JP2013069071A - Commodity sales support device, commodity sales support method and commodity sales support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To immediately notify a consumer of commodity guidance for increasing opportunity to sell commodities without increasing human load on a store side.SOLUTION: A commodity sales support device generates sales promotion content for providing, through a network, commodity sales information for supporting commodity sales on the basis of commodity information on a sold commodity output from a label issuer to issue a label attached to the commodity, and transmits the sales promotion content to an external server for distributing them through the network.

Description

  Embodiments described herein relate generally to a merchandise sales support apparatus, a merchandise sales support method, and a merchandise sales support program for supporting sales of merchandise in a retail store or the like.

  In retail stores such as supermarkets, in order to promote the sales of products, the sales products have been guided to consumers by means of scattered advertisements. In recent years, it has become common to guide products on a homepage through the Internet. However, in order to guide products using a home page, consumers have to access the home page. Therefore, a method of distributing e-mails in order to guide products more actively has been widespread.

JP 2001-134655 A

  As described above, conventionally, a product is guided to a consumer using a home page or an e-mail, but only information prepared in advance is provided. For this reason, it has been difficult to provide guidance according to the status of products currently being sold. For example, fried foods such as fried foods and other foods that tend to deteriorate in taste, etc., should be provided immediately when they can be provided to consumers, but products that are determined at the same time are always provided. However, it has been difficult to provide product information immediately. For this reason, there is a possibility that the sales opportunity of the product is missed. Further, when providing product information using a homepage or e-mail, it is necessary to secure a person in charge for providing the product information, which has a heavy human burden on the store side.

  The problem to be solved by the present invention is to provide a product sales support device that can immediately notify a consumer of product guidance without increasing the human load on the store side and increase the sales opportunity of the product. Providing a product sales support method and a product sales support program.

  According to the embodiment, the product sales support device is a product for supporting the sale of the product based on the product information regarding the product output from a label issuing machine that issues a label attached to the product to be sold. It has a sales promotion content generation means for generating sales promotion content for providing sales information via a network, and a transmission means for transmitting the sales promotion content to an external server that distributes the sales information via the network.

The block diagram which shows the structure of the store system of this embodiment. The figure which shows an example of the data stored in the customer database of the sales promotion content production | generation part in this embodiment. The block diagram which shows the function structure of the content preparation part in this embodiment. The figure which shows the concept of the order determination by the inventory management part and human resource management part of the live sales management part in this embodiment. The flowchart shown about the information transmission process for providing the merchandise sales information in this embodiment to a customer. The flowchart shown about the order reception process for receiving the order of the goods with respect to the goods sales information in this embodiment.

Hereinafter, the present embodiment will be described with reference to the drawings.
FIG. 1 is a block diagram illustrating a configuration of a store system 10 according to the present embodiment. The store system 10 is a system installed in a store of a retail store such as a supermarket, and includes a store server 20, a label issuing machine 22, and a POS terminal 24.

  The store system 10 executes processing such as merchandise sales management, provision of merchandise sales information to support the sale of merchandise, and acceptance of merchandise orders, and includes a network including a public network and the Internet. 18 is connected to the Web server 12. The store system 10 realizes provision of merchandise sales information to consumers and receipt of merchandise orders through the Web server 12.

  The Web server 12 provides various information through a Web page, and is accessed by a personal computer (PC) 14, a mobile phone 15, a mobile terminal 16, and the like used by consumers. In the present embodiment, it is assumed that merchandise sales information provided by the store system 10 is provided to the consumer from the Web server 12 by, for example, Twitter (registered trademark).

  The store server 20 controls the entire store system 10 and has a computer function capable of communicating via a network. The store server 20 controls each unit by executing various programs recorded in the memory by the processor. The program executed in the store server 20 includes a product sales support program for realizing processing such as provision of product sales information for supporting sales of products to consumers and acceptance of product orders.

  The label issuing machine 22 issues a label to be attached to a product sold in the store, and various data for printing on the label is input. The data to be printed on the label includes, for example, a product name, price, issue time, material name, weight, calorie and the like. The label issuing machine 22 outputs, to the store server 20, data necessary for generating sales promotion content for providing product sales information to the store server 20 as product label issue information. The product label issue information includes information (product information) related to the product to be sold, and includes, for example, the product name printed on the label, the price, the issue time, and the number of labels indicating the number of products sold.

  The POS terminal 24 includes a display unit for displaying various types of information and an input unit for inputting information including a product name and a price of a product purchased by a customer (hereinafter referred to as sales product information). It is a device that settles the price for the sales merchandise information input by the operation of the department. The POS terminal 24 outputs data relating to the settled product to the store server 20 as sales information. The sales information includes, for example, sales merchandise information, sales time, information on the purchaser, and the like.

  The store server 20 includes a live sales management unit 30, a sales promotion content generation unit 32, an order reception instruction unit 34, and a communication unit 36 as functions realized by the product sales support program.

  The live sales management unit 30 is for managing the sale and manufacture of products, and includes a sales management unit 30a, an inventory management unit 30b, and a human resource management unit 30c. The live sales management unit 30 orders the product from the consumer notified from the order reception instruction unit 34 based on the ingredients managed by the inventory management unit 30b and the human resource management unit 30c and the situation of the manufacturer. On the other hand, it is determined whether or not an order can be received, that is, whether or not the ordered product can be manufactured.

  The sales management unit 30a manages product sales information. Based on the product label issuance information received from the label issuing machine 22 and the sales information input from the POS terminal 24, for example, the number of sales (for each product) The number of items displayed, the number of items sold (the number of items that passed through the cash register), and the remaining number are managed. The sales management unit 30a also records and manages data such as sales schedules and sales results of each product.

The stock management unit 30b manages stocks of ingredients, seasonings, packing materials, and the like necessary for manufacturing products.
The human resource management unit 30c manages employee work schedule data and the like necessary for manufacturing products.

  The sales promotion content generation unit 32 generates sales promotion content for providing product sales information for supporting sales of products to consumers. The sales promotion content generation unit 32 immediately determines the current status based on the product label issue information output when the product label is issued by the label issuing machine 22 and the sales information output when the product is sold at the POS terminal 24. It is possible to generate promotional content tailored to the URL and transmit it to the Web server 12.

  The customer database 32a records data of consumers who use a service that can receive product sales information (sales promotion content) provided by the store server 20 and order products. In the customer database 32a, for example, a Twitter ID (account) used when a customer uses Twitter and customer information are recorded in association with each other.

  FIG. 2 shows an example of data stored in the customer database 32a of the sales promotion content generation unit 32 in the present embodiment. As shown in FIG. 2, in the customer database 32a, a Twitter ID used by the customer and customer information are registered in association with each other. The customer information includes, for example, a name, sex, address, telephone number and the like for specifying the customer. Customer information is not used for providing product sales information (promotional content) and receiving orders, but inquiries are made to the customer from the store when the product is not purchased even though it has been ordered. Shall be used for this purpose. These data are notified to the employee when the consumer visits the store, for example, and are recorded in the store server 20 (customer database 32a) in advance by the employee.

  The product label issue information recording unit 32 b records the product label issue information input from the label issuing machine 22. The product label issue information recorded in the product label issue information recording unit 32b is used by the content creation unit 32c to create sales promotion content.

  The content creation unit 32c stores product label issue information recorded in the product label issue information recording unit 32b, product sales information managed by the live sales management unit 30 (sales management unit 30a), and the sales schedule and sales of each product. Create promotional content based on data such as achievements. In the present embodiment, for example, in order to provide the sales promotion content via Twitter, the content creation unit 32c creates the sales promotion content for Twitter. That is, the content is basically created with text data of 140 characters or less. In addition, the content creation unit 32c can add data for allowing a consumer to view an image of a product using Twitter. In this case, product image data is separately input to the store server 20 (promotional content generation unit 32).

  The receipt ticket creation unit 32d delivers the ordered product to the consumer at the store when there is an order for the product from the consumer for providing the promotional content (product sales information) generated by the content creation unit 32c. At this time, a receipt ticket (receipt confirmation information) for confirming the orderer is generated. The receipt ticket is transmitted to the ordering consumer through the Web server 12 in the same way as the sales promotion content. For example, an image in which information (order information) indicating the order contents is encoded, for example, a barcode or QR It shall be generated by the code. The order information includes, for example, data such as a product name, order quantity, price, consumer name, and scheduled reception time (for example, a time designated at the time of ordering or a scheduled time for completion of production). The consumer receives the receipt ticket through the Web server 12 by the mobile phone 15 or the like, and presents the ordered product when receiving it at the store so that the employee of the store can confirm that the customer is the orderer. it can.

  The order acceptance instruction unit 34 accepts an order for a product transmitted from a consumer (such as the mobile phone 15) via the Web server 12 through the communication unit 36 and notifies the live sales management unit 30. At this time, the order reception instruction unit 34 also receives order information indicating the contents of the order, for example, product name, order quantity, consumer name, scheduled reception time, and the like.

  The communication unit 36 transmits the product sales information (promotion content) created by the sales promotion content generation unit 32 to the Web server 12 via the network 18, orders products from the consumer via the Web server 12, and the like. Control the reception.

FIG. 3 is a block diagram showing a functional configuration of the content creation unit 32c in the present embodiment.
As shown in FIG. 3, the content creation unit 32c has a content creation algorithm 40. Based on data such as product label issue information, sales information, sales schedules and sales results of each product, etc. Sales promotion content, that is, data for Twitter is generated according to the rules. The content creation unit 32c generates, for example, recommended information data 41a, popularity information data 41b, and inventory information data 41c for creating sales promotion content for providing “recommended information”, “popular information”, and “inventory information”. Have. The recommended information data 41a, the popular information data 41b, and the inventory information data 41c include, for example, fixed-form text data representing “recommended information”, “popular information”, and “inventory information”, respectively. For example, “Recommended information” is “Freshly prepared **”, “Popular information” is “You can sell”, and “Inventory information” is text data such as “Fresh vegetables XX left” Is done.

FIG. 4 is a diagram illustrating a concept of order determination by the inventory management unit 30b and the human resource management unit 30c of the live sales management unit 30 in the present embodiment.
As shown in FIG. 4, the inventory management unit 30b manages inventory such as ingredients, seasonings, and packing materials necessary for manufacturing a product based on the inventory data 50 recorded in the store server 20. Yes. The inventory data 50 includes data indicating the number of inventory (amount) for each of the food, seasoning, and packing material, and is data that is updated when consumed or supplemented in the store.

  The inventory management unit 30b determines whether or not there is a stock for the ordered quantity for each of a plurality of ingredients, seasonings, and packing materials necessary for manufacturing the product ordered by the order reception instruction unit 34. The inventory management unit 30b determines that an order cannot be received if any of the ingredients, seasonings, and packing materials are insufficient.

  Further, the human resource management unit 30c manages the working hours of employees involved in the manufacture of products based on the work data 51 recorded in the store server 20. The work data 51 includes work schedule data of employees involved in the manufacture of products.

  The human resource management unit 30c determines whether it is possible to secure employees necessary for manufacturing the quantity of products ordered by the order reception instruction unit 34 by the scheduled reception time. The human resource management unit 30c determines that an order cannot be received when an employee necessary for manufacturing the ordered product cannot be secured.

  The live sales management unit 30 determines that an order can be received if neither the inventory management unit 30b nor the human resource management unit 30c determines that the order cannot be received.

Next, operation | movement of the shop system 10 in this embodiment is demonstrated, referring a flowchart.
First, an information transmission process for providing merchandise sales information (promotion content) to a customer in the present embodiment will be described with reference to the flowchart shown in FIG.

  When products such as prepared dishes are produced at the store, they are displayed and sold after a product label is attached to the product. For example, a product name, price, issue time, material name, weight, calories, etc. are input to the label issuing machine 22 as data to be printed on the label, and a product label corresponding to the number of products to be sold is printed. When the label issuing machine 22 prints the product label, the product including data necessary for generating the sales promotion content based on the number of labels indicating the number of products sold, in addition to the product name, price, and issue time printed on the label. Label issuance information 22a is generated and output to the store server 20.

  When the sales promotion content generation unit 32 of the store server 20 inputs the product label issue information from the label issuing machine 22 (step A1), it records it in the product label issue information recording unit 32b. The content creation unit 32c generates sales promotion content based on the product label issue information recorded in the product label issue information recording unit 32b (step A1).

  In the product label issue information, since the product to be sold and the number of products to be sold can be discriminated, for example, “recommended information” such as “Fresh vegetables” is generated. The content creation unit 32c transmits the generated sales promotion content to the Web server 12 through the communication unit 36 (step A3) (FIG. 1A).

  The Web server 12 distributes the sales promotion content received from the store server 20 via the network 18 using Twitter. When a consumer follows a tweet delivered by the store system 10 (store server 20), a tweet from the store server 20 is sent to the PC 14, the mobile phone 15, and the mobile terminal 16 used by the consumer. Will be notified.

  That is, when a product label is issued by the label issuing machine 22 for a product to be sold at a store, the store server 20 (promotion content generating unit 32) generates a sales promotion content based on the data for printing the product label. Generated and can notify consumers instantly.

  After that, when a product that has been displayed and sold at the store is purchased by the consumer, a settlement process is executed by the POS terminal 24. The POS terminal 24 outputs sales information about the purchased product to the store server 20.

  When the sales management unit 30a of the live sales management unit 30 inputs the sales information from the POS terminal 24 (step A4), the sales management unit 30a calculates the remaining number of products based on the product label issue information and the sales information of the corresponding product (step A5). ).

  The content creation unit 32c updates the sales promotion content based on the remaining number of products calculated by the sales management unit 30a. For example, “inventory information” such as “whole dish XX remaining XX pieces” is generated. The content creation unit 32c transmits the generated sales promotion content to the Web server 12 through the communication unit 36 (step A7). The sales promotion content generation unit 32 may generate the sales promotion content every time a predetermined number is sold based on the sales information input from the POS terminal 24.

  The store server 20 immediately provides information in accordance with the sales status of the product as described above until the sale of the product is completed (steps A4 to A7). When the sale of the product is completed (step A8, Yes), the store server 20 ends the transmission of information about the product (generation of sales promotion content).

  In this way, the store server 20 provides the sales promotion content for notifying the consumer of the merchandise sales information based on the merchandise label issuance information output from the label issuing machine 22 and the sales information output from the POS terminal 24. It can be generated and distributed via the Web server 12. Therefore, even a side dish that easily oxidizes such as deep-fried food or a side dish that tends to deteriorate in taste or the like can be immediately guided when it can be provided to the consumer who has issued the product label. Further, since the label issuing machine 22, the POS terminal 24, and the store server 20 cooperate to generate and distribute the sales promotion content, it is not necessary to secure a person in charge for providing the product information. The load on the store side is reduced.

  In addition, when the content creation unit 32c receives the product label issuing information from the label issuing machine 22, the content creating unit 32c determines “ “Popular information” such as “mass” may be generated and distributed. Further, “popular information” is generated and distributed in the same manner for products for which the number of sales per unit time is determined to be greater than a predetermined reference value based on the sales information from the POS terminal 24. It is also possible.

Next, an order receiving process for receiving a product order for the product sales information (promotion content) in the present embodiment will be described with reference to the flowchart shown in FIG.
The consumer receives the promotional content distributed from the store server 20 through the Web server 12. For example, when a consumer who uses the mobile phone 15 places an order for a product while looking at the promotional content, a message for ordering the product is transmitted using the direct message function of Twitter.

  When the direct message function is used, it is assumed that the store server 20 is set to follow a user who uses the mobile phone 15, for example. For example, it is assumed that setting work is performed in advance when data (Twitter ID and customer information) to be registered in the customer database 32a is notified by the consumer.

  For example, when a product order is transmitted by a consumer using the direct message function, the Web server 12 notifies that there is a message in the inbox (tab) of the store server 20. The order reception instruction unit 34 of the store server 20 receives a message, that is, transmits an order reception instruction to the Web server 12 in accordance with, for example, an instruction from an employee who confirmed the message from the Web server 12 (step B1). Then, when receiving an order for the product from the Web server 12 (Step B2) (FIG. 1B), the order reception instruction unit 34 notifies the live sales management unit 30 of the order information. It is assumed that the order information includes, for example, a designated product name designated by the consumer in the message, an order quantity, a consumer name, and a scheduled reception time.

  The sales management unit 30a checks the remaining number of ordered products (step B3). As a result, when it is determined that there is an inventory (step B4, Yes), the live sales management unit 30 determines that an order can be received. In this case, it is assumed that the number of products ordered from the products being sold are reserved.

  When the sales promotion content generating unit 32 determines that the order can be received by the live sales management unit 30, the content creation unit 32c creates an order confirmation message, and the receipt ticket creation unit 32d sends the ordered product at the store. A receipt ticket (receipt confirmation information) for confirming the orderer when handing over to the consumer is generated (step B5). For example, the receipt ticket creation unit 32d generates, as a receipt ticket, barcode image data in which information indicating order contents (order information) is encoded.

  The sales promotion content generation unit 32 transmits the receipt ticket together with the order confirmation message to the ordering consumer through the communication unit 36 (step B6). The order confirmation and receipt ticket may be sent via Twitter, and the receipt ticket (barcode) is uploaded to another server and the URL (uniform resource locator) etc. of the upload destination is notified via Twitter. You may make it do. Alternatively, the order confirmation may be transmitted by e-mail, and the image data file of the receipt ticket may be attached.

  The consumer confirms that the order has been received by confirming the order received from the store server 20, and records the received ticket image by recording the image data of the received ticket on the terminal being used (for example, the mobile phone 15). get. When the consumer receives the ordered product at the store, for example, the consumer displays an image of the receipt ticket recorded on the mobile phone 15 and presents the image to the store employee. The employee reads the receipt ticket (barcode) with a barcode reader or the like, and confirms the order information included in the receipt ticket, such as the product name, the order quantity, the price, the consumer name, and the scheduled receipt time. By confirming the receipt ticket, it is possible to confirm that the customer is the correct orderer and to sell the ordered product.

  For consumers who do not receive the product even after the scheduled reception time has passed even though the order has been placed, the customer database 32a is searched based on the Twitter ID (account) of the direct message used at the time of ordering. It is also possible to make inquiries for customer information.

  On the other hand, as a result of checking the remaining number of the ordered products by the sales management unit 30a, if it is determined that there is no stock of the products (No in Step B4), the live sales management unit 30 selects the inventory management unit 30b. It is determined whether or not it is possible to manufacture the product for the quantity ordered by the human resource management unit 30c (step B7). That is, the inventory management unit 30b determines whether there is a stock for the ordered quantity for each of a plurality of ingredients, seasonings, and packing materials necessary for manufacturing the product ordered by the order reception instruction unit 34. To do. In addition, the human resource management unit 30c determines whether it is possible to secure employees necessary for manufacturing the quantity of products ordered by the order reception instruction unit 34 by the scheduled reception time. The live sales management unit 30 determines that the order cannot be received when it is determined by either the inventory management unit 30b or the human resource management unit 30c that the product cannot be manufactured.

  The content creation unit 32c of the sales promotion content generation unit 32 creates a message indicating that the order cannot be received, and transmits the message to the ordering source using, for example, Twitter (step B9).

  On the other hand, if the live sales management unit 30 determines that an order can be received, the sales promotion content generation unit 32 generates a receipt ticket in the same manner as described above (step B10), and communicates the receipt ticket together with the order confirmation message. The data is transmitted to the ordering consumer through the unit 36 (step B11). At this time, if the production / sales scheduled time can be calculated based on the status of the stock and the manufacturer in the order determination by the live sales management unit 30, the orderer can be notified together with the order confirmation.

  When it is determined that an order can be received, the live sales management unit 30 outputs order information including data such as a product name and the number of orders to the label issuing machine 22. The label issuing machine 22 displays the contents of the order information and notifies the employee of the product production.

  When the manufacture of the product corresponding to the order information is completed and the product label to be attached to the product is printed by the label issuing machine 22, the product label issuing information is transmitted from the label issuing machine 22 to the store system 10. .

  The sales promotion content generation unit 32 generates a message of manufacturing completion guidance according to the product label issue information corresponding to the ordered product and transmits it to the ordering source (FIG. 1 (d)). The consumer can purchase the freshly ordered product by visiting the store in response to receiving the manufacturing completion guide.

  In this way, in the store system 10 according to the present embodiment, an order for a product can be received from a consumer with respect to the sales promotion content, and the product can be manufactured and provided according to the order. That is, it is possible to provide consumers with motivation to purchase products and increase sales opportunities. In addition, products such as deep-fried dishes such as deep-fried dishes are manufactured according to orders, so that they can be provided in a freshly prepared state, and the disposal of the products can be reduced.

  In the above description, the merchandise sales information (promotional content) provided from the store system 10 (store server 20) to the consumer is distributed by Twitter through the Web server 12, but by other methods. It may be provided to consumers. For example, it may be transmitted to the PC 14 or the like owned by the consumer by e-mail, or product sales information is posted on the home page by the Web server 12, and new arrival information by Twitter or e-mail according to the timing of posting. May be notified to consumers.

  Further, as described above, the ordering of the product from the consumer is not limited to the direct message using the Twitter, and the product may be ordered through an e-mail or a homepage for ordering.

  Further, the present invention is not limited to the above-described embodiments as they are, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. Further, various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, you may combine suitably the component covering different embodiment.

  Further, the processing described in the above-described embodiment is a recording medium such as a magnetic disk (flexible disk, hard disk, etc.), optical disk (CD-ROM, DVD, etc.), semiconductor memory, etc., as a program that can be executed by a computer. And can be provided to various devices. It is also possible to transmit to a variety of devices by transmitting via a communication medium. The computer reads the program recorded on the recording medium or receives the program via the communication medium, and the operation is controlled by this program, thereby executing the above-described processing.

  DESCRIPTION OF SYMBOLS 12 ... Web server, 20 ... Store server, 22 ... Label issuing machine, 24 ... POS terminal, 30 ... Live sales management part, 30a ... Sales management part, 30b ... Inventory management part, 30c ... Human resource management part, 32 ... Promotional content Generation unit, 32a ... customer database, 32b ... merchandise label issue information recording unit, 32c ... content creation unit, 32d ... receipt ticket creation unit, 34 ... order acceptance instruction unit.

Claims (8)

For providing product sales information for supporting the sale of the product via the network based on the product information related to the product output from a label issuing machine that issues a label attached to the product to be sold. A promotional content generating means for generating promotional content;
A merchandise sales support apparatus comprising: transmission means for transmitting the sales promotion content to an external server that distributes the sales promotion content via a network.   2. The product according to claim 1, wherein the sales promotion content generating unit generates the sales promotion content based on the sales information and the product information regarding the product that has been settled, output from a terminal that settles the product to be sold. Sales support device. Order accepting means for receiving an order for a product for the promotional content via a network;
Order determination means for determining whether an order for the product received by the order reception means can be received;
3. The merchandise sales support according to claim 1, further comprising: an order confirmation transmitting means for transmitting an order confirmation to the ordering party via the network when it is determined that the order can be received by the order determination means. apparatus. And receiving information generating means for generating receipt confirmation information for confirming the orderer when delivering the ordered product to the consumer at the store when it is determined that the order can be received by the order determination means. ,
4. The merchandise sales support apparatus according to claim 3, wherein the order confirmation transmitting means transmits the receipt confirmation information to the ordering source together with the order confirmation.   The merchandise sales support apparatus according to claim 4, wherein the receipt confirmation information is an image in which information indicating order contents is coded. It further has a recording means for recording data on the sales results of the product,
The product sales support apparatus according to claim 1, wherein the sales promotion content generation unit generates the sales promotion content based on the data recorded in the recording unit. For providing product sales information for supporting the sale of the product via the network based on the product information related to the product output from a label issuing machine that issues a label attached to the product to be sold. Generate promotional content,
A merchandise sales support method for transmitting the sales promotion content to an external server that distributes the content via a network. Computer
For providing product sales information for supporting the sale of the product via the network based on the product information related to the product output from a label issuing machine that issues a label attached to the product to be sold. A promotional content generating means for generating promotional content;
A product sales support program for causing the sales promotion content to function as a transmission unit that transmits to an external server that distributes the content through a network.

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