JP2013134673A - System, method, and program for simulating shelf allocation - Google Patents

Abstract

PROBLEM TO BE SOLVED: To simulate a display of virtual commodities in an actual store.SOLUTION: An AR marker read section 10 of a display terminal 101 reads a plurality of AR markers attached to display shelves. The display terminal 101 acquires, via a network 102, shelf information matching a plurality of coordinate positions from a shelf master of a database 104 of an AR computer 103 on the basis of position information of the plurality of AR markers which have been read, determines a display arrangement of the virtual commodities designated on the basis of the acquired shelf information, and displays an image of the determined arrangement of the virtual commodities on an AR display section 12, with the image superposed on a shelf image based on the acquired shelf information.

Description

  The present invention relates to a shelf allocation simulation system, a shelf allocation simulation method, and a shelf allocation simulation program capable of three-dimensionally displaying virtual products on a display shelf for displaying products, and particularly using AR (augmented reality) technology. In particular, the present invention relates to a shelf allocation simulation system, a shelf allocation simulation method, and a shelf allocation simulation program that can perform a shelf allocation simulation of a display that matches a virtual product specified in real time with an actual product shelf.

  In general, the display of a large number of products on a display shelf in a store or the like requires consideration of the size of the product with respect to the length and width of the display shelf, and arrangements such as arranging the best-selling products close to the consumer's line of sight. There is Patent Document 1 listed below as a document describing a technique for simulating a product display on the display shelf.

  This Patent Document 1 includes product data input means, shelf type data input means, shelf data file, product data file, shelf allocation calculation means, shelf allocation position data file, shelf allocation image data creation means, and shelf layout image data file. And image display means and image printing means, wherein the shelf allocation calculation means reads product width / height and depth data from the product data file based on the inputted product type, and the inputted shelf The shelf width / height and depth data are read from the shelf data file based on the type of the product, and based on the data and the quantity data of the entered product, the shelf where the product is placed for each product type is read. A product display simulation technique is described in which, by calculating position data, a display form on a shelf of a product desired by a retailer is easily presented before an order is received.

JP 11-25151 A

  Although the technology described in Patent Document 1 described above can perform product display simulation based on the width / height and depth of a product, the manufacturer receives an order when receiving an order for a product from a retailer or a product distributor. Since the purpose is to present the merchandise to the retailer in a form that is pre-displayed on a shelf, the sample display is limited to presenting the sample of the merchandise display to the retailer. In an actual store, the display shelf may vary depending on the shape and volume of the store. Therefore, there is a problem that it is difficult to simulate an actual product display in each store.

  An object of the present invention is to solve the above-described problems caused by the prior art, and includes a shelf allocation simulation system, a shelf allocation simulation method, and a shelf allocation simulation program capable of performing display simulation of virtual goods in an actual store. Is to provide.

In order to achieve the above object, the present invention provides a terminal having an AR marker reading unit that reads a plurality of AR markers attached to an arbitrary position of a product shelf, and an AR display unit that displays virtual products for the product shelf,
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit that controls a shelf allocation simulation for displaying virtual products on the AR display unit of the terminal with reference to the product table, and a shelf allocation for executing a virtual product display simulation on the product shelf A simulation system,
The terminal matches a plurality of coordinate positions from the shelf master of the database based on a first step of reading a plurality of AR markers using the AR marker reading unit and position information of the plurality of AR markers read in the first step. A second step of acquiring shelf information to be performed, a third step of determining display arrangement of the virtual product designated based on the shelf information acquired in the second step, and display of the virtual product determined in the third step A first feature is to execute a fourth step of displaying the layout image on the shelf image based on the acquired shelf information.

The present invention also includes a terminal having an AR marker reading unit that reads a plurality of AR markers attached at arbitrary positions on a product shelf, and an AR display unit that displays virtual products for the product shelf;
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit for controlling a shelf allocation simulation in which virtual products are displayed on the AR display unit of the terminal with reference to the product table, and a computer system for executing a virtual product display simulation on the product shelves A shelf allocation simulation method in
The terminal matches a plurality of coordinate positions from the shelf master of the database based on a first step of reading a plurality of AR markers using the AR marker reading unit and position information of the plurality of AR markers read in the first step. A second step of acquiring shelf information to be performed, a third step of determining display arrangement of the virtual product designated based on the shelf information acquired in the second step, and display of the virtual product determined in the third step A second feature is to execute a fourth step of displaying the layout image superimposed on the shelf image based on the acquired shelf information.

Furthermore, the present invention provides a terminal having an AR marker reading unit that reads a plurality of AR markers attached to an arbitrary position of a product shelf, and an AR display unit that displays virtual products for the product shelf;
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit for controlling a shelf allocation simulation in which virtual products are displayed on the AR display unit of the terminal with reference to the product table, and a computer system for executing a virtual product display simulation on the product shelves There is a shelf allocation simulation program at
The terminal matches a plurality of coordinate positions from the shelf master of the database based on a first function of reading a plurality of AR markers using an AR marker reading unit and position information of the plurality of AR markers read by the first function. A second function for acquiring shelf information to be performed, a third function for determining display arrangement of a virtual product designated based on the shelf information acquired by the second function, and a display of the virtual product determined by the third function A third feature is to realize a fourth function for displaying an arrangement image on a shelf image based on the acquired shelf information.

  According to the shelf allocation simulation method and the shelf allocation simulation program of the present invention, the AR marker reading unit of the terminal reads the plurality of AR markers, and a plurality of coordinates are read from the shelf master of the database based on the read position information of the plurality of AR markers. The shelf information matching the position is acquired, the display arrangement of the designated virtual product is determined based on the acquired shelf information, and the display arrangement image of the determined virtual product is displayed on the shelf image based on the acquired shelf information. By overlaying and displaying, virtual product display simulation can be performed in an actual store.

The figure which shows the computer system with which the shelf allocation simulation system by one Embodiment of this invention is applied. The flowchart which shows the AR marker reading process by embodiment of this invention. The flowchart which shows the display process by embodiment of this invention. The flowchart which shows the registration process by embodiment of this invention. The figure for demonstrating the goods master structure by embodiment of this invention. The figure for demonstrating the goods table structure by embodiment of this invention. The figure for demonstrating the shelf master structure by embodiment of this invention. The figure for demonstrating the shelf allocation table structure by embodiment of this invention. The figure for demonstrating the shelf allocation image by embodiment of this invention.

Hereinafter, an embodiment of a shelf allocation simulation system, a shelf allocation simulation method, and a shelf allocation simulation program according to the present invention will be described in detail with reference to the drawings.
[Constitution]
A shelf allocation simulation system to which a shelf allocation simulation method and a shelf allocation simulation program according to an embodiment of the present invention are applied is an AR (virtual reality) marker attached to an existing product shelf, which is a computer carried by a user. A display terminal 101 that reads and displays AR, and is connected to the display terminal 101 via the network 102, executes display simulation of virtual goods for display of virtual goods on a product shelf, which is a feature of the present embodiment, and displays the display The display terminal 101 includes an AR marker reading unit 10 that reads an AR (virtual reality) marker attached to a product shelf, and a pre-registered product. A product selection unit 11 for selecting a virtual product for the product shelf An AR display unit 12 for displaying ARs arranged in a row, and the AR computer 100 stores a shelf master storing position information constituting dimensions of a plurality of product shelves, and shelf allocation information when products are displayed on the shelf masters. A database 104 for registering shelf allocation data for storing data, a product master storing a plurality of product classifications, product codes, and the like, and a product table storing a product master number (number) uniquely assigned to the product master; The central processing unit 103 that controls the shelf allocation simulation in which the virtual product is displayed on the product shelf on the AR display unit 12 of the display terminal 101 with reference to the shelf master, the shelf allocation data product master and the product table registered in the database 104. With.

  The product master registered in the database 104 includes, as shown in FIG. 5A, a large item code for product classification, a medium item code for product classification, a small item code for product classification, a fine item code for product classification, and a product code. As shown in FIG. 5B, for example, as shown in FIG. 5B, the large item code of the product A is “11111”, the medium item code is “22222”, and the small item code is “ 33333 ”, the fine item code is“ 44444 and the product code is “55555”, the large item code of the product B is “11111”, the medium item code is “22222”, the small item code is “33333”, and the fine item code is “44444 and the product code are registered as“ 55556 ”.

  As shown in FIG. 6A, the product table includes a product master No. uniquely assigned to each product master and item information of product branch numbers assigned to subdivide the product master No. for each product. Specifically, as shown in FIG. 6B, the merchandise branch number of the detailed merchandise of the merchandise master No. “66666666” is “1”, “2”, “3”, and the merchandise of the merchandise master No “777777777”. The branch numbers are registered as “15” and “16”.

  The shelf master is a shelf code uniquely assigned to each product shelf as shown in FIG. 7A. Specifically, as shown in FIG. “00001”, the shelf code of item 2 is registered as “00002”, and the shelf code of item 3 is registered as “00003”.

  For example, as shown in FIG. 9, the image image of the virtual product shelf allocation simulation for the product shelf according to the present embodiment has the lower left corner of the rectangular shelf as the reference position coordinate “0” and the lower right corner of the shelf as the X direction position coordinate “ 100 ”(cm), the upper left end of the shelf height direction is the Y-direction position coordinate“ 100 ”(cm), and an AR marker 901 for displaying individual coordinates at the end of the three-position coordinate is provided. The display position of the shelf is managed as centimeter coordinates.

  As shown in FIG. 8A, the shelf allocation table corresponds to the shelf master No., the position X is the position coordinate information on the X axis of the product table No. and the product shelf, and the position coordinate information on the Y axis of the product shelf. Y and each item information of the necessary quantity representing the necessary quantity of display of each product. Specifically, as shown in FIG. 8A, the shelf of the product table No. “1” of the shelf master No. Is “10”, the position Y is “0”, the required quantity is NULL (none), and the shelf of the product table No. “5” of the shelf master No. has a position X of “50”, a position Y of “0”, The required quantity is registered as “30”. That is, this shelf allocation table can store the display position (XY coordinate) and quantity of the product (product table No) displayed for each shelf (shelf master No) in the product shelf.

[Operation]
In the shelf allocation simulation system configured as described above, the display terminal 101 reads the AR marker 901 and selects an arbitrary virtual product from the product shelf in which the above-described AR marker 901 is attached to three corners by the operation of the operator. As shown in FIG. 2 showing the AR marker reading flow, step 201 in which the user holds the display terminal 101 over the product shelf and the display terminal 101 determines that the AR marker of the product shelf Step 202 for determining whether or not it exists and ending the processing when it is determined that it does not exist; Step 203 for reading position information of a plurality of AR markers 901 when it is determined in step 202 that an AR marker exists. By executing, the reference position coordinates of the target product shelf and the position coordinates of the lower right corner of the shelf And it obtains the position coordinates of the shelf on the left end, operable to transmit to the AR computer 100 via a network 102.

  The AR computer 100, which has received the reference position coordinates of the product shelf, the position coordinates of the lower right corner of the shelf, and the position coordinates of the upper left corner of the shelf, moves to the three coordinate positions from the shelf master (FIG. 7) of the database 104 as shown in FIG. Step 301 for searching for a shelf code of a matching shelf, and a step of determining whether or not the corresponding shelf code exists as a result of the search in Step 301, and proceeding to Step 307 to be described later when it is determined that it does not exist 302, when it is determined in step 302 that the corresponding shelf code exists, step 303 for retrieving the data of the corresponding shelf code from the shelf allocation table (FIG. 8) of the database 104, and the position information ( The AR product designated on the AR display unit 12 of the display terminal 101 based on the 0 coordinate, the X coordinate, and the Y coordinate). Step 304 for display, step 305 for placing the AR product at an arbitrary position of the product shelf displayed on the AR display unit 12 by the operation of the operator, and whether or not to register the shelf allocation based on the placement of the AR product By executing step 306 that terminates the processing when it is determined not to register, and step 307 that proceeds to the next registration flow when it is determined to register according to the step 306 The operation is performed so as to register the shelf allocation information of the AR product by the operator.

  Next, the display terminal 101 of the shelf allocation simulation system according to the present embodiment performs step 401 of inputting a shelf code by an operator's input operation as shown in the registration flow shown in FIG. A step 402 for searching for a display target product from the product master, a step 403 for displaying an image of the AR product searched in the step 402 on the AR display unit 12, and a position of the displayed AR product by the operation of the operator. Step 404, Step 405 for obtaining the relative position information of the AR product determined in Step 404 by calculation based on the product size including a margin, and the shelf information, product information, and product position information obtained by the above step as shelf Executing step 406 of registering in the discount table (FIG. 8) It, to register the shelf allocation of AR products to the AR computer 100, operates so as to display on the AR display section 12 of the display terminal 101.

  As described above, the shelf allocation simulation system according to the present embodiment performs the virtual allocation display of the AR product on the display terminal 101 based on the position information of the AR marker attached to the corner of the actual product display shelf. be able to.

  In the above-described embodiment, the example in which the product display coordinate range of the product shelf is specified using the AR marker has been described. However, the present invention is not limited to this, and for example, the product shelf is photographed on the display terminal 101. A camera function, a display coordinate range designating function for designating a display range in a product shelf photographed by the camera function by an operator's instruction, and a size adjusting function for making the product size for the photographed product shelf identical (for example, By attaching a reference marker of a predetermined dimension to the product shelf, determining the shelf size with this reference marker, and adjusting the size of the product on the screen with respect to the shelf size), the product shelf actually photographed On the other hand, AR products may be configured to be virtually displayed. This function can be achieved by adding applications for recent tablet terminals and smartphones. It is possible to realize in. In addition to the above functions, the present invention is configured to individually photograph actual sample products and product shelves, use the product images as AR images, and display a large number of sample products on the product shelves. It may be configured.

10 AR marker reading unit, 11 product selection unit, 12 AR display unit,
100 AR computer, 101 display terminal, 102 network 102 network, 103 AR computer, 103 central processing unit,
104 database

Claims (3)

A terminal having an AR marker reading unit that reads a plurality of AR markers attached to arbitrary positions of a product shelf; and an AR display unit that displays virtual products for the product shelf;
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit that controls a shelf allocation simulation for displaying virtual products on the AR display unit of the terminal with reference to the product table, and a shelf allocation for executing a virtual product display simulation on the product shelf A simulation system,
The terminal matches a plurality of coordinate positions from the shelf master of the database based on a first step of reading a plurality of AR markers using the AR marker reading unit and position information of the plurality of AR markers read in the first step. A second step of acquiring shelf information to be performed, a third step of determining display arrangement of the virtual product designated based on the shelf information acquired in the second step, and display of the virtual product determined in the third step A shelf allocation simulation system, comprising: a fourth step of displaying a layout image superimposed on a shelf image based on the acquired shelf information. A terminal having an AR marker reading unit that reads a plurality of AR markers attached to arbitrary positions of a product shelf; and an AR display unit that displays virtual products for the product shelf;
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit for controlling a shelf allocation simulation in which virtual products are displayed on the AR display unit of the terminal with reference to the product table, and a computer system for executing a virtual product display simulation on the product shelves A shelf allocation simulation method in
The terminal is
A first step of reading a plurality of AR markers using the AR marker reading unit, and the terminal matches a plurality of coordinate positions from the shelf master of the database based on the position information of the plurality of AR markers read in the first step. A second step of acquiring shelf information to be performed, a third step of determining display arrangement of the virtual product designated based on the shelf information acquired in the second step, and display of the virtual product determined in the third step A shelf allocation simulation method, comprising: executing a fourth step of displaying an arrangement image superimposed on a shelf image based on the acquired shelf information. A terminal having an AR marker reading unit that reads a plurality of AR markers attached to arbitrary positions of a product shelf; and an AR display unit that displays virtual products for the product shelf;
A shelf master that is connected to the terminal via a network and stores position information constituting the dimensions of a plurality of product shelves, and a plurality of shelf allocation data for storing shelf allocation information when products are displayed on the shelf master A database in which a product master storing product classification, product code, and the like, a product table storing a product master number uniquely assigned to the product master, a shelf master and a shelf allocation data product master registered in the database And a central processing unit for controlling a shelf allocation simulation in which virtual products are displayed on the AR display unit of the terminal with reference to the product table, and a computer system for executing a virtual product display simulation on the product shelves There is a shelf allocation simulation program at
The terminal matches a plurality of coordinate positions from the shelf master of the database based on a first function of reading a plurality of AR markers using an AR marker reading unit and position information of the plurality of AR markers read by the first function. A second function for acquiring shelf information to be performed, a third function for determining display arrangement of a virtual product designated based on the shelf information acquired by the second function, and a display of the virtual product determined by the third function A shelf allocation simulation program that realizes a fourth function for displaying a layout image on a shelf image based on the acquired shelf information.

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