JP2013187746A - Information processor, information processing system, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce work load of a person in charge who determines broadcasting schedule of an advertisement.SOLUTION: An advertisement condition acquisition part 110 acquires advertisement identification information which identifies an advertisement by associating the advertisement identification information with an advertisement condition indicating an advertisement effect requested for the advertisement. A basic schedule reading part 120 can be connected to a basic schedule storage part 20. The basic schedule storage part 20 stores the basic schedule and the advertisement effect by associating them with each other. The basic schedule is basic data where a plurality of dates on which advertisement is broadcast are combined. The advertisement effect indicates the one when the advertisement is broadcast for a plurality of times on the basis of the basic schedule. The basic schedule reading part 120 reads the basic schedule from the basic schedule storage part 20 on the basis of the advertisement condition acquired by the advertisement condition acquisition part 110 and advertisement results corresponding to the basic schedule.

Description

  The present invention relates to an information processing apparatus, an information processing system, an information processing method, and a program that support creation of a schedule for running advertisements.

  When a TV program or a radio program is broadcast, an advertisement is also run. As a system for managing this advertisement, for example, there is a system described in Patent Document 1. Patent Document 1 describes that in a system that handles broadcast materials such as programs and commercials, it is possible to confirm that the broadcast material scheduled to be broadcast matches the broadcast material of the broadcast result.

JP 2006-180234 A

  The person in charge of the broadcasting station decides which advertisement is to be sent to which program. In recent years, conditions required when advertising is getting complicated. For this reason, the workload of the person in charge has become large.

  An object of the present invention is to provide an information processing apparatus, an information processing system, an information processing method, and a program that can reduce the workload of a person in charge who decides a schedule for advertising.

According to the present invention, advertisement condition acquisition means for acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other A basic schedule reading means for reading out a basic schedule from the basic schedule storage means based on the advertisement condition and the advertisement result;
An information processing apparatus is provided.

According to the present invention, advertisement condition acquisition means for acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other When,
Basic schedule reading means for reading out the basic schedule from the basic schedule storage means based on the advertisement conditions and the advertisement result from the basic schedule storage means;
An information processing system is provided.

According to the present invention, a computer
The advertisement identification information for identifying the advertisement is acquired in association with the advertisement condition indicating the advertisement effect required for the advertisement,
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other An information processing method is provided in which the basic schedule is read from the basic schedule storage means based on the advertisement condition and the advertisement result.

According to the present invention, a computer
A function of acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other A function of reading out the basic schedule from the basic schedule storage means based on the advertising condition and the advertising result;
A program for realizing the above is provided.

  According to the present invention, it is possible to reduce the workload of a person in charge who decides a schedule for running advertisements.

It is a figure which shows the function structure of the information processing apparatus which concerns on 1st Embodiment. It is a figure for demonstrating advertisement conditions. It is a figure which shows the 1st example of the basic schedule which the basic schedule memory | storage part has memorize | stored. It is a figure which shows the 2nd example of the basic schedule which the basic schedule memory | storage part has memorize | stored. It is a flowchart which shows the process which information processing apparatus performs. It is a flowchart which shows the operation | movement which the information processing apparatus which concerns on 2nd Embodiment performs. It is a flowchart which shows the detail of step S30 of FIG. It is a figure explaining step S32 of FIG. 7 using a specific example. It is a figure explaining step S32 of FIG. 7 using a specific example. It is a figure which shows the structure of the information processing system which concerns on 3rd Embodiment. It is a figure which shows an example of the information which the advertisement information storage part has memorized. It is a figure which shows the function structure of the information processing apparatus shown in FIG. 13 is a flowchart showing an example of the operation of the information processing apparatus shown in FIG. It is a figure which shows the structure of the information processing system which concerns on 4th Embodiment. It is a figure which shows the function structure of the terminal shown in FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate.

  In the following description, each component of each device is not a hardware unit configuration but a functional unit block. Each component of each device is composed mainly of a CPU, a memory of a computer, a program that realizes the components of this figure loaded in the memory, a storage medium such as a hard disk for storing the program, and a network connection interface. It is realized by any combination of software and software. There are various modifications of the implementation method and apparatus.

(First embodiment)
FIG. 1 is a diagram illustrating a functional configuration of the information processing apparatus 10 according to the first embodiment. The information processing apparatus 10 includes an advertisement condition acquisition unit 110 and a basic schedule reading unit 120. The advertisement condition acquisition unit 110 acquires advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement. The basic schedule reading unit 120 can be connected to the basic schedule storage unit 20. The basic schedule storage unit 20 stores the basic schedule and the advertisement result in association with each other. The basic schedule is basic data of a combination of a plurality of dates and times when an advertisement is run. The advertisement result indicates the advertisement effect when the advertisement is run a plurality of times based on the basic schedule. Then, the basic schedule reading unit 120 reads the basic schedule from the basic schedule storage unit 20 based on the advertisement condition acquired by the advertisement condition acquisition unit 110 and the advertisement result corresponding to the basic schedule.

  The advertising contract includes advertising effects (hereinafter referred to as advertising conditions) required for advertising. The schedule for running advertisements must be determined so as to satisfy the advertisement conditions. According to the present embodiment, the information processing apparatus 10 selects and reads out a basic schedule in which the advertisement result satisfies the advertisement condition or a basic schedule in which the advertisement result is close to the advertisement condition. For this reason, the operator who decides the schedule for running the advertisement may determine the advertisement schedule based on the basic schedule selected by the information processing apparatus 10. This reduces the burden on the operator. Details will be described below.

  FIG. 2 is a diagram for explaining advertisement conditions. Items of advertisement conditions include GRP (Gross Rating Point), time rank, multiplication rate, unit price,% cost, CPM (Cost Per Mill), and the like. GRP is a total value of audience rating of a program on which an advertisement is broadcast. The time rank is a rank determined for each combination of day of the week and time when the advertisement is broadcast. The advertisement condition regarding the time rank includes at least one of the number of broadcasts or the broadcast ratio by rank. The multiplication rate is a rate at which the broadcasting station discounts the fixed price per advertisement. The unit price per unit is a unit price per advertisement calculated from the contract amount and the number of advertisements scheduled to be broadcast. The% cost is an amount (cost) per 1% of GRP. CPM is the cost of reaching an advertisement per 1000 households.

  The basic schedule reading unit 120 of the information processing apparatus 10 selects a basic schedule using at least one of GRP and time rank as a key among the advertisement conditions shown in FIG. That is, the basic schedule reading unit 120 selects a basic schedule that has the closest at least one of GRP and time rank among the basic schedules.

  FIG. 3 is a diagram illustrating a first example of the basic schedule stored in the basic schedule storage unit 20. In the example shown in the figure, the basic schedule storage unit 20 uses a combination of past performance data, that is, a combination of a broadcast schedule of advertisements and past results of advertising effects (advertising results) as a combination of basic schedules and advertising effects. I remember it. Specifically, the basic schedule storage unit 20 stores advertisement identification information of advertisements broadcast in the past in association with broadcast schedules of the advertisements and actual results of advertisement effects in the advertisements.

  FIG. 4 is a diagram illustrating a second example of the basic schedule stored in the basic schedule storage unit 20. In the example shown in the figure, the basic schedule storage unit 20 stores a template schedule created by the administrator of the information processing apparatus 10 as a basic schedule. Note that the advertisement effect obtained by the template schedule is determined by the administrator based on past data and the like.

  FIG. 5 is a flowchart illustrating processing performed by the information processing apparatus 10. First, the advertisement condition acquisition unit 110 receives advertisement identification information and advertisement conditions corresponding to the advertisement identification information (step S10). Next, the basic schedule reading unit 120 selects and reads out the basic schedule having the advertising effect closest to the advertising condition received by the advertising condition acquisition unit 110 from the basic schedule storage unit 20 (step S20).

  As described above, according to the present embodiment, the advertisement condition acquisition unit 110 selects and reads out the basic schedule closest to the advertisement condition required for the advertisement from the basic schedule storage unit 20. Therefore, an operator who determines a schedule for running advertisements may determine an advertisement schedule based on the basic schedule selected by the basic schedule reading unit 120. This reduces the burden on the operator.

(Second Embodiment)
FIG. 6 is a flowchart illustrating an operation performed by the information processing apparatus 10 according to the second embodiment. In the example shown in this figure, the basic schedule storage unit 20 has the data configuration shown in FIG. That is, the basic schedule storage unit 20 stores a combination of a broadcast schedule of advertisements and advertisement results that have been passed in the past as a combination of basic schedules and advertisement results.

  First, the advertisement condition acquisition unit 110 receives advertisement identification information and advertisement conditions corresponding to the advertisement identification information (step S10). Next, the basic schedule reading unit 120 selects and reads out the basic schedule having the advertising effect closest to the advertising condition received by the advertising condition acquisition unit 110 from the basic schedule storage unit 20 (step S20).

  Next, the basic schedule reading unit 120 processes the basic schedule read from the basic schedule storage unit 20 (step S30).

  FIG. 7 is a flowchart showing details of step S30 in FIG. As a premise of this processing, a target period indicating a period during which the advertisement is run is defined for the advertisement. Then, the basic schedule reading unit 120 acquires the target period of the advertisement that is the target of the current schedule setting process. The target period may be read from an external database based on the advertisement identification information, or may be input by the user of the information processing apparatus 10 (step S31).

  Next, the basic schedule reading unit 120 applies the actual value in the basic schedule to the target period based on the day of the week on the start date of the basic schedule (step S32).

  8 and 9 are diagrams illustrating step S32 in FIG. 7 using a specific example. As shown in FIG. 8A, it is assumed that the period of the basic schedule read by the basic schedule reading unit 120 is from February 1 (Tue) to February 28 (Mon). On the other hand, it is assumed that the target period acquired in step S31 is from May 1 (Sun) to May 8 (Sun).

  Further, as shown in FIG. 8B, it is assumed that the advertisement targeted for the basic schedule is actually flowed every day from February 1st to February 8th and February 13th.

  In such a case, the basic schedule reading unit 120 first recognizes the first day of the basic schedule (Tuesday, which is the day of February 1 in the example shown in the figure), as shown in FIG. Then, the basic schedule reading unit 120 recognizes the first month and day among the dates that are the same day of the week as the first day of the basic schedule as the reference month (in the example shown in the figure, 5 March 3). Then, the basic schedule reading unit 120 rewrites the month and day of the basic schedule from the recognized reference date (May 3) as the starting date. Specifically, the basic schedule reading unit 120 recognizes the difference between the first date (February 1) and the reference date (May 3) of the basic schedule, and recognizes the basic schedule as a difference. Slide.

  Here, a part of the basic schedule after the slide may be out of the target period. In this case, as shown in FIG. 9B, the basic schedule reading unit 120 repeats the above processing for only a part of the basic schedule that is out of the target period.

  The example illustrated in FIG. 9 illustrates a case where the basic schedule read from the basic schedule storage unit 20 is longer than the target period. Conversely, when the target period is longer than the basic schedule read from the basic schedule storage unit 20, the basic schedule reading unit 120 repeatedly applies the basic schedule read from the basic schedule storage unit 20 to the target period.

  As described above, also according to this embodiment, the same effect as that of the first embodiment can be obtained. Even if the length of the basic schedule read from the basic schedule storage unit 20 does not match the length of the target period, the basic schedule can be processed to match the length of the target period.

(Third embodiment)
FIG. 10 is a diagram illustrating a configuration of an information processing system according to the third embodiment. This information processing system stores an information processing device 10, a basic schedule storage unit 20, a terminal 30, an advertisement information storage unit 40, and a broadcast schedule storage unit 50.

  In the example shown in this figure, the user of the information processing apparatus 10 uses the information processing apparatus 10 via the terminal 30. The advertisement information storage unit 40 stores information related to an advertisement contract. The broadcast schedule storage unit 50 stores an advertisement broadcast schedule. Specifically, the broadcast schedule storage unit 50 stores a broadcast schedule of the program and advertisement identification information of an advertisement broadcast on the program for each set identification information for identifying the program. The broadcast schedule storage unit 50 stores genre identification information indicating the genre of the program for each program identification information.

  FIG. 11 is a diagram illustrating an example of information stored in the advertisement information storage unit 40. In the example shown in the figure, the advertisement information storage unit 40 stores advertisement conditions required for the advertisement for each advertisement identification information. The advertisement condition includes GRP, time rank, and program genre identification information. The advertisement information storage unit 40 stores target identification information for each advertisement identification information. The target identification information is information for identifying at least one of the category of the product that is the target of the advertisement and the advertiser. The program genre identification information indicates a genre that the advertisement should be played or a genre that the advertisement should not be played. Note that the advertisement information storage unit 40 may store the target period of the advertisement. In this case, the target period in step S32 of the second embodiment is read from the advertisement information storage unit 40.

  FIG. 12 is a diagram illustrating a functional configuration of the information processing apparatus 10 illustrated in FIG. 10. In the example shown in the figure, the information processing apparatus 10 includes an advertisement condition acquisition unit 110, a basic schedule reading unit 120, an advertisement identification information reading unit 130, and a determination unit 140. The functional configurations of the advertisement condition acquisition unit 110 and the basic schedule reading unit 120 are the same as those in the first embodiment or the second embodiment. However, the advertisement condition acquisition unit 110 receives the advertisement identification information from the terminal 30 and reads the advertisement condition from the advertisement information storage unit 40. The basic schedule reading unit 120 transmits the basic schedule to the terminal 30. Processing performed by the advertisement identification information reading unit 130 and the determination unit 140 will be described later using a flowchart.

  FIG. 13 is a flowchart illustrating an example of the operation of the information processing apparatus 10 illustrated in FIG. First, the user of the information processing apparatus 10 inputs advertisement identification information to the terminal 30. The terminal 30 transmits the input advertisement identification information to the information processing apparatus 10.

  The advertisement condition acquisition unit 110 of the information processing apparatus 10 receives advertisement identification information from the terminal 30. Then, the advertisement condition acquisition unit 110 reads the advertisement condition corresponding to the received advertisement identification information from the advertisement information storage unit 40 (step S10).

  The basic schedule reading unit 120 reads the basic schedule from the basic schedule storage unit 20 based on the advertising conditions read from the advertising information storage unit 40 by the advertising condition acquisition unit 110 (step S20). Then, the basic schedule reading unit 120 processes the read basic schedule (step S30). Details of these processes are the same as in the second embodiment.

  Next, when the basic schedule processed by the basic schedule reading unit 120 is followed, the advertisement identification information reading unit 130 connects to the broadcast schedule storage unit 50 and identifies the program on which the advertisement to be processed is played. Then, the advertisement identification information reading unit 130 reads the advertisement identification information of other advertisements scheduled to be played in the specified program from the broadcast schedule storage unit 50 (step S40).

  Next, the determination unit 140 reads target identification information corresponding to the advertisement identification information read in step S40 from the advertisement information storage unit 40 (step S50). Further, the determination unit 140 reads out the target identification information corresponding to the advertisement identification information received in step S10 from the advertisement information storage unit 40, that is, the target identification information of the advertisement to be processed. Based on the two types of target identification information, the determination unit 140 determines whether the basic schedule processed by the basic schedule reading unit 120 is acceptable (step S60).

  Specifically, the determination unit 140 determines that the basic schedule is unacceptable when it is determined that an advertisement related to a product in the same business or an advertiser is streamed in the same program based on the target identification information, and cannot be permitted. The information is output to the terminal 30 together with the program identification information of the program. For example, the determination unit 140 determines whether or not the product is a product or advertiser of the same business based on the value of a specific digit of the target identification information. Further, the determination unit 140 may determine whether or not the product is a product or an advertiser of the same business using a database in which the target identification information of the product or the advertiser of the business is associated with each other.

  Further, the determination unit 140 acquires program identification information for identifying a program to be advertised when the basic schedule is followed from the broadcast schedule storage unit 50. The determination unit 140 can specify the program identification information based on the date information included in the basic schedule. Then, the determination unit 140 reads out the genre specifying information corresponding to the specified program identification information from the broadcast schedule storage unit 50 (step S70).

  Further, the determination unit 140 reads out the genre identification information corresponding to the advertisement identification information received in step S10 from the advertisement information storage unit 40, that is, the genre identification information set for the advertisement to be processed. Then, the determination unit 140 determines whether or not the basic schedule processed by the basic schedule reading unit 120 is acceptable based on the read two types of genre identification information (step S80).

  First, consider a case where the genre identification information read from the advertisement information storage unit 40 indicates the genre of a program to which the advertisement is to be played. The determination unit 140 determines that the basic schedule is acceptable when the genre identification information read from the advertisement information storage unit 40 is included in the genre identification information read in step S70. Then, the determination unit 140 outputs the determination result to the terminal 30.

  Also, consider a case where the genre identification information read from the advertisement information storage unit 40 indicates the genre of a program that the advertisement should not be played. The determination unit 140 determines that the basic schedule is acceptable when the genre identification information read from the advertisement information storage unit 40 is not included in the genre identification information read in step S70. Then, the determination unit 140 outputs the determination result to the terminal 30. The determination unit 140 may output program identification information of an unacceptable program to the terminal 30 when the basic schedule is unacceptable.

  As described above, the present embodiment can provide the same effects as those of the first or second embodiment. Also, the contract conditions for advertisements may include not broadcasting the same kind of advertisements within the same program, or broadcasting or not broadcasting a specific program genre. In the present embodiment, the determination unit 140 determines whether or not the basic schedule set in the basic schedule reading unit 120 satisfies such a condition. Therefore, the burden on the operator is further reduced.

(Fourth embodiment)
FIG. 14 is a diagram illustrating a configuration of an information processing system according to the fourth embodiment. The information processing system shown in this figure has the same configuration as the information processing system according to the third embodiment, except that the terminal 30 has the function of the information processing apparatus 10 according to the third embodiment. is there.

  FIG. 15 is a diagram showing a functional configuration of the terminal 30 shown in FIG. The terminal 30 according to the present embodiment includes an advertisement condition acquisition unit 110, a basic schedule reading unit 120, an advertisement identification information reading unit 130, a determination unit 140, an input unit 150, and an output unit 160. The processing performed by the advertisement condition acquisition unit 110, the basic schedule reading unit 120, the advertisement identification information reading unit 130, and the determination unit 140 is the same as that in the third embodiment.

  The input unit 150 receives input of product identification information from the user. Then, the input unit 150 outputs the input product identification information to the advertisement condition acquisition unit 110. The output unit 160 displays the determination result of the determination unit 140 and the basic schedule on the display.

  According to this embodiment, the same effect as that of the third embodiment can be obtained.

  As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable.

DESCRIPTION OF SYMBOLS 10 Information processing apparatus 20 Basic schedule memory | storage part 30 Terminal 40 Advertising information memory | storage part 50 Broadcast schedule memory | storage part 110 Advertising condition acquisition part 120 Basic schedule reading part 130 Advertising identification information reading part 140 Judgment part 150 Input part 160 Output part

Claims (11)

Advertisement condition acquisition means for acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other A basic schedule reading means for reading out the basic schedule from the basic schedule storage means based on the advertisement condition and the advertisement result;
An information processing apparatus comprising: The information processing apparatus according to claim 1,
The information processing apparatus, wherein the advertisement effect is a total value of audience rating. The information processing apparatus according to claim 1,
Ranks are set according to the combination of day of the week and time of the advertisement.
The information processing apparatus, wherein the advertisement effect is the number of broadcasts or the broadcast ratio by rank. The information processing apparatus according to claim 1,
The information processing apparatus in which the basic schedule storage unit stores performance data including a combination of a broadcast schedule of advertisements and advertisement effects that have flowed in the past as a combination of the basic schedule and the advertisement effects. The information processing apparatus according to claim 4,
The basic schedule reading unit is an information processing apparatus that processes the broadcast schedule of past advertisements having the advertising effect close to the advertising effect acquired by the advertising condition acquiring unit. In the information processing apparatus according to any one of claims 1 to 5,
The advertising condition further includes target identification information for identifying a type of product targeted for the advertisement or a company providing the product,
The advertisements of other advertisements run in the same program when the basic schedule read means follows the basic schedule read from the advertisement schedule storage means for storing the advertisement identification information of the advertisements run in the program for each program Advertisement identification information reading means for reading identification information;
The target identification information corresponding to the advertisement identification information read by the advertisement identification information reading means is read from the advertisement information storage means for storing the advertisement identification information and the target identification information in association with each other, and the read target identification information Determination means for determining whether or not the basic schedule read by the basic schedule reading means based on the information and the target identification information included in the advertisement condition;
An information processing apparatus comprising: In the information processing apparatus according to any one of claims 1 to 6,
The advertisement condition further includes program genre identification information indicating a genre of a program that the advertisement should be played, or a genre of a program that the advertisement should not be played,
The basic schedule reading means acquires the program genre identification information of a program to be advertised according to the basic schedule, and based on the acquired program genre identification information and the genre information included in the advertisement condition, Determining means for determining whether or not the read basic schedule is acceptable;
An information processing apparatus comprising: Advertisement condition acquisition means for acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other When,
Basic schedule reading means for reading out the basic schedule from the basic schedule storage means based on the advertisement conditions and the advertisement result from the basic schedule storage means;
An information processing system comprising: The information processing system according to claim 8,
The information processing system in which the basic schedule storage means stores performance data including a combination of a broadcast schedule of advertisements and advertisement effects that have flowed in the past as a combination of the basic schedule and the advertisement effects. Computer
The advertisement identification information for identifying the advertisement is acquired in association with the advertisement condition indicating the advertisement effect required for the advertisement,
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other An information processing method for reading out the basic schedule from the basic schedule storage unit based on the advertisement condition and the advertisement result. On the computer,
A function of acquiring advertisement identification information for identifying an advertisement in association with an advertisement condition indicating an advertisement effect required for the advertisement;
Basic schedule storage means for storing a plurality of basic schedules, which are basic data of a combination of a plurality of dates and times when an advertisement flows, and an advertisement result indicating an advertising effect when an advertisement is distributed a plurality of times based on the basic schedule in association with each other A function of reading out the basic schedule from the basic schedule storage means based on the advertising condition and the advertising result;
A program to realize

Images