JP2014063410A - Advertisement distribution device, advertisement distribution method and advertisement distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To expand an advantage of installing a flavor generating device, and to allow an appropriate advertisement effect in conjunction with a flavor to be obtained.SOLUTION: An advertisement distribution server 10 is configured to: receive selective flavor information serving as information indicating flavor selected by a user terminal 40 from a flavor distribution server 20; acquire an advertisement corresponding to the received selective flavor information from a bid table 13b; and distribute the acquired advertisement to the user terminal 40; and thereby distribute an advertisement upon providing a flavor in accordance with a feeling of a user by the flavor generating device 30.

Description

  The present invention relates to an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, as advertisement distribution, an icon indicating a company, a product, or the like is displayed at a predetermined position on a web page, and when such an icon is clicked, a transition is made to an advertiser's web page.

  In addition, a technique for providing a scent according to a user's preference and mood according to a user's selection input is known. For example, there is known a scent generating apparatus that selects an item such as a color, a region, or a sensation in accordance with a user's mood, prepares a scent according to the selected item, and provides the scent.

JP 2003-228862 A

  However, the above-described technology for distributing an advertisement has a problem that an appropriate advertisement effect may not be obtained if the timing at which the advertisement is distributed is not appropriate. For example, when a user views an advertisement display of a product in an unpleasant odor environment, the unpleasant odor and the product image displayed in the advertisement are combined, and the product image felt by the user is reduced. .

  In addition, it is conceivable that the above-mentioned scent generating device is installed in a limited space such as a taxi and allowed to be used by customers, but the disadvantage of installation burden is more than the advantage obtained by installing the scent generating device. There was a problem that sometimes there was a large. For example, when a scent generating device is installed in a taxi, there is an advantage that passengers can enjoy the scent, but the taxi side must bear the installation cost and maintenance cost of the scent generating device, depending on the installation of the scent generating device There was a risk that the installation burden would be greater than the benefits of increased passengers.

  The advertisement distribution device according to the present application is information indicating a scent to be generated by a storage unit that stores scent information indicating a scent and advertisement information distributed when the scent is provided in association with each other, and a scent generated by the scent generation device. Receiving means for receiving scent information, acquiring means for acquiring advertisement information corresponding to the scent information received by the receiving means from the storage means, and distributing the advertising information acquired by the acquiring means to the scent generating device side And an advertisement distribution means.

  The advertisement distribution device, the advertisement distribution method, and the advertisement distribution program according to the present application greatly increase the advantage of installing the scent generating device by distributing the advertisement when the scent generating device provides the scent according to the user's mood. In addition, there is an effect that an appropriate advertising effect can be obtained.

FIG. 1 is a block diagram illustrating a configuration of an advertisement distribution system according to the first embodiment. FIG. 2 is a block diagram illustrating a configuration of the advertisement distribution server according to the first embodiment. FIG. 3 is a diagram illustrating an example of a scent table. FIG. 4 is a diagram illustrating an example of a bid table. FIG. 5 is a diagram illustrating an example of the advertisement table. FIG. 6 is a diagram illustrating an example of the advertiser table. FIG. 7 is an example of a selection screen at the time of bidding. FIG. 8 is a diagram for explaining an advertisement distribution process in conjunction with a scent by the advertisement distribution system according to the first embodiment. FIG. 9 is a flowchart showing a bid acceptance process by the advertisement distribution server according to the first embodiment. FIG. 10 is a flowchart showing an advertisement distribution process by the advertisement distribution server according to the first embodiment. FIG. 11 is a diagram illustrating an example of scent component data. FIG. 12 is a diagram for explaining an advertisement distribution process linked to a scent by the advertisement distribution system according to the second embodiment. FIG. 13 is a diagram illustrating an example of a bid table. FIG. 14 is a diagram illustrating an example of a product attribute table in which product attributes and scent information are associated with each other. FIG. 15 is a diagram for explaining an advertisement distribution process in conjunction with a scent by the advertisement distribution system according to the third embodiment.

  Hereinafter, an embodiment for carrying out an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the advertisement delivery apparatus, the advertisement delivery method, and the advertisement delivery program according to the present application are not limited by this embodiment.

(First embodiment)
1st Embodiment of the advertisement delivery apparatus which concerns on this application, an advertisement delivery method, and an advertisement delivery program is described using FIGS.

[Configuration of advertisement distribution system]
First, the configuration of the advertisement distribution system according to the first embodiment will be described with reference to FIG. FIG. 1 is a block diagram illustrating a configuration of an advertisement distribution system according to the first embodiment.

  As illustrated in FIG. 1, the advertisement distribution system 100 according to the first embodiment includes an advertisement distribution server 10 as an advertisement distribution device, a scent distribution server 20, a scent generation device 30, and a user terminal 40. included. The advertisement distribution server 10, the scent distribution server 20, the scent generation device 30, and the user terminal 40 perform wireless communication or wired communication via the network 50.

  When the scent is generated by the scent generating device 30, the advertisement distribution server 10 distributes the advertisement to the user terminal 40, thereby browsing the advertisement while the user who is the scent selector sniffs the favorite scent. Can be made.

  Further, the advertisement distribution server 10 includes a scent table 13a that stores information related to a scent generated by the scent generating device 30, and a bid table 13b that stores information related to an advertisement distributed when providing the scent.

  The advertisement distribution server 10 accepts a bid for the scent designated by the advertiser from the advertiser's terminal (not shown) and accepts submission of an advertisement for the bid scent. Then, the advertisement distribution server 10 associates the advertisement submitted for each bid fragrance with the bid amount and stores it in the bid table 13b.

  And the advertisement delivery server 10 will refer to this selection fragrance information and the information memorize | stored in the fragrance table 13a, if the selection fragrance information which is the information regarding the fragrance selected by the fragrance selection person from the fragrance distribution server 20 is received. Identify the scent selected by the selector.

  Then, the advertisement distribution server 10 acquires an advertisement corresponding to the specified scent from the bid table 13b, and transmits the acquired advertisement to the user terminal 40 for insertion. Note that, when there are a plurality of advertisements corresponding to the specified scent, the advertisement distribution server 10 preferentially places an advertisement having a large value of bid amount × click rate (CTR (Click Through Rate)). The detailed configuration and processing of the advertisement server 10 will be described in detail later with reference to FIG.

  The scent delivery server 20 stores a name representing the scent image (for example, “rose scent”, etc.) and formulation data for generating the scent in association with each other. Then, when the scent delivery server 20 receives the name of the scent selected by the scent selector from the user terminal 40, the scent distribution server 20 specifies the blend data corresponding to the name and transmits the blend data to the user terminal 40.

  The scent generating device 30 is a device that generates a scent based on the formulation data received from the user terminal 40. The scent generating device 30 has a plurality of types of fragrances, and generates various fragrances by combining and mixing the plurality of types of fragrances. In addition, the scent generating device 30 is installed in a predetermined space, and is installed, for example, in a taxi or in a room, and provides a scent selected by the scent selector in the car or in the room.

  The user terminal 40 receives the selection of the scent from the scent selector, displays an advertisement, and allows the scent selector to view the advertisement. For example, the user terminal 40 may be a terminal owned by a scent selector, or a terminal provided in a vehicle or a room where the scent generator 30 is installed. The user terminal 40 is an information processing apparatus such as a mobile phone, a smartphone, a PDA (Personal Digital Assistant), a tablet PC, a notebook PC, or a desktop PC.

[Advertising distribution server configuration]
Next, the configuration of the advertisement distribution server 10 will be described with reference to FIG. FIG. 2 is a block diagram illustrating a configuration of the advertisement distribution server according to the first embodiment. The advertisement distribution server 10 includes a communication processing unit 11, a control unit 12, and a storage unit 13.

  The communication processing unit 11 transmits / receives various data to / from the scent delivery server 20, the scent generator 30, and the user terminal 40 via the network 50. The communication processing unit 11 corresponds to, for example, a NIC (network card).

  The storage unit 13 is, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 13 stores a scent table 13a, a bid table 13b, an advertisement table 13c, and an advertiser table 13d.

  The scent table 13a associates and stores the names of scents that can be bid and formulation data relating to the scents. For example, as illustrated in FIG. 3, the scent table 13 a includes “scent No.” that is a number for identifying a scent, “scent name” that is a name of a scent that can be bid by an advertiser, and the scent of the scent. “Formulation data” is stored in association with each other. Explaining with a specific example of FIG. “0001”, fragrance name “rose”, and blending data indicating a combination of fragrances for generating the scent of “rose” “fragrance A: 30%, fragrance B: 20%, fragrance C: 50%” Are stored in association with each other.

  The bid table 13b stores the scent information indicating the scent generated by the scent generating device 30 and the advertisement information distributed when the scent is provided in association with each other. For example, as illustrated in FIG. 4, the bid table 13 b includes an “advertisement No.” that is a number that identifies an advertisement, a “scent No.” that is a number that identifies a scent, and a “bid” that indicates a bid amount. Are stored in association with each other. The bid table 13b will be described with reference to the advertisement No. “000a” and fragrance No. “0002” and the amount of the bid “¥ 150” are stored in association with each other.

  The advertisement table 13c stores advertisement content to be distributed. For example, as illustrated in FIG. 5, the advertisement table 13 c stores “advertisement No.”, which is a number for identifying an advertisement, and “advertisement content” distributed when providing a scent. To explain with a specific example of FIG. “000a” and the advertisement content “XX detergent” are stored in association with each other. In addition to the product name and company name illustrated in FIG. 5, the advertisement table 13 c includes a description of the product and service, a catchphrase, or a URL of a website that is changed when an advertisement is clicked. May be stored.

  The advertiser table 13d stores information related to advertisers. For example, as illustrated in FIG. 6, the advertiser table 13 d stores a “company name” indicating the name of the company that submitted the advertisement in association with a “company address” indicating the location of the company. . Explaining with a specific example of FIG. 6, the advertiser table 13 d stores the company name “XX Co., Ltd.” and the company address “Tokyo Metropolitan XX Ward” in association with each other.

  The control unit 12 includes a bid acceptance unit 12a, a reception unit 12b, an acquisition unit 12c, and an advertisement distribution unit 12d. The control unit 12 is realized by a CPU, MPU, or the like operating according to a computer program stored in advance in a storage device.

  The bid accepting unit 12a accepts the designation of the scent to be bid and the bid amount for the scent, and accepts the submission of the advertisement. Specifically, the bid acceptance unit 12a displays a screen illustrated in FIG. 7 on the advertiser's terminal in order to accept the designation of the scent from the advertiser, and the plurality of scents displayed on the screen. Select one of the image names. In addition, all the preparation data corresponding to the image name of each fragrance illustrated in FIG. 7 are stored in advance in the fragrance table 13a.

  As image names of the scent data, as illustrated in FIG. 7, “rose”, “lemon”, “orange”, “mint”, “lavender”, “forest bath”, “concentration UP”, “relax”, “Wake up” can be selected.

  Then, when the image name of the scent is selected, the bid reception unit 12a receives the amount of the click fee that is the amount paid for each click on the advertisement banner as the bid amount for the scent. And the bid reception part 12a receives the submission of the advertisement at the time of providing a fragrance. Then, the bid accepting unit 12a associates the scent name, the bid amount, and the advertisement NO. Is stored in the bid table 13b.

  Here, a specific example is given and demonstrated about the process by the side of an advertiser at the time of a bid. At the time of bidding, the advertiser first inputs advertiser basic information as an initial setting. The advertiser basic information is, for example, formal information such as a company name and a company address. Note that the advertiser basic information input here is stored in the advertiser table 13d.

  Subsequently, the advertiser inputs information such as a product name and a service name as advertisement content to be distributed to the user terminal 40. For example, the advertiser may input a description of a product or service such as an air conditioner or catering, a catchphrase, or the like as advertisement content. Further, the advertiser registers the link URL as the advertisement setting. For example, the URL of a website to be transitioned when the displayed advertisement is clicked is registered. Note that the advertisement content input here is stored in the advertisement table 13c.

  Subsequently, the advertiser selects one of the names representing the fragrance image on the selection screen illustrated in FIG. For example, when an advertiser wants to deliver an advertisement with a company name, in order to instill a refreshing company image into the user, select “Mint” as the scent image, or if an advertiser wants to deliver an advertisement for sleep goods. You can select “Relax” as the scent image. In addition, you may make it make an advertiser smell an actual fragrance and select the fragrance to bid.

  Subsequently, the advertiser sets a budget amount and deposits. The budget amount is a limit amount to be paid as advertising expenses. Also, the advertiser inputs and registers a click fee as a bid amount. For example, if you set a budget amount of ¥ 10,000 and bid for ¥ 100 as the click fee, the advertiser will pay ¥ 100 to the system management side for each click of the advertisement, and the amount of money paid when the advertisement is clicked 100 times. When the price reaches ¥ 10,000 of the budget amount, the distribution of the advertisement stops. It should be noted that an advertisement that the advertiser desires to be distributed is reviewed, and when it passes the screening, the advertisement is started to be posted.

  The receiving unit 12b receives scent information, which is information indicating the scent selected by the user terminal 40, from the scent delivery server. Specifically, the receiving unit 12b receives the provided scent preparation data from the scent delivery server 20 as scent information. For example, the receiving unit 12b receives “fragrance D: 20%, fragrance E: 35%, fragrance F: 20%, fragrance G: 30%” as the blending data.

  The acquisition unit 12c acquires advertisement information corresponding to the scent information received by the reception unit 12b from the bid table 13b. Specifically, the acquisition unit 12c specifies blending data that approximates the blending data of the scent received from the scent distribution server 20 from the scents in the scent table 13a, and acquires an advertisement corresponding to the scent.

  For example, when the receiving unit 12b receives “fragrance D: 20%, fragrance E: 35%, fragrance F: 20%, fragrance G: 30%” as the formulation data, the acquisition unit 12c receives the received formulation data. And each preparation data stored in the scent table 13a, the scent No. The scent name “forest bath” of “0002” is specified. Here, the acquisition unit 12c specifies, for example, the scent of the blended data having the most fragrances having the same scent type and the same ratio as the most similar scent as a method of specifying the scent to be approximated.

  And the acquisition part 12c specifies the scent No. specified. Check the bidding status corresponding to “0002”. And fragrance No. As an advertisement corresponding to “0002”, a different advertisement No. When “000a” and “000c” exist, the value of bid amount × click rate (CTR (Click Through Rate)) is compared, and an advertisement with a large value of bid amount × click rate is acquired.

  The advertisement distribution unit 12d distributes the advertisement information acquired by the acquisition unit 12c to the user terminal 40. Specifically, the advertisement distribution unit 12d distributes the advertisement to the user terminal 40 when the scent is provided by the scent generating device 30.

  Here, the advertisement delivery process in conjunction with the scent generation process by the advertisement delivery system 100 will be described with reference to FIG. FIG. 8 is a diagram for explaining an advertisement distribution process in conjunction with a fragrance generation process by the advertisement distribution system according to the first embodiment. As shown in FIG. 8, the advertisement distribution server 10 presents a list of scents to the advertiser and selects a scent (see (1) in FIG. 8). Then, the advertisement distribution server 10 accepts bids for the selected scent and submission of advertisements (see (2) in FIG. 8).

  Subsequently, when the user terminal 40 receives selection of a scent (for example, rose or forest bath) from the scent selector (see (3) in FIG. 8), the name of the scent selected by the scent selector is used as access selection scent information. And transmitted to the scent delivery server 20 (see (4) in FIG. 8).

  And the fragrance delivery server 20 specifies the blending data (for example, “fragrance D: 20%, fragrance E: 35%, fragrance F: 20%, fragrance G: 30%”) corresponding to the access selection fragrance information. It transmits to the user terminal 40 (refer to (5) in FIG. 8). Subsequently, the user terminal 40 transmits the formulation data received from the scent delivery server 20 to the scent generator 30 by short-range communication or the like (see (6) in FIG. 8).

  And the fragrance generator 30 mixes a fragrance | flavor according to the mixing | blending data received from the user terminal 20, and provides a fragrance to a fragrance selector (refer (7) of FIG. 8). On the other hand, the scent delivery server 20 includes the scent preparation data corresponding to the scent image selected by the scent selector in the selected scent information and transmits it to the advertisement delivery server 10 (see (8) in FIG. 8).

  Subsequently, the advertisement distribution server 10 specifies the blend data that most closely matches the blend data of the fragrance included in the selected fragrance information received from the fragrance distribution server 20 from the fragrances in the fragrance table 13a, and corresponds to the fragrance. Get an ad. The advertisement distribution server 10 distributes the acquired advertisement information to the user terminal 40 (see (9) in FIG. 8).

  Then, the user terminal 40 displays the advertisement and provides the advertisement to the scent selector (see (10) in FIG. 8). As described above, in the advertisement distribution system 100 according to the first embodiment, when the scent selector selects a favorite scent, an advertisement corresponding to the selected scent is provided to the scent selector. It is possible to provide an advertisement according to the mood of the person at that time, and to place an advertisement on a person (potential potential customer) who is not aggressive but has a purchase possibility.

[Processing by advertisement distribution server]
Next, processing by the advertisement distribution server 10 according to the first embodiment will be described with reference to FIGS. 9 and 10. FIG. 9 is a flowchart showing a bid acceptance process by the advertisement distribution server according to the first embodiment. FIG. 10 is a flowchart showing an advertisement distribution process by the advertisement distribution server according to the first embodiment.

  First, the bid acceptance process by the advertisement distribution server 10 will be described with reference to FIG. As shown in FIG. 9, the bid acceptance unit 12a of the advertisement distribution server 10 determines whether or not the designation of fragrance has been accepted from the advertiser (step S101).

  As a result, when it is determined that the designation of fragrance has been accepted from the advertiser (Yes at Step S101), the bid acceptance unit 12a accepts a bid for the designated fragrance (Step S102). For example, the bid acceptance unit 12a accepts an amount of a click fee that is an amount to be paid for each click on the advertisement banner as a bid amount for the fragrance.

  Subsequently, the bid accepting unit 12a accepts submission for the designated scent (step S103), and stores the advertisement and the bid amount submitted for each scent in the bid table 13b (step S104). Specifically, when accepting the submission of the advertisement when providing the fragrance, the bid accepting unit 12a associates the information with the advertiser's information, the scent name, the bid price, and the advertisement NO. Is stored in the bid table 13b.

  Next, the advertisement distribution process by the advertisement distribution server 10 will be described with reference to FIG. As illustrated in FIG. 10, the receiving unit 12b of the advertisement distribution server 10 determines whether or not the scent preparation data generated by the scent generating device 30 has been received from the scent distribution server 20 as scent information (step S201).

  As a result, when the receiving unit 12b determines that the scent information is received from the scent delivery server 20 (Yes in step S201), the acquisition unit 12c of the advertisement delivery server 10 is included in the scent information received from the scent delivery server 20. The blend data that most closely approximates the blend data to be determined is specified from the fragrance table 13a (step S202).

  For example, when the reception unit 12b receives “fragrance D: 20%, fragrance E: 30%, fragrance F: 20%, fragrance G: 30%” as the formulation data, the acquisition unit 12c receives the received formulation data. Is compared with each preparation data stored in the fragrance table 13a, and as the closest approximate preparation data, the combination data “perfume D: 15%, perfume E: 35%, perfume F: 20 %, Fragrance G: 30% " Specify "0002" and scent name "forest bath".

  And the acquisition part 12c acquires the advertisement matched with the specified fragrance (step S203). For example, the acquisition unit 12c has two different advertisement Nos. As advertisements corresponding to the specified scents. When “000a” and “000c” exist, the value of bid amount × click rate (CTR (Click Through Rate)) is compared, and an advertisement with a large value of bid amount × click rate is acquired.

  Subsequently, the advertisement distribution unit 12d of the advertisement distribution server 10 distributes the advertisement information acquired by the acquisition unit 12c to the user terminal 40 (step S204). Specifically, the advertisement distribution unit 12d distributes the advertisement to the user terminal 40 when the scent is generated by the scent generating device 30.

[Effect of the first embodiment]
As described above, the advertisement distribution server 10 receives the selected fragrance information, which is information indicating the scent selected by the user terminal 40, from the fragrance distribution server 20, and sends an advertisement corresponding to the received selected fragrance information to the bid table 13b. Get from. Then, the advertisement distribution server 10 distributes the acquired advertisement to the user terminal. Thereby, the advertisement delivery server 10 can deliver an advertisement when the scent generating device 30 provides a scent according to the user's mood, and the advantage of installing the scent generating device 30 is increased, and the scent It is possible to obtain an appropriate advertising effect in conjunction with.

  Further, according to the first embodiment, the advertisement distribution server 10 receives the scent preparation data selected by the user terminal 40 as the selected scent information from the scent distribution server 20 and approximates the received scent preparation data. The blending data is specified from the scents in the scent table 13a, and an advertisement corresponding to the scent information is acquired. Then, the advertisement distribution server 10 distributes the acquired advertisement to the user terminal 40. Thereby, the advertisement delivery server 10 can identify the most similar scent by comparing the scent preparation data selected by the user with the bid scent preparation data, and thus is actually provided. It is possible to appropriately specify the bid scent from the scent blending data.

  In addition, according to the first embodiment, the advertisement distribution server 10 receives the designation of the scent to be bid and the advertisement that is distributed when the scent is provided, and associates the advertisement with the scent to the bid table. 13b. For this reason, the advertiser can select a scent provided together with the content to be advertised, and as a result, can make a bid so that an optimal advertising effect linked to the scent can be obtained.

  Further, according to the first embodiment, the advertisement distribution server 10 receives a bid amount for the scent together with the designation of the scent, and stores the received advertisement and the bid amount in the bid table 13b in association with the designated scent information. . When there are a plurality of advertisements corresponding to the specified scent, at least one advertisement is distributed based on the bid amount. For this reason, even if there are a plurality of advertisements corresponding to the scent, the advertisement to be distributed can be selected based on the bid amount.

(Second Embodiment)
By the way, although said 1st Embodiment demonstrated the case where the mixing data which approximates the mixing data of the fragrance which the user selected were specified, and the advertisement corresponding to this mixing data is delivered, it is limited to this. is not. For example, a scent may be generated according to the user's selection, the actual scent may be detected and the component analyzed, and an advertisement corresponding to the actual scent component may be distributed.

  Therefore, in the following second embodiment, a case where an actual scent is detected, a component is analyzed, and an advertisement corresponding to the actual scent component is distributed will be described.

  The scent generating device 30 in the advertisement distribution system according to the second embodiment detects the scent generated by itself and analyzes the scent components. For example, the scent generating apparatus 30 analyzes 16 types of peak components as the detected scent component data. The scent generating device 30 has, for example, “1. Component A”, “2. Component B”, “3. Component C”, “4. Component D”, “5. Component E” as 16 types of peak components, “6. Component F”, “7. Component G”, “8. Component H”, “9. Component I”, “10. Component J”, “11. Component K”, “12. Component L”, “ 13. Analyze each component value of “Component M”, “14. Component N”, “15. Component O”, and “16. Component P”. In FIG. 11, “Gyokuro scent component”, “bancha scent component”, and “black tea scent component” are illustrated as examples of scent component data.

  Next, the advertisement distribution apparatus 10 according to the second embodiment will be described. In addition, since the structure of the advertisement delivery apparatus 10 which concerns on 2nd Embodiment is the same as that of the structure shown in FIG. 2, illustration is abbreviate | omitted. Unlike the first embodiment, the scent table stored in the advertisement distribution device 10 according to the second embodiment is a scent NO. And the scent name and the scent component data are stored in association with each other. The scent component data is data obtained by detecting the target scent in advance and analyzing the components, and is data indicating the value of each detected component.

  In addition, the bid table stored in the advertisement distribution device 10 according to the second embodiment is the scent NO. And the advertisement information distributed when providing the scent are stored in association with each other.

  And the advertisement delivery apparatus 10 which concerns on 2nd Embodiment receives from the fragrance distribution server 20 as fragrance information the fragrance component data which was selected by the user terminal 40 and detected in the fragrance generation apparatus, and received the fragrance of the received fragrance Component data closest to the component data is specified from the scent component data stored in the scent table, and an advertisement corresponding to the scent component data is acquired from the bid table. Thereafter, the advertisement distribution device 10 according to the second embodiment distributes the acquired advertisement information to the user terminal 40.

  Next, with reference to FIG. 12, an advertisement distribution process in conjunction with the fragrance generation process by the advertisement distribution system according to the second embodiment will be described. FIG. 12 is a diagram for explaining an advertisement distribution process in conjunction with a fragrance generation process by the advertisement distribution system according to the second embodiment. As shown in FIG. 12, the advertisement distribution server 10 presents the list of scents to the advertiser and selects the scents (see (1) in FIG. 12) and selects the same as in the first embodiment. A bid for the scent and submission of an advertisement are accepted (see (2) in FIG. 12).

  Subsequently, when the user terminal 40 receives selection of an image of a favorite scent (for example, rose or forest bath) from the scent selector (see (3) in FIG. 12), the scent image selected by the scent selector. Is transmitted to the scent delivery server 20 as access selection scent information (see (4) in FIG. 12).

  Then, the scent delivery server 20 transmits scent preparation data corresponding to the scent image of the access selection scent information to the user terminal 40 (see (5) in FIG. 12). Subsequently, the user terminal 40 transmits the formulation data received from the scent delivery server 20 to the scent generator 30 (see (6) in FIG. 12). And the fragrance generator 30 mixes a fragrance | flavor according to the mixing | blending data received from the user terminal 20, and provides a fragrance to a fragrance selector (refer (7) of FIG. 12). Then, the scent generating device 30 detects the scent generated by itself and analyzes the scent component, and transmits the scent component data to the scent delivery server 20 via the user terminal 40 ((8 in FIG. 12). )reference).

  Then, the scent delivery server 20 transfers the received component data to the advertisement server 10 (see (9) in FIG. 12). Subsequently, the advertisement distribution server 10 specifies component data that approximates the component data included in the selected fragrance information from the fragrance distribution server 20 from the scents in the scent table 13a, and acquires an advertisement corresponding to the scent. The advertisement distribution server 10 distributes the acquired advertisement information to the user terminal 40 (see (10) in FIG. 12).

  As described above, in the second embodiment, the advertisement distribution server 10 receives the scent component data selected by the user terminal 40 from the scent distribution server 20 as the selected scent information, and converts the received scent component data into the received scent component data. The closest component data is specified from the fragrance table 13a, and an advertisement corresponding to the fragrance information is acquired. Then, the advertisement distribution server 10 distributes the acquired advertisement to the user terminal 40. Thus, the advertisement distribution server 10 can identify the most similar scent by comparing the actually provided scent component data with the tendered scent component data, so that it is actually provided. It is possible to appropriately identify the tendered scent from the scent component data.

(Third embodiment)
By the way, in said 1st Embodiment, although the case where an advertiser bids with respect to the fragrance selected from the fragrance list was demonstrated, it is not limited to this. For example, the advertiser makes a bid for the advertisement product selected from the advertisement product list, the advertisement distribution server automatically determines the advertisement product corresponding to the scent selected by the scent selector, and the determined advertisement product An advertisement may be distributed.

  Therefore, in the following third embodiment, the advertiser makes a bid for the advertisement product selected from the advertisement product list, and the advertisement distribution server automatically selects the advertisement product corresponding to the scent selected by the scent selector. The case where the advertisement of the determined advertisement product is distributed will be described.

  First, the advertisement delivery apparatus 10 according to the third embodiment will be described. In addition, since the structure of the advertisement delivery apparatus 10 which concerns on 3rd Embodiment is the same as that of the structure shown in FIG. 2, illustration is abbreviate | omitted. The bid table stored in the advertisement distribution apparatus 10 according to the third embodiment is, for example, the bid table is “advertisement No.” that is a number for identifying the advertisement and the product of the advertisement product as illustrated in FIG. The “product attribute” indicating the attribute and the “bid” indicating the bid amount are stored in association with each other. To explain with a specific example of FIG. “000a”, the product attribute “sleeping goods”, and the bid amount “¥ 150” are stored in association with each other.

  Moreover, the advertisement delivery apparatus 10 according to the third embodiment includes a product attribute table that stores product attributes and scents that match the image of the product attributes in association with each other. For example, as illustrated in FIG. 14, the product attribute table stores “product attribute” and “scent No.” in association with each other. Explaining with an example of FIG. 14, the product attribute table includes a product attribute “sleeping goods” and a fragrance No. “0002” is stored in association with each other. This is a fragrance no. It means that the scent of 0002 is set.

  The bid acceptance unit of the advertisement distribution apparatus 10 according to the third embodiment accepts a bid amount for an advertisement product (product attribute) to be bid and accepts submission of an advertisement when providing a scent. Specifically, the bid accepting unit displays a screen on which a plurality of advertising product names are listed on the advertiser's terminal in order to accept the designation of the advertising product from the advertiser, and the plurality of displayed on the screen. Select one of the advertising products. Therefore, the advertiser selects the content of the advertisement to be distributed without specifying the scent at the time of bidding.

  The advertisement distribution apparatus 10 according to the third embodiment determines which advertisement product is distributed to the user terminal 40 according to the scent selected by the scent selector, and distributes the determined advertisement to the user terminal 40.

  Here, with reference to FIG. 15, an advertisement distribution process in conjunction with a scent by the advertisement distribution system according to the third embodiment will be described. FIG. 15 is a diagram for explaining an advertisement distribution process in conjunction with a scent by the advertisement distribution system according to the third embodiment. As shown in FIG. 15, the advertisement distribution server 10 presents the advertiser with a list of advertisement product attributes to select an advertisement product attribute (see (1) in FIG. 15), and the selected advertisement product attribute. Bids and advertisement submissions are accepted (see (2) in FIG. 15).

  Subsequently, when the user terminal 40 receives a selection of an image of a favorite fragrance (for example, rose or forest bath) from the scent selector (see (3) in FIG. 15), the image of the scent selected by the scent selector. Is transmitted to the scent delivery server 20 as access selection scent information (see (4) in FIG. 15).

  And the scent delivery server 20 transmits the scent preparation data corresponding to the scent image of the access selection scent information to the user terminal 40 (see (5) in FIG. 15). Subsequently, the user terminal 40 transmits the formulation data received from the scent delivery server 20 to the scent generator 30 (see (6) in FIG. 15).

  And the fragrance generator 30 mixes a fragrance | flavor according to the mixing | blending data received from the user terminal 20, and provides a fragrance to a fragrance selector (refer (7) of FIG. 15). On the other hand, the scent delivery server 20 includes the scent image selected by the scent selector in the selected scent information and transmits it to the advertisement delivery server 10 (see (8) in FIG. 15).

  Subsequently, the advertisement distribution server 10 specifies a product attribute corresponding to the preparation data included in the selected scent information received from the scent distribution server 20, and acquires advertisement information corresponding to the product attribute. For example, the advertisement distribution server 10 identifies the blend data that most closely matches the blend data included in the selected fragrance information received from the fragrance distribution server 20 from the fragrances in the fragrance table (see FIG. 3). To get. Subsequently, the advertisement distribution server 10 acquires the acquired scent No. The product attribute corresponding to is acquired from the product attribute table (see FIG. 14), the bid status corresponding to the acquired product attribute is confirmed, and the advertisement information having a large value of bid amount × click rate is displayed in the bid table (see FIG. 13). Get from.

  Then, the advertisement distribution server 10 distributes the acquired advertisement information to the user terminal 40 (see (9) in FIG. 15). Then, the user terminal 40 displays the advertisement and provides the advertisement to the scent selector (see (10) in FIG. 15).

  As described above, according to the third embodiment, the advertisement distribution server stores in advance a scent suitable for an advertising product, specifies an advertising product (product attribute) corresponding to the scent selected by the scent selector, Since the advertisement of the specified advertising product can be provided, it is possible to automatically distribute an advertisement that matches the scent that is actually provided.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art It is possible to implement the present invention in other forms with improvements.

  Further, the advertisement distribution server 10 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Further, the “unit” described in the embodiment can be read as “means”, “section, module, unit”, “circuit”, or the like. For example, the advertisement distribution unit can be read as an advertisement distribution means or an advertisement distribution circuit.

DESCRIPTION OF SYMBOLS 10 Advertisement delivery server 11 Communication processing part 12 Control part 12a Bid acceptance part 12b Receiving part 12c Acquisition part 12d Advertisement delivery part 13 Storage part 13a Scent table 13b Bid table 13c Advertisement table 13d Advertiser table 20 Scent delivery server 30 Scent generator 40 User terminal 100 advertisement distribution system

Claims (7)

Storage means for storing scent information indicating a scent and advertisement information distributed when providing the scent in association with each other;
Receiving means for receiving scent information, which is information indicating the scent to be generated in the scent generating device;
Obtaining means for obtaining advertisement information corresponding to the scent information received by the receiving means from the storage means;
Advertisement distribution means for distributing the advertisement information acquired by the acquisition means to the scent generating device side;
An advertisement distribution apparatus comprising: The storage means stores scent preparation data as the scent information in association with the advertisement information,
The receiving means receives scent preparation data to be generated by the scent generating device as scent information,
The acquisition unit specifies the blending data that most closely approximates the blending data received by the receiving unit from the scent information stored in the storage unit, and acquires advertisement information associated with the identified blending data. The advertisement distribution apparatus according to claim 1, wherein: The storage means stores the scent component data in association with the advertisement information as the scent information,
The receiving means receives scent component data generated by the scent generating device as scent information,
The acquisition unit specifies component data that is closest to the scent component data received by the reception unit from the scent information stored in the storage unit, and acquires advertisement information corresponding to the specified component data The advertisement distribution apparatus according to claim 1, wherein:   The advertisement according to claim 1, further comprising advertisement receiving means for receiving specification of fragrance information and submission of advertisement information, and recording the received advertisement information in association with the specified fragrance information in the storage means. Distribution device. The advertisement accepting unit accepts a bid amount for the scent together with the designation of the scent, stores the received advertisement information and the bid amount in the storage unit in association with the designated scent information,
5. The acquisition unit according to claim 4, wherein when a plurality of advertisement information corresponding to the scent information received by the reception unit is stored, the acquisition unit acquires at least one advertisement information based on each bid amount. The advertisement distribution device described. A computer-implemented advertising delivery method,
A receiving step of receiving scent information which is information indicating the scent to be generated in the scent generating device;
An acquisition step of acquiring advertisement information corresponding to the scent information received by the receiving step from a storage unit that stores scent information indicating scent and advertisement information distributed when providing the scent,
An advertisement distribution step of distributing the advertisement information acquired by the acquisition step to the scent generating device side;
An advertisement delivery method characterized by including: A receiving procedure for receiving scent information, which is information indicating the scent to be generated in the scent generating device;
An acquisition procedure for acquiring advertisement information corresponding to the scent information received by the reception procedure from a storage unit that stores the scent information indicating the scent and the advertisement information distributed when the scent is provided;
An advertisement distribution procedure for distributing the advertisement information acquired by the acquisition procedure to the scent generating device;
An advertisement distribution program for causing a computer to execute the above.

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