JP2014112445A5

JP2014112445A5 -

Info

Publication number: JP2014112445A5
Application number: JP2014052225A
Authority: JP
Filing date: 2014-03-14
Publication date: 2015-02-05
Anticipated expiration: 2032-09-05

Description

上記の課題を解決するため、本発明にあっては、第１の端末装置より受け付けた広告内容に対する印象を表わすイメージキーワードの入力結果を第２の端末装置から取得するイメージキーワード取得手段と、取得した前記入力結果に基づいて広告主に提供する参考情報を生成する参考情報生成手段と、生成した前記参考情報を前記第１の端末装置に送信する参考情報送信手段とを備える。

以上 To solve the above problems, in the present invention, an image keyword acquiring unit that acquires input resulting image keywords representing the impression of the advertising content that has been received from the first terminal apparatus from the second terminal device, Reference information generating means for generating reference information to be provided to the advertiser based on the acquired input result, and reference information transmitting means for transmitting the generated reference information to the first terminal device.

that's all

Claims

An image keyword acquiring unit that acquires input resulting image keywords representing the impression of the advertising content that has been received from the first terminal apparatus from the second terminal device,
Reference information generating means for generating reference information to be provided to the advertiser based on the acquired input result;
A reference information providing device for advertisers, comprising reference information transmitting means for transmitting the generated reference information to the first terminal device.

The apparatus for providing reference information for advertisers according to claim 1,
The reference information generation means provides the reference information for an advertiser, wherein junk keywords are removed from the input result, and an image keyword list in which the image keywords are rearranged in order of appearance frequency is generated as a part of the reference information. apparatus.

In the advertiser's reference information providing device according to any one of claims 1 and 2,
The reference information generating means identifies another advertisement similar to the advertisement accepted for registration by the first terminal device, and sets at least one of the CTR, the set keyword, and the unit price of the other advertisement as one of the reference information. A reference information providing device for an advertiser characterized by being generated as a part.

In the reference information providing device for advertisers according to any one of claims 1 to 3,
The reference information generation unit searches the set keyword or the image keyword based on the image keyword included in the image keyword list obtained by removing the junk keyword from the set keyword or the input result and rearranging the image keyword in the order of appearance frequency. An apparatus for providing reference information for advertisers, wherein at least one of a user attribute and a simultaneous input keyword of a user to be used is generated as a part of the reference information.

A method executed by a reference information providing device for advertisers,
A registration accepting step of accepting registration of the advertisement content of the search-linked advertisement and the set keyword from the first terminal device and registering in the database;
An image keyword acquisition step of acquiring an input result by a general user of an image keyword representing an impression of the registered advertisement content from the second terminal device;
A reference information generation step of generating reference information to be provided to the advertiser based on the acquired input result;
A reference information providing method for advertisers, comprising: a reference information transmitting step for transmitting the generated reference information to the first terminal device.