CN116757723A - User portrait construction method, processing method, device, equipment and storage medium - Google Patents

User portrait construction method, processing method, device, equipment and storage medium Download PDF

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Publication number
CN116757723A
CN116757723A CN202310746765.9A CN202310746765A CN116757723A CN 116757723 A CN116757723 A CN 116757723A CN 202310746765 A CN202310746765 A CN 202310746765A CN 116757723 A CN116757723 A CN 116757723A
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China
Prior art keywords
user
financial product
information
product information
browsing
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CN202310746765.9A
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Chinese (zh)
Inventor
徐莹
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Industrial and Commercial Bank of China Ltd ICBC
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Industrial and Commercial Bank of China Ltd ICBC
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Priority to CN202310746765.9A priority Critical patent/CN116757723A/en
Publication of CN116757723A publication Critical patent/CN116757723A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/02—Banking, e.g. interest calculation or account maintenance

Abstract

The present application relates to a user figure construction method, a user figure processing method, a user figure construction device, a user figure processing device, a computer device, and a storage medium. The method comprises the following steps: acquiring browsing information recorded when a user browses a plurality of played financial product information respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when switching and playing the financial product information; determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing time length and the corresponding switching type of the user aiming at the financial product information; based on the attention degree, attention information of a user in at least two dimensions for a plurality of pieces of financial product information is determined, and a user image of the user is constructed through the attention information in at least two dimensions. By adopting the method, the accuracy of constructing the user image of the user can be improved, and the attention degree and attention information of the user to the financial product can be effectively mastered.

Description

User portrait construction method, processing method, device, equipment and storage medium
Technical Field
The present application relates to the field of artificial intelligence technology, and more particularly, to a user portrait construction method, a user portrait processing method, a user portrait construction device, a user portrait processing device, a computer device, and a computer storage medium.
Background
Playing financial product information is one of the more common methods for expanding business in banking industry, and is mainly used for displaying various financial business information of enterprises to users. In order to expand the number of products or business deals, the information of the financial products browsed by the user needs to be analyzed to construct a user portrait, so that the user portrait is utilized to execute subsequent propaganda strategies for the user in a targeted manner.
In the traditional user portrayal construction, the user portrayal construction is mainly performed according to the type of the financial product information (such as deposit type, fund type or loan type of financial product) browsed by the user, however, the user portrayal constructed according to the type of the financial product information browsed by the user is not accurate enough, and the real attention point of the user to the financial product information is difficult to be effectively determined through the user portrayal, so that the effect of the subsequent propaganda strategy executed on the user is not good.
Disclosure of Invention
In view of the above, it is desirable to provide a user portrait construction method, a user portrait processing method, a user portrait construction device, a user portrait processing device, a computer readable storage medium, and a computer program product.
According to a first aspect of an embodiment of the present disclosure, there is provided a user portrait construction method, including:
acquiring browsing information recorded when a user browses a plurality of played financial product information respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when the user switches and plays the financial product information; the switching type comprises an automatic switching type or a manual switching type;
determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing duration and the corresponding switching type of the user aiming at the financial product information;
and based on the attention degree, determining attention information of the user in at least two dimensions aiming at the plurality of pieces of financial product information, and constructing a user portrait of the user through the attention information in at least two dimensions.
In an exemplary embodiment, the determining, based on the attention degree, attention information of the user in at least two dimensions for the plurality of pieces of financial product information includes:
acquiring service types of the financial products, and aggregating the financial products belonging to the same service type to obtain a service set corresponding to each service type;
determining a second class of attention degree of the user to each service type based on the first class of attention degree of the user to the financial products in each service set;
determining the target service type with the highest attention degree of the second class in the service types; and determining the first financial product with the highest attention degree of the first type in the service set corresponding to the target service type; and determining a second financial product with the highest attention degree from a plurality of financial products corresponding to the plurality of financial product information;
and respectively taking the target business type, the first financial product and the second financial product as attention information of the user aiming at the plurality of financial product information in one dimension.
In an exemplary embodiment, the determining, based on the first class of attention of the user to the financial products in each of the service sets, a second class of attention of the user to each of the service types includes:
and adding the first class attention degree among the financial products in each service set to obtain accumulated attention degree, and taking the accumulated attention degree as the second class attention degree of the user to the service type.
In an exemplary embodiment, the constructing the user representation of the user from the at least two-dimensional attention information includes:
acquiring face information of the user, user basic information and time information when acquiring browsing information;
and constructing a user portrait of the user based on the face information, the user basic information, the time information, the target service type, the first financial product and the second financial product.
In an exemplary embodiment, before the determining the attention degree of the user to the financial product corresponding to each piece of financial product information, the method further includes:
adding the actual browsing duration representing the same financial product information in a plurality of pieces of financial product information browsed by the user to obtain the accumulated browsing duration of the user for each financial product; the financial product information with the same characterization is at least two pieces of financial product information for propaganda of the same financial product;
Under the condition that the accumulated browsing duration of each financial product is smaller than the preset duration, determining that the user is not intended to the user, and ending the process of constructing the user portrait for the user;
and under the condition that the accumulated browsing duration of each financial product is greater than or equal to the preset duration, determining that the user is an intended user, and constructing a user portrait for the user based on the attention information of the user to the plurality of pieces of financial product information in at least two dimensions.
In an exemplary embodiment, the determining, based on the actual browsing duration and the corresponding switching type of the user for each piece of financial product information, the attention degree of the user to the financial product corresponding to each piece of financial product information includes:
multiplying the actual browsing time length of the user to each piece of financial product information by the switching weight corresponding to the switching type under the condition that the user is an intended user to obtain the weighted browsing time length of the user to each piece of financial product information;
and adding the weighted browsing duration representing the same financial product information in each piece of financial product information to obtain comprehensive weighted browsing duration, and representing the attention degree of the user to the financial product corresponding to each piece of financial product information based on the comprehensive weighted browsing duration.
In an exemplary embodiment, the acquiring browsing information recorded by the user when browsing the played plurality of pieces of financial product information respectively includes the following two items:
if the default switching type of the plurality of pieces of financial product information is an automatic switching type, if the user performs directional switching or stops automatic switching operation on the currently browsed financial product information so as to switch and play the currently browsed financial product information to a later browsed financial product information, determining that the switching type of the later browsed financial product information is a manual switching type;
and under the condition that the default switching type of the plurality of pieces of financial product information is a manual switching type, if the user sequentially switches or starts automatic switching operation on the currently browsed financial product information so as to switch and play the financial product information to the next browsing, determining that the switching type of the financial product information to the next browsing is an automatic switching type.
According to a second aspect of the embodiments of the present disclosure, there is provided a method for processing a user portrait, including:
after the user finishes browsing the played pieces of financial product information, acquiring and displaying the current user portrait of the user; the current user representation constructed based on the method of any one of claims 1-7;
Displaying a first control, a second control and a historical user portrait under the condition that the user has the historical user portrait; the first control is used for indicating to update the historical user portrait based on the current user portrait, and the second control is used for indicating to synchronously save the historical user portrait and the current user portrait;
displaying a third control and a fourth control under the condition that the user does not have a historical user portrait; the third control is used for indicating to save the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
According to a third aspect of the embodiments of the present disclosure, there is provided a user image construction apparatus, including:
an information acquisition unit configured to perform acquisition of browsing information recorded by a user when browsing the played pieces of financial product information, respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when the user switches and plays the financial product information; the switching type comprises an automatic switching type or a manual switching type;
a degree of attention unit configured to perform determination of a degree of attention of the user to a financial product corresponding to each piece of financial product information based on an actual browsing duration of the user to the financial product information and a corresponding switching type;
And a portrait construction unit configured to perform determination of attention information of the user in at least two dimensions for the plurality of pieces of financial product information based on the attention degree, and construct a user portrait of the user by the attention information in the at least two dimensions.
According to a fourth aspect of the embodiments of the present disclosure, there is provided a processing apparatus for user portraits, including:
the portrait display unit is configured to acquire and display the current user portrait of the user after the user finishes browsing the played plurality of pieces of financial product information; the current user portrait is constructed based on a user portrait construction method;
a first processing unit configured to execute presenting a first control, a second control, and a historical user representation if the user has the historical user representation; the first control is used for indicating to update the historical user portrait based on the current user portrait, and the second control is used for indicating to synchronously save the historical user portrait and the current user portrait;
a second processing unit configured to execute, in a case where the user does not have a historical user representation, the presentation of a third control and a fourth control; the third control is used for indicating to save the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer device comprising:
a processor;
a memory for storing executable instructions of the processor;
wherein the processor is configured to execute the executable instructions to implement a method of constructing a user representation or a method of processing a user representation as claimed in any one of the preceding claims.
According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, in which a computer program is included, which when executed by a processor of a computer device, enables the computer device to perform the method of constructing a user portrait, or the method of processing a user portrait, as described in any one of the above.
According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising program instructions therein, which when executed by a processor of a computer device, enable the computer device to perform the method of constructing a user representation, or the method of processing a user representation, as described in any of the above.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
Firstly, acquiring browsing information recorded by a user when browsing a plurality of played financial product information respectively; the browsing information comprises the actual browsing time of browsing the financial product information by the user and the switching type of the user when switching and playing the financial product information; the switching type includes an automatic switching type or a manual switching type; then, determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing time length and the corresponding switching type of the user to the financial product information; and finally, based on the attention degree, determining attention information of the user in at least two dimensions aiming at the plurality of pieces of financial product information, and constructing a user image of the user through the attention information in at least two dimensions. On the one hand, the attention degree of the user to the corresponding financial product is determined through the actual browsing time length of the user browsing the financial product information and the switching type of switching playing, so that the user portrait of the user is constructed by utilizing the attention degree, the flow of a user portrait construction mode is optimized, the portrait construction efficiency is improved, and the consumption of manpower and time cost is reduced; on the other hand, the actual browsing duration of the user browsing the financial product information and the switching type of switching playing are recorded, so that the attention information of the user in at least two dimensions for the financial product information is determined, the user portrait of the user is built through the attention information in at least two dimensions, the accuracy of building the user portrait of the user is improved, the attention degree of the user on the financial product and the attention information of the user on the financial product information are more effectively mastered, and the effect of a subsequent propaganda strategy executed by the user by using the user image is better.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
FIG. 1 is an application environment diagram illustrating a method of constructing a user representation in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method of user portrait construction according to an exemplary embodiment;
FIG. 3 is a flowchart illustrating one step of determining a user type according to an exemplary embodiment;
FIG. 4 is a flowchart illustrating a process for determining information of interest of financial product information, according to an exemplary embodiment;
FIG. 5 is a flow diagram illustrating a method of processing a user representation according to an exemplary embodiment;
FIG. 6 is a diagram illustrating an interface showing a current user representation of a user, according to an example embodiment;
FIG. 7 is a flow diagram illustrating a method of user portrait construction and processing according to an exemplary embodiment;
FIG. 8 is a block diagram illustrating a method of user portrait construction and processing according to an exemplary embodiment;
FIG. 9 is a schematic front view of a display device of financial product information, according to an example embodiment;
FIG. 10 is a schematic side view of a financial product information display device according to an exemplary embodiment;
FIG. 11 is a block diagram illustrating a user representation construction apparatus according to an example embodiment;
FIG. 12 is a block diagram of a user representation processing apparatus, according to an example embodiment;
FIG. 13 is a block diagram of a computer device for user portrait construction and processing, according to an example embodiment.
Detailed Description
The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
The terms "first," "second," and the like in this disclosure are used for distinguishing between different objects and not for describing a particular sequential order. Furthermore, although the terms "first," "second," etc. may be used multiple times to describe various operations (or various thresholds or various applications or various instructions or various elements), etc., these operations (or thresholds or applications or instructions or elements) should not be limited by these terms. These terms are only used to distinguish one operation (or threshold or application or instruction or element) from another operation (or threshold or application or instruction or element).
It should be noted that, if the technical solution of the present application relates to personal information, before the product corresponding to the technical solution of the present application is applied to process personal information of a user, the user should be explicitly informed about the processing rule of the personal information, and obtain the autonomous consent of the user. If the technical scheme of the application relates to the sensitive personal information of the user, the product corresponding to the technical scheme of the application should obtain the individual agreement of the user before processing the sensitive personal information of the user, and simultaneously meet the requirement of 'explicit agreement'. For example, in the case where a device for personal information processing uses a clear identification/information to inform about a personal information processing rule, personal authorization of a user is obtained by popup information or requesting a person to upload his personal information by himself. The personal information processing rule may include information such as a personal information processor, a personal information processing purpose, a processing mode, and a type of personal information to be processed.
The user portrait construction method provided by the embodiment of the application can be applied to an application environment shown in figure 1. Wherein the terminal 102 communicates with the server 104 via a communication network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104 or may be located on a cloud or other network server.
In some embodiments, referring to fig. 1, the server 104 first obtains browsing information recorded by a user when browsing each of the played pieces of financial product information; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when switching and playing the financial product information; the switching type includes an automatic switching type or a manual switching type; then, the server 104 determines the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing duration and the corresponding switching type of the user to the financial product information; finally, based on the attention degree, the server 104 determines attention information of the user in at least two dimensions for the plurality of pieces of financial product information, and constructs a user image of the user through the attention information in at least two dimensions.
In some embodiments, the terminal 102 (e.g., mobile terminal, fixed terminal) may be implemented in various forms. The terminal 102 may be a mobile terminal including a mobile terminal such as a mobile phone, a smart phone, a notebook computer, a portable handheld device, a personal digital assistant (PDA, personal Digital Assistant), a tablet (PAD), etc., or the terminal 102 may be a fixed terminal such as an automated teller machine (Automated Teller Machine, ATM), an automatic all-in-one machine, a digital TV, a desktop computer, a stationary computer, etc.
In the following, it is assumed that the terminal 102 is a fixed terminal. However, those skilled in the art will appreciate that the configuration according to the disclosed embodiments of the present application can also be applied to a mobile type terminal 102 if there are operations or elements specifically for the purpose of movement.
In some embodiments, the data processing components running on server 104 may load any of a variety of additional server applications and/or middle tier applications being executed, including, for example, HTTP (hypertext transfer protocol), FTP (file transfer protocol), CGI (common gateway interface), RDBMS (relational database management system), and the like.
In some embodiments, the server 104 may be implemented as a stand-alone server or as a cluster of servers. The server 104 may be adapted to run one or more application services or software components that provide the terminal 102 described in the foregoing disclosure.
In some embodiments, the application services may include a service interface that provides user classification to the user, as well as corresponding program services, and so forth. Among other things, the software components may include an application (SDK) or a client (APP) that performs user classification functions.
In some embodiments, the application programs or clients provided by the server 104 with the user classification function include a portal port for providing one-to-one application services to users in the foreground and a plurality of business systems for data processing in the background to extend the user classification function application to the APP or client so that users can perform the use and access of the user classification function anywhere at any time.
In some embodiments, a user may input corresponding code data or control parameters to the APP or client through a preset input device or an automatic control program to execute application services of a computer program in the server 104 and display application services in a user interface.
In some embodiments, the APP or client-running operating system may include various versions of Microsoft WindowsApple />And/or Linux operating system, various commercial or quasi +.>Operating systems (including but not limited to various GNU/Linux operating systems, google +.>OS, etc.) and/or a mobile operating system, such as +.> Phone、/>OS、/>OS、/>The OS operating system, as well as other online or offline operating systems, is not particularly limited herein.
In some embodiments, as shown in fig. 2, a method for constructing a user portrait is provided, and the method is applied to the server 104 in fig. 1 for illustration, and the method includes the following steps:
step S11: and acquiring browsing information recorded by a user when browsing the played plurality of pieces of financial product information respectively.
In one embodiment, the financial product information is audio-visual information for advertising financial products or financial businesses in banking.
In one embodiment, the browsing information includes an actual browsing duration of the user browsing the financial product information and a switching type of the user when switching the financial product information. Wherein the switching type includes an automatic switching type or a manual switching type.
As an example, in a promotional screen for a financial product and financial business, financial product information is continuously played. When the server detects that the user starts to browse the financial product information in the propaganda screen to finish browsing, the user browses 3 pieces of financial product information in sequence, namely financial product information X1, financial product information X2 and financial product information X3. The server records that the actual browsing duration of the financial product information X1 browsed by the user is T1, and the type of the propaganda screen for switching and playing the financial product information X1 is an automatic switching type; the actual browsing duration of the user browsing the financial product information X2 is T2, and the type of the propaganda screen switching and playing the financial product information X2 is an automatic switching type; the actual browsing duration of the user browsing the financial product information X3 is T3, and the type of the propaganda screen switching and playing the financial product information X3 is a manual switching type.
In one embodiment, the server determining the type of switching of the financial product information includes two ways:
Mode one: under the condition that the default switching type of the plurality of pieces of financial product information is an automatic switching type, if a user performs directional switching or stops automatic switching operation on the currently browsed financial product information so as to switch and play the currently browsed financial product information to the next browsed financial product information, the switching type of the next browsed financial product information is determined to be a manual switching type.
The operation of directivity switching refers to: the identification (such as a number, a name and the like) of a plurality of pieces of financial product information is displayed in the propaganda screen, and when a user autonomously selects the identification triggering a certain piece of financial product information, the propaganda screen switches the operation of playing the financial product information selected by the user from the played currently browsed financial product information.
Wherein, the operation of stopping automatic switching means: the method comprises the steps that marks of a plurality of pieces of financial product information are displayed in a propaganda screen, the propaganda screen randomly plays the plurality of pieces of financial product information according to a preset program, and when a user autonomously selects a control for triggering to stop automatic switching, the propaganda screen stops the operation of automatically switching and playing the plurality of pieces of financial product information.
Mode two: under the condition that the default switching type of the plurality of pieces of financial product information is a manual switching type, if a user sequentially switches or starts automatic switching operation on the currently browsed financial product information so as to switch and play the currently browsed financial product information to the next browsed financial product information, the switching type of the next browsed financial product information is determined to be an automatic switching type.
The operation of sequential switching refers to: the method comprises the steps that identifiers of a plurality of pieces of financial product information are displayed in a propaganda screen, the propaganda screen needs to be manually switched to play the plurality of pieces of financial product information according to a preset program, and when a user autonomously selects a control for triggering sequential switching, the propaganda screen automatically switches to play the next piece of financial product information according to the preset sequence of the plurality of pieces of financial product information after the current browsed financial product information is played.
Wherein, the operation of starting automatic switching means: the method comprises the steps that identifiers of a plurality of pieces of financial product information are displayed in a propaganda screen, the propaganda screen needs to be manually switched to play the plurality of pieces of financial product information according to a preset program, and when a user autonomously selects a control for triggering to start automatic switching, the propaganda screen randomly switches to play the rest of financial product information after the current browsed financial product information is played.
Step S12: and determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing time length of the user to the financial product information and the corresponding switching type.
In one embodiment, the server determining the degree of interest of the financial product comprises the steps of:
Step one: and multiplying the actual browsing time length of the user on each financial product information by the switching weight of the corresponding switching type under the condition that the user is the intention user to obtain the weighted browsing time length of the user on each financial product information.
In an embodiment, the manner of the server confirming that the user is the intended user or not can confirm whether the server has the intention type of the user recorded before by indexing the user information (such as face information or user basic information) of the user; or in the multi-financial product information, calculating the accumulated browsing time length of the user for browsing the financial product information of various service types respectively so as to judge whether the user belongs to the intended user or not through the accumulated browsing time length of the various service types.
In an embodiment, for different switching types between the financial product information, corresponding switching weights are preconfigured to highlight that the attention of the user is different for different switching types. For example, the user's attention level expressed by actively selecting the directivity to switch to playing a certain piece of financial product information is higher than that of randomly switching to playing a certain piece of financial product information, or sequentially switching to playing a certain piece of financial product information.
Step two: and adding the weighted browsing time lengths representing the same financial product information in the financial product information to obtain comprehensive weighted browsing time lengths, and representing the attention degree of the user to the financial products corresponding to the financial product information based on the comprehensive weighted browsing time lengths.
As an example, it is detected that the user browses 10 pieces of financial product information in total in the process of starting to ending to browse the financial product information. Among the 10 pieces of financial product information, 2 pieces of financial product information are used for propaganda of financial product A, and the weighted browsing duration of the financial product A is X1 and X2 respectively; 2 bars are used for propaganda of financial products B, and the weighted browsing duration is X3 and X4 respectively; 3 financial products C are promoted, and the weighted browsing time length is X5, X6 and X7 respectively; 1 is used for propaganda of financial products D, and the weighted browsing duration is X8;1 piece of financial product E is used for propaganda, and the weighted browsing duration is X9;1 for advertising the financial product F and having a weighted browsing duration X10. Thus, the user's overall weighted browsing duration for financial product A is x1+x2; the comprehensive weighted browsing duration for the financial product B is X3+X4; the comprehensive weighted browsing duration for the financial product C is X5+X6+X7; the comprehensive weighted browsing duration for the financial product D is X8; the comprehensive weighted browsing duration for the financial product E is X9; the comprehensive weighted browsing duration for the financial product F is X10.
Further, the user's attention to the financial product a may be represented by the integrated weighted browsing duration x1+x2, the user's attention to the financial product B may be represented by the integrated weighted browsing duration x3+x4, the user's attention to the financial product C may be represented by the integrated weighted browsing duration x5+x6+x7, the user's attention to the financial product D may be represented by the integrated weighted browsing duration X8, the user's attention to the financial product E may be represented by the integrated weighted browsing duration X9, and the user's attention to the financial product F may be represented by the integrated weighted browsing duration X10.
Step S13: based on the attention degree, attention information of a user in at least two dimensions for a plurality of pieces of financial product information is determined, and a user image of the user is constructed through the attention information in at least two dimensions.
In an embodiment, the information of interest of the user in at least two dimensions for the plurality of pieces of financial product information may include a target business type of a plurality of business types to which the plurality of pieces of financial product information corresponds, a first financial product of the target business type having the highest degree of interest of the user, and a second financial product of the plurality of financial products to which the plurality of pieces of financial product information corresponds, the second financial product having the highest degree of interest of the user.
In one embodiment, the server constructs a user image of a user comprising the steps of:
step one: face information of a user, user basic information and time information when browsing information is acquired are acquired.
In an embodiment, the server may detect that the user starts browsing the financial product information and ends browsing the financial product information through a camera configured in the advertisement screen, and may also obtain face information (including face features and the like) of the user through the camera, and retrieve user basic information of the user from the database through the face information of the user.
In one embodiment, after the server records the browsing information of each piece of financial product information that the user browses at the present time, the server records the timestamp of the current moment as the time information when the browsing information is acquired.
Step two: and constructing a user image of the user based on the face information, the user basic information, the time information, the target business type, the first financial product and the second financial product.
In one embodiment, the server may record face information, user basic information, time information, a target service type, a first financial product and a second financial product in a data form or a data image in a storage medium to construct a user portrait of the user.
In the construction process of the user portrait, the server firstly acquires browsing information recorded when the user browses the played plurality of pieces of financial product information respectively; the browsing information comprises the actual browsing time of browsing the financial product information by the user and the switching type of the user when switching and playing the financial product information; the switching type includes an automatic switching type or a manual switching type; then, determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing time length and the corresponding switching type of the user to the financial product information; and finally, based on the attention degree, determining attention information of the user in at least two dimensions aiming at the plurality of pieces of financial product information, and constructing a user image of the user through the attention information in at least two dimensions. On the one hand, the attention degree of the user to the corresponding financial product is determined through the actual browsing time length of the user browsing the financial product information and the switching type of switching playing, so that the user portrait of the user is constructed by utilizing the attention degree, the flow of a user portrait construction mode is optimized, the portrait construction efficiency is improved, and the consumption of manpower and time cost is reduced; on the other hand, the actual browsing duration of the user browsing the financial product information and the switching type of switching playing are recorded, so that the attention information of the user in at least two dimensions for the financial product information is determined, the user portrait of the user is built through the attention information in at least two dimensions, the accuracy of building the user portrait of the user is improved, the attention degree of the user on the financial product and the attention information of the user on the financial product information are more effectively mastered, and the effect of a subsequent propaganda strategy executed by the user by using the user image is better.
It will be appreciated by those skilled in the art that in the above-described methods of the embodiments, the disclosed methods may be implemented in a more specific manner. For example, the above-described embodiments in which the server constructs a user representation of a user from at least two dimensions of information of interest are merely illustrative.
Illustratively, the server-based manner of determining the degree of attention of the user to the financial product corresponding to each financial product information; alternatively, the server determines the manner in which the user focuses on the information of the plurality of financial products in at least two dimensions, and the like, which is only one manner of aggregation, and there may be another division manner in actual implementation, for example, the focusing degree of the financial products and the focusing information of the financial product information may be combined or may be aggregated into another system, or some features may be omitted or not performed.
In an exemplary embodiment, referring to fig. 3, fig. 3 is a flowchart illustrating an embodiment of determining a user type according to the present application. Before step S12, the server may further implement the following steps before determining the attention degree of the user to the financial product corresponding to each piece of financial product information:
Step a1: and adding the actual browsing duration representing the same piece of financial product information in the pieces of financial product information browsed by the user to obtain the accumulated browsing duration of the user for each financial product.
In one embodiment, the characterizing the same financial product information is at least two pieces of financial product information that are used to advertise the same financial product.
As an example, it is detected that the user browses 10 pieces of financial product information in total in the process of starting to ending to browse the financial product information. Among the 10 pieces of financial product information, there are 2 pieces of financial product information for propaganda of financial product A and the actual browsing duration is X1 and X2 respectively; 2 bars are used for propaganda of financial products B, and the actual browsing duration is X3 and X4 respectively; 3 bars are used for propaganda of the financial product C and have actual browsing time lengths of X5, X6 and X7 respectively; 1 is used for propaganda of financial products D and has actual browsing duration of X8;1 bar for advertising the financial product E and having an actual browsing duration of X9;1 for advertising the financial product F and for which the actual browsing duration is X10. Therefore, the accumulated browsing duration of the user for the financial product a is x1+x2; the accumulated browsing duration for the financial product B is X3+X4; the accumulated browsing duration for the financial product C is X5+X6+X7; the accumulated browsing duration for the financial product D is X8; the accumulated browsing duration for the financial product E is X9; the accumulated browsing duration for the financial product F is X10.
Step a2: and under the condition that the accumulated browsing duration of each financial product is smaller than the preset duration, determining that the user is not intended for the user.
In an embodiment, step a3 may also be performed after the server determines that the user is not intended for the user. Step a3 includes ending the process of building a user representation for the user.
Step a4: and under the condition that the accumulated browsing duration of each financial product is greater than or equal to the preset duration, determining the user as the intended user.
In an embodiment, step a5 may also be performed after the server determines that the user is the intended user. Step a5 includes building a user representation for the user based on the user's interest information in at least two dimensions for the plurality of pieces of financial product information.
In an exemplary embodiment, referring to fig. 4, fig. 4 is a flowchart illustrating an embodiment of the application for determining information of interest of financial product information. In step S13, that is, the process in which the server determines attention information of the user in at least two dimensions for a plurality of pieces of financial product information based on the attention degree, may be implemented by:
step S131: and acquiring the service types of the financial products, and aggregating the financial products belonging to the same service type to obtain a service set corresponding to each service type.
As an example, it is detected that the user browses 6 financial products in total in the process of starting to end to browse the financial product information. The financial product A is of a deposit type, the financial product B is of a deposit type, the financial product C is of a financial type, the financial product D is of a deposit type, the financial product E is of a financial type, and the financial product F is of a financial type. Therefore, the server aggregates the financial products A, B and D into a first business set; and aggregating the financial products C, E and F into a second business set.
Step S132: and determining the second class of attention degree of the user to each service type based on the first class of attention degree of the user to the financial products in each service set.
In one embodiment, the first type of attention between financial products within each business collection is characterized based on the weighted browsing duration of the user's financial product information.
In an embodiment, the determining, by the server, the second class of attention degree of the user to each service type specifically includes: and adding the first class attention degree among the financial products in each service set to obtain an accumulated attention degree, and taking the accumulated attention degree as a second class attention degree of a user on the service type.
As an example, in the above step S131, for the first service set, the weighted browsing duration of the financial product a in the first service set is 15 seconds, the weighted browsing duration of the financial product B is 10 seconds, and the weighted browsing duration of the financial product D is 8 seconds, then the accumulated weighted browsing duration of the user for each financial product in the first service set is 33 seconds, and the second class of attention degree of the user for the first service type is represented by the accumulated weighted browsing duration. For the second service set, if the weighted browsing duration of the financial product C in the second service set is 7 seconds, the weighted browsing duration of the financial product E is 20 seconds, and the weighted browsing duration of the financial product F is 8 seconds, the accumulated weighted browsing duration of the user for each financial product in the second service set is 35 seconds, and the second class attention degree of the user for the second service type is represented by the accumulated weighted browsing duration.
Step S133: determining a target service type with highest attention degree of a second class from the service types; and determining a first financial product with the highest attention degree of the first type in the service set corresponding to the target service type; and determining a second financial product with highest attention degree from the plurality of financial products corresponding to the plurality of financial product information.
As an example, in the above step S132, the second type of the target service type with the highest attention degree is the financial type, the first financial product with the highest attention degree in the second service set corresponding to the financial type is the financial product E, and the second financial product with the highest attention degree in the financial products a-F is the financial product E.
Step S134: and respectively taking the target business type, the first financial product and the second financial product as attention information of a user in one dimension aiming at the information of the plurality of financial products.
In some embodiments, as shown in fig. 5, a method for processing a user portrait is provided, and the method is applied to the terminal 102 in fig. 1 for illustration, and the method includes the following steps:
step S21: and after the user finishes browsing the played pieces of financial product information, acquiring and displaying the current user portrait of the user.
Wherein the current user portrait is obtained based on the user portrait construction method in the above embodiment.
Step S22: and displaying the first control, the second control and the historical user portrait in the condition that the user has the historical user portrait.
Wherein the first control is used for indicating that the historical user portrait is updated based on the current user portrait, and the second control is used for indicating that the historical user portrait and the current user portrait are synchronously saved.
Step S23: and displaying the third control and the fourth control under the condition that the user does not have the historical user portrait.
The third control is used for indicating to store the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
In an exemplary embodiment, referring to FIG. 6, FIG. 6 is a schematic diagram illustrating an interface showing a current user representation of a user, according to an exemplary embodiment. As shown in the interface P1, under the condition that the terminal indexes the historical user portrait recorded before the user exists, the terminal firstly displays the current user portrait A1 generated after the user browses the financial product information this time, then displays the historical user portrait A2 generated after the user browses the financial product information before, and displays the first control S1 and the second control S2 in a popup window mode on the upper canvas of the current user portrait A1 and the historical user portrait A2. As shown in the interface P2, under the condition that the terminal does not index the historical user portrait recorded before the user, the terminal displays the current user portrait A1 generated after the user browses the financial product information this time, and then displays the third control S3 and the fourth control S4 in a popup window form on the upper canvas of the current user portrait A1.
In order to more clearly clarify the user portrait construction method and the user portrait processing method provided by the embodiments of the present disclosure, a specific embodiment will be described below specifically. In an exemplary embodiment, referring to fig. 7 and 8, fig. 7 is a flowchart illustrating a method for constructing and processing a user portrait according to an exemplary embodiment, and fig. 8 is a block diagram illustrating a method for constructing and processing a user portrait according to an exemplary embodiment, where the method for constructing and processing a user portrait is used in the server 102, and specifically includes the following:
step S31: and configuring propaganda contents and automatic switching identification of the propaganda device.
The propaganda device comprises three electronic screens for playing propaganda contents.
Wherein, the propaganda content can be pictures or audio/video files, and each propaganda content has a unique ID number in the system.
Wherein, the propaganda content corresponds to a primary label and a secondary label. The first-level labels are of a large class of products, such as deposit, financial, fund, insurance and the like; the secondary label is a product name or product code that is unique within the system and is used to represent a single financial product. As an example, table 1 below shows.
Promotional content ID Primary label (product big) Second grade label (product name/product code)
1001 Deposit Ordinary regular deposit in one year
1002 Deposit Three-year-old regular deposit
1003 Deposit Annual large deposit receipt
2001 Financial management Annual closed financial management A
2002 Financial management Semi-annual open financial management B
3001 Fund(s) Foundation A
Table 1: primary and secondary label schematic forms of promotional content
Wherein, the automatic switching identification comprises two configuration options of yes and no.
If the background management system is configured to be yes, when no one browses the propaganda device, the propaganda device automatically switches propaganda contents according to a certain frequency so as to automatically play different contents. If the background management system is configured to be 'no', the propaganda device fixedly displays certain propaganda contents before the background management system is modified to be configured next time so as to importance propaganda certain products.
Step S32: according to the background management configuration, different propaganda contents are pushed and displayed on each electronic screen.
If voice information exists in the propaganda content, the propaganda device synchronously plays the voice information through the corresponding directional loudspeaker.
Each electronic screen is provided with a peep-proof screen, so that a user can view propaganda contents within a certain range in front of the screen.
Step S33: and displaying corresponding propaganda contents and operation buttons according to the preconfigured automatic switching identification under the condition that the face appears before the electronic screen when the camera monitors the electronic screen in real time.
If the automatic switching identification is preset as yes, the propaganda device automatically switches the displayed propaganda content according to a certain frequency on the electronic screen corresponding to the monitored face, and three buttons of stopping random switching, starting random switching and selecting content are displayed.
If the automatic switching identification is preset as no, the propaganda device fixedly displays certain propaganda contents on the electronic screen corresponding to the monitored face, and displays two buttons of next and selected contents.
The random switching button is used for enabling a user to randomly select a piece of propaganda content in the electronic screen to display; the content selection button is used for displaying a primary label and/or a secondary label on the electronic screen so that a user can perform preliminary screening, after clicking the corresponding label by a client, the propaganda content of the corresponding label is listed on the electronic screen, and finally, the user clicks a specific piece of content to display on the electronic screen.
When the propaganda device does not monitor the face, the operation buttons are stopped to be displayed on the electronic screen.
Step S34: each piece of browsing information of the user is recorded.
The browsing information comprises an ID of the browsing information, face information of the user, ID of the propaganda content, a cutting-in mode selected by the user and actual browsing duration of each propaganda content by the user.
If the client stays in front of the displays and views the corresponding propaganda contents, the propaganda device sequentially stores the corresponding browsing information of each time.
Wherein, the ID of the browsing information is a unique record code of the browsing information and is used for distinguishing each piece of browsing information.
The cut-in mode selected by the user is a playing mode of the propaganda content corresponding to the button clicked by the user on the electronic screen.
The user-selected cutting mode comprises automatic cutting and manual cutting. The hand-cut characterizes a "stop-randomly-switch" or "select content" button that the user selects to click on the electronic screen. The automatic cut-in characterizes the "start random switch" or "next" button that the user selects to click on the electronic screen.
The propaganda device records a cutting-in mode selected by a user aiming at propaganda contents and is used for carrying out weighting processing on the actual browsing time length of watching the propaganda contents by the user. For example, considering that in general, the user's manual cutting-in of the promotional content can more embody the user's interest degree in the promotional content than automatic cutting-in, the actual browsing duration is adjusted when the user browsing duration is calculated later by the recorded cutting-in mode, so as to more accurately identify the interest points of the user.
The default cutting-in mode of each propaganda content is automatic cutting-in, and the propaganda device automatically modifies the automatic cutting-in mode selected by a user into a manual cutting-in mode under the following several conditions:
in case 1, if the user clicks the "stop random switch" button on the electronic screen, the user is interested in comparing the current display content, and the propaganda device modifies the cut-in mode in the current browsing record to "manual cut-in".
And 2, if the user clicks a 'select content' button in the electronic screen and selects a certain piece of propaganda content in the electronic screen for display, the user is shown to purposefully browse the propaganda content, and at the moment, the propaganda device modifies the current browsing record cutting-in mode into 'manual cutting-in'.
Step S35: after the user finishes browsing the propaganda content, the propaganda device generates an interest tag aiming at the user according to each piece of recorded browsing information of the user.
When the cameras on the electronic screens can not recognize the face information within a certain time, or when the cameras on the electronic screens recognize the new face information, the propaganda device judges that the current client finishes browsing the propaganda content.
Wherein, the propaganda device generating interest labels aiming at users comprises the following steps:
step a1: and determining each piece of propaganda content browsed by the user and the comprehensive actual browsing duration of each piece of propaganda content according to the recorded each piece of browsing information of the user.
If the user browses a certain piece of propaganda content for a plurality of times, the comprehensive actual browsing time length of the propaganda content is the sum of a plurality of corresponding actual browsing time lengths.
Step a2: and determining target propaganda contents corresponding to the comprehensive actual browsing time length smaller than the preset time length in the comprehensive actual browsing time length of each propaganda content, and eliminating target browsing information corresponding to the target propaganda contents.
Step a3: if the number of the residual browsing information after the target browsing information is removed is 0, generating a first type interest tag for the user; and if the number of the residual browsing information after the target browsing information is removed is greater than 0, generating a second type interest tag for the user.
The first type of interest tags characterize users as tourists, and the second type of interest tags characterize users as potential clients.
Step S36: and under the condition that the interest labels of the users are the second type of interest labels, determining interest information of the clients according to the residual browsing information.
Wherein, propaganda device confirms the interest information of customer includes following step:
step b1: and determining accumulated weighted browsing duration of each piece of propaganda content corresponding to the residual browsing information according to the recorded cutting-in mode selected by the user in the residual browsing information and the actual browsing duration of the propaganda content by the user.
The propaganda device multiplies the weight coefficient corresponding to each piece of residual browsing information by the actual browsing duration of the propaganda content corresponding to each piece of residual browsing information, and calculates to obtain the accumulated weighted browsing duration of each piece of propaganda content corresponding to the residual browsing information.
If the content of each advertisement corresponding to the residual browsing information is the same, the accumulated weighted browsing duration of the same advertisement is the sum of the corresponding weighted browsing durations.
As an example, assume that the weight of a random hand-in is 1.0 and the weight of a manual hand-in is 1.1, while assuming such a scenario: the propaganda device default configuration random switch flag is "yes" and switches once for 30 seconds. The method comprises the steps that a client C appears in a camera of an electronic screen after a first piece of propaganda content is played for 15 seconds and starts browsing, the currently played propaganda content is 'one-year ordinary regular deposit', after a user browses for 15 seconds, the electronic screen is automatically switched to 'one-year closed financial management A', after the user browses for 30 seconds, the electronic screen is automatically switched to 'one-year large-volume inventory', at the moment, the user generates interest in one-year products, clicks 'stop random switching', at the moment, a propaganda device automatically changes the browsing record cutting-in mode into 'manual cutting-in', and after the client C browses for 5 seconds, the client C finds out that the amount requirement is not met, then clicks 'select content', screens out propaganda content of 'one-year ordinary regular deposit', starts browsing, at the moment, the propaganda device automatically changes the browsing record cutting-in mode into 'manual cutting-in', after the user browses for 10 seconds, the client C leaves the propaganda device due to bank number calling, and after a period of time, the propaganda device judges that the user finishes browsing the propaganda counter. At this time, the propaganda device calculates accumulated weighted browsing time length of each propaganda content as shown in the following table 2:
Table 2: promotional content browse duration schematic form
If the actual browsing duration is according to the actual browsing duration, the actual browsing duration of the deposit class and the financial class is 30 seconds, but after weighting according to the user cut-in mode, the deposit class accumulation weighted browsing duration is 31.5 seconds, and the financial class accumulation weighted browsing duration is 30 seconds, which can reflect that the client C is more interested in deposit class products to a certain extent.
Step b2: and sequencing the primary labels corresponding to the propaganda contents according to the accumulated weighted browsing time length of the propaganda contents.
The propaganda device firstly adds accumulated weighted browsing time lengths of propaganda contents of the same level one tags to obtain browsing scores of the level one tags; then, the propaganda device performs front-back sorting according to the browsing score of each primary label.
Wherein, the first-level label with higher order indicates that the interest value of the client to the propaganda content in the first-level label is higher; the later ranked primary labels indicate a lower value of interest to the customer for promotional content within the primary label.
Step b3: and sequencing the secondary labels corresponding to the propaganda contents from long to short according to the accumulated weighted browsing time length of the propaganda contents in the first-stage label.
As an example, the first-order label is a deposit label, and the accumulated weighted browsing duration of the propaganda content "one-year ordinary regular deposit" in the deposit label is 26 seconds, and the accumulated weighted browsing duration of the "one-year large deposit bill" is 5.5 seconds, so that the client is more interested in the "one-year ordinary regular deposit" can be reflected to a certain extent.
Step b4: and taking the first-level tag ranked in the first m, the second-level tag ranked in the first n and corresponding to the first-level tag ranked in the first m, the second-level tag corresponding to the advertisement content with the longest weighted browsing duration in single piece of browsing information and the face information of the user as interest information of the client.
The values m and n can be set by a background management system by using personnel according to requirements, and the secondary labels corresponding to the propaganda contents with the longest weighted browsing duration in the acquired single browsing information can be provided for the marketing of the personnel.
Step S37: and displaying the interest information of the clients and the record time of the interest information in a table form in a background management system of the propaganda device.
The recording time refers to a time stamp when the interest information calculation is completed. Considering the situation that the client uses the propaganda device for many times, if the system uses the personnel to select and store the interest information before the client so as to judge the change situation of the interest point of the client, the interest information recorded in the time before the client can be distinguished by the recording time of the interest information.
As an example, assuming that m is 2 and n is 1, the interest information of the illustrated clients and the recording time of the interest information may be as shown in table 3:
table 3: interest information and interest information schematic table for clients
Step S38a: in the case where the interest information before the client is not saved in the background management system, two option buttons of "save current client information" and "ignore current client information" are displayed.
If the engineer selects the option button for storing the current customer information, the interest label, the interest information, the recording time of the interest information and the basic information of the customer are stored in the information recording table in the background management system.
The method comprises the steps of providing two options of 'automatic acquisition' and 'manual filling' for basic information of a client person at the same time, wherein the two options are used for supplementing the basic information of the client person; if the engineer selects 'automatic acquisition', the system compares the face information of the customer with the existing face information base, if the matching is successful, the personal basic information corresponding to the customer is returned, and if the matching is unsuccessful, the engineer is prompted again whether 'automatic acquisition' or 'manual filling'; if the engineer selects "manual filling", the engineer manually fills in the relevant information and saves the information to the information record table.
The information record list is pre-stored in the database, and the fields of the information record list comprise recorded interest labels, interest information, record time of the interest information and basic information of the clients, such as names, identity card numbers, contact modes and the like, so that engineers can be helped to contact the clients through the basic information.
The existing face information base is an existing customer face information base in the financial industry, is used for customer identity recognition in daily business and the like, and can be supplemented and updated along with development of daily work.
If the engineer selects the option button of 'ignore current customer information', the interest label, the interest information and the record time of the interest information of the customer are deleted.
Step S38b: in the case where the information of interest before the client is stored in the background management system, two option buttons of "overwrite/update client information" and "store history client information and store current client information" are displayed.
If the engineer selects the "override/update customer information" button, the recorded interest tag, interest information and recording time of interest information of the customer are replaced by the current interest tag, interest information and recording time of interest information of the customer in the information data table.
If the engineer selects the button of storing history client information and storing current client information, a record is newly added in the information data table and the current interest label, the interest information and the record time of the interest information are stored.
Furthermore, an effective field can be added to the interest tag (including the current interest tag, the interest information and the recording time of the interest information) of each client in the information data table, so that the system user can feed back the marketing condition after contacting with the client, the system user can conveniently inquire the marketing condition at any time, and meanwhile, the system auxiliary marketing accuracy of a certain system user or all jurisdictions can be calculated according to a certain rule.
For example, the "if valid" field may include, but is not limited to, "invalid," "valid," "achieved," if the consumer is not interested in the marketing content at all, "invalid" may be fed back, if the consumer is interested in the marketing content or a product that is highly similar to the marketing content, the "valid" may be fed back, if the consumer is very interested in the marketing content and has successfully purchased the product, "achieved" may be fed back; tags that feedback "invalid" and "valid" may also be modified again after tracking marketing.
The system auxiliary marketing accuracy formula for calculating a certain system user or all jurisdictions according to a certain rule can be as follows:
system assisted marketing accuracy= (significant weight + achieved)/(invalid + significant + achieved).
The weight is adjusted by the weight, considering that the unachievable but effective record still has a certain reference value and has a certain accuracy.
As an example, assuming a weight of 0.5, it is now necessary to know the system-aided marketing accuracy between three system users at a certain website with respect to the website, and then obtain the data of the three system users as shown in the following table 4:
personnel for system use Number of invalidity Effective number Has reached a number of
Marketing personnel X 10 20 30
Marketing personnel Y 8 7 20
Marketing personnel Z 15 10 20
Totalizing 33 37 70
Table 4: system-aided marketing accurate schematic table
If the recorded data of the system user of a certain website is shown in table 4, the system auxiliary marketing accuracy of the website is = (37×0.5+70)/(33+37+70) = 63.21%.
On the one hand, the attention degree of the user to the corresponding financial product is determined through the actual browsing time length of the user browsing the financial product information and the switching type of switching playing, so that the user portrait of the user is constructed by utilizing the attention degree, the flow of a user portrait construction mode is optimized, the portrait construction efficiency is improved, and the consumption of manpower and time cost is reduced; on the other hand, the actual browsing duration of the user browsing the financial product information and the switching type of switching playing are recorded, so that the attention information of the user in at least two dimensions for the financial product information is determined, the user portrait of the user is built through the attention information in at least two dimensions, the accuracy of building the user portrait of the user is improved, the attention degree of the user on the financial product and the attention information of the user on the financial product information are more effectively mastered, and the effect of a subsequent propaganda strategy executed by the user by using the user image is better.
It should be understood that, although the steps in the flowcharts of fig. 2-8 are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least a portion of the steps of fig. 2-8 may include multiple steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor does the order in which the steps or stages are performed necessarily occur sequentially, but may be performed alternately or alternately with at least a portion of the steps or stages in other steps or other steps.
It should be understood that the same/similar parts of the embodiments of the method described above in this specification may be referred to each other, and each embodiment focuses on differences from other embodiments, and references to descriptions of other method embodiments are only needed.
Fig. 9 is a schematic front view of a display device for information of a financial product according to an embodiment of the present application. Fig. 10 is a schematic side view of a financial product information display device according to an embodiment of the present application.
Wherein, the display device 10 of the financial product information comprises: the electronic screen comprises a base, three electronic screens 2, cameras 3 corresponding to the electronic screens 2, directional speakers 4 corresponding to the electronic screens 2, a main control unit, a face recognition unit, a timing unit, a storage unit, a power supply unit, a communication unit, a power switch, a power line interface, a network line interface and the like.
The base may be a floor type base or a table type base, and the main function of the base is to support the whole device 10 for being placed in a service place, and the following explanation is made by using the table type base. The base comprises an upper half 11 and a lower half 12 which are connected through a damping rotating shaft 13, and the upper half 11 of the base can incline and hover in a certain angle range, so that a user can conveniently adjust the angle to an optimal viewing angle according to the height and the distance; the damping spindle 13 is of a prior art, such as a spindle used in a notebook computer.
Wherein, a plurality of electronic screens 2 are transversely arranged on the front side of the upper half part 11 of the base; the electronic screen 2 adopts a peep-proof touch screen, wherein the peep-proof function can guide a customer to view information displayed by the electronic screen 2 from the front, so that the camera 3 can more accurately and effectively acquire face information, and the touch function can enable the customer to manually select and switch browsed financial product information on the electronic screen 2; the front side of the upper half part 11 of the base is positioned above the electronic screen 2, is provided with a plurality of cameras 3, corresponds to the electronic screen 2 one by one and is used for collecting face information of a client; the front side of the upper half 11 of the base is positioned below the electronic screen 2, and is provided with a plurality of directional speakers 4 which are in one-to-one correspondence with the electronic screen 2 and are used for playing voice information in financial product information.
Wherein, the lower half 12 of the base forms a containing space for containing a main control unit, a face recognition unit, a timing unit, a storage unit, a power supply unit, a communication unit and the like; the main control unit is respectively connected with the face recognition unit, the timing unit, the storage unit, the power supply unit and the communication unit and is used for controlling the normal operation and interaction of the whole device 10; the face recognition unit is respectively connected with the camera 3, the storage unit and the main control unit above the electronic screen 2 and is used for capturing and recording the face information of the client and reminding the main control unit to call the timing unit to start timing; the timing unit comprises a plurality of timers which are in one-to-one correspondence with the electronic screen 2; the timing unit is respectively connected with the main control unit and the storage unit and is used for receiving the instruction to perform timing and storing the timing result into the storage unit; the storage unit is respectively connected with the main control unit, the face recognition unit and the timing unit and is used for storing data required and generated by the operation of the device 10; the power supply unit is connected with the main control unit and is used for supplying power to the whole device 10; the communication unit is connected with the main control unit and is used for carrying out data transmission with the background system. Wherein, the rear side of the lower half 12 of the base is provided with a power switch, a power line interface, a network line interface and the like.
FIG. 11 is a block diagram of a user portrait construction apparatus according to an embodiment of the present application. Referring to fig. 11, the user portrait constructing apparatus 20 includes: an information acquisition unit 21, a attention degree unit 22, and an image construction unit 23.
Wherein, the information acquisition unit 21 is configured to perform acquisition of browsing information recorded by a user when browsing the played pieces of financial product information respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when the user switches and plays the financial product information; the switching type comprises an automatic switching type or a manual switching type;
wherein, the attention degree unit 22 is configured to determine the attention degree of the user to the financial product corresponding to each piece of financial product information based on the actual browsing duration of the user to each piece of financial product information and the corresponding switching type;
wherein the representation construction unit 23 is configured to perform determining attention information of the user in at least two dimensions for the plurality of pieces of financial product information based on the attention degree, and constructing a user representation of the user by the attention information in at least two dimensions.
In an exemplary embodiment, the determining, based on the attention degree, attention information of the user in at least two dimensions for the plurality of pieces of financial product information includes:
acquiring service types of the financial products, and aggregating the financial products belonging to the same service type to obtain a service set corresponding to each service type;
determining a second class of attention degree of the user to each service type based on the first class of attention degree of the user to the financial products in each service set;
determining the target service type with the highest attention degree of the second class in the service types; and determining the first financial product with the highest attention degree of the first type in the service set corresponding to the target service type; and determining a second financial product with the highest attention degree from a plurality of financial products corresponding to the plurality of financial product information;
and respectively taking the target business type, the first financial product and the second financial product as attention information of the user aiming at the plurality of financial product information in one dimension.
In an exemplary embodiment, the determining, based on the first class of attention of the user to the financial products in each of the service sets, a second class of attention of the user to each of the service types includes:
and adding the first class attention degree among the financial products in each service set to obtain accumulated attention degree, and taking the accumulated attention degree as the second class attention degree of the user to the service type.
In an exemplary embodiment, the constructing the user representation of the user from the at least two-dimensional attention information includes:
acquiring face information of the user, user basic information and time information when acquiring browsing information;
and constructing a user portrait of the user based on the face information, the user basic information, the time information, the target service type, the first financial product and the second financial product.
In an exemplary embodiment, before the determining the attention degree of the user to the financial product corresponding to each piece of financial product information, the method further includes:
adding the actual browsing duration representing the same financial product information in a plurality of pieces of financial product information browsed by the user to obtain the accumulated browsing duration of the user for each financial product; the financial product information with the same characterization is at least two pieces of financial product information for propaganda of the same financial product;
Under the condition that the accumulated browsing duration of each financial product is smaller than the preset duration, determining that the user is not intended to the user, and ending the process of constructing the user portrait for the user;
and under the condition that the accumulated browsing duration of each financial product is greater than or equal to the preset duration, determining that the user is an intended user, and constructing a user portrait for the user based on the attention information of the user to the plurality of pieces of financial product information in at least two dimensions.
In an exemplary embodiment, the determining, based on the actual browsing duration and the corresponding switching type of the user for each piece of financial product information, the attention degree of the user to the financial product corresponding to each piece of financial product information includes:
multiplying the actual browsing time length of the user to each piece of financial product information by the switching weight corresponding to the switching type under the condition that the user is an intended user to obtain the weighted browsing time length of the user to each piece of financial product information;
and adding the weighted browsing duration representing the same financial product information in each piece of financial product information to obtain comprehensive weighted browsing duration, and representing the attention degree of the user to the financial product corresponding to each piece of financial product information based on the comprehensive weighted browsing duration.
In an exemplary embodiment, the acquiring browsing information recorded by the user when browsing the played plurality of pieces of financial product information respectively includes the following two items:
if the default switching type of the plurality of pieces of financial product information is an automatic switching type, if the user performs directional switching or stops automatic switching operation on the currently browsed financial product information so as to switch and play the currently browsed financial product information to a later browsed financial product information, determining that the switching type of the later browsed financial product information is a manual switching type;
and under the condition that the default switching type of the plurality of pieces of financial product information is a manual switching type, if the user sequentially switches or starts automatic switching operation on the currently browsed financial product information so as to switch and play the financial product information to the next browsing, determining that the switching type of the financial product information to the next browsing is an automatic switching type.
FIG. 12 is a block diagram of a user portrait processing device according to an embodiment of the present application. Referring to fig. 12, the user portrait processing device 20A includes: an image display unit 21A, a first processing unit 22A, and a second processing unit 23A.
Wherein, the portrait display unit 21A is configured to acquire and display the current user portrait of the user after the user finishes browsing the played pieces of financial product information; the current user portrait is constructed based on a user portrait construction method;
wherein the first processing unit 22A is configured to execute presenting the first control, the second control and the historical user representation in case the user has a historical user representation; the first control is used for indicating to update the historical user portrait based on the current user portrait, and the second control is used for indicating to synchronously save the historical user portrait and the current user portrait;
wherein the second processing unit 23A is configured to execute presenting a third control and a fourth control in case the user does not have a historical user representation; the third control is used for indicating to save the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
Fig. 13 is a block diagram of a computer device 30 provided in an embodiment of the present application. For example, the computer device 30 may be an electronic device, an electronic component, or an array of servers, or the like. Referring to fig. 13, the computer device 30 comprises a processor 31, which further processor 31 may be a processor set, which may comprise one or more processors, and the computer device 30 comprises memory resources represented by a memory 32, wherein the memory 32 has stored thereon a computer program, such as an application program. The computer program stored in memory 32 may include one or more modules each corresponding to a set of executable instructions. The processor 31 is configured to execute the executable instructions to implement the user portrait construction method or the user portrait processing method described above.
In some embodiments, computer device 30 is an electronic device in which a computing system may run one or more operating systems, including any of the operating systems discussed above as well as any commercially available server operating systems. The computer device 30 may also run any of a variety of additional server applications and/or middle tier applications, including HTTP (hypertext transfer protocol) servers, FTP (file transfer protocol) servers, CGI (common gateway interface) servers, super servers, database servers, and the like. Exemplary database servers include, but are not limited to, those commercially available from (International Business machines) and the like.
In some embodiments, the processor 31 generally controls the overall operation of the computer device 30, such as operations associated with display, data processing, data communication, and recording operations. The processor 31 may include one or more processor components to execute computer programs to perform all or part of the steps of the methods described above. Further, the processor component may include one or more modules that facilitate interactions between the processor component and other components. For example, the processor component may include a multimedia module to facilitate controlling interactions between the user computer device 30 and the processor 31 with the multimedia component.
In some embodiments, the processor components in the processor 31 may also be referred to as CPUs (Central Processing Unit, central processing units). The processor assembly may be an electronic chip with signal processing capabilities. The processor may also be a general purpose processor, a digital signal processor (Digital Signal Processor, DSP), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a Field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components. A general purpose processor may be a microprocessor or the processor may be any conventional processor element or the like. In addition, the processor components may be collectively implemented by an integrated circuit chip.
In some embodiments, memory 32 is configured to store various types of data to support operations at computer device 30. Examples of such data include instructions for any application or method operating on computer device 30, collected data, messages, pictures, video, and the like. The memory 32 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk, optical disk, or graphene memory.
In some embodiments, the memory 32 may be a memory bank, TF card, etc., and may store all information in the computer device 30, including input raw data, computer programs, intermediate running results, and final running results, all stored in the memory 32. In some embodiments, it stores and retrieves information based on the location specified by the processor. In some embodiments, with memory 32, computer device 30 has memory capabilities to ensure proper operation. In some embodiments, the memory 32 of the computer device 30 may be divided into a main memory (memory) and an auxiliary memory (external memory) according to purposes, and there is a classification method that is divided into an external memory and an internal memory. The external memory is usually a magnetic medium, an optical disk, or the like, and can store information for a long period of time. The memory refers to a storage component on the motherboard for storing data and programs currently being executed, but is only used for temporarily storing programs and data, and the data is lost when the power supply is turned off or the power is turned off.
In some embodiments, the computer device 30 may further comprise: the power supply assembly 33 is configured to perform power management of the computer device 30, and the wired or wireless network interface 34 is configured to connect the computer device 30 to a network, and the input output (I/O) interface 35. The computer device 30 may operate based on an operating system stored in memory 32, such as Windows Server, mac OS X, unix, linux, freeBSD, or the like.
In some embodiments, power supply component 33 provides power to the various components of computer device 30. Power supply components 33 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for computer device 30.
In some embodiments, the wired or wireless network interface 34 is configured to facilitate communication between the computer device 30 and other devices, either wired or wireless. The computer device 30 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof.
In some embodiments, the wired or wireless network interface 34 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the wired or wireless network interface 34 also includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In some embodiments, an input output (I/O) interface 35 provides an interface between the processor 31 and a peripheral interface module, which may be a keyboard, click wheel, button, or the like. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.
The embodiment of the application provides a block diagram of a computer-readable storage medium. The computer-readable storage medium stores a computer program, wherein the computer program when executed by a processor implements the user portrait construction method or the user portrait processing method described above.
The units integrated with the functional units in the various embodiments of the present application may be stored in a computer-readable storage medium if implemented in the form of software functional units and sold or used as separate products. Based on such understanding, the technical solution of the present application may be embodied essentially or partly in the form of a software product or all or part of the technical solution, where the computer-readable storage medium includes several instructions to cause a computer device (which may be a personal computer, a system server, or a network device, etc.), an electronic device (such as MP3, MP4, etc., also may be a smart terminal such as a mobile phone, a tablet computer, a wearable device, etc., also may be a desktop computer, etc.), or a processor (processor) to perform all or part of the steps of the methods of the embodiments of the present application.
The embodiment of the application provides a block diagram of a computer program product. The computer program product includes program instructions executable by a processor of a server to implement the user profile construction method or the user profile processing method described above.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided with a method of constructing a user representation, a method of processing a user representation, an apparatus 20 for constructing a user representation, an apparatus 20A for processing a user representation, a computer device 30, a computer readable storage medium or a computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer program instructions (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods of constructing a user representation, methods of processing a user representation, apparatus 20 for constructing a user representation, apparatus 20A for processing a user representation, computer device 30, computer-readable storage medium or computer program product according to embodiments of the application. It will be understood that each flowchart and/or block of the flowchart and/or block diagrams, and combinations of flowcharts and/or block diagrams, can be implemented by computer program products. These computer program products may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the program instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program products may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the program instructions stored in the computer program product produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the program instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be noted that the descriptions of the above methods, apparatuses, electronic devices, computer-readable storage media, computer program products and the like according to the method embodiments may further include other implementations, and specific implementations may refer to descriptions of related method embodiments, which are not described herein in detail.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (12)

1. A method for constructing a user representation, the method comprising:
acquiring browsing information recorded when a user browses a plurality of played financial product information respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when the user switches and plays the financial product information; the switching type comprises an automatic switching type or a manual switching type;
Determining the attention degree of the user to the financial products corresponding to the financial product information based on the actual browsing duration and the corresponding switching type of the user aiming at the financial product information;
and based on the attention degree, determining attention information of the user in at least two dimensions aiming at the plurality of pieces of financial product information, and constructing a user portrait of the user through the attention information in at least two dimensions.
2. The method of claim 1, wherein the determining, based on the degree of attention, attention information of the user in at least two dimensions for the plurality of pieces of financial product information comprises:
acquiring service types of the financial products, and aggregating the financial products belonging to the same service type to obtain a service set corresponding to each service type;
determining a second class of attention degree of the user to each service type based on the first class of attention degree of the user to the financial products in each service set;
determining the target service type with the highest attention degree of the second class in the service types; and determining the first financial product with the highest attention degree of the first type in the service set corresponding to the target service type; and determining a second financial product with the highest attention degree from a plurality of financial products corresponding to the plurality of financial product information;
And respectively taking the target business type, the first financial product and the second financial product as attention information of the user aiming at the plurality of financial product information in one dimension.
3. The method of claim 2, wherein determining the second category of interest for the user for each of the business types based on the first category of interest for the user for financial products within each of the business sets comprises:
and adding the first class attention degree among the financial products in each service set to obtain accumulated attention degree, and taking the accumulated attention degree as the second class attention degree of the user to the service type.
4. The method of claim 2, wherein the constructing the user representation of the user from the at least two dimensions of information of interest comprises:
acquiring face information of the user, user basic information and time information when acquiring browsing information;
and constructing a user portrait of the user based on the face information, the user basic information, the time information, the target service type, the first financial product and the second financial product.
5. The method of claim 1, further comprising, prior to said determining the degree of interest of the user in each of the financial products for which the financial product information corresponds:
adding the actual browsing duration representing the same financial product information in a plurality of pieces of financial product information browsed by the user to obtain the accumulated browsing duration of the user for each financial product; the financial product information with the same characterization is at least two pieces of financial product information for propaganda of the same financial product;
under the condition that the accumulated browsing duration of each financial product is smaller than the preset duration, determining that the user is not intended to the user, and ending the process of constructing the user portrait for the user;
and under the condition that the accumulated browsing duration of each financial product is greater than or equal to the preset duration, determining that the user is an intended user, and constructing a user portrait for the user based on the attention information of the user to the plurality of pieces of financial product information in at least two dimensions.
6. The method of claim 5, wherein determining the user's attention to the financial product corresponding to each piece of financial product information based on the user's actual browsing duration and the corresponding type of switching for each piece of financial product information comprises:
Multiplying the actual browsing time length of the user to each piece of financial product information by the switching weight corresponding to the switching type under the condition that the user is an intended user to obtain the weighted browsing time length of the user to each piece of financial product information;
and adding the weighted browsing duration representing the same financial product information in each piece of financial product information to obtain comprehensive weighted browsing duration, and representing the attention degree of the user to the financial product corresponding to each piece of financial product information based on the comprehensive weighted browsing duration.
7. The method of claim 1, wherein the acquiring browsing information recorded by the user when browsing the played plurality of pieces of financial product information respectively includes:
if the default switching type of the plurality of pieces of financial product information is an automatic switching type, if the user performs directional switching or stops automatic switching operation on the currently browsed financial product information so as to switch and play the currently browsed financial product information to a later browsed financial product information, determining that the switching type of the later browsed financial product information is a manual switching type;
And under the condition that the default switching type of the plurality of pieces of financial product information is a manual switching type, if the user sequentially switches or starts automatic switching operation on the currently browsed financial product information so as to switch and play the financial product information to the next browsing, determining that the switching type of the financial product information to the next browsing is an automatic switching type.
8. A method for processing a user representation, the method comprising:
after the user finishes browsing the played pieces of financial product information, acquiring and displaying the current user portrait of the user; the current user representation constructed based on the method of any one of claims 1-7;
displaying a first control, a second control and a historical user portrait under the condition that the user has the historical user portrait; the first control is used for indicating to update the historical user portrait based on the current user portrait, and the second control is used for indicating to synchronously save the historical user portrait and the current user portrait;
displaying a third control and a fourth control under the condition that the user does not have a historical user portrait; the third control is used for indicating to save the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
9. A user portrait construction apparatus comprising:
an information acquisition unit configured to perform acquisition of browsing information recorded by a user when browsing the played pieces of financial product information, respectively; the browsing information comprises the actual browsing time of the user browsing the financial product information and the switching type of the user when the user switches and plays the financial product information; the switching type comprises an automatic switching type or a manual switching type;
a degree of attention unit configured to perform determination of a degree of attention of the user to a financial product corresponding to each piece of financial product information based on an actual browsing duration of the user to the financial product information and a corresponding switching type;
and a portrait construction unit configured to perform determination of attention information of the user in at least two dimensions for the plurality of pieces of financial product information based on the attention degree, and construct a user portrait of the user by the attention information in the at least two dimensions.
10. A user portrait processing device, comprising:
the portrait display unit is configured to acquire and display the current user portrait of the user after the user finishes browsing the played plurality of pieces of financial product information; the current user portrait is constructed based on a user portrait construction method;
A first processing unit configured to execute presenting a first control, a second control, and a historical user representation if the user has the historical user representation; the first control is used for indicating to update the historical user portrait based on the current user portrait, and the second control is used for indicating to synchronously save the historical user portrait and the current user portrait;
a second processing unit configured to execute, in a case where the user does not have a historical user representation, the presentation of a third control and a fourth control; the third control is used for indicating to save the current user portrait, and the fourth control is used for indicating to remove the current user portrait.
11. A computer device, comprising:
a processor;
a memory for storing executable instructions of the processor;
wherein the processor is configured to execute the executable instructions to implement the method of constructing a user representation according to any one of claims 1 to 7 or the method of processing a user representation according to claim 8.
12. A computer-readable storage medium having program data embodied therein, which when executed by a processor of a computer device, causes the computer device to perform the method of constructing a user representation according to any one of claims 1 to 7, or the method of processing a user representation according to claim 8.
CN202310746765.9A 2023-06-25 2023-06-25 User portrait construction method, processing method, device, equipment and storage medium Pending CN116757723A (en)

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Applications Claiming Priority (1)

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CN202310746765.9A CN116757723A (en) 2023-06-25 2023-06-25 User portrait construction method, processing method, device, equipment and storage medium

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