JP2014164306A - Label type electronic tag - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem in which, in conventional label type electronic tags mounted with an IC tag, there has not been a label type electronic tag that effectively uses a surplus space other than a space having the IC tag mounted, and can give a purchaser an advantage other than a commercial article management function.SOLUTION: In a label type electronic tag having a contactless type IC tag composed of at least a transmission/reception antenna on a base material and an IC chip electrically connected to the transmission/reception antenna, and having information described in a residual space where the contactless type IC tag is mounted, the information is a visible advertisement and publicity, and a surface of the base material where the contactless type IC tag is mounted is coated or laminated by a separate film.

Description

  The present invention relates to a label-type electronic tag, and more particularly to a label-type electronic tag that can manage merchandise for retail industries such as bookstores and at the same time has a function as an advertising medium.

  Recently, in order to individually manage the sale, inventory, distribution, etc. of merchandise, an electronic tag using a non-contact IC has been used. This electronic tag is generally set so as to be concealed in a small space, but it is also possible to mount this electronic tag as a part of a label or sticker and attach it to the outer surface of the product. In this case, a bar code or a business character string is written in the surplus space other than the electronic tag mounting portion, so that the appearance of the attached product is not good.

  Further, in the case of a conventional electronic tag using an IC chip, it is used only for the purpose of approaching the seller side, that is, individual management of products, and there is no particular advantage on the purchaser side.

JP 2012-64067 A

  A problem to be solved by the present invention is a conventional label-type electronic tag equipped with an IC tag, which effectively uses surplus space other than the IC tag mounting location, and besides the product management function, There is no label-type electronic tag that can give merit to the buyer side.

  In this respect, what is shown in Patent Document 1 is that information stored in an IC chip is printed in a manner that is not visible with visible light, and is fundamentally different from the present invention. Yes.

  In order to achieve this object, a label-type electronic tag according to the present invention includes, on a base substrate, at least a transmission / reception antenna and a non-contact type IC tag including an IC chip electrically connected to the transmission / reception antenna, In the label type electronic tag in which information is written in the remaining area where the non-contact type IC tag is mounted, the above-described information is a visible advertisement or advertisement.

  The label-type electronic tag according to the present invention is characterized in that the surface of the base substrate on which the non-contact type IC tag is mounted is laminated with a coating or a separate film. In addition to the tag, a magnetic tag composed of a soft magnetic material and a plurality of semi-hard magnetic magnetic segments is also mounted. The operating frequency of the IC chip of the non-contact IC tag is UHF It is characterized by being a band or HF band (NFC).

  Further, the label type electronic tag according to the present invention is characterized in that a moving picture advertisement is stored in the IC chip, and the information of the advertisement and advertisement is printed on a laminated film or laminated. It is characterized in that the film can be transparent and the notation on the base substrate can be seen through, and a sticking adhesive layer is provided on the back surface of the base substrate.

  The label type electronic tag according to the present invention is configured as described above. Therefore, in the label type electronic tag, conventionally, a barcode and other printing spaces can be effectively used as an advertising space.

  In addition, the price of electronic tags has not been widely used because the price of electronic tags does not match the price and profits of products, such as cheap books and magazines, in the past. By absorbing it, the price of the electronic tag itself can be suppressed and widely spread to the store side, and the management situation can be improved.

It is a top view which shows the example which affixed the label type | formula electronic tag which concerns on this invention to the magazine. It is sectional drawing which shows an example of a label-type electronic tag. It is a figure which shows the example of utility.

  This was realized by configuring as illustrated in the drawings and described in the examples.

  Next, an example of a preferred embodiment of the present invention will be described with reference to the drawings as a product for a bookstore that uses a target product as a book or magazine. In the figure, reference numeral 1 denotes a label type electronic tag embodying the present invention, and the electronic tag 1 has a flat base material 2. An adhesive layer 3 is provided on the back surface of the base substrate 2 and is used by sticking to the outer surface of the target book or magazine B. A release paper is provided on the surface of the adhesive layer 3 before use.

  A part of the surface of the base substrate 2 is a non-contact type IC tag comprising an antenna 4 for transmitting / receiving signals to / from an external device, and an IC chip 5 electrically connected to the transmitting / receiving antenna 4. Is installed. The operating frequency of the IC chip 5 is UHF band or HF band.

  A film 6, which is a different material from the base substrate 2, is laminated on the surface of the base substrate 2. Lamination by this film 6 can also be coated with a resin material. On this film 6, advertising and advertising information 7 is printed in a space other than the portion corresponding to the antenna 4 and the IC chip 5 described above. This information 7 is printed on the base substrate 2 and the surface thereof can be laminated with a transparent film 6 or coated with a transparent resin to be visually recognized.

  Furthermore, when information 7 is printed on the surface of the film 6, it can be carried out in all spaces covering the entire surface of the base substrate 2. By laminating this film 6, the presence of a non-contact type IC tag Can also be concealed.

  In addition to a non-contact type IC tag that is a combination of the antenna 4 and the IC chip 5, it is possible to simultaneously mount a magnetic tag composed of a soft magnetic material and a plurality of semi-hard magnetic magnetic segments. By mounting this magnetic tag, it is possible to detect illegal take-out of goods in correspondence with a dedicated gate.

  Here, when the IC chip 5 is of the UHF band, when a product (for example, a magazine) with the electronic tag 1 attached is placed on a stand-type terminal, a related video advertisement is displayed on the screen. The bookstore can also use the handy terminal as before to perform batch reading and manage products such as sales.

  Further, when an IC chip 5 of the HF band is used, when a smartphone equipped with an NFC (Near Field Communication Technology) reader is held over the electronic tag 1, a related video advertisement is displayed on the smartphone screen. . However, compared to the case of the UHF band, since the distance of radio waves is about 10 cm, batch reading using a handy terminal becomes difficult.

  When the above-described electronic tag 1 is attached to a book or magazine, the frequency of how many times the target book or magazine has been picked up and returned by the customer in conjunction with a sensor on the shelf where the books are arranged is managed. It will be possible to check.

  The electronic tag according to the present embodiment is configured as described above. In this embodiment, the object of use is a book or a magazine, but it is naturally not limited to this, and can be applied in various retail trades or wholesale trades. Further, the size and shape of the electronic tag 1 are not limited and are appropriately selected.

1 Electronic Tag 2 Base Base Material 3 Adhesive Layer 4 Antenna 5 IC Chip 6 Film 7 Information B Book, Magazine

Claims (7)

  On the base substrate, information is written in at least a transmission / reception antenna, a non-contact type IC tag including an IC chip electrically connected to the transmission / reception antenna, and a remaining area where the non-contact type IC tag is mounted. In the label type electronic tag, the aforementioned information is a visible advertisement or advertisement.   The label type electronic tag according to claim 1, wherein the surface of the base substrate on which the non-contact type IC tag is mounted is laminated with a coating or a separate film.   The label according to claim 1 or 2, further comprising a magnetic tag composed of a soft magnetic material and a plurality of semi-hard magnetic segments in addition to the non-contact IC tag. Expression electronic tag.   4. The label type electronic tag according to claim 1, wherein the operating frequency of the IC chip of the non-contact type IC tag is a UHF band or an HF band (NFC). 5.   5. The label type electronic tag according to claim 1, wherein a moving image advertisement is stored in the IC chip.   The information of the advertisement and advertisement described above is printed on a laminated film, or the laminated film is made transparent so that the notation on the base substrate can be seen through. The label type electronic tag described.   The label type electronic tag according to claim 1, wherein an adhesive layer for sticking is provided on the back surface of the base substrate.

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