JP2014002692A - Client information collection system and client information collection program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and others which can efficiently collect client information at an assembly hall, a tourist site, etc.SOLUTION: A system comprises: a transmission point having two or more reading devices which can read user identification information from a medium or a communication terminal and a communication interface; and a server which is connected with the transmission point via a network and can execute collection and/or analysis processing of the user identification information and identification information of the reading device transmitted from the transmission point.

Description

  The present invention relates generally to a system and program for collecting customer information, and more particularly to a system and program that can efficiently collect customer information using a reading device that reads user identification information such as a user ID.

  Conventionally, instead of distributing postcard paper or mark sheet paper, etc., a computer network system including user terminals is used to collect questionnaire information of visitors to event venues, etc., or to display visitor preference information, etc. It is done to collect.

  For example, a bar code reader is lent to a visitor who visits an exhibition hall with a plurality of booths, and the evaluation stages (for example, “good”, “somewhat good”, “normal”, “somewhat bad” provided at each booth) There is a technique for reading a bar code indicating “bad”, etc.) as an impression of a visitor, and sending the read evaluations to a server for aggregation (Patent Document 1).

  That is, Patent Document 1 includes a first information holding unit that specifies personal information, a second information holding unit that is installed in a predetermined place such as an exhibition hall, and that specifies the contents of a questionnaire, And / or an information reading device that reads and stores the second information holding means, and a central device that stores the information specified by the first and / or second information holding means read by the information reading device. A person carries the information reading device, reads the first information holding means, and then sequentially reads and stores the second information holding means. Finally, an electronic questionnaire system is disclosed in which information stored in a reading device is transmitted to a central device and totaled.

  In addition, as a technique for changing the question items to be created in accordance with the diversification of the target person's preference after understanding and analyzing the situation where the target person is placed at the event venue (Patent Document 2) .

  That is, Patent Document 2 discloses an information recording medium storing electronic information of an event and a questionnaire target person, a function of reading and writing information recorded on the information recording medium, and an electronic form describing a question for the questionnaire target person An electronic form display function for displaying an electronic form, and a questionnaire terminal provided with at least an electronic form input function for the questionnaire target person to answer questions, an electronic form creation function for creating the electronic form connected to the questionnaire terminal via a network, and An electronic questionnaire system is disclosed that includes questionnaire response information and a questionnaire management server having at least a database function for storing a plurality of information recorded in the information recording medium.

  In addition, the following technologies are used to record the number of times the facility is used, the type of equipment used in the facility, and the number of times using a contactless IC card to record entrance checks and which equipment in the facility is used. There is a thing (patent document 3).

  That is, in Patent Document 3, in facilities (amusement parks, ski resorts, etc.) where an unspecified number of users (visitors) gather, data can be obtained from a remote place instead of a vehicle ticket or an entrance ticket in the facility. By using a contactless IC card that can be read and written at high speed, an entrance check is performed, and the equipment used in the facility is recorded, and the use of the facility is based on the information on the IC card. An unspecified user service management system is disclosed in which the number of times, the type of equipment used in a facility, and the number of times are totaled, and a service according to the degree is made possible.

Japanese Patent Laid-Open No. 2004-29856 JP 2005-23495 A JP 2000-20773 A

  The above-mentioned system can increase the questionnaire collection rate and reduce the cost to increase the questionnaire effect by digitizing the conventional questionnaire method. Specifically, the system does not respond to questions prepared in advance electronically. It can be said that it is effective for quickly collecting the responses of a large number of specific persons. However, those who have a specific tendency cannot be extracted on the spot, and there is room for improvement from the viewpoint of efficiently extracting customers of a specific class.

  In addition, some of the above-mentioned systems accurately grasp the situation where the target person is placed at the event venue and differentiate the contents of the questionnaire for each target person. In order to differentiate questionnaires according to fixed conditions such as the gender of a person, there was room for improvement from the viewpoint of extracting a specific group of customers from an unspecified number of people.

  Also, with regard to terminals used by users, in the form of lending equipment to visitors who visit the venue (for example, Patent Document 2), there is a limit to the number of equipment that can be prepared, and the entrance / exit is not a clear venue. It is difficult to lend and collect equipment. Then, there is a problem that the cost of the entire system becomes enormous in a sightseeing spot where a large number of people visit, where the entrance is not clear. On the other hand, even if a technology that lends a contactless IC card to visitors to small facilities such as amusement parks and ski resorts (for example, Patent Document 3) is applied, there are tens of thousands and hundreds of thousands of people per year. It is not easy to provide a management system that lends cards etc. uniformly at tourist sites visited by tourists on a scale and collects all of them efficiently.

  The system according to the present invention includes a transmission point including two or more reading devices capable of reading user identification information from a medium or a communication terminal and a communication interface, and the transmission point is connected to the transmission point via a network. And a server capable of executing a tabulation and / or analysis process of the user identification information transmitted from the reader and the identification information of the reader.

  Further, the transmission point further includes a bulletin board on which a question is posted, and the two or more reading devices included in the transmission point respectively constitute options for the question on the bulletin board.

  Further, the tabulation and / or analysis process is characterized in that a specific person layer is extracted in accordance with a scene.

  Further, the tabulation and / or analysis processing is configured to efficiently extract a specific person layer from an unspecified number of persons.

  A program according to the present invention is connected to a transmission point including two or more reading devices capable of reading user identification information from a medium or a communication terminal and a communication interface, and the transmission point via a network. A program executed in a system comprising a server having a collation table and capable of executing aggregation and / or analysis processing of user identification information transmitted from the user and identification information of the reader. A step of collating the user identification information and the identification information of the reading device transmitted through the point with the collation table, and the history of the user identification information and the identification information of the reading device is the contents of the collation table And a step of presenting information to the transmission point side.

  Further, when the user identification information and the history of identification information of the reading device include all items except the contents of the table for comparison and one item, information is presented to the transmission point side. The method further includes a step.

  With the system according to the present invention, regardless of the area such as indoor and outdoor facilities, amusement parks, tourist spots, etc. It is possible to provide a system that can efficiently extract persons with a tendency on the spot.

  Furthermore, the statistical processing function provided in the system according to the present invention can provide information presentation (including recommendations) based on appropriate and effective statistical processing to individual visitors and visitor groups. Become.

It is explanatory drawing explaining the structure of the customer information collection system in one Embodiment of this invention. It is explanatory drawing explaining the structure of a part of customer information collection system in one Embodiment of this invention. It is explanatory drawing explaining the structure of a part of customer information collection system in other embodiment of this invention. It is explanatory drawing explaining the variation of the external appearance structure of the touch tower in the system concerning one Embodiment of this invention. It is explanatory drawing explaining the external appearance structure of the ID reader apparatus and display apparatus in the system concerning one Embodiment of this invention. It is explanatory drawing explaining the functional block structure of the ID reader apparatus and display apparatus in the system concerning one Embodiment of this invention. It is explanatory drawing explaining the example of a data structure in the customer information collection system in one Embodiment of this invention. It is explanatory drawing explaining the example of a data structure in the customer information collection system in other embodiment of this invention. It is a flowchart explaining the operation | movement flow of the customer information collection system in one Embodiment of this invention. It is a flowchart explaining the operation | movement flow of the customer information collection system concerning other embodiment of this invention. It is explanatory drawing explaining the software block structure of the statistical processing module in the customer information collection system in one Embodiment of this invention.

  Hereinafter, embodiments for implementing a customer information collecting system and the like according to the present invention will be described in detail with reference to the drawings.

FIG. 1 shows the configuration of a customer information collection system according to an embodiment of the present invention. The customer information collection system 100 includes a total analysis server 110 having a database, and transmission points (hereinafter referred to as “touch tower”) 131 to 139 connected via a network 199. The number of touch towers is not limited to the example in FIG. 1 and may be one or more.
The network 199 is also described as a wired network for convenience, but is not limited to this, and a part of the network 199 can be configured as a wireless network using a wireless LAN device (not shown in FIG. 1). Alternatively, most can be configured as a wireless network using high-speed wireless communication technology such as wireless broadband.

  In FIG. 1, each touch tower is composed of four reading devices (hereinafter referred to as “ID readers”) and four multifunction terminal devices with displays (hereinafter also referred to simply as “display devices”). Has been. That is, the touch tower 131 is composed of display-equipped multifunction terminal devices 101a to 101d and ID readers 121a to 121d, and the touch tower 132 is composed of display-equipped multifunction terminal devices 102a to 102d and ID readers 122a to 122d. The touch tower 139 includes multi-function terminal devices with displays 109a to 109d and ID readers 129a to 129d.

  In FIG. 1, a set of a multifunction terminal device with a display and an ID reader in each touch tower constitutes one of the options when a visitor or the like answers. Accordingly, in FIG. 1, each touch tower is configured to be able to collect four choice answers for one question.

  In the touch tower, the multifunction terminal device with a display is not necessarily an essential configuration, and one or all of the terminal devices can be omitted as appropriate. In addition, as for the number of ID readers in the touch tower, it is sufficient that two or more answers can be collected for the questions installed in each touch tower. be able to.

Furthermore, the ID here refers to identification information that can widely identify the user, and various devices can be adopted as the ID reader. An example is given below.
(1) "Contact IC card reader" with a module terminal that contacts the reader terminal of the card terminal
(2) “Non-contact IC card reader” of a type that can read data by wireless communication with a card that itself generates a magnetic field and incorporates a coil that acts as an antenna over the magnetic field.
(3) Bar code reader, bar code scanner, handy terminal capable of reading bar codes printed on paper, cards, etc. (4) Wireless communication functions such as infrared rays, etc. Communication terminal devices that can receive addresses and collect them as individual IDs (including multifunction terminal devices (with or without display))

All the various ID readers exemplified above may be mounted in one touch tower, or may be mixed and mounted for each touch tower. For example, each ID reader of the touch tower A is composed of an IC card reader, but each ID reader of the touch tower B is composed of a barcode reader, and each ID reader of the touch tower C has both functions. It is such a condition.
In addition, the communication path from the touch tower to the server can be configured to be able to communicate with the server individually by providing a communication interface for each ID reader or multi-function terminal device with a display. By providing one communication interface, the touch tower may collect data of two or more ID readers or multi-function terminal devices with a display and transmit them to the server.
Furthermore, the timing of data transmission from the ID reader or the multifunction terminal with display to the server may be real time or batch processing. In this case, by storing the time when the ID reader reads the ID, the server can accurately manage the time when the ID reader reads the ID even in the case of data transmission by batch processing.

  FIG. 2A shows a partial configuration of a customer information collection system according to an embodiment of the present invention. The subsystem 200 includes a touch tower 239 including a multi-function terminal device with display 201a to 201d and ID readers 221a to 221d, and a bulletin board 299. The touch tower 239 is the same as the touch towers 131, 132, and 139 shown in FIG. 1, and the multifunction terminal device with a display can be omitted. Further, any number of ID readers can be used as long as the number is two or more.

  As shown in FIG. 2A, arbitrary questions and options are posted on the bulletin board 299. Typically, by looking at the questions and options posted on the bulletin board 299, the user reads his / her ID into an ID reader corresponding to the corresponding option.

  A paper poster can be used for the bulletin board 299 as the simplest configuration, and a display system including an LCD or a bulletin board system using a projector can be used as necessary. Paper posters are easy to install and can be easily updated by simply replacing a new poster, but inconvenient for frequent updates (for example, updating several times a day). There is a case. On the other hand, when an electronic display system or the like equipped with an LCD is adopted, the contents can be updated frequently, but it is necessary to bear a great installation cost.

  FIG. 2B shows a partial configuration of a customer information collection system according to another embodiment of the present invention. FIG. 2B (A) is a plan view (viewed from above) of a specifically manufactured touch tower 239, and FIG. 2B (B) is a front view of the specifically manufactured touch tower 239. . In contrast, a person is drawn in FIG. 2B (B) so that the size of the touch tower can be understood. As an example, the height of the touch tower is about 200 cm, and a cylindrical pedestal with casters. A column having a height of about 160 cm is provided on the center of the column, and a cylindrical signboard having a height of about 40 cm is installed thereon. On the cylindrical pedestal, a cylindrical base whose upper part is cut obliquely is installed so as to surround the column, and ID readers 221a to 221d are installed on the upper slopes of the cylindrical bases (see FIG. 2A (A)). . In FIG. 2B, the multi-function terminal device with display and the bulletin board are not specifically shown, but the multi-function terminal device with display should be installed in the vicinity of the ID reader installed on the upper slope of the cylindrical base as necessary. Can do. The bulletin board may be installed on the touch tower 239, or a cylindrical signboard on the top of the touch tower may be used if necessary.

  FIG. 2C shows a variation in the external configuration of the touch tower in the system according to the embodiment of the present invention. As described above, since the number of ID reader devices (and display devices) can be any number of two or more, various designs can be adopted for the appearance of the touch tower. A touch tower 239a illustrated in FIG. 2C (A) has a triangular pyramid shape or a quadrangular pyramid shape. When there are three options, a triangular pyramid-shaped touch tower may be employed, and the ID reader 201 and the display device 221 may be installed on each surface except the bottom surface. In the case where there are four options, it is preferable to employ a quadrangular pyramid-shaped touch tower and install the ID reader 201 and the display device 221 on each surface except the bottom surface.

  Thus, the advantage of adopting a pyramid as the shape of the touch tower is that the orientation of each surface of the pyramid is naturally a matrix of users even when a large number of users try to answer the ID reader corresponding to each option. Therefore, the effect of eliminating congestion can be expected. Furthermore, since each surface of the pyramid is inclined toward a vertex that is not included in the bottom surface, there is an effect that it is easy for the user to see the display content of the display device and the ID reader is easy to operate.

  In the case where the touch tower itself can be enlarged, a prismatic touch tower 239b as shown in FIG. 2C (B) or a cylindrical touch tower 239c as shown in FIG. 2C (C) can be adopted.

  FIG. 3 shows an external configuration of an ID reader device and a display device in a system according to an embodiment of the present invention. The display device 101a shown in FIG. 3 includes a casing 1011, a display 1012, and external operation buttons 1013 a and 1013 b as a minimum configuration of the exterior. The display 1012 is typically a liquid crystal display (LCD) or an organic EL display. In FIG. 3, the external operation buttons are attached to the left and right of the upper part of the housing for convenience, but are not limited to this, and are installed at an arbitrary position (for example, the center of the lower part of the housing). Can do. Furthermore, all the operation buttons can be mounted by software buttons on the display 1012 without mounting any external buttons.

  As described above, the ID reader device 121a can adopt any reading device as long as it can read the identifier (identification number) of the user (visitor). That is, a wide range of devices such as a contact type IC card reader, a non-contact type IC card reader, a barcode reader, a barcode scanner, a handy terminal, and a communication terminal device can be adopted. In the present invention, basically, an ID writer (writing) device is not an indispensable configuration because it is sufficient that the identifier (identification number) of the user (visitor) is taken into the server. However, it is also possible to employ an ID reader / writer device equipped with an additional function using the present invention.

  In FIG. 3, the display device 101a and the ID reader device 121a are connected by a communication line 390, and necessary data and signals are transmitted and received. Note that the communication line 390 may be wired or wireless.

  FIG. 4 shows a block configuration of an ID reader device and a display device in the system according to the embodiment of the present invention. In the device 400 shown in FIG. 4, the display device 400a employs a multi-function terminal device with a display, and is not limited to this, but the 400a itself has a function as a portable information terminal. ing. In this case, the device 400a typically includes an input unit 401 including buttons provided outside the casing, software buttons on a display, a voice input unit such as a microphone, and the like, and a RAM and a ROM that constitute a main memory space. A storage unit 402 including a cache area, a central processing unit 403 such as a CPU, a display unit 404 including a display device, a control unit 405 for controlling graphic management, communication management, and the like, and an external device or an external device. / Communication interface 406 capable of wireless communication, output unit 407 configured with a speaker, a vibrator, etc., a time measuring unit 408 capable of outputting date and time and / or measuring time, and for measuring a position It consists of a sensor unit 409 that can measure GPS, tilt of the housing, etc. and a secondary battery such as a lithium ion battery. Made from the power supply unit 410. being. These modules are connected by a data bus for transmitting and receiving data and signals and wiring for transmitting / supplying power. In the display device 400a, these modules are collectively referred to as wiring 411.

  The ID reader 400b includes, as one embodiment, (A) a contact / non-contact card 490 such as an IC card or RF tag, (B) a card medium 491 such as paper or plastic sheet on which a barcode is printed, ( C) A multi-function ID reader that can read each ID (identifier, identification number) from a terminal device 492 that can transmit a unique identification number to the device, such as a manufacturing number or a MAC address of the device itself. The reader device 400b is a sub-module that reads an ID from a contact / non-contact card such as an IC card or an RF tag, and the first reading unit 452 and the first interface unit 453 and a card medium such as paper or a plastic sheet. A second reading unit 454 and a second interface 455 for reading a printed barcode are included, and a third reading unit 456 and a third interface 457 for reading an identification number unique to the device such as a manufacturing number and a MAC address are included.

  The first interface 453 exemplarily includes an antenna adjustment unit 4531 and a loop antenna 4532 as an interface for reading the ID of the non-contact type card. The first interface 453 reads the signal from the first interface 453 in order to read the signal from the first interface 453. Unit 452 includes a decoder 4521, a comparison circuit 4522, an amplifier circuit 4523, a bias circuit 4524, and a detector 4525.

  The second interface 455 is an optical interface unit for reading a barcode, and includes, for example, a light source 4551 and a light receiving element 4552. In order to read a signal from the second interface 455, the second reading unit includes a digital conversion unit 4541 and a decoder 4542.

  The third interface 457 is, for example, a wireless communication interface unit for receiving an identification number unique to a device such as a manufacturing number or a MAC address, and includes an RF circuit 4571 and a baseband 4572 as an exemplary configuration. . Further, the third reading unit 456 includes a digital conversion unit 4561 and a decoder 4572 for reading a signal from the third interface 457.

  Each module in the reader device 400b described above is controlled by the control unit 451, and necessary data and signals are transmitted and received via the data bus 461. Although not shown, the device 400b includes a power supply unit and wiring necessary for power supply. Furthermore, although not shown, it is good also as a time measuring means being included in the reader apparatus 400b. In this case, the function of the timer 409 in the display device 400a can be implemented in the device 400b. The time measuring means in the display device 400a and / or the reader device 400b measures the date and / or time at which the reader device 400b reads the ID, is managed together with the read ID, and is managed in real time or at regular intervals in batch processing. It is transmitted to the total analysis server 110.

  Further, the display device 400a and the reader device 400b are connected by a communication line 480, and necessary data and signals are transmitted and received. Note that the communication line 480 may be wired or wireless.

FIG. 5 shows an example of the data structure in the customer information collection system in one embodiment of the present invention. The data structure shown in FIG. 5 is typically stored in storage means (database, memory) in the total analysis server 110. As described above, from the display device 400a and / or the reader device 400b, the date and / or time when the reader device 400b reads the ID is timed, and the read ID is used in real time or at regular intervals in batch processing. It is transmitted to the total analysis server 110. The transmission data format is as shown in the table below as an embodiment.

  In Table 1, the reader ID in the first column is an identification number (identification information of the reading device) of the read reader device itself. Therefore, four types of reader IDs are transmitted from the touch tower having four options. The ID read in the second column is the ID of the user (visitor). If the user has a contact / non-contact card, the ID is the card ID and the barcode is printed. If the user holds a card medium such as paper or plastic sheet over the reader device, the ID read from the barcode is managed as the user ID. Further, when communication is performed with a terminal device that can transmit a unique identification number to the device, such as the device's own manufacturing number or MAC address, the manufacturing number or MAC address is managed as an ID read. The read date / time in the third column records and manages the date and / or time at which the ID attached to the user via the above-mentioned various media is read.

In FIG. 5, as shown in Table 1, the data transmitted from each ID reader device is processed and arranged for each question posted on the touch tower (FIG. 5 (A)) and the user (visitor) FIG. 5B shows an example of a pattern (FIG. 5B) that organizes what questions are selected and answered for each question. The questions posted on the touch tower are managed in advance in the total analysis server 110 for each ID, and the options that each question has are also managed. A table of questions and options for the touch tower managed by the total analysis server 110 is as shown in the table below, for example.

  In Table 2, the question with question ID 001 is an identification number for identifying a question posted on a touch tower, and has three options (second column). Accordingly, three reader devices are installed in this touch tower, and each has reader IDs 1 to 3 (third to fifth columns). The above table is managed as a variable length table for each question (for each touch tower) and according to the number of options.

  Via the table illustrated in Table 2, the response histories of users (visitors) in the patterns as shown in FIGS. 5A and 5B can be accumulated. In FIG. 5A, the users who answered the question ID (501) are managed from IDs 502 to 505 for each time series. If necessary, it can be recorded together with the date and / or time of the answer. Further, in FIG. 5B, the questions answered by the user ID (551) are managed from ID552 to ID552 for each time series. If necessary, it can be recorded together with the date and / or time of the answer.

  FIG. 6 shows an example of the data structure in the customer information collection system according to another embodiment of the present invention. The data tables shown in FIGS. 6 (A) to 6 (C) are examples of a collation table used when the user's answer history data is aggregated and analyzed, as will be described later. Each of them is created for the purpose of extracting a specific person layer according to the scene. Therefore, it is not limited to the one shown in the collation table to be used, and can be appropriately arranged and created as necessary.

FIG. 6A defines a specific person group who likes dogs, lives in Yokohama, and prefers bananas among fruits. Therefore, at least three questions are prepared (question ID 10001, 10003, and 10007 in FIG. 6A), and 3 to 5 options are prepared. It is woven. As a result, the question ID 10001 is prepared with the question “What kind of animal do you like?” And the options “(1) Dog, (2) Cat, (3) Monkey, (4) Horse”. The question “Where do you live?” And the options “(1) Sapporo, (2) Tokyo, (3) Yokohama, (4) Osaka, (5) Hakata” are available. The question “What is the food?” And the options “(1) Apple, (2) Tangerine, (3) Banana” are prepared.
Accordingly, in the table defined in FIG. 6A, the set of (question ID 601 and option 602) is three sets (10001, 1), (10003, 3), and (10007, 3).
The questions 10002, 10004 to 10006 are appropriately prepared for the purpose of collecting statistical information widely or for the purpose of extracting other specific person groups. If necessary, questions 10008 and subsequent questions can be prepared.
The prepared questions 10001 to 10007 (or more questions) and options for each question are mounted on a touch tower and installed in a venue or a sightseeing spot.

FIG. 6B defines a specific person group who likes Japanese sake and is longing for a trip to New York, prefers purple in color, and desires a more relaxed time than making money. As an example, this specific group is a consumer group analyzed from the viewpoint of travel and fashion preferences. For example, an advertiser or the like wants to extract such a specific group from an unspecified number of people. And Therefore, at least four questions are prepared (question IDs 10002, 10003, 10005, and 10009 in FIG. 6B), and 2 to 4 options are prepared, and “sake”, “New York”, and “purple” are included in the options. "Time" is factored in. As a result, the question ID 10002 includes a question “Which do you like?” And an option “(1) Japanese sake, (2) wine”. The question 10003 includes a question “Where do you want to go?” And “(1 ) Shanghai, (2) London, (3) New York ”, and question 10005 includes the question“ What color do you like? ”And“ (1) Red, (2) Blue, (3) Yellow, (4) The option “purple” is prepared. The question 10009 is prepared with the question “Which do you choose?” And the options “(1) Time, (2) Money”.
Therefore, in the table defined in FIG. 6B, the set of (question ID 651, option 652) is 4 (10002, 1), (10003, 3), (10005, 4), (10009, 1). Become a pair.
The prepared questions 10001 to 10009 (or more questions) and options for each question are mounted on a touch tower and installed in a venue or a sightseeing spot.

  FIG. 6C is a table defined as an example for the purpose of taking a questionnaire at a sightseeing spot. For the purpose of collation or statistical processing, the question ID 20003 has the question "Where did you come from?" And the options "(1) Kanto, (2) Chubu, (3) Kyushu, (4) Other" Question 20004 provides the question “Is the lunch done?” And “(1) Yes, (2) No”, and Question 20005 asks “What do you want to eat?” “(1) Meat, (2) Fish, (3) Vegetable” are prepared, and the question 201111 is “Is interested in power spot?” And “(1) Yes, (2) No. "Is prepared. In the table defined in FIG. 6B, the set of (question ID 671, option 672) includes four sets (20003, 3), (20004, 2), (20005, 1), and (20011, 1). Become.

  FIG. 7 shows an operation flow of the customer information collection system in one embodiment of the present invention. Although the flow of data from the ID reader to the aggregation analysis server has been described in a fragmentary manner by the above description, the operation flow will now be described by way of example.

  First, when processing is started in step S701, a contact type / non-contact type IC card held over the ID reader in step S702, a medium such as paper on which a barcode or the like is printed, or a manufacturing number or a MAC address. It is determined on the ID reader side whether or not there is communication from a communication terminal device capable of transmission. If it is determined in step S702 that there is no communication or there is nothing to read, the process waits for reading (returns to S702 again).

  If it is determined in step S702 that reading or communication is possible, the process advances to step S703 to determine whether a user (visitor) ID can be acquired. As an example, in the case of communication with a communication terminal device that prohibits transmission of a manufacturing number or MAC address according to a security policy, a message indicating that further communication processing cannot be performed is presented as a message (or a touch not shown). The voice is announced from the speaker of the tower, and the process is terminated (step S799).

If it is determined in step S703 that the user (visitor) ID can be acquired, the process proceeds to step S704, where the user (visitor) ID is read, and if necessary, the reading date and / or date / time is acquired. Is done. In step S705, the read user (visitor) ID and the reading date and / or time are transmitted to the total analysis server.
Then, the process proceeds to step S706 to determine whether or not to continue the operation. If the operation is to be stopped, the process proceeds to step S799. If the operation is to be continued, the process returns to step S702 and waits for reading an ID card or the like. .

  FIG. 8 shows an operation flow of the customer information collection system according to another embodiment of the present invention. Although the processing flow in the aggregation analysis server has been described piecewise by the above description, the operation flow will be described as an example here.

  First, when processing is started in step S801, it is determined in step S802 whether data has been transmitted from the ID reader. If it is determined in step S802 that there is no data transmission from the ID reader, the process waits for reception (returns to S802 again).

  If it is determined in step S802 that data has been transmitted from the ID reader, the process advances to step S803, and the user (visitor) ID read on the ID reader side in the manner shown in FIG. And / or time is transmitted to the total analysis server.

  Then, in step S804, a totaling analysis process is performed (details will be described later), and the process proceeds to step S805, where it is determined whether it is necessary to send a message according to the processing content (step S805). If it is determined that message transmission is necessary (Yes in step S805), the process proceeds to step S806, and as an example, a message is transmitted to a specific user. The transmitted message is displayed on a multifunctional terminal device (or display device) with a display, or is output as a sound from a speaker (not shown) installed in the touch tower. If it is determined in step S805 that message transmission is not necessary, the process proceeds directly to step S807.

  In step S807, it is determined whether or not to continue the operation. If the operation is to be stopped, the process proceeds to step S899. If the operation is to be continued, the process returns to step S802 to wait for data transmission from the ID reader. .

  As for the total analysis processing (S804) in FIG. 8, the following processing can be further performed using the above-described data and, if necessary, data described later.

[Specific layer extraction (A)]
(S1) First, a specific person who is “resident in Yokohama”, “likes a dog”, and “likes a banana” is defined. For example, it is assumed that this specific person group has a high tendency to purchase a certain product P by prior marketing. Then, it is assumed that the company that sells the product P desires to efficiently extract this specific person group from among an unspecified number of persons who visit a certain exhibition hall.
(S2) A set of questions and options (for example, the right column in FIG. 6A) is prepared in advance. Then, the table on the left side of FIG. 6A is prepared as a collation table A as shown in the table below.
(S3) As an example, eight touch towers with eight questions from question 10001 to question 10008 and their respective options are installed in the venue so that responses from users (visitors) can be received. To do. As described above, the questions 10001, 10003, and 10007 are necessary questions for extracting a specific person layer. Questions 10002, 10001 to 10006, and 10008 are a set of other questions and options. A questionnaire for collecting information from another point of view may be prepared, or a question for extracting other specific people. In addition, a set of options can be interlaced (at this time, a collation table B (not shown) is also prepared).
(S4) A visitor who visits the venue arbitrarily answers at one or more touch towers, and each time the answer is made, the previous question answer history of the visitor is collated with the above-mentioned collation table A. When the answer is made at the touch tower, the information (A) prepared in advance is presented with a probability of 100% when the set of questions and answers (matching table A) of (S2) is completely included. An example of the information A to be presented is “I have a product I want to recommend”.

[Specific Person Group Extraction (B)]
(S5) Same as (S1) in the case of specific person layer extraction (A).
(S6) Same as (S2) in the case of specific person layer extraction (A).
(S7) Same as (S3) in the case of specific person layer extraction (A).
(S8) A visitor who visits the venue arbitrarily answers at one or more touch towers, and each time the answer is made, the previous question answer history of the visitor is collated with the above-mentioned collation table A. At the time of answering at the touch tower, when the question and answer branch set (matching table set) of (S6) is completely included, prepared in advance with a certain probability (for example, 20%) Present information A.
(S9) In (S8) above, information B prepared in advance may be presented to visitors who have leaked from a certain probability (80% of visitors) in addition to nothing. An example of the information B to be presented is “what number of visitors do you like the product P”.
(S10) At this time, the total number of visitors who have completely included the question and answer set (matching table set) in (S6) at the time of answering at a certain touch tower is counted by the tabulation analysis server 100. In the above (S9), it is presented in the form of “what is the number of visitors” based on the count number.

[Information presentation based on logical matching conditions]
(S11) A set of questions and options is prepared in advance. For example, the group shown in the right column of FIG. 6A is prepared, and the table on the left side of FIG.
(S12) As an example, eight touch towers with eight questions from question 10001 to question 10008 and their respective options are installed in the venue so that responses from users (visitors) can be received. To. As described above, the questions 10001, 10003, and 10007 are necessary questions for extracting a specific person layer.
(S13) A visitor who visits the venue arbitrarily answers at one or more touch towers, and each time the answer is made, the visitor's previous question answer history is compared with the above-described verification table A, and a touch is made. At the time of answering at the tower Tx, if the answer (S11) and answer set (matching table A) except for one question Qy match, the touch tower Tx will receive the question Qy. Information presentation C that recommends an answer at the provided touch tower Ty is performed. As an example of the information C, it is more effective to present information with an incentive added to answering with the touch tower Ty, such as "Next, if you answer with the touch tower Ty, the points will be doubled!" Is.
(S14) If we were able to answer one more question to visitors who answered any question at random by presenting (S13) above, we wanted to extract it initially. Visitors who may match the specific audience can be guided with higher probability. That is, the extraction rate of the specific person layer can be improved.

[Information presentation based on statistical processing (A)]
(S15) First, obtain profile information (age, gender, residence area, job type, etc. If the personal information can be managed, name, address, etc. can be included) about the visitors. There are two main types of acquisition methods. First, it is a method of having visitors register in advance. For example, when renting an ID card or a card printed with a barcode, it may be possible for a user (visitor) to input it separately. The second method is to include an inquiry item in the question of the touch tower. For example, in question 20003 in FIG. 6C, there is a question “Which came?” And an option “(1) Kanto, (2) Chubu, (3) Kyushu, (4) Other”. . The visitors who answered the touch tower provided with the question 20003 are stored in the total analysis server 100 so as to be searchable together with the visitor ID.
(S16) Also, if necessary, a set of a question “What is your gender?” And an option “(1) Male, (2) Female”, a question “What is your age group?”, “ (1) Teens, (2) 20s, (3) 30s, (4) 40s, (5) 50s, (6) Options over 60s, etc. it can.
(S17) Then, the tabulation analysis server 100 can perform profiling tabulation of visitors at an arbitrary timing. For example, if you want to extract the layer “a woman from Kyushu and a woman in her 20s”, you can search for these items using the AND condition from the data that has already been stored and use the corresponding user ID (use List of identification numbers of visitors or visitors).
(S18) In addition, the total analysis server 100 can appropriately control which tower is used to present information based on what statistical processing to which tower. For example, if you want to present information based on a predetermined statistical process to visitors (users) who match the layer of “a person from Kyushu and a woman in their 20s” at a predetermined touch tower Tz Whenever there is data transmission from the touch tower Tz, the above-described profiling determination is performed, and if they match, information presentation based on a predetermined statistical process can be performed. Specifically, among visitors (users) who have matched profiling, items with strong tastes (things that are common among favorite foods, or things that are common among places visited so far) Can be presented. In addition, when information is presented, control is performed so as to present the top ranking items (the top three among the common foods, the top two among the common places visited so far). It is also possible.

  As described above, in order to present information based on statistical processing, statistical processing is performed in the total analysis server 100. These processing are performed as statistical processing modules (programs that perform determination based on statistical processing) that are processed by software. It can also be explained. Hereinafter, processing variations of the statistical processing module will be described in detail.

  FIG. 9 shows software function blocks of the statistical processing module in the total analysis server 100. The statistical processing module 115, which is a software module implemented in the tabulation analysis server 100, is broadly divided into a specific person extraction module 115-10, an information presentation module 115-20 based on a condition of logical matching, and information based on statistical processing. Presentation module 115-30. Then, as described above, the specific person layer extraction module 115-10 includes the table collation module 115-11 for performing table collation and the counter module 115-12, and the information presentation module 115- based on the condition of logical collation As described above, 20 includes a table collation module 115-21 for performing table collation and a logical collation condition determination module 115-22.

  Further, the information presentation module 115-30 based on statistical processing includes a profiling aggregation module 115-31, a profiling determination module 115-32, a ranking module 115-33, a category classification module 115-35, and a category comparison determination module. including.

  Next, processing using the category classification module 115-35 and the category comparison determination module in information presentation based on statistical processing will be described in further detail.

[Information presentation based on statistical processing (B)]
(S19) First, the response history data of visitors is accumulated in the server 100. For example, in the case of multiple touch towers installed in sightseeing spots, thousands to hundreds of thousands of tourists (visitors) visit each year. These are visited year by year, by season, or by month. Or, for each day of the week, accumulate for years if necessary. As an example, the categories of tourists (visitors) are classified based on profiling information such as sex and age. The category classification module 115-35 analyzes the answer history for each gender and the answer history for each age, or performs analysis based on profiling consisting of a combination of gender, age and residence location. . The analysis procedure can be programmed in advance.
(S20) Next, the “response rate by visitor category” is analyzed. For example, if you know that the response rate for liquor from a specific group of people in their 20s who came from Kyushu is high, there is a touch for tourists belonging to this category who are expected to have a high response rate (response rate) When it becomes clear in the tower, information with a high response rate (response rate) can be preferentially presented.
For example, the question 10002 in FIG. 6B includes a question “Which do you like?” And an option “(1) Japanese sake, (2) wine”, but a specific person group with a high response rate has this question. When answering at the Touch Tower, show the recommended sake brand information to those who responded “(1) Sake” and recommend it to those who answered “(2) Wine” Information on restaurants where you can enjoy wine can be presented.
(S21) On the other hand, if necessary, random presentation that does not depend on priority can be performed for a certain percentage of tourists (visitors).
(S22) If a change occurs in the above-described category-specific reaction rate (for example, the change can be read by updating the statistical information every day, every week, every month, every period, or every year), it corresponds to that. You can also change the presentation information. For example, rather than the above-mentioned response rate for “sake” of a specific group of women in their 20s who came from Kyushu, the answer for “travel” of a specific group of people in their 40s who came from Kanto If it is found that the rate is significantly high, it can be controlled to preferentially present additional travel information to tourists belonging to this category, which is expected to have a high response rate (response rate).

[Information presentation based on statistical processing (C)]
(S23) First, the answer history of the visitor is accumulated in the server 100. At this time, in addition to collecting the response history of all visitors, control to collect the response history of visitors who have a predetermined profile (for example, women in their 20s or 30s only) It is also good.
(S24) Next, a category group that has made a specific answer is extracted, and information different from respondents belonging to other categories is presented. For example, in the same touch tower, information on health is given priority to men and women in their 50s and older, while information on fashion for young people is given priority to men and women in their teens. Condition.

  As described above, the customer information collection system according to the present invention is effective regardless of the size of the area or the number of visitors by installing touch towers in airports, tourist spots, exhibition halls, restaurants, etc. A questionnaire can be conducted. In addition, it is possible to perform more effective information schedules or conduct detailed questionnaires for visitors extracted as specific persons.

  In addition, it is as described above to decide what kind of visitors you want to conduct a questionnaire as a question in advance, but in addition, for example, to those who decided the destination by searching on their own PC or communication terminal etc. It is possible to set a wide range of questions such as who is, who is using the coupon, who is the person who ate three or more kinds in the sightseeing spot, and so on.

  If these questions are installed in the lobby or waiting room of an airport, local questionnaires can be collected efficiently. In addition, a sight-seeing quiz can be installed in a touch tower placed at a sightseeing spot, and a touch tower having a question for conducting a popularity vote of a menu at a restaurant can be installed. Further, when the touch tower has a multi-function terminal device with a display, it is also possible to control the tabulation analysis server so as to display advertisements and the like freely.

  As described above, the embodiments of the customer information collection system and the customer information collection program according to the present invention have been described based on the specific examples. However, as those skilled in the art can easily understand, the embodiment of the present invention is one embodiment. The present invention is not limited to a device composed of devices, but a system composed of a plurality of devices, a program, or a storage medium storing a program (for example, an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a CD -RW, magnetic tape, hard disk, memory card, etc.).

  Further, the implementation form of the program is not limited to an application program such as an object code compiled by a compiler and a program code executed by an interpreter, but may be a form such as a program module incorporated in an operating system.

  Furthermore, as a method for providing a customer information collection program according to the present invention, a computer that accesses a site on the Internet using a browser mounted on a computer or the like and executes the method or the like according to the present invention from the site via a network It can also be downloaded as a program.

  Further, the program does not necessarily have to be executed entirely by the CPU on the main board of the computer, and all or part of the program may be executed by the CPU or DSP in the expansion board or expansion unit added to the computer. .

  As a reminder, all technical elements described in the claims, specification, abstract, and drawings are combinations in which at least some of these elements are mutually exclusive. Any combination other than the above can be a component of the system and program according to the present invention.

  Further, the present invention is not limited to any individual detailed description of the above-described embodiments. Further, the technical scope of the present invention is not limited only to the above description, but the extension thereof is specified by the description of the scope of claims, and substitutions or modifications equivalent to the scope of the claims are also possible. Included in the technical scope.

100 Customer information collection system 101a, 101b, 101c, 101d, 102a, 102b, 102c, 102d, 109a, 109b, 109c, 109d Multi-function terminal device with display 121a, 121b, 121c, 121d, 122a, 122b, 122c, 122d, 129a, 129b, 129c, 129d ID reader (reading device)
110 Total Analysis Server 131, 132, 139, 239 Touch Tower (Transmission Point)

Claims (12)

A transmission point comprising two or more readers capable of reading user identification information from a medium or a communication terminal and a communication interface;
A system comprising a server connected to the transmission point via a network and capable of executing a totaling and / or analysis process of user identification information transmitted from the transmission point and identification information of the reader. The transmission point further includes a bulletin board displaying questions,
2. The system according to claim 1, wherein the two or more reading devices included in the transmission point respectively constitute options for questions on the bulletin board.   The system according to claim 1, wherein the transmission point is a tower having a triangular pyramid shape or a quadrangular pyramid shape.   The system according to claim 1, wherein the aggregation and / or analysis processing is configured to extract a specific person layer according to a scene.   The system according to any one of claims 1 to 3, wherein the aggregation and / or analysis processing is configured to efficiently extract a specific person layer from an unspecified large number of persons. The server includes a collation table, and the aggregation and / or analysis processing collates user identification information and identification information of the reading device transmitted via the transmission point with the collation table,
6. The system according to claim 5, wherein when the user identification information and the history of the identification information of the reading device include the contents of the collation table, information is presented to the transmission point side. .   When the user identification information and the identification information history of the reading device include the contents of the collation table, information is presented to the transmission point side with a predetermined probability. The system according to claim 6. A counter means,
The counter means increments the count by one when the history of the user identification information and the identification information of the reading device includes the contents of the verification table,
The system according to claim 6, wherein when the count number of the counter means reaches a certain number, information is presented to the transmission point side. The server includes a collation table, and the aggregation and / or analysis processing collates user identification information and identification information of the reading device transmitted from the transmission point with the collation table,
When the history of the user identification information and the identification information of the reading device includes all items except the contents of the verification table and one item, information is presented to the transmission point side. 6. A system according to claim 5, characterized in that The server manages profile information about users or visitors,
The system according to claim 6, wherein the aggregation and / or analysis processing presents information on a matter having a strong preference among visitors (users) having matched profiling to the transmission point side. . A transmission point provided with two or more reading devices capable of reading user identification information from a medium or a communication terminal and a communication interface, and a user identification connected to the transmission point via a network and transmitted from the transmission point It is a program that can be executed in a system comprising a server having a collation table, capable of executing a totaling and / or analysis process of information and identification information of the reading device,
Collating user identification information transmitted via the transmission point and identification information of the reader with the collation table;
And a step of presenting information to the transmission point side when the user identification information and the history of identification information of the reading device include the contents of the collation table.   A step of presenting information to the transmission point when the user identification information and the identification information history of the reading device include all items except the contents of the table for comparison and one item; The program according to claim 11, further comprising: