functional block of the data processing unit 22 may be stored in the storage of the privilege information providing apparatus 12. And the function of the data processing part 22 may be implement | achieved when CPU of privilege information provision apparatus 12 reads those program modules to a main memory, and performs them. The data holding unit 24 may be realized by storing data in a storage device such as a storage or a main memory.

  The data holding unit 24 includes a customer information holding unit 30, a purchase history holding unit 32, and a privilege information holding unit 34. The customer information holding unit 30 holds information (hereinafter referred to as “customer information”) regarding the customer in the retailer of FIG. Customer information includes customer ID, name, and terminal information. The terminal information is information for transmitting the customer privilege information to the customer terminal 14, and may be, for example, the ID (individual identification number, UDID, network address, etc.) of the customer terminal 14. Typically, customer information is registered when a customer registers as a member of a retailer's point service.

  The purchase history holding unit 32 is a storage area in which information on purchase results of products by customers provided by retailers is sequentially stored. The purchase history holding unit 32 holds purchase history information in which purchase history information of products by customers is accumulated. FIG. 3 shows the configuration of purchase record information. The purchase record information includes a customer ID and purchased product information. The purchased product information includes product category identification information indicating the type and type of product (for example, “refrigerator”, “air purifier”, etc.), and identification information of the manufacturer that manufactured the product. In addition, it can be said that the purchase result information of the product by the customer is the sales result information of the product to the customer by the retailer.

  Returning to FIG. 2, the privilege information holding unit 34 is privilege information that defines the privilege provided to the customer by the retailer. Specifically, the basic point return rate in the point service (3% in the following example) Hold. Further, the privilege information holding unit 34 also holds manufacturer privilege information uniquely determined by each of a plurality of manufacturers. As described above, the maker benefit information is a benefit that is added to the benefit provided by the retailer to the customer. Specifically, the point reward rate that is added to the basic point return rate determined by the retailer. It is determined.

  FIG. 4 shows an example of manufacturer privilege information. In the manufacturer privilege information, the customer's past product purchase record is set in association with the privilege content when a new product is purchased. In other words, it can be said that the maker privilege information defines the provision conditions of the privilege (the product category and manufacturer in the past product purchase record, the newly purchased product category) and the content of the privilege (increment of the point return rate). .

  FIG. 4A shows privilege information determined by the manufacturer A in FIG. The figure stipulates that if a customer who has purchased an air purifier of Company A (in-house) in the past purchases an air cleaner of Company A (in-house), the point reduction rate will be + 7%. . In addition, it is stipulated that if a customer who has purchased an air purifier from Company B or Company C (other company) in the past purchases an Air Purifier from Company A (our company), the point reduction rate will be + 10%. Yes.

  FIG. 4B shows privilege information determined by the manufacturer B in FIG. The figure stipulates that if a customer who has purchased an air purifier of Company B (in-house) in the past purchases an air cleaner of Company B (in-house), the point reduction rate will be + 5%. . In addition, it is stipulated that if a customer who has purchased an air purifier of Company A or Company C (other company) in the past purchases an air cleaner of Company B (own company), the point reduction rate will be + 9%. Yes.

  (C) of FIG. 4 has shown the privilege information which the maker C company of FIG. 1 defined. The figure stipulates that if a customer who has purchased an air purifier of company C (in-house) in the past purchases an air cleaner of company C (in-house), the point reduction rate will be + 7%. . In addition, when a customer who has purchased an air purifier of company A (other company) in the past newly purchases an air purifier of company C (in-house), the point reduction rate is set to + 12%. Further, when a customer who has purchased an air purifier of company B (other company) in the past newly purchases an air purifier of company C (in-house), the point reduction rate is set to + 10%.

  Returning to FIG. 2, the data processing unit 22 includes a purchase record acquisition unit 40, a privilege information acquisition unit 42, a privilege information aggregation unit 44, and a privilege information provision unit 46. The purchase record acquisition unit 40 acquires information on purchase records of products by customers from an information processing apparatus (for example, a sales management apparatus) installed in a retailer. For example, the sales management device of the retailer may transmit the purchase record information to the privilege information providing device 12 periodically (or at the timing of product sales), and the purchase record acquisition unit 40 receives the purchase record information. Then, it may be stored in the purchase history holding unit 32.

  The privilege information acquisition unit 42 acquires manufacturer privilege information determined by each of the manufacturers (manufacturers A to C) participating in the O2O service in response to a cooperation request from the retailer, and stores it in the privilege information holding unit 34. For example, the privilege information acquisition unit 42 may acquire an electronic file in which manufacturer privilege information is recorded from PCs installed in manufacturers A to C, and read the manufacturer privilege information from the electronic file. Further, an administrator who has confirmed an electronic file or paper that records manufacturer privilege information determined by each of manufacturer A company to company C inputs the contents to privilege information providing apparatus 12 using a keyboard or the like, and obtains a privilege information acquisition unit. 42 may acquire input information by the administrator.

  The privilege information aggregation unit 44 functions as a generation unit of customer privilege information that is actually provided to each of a plurality of customers. The privilege information aggregating unit 44 aggregates maker privilege information determined by each manufacturer stored in the privilege information holding unit 34 according to the purchase history information of each customer stored in the purchase history holding unit 32, and is for each customer. Customer benefit information is generated.

  The privilege information providing unit 46 transmits the customer privilege information for each customer generated by the privilege information aggregating unit 44 to the customer terminal 14 of each customer according to the terminal information of each customer stored in the customer information holding unit 30. . For example, the privilege information providing unit 46 may push-notify that the privilege information is provided to the customer terminal 14 as a smartphone. And when a retail application is started in the customer terminal 14 of each customer, you may receive the privilege information provision request | requirement from a retail application. And customer privilege information customized for each customer may be transmitted to the customer terminal 14 of each customer, and customer privilege information may be displayed on the display of a terminal via a retail application.

  FIG. 5 shows an example of customer privilege information. (A) of FIG. 5 is customer privilege information provided to a customer who has purchased an air purifier of company A in the past, and shows customer privilege information displayed on the customer terminal 14 used by the customer. Moreover, (b) of FIG. 5 is the customer privilege information provided to the customer who purchased the air cleaner of company B in the past, and shows the customer privilege information displayed on the customer terminal 14 used by the customer. .

  The process of the privilege information aggregation unit 44 will be described in detail with reference to FIG. The privilege information aggregating unit 44 specifies for each manufacturer of a newly purchased product if the specific customer newly purchases a product according to the manufacturer of the product previously purchased by a specific customer of the retailer. Determine the benefits offered to customers. Specifically, information on a privilege obtained by a specific customer is extracted from manufacturer privilege information determined by each manufacturer. And the information which shows the privilege in the case of newly purchasing goods of each of several manufacturers is produced | generated as customer privilege information for specific customers. In other words, the privilege information aggregating unit 44 extracts, from each of the manufacturer privilege information determined by a plurality of manufacturers, a privilege that satisfies the provision conditions according to the past product purchase results of the specific customer, and arranges the extracted privileges and arranges the customer privilege information. Is generated.

  For example, as shown in FIG. 5 (a), for a customer who has purchased an air purifier of company A in the past, the point return rate when the customer newly purchases the product of company A is It is determined according to the determined manufacturer privilege information ((a) of FIG. 4). Specifically, the point return rate 3% determined by the retailer + the premium rate 7% determined by Company A (the past purchase record is Company A) = 10%. Further, the point return rate when the customer newly purchases the product of the company B is determined according to the manufacturer privilege information determined by the company B ((b) in FIG. 4). Specifically, the point return rate 3% determined by the retailer + the premium rate 9% determined by Company B (the past purchase record is Company A) = 12%.

  Further, the point return rate when the customer newly purchases the product of company C is determined according to the manufacturer privilege information (FIG. 4C) determined by company C. Specifically, it is determined that the point return rate 3% determined by the retailer + the premium rate 12% determined by Company C (the past purchase record is Company A) = 15%. The point return rate when the customer newly purchases a product of company D is not set in the manufacturer benefit information of company D, so the point return rate determined by the retailer is kept at 3%.

  In addition, as shown in FIG. 5B, for a customer who has previously purchased an air purifier of company B, company A determines the point return rate when the customer newly purchases the product of company A. It is determined according to the manufacturer privilege information ((a) of FIG. 4). Specifically, the point return rate determined by the retailer is 3% + the premium rate determined by company A is 10% (the past purchase record is company B) = 13%. Further, the point return rate when the customer newly purchases the product of the company B is determined according to the manufacturer privilege information determined by the company B ((b) in FIG. 4). Specifically, it is determined that the point return rate 3% determined by the retailer + the premium rate 5% determined by Company B (the past purchase record is Company B) = 8%.

  Further, the point return rate when the customer newly purchases the product of company C is determined according to the manufacturer privilege information (FIG. 4C) determined by company C. Specifically, the point return rate determined by the retailer is 3% + the premium rate determined by company C is 10% (the past purchase record is company B) = 13%. The point return rate when the customer newly purchases a product of company D is not set in the manufacturer benefit information of company D, so the point return rate determined by the retailer is kept at 3%.

The operation of the privilege information providing apparatus 12 having the above configuration will be described below.
Customer information is stored in the customer information holding unit 30 when the customer registers as a member to the point service in advance. The privilege information acquisition unit 42 reads maker privilege information determined by a manufacturer who participates in the O2O service in response to a retailer's cooperation request, and stores it in the privilege information holding unit 34. The purchase record acquisition unit 40 acquires purchase record information indicating the fact that a customer has purchased a product from a retailer (a real store or a virtual store on the Internet) from the retailer's device, and a purchase history holding unit 32.

  When the privilege information aggregating unit 44 detects that a predetermined privilege information provision timing has been reached, for example, a predetermined date and time has been reached, the manufacturer privilege information of each of a plurality of manufacturers is based on the purchase history of the retailer customer. Aggregated customer benefit information is generated for each customer. The privilege information providing unit 46 distributes the customer privilege information generated for each customer to the customer terminal 14 of each customer according to the terminal information of each customer stored in the customer information holding unit 30. The customer terminal 14 displays the customer privilege information received from the privilege information providing apparatus 12 on a predetermined display.

  There are various ways for the customer to enjoy the privilege, but an example is shown here. For example, the retail application may install an icon for selecting which manufacturer's product to purchase on the display screen of the customer privilege information. And when a customer selects any icon, you may transmit the information to the effect of purchasing the goods of the maker of selection object (icon corresponding) to the predetermined apparatus of a retailer. The retailer's device may store a privilege (point return rate) to be provided to the customer in association with the customer ID. And when a customer actually purchases a product at a store (for example, by presenting a name or a point card), the customer ID may be identified and the point return rate presented by the customer privilege information may be applied.

  According to the privilege information providing device 12 of the embodiment, in the O2O service developed by the retailer, the privilege provided by the retailer is added to the privilege provided by the retailer according to the customer's past product purchase record. Benefit information can be provided to customers. In this case, the privilege contents provided by a plurality of manufacturers are not shown separately, but the privilege contents can be combined in accordance with the customer's past product purchase results and presented in an easy-to-understand manner for the customer.

  For retailers, not only can the benefits be provided at their own expense, but also greater benefits can be provided to customers through the cooperation of manufacturers, so that product sales can be promoted efficiently. In addition, for the manufacturer, setting the manufacturer privilege information makes it easy to prompt the customer to change (transfer) from another company's product to the company's product. In addition, since the privilege can be provided to the customer by utilizing the privilege program (point service or the like) provided to the customer by the retailer, the sales of the company's products can be efficiently promoted for the manufacturer. Of course, the manufacturer alone may provide the customer with a privilege.

  The present invention has been described based on the embodiments. This embodiment is an exemplification, and it will be understood by those skilled in the art that various modifications can be made to combinations of the respective constituent elements and processing processes, and such modifications are also within the scope of the present invention. is there.

A first modification will be described.
In the above embodiment, the merchandise sales support system 10 that provides the O2O service has been described. As a modification, the privilege information providing apparatus 12 can be applied to the CLO service. The CLO service is a technique for improving the ability to attract customers of retailers by distributing information to a large member organization of a credit card company and making the entire credit card user an information distribution destination. . In particular, it is effective for improving the ability to attract customers for retailers whose member organizations are not yet developed (for example, point services are not yet developed) and whose member organizations are small (for example, the number of point card members is small).

  FIG. 6 shows a configuration of a modified product sales support system 50. Manufacturers participating in the CLO service in response to a retailer's request for cooperation will receive manufacturer benefit information indicating the benefits provided to users of credit card users who have previously purchased products from other companies when they newly purchase their products. This is provided to the privilege information providing apparatus 12.

  In addition to the configuration of the embodiment, the privilege information providing device 12 of the merchandise sales support system 50 includes a card use history holding unit (corresponding to the purchase history holding unit 32) and a card information acquiring unit (corresponding to the purchase result acquiring unit 40). Is further provided. The card information acquisition unit acquires member information and card usage history from the information processing apparatus of the card company. Then, the member information (for example, card ID, user name, terminal information, etc.) is stored in the customer information holding unit 30, and the card usage history (for example, the card ID and the purchased product information in FIG. 3) is stored in the card usage history holding unit. . If the purchased product information is not included in the card usage history provided by the card company, the card information acquisition unit extracts the purchased product information recorded together with the card ID in the purchase record information acquired from the retailer using the card ID as a key. The purchased product information may be recorded in the card usage history.

  The privilege information aggregating unit 44 is a manufacturer determined by each of a plurality of manufacturers based on a product purchase record of a certain credit card user (hereinafter referred to as “specific user”) stored in the card usage history holding unit. Customer privilege information for a specific user in which privilege information is aggregated is generated. The customer privilege information generation process by the privilege information aggregation unit 44 is the same as the process of the embodiment. The customer privilege information indicates a privilege (for example, a point return rate) when a product of each manufacturer is purchased at a real or virtual store of a retailer participating in the CLO service. As in the embodiment, it is a matter of course that the privilege provided by the manufacturer may be added to the basic privilege provided by the card company or the retailer.

  The privilege information providing unit 46 uses the customer information for the specific user generated by the privilege information aggregating unit 44 according to the terminal information of the specific user stored in the customer information holding unit 30, and the customer terminal 14 of the specific user. Send to. The credit card company provides the card user with an application for the customer terminal 14 free of charge. The customer activates the application on the customer terminal 14 and confirms the customer privilege information.

  Similar to the retail application of the embodiment, this application may also have an icon for selecting which manufacturer's product to purchase on the display screen of the customer privilege information. Then, when the customer selects any icon, information indicating that the product of the maker to be selected (the icon corresponds) can be transmitted to a predetermined device of the card company. The card company device may store a privilege (point return rate) to be provided to the customer in association with the card ID. When the customer actually selects credit card payment when purchasing the product at the store, the card company's payment device identifies the customer's card ID and presents the point return rate presented to the customer in the customer benefit information. May be applied. If the customer does not select credit card payment, the point return rate presented to the customer with the customer benefit information is not applied.

  Also in the first modification, the same effect as the O2O service of the embodiment can be obtained. For example, in a CLO service developed by a card company and a retailer, privilege information obtained by adding a privilege provided by a plurality of manufacturers to a privilege provided by a card company or a retailer in accordance with a customer's past product purchase record. Can be provided to customers. In this case, the privilege contents provided by a plurality of manufacturers are not shown separately, but the privilege contents can be combined in accordance with the customer's past product purchase results and presented in an easy-to-understand manner for the customer.

  Further, even a retailer who does not have a large member organization can distribute information to a large member organization of a credit card company, and can efficiently promote sales of products. In addition, it becomes easy for the credit card company to improve the use frequency of the credit card by the credit card user.

A second modification will be described.
The purchased product information of the embodiment and the first modification may include other information recorded as purchase result information of the product by the customer (sales result information of the product for the customer) in the retailer or the card company. For example, a product name, purchase date / time (sales date / time), purchase price (sales price), and the like may be included. Further, the privilege provision conditions defined by the manufacturer privilege information may be based on values of these other information together with the product category or instead of the product category.

  Moreover, the conditions for the past product purchase record determined by the manufacturer privilege information may be different from the conditions for the newly purchased product. For example, different product categories may be specified. As a different product category, a product that is assumed to be likely to be purchased when one purchase is made may be designated. Also, different product categories that are likely to be purchased with the same event, such as moving or birth of a child, may be specified.

  A third modification will be described. In the embodiment, the privilege provided to the customer is a privilege on the point service (addition of the point return rate). As a modification, it is needless to say that other forms of benefits such as discount (price reduction), presents, various coupons, and the like may be used.

  Any combination of the above-described embodiments and modifications is also useful as an embodiment of the present invention. The new embodiment generated by the combination has the effects of the combined embodiment and the modified examples. In addition, it should be understood by those skilled in the art that the functions to be fulfilled by the constituent elements described in the claims are realized by the individual constituent elements shown in the embodiments and the modified examples or by their linkage. .

  DESCRIPTION OF SYMBOLS 10 Commodity sales support system, 12 privilege information provision apparatus, 14 customer terminal, 30 customer information holding part, 32 purchase history holding part, 34 privilege information holding part, 40 purchase performance acquisition part, 42 privilege information acquisition part, 44 privilege information aggregation Department, 46 privilege information provision department, 50 product sales support system.

Claims (4)

A purchase record holding unit that stores information indicating a record of a customer's purchase of a product from a retailer;
Information provided by each of a plurality of manufacturers that are the providers of products sold by the retailer, and information on privileges provided to customers who have previously purchased other company's products and newly purchased their products A privilege information holding unit for holding
Based on the product purchase record of the specific customer of the retailer held in the purchase record holding unit, the specific customer that aggregates information on the bonuses determined by each of the plurality of manufacturers held in the privilege information holding unit A privilege information aggregating unit for generating privilege information for
A privilege information providing unit that transmits the privilege information for the specific customer to the information terminal of the specific customer;
With
The privilege information aggregating unit extracts a privilege provided to the specific customer for each manufacturer of a newly purchased product from information on the privilege determined by each manufacturer according to the manufacturer of the product previously purchased by the specific customer. The information providing apparatus, wherein information indicating a privilege provided for each manufacturer of the newly purchased product is generated as privilege information for the specific customer. A purchase record holding unit for storing information indicating the record of purchase of a product by a credit card user;
Information determined by each of a plurality of manufacturers that provide products sold by retailers, and the credit card user who previously purchased a product of another company purchased a new product from the retailer. A privilege information holding unit for holding information on the privilege to be provided to the user;
Based on the product purchase record of a specific user of the credit card held in the purchase record holding unit, the privilege information determined by each of the plurality of manufacturers held in the privilege information holding unit is aggregated A privilege information aggregating unit that generates privilege information for specific users;
A privilege information providing unit that transmits the privilege information for the specific user to the information terminal of the user;
With
The privilege information aggregating unit is based on the privilege information determined by each manufacturer for each manufacturer of a product to be newly purchased, according to the manufacturer of the product previously purchased by the specific user. An information providing apparatus for generating information indicating a privilege provided for each manufacturer of a product newly purchased from the retailer as the privilege information for the specific user. Obtaining information from the external device indicating the customer's purchase of the product from the retailer;
Information provided by each of a plurality of manufacturers that are the providers of products sold by the retailer, and information on privileges provided to customers who have previously purchased other company's products and newly purchased their products Generating privilege information for the specific customer aggregated based on the product purchase performance of the specific customer of the retailer,
Transmitting the privilege information for the specific customer to the information terminal of the specific customer;
The computer runs,
In the generating step, according to the manufacturer of the product that the specific customer has purchased in the past, the privilege provided to the specific customer for each manufacturer of the product to be newly purchased is extracted from information on the privilege determined by each manufacturer. An information providing method, wherein information indicating a privilege provided for each manufacturer of the newly purchased product is generated as privilege information for the specific customer. Obtaining information from an external device indicating a record of the purchase of a product by a credit card user;
Information determined by each of a plurality of manufacturers that provide products sold by retailers, and the credit card user who previously purchased a product of another company purchased a new product from the retailer. Generating privilege information for the specific user, which is obtained by consolidating information on the privilege to be provided to the user based on the product purchase results of the specific user of the credit card;
Transmitting the privilege information for the specific user to the information terminal of the user;
The computer runs,
The generating step extracts, according to the manufacturer of the product that the specific user has purchased in the past, the privilege provided to the user for each manufacturer of the newly purchased product from the information of the privilege determined by each manufacturer And the information provision method which produces | generates the information which shows the privilege provided for every maker of the goods newly purchased from the said retailer as said privilege information for said specific users.

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