JP2014197045A - Advertisement reproduction device, advertisement reproduction program, and advertisement reproduction system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem in which during display control to display no advertisement video during singing by a user and to display an advertisement video not during the singing by the user, a reproduction period of a non-singing part and a reproduction period of the advertisement video are normally different from each other, the advertisement video is still reproduced at the end of the reproduction period of the non-singing part, and the advertisement video may be suddenly stopped for reproduction of a next singing part, so the user cannot understand coherent advertisement contents from a part of the displayed advertisement video, so that advertisement effects thereof may be low.SOLUTION: There are provided an advertisement reproduction device, an advertisement reproduction program, and an advertisement reproduction system such that when an advertisement video is displayed to music, a predetermined range of the advertisement video having its reproduction ranges sectioned is displayed while a user does not sing.

Description

  The present invention relates to an advertisement reproduction device, an advertisement reproduction program, and an advertisement reproduction system that reproduce a predetermined range of advertisements composed of a plurality of reproduction ranges when a user who sings along with music reproduced by a karaoke apparatus is not singing. About.

  2. Description of the Related Art Conventionally, there is a karaoke apparatus in which video is reproduced in accordance with the performance of music. The video is, for example, a music-only video associated with the music, or an advertising video that can be used for the advertising effect by being played along with the music. As an example of a karaoke apparatus in which video is reproduced in accordance with music in this way, there is a karaoke video system disclosed in Patent Document 1. In this karaoke video system, during the performance of a music piece, a part of a music-dedicated video displayed and output together with the music piece is displayed in place of the advertisement video.

JP 2004-341228 A

  However, when an advertising video is displayed while a song is being played, if the advertising video is displayed at a portion where the user sings in the song, the advertisement may be annoying for the user who is singing. If the user who is singing feels that the displayed advertisement video is annoying, the advertising effect for the user to know the content of the advertisement video is reduced.

  For this reason, it is conceivable to perform display control so that the advertisement video is not displayed when the user is singing, and the advertisement video is displayed when the user is not singing. In the case of this display control, since the playback period of the non-singing part and the playback period of the advertising video are usually different, the playback of the advertising video continues at the time when the playback period of the non-singing part ends. The advertisement video may suddenly stop due to the playback of the song part. As a result, there is a problem that the user cannot understand the contents of the collected advertisement from a part of the displayed advertisement video, and the advertisement effect is lowered.

  The present invention has been made to solve the above-described problems, and is one of the stop positions of the playback range position indicating the end point of each playback range of the advertisement video and the playback completion position of the advertisement video. Since the playback of the advertisement video is stopped at the stop position closest to the position where the non-singing part is switched to the singing part, the user can understand the contents of the advertisement video that has been played up to the stop position. An object of the present invention is to provide an advertisement playback device, an advertisement playback program, and an advertisement playback system.

  The advertisement playback device according to claim 1, wherein one of a playback range position indicating an end point of the playback range of an advertisement video composed of a plurality of playback ranges and a playback completion position indicating an end point of the advertisement video is the advertisement video. The position of each part of the singing part and the non-singing part that is not sung, the advertisement storage unit that stores the advertisement video information included as the stop position of the advertisement storage unit, the advertisement video information is read from the advertisement storage unit and the advertisement video is reproduced. When the karaoke device reproduces the music associated with the advertisement control unit that controls the start of the reproduction of the advertisement video and the stop of the reproduction. The control of stopping the reproduction of the advertisement video is performed at the stop position closest to the position where the non-singing part is switched to the singing part.

  The advertisement playback device according to claim 2 includes a reception unit that receives information indicating that a current playback position of the music has reached a position where the non-singing part is switched to the singing part while the music is being played, When the information indicating that the advertisement control unit has reached a position where the non-singing part of the music being played is switched to the singing part is received by the receiving unit, the advertising control unit is being played according to the music to be played. Control is performed to stop the advertisement video at the closest stop position after reaching the switching position.

  The advertisement reproducing device according to claim 3 is an acquisition unit that acquires music information of a music reserved in a karaoke device, and the music that is reproduced when the music is reproduced according to the music information acquired by the acquisition unit. An advertisement determined by the advertisement determination unit in association with an advertisement determination unit that determines an advertisement video to be reproduced in the non-singing part, and a position at which the music of the acquired music information is switched from the non-singing part to the singing part A stop determination unit that determines a stop position for stopping the playback of the video, and the advertisement control unit switches the advertisement video determined by the advertisement determination unit when the reserved music is played back. Control is performed to stop at the stop position determined by the stop determination unit in association with the position.

  The advertisement reproducing apparatus according to claim 4, wherein the acquisition unit acquires the music information including a music reproduction time of each of a plurality of non-singing parts, and the advertisement storage unit is configured to display an advertisement video for a plurality of advertisement videos. The advertisement video information including the advertisement playback time from the start of playback to the end of playback is stored, and the advertisement determination unit is configured to store the information of the non-singing parts of the plurality of non-singing parts with respect to the music information acquired by the acquiring unit. It is determined that the advertisement video having the advertisement reproduction time shorter than the music reproduction time is to be reproduced.

  The advertisement playback device according to claim 5, wherein the advertisement control unit has the stop position closest to the position at which the advertisement video played in accordance with the playback of the music is switched from the previous non-singing part to the current song part, It is a stop position indicating the playback completion position of the advertisement video, and when the stop position indicating the playback completion position is located before the switching position, the advertisement video is switched until the current singing part is switched to the next non-singing part. Is controlled to stop at a stop position indicating the reproduction completion position.

  The advertisement playback device according to claim 6, wherein the advertisement control unit is closest to a position at which an advertisement video of a video that is played in accordance with the playback of the music is switched from the previous non-singing part to the current singing part. At the position where the current singing part is switched to the next non-singing part, the reproduction of the advertisement video of the moving image is resumed from the stop position where the reproduction is stopped.

  The advertisement reproduction program according to claim 7, wherein any one of a reproduction range position indicating an end point of the reproduction range of an advertisement image composed of a plurality of reproduction ranges and a reproduction completion position indicating an end point of the advertisement image is selected as the advertisement image. An advertisement playback program executed by a computer of an advertisement playback device including an advertisement storage unit that stores advertisement video information included as a stop position of the karaoke device including a song part that is sung and a non-song part that is not sung A reception step of receiving information indicating that the position of switching from the non-singing part to the singing part has been reached, and controlling the reproduction of the advertising video by reading the advertising video information from the advertising storage unit, When a non-singing part and a singing part are played by the device, the advertisement video starts playing and stops playing An advertisement control step for controlling the playback of the advertisement video at the stop position closest to the switching position when the music to be played switches from a non-singing part to a singing part. It is characterized by performing control to stop the operation.

  9. The advertisement reproduction system according to claim 8, wherein either one of a reproduction range position indicating an end point of the reproduction range of an advertisement video composed of a plurality of reproduction ranges and a reproduction completion position indicating an end point of the advertisement video is the advertisement video. An ad storage unit that stores advertisement video information included as a stop position, a music storage unit that stores music information for playing back a song including a singing part and a non-singing part that is not sung by a karaoke device, and A music control unit that reads out music information from the music storage unit and controls the reproduction of the music, and reads out the advertising video information from the advertisement storage unit in accordance with the reproduction of the music, reproduces the advertising video, and is read out by the music control unit An advertisement control unit for controlling the start of playback of the advertisement video and the stop of the playback when the non-singing part and the singing part are played according to the music information; For example, the advertisement controller is the closest to the stop position to a position of switching from a non-singing part to singing part in the music to be reproduced, and performs control to stop the reproduction of the advertisement image.

  In the advertisement reproducing apparatus according to claim 1, the advertisement control unit stops the advertisement video at the stop position closest to the position where the reproduced music is switched from the non-singing part to the singing part. By playing the advertisement video up to the stop position closest to the switching position, the advertisement video is not disturbing for the user who is singing, and when the user is not singing, the user sees the advertisement video in the playback range up to the stop position Therefore, the content of the advertisement video can be understood and the advertisement effect can be maintained.

  In the advertisement reproducing apparatus according to claim 2, when the advertisement video is being reproduced in accordance with the reproduction of the music, the determination unit determines a position where the non-singing part of the reproduced music is switched to the singing part, and the advertisement is reproduced. The control unit stops the advertisement video reproduced in accordance with the music at the closest stop position after the determined music switching position. As a result, even if the music is being played back and the advertising video is being played in time with the music being played back, the advertising video is played back to the nearest stop position after the music switching position and stopped. . By playing the advertisement video up to the nearest stop position, the advertisement video is not annoying for the user who is singing, and when the user is not singing, the user can see the advertisement video in the playback range up to the stop position The content of the advertisement video can be understood, and the advertisement effect can be maintained.

  In the advertisement reproducing apparatus according to claim 3, the stop determination unit determines a stop position at which the reproduction of the advertisement video is stopped in association with a position at which the reserved music is switched from the non-singing part to the singing part. The advertisement control unit stops the advertisement video at the stop position determined by the stop determination unit when the reserved music is played. As a result, when the reserved music is played, the advertisement video is not annoying for the user who is singing, and when the user is not singing, the user can see the advertisement video in the playback range up to the stop position. Therefore, the contents of the advertisement video can be understood and the advertisement effect can be maintained.

  In the advertisement reproducing device according to claim 4, the advertisement determining unit determines to reproduce the advertisement video having the advertisement reproduction time shorter than the music reproduction time of the non-singing part of the music to be reproduced. Thereby, in the non-singing part of the music, the advertising video is completed and reproduced, and when switching from the non-singing part to the singing part, the reproduction of the advertising video is stopped at the stop position associated with the switching position. Therefore, since the advertisement video with the advertisement playback time shorter than the music playback time of the non-singing part is played back completely, the user can understand the content of the completed advertisement video, and the advertising effect is sufficiently secured. The

  In addition, when the previous advertisement video is completely reproduced just before the position where the non-singing part is switched to the singing part, it may be possible to start reproduction of a new advertisement video before switching to the singing part. If the remaining time until switching to the singing part is shorter than the playback time to the stop position of the new advertising video, the new advertising video will be played over the singing part of the song and will be annoying when the user sings May be. Therefore, in the advertisement reproduction device according to claim 5, the stop position indicating the completion of reproduction of the advertisement video as the stop position closest to the position where the non-singing part of the music to be reproduced is switched to the singing part is from the position where the switching is performed. When it is located before, the advertisement control unit stops the previous advertisement video at the stop position indicating the reproduction completion position until switching from the singing part to the non-singing part. Thereby, when a user sings, a new advertising video does not become obtrusive, while the advertising effect of the previous advertising video can be maintained.

  In the advertisement reproducing apparatus according to claim 6, when the music to be reproduced is switched from the non-singing part to the singing part, the advertisement control unit resumes reproducing the advertisement video from the stop position where the reproduction is stopped. As a result, when the music is being played, the user can see the continuation of the advertisement video that has been stopped by the previous non-singing pad in the next non-singing part, and the playback range up to the stop position can be viewed. Since all of the coherent advertising images can be viewed, the advertising effect can be sufficiently ensured.

  In the advertisement reproduction program according to claim 7, the detection step detects a position where the reproduced music is switched from the non-singing part to the singing part. In the advertisement control step, the advertisement video is stopped at the stop position closest to the switching position detected in the detection step. By playing the advertisement video up to the stop position closest to the switching position, the advertisement video is not disturbing for the user who is singing, and when the user is not singing, the user sees the advertisement video in the playback range up to the stop position Therefore, the advertising effect can be maintained.

  In the advertisement reproduction system according to claim 8, the advertisement control unit is configured to stop the advertisement image at the stop position closest to the position at which the reproduced music is switched from the non-singing part to the singing part up to the stop position closest to the switching position. By playing the advertisement video, the advertisement video is not disturbing for the user who is singing, and when the user is not singing, the user can see the advertisement video in the playback range up to the stop position, so the advertisement effect is maintained. can do.

It is a figure which shows the example of a schematic structure of the karaoke system S provided with the remote control 1, the karaoke apparatus 2, the center server 4, and the advertisement display server 5 which concern on the 1st Embodiment of this invention. 2 is a block diagram showing an electrical configuration of a remote controller 1, a karaoke device 2, a center server 4, and an advertisement display server 5. FIG. It is a figure which shows an example of a data structure of the advertisement reproduction list memorize | stored in the advertisement display server. It is a figure which shows an example of the data structure of the karaoke music reproduced | regenerated by the karaoke apparatus. It is a flowchart which shows the main process performed by the karaoke apparatus 2 which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process of the main operation | movement performed by the advertisement display server 5 which concerns on the 1st Embodiment of this invention. It is explanatory drawing explaining the relationship between reproduction | regeneration of the music by the karaoke apparatus 2 which concerns on 1st Embodiment, and reproduction | regeneration of the advertising content by the advertisement display server 5. FIG. It is explanatory drawing explaining the relationship between reproduction | regeneration of the music by the karaoke apparatus 2 which concerns on the 2nd Embodiment of this invention, and reproduction | regeneration of the advertising content by the advertisement display server 5. FIG. It is a flowchart which shows the main process performed by the karaoke apparatus 2 which concerns on the 2nd Embodiment of this invention. It is a flowchart which shows the process of the main operation | movement by the advertisement display server 5 which concerns on the 2nd Embodiment of this invention.

[Outline of configuration of karaoke system according to first embodiment]
Hereinafter, a first embodiment in which the advertisement reproduction system of the present invention is applied to a karaoke system will be described. FIG. 1 is a diagram illustrating the configuration of the karaoke system S of the present embodiment. In general, a karaoke store KS is provided with a plurality of karaoke rooms KR. FIG. 1 shows an example in which one karaoke room KR is shown among a plurality of karaoke rooms provided in the karaoke store KS. In the example of FIG. 1, one remote controller 1 and one karaoke device 2 are installed in the karaoke room KR. A plurality of remote controllers 1 may be installed in the karaoke room KR.

  As shown in FIG. 1, the karaoke system S includes a remote controller 1, a karaoke device 2, a display 35, a center server 4, an advertisement display server 5, and a display 54. The remote controller 1 is a music selection device used for music selection or search for karaoke music. The remote controller 1 is given a remote controller ID. The remote control ID is identification information for identifying the remote control 1. The remote controller ID is information for specifying the remote controller 1 and is, for example, an IP address assigned to the remote controller 1. The remote controller 1 is connected to a network by wireless communication via an access point AP and a broadband router BR provided in the karaoke store KS. Thereby, the remote controller 1 can communicate with the karaoke apparatus 2 via the broadband router BR and can communicate with the center server 4 and the advertisement display server 5 via the broadband router BR and the network. The remote controller 1 requests the karaoke device 2 to reserve a music piece via a network or by infrared rays.

  The karaoke apparatus 2 performs a music reproduction process based on the reservation requested by the remote controller 1. A karaoke device ID is assigned to each karaoke device 2. The karaoke device ID is information for identifying each karaoke device. The karaoke device ID may be any information as long as it can identify the karaoke device 2. For example, an IP address assigned to the karaoke device 2 is used as the karaoke device ID. The remote controller 1 and the karaoke device 2 are managed in advance by the management server (not shown) connected to the network in association with each ID and the location where the remote controller 1 and the karaoke device 2 are installed. The location where the karaoke device 2 exists is specified by the karaoke device ID of the karaoke device 2, and the karaoke room KR and the karaoke store KS where the karaoke device 2 is installed are specified. Since the remote controller ID of the remote controller 1 and the karaoke apparatus ID of the karaoke apparatus 2 are managed in association with each other, each process based on the reservation requested by the remote controller 1 is executed by the karaoke apparatus 2.

  Further, it is possible to request the karaoke device 2 to reserve a music piece from a portable terminal device owned by the user in place of the remote controller 1. The user can request the karaoke device 2 to reserve a music piece using the mobile terminal device that the user owns. In this case, the mobile terminal device can be connected to the network via the mobile base station C.

  The center server 4 stores a plurality of advertisement contents. The advertisement display server 5 is connected to the network via the broadband router BR, can communicate with the karaoke device 2 via the broadband router BR, and can communicate with the center server 4 via the network. A display 54 is connected to the advertisement display server 5. The advertisement display server 5 receives the advertisement content from the center server 4 and displays the advertisement on the display 54.

[1. Electrical configuration of karaoke system S]
FIG. 2 is a block diagram showing an electrical configuration of the karaoke system S. As shown in FIG. Hereinafter, the electrical configuration of the remote controller 1, the karaoke apparatus 2, the center server 4, and the advertisement display server 5 will be described in order with reference to FIG.

[Configuration of remote control 1]
The remote controller 1 includes a control unit 11, an infrared transmission unit 12, a storage unit 13, a display 14, an operation unit 15, an operation processing unit 16, a video RAM 17, a video control unit 18, and a wireless LAN communication unit 19. With. The control unit 11 controls the operation of the remote controller 1. The infrared transmitter 12 transmits an instruction from the remote controller 1 to the karaoke device 2 by communicating with an infrared receiver 25 of the karaoke device 2 described later. The storage unit 13 includes a reservation information storage area 131. The reservation information storage area 131 stores music identification information that is a music ID. The music identification information is information for the user to identify music for which playback is reserved in the karaoke apparatus 2 using the remote controller 1. A program for causing the remote controller 1 to execute a main operation is stored in a predetermined storage area of the storage unit 13.

  The main operation of the remote controller 1 is executed, for example, when the user who uses the karaoke system S turns on the remote controller 1. The user uses the remote controller 1 to specify the music that the karaoke apparatus 2 plays. When the user designates the music identification information, the designated music identification information is stored in the reservation information storage area 131 as a reserved music. The music identification information stored in the reservation information storage area 131 is transmitted by the infrared transmitter 12 to the infrared receiver 25 of the karaoke apparatus 2.

[Configuration of Karaoke Device 2]
The karaoke apparatus 2 includes a control unit 21, a LAN interface unit 22, a storage unit 23, an operation unit 24, an infrared reception unit 25, an operation processing unit 26, a synthesizer 27, a microphone control unit 28, and a mixing amplifier. 30, a video RAM 31, a video reproduction unit 32, a video control unit 33, and a video reception unit 34. A speaker 29, a display 35, and a camera 36 are connected to the karaoke apparatus 2. The control unit 21 controls the operation of the karaoke apparatus 2. For example, the control unit 21 instructs to play the reserved music according to a reservation list described later. The LAN interface unit 22 is connected to the network, and transmits information from the control unit 21 to the remote controller 1, the center server 4, and the advertisement display server 5 that are other terminals connected to the network. The LAN interface unit 22 receives information from other terminals connected to the network.

  The storage unit 23 includes a reservation list storage area 231, a music storage area 232, a music time information storage area 233, and a lyrics telop storage area 234. The reservation list storage area 231 stores the music identification information of the music reserved by the user using the remote controller 1 as a reservation list. Specifically, in the reservation list, music identification information that can identify the reserved music is registered according to the playback order of the music reserved using the remote controller 1. The reservation list is updated and saved each time a new music is played by the karaoke apparatus 2. The music registered as the first song in the reservation list is the music currently being played by the karaoke device 2, and the second and subsequent songs are reserved songs that are sequentially played after the music currently registered as the first song is played back. It is.

  The music storage area 232 stores music data reproduced in the karaoke apparatus 2 in association with music identification information. The music time information storage area 233 stores music time information in association with music identification information corresponding to music data stored in the music storage area 232. The music time information includes non-singing time information indicating the composition content of the music. The non-singing time information indicating the composition content of music is information related to preludes, interludes, and later performances that are non-singing parts that the user does not sing when the music is played. Specifically, the non-singing time information is information including a performance start time of each non-singing part that is a prelude, an interlude, and a follower, and a playback time indicating a length from the start to the end of the performance of the non-singing part. It is. The music is composed of a singing part and a non-singing part, and the time of the singing part is a time other than the prelude, the interlude, and the postlude during the playback time of the music.

  The lyrics telop storage area 234 displays the song lyrics telop displayed on the display 35 and the display 35 immediately before the reproduction of the music starts when the music registered in the reservation list is reproduced. The music name displayed on the screen is stored. When karaoke music is played back by the karaoke device 2, the lyrics of the music are displayed on the display 35 in accordance with the lyrics telop of the music.

  All the information stored in the music storage area 232, the music time information storage area 233, and the lyrics telop storage area 234 is acquired from the center server 4 and stored.

  The operation unit 24 allows the user to reserve a music piece as with the remote controller 1. The infrared receiver 25 receives information from the infrared transmitter 12 of the remote controller 1. The operation processing unit 26 transmits information from the operation unit 24 and the infrared receiving unit 25 to the control unit 21 as an operation instruction. The synthesizer 27 instructs the mixing amplifier 30 to generate music sound according to control by the control unit 21. The microphone control unit 28 instructs the mixing amplifier 30 to generate sound input by the user using a microphone (not shown). The speaker 29 and the mixing amplifier 30 generate sound in accordance with instructions received from the synthesizer 27 and the microphone control unit 28. The video control unit 33 displays various videos on the display 35 under the control of the control unit 21 in cooperation with the video RAM 31, the video reproduction unit 32, and the video reception unit 34. In addition, the video control unit 33 causes the display 35 to display the video captured by the camera 36 in accordance with control by the control unit 21.

[Configuration of Center Server 4]
The center server 4 includes a LAN interface unit 41, a control unit 42, an advertisement storage unit 43, and a song storage unit 44. The LAN interface unit 41 is connected to a network, and is connected to the remote controller 1, which is another terminal, the karaoke device 2, and the advertisement display server 5 via the broadband router BR. The control unit 42 stores a program for executing the main operation of the center server 4 and controls the operation of the center server 4.

  The advertisement storage unit 43 includes an advertisement content storage area 431 and an advertisement list storage area 432. The advertisement content storage area 431 stores a large number of advertisement contents to be displayed on the display 54 using the karaoke system S. The advertising content is advertising content that is not related to the music played by the karaoke device 2 and whose display timing is not limited. Advertisement identification information is associated with the advertisement content.

  The advertisement list storage area 432 stores an advertisement list processed by the advertisement display server 5. The advertisement list is a list of advertisement contents in which advertisement contents stored in the advertisement content storage area 431 are associated with advertisement identification information. In the present embodiment, the advertising content is composed of a moving image. FIG. 3A shows an example of the data structure of the advertisement list. As shown in FIG. 3A, the advertisement list includes advertisement identification information of ten advertisement contents, display completion time of each advertisement content, and stop timing. The display completion time is a time required until the reproduction of the advertisement content is started and the reproduction is completed. The stop timing is an elapsed playback time indicating a stop position when the playback is stopped halfway after the playback of the advertising content is started. The advertisement content is one advertisement that is completed at the display completion time when reproduction is started and completed. One advertisement is one in which the user can fully understand the contents of the advertisement and is reproduced at the reproduction completion time. One advertisement is divided into a plurality of playback ranges, and the content of each playback range is also a range that the user can understand. A portion that is played back during the elapsed playback time up to the stop timing after the start of the playback of the advertising content, that is, the playback range, is also partially configured as the advertising content. The stop timing of the advertisement content may be set at a plurality of locations in one advertisement content. In the present embodiment, since each advertisement in the advertisement list has one stop timing, it is an advertisement video in which the reproduction completion range set by the display completion time is divided into two reproduction ranges. It has a playback range from the start to the stop timing and a playback range from the stop timing to the completion of playback.

  The music storage unit 44 includes a music storage area 441, a music time information storage area 442, and a lyrics telop storage area 443. The music storage area 441 stores karaoke music and music identification information that can identify music in association with each other. The music time information storage area 442 stores non-singing time information indicating the composition content of the music in association with the music identification information of each music for the music stored in the music storage area 441. FIG. 3B is an explanatory diagram illustrating a data configuration of music time information of a certain song as an example. Specifically, it is an example of a music piece having two interludes. As shown in FIG. 3B, corresponding to the music identification information of the music, the prelude start time, the prelude playback time, the interlude A start time, the interlude A playback time, and the interlude B start time of the music , The interlude B playback time, the follower start time, and the later play playback time are stored as non-singing time information. The lyrics telop storage area 443 includes the lyrics telop of the music to be displayed on the display 35 as the music is played back by the karaoke device 2 for the music stored in the music storage area 441, The music name to be displayed on the display 35 immediately before the reproduction is started is stored. Moreover, in this embodiment, although the advertisement storage part 43 which memorize | stores advertising content, and the music storage part 44 which memorize | stores a music are both the structures provided in the center server 4, it is not restricted to this. The advertisement storage unit 43 and the song storage unit 44 may be provided in separate servers.

  The main operation of the center server 4 is executed when the administrator of the center server 4 is turned on. When new advertising content is input, the center server 4 stores the new advertising content in the advertising content storage area 431 of the advertising storage unit 43. When new advertisement content is stored, an advertisement list is created according to the advertisement identification information of the new advertisement content and stored in the advertisement list storage area 432.

  The center server 4 periodically transmits an advertisement list to the advertisement display server 5 described later. If the advertisement display server 5 determines that the advertisement content of the advertisement identification information included in the received advertisement list is not stored, the advertisement display server 5 transmits the advertisement identification information indicating the advertisement content not stored to the center server 4 to request it. . The center server 4 transmits the requested advertisement content to the advertisement display server 5.

  The center server 4 may store information indicating the association between the karaoke device 2 installed in the karaoke room KR of the karaoke store KS and the remote controller 1 in a predetermined storage area of the advertisement storage unit 43. Moreover, the center server 4 may memorize | store the information which shows matching with the karaoke apparatus installed in the karaoke store KS, and a portable terminal device. The center server 4 transmits the reservation request transmitted from the remote controller 1 to the karaoke apparatus 2 associated with the remote controller 1 based on the information indicating the association. In addition, a management server (not shown) may store information indicating the association between the karaoke device and the mobile terminal information. In this case, the management server transmits the reservation request transmitted from the mobile terminal device to the karaoke device 2 associated with the mobile terminal device based on the stored information indicating the association.

[Configuration of Advertisement Display Server 5]
The advertisement display server 5 includes a LAN interface unit 51, a control unit 52, a storage unit 53, a video RAM 57, and a video control unit 58. The LAN interface unit 51 is an interface for connecting to a network. A display 54 is connected to the advertisement display server 5. The control unit 52 controls the operation of the advertisement display server 5 and constitutes a computer together with the storage unit 53. The storage unit 53 includes an advertisement content storage area 531, an advertisement list storage area 532, a reservation list storage area 533, and a song time information storage area 534.

  The advertisement content storage area 531 stores advertisement content and advertisement identification information transmitted from the center server 4. The advertisement list storage area 532 stores an advertisement list transmitted from the center server 4. When the advertisement content corresponding to the advertisement identification information included in the advertisement list is not stored in the advertisement content storage area 531, the advertisement display server 5 acquires the unstored advertisement content from the center server 4.

  The reservation list storage area 533 stores the reservation list acquired from the karaoke apparatus 2. The music time information storage area 534 stores music time information corresponding to the music in the reservation list.

  The video control unit 58 causes the display 54 to display video in accordance with control by the control unit 52 in cooperation with the video RAM 57. The video RAM 57 temporarily stores video to be displayed on the display 54. The video control unit 58 causes the display 54 to display a video according to the advertising content.

  The user who sings the music reproduced by the karaoke apparatus 2 can afford to browse the reproduced advertisement content when the user does not sing the music. Therefore, in the present embodiment, the advertisement display server 5 instructs the reproduction of the advertisement content in the prelude, interlude, and postlude non-singing part of the music reproduced by the karaoke apparatus 2. In addition, it is desirable that the reproduction of the advertising content is stopped in the singing parts other than the prelude, interlude and postlude of the music. However, if the advertising content is suddenly stopped when the advertising content is switched from the non-singing part to the singing part, the advertisement may be interrupted at a timing that does not hold as an advertisement. In the present embodiment, a stop timing capable of being paused is provided between the display completion time from the start of reproduction to the end of advertisement content. Thereby, the advertisement display server 5 reproduces the advertising content in the non-singing part of the prelude, the interlude, and the follower of the music reproduced by the karaoke device, and responds to the timing when the music is switched from the non-singing part to the singing part. The advertisement can be stopped at the stop timing.

[Overview of the operation of the karaoke system according to the first embodiment]
(Karaoke device operation)
The operation and action of the karaoke apparatus 2 used in the karaoke system S of the first embodiment will be described with reference to FIG. FIG. 4 is a flowchart showing a processing procedure of the main operation in the karaoke apparatus 2. A program that causes the karaoke apparatus 2 to execute the main operation is stored in a predetermined storage area of the storage unit 23. The main operation of the karaoke device 2 is executed, for example, when the karaoke device 2 is turned on. Hereinafter, the main process of steps S210 to S224 shown in FIG.

  In step S210, it is determined whether or not reproduction of music is reserved. Specifically, it is determined whether or not there is an unreproduced music in the reservation list stored in the reservation list storage area 231. If it is determined that the reproduction of the music is reserved due to the presence of an unreproduced music (S210: YES), the process of step S212 is executed. The process of step S210 is repeated until it is determined that the reproduction of music is reserved.

  In step S212, reproduction of a music piece whose reproduction order is set first in the reservation list is started. In step S212, when the music is played, the elapsed time of the music is counted and the music time information of the music to be played stored in the music time information storage area 233 is read.

  In step S214, it is determined whether or not the singing part has started to be played based on the music time information for the music that has been played in step S212. If it is determined in step S214 that the reproduction of the singing part has been started (S214: YES), the process of step S216 is executed. If it is not determined in step S214 that the reproduction of the singing part has been started (S214: NO), the process of step S218 is executed. In step S216, the advertisement display server 5 is notified that the reproduction of the singing part has been started.

  In step S218, it is determined whether the reproduction of the non-singing part of the prelude, the interlude, or the postlude has been started for the musical piece that has been reproduced in step 212, based on the musical piece time information. If it is determined in step S218 that the reproduction of the non-singing part has been started (S218: YES), the process of step S220 is executed. If it is not determined in step S218 that the reproduction of the singing part has been started (S218: NO), the process of step S222 is executed. In step S220, the advertisement display server 5 is notified that the reproduction of the non-singing part has been started.

  In step S222, it is determined whether or not the reproduction of the music whose reproduction has been started in step S212 is completed. If it is determined in step S222 that the music has been reproduced (S222: YES), the process of step S224 is executed. If it is not determined in step S222 that the music has been reproduced (S222: NO), the process of step S214 is executed.

  In step S224, it is determined whether an instruction to turn off the power has been issued. If it is determined that an instruction to turn off the power has been given (S224: YES), the main process of the karaoke apparatus 2 is terminated. If it is not determined that an instruction to turn off the power has been given (S224: NO), the process of step S210 is executed.

(Advertising server operation)
The operation and action of the advertisement display server 5 used in the karaoke system S of the first embodiment will be described with reference to FIG. FIG. 5 is a flowchart showing a processing procedure of the main operation in the advertisement display server 5. A program that causes the advertisement display server 5 to execute the main operation is stored in a predetermined storage area of the storage unit 53. The main operation of the advertisement display server 5 is executed, for example, when the advertisement display server 5 is powered on. When the power is turned on, the advertisement display server 5 receives the advertisement list from the center server 4 and stores it in the advertisement list storage area 532. The advertisement display server receives the advertisement content of the advertisement identification information included in the received advertisement list and stores it in the advertisement content storage area 531. Hereinafter, the main process of steps S <b> 510 to S <b> 526 shown in FIG. 5 is executed by the control unit 52.

  In step S <b> 510, the playback order of advertisement content is determined from the advertisement list stored in the advertisement list storage area 532. For example, when the advertisement list shown in FIG. 3A is stored in the advertisement list storage area 532, the reproduction order of the advertisement contents is “advertisement A”, “advertisement B” according to the alphabetical order of the advertisement identification information. , “Advertisement C”, “advertisement D”, “advertisement E”,..., “Advertisement H”, “advertisement I”.

  In step S512, the advertising content is sequentially played according to the playback order determined in step S510. The reproduced advertisement content is read from the advertisement content storage area 531 according to the advertisement identification information, and reproduction is started. For example, according to the advertisement list shown in FIG. 3A, the advertisement content of the advertisement identification information “advertisement A” is reproduced, and when the reproduction is completed, the advertisement content of the advertisement identification information “advertisement B” is subsequently reproduced. The When reproduction of advertisement content is started, counting of reproduction time of advertisement content is started.

  In step S514, it is determined whether or not a notification of information indicating that the reproduction of the song part of the music has been started is received from the karaoke apparatus 2. If it is determined that the notification of the information indicating that the reproduction of the song part of the music has been started (S514: YES), it is determined that the song part is being reproduced in the karaoke apparatus 2, and the process of step S516 is performed. Is executed. In step S514, when it is not determined that the notification of the information indicating that the reproduction of the song part of the music has been started (S514: NO), the process of step S514 is repeatedly executed.

  In step S516, the stop timing and the display completion time are read and acquired from the advertisement list in the advertisement list storage area 532 for the advertisement content that has been played back in step S512.

  In step S518, the playback timing is the time after the current playback time of the advertisement content being played out of the stop timing and display completion time acquired in step S516, and playback is performed up to either the earliest stop timing or display completion time. The advertisement content being reproduced is stopped when it is reproduced until the earliest stop timing or display completion time.

  In step S520, it is determined whether or not notification of information indicating that the reproduction of the non-singing part of the music has been started is received from karaoke apparatus 2. When it is determined that the notification of information indicating that the reproduction of any non-singing part of the prelude, interlude, or postlude of the music has been started (S520: YES), in the karaoke apparatus 2, the non-singing part Is reproduced, and the process of step S522 is executed. In step S520, when it is not determined that the notification of the information indicating that the reproduction of the song part of the music has been started (S520: NO), the process of step S520 is repeatedly executed.

  In step S522, the reproduction of the advertising content stopped in step S518 is resumed. In step S518, after the advertisement content is stopped at the display completion time, when the reproduction of the advertisement content is resumed in step S522, the reproduction of the next advertisement content is started in accordance with the reproduction order of the advertisement list.

  In step S524, it is determined whether an instruction to turn off the power has been issued. If it is determined that an instruction to turn off the power has been given (S524: YES), the main process of the advertisement display server 5 is terminated. If it is not determined that an instruction to turn off the power has been given (S524: NO), the process of step S514 is executed.

(Cooperation between karaoke device and advertisement display server)
FIG. 6A shows the singing part and the non-singing part of the music played by the karaoke device 2 and the playback and stop of the advertising content executed by the advertisement display server 5 in the first embodiment. It is explanatory drawing which showed the relationship of the timing by time transition.

  In FIG. 6A, when the karaoke device 2 starts playing the music of the music identification information “C30549” shown in FIG. 3B, the advertisement display server 5 sequentially executes “advertisement A” according to the advertisement list. , “Advertisement B”, “Advertisement C”, and “Advertisement D” are displayed. In FIG. 6A and FIG. 6B, with regard to the reproduction of the advertising content, the reproduction start is indicated by ◯, the reproduction stop is indicated by ▲, the reproduction restart is indicated by Δ, and the reproduction completion is indicated by ●.

  When the main operation of the karaoke apparatus 2 is executed, the karaoke apparatus 2 starts playing the music piece having the music identification information “C30549” by the process of step S212. In the advertisement display server 5, the reproduction of “advertisement A” is started by the process of step S 512. The stop timing of “advertisement A” is 25 seconds, and the display completion time is 45 seconds. The karaoke apparatus 2 determines that the singing part has started in step S214 when 20 seconds elapses from the start of the music of the music identification information “C30549”, and in step S216. The advertisement display server 5 is notified that the reproduction of the singing part has been started. For example, “advertisement A” has a reproduction completion range having a display completion time of 45 seconds, and the reproduction completion range is divided into two reproduction ranges. The first half reproduction range is a reproduction range having a stop timing of 25 seconds, and the second half reproduction range is a reproduction range of 20 seconds from the stop timing 25 seconds to the display completion time 45 seconds. “Advertisement A” is a video introducing an artist of a certain music piece. The first half of the playback range is an advertisement that introduces the artist's profile. The playback range in the second half is an advertisement that introduces the artist's recent events. The configuration of the advertisement contents of “advertisement B” to “advertisement I” is the same as that of “advertisement A”.

  When the advertisement display server 5 receives a notification from the karaoke apparatus 2 that the reproduction of the singing part has been started, the advertisement display server 5 reproduces the advertisement until the earliest stop timing or display completion time. Since the stop timing of the “advertisement A” to be reproduced is 25 seconds, the advertisement display server 5 reproduces it for 25 seconds, and stops reproduction of “advertisement A” when 25 seconds have elapsed from the start of reproduction.

  Next, the karaoke apparatus 2 determines that a non-singing part is obtained by the process of step S218 when a time of 1 minute 20 seconds when the interlude A is started has elapsed since the reproduction of the music of the music identification information “C30549” is started. In step S220, the advertisement display server 5 is notified that the reproduction of the non-singing part has been started. When the advertisement display server 5 receives notification from the karaoke apparatus 2 that the reproduction of the non-singing part of the music has been started, the advertisement display server 5 resumes the reproduction of the “advertisement A”. When the advertisement display server 5 completes the reproduction of the “advertisement A”, the advertisement display server 5 continues to reproduce the “advertisement B”.

  The karaoke apparatus 2 determines that the singing part has started in step S214 when the time of 1 minute 50 seconds for the end of the interlude A has elapsed since the playback of the music of the music identification information “C30549” has started. In S216, the advertisement display server 5 is notified that the reproduction of the singing part has been started. At this time, in the advertisement display server 5, “advertisement B” having a stop timing of 15 seconds and a display completion time of 30 seconds has passed 10 seconds from the start of reproduction. “Advertisement B” has a stop timing set to 15 seconds. Therefore, the advertisement display server 5 reproduces “advertisement B” for 15 seconds, and stops reproduction of “advertisement B” when 15 seconds have elapsed from the start of reproduction.

  Next, the karaoke apparatus 2 determines that the non-singing part is processed by the process of step S218 when a time of 2 minutes and 50 seconds when the interlude B is started has elapsed since the reproduction of the music of the music identification information “C30549” is started. In step S220, the advertisement display server 5 is notified that the reproduction of the non-singing part has been started. When the advertisement display server 5 receives notification from the karaoke apparatus 2 that the reproduction of the non-singing part of the music has been started, the advertisement display server 5 resumes the reproduction of the “advertisement B”.

  The karaoke device 2 determines that the singing part has started in step S214 when the time for ending the interlude B has elapsed 3:00 when the playback of the music having the music identification information “C30549” has started. In S216, the advertisement display server 5 is notified that the reproduction of the singing part has been started. At this time, in the advertisement display server 5, “advertisement B” has passed 25 seconds from the start of reproduction. “Advertisement B” has a display completion time of 30 seconds. Therefore, the advertisement display server 5 reproduces the “advertisement B” and stops the reproduction of the “advertisement B” when 15 seconds have elapsed from the restart of the reproduction of the advertisement content, that is, when 30 seconds have elapsed from the start of the reproduction.

  Furthermore, the karaoke device 2 starts the non-singing part by the process of step S218 when the time of 4:00 seconds after the start of the follower has elapsed since the reproduction of the music of the music identification information “C30549” is started. In step S220, the advertisement display server 5 is notified that the reproduction of the non-singing part has been started. When the advertisement display server 5 receives a notification from the karaoke apparatus 2 that the reproduction of the non-singing part of the music is started, the advertisement display server 5 starts the reproduction of the “advertisement C”. “Advertisement C” is played for 15 seconds until playback is completed. When the reproduction of “Advertisement C” is completed, since the sequel of the musical piece identification information “C30549” has a reproduction time of 10 seconds, the advertisement display server 5 follows “Advertisement C”. Playback of “Advertisement D” is started. The advertisement display server 5 sequentially reproduces the advertisement contents according to the advertisement list until receiving a notification from the karaoke apparatus 2 that the reproduction of the singing part is started. Note that when “Advertisement D” or subsequent advertisement playback is being played back continuously, playback of the music for which playback has been reserved by the karaoke device 2 may be started.

[Modification of First Embodiment]
In the first embodiment described above, the advertisement display server 5 indicates from the karaoke device 2 that it is singing or not singing at the start of the singing part of the music to be reproduced or at the start of the non-singing part. Information is acquired, and playback and stop of advertisement content are executed according to the acquired information. However, the configuration may be such that the karaoke device 2 notifies the advertisement display server 5 in advance of the start of the singing part of the music being played before the music is played, such as when the music is reserved.

  For example, when the advertisement display server 5 acquires the start schedule of the singing part in advance, the display completion time or stop timing closest to the start schedule of the singing part of the music exists before the start schedule of the singing part It can be determined whether it exists after the scheduled start of the singing part. In the advertisement content to be played, when either the display completion time closest to the start schedule of the song part of the song or the stop timing exists earlier than the start date of the song part, the song part is started Alternatively, it may be stopped at either the previous display completion time or the stop timing. By stopping the advertising content immediately before the start of the singing part of the music to be played, either at the display completion time or at the stop timing, the advertising content is not played back in the singing part of the music. As a result, the advertising content does not become an obstacle to the singing user, and the advertising effect can be maintained.

  In the present embodiment, the non-singing part that is not sung during the reproduction of the music is indicated by the reproduction time of the prelude, interlude, and follower of the music stored as the music time information in the music time information storage area 233 of the storage unit 23. It had been. However, the non-singing part is not limited to the configuration in which determination is performed using the music time information stored in the storage unit 23. For example, when the display time for displaying each phrase of the lyrics telop on the display 35 is determined in the lyrics telop displayed on the display 35 in accordance with the reproduction of the music stored in the lyrics telop storage area 235, The non-singing part may be determined based on the time when the phrase display time is not set. For example, when the time when the display time of the phrase of the lyrics telop is not set exists for a predetermined time or more, the time when the display time is not set is determined as the playback time of the non-singing part. Thereby, even if it is a case where the information which shows the reproduction time of the prelude of the music, the interlude, and the follower is not memorize | stored matched with a music, it is possible to acquire the reproduction time of a non-singing part.

  In the present embodiment, the advertising content is composed of a moving image, but is not limited thereto. The advertisement content may include a still image. For example, the advertising content includes advertising content consisting of one still image with a display completion time, and advertising content consisting of two or more still images with a stop timing and display completion time. Also good.

[Second Embodiment]
Hereinafter, a second embodiment of the present invention will be described.

  In the first embodiment, the advertisement display server 5 starts when the reproduction of the singing part is started and when the reproduction of the non-singing part is started from the karaoke device 2 along the process of reproducing the music. The start of playback of each part was notified. The advertisement display server 5 sequentially reproduces each advertisement content in the advertisement list in a predetermined reproduction order, and when notified from the karaoke apparatus 2, the advertisement display server 5 executes reproduction and stop of the advertisement content according to the notification.

  On the other hand, in the second embodiment, the karaoke device 2 reproduces the music for the time when the reproduction of the singing part of the music to be reproduced is started and the time when the reproduction of the non-singing part is started. It is the structure which notifies to the advertisement display server 5 before. The advertisement display server 5 can reproduce the advertisement content in each non-singing part by receiving the start time of the song part and the start time of the non-song part before the song is played by the karaoke device 2. Can be determined. Thereby, the advertisement display server 5 can set the advertisement content that can be completely played back during the playback time of each non-singing part according to the advertisement list. Since the second embodiment is the same as the first embodiment in the configuration and processing of other parts, only the different configuration will be described in detail, and the description of the same configuration will be omitted.

[Outline of Operation of Karaoke System According to Second Embodiment]
(Karaoke device operation)
The operation and action of the karaoke apparatus 2 of the second embodiment will be described with reference to FIG. FIG. 7 is a flowchart showing a processing procedure of the main operation in the karaoke apparatus 2. In the second embodiment, the main process of steps S1210 to S1224 shown in FIG. 7 is executed by the control unit 21 of the karaoke apparatus 2 that is turned on.

  In step S1210, it is determined whether or not music playback is reserved. Specifically, it is determined whether or not there is an unreproduced music in the reservation list stored in the reservation list storage area 231. If it is determined that the reproduction of the music is reserved due to the presence of an unreproduced music (S1210: YES), the process of step S1212 is executed. When it is determined that the reproduction of the music is reserved, the advertisement display server 5 is notified that the reproduction of the music is reserved. The process of step S1210 is repeated until it is determined that the music reproduction is reserved.

  In step S <b> 1212, the music time information of the non-singing part and the singing part of the music whose playback order is set first in the reservation list is transmitted to the advertisement display server 5. Specifically, based on the music time information stored in the music time information storage area 233, the start time of the non-singing part of the music, the playback time of the non-singing part, and the playback start time of the song part are displayed as advertisements. It is transmitted to the server 5. For example, when the music of the music identification information “C30549” shown in FIG. 3B is the music whose playback order is set first, the pre-start start time 0 seconds and the pre-play playback time 20 are sent to the advertisement display server 5. Second, interlude A start time 1 minute 20 seconds, interlude A playback time 30 seconds, interlude B start time 2 minutes 50 seconds, interlude B playback time 10 seconds, follower start time 4:00 seconds, A performance playback time of 25 seconds, and each song part playback start time of 20 seconds, 1 minute 50 seconds, and 3 minutes 00 seconds are transmitted.

  In step S1214, the reproduction of the music piece with the reproduction order set first in the reservation list is started. In step S1216, it is notified that the reproduction of music in step S1214 has started.

  In step S1218, it is determined whether or not the music that has been played back in step S1214 has been interrupted. If it is determined that the reproduction of the music has been interrupted (S1218: YES), the process of step S1222 is executed. If it is not determined that the music playback has been interrupted (S1218: NO), the process of step S1220 is executed.

  In step S1220, it is determined whether or not the reproduction of the music started in step S1214 has been completed. If it is determined that the music has been reproduced (S1220: YES), the process of step S1224 is executed. If it is not determined that the music has been reproduced (S1220: NO), the process of step S1218 is repeated. In step S1222, the advertisement display server 5 is notified that the reproduction of the music has been interrupted.

  In step S1224, it is determined whether an instruction to turn off the power has been issued. If it is determined that an instruction to turn off the power has been given (S1224: YES), the main process of the karaoke apparatus 2 is terminated. If it is not determined that an instruction to turn off the power has been given (S1224: NO), the process of step S1210 is executed.

(Advertising server operation)
Next, the operation and action of the advertisement display server 5 of the second embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing a processing procedure of the main operation in the advertisement display server 5. In the second embodiment, the main process of steps S1510 to S1538 shown in FIG. 8 is executed by the control unit 52 of the advertisement display server 5 whose power is turned on. In the advertisement display server 5 of the second embodiment, first, the non-singing times of a plurality of non-singing parts of the music reserved for reproduction are acquired. When the advertising content is advertising content composed entirely of video, for each acquired non-singing part, the advertising content is selected in order from the advertising content with a short display completion time, and is played back in each non-singing part Determined as advertising content.

  In step S1510, it is determined whether or not notification from the karaoke apparatus 2 that the music is reserved for playback has been received. When it is determined from the karaoke device 2 that the notification that the music is reserved for reproduction has been received (S1510: YES), the process of step S1512 is executed. The process of step S1510 is repeatedly executed until it is determined that a notification that the reproduction of music is reserved has been received.

  In step S1512, the playback time of the non-singing part and the playback time of the singing part of the music for which the playback order is set first are acquired from the karaoke apparatus 2.

  In step S1514, the advertising content is extracted from the advertisement list according to the start time of the non-singing part of the music acquired in step S1512, the playback time of the non-singing part, and the playback start time of the singing part. Specifically, in each non-singing part, the display completion time is an advertising content whose playback time is equal to or shorter than the playback time of each non-singing part, and the advertising content closest to the playback time of each non-singing part has priority in alphabetical order. Thus, the advertising content is extracted. For example, when the reproduction of the music with the music identification information “C30549” shown in FIG. 3B is reserved, the prelude, the interlude A, and the interlude B, which are non-singing parts of the music with the music identification information “C30549” As the advertising content to be played back in the follower, as shown in FIGS. 3A and 6B, the prelude with a playback end time of 20 seconds is “advertisement E” with a display completion time of 20 seconds. However, for an interlude A with a playback end time of 30 seconds, "Advertisement B" with a display completion time of 30 seconds is used. Are extracted. Note that the interlude B with a playback end time of 10 seconds has no display completion time advertisement shorter than the playback end time of the interlude B. Therefore, in the interlude B, “advertisement C” having a display completion time of 15 seconds, which is an advertisement having a display completion time closest to the reproduction end time, is extracted.

  In step S1518, the reproduction start timing and stop timing of the advertising content extracted in step S1514 are determined. When the processing of step S1518 is executed, as shown in FIG. 6B, when playback of the prelude of the song with the song identification information “C30549” is started, playback of “advertisement E” is started. It is determined. “Advertisement E” is played until the play of the prelude is completed, is played for 20 seconds until the display completion time, and then stopped. Next, when the reproduction of the interlude A of the music having the music identification information “C30549” is started, the reproduction of the “advertisement B” is started. “Advertisement B” is reproduced until the reproduction of the interlude A is completed, is reproduced for 30 seconds until the display completion time, and then stopped. Next, when the reproduction of the interlude B of the music having the music identification information “C30549” is started, the reproduction of the “advertisement C” is started. “Advertisement C” is determined to be stopped when it is played back and played back up to 8 seconds, which is the stop timing. When “Advertisement C” is played back, the remaining time from the stop timing to the end of playing Interlude B is 2 seconds. When “Advertisement C” is played back without stopping at the stop timing, it takes 5 seconds from the end of playback of the prelude to the display completion time when playback of “Advertisement C” is completed. In step S1518, it is determined that the “advertising C” stop timing is closer to the playback end time of the prelude. In addition, when playback of the sequel to the music identification information “C30549” is started, playback of “advertisement C” is resumed from the stop timing of 8 seconds, and is displayed for 7 seconds until the display completion time of 15 seconds. The Subsequently, it is determined that “advertisement I” is reproduced. When “Advertisement I” is played until the stop timing, the remaining time is 3 seconds until the end of the play of the follower. When “Advertisement I” is played back without stopping at the stop timing, it takes 2 seconds from the end of playback of the subsequent performance to the display completion time when playback of “Advertisement I” is completed. In step S1518, it is determined to be played until the display completion time of “advertisement I” which is closer to the playback end time of the follower. It should be noted that the playback of a new piece of music may be started during the 2 seconds when “Advertisement I” is played back from the end of playback of the later performance.

  In step S1520, it is determined whether or not notification is received from karaoke apparatus 2 indicating that the reproduction of the music reserved for reproduction has been started. When it is determined from the karaoke device 2 that a notification that the reproduction of the music has started has been received from the karaoke apparatus 2 (S1520: YES), the process of step S1522 is executed. The process of step S1520 is repeatedly executed until it is determined that a notification that the reproduction of music is started is received.

  In step S1522, the reproduction time of the music that has been reproduced by the karaoke apparatus 2 is counted. When it is notified from the karaoke device 2 that the reproduction of the music has been interrupted, the count of the reproduction time of the music is also paused until it is notified that the reproduction has been resumed. In step S1524, the reproduction of the advertising content is started. In step S1524, the advertising content is reproduced in order according to the determination in the processing in steps S1514 to S1518.

  In step S <b> 1526, it is determined whether or not the karaoke apparatus 2 has notified that the music reproduction has been interrupted. When the notification that the reproduction of the music is interrupted is received from the karaoke apparatus 2 and it is determined that the reproduction of the music is interrupted (S1526: YES), the process of step S1536 is executed. If the notification that the reproduction of the music is interrupted is not received from the karaoke device 2 and it is not determined that the reproduction of the music is interrupted (S1526: NO), the process of step S1528 is executed.

  In step S1528, in accordance with the determination in the processing in steps S1514 to S1518, it is determined whether or not it is the stop timing of the advertising content that is sequentially reproduced in step S1524. Specifically, in step S1528, it is determined whether or not the playback timing of the advertisement content to be played has come from the playback time of the music that was started in step S1522 and the stop timing determined in step S1518. The If it is determined that the stop timing of the advertisement content has been reached (S1526: YES), the process of step S1530 is executed. If it is not determined that the stop timing of the advertising content has been reached (S1526: NO), the process of step S1532 is executed. In step S1530, the reproduction of the advertising content is stopped.

  In step S1532, in accordance with the determination in the processing in steps S1514 to S1518, it is determined whether or not it is the restart timing of the advertising content that is sequentially played in step S1524. Specifically, in step S1532, it is determined whether or not it is the restart timing of the advertisement content to be played, based on the playback time of the music that was started in step S1522 and the playback start timing determined in step S1518. Is done. If it is determined that it is time to resume the advertising content (S1532: YES), the process of step S1534 is executed. If it is not determined that the advertisement content restart timing is reached (S1526: NO), the process of step S1536 is executed. In step S1534, the reproduction of the advertising content is resumed.

  In step S1536, it is determined whether or not the reproduction of the advertising content determined by the processing in steps S1514 to S1518 has ended. If it is determined that the reproduction of the advertising content has ended (S1536: YES), the process of step S1538 is executed. If it is not determined that the reproduction of the advertisement content has been completed (S1536: NO), the process of step S1526 is executed.

  In step S1538, it is determined whether an instruction to turn off the power has been issued. If it is determined that an instruction to turn off the power has been given (S1538: YES), the main process of the advertisement display server 5 is terminated. If it is not determined that an instruction to turn off the power has been given (S1538: NO), the process of step S1510 is executed.

[Modification of Second Embodiment]
In the second embodiment, the advertising content in which the advertising content is entirely composed of moving images is selected. When the advertising content is advertising content composed entirely of video, for each acquired non-singing part, the advertising content is selected in order from the advertising content with a short display completion time, and is played back in each non-singing part Determined as advertising content. However, the advertising content may include advertising content made up of still images. For example, in the advertisement display server 5 of the second embodiment, when the non-singing times of a plurality of non-singing parts of the music reserved for reproduction are first acquired, each non-singing part is displayed shorter than the non-singing time. The advertisement content of the moving image having the completion time is determined as the advertisement content to be reproduced. At this time, in each non-singing part, a still image advertisement with a display completion time determined as an advertising content to be played in the remaining time from the display completion time of the reproduced advertising content to the end of the reproduction of each non-singing part Still image advertising content in which content, stop timing, and display completion time are determined may be determined.

  In step S <b> 1212, the music time information of the non-singing part and the singing part of the music whose playback order is set first in the reservation list has been transmitted to the advertisement display server 5, but is not limited thereto. For example, when there are a plurality of songs that are reserved for playback in the reservation list, in step 1212, all of the song time information of the plurality of songs or the song time information of a predetermined number of songs whose playback order is set first is advertised. You may transmit to the display server 5. FIG.

  Moreover, although the advertisement display server 5 has acquired the music time information of the music reserved for reproduction from the karaoke apparatus 2, the present invention is not limited thereto. For example, the identification information indicating the reserved music may be acquired from the karaoke apparatus 2, and the advertisement display server 5 may acquire the music time information based on the music identification information from the center server 4.

  In the process of step S1514, when a plurality of advertisement contents can be reproduced within the reproduction time of the non-singing part, a plurality of advertisement contents to be reproduced may be extracted in one non-singing part.

  In addition, the advertisement display server 5 receives the notification that the reproduction of the music is interrupted from the karaoke device 2 and the notification that the music is restarted, thereby re-executing the processing of Step S1514 to Step S1518, Also, the reproduction start timing and stop timing of the advertisement content may be determined again.

[Correspondence with embodiment]
In the present embodiment, the karaoke system S is an example of the advertisement reproduction system of the present invention. The advertisement display server 3 of this embodiment is an example of the advertisement reproducing device of the present invention. The advertising content of this embodiment is an example of the advertising video of the present invention. The stop timing of the advertising content of this embodiment is an example of the reproduction range position of the present invention, and the display completion time is an example of the reproduction completion position of the present invention.

  The advertisement list storage area 532 of this embodiment is an example of the advertisement storage unit of the present invention. The control unit 52 of the present embodiment is an example of an advertisement control unit, a reception unit, an acquisition unit, an advertisement determination unit, and a stop determination unit according to the present invention. The processing of Step S514 and Step S520 executed by the control unit 52 of the present embodiment, or the processing of Step S1528 and Step S1532, is an example of the receiving step of the present invention. The processing of step S518 and step S522 executed by the control unit 52 of the present embodiment, or the processing of step S1530 and step S1534 is an example of the advertisement control step of the present invention.

S Karaoke system S
2 Karaoke device 21 Control unit 23 Storage unit 231 Reservation list storage area 233 Music time information storage area 5 Advertisement display server 53 Storage unit 531 Advertisement content storage area 532 Advertisement list storage area 533 Reservation list storage area 534 Music time information storage area

Claims (8)

Stores advertising video information including a playback range position indicating the end point of the playback range of the advertising video consisting of a plurality of playback ranges and a playback completion position indicating the end point of the advertising video as a stop position of the advertising video. An advertisement storage unit to
When the advertisement video is read from the advertisement storage unit and the advertisement video is reproduced, and the music associated with the position of each part of the singing part and the non-singing part that is not sung is reproduced by the karaoke device, An advertisement control unit that controls the start and stop of the playback of the advertisement video;
With
The advertisement control device, wherein the advertisement control unit performs control to stop the reproduction of the advertisement video at a stop position closest to a position where the non-singing part is switched to the singing part in the reproduced music. A reception unit that receives information indicating that the current playback position of the music has reached the position where the non-singing part is switched to the singing part while the music is being played;
When the information indicating that the advertisement control unit has reached a position where the non-singing part of the music being played is switched to the singing part is received by the receiving unit, the advertising control unit is being played according to the music to be played. 2. The advertisement reproducing apparatus according to claim 1, wherein control is performed to stop the advertisement video at the nearest stop position after reaching the switching position. An acquisition unit for acquiring music information of the music reserved in the karaoke device;
An advertisement determination unit that determines an advertisement video to be played back in the non-singing part of the music to be played when the music is played according to the music information acquired by the acquisition unit;
A stop determination unit that determines a stop position for stopping reproduction of the advertisement video determined by the advertisement determination unit in association with a position at which the music piece of the acquired music information is switched from a non-singing part to a singing part; ,
The advertisement control unit is configured to stop the advertisement video determined by the advertisement determination unit at the stop position determined by the stop determination unit in association with the switching position when the reserved music is played. The advertisement reproducing apparatus according to claim 1, wherein: The acquisition unit acquires the music information including the music playback time of each of a plurality of non-singing parts,
The advertisement storage unit stores, for a plurality of advertisement videos, the advertisement video information including an advertisement playback time from the start of playback of the advertisement video to the completion of playback;
The advertisement deciding unit decides to reproduce the advertisement video having the advertisement reproduction time shorter than the music reproduction time of each non-singing part of the plurality of non-singing parts for the music information acquired by the acquiring unit. The advertisement reproducing device according to claim 3. The advertisement control unit is a stop position at which the stop position closest to the position at which the previous non-singing part is switched to the current singing part of the advertising video that is played in accordance with the playback of the music indicates the playback completion position of the advertising video. When the stop position indicating the playback completion position is positioned before the switching position, the advertisement video is displayed at the stop position indicating the playback completion position until switching from the current singing part to the next non-singing part. The advertisement reproducing apparatus according to claim 1, wherein control for stopping is performed. The advertisement control unit stops the advertisement video of the video to be played in accordance with the playback of the music at the stop position closest to the position where the previous non-singing part is switched to the current singing part, 6. The advertisement reproducing apparatus according to claim 1, wherein the reproduction of the advertisement video of the moving image is resumed from the stop position where the reproduction is stopped at the position where the non-singing part is switched to. Stores advertising video information including a playback range position indicating the end point of the playback range of the advertising video consisting of a plurality of playback ranges and a playback completion position indicating the end point of the advertising video as a stop position of the advertising video. An advertisement reproduction program executed by a computer of an advertisement reproduction device including an advertisement storage unit that
A reception step for receiving information indicating that a position including a singing singing part and a non-singing non-singing part has been reached by the karaoke device, and that the position has been switched from the non-singing part to the singing part;
The advertisement video information is read from the advertisement storage unit to control the reproduction of the advertisement video, and when the non-singing part and the singing part are reproduced by the karaoke device, the reproduction of the advertisement video is started and the reproduction is stopped. Controlling the advertisement control step to be controlled by a computer,
In the advertisement control step, when the music to be reproduced is switched from a non-singing part to a singing part, the advertisement reproducing program performs control to stop reproduction of the advertisement video at the stop position closest to the switching position. . Stores advertising video information including a playback range position indicating the end point of the playback range of the advertising video consisting of a plurality of playback ranges and a playback completion position indicating the end point of the advertising video as a stop position of the advertising video. An advertisement storage unit to
A music storage unit for storing music information for reproducing the music including the singing singing part and the non-singing singing part by the karaoke device;
A music control unit that reads out music information from the music storage unit and controls the reproduction of the music;
The advertisement video information is read from the advertisement storage unit in accordance with the reproduction of the music to reproduce the advertisement video, and the non-singing part and the singing part are reproduced according to the music information read by the music control unit. An ad controller that controls the start and stop of playback,
With
The advertisement control unit performs control for stopping reproduction of an advertisement video at the stop position closest to a position at which a non-singing part is switched to a singing part in the reproduced music.

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