JP2012118866A5 - - Google Patents

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Publication number
JP2012118866A5
JP2012118866A5 JP2010269450A JP2010269450A JP2012118866A5 JP 2012118866 A5 JP2012118866 A5 JP 2012118866A5 JP 2010269450 A JP2010269450 A JP 2010269450A JP 2010269450 A JP2010269450 A JP 2010269450A JP 2012118866 A5 JP2012118866 A5 JP 2012118866A5
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JP
Japan
Prior art keywords
information
browsing
user
web content
terminal
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JP2010269450A
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Japanese (ja)
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JP2012118866A (en
JP5687888B2 (en
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Priority to JP2010269450A priority Critical patent/JP5687888B2/en
Priority claimed from JP2010269450A external-priority patent/JP5687888B2/en
Publication of JP2012118866A publication Critical patent/JP2012118866A/en
Publication of JP2012118866A5 publication Critical patent/JP2012118866A5/ja
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Publication of JP5687888B2 publication Critical patent/JP5687888B2/en
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Claims (4)

ユーザがユーザ端末を用いて閲覧している閲覧ウェブコンテンツに掲載すべき広告の入札を行う広告配信システムで用いる情報提供サーバであって、
前記ユーザ端末を識別する端末識別情報を取得するとともに、前記ユーザ端末に対応するウェブコンテンツの閲覧情報である端末閲覧情報を取得する取得部と、
前記端末識別情報を用いて、前記閲覧ウェブコンテンツを閲覧するユーザの属性情報を特定する特定部と、
前記端末閲覧情報の中から、前記特定部によって特定された属性情報に対応するウェブコンテンツの閲覧情報であるユーザ閲覧情報を抽出する抽出部と、
前記ユーザ閲覧情報を提供する提供部とを備えることを特徴とする情報提供サーバ。 An information providing server used in an advertisement distribution system for bidding advertisements to be posted on browsing web content that a user is browsing using a user terminal,
While acquiring the terminal identification information which identifies the said user terminal, the acquisition part which acquires the terminal browsing information which is the browsing information of the web content corresponding to the said user terminal,
Using the terminal identification information, a specifying unit that specifies attribute information of a user who browses the browsing web content ,
An extraction unit that extracts user browsing information that is browsing information of web content corresponding to the attribute information specified by the specifying unit from the terminal browsing information;
An information providing server comprising: a providing unit that provides the user browsing information. 前記特定部は、前記端末閲覧情報の中から、前記閲覧ウェブコンテンツと同一セッションに属するウェブコンテンツの閲覧情報であるセッション閲覧情報を特定し、前記セッション閲覧情報に基づいて、前記閲覧ウェブコンテンツを閲覧するユーザの属性情報を特定することを特徴とする請求項１に記載の情報提供サーバ。 The specifying unit, wherein among the terminal browse information identifies the session browsing information is browsing information, web content belonging to said browsing web content and the same session, based on the session browsing information, browsing the browsing web content The information providing server according to claim 1, wherein attribute information of a user who performs the operation is specified. 前記特定部は、ウェブコンテンツを識別するウェブ識別情報とユーザの属性情報とを対応付ける情報を格納する属性データベースを参照して、前記セッション閲覧情報と前記ウェブ識別情報とのマッチングによって、前記閲覧ウェブコンテンツを閲覧するユーザの属性情報を特定することを特徴とする請求項２に記載の情報提供サーバ。 The specifying unit refers to an attribute database that stores information associating web identification information for identifying web content with user attribute information, and matches the browsing web content with the session browsing information and the web identification information. The information providing server according to claim 2, wherein attribute information of a user who browses is specified. 前記特定部は、前記ユーザ端末をユーザが利用する利用時間帯と前記ユーザ端末を利用するユーザの属性情報とを対応付ける情報を格納する利用時間帯データベースを参照して、前記閲覧ウェブコンテンツの閲覧時刻と前記利用時間帯とのマッチングによって、前記閲覧ウェブコンテンツを閲覧するユーザの属性情報を特定することを特徴とする請求項１に記載の情報提供サーバ。 The specifying unit refers to the usage time zone database for storing information for associating the attribute information of the user who uses the user terminal and use the time zone in which the user terminal users use, viewing time of the browsing web content 2. The information providing server according to claim 1, wherein attribute information of a user who browses the browsing web content is specified by matching with a usage time zone.
JP2010269450A 2010-12-02 2010-12-02 Information providing server Active JP5687888B2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2010269450A JP5687888B2 (en) 2010-12-02 2010-12-02 Information providing server

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2010269450A JP5687888B2 (en) 2010-12-02 2010-12-02 Information providing server

Publications (3)

Publication Number Publication Date
JP2012118866A JP2012118866A (en) 2012-06-21
JP2012118866A5 true JP2012118866A5 (en) 2014-01-23
JP5687888B2 JP5687888B2 (en) 2015-03-25

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Family Applications (1)

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JP2010269450A Active JP5687888B2 (en) 2010-12-02 2010-12-02 Information providing server

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JP (1) JP5687888B2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6253626B2 (en) * 2015-11-09 2017-12-27 ヤフー株式会社 Determination apparatus, determination method, and determination program
JP6767334B2 (en) * 2017-10-04 2020-10-14 ヤフー株式会社 Decision device, decision method, and decision program

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CA2353027A1 (en) * 2000-07-27 2002-01-27 International Business Machines Corporation System and method for enhancing e-commerce transactions by assessing the users' economic purchase value relative to advertisers
JP2006524009A (en) * 2003-03-25 2006-10-19 セドナ・パテント・サービシズ・エルエルシー Generating audience analysis results
JP2005070889A (en) * 2003-08-28 2005-03-17 Shunji Sugaya Attribute judgment system, method, and computer program
JP3930040B1 (en) * 2006-09-01 2007-06-13 株式会社イオレ Advertising decision system

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