JP2013068697A - Label including standing means - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a label including standing means, which can be stably stood, allows packaging or the like of a commodity having the label stuck thereto, and can be stuck to even a narrow area like a cap upper surface at a top of a beverage container.SOLUTION: A label 1 has an arbitrary shape and has, on one surface thereof, a display part 11 having a phrase 18a and an illustration 18b expressed therein and support parts 12 and a sticking part 13 which are distinguished from the display part 11 by a folding line 14 and have an adhesive applied thereto. A pair of cut lines 15 are provided on both sides of an adhesive surface to be divided into three, so as to be connected to the folding line 14. The support parts 12 and the sticking part 13 are separated by the cut lines 15 and are bent at 90° in mutually opposite directions and are stuck to a commodity, whereby the display part 11 can be stood.

Description

  The present invention relates to a label provided with a standing means for raising a display unit when affixed to a product, and more specifically, attached to an individual product sold in a store or the like to appeal the product to consumers. It relates to a label with possible standing means.

  For products sold at stores, etc., in order to appeal to consumers who have come to the store for the effectiveness of specific products such as new products or to effectively appeal to consumers for special sales campaigns, etc. It is common practice to attach a simple label. For example, the three-dimensional label shown in Patent Document 1 can be partially folded with respect to the sheet, and a cut line of a desired shape is put thereon, an adhesive is pasted on a part thereof, and the cut line portion is The label is popped out of the product by raising it and sticking it on the shoulder on the side of the product to attract the attention of consumers.

  Further, the display tag (label) disclosed in Patent Document 2 has a plate-like display portion standing substantially vertically with respect to a belt-like winding portion wound around a watch band, and a peripheral edge of the winding portion of the label. A tongue-shaped piece is formed by inserting a convex cut line in the vicinity of the portion, and the tongue is bent to the back to support it so that the label can be held in a standing position.

  Further, the rising label shown in Patent Document 3 is provided with a gluing portion in a part of a disk-shaped sheet body, and a semicircular cut line is put in the vicinity of the gluing portion, and the gluing portion and the support portion are opposite to each other. The sheet body (display surface) can be held upright by being bent in the direction.

  Furthermore, in the container with a tack label shown in Patent Document 4, the tack label is formed by sequentially laminating a transparent adhesive layer and a releasable sheet material covering the back surface of the film base material, A metal vapor-deposited film is provided on the side, the surface has releasability so that the pressure-sensitive adhesive layer can be peeled off, and a cut line that allows a part of the pressure-sensitive adhesive layer to be exposed is formed in the sheet material The part of the sheet material is peeled off at the cut line to expose a part of the pressure-sensitive adhesive layer, and the exposed pressure-sensitive adhesive layer part (peeled part) is attached to the body of the container. ing.

JP 2004-117638 A JP 2005-17671 A JP 2007-17725 A Japanese Patent No. 4255037

  However, in the label shown in Patent Document 1 described above, the area itself of the base sheet to be affixed to the product is not changed, so that the area (applicable area) is, for example, the upper surface of the cap of a plastic bottle beverage. There is a problem that it cannot be applied to narrow products.

  Further, in the labels shown in Patent Documents 2 and 3, since the support portion is formed only at one position on the lower center side, there is a problem that it is difficult to maintain the stability when the label is erected. .

  Furthermore, in the label shown in Patent Document 4, if the product is boxed with the label attached, the label may be bent or deformed. For this reason, label sticking cannot be performed at the time of packaging, and label sticking must be performed at the time of displaying the product. In addition, since the label is affixed to the side of the product, there is a problem that the product is displayed behind the label so that the label is hidden and the degree of attention is lowered.

  Therefore, the present invention has been made in view of such problems, and an object of the present invention is to provide a label provided with an erection means that can be erected stably.

  Moreover, it aims at providing the label provided with the standing means which can be packed in the state affixed on the goods.

  Furthermore, it aims at providing the label provided with the standing means which can be stuck even in narrow areas, such as a cap upper surface of the top part of a drink.

  In order to solve the above problem, the invention described in claim 1 includes a display unit on which characters, illustrations, and the like are displayed, and a pasting unit adjacent to the display unit via a fold line, and one side of the pasting unit Is an adhesive part coated with an adhesive material, and provided with cut lines each having a length extending from a predetermined location on both the left and right side surfaces of the adhesive part to a fold line so as to divide the adhesive part into at least three parts. And a support unit for standing up the display unit by weaving part of the pasted part separated by the cut line back to the back side along the fold line. Provide a label.

  In order to solve the above-mentioned problem, the present invention described in claim 2 is the label provided with the standing means according to claim 1, wherein the score line is divided into approximately three equal parts in the width direction from the side edge of the sticking part. It is characterized by being provided in an L shape or an inverted L shape with such a length.

  In order to solve the above-mentioned problem, the present invention described in claim 3 is characterized in that, in the label having the standing means according to claim 1 or 2, a plurality of stickers are detachably attached to a mount. And

  In order to solve the above problems, the present invention described in claim 4 is integrated by connecting the tops of the display portions of the label provided with the standing means according to any one of claims 1 to 3. It is characterized by that.

  According to the label provided with the standing means according to the present invention, when it is attached to the product, it can be stably raised and can be packed in a state of being attached to the product, and the top of the beverage. There is an effect that it can be easily applied even in a narrow area such as the upper surface of the cap.

It is a front view which shows 1st embodiment of the label provided with the standing means based on this invention. It is a rear view of the label shown in FIG. It is a top view which shows the state at the time of provision of the label which concerns on this invention. (A)-(c) is process drawing which shows the usage method of the label which concerns on this invention. It is a front view which shows 2nd embodiment of the label provided with the standing means based on this invention. (A) is an expanded view which shows 3rd embodiment of the label provided with the standing means based on this invention, (b) is a perspective view which shows the use condition.

1. First Embodiment [Label Configuration]
Hereinafter, a preferred embodiment of a label provided with standing means according to the present invention will be described in detail with reference to the drawings. FIG. 1 is a front view showing a first embodiment of a label having an upright means according to the present invention, and FIG. 2 is a rear view of the label shown in FIG. A label (hereinafter simply referred to as a “label”) 1 having a standing means is, as a general rule, a phrase (character of “eyeball product” in this embodiment) 18a and an illustration (in this embodiment “eyeball”) that the product wants to appeal. Display content 10 including 18b and the like is displayed by printing or the like, and the display unit 11 is formed in a predetermined shape (the shape of an “arrow” in the present embodiment), and the display unit 11 and the folding line 14 are displayed. It is provided with the pasting part 13 which adjoins via. One side of the affixing part 13 is an adhesive part 16 to which an adhesive material is applied, and a cut line 15 having a length extending from a predetermined location on both the left and right side surfaces of the affixing part 13 to the fold line 14 is provided. A part of the pasting part 13 separated by the cut line 15 is a support part 12 for raising the display part 11. That is, the pasting portion 13 is divided into at least three of the two support portions 12 and the pasting portion 13 by the cut line 15. Then, a part of the affixing part 13 is cut off along the cut line 15, the adhesive part 16 of the affixing part 13 having a convex shape is affixed to a predetermined location of the product, and the two support parts 12 are attached along the fold line 14. Then, the display unit 11 is held in a state where it is raised about 90 ° along the fold line 14 by folding it backward (mountain fold as viewed from the front side of the label 1). The display content 10 can be provided not only on the front surface of the display unit 11 but also on the back surface thereof as necessary.

  Examples of the material forming the label 1 include paper, film, and metal. Specific examples of paper include high-quality paper, art paper, Japanese paper, miracoat paper, foil paper, and thermal paper. Specific examples of the system include transparent PET (polyester), white PET, crisper, vapor-deposited PET, and vinyl chloride. Specific examples of the metal system include aluminum. The display part 11, the support part 12, and the sticking part 13 which comprise the label 1 are formed from one sheet. Then, two cut lines 15 of L-shape and inverted L-shape with one end positioned at a predetermined position on the side edge of the paste portion and the other end in contact with the fold line 14 of the paste portion 13 The length in the width direction is provided so as to divide into approximately three equal parts. And the support part 12 and the sticking part 13 are divided by the fold line 14 and the cut line 15. FIG. The folding line 14 can be provided in a linear shape by pressing or the like, but can also be formed by simply printing a dotted line or a solid line. Further, the cut line 15 is not limited to the L shape and the inverted L shape, and may be formed in a straight line. When the cut line 15 is linear, the support portion 12 is triangular. In this way, the standing means is formed by the support part 12, the sticking part 13, the fold line 14, and the cut line 15 described above.

  Further, a pressure-sensitive adhesive (or adhesive) is applied to the entire back surface of the pasting portion 13, and this application surface is the pressure-sensitive adhesive portion 16. The pressure-sensitive adhesive used in the pressure-sensitive adhesive portion 16 is roughly classified into acrylic (emulsion type, solvent type, etc.), emulsion type rubber (emulsion type, solvent type), special pressure sensitive adhesive (silicone pressure sensitive adhesive, etc.) and the like. Furthermore, if the adhesives are classified by function, permanent adhesion (strong adhesion) type for applications to be permanently attached, re-peeling (weak adhesion) type for applications to be peeled off after a certain period, can be applied many times. Can be classified into various re-sticking types, and any type of pressure-sensitive adhesive can be selected. It should be noted that the surface of the label 1 may be subjected to surface treatment to give gloss, matte, etc., specifically, PP laminate, PET laminate, etc., as required.

  FIG. 3 is a plan view showing a state when the label is provided. The labels 1 are not manufactured in units of one sheet, but as shown in FIG. 3, a plurality of sheets (in this embodiment, five sheets) are arranged side by side on a mount 17 (also referred to as a separator) having one glossy surface. It is stuck so that it can be peeled off. And when sticking the label 1 to a product, the label 1 is peeled off from the mount 17 one by one, and this is pasted to a desired position (a position easy to see) of the product. The mount 17 is standardized in two types depending on the thickness, and there are a thin (25 μm) “blue type” and a thick (50 μm) “yellow type”.

[Label manufacturing method]
Next, a method for manufacturing the label 1 will be described. For example, when a film system is used as the material of the label 1, a tagline and an illustration as shown in FIG. 1 are printed on one side (front side) of the film. Next, the label 1 is cut along a predetermined shape as shown in FIG. Next, an adhesive is applied to the entire back surface of the cut material (the surface on which the display content 10 is not printed). Next, the other part (the part above the folding line 14 shown in FIG. 1) excluding the support part 12 and the sticking part 13 is subjected to a paste-killing process (a process of printing a transparent ink to create a non-adhesive part). Finally, the cut line 15 and the fold line 12 are applied to the label 1 by a pressing machine to complete the process. The labels 1 manufactured in this way are provided in a state where a plurality of labels 1 are attached to the mount 17 shown in FIG. 3 as described above.

[How to use labels]
Next, the usage method of the label 1 mentioned above is demonstrated. 4A to 4C are process diagrams showing how to use the label.
First, the operator peels off an arbitrary label 1 from the mount 17 shown in FIG.
Next, the operator separates the support part 12 and the sticking part 13 along the cut line 15, makes the two support parts 12 independent of the sticking part 13, and, as shown in FIG. The part 12 is bent backward by about 90 ° along the fold line 14 (the side where the display content 10 of the display part 11 is not written). That is, a mountain fold of about 90 ° is performed on the display unit 10.
Next, with respect to the label 1 in the state shown in FIG. 4A, as shown in FIG. 4B, the sticking portion 13 is bent forward by about 90 ° along the fold line 14 (with respect to the display portion 10). Perform a valley fold of about 90 °). As a result, the pair of square support portions 12 and the convex sticking portion 13 are bent in opposite directions, and the label 1 is erected with the top portion 110 as the upper end. And the convex-shaped back surface of the sticking part 13 becomes an adhesive surface, and the adhesive surface (back surface) of a pair of support part 12 becomes an upper side. In addition, you may reverse the work procedure of Fig.4 (a) and FIG.4 (b).

  Next, one of the products 20 to which the label 1 is to be attached is selected. Here, an example of a general bottle shape is shown as the product 20, but another shape, for example, a box shape or a rectangular packaging box or the like may be used. Then, the label 1 shown in FIG. 4B is carried to the upper surface of the cap 24 of the product 20, and the convex adhesive surface of the adhesive portion 16 of the label 1 is placed on the upper surface of the cap 24 as shown in FIG. Affix it. At this time, since the adhesive surface of the support part 12 faces upward, it is not fixed to the product 20, but it functions to firmly assist the display part 11 so as not to fall backward. On the other hand, since the support part 12 is only in contact with the product 20, the support part 12 can be returned to its original state and the display part 11 can be laid down easily. In addition, it is also possible to bend back the support part 12 after affixing the convex adhesive surface of the adhesive part 16 to the upper surface of the cap 24. In this case, the product 20 with the label 1 attached to the product 20 The display unit 11 can be easily raised by placing the display unit 11 in the packaging box or the like and causing the display unit 11 to be displayed when the product 20 is displayed on the shelf of the sales floor. Thus, the label attaching operation is completed.

[Effect of the first embodiment]
According to the label provided with the standing means according to the present embodiment, since the support portion 12 is formed at two positions on the left and right with respect to the center of the display portion 11, the display portion 11 can be stably supported. There is. Thereby, there is an effect that the label 1 is less likely to be inclined or fall down during the display of the product.

  Moreover, according to the label provided with the standing means which concerns on this embodiment, it is possible to stick on the upper part of the goods 20, even if it is narrow places, such as the cap 24 of a plastic bottle container drink, and label is thereby used. 1 can be easily noticed by consumers, so that an excellent advertising effect is exhibited.

  Furthermore, according to the label provided with the standing means according to the present embodiment, the label 1 can be pasted in advance on the upper surface of the product 20, so that the label 1 is stood up when displayed at a store in a store or the like. Therefore, there is no need to attach the label 1 to the product at the store, and there is an effect that workability at a store or the like is improved.

  Furthermore, since the standing means can be formed by providing the cut line 15 in the label 1, the label 1 can be easily manufactured and product defects can be reduced.

2. Second Embodiment Next, a second embodiment of the label provided with the standing means according to the present invention will be described. FIG. 5 is a front view showing a second embodiment of the label having the standing means according to the present invention. In this embodiment, in the first embodiment, the display unit 11 is circular, the phrase 18a of the display content 10 is replaced with “increase”, the illustration 18b is removed, and the shape of the adhesive unit 16 is semicircular. It is a thing. The display unit 11 may be designed in accordance with the shape of the product 20, the shape of the user group, etc., and also flowers, vehicles, animals, seafood, insects, and the like. Moreover, the sticking part 13 may be U-shaped or the like.

  As described above, the label 1 according to the present invention has the support part 12 and the sticking part 13, and as long as they can be divided, there is no particular limitation on the outer shape of the label 1, and the display part 11 stands on the product. Can be made.

3. Third Embodiment Next, a third embodiment of the label having the standing means according to the present invention will be described. FIG. 6A is a development view showing a third embodiment of a label provided with the standing means according to the present invention, and FIG. 6B is a perspective view showing a use state thereof. In this embodiment, in the first embodiment, the label 1 shown in FIG. 1 is connected to the top portions 110 as shown in FIG. 2 is constituted. That is, when the label 2 is affixed to the product 20, as shown in FIG. 6B, the label 2 is formed into an arch shape or a double fold shape, and is adhesively fixed to the product 20 by the adhesive portions 16 of the two affixing portions 13. And supported by the four support portions 12. Therefore, the label 2 can be displayed more three-dimensionally than the first embodiment. Further, there is an effect that the display content 10 can be simultaneously shown to the customer from both sides.

  In the third embodiment, in addition to the configuration of FIG. 6 in which two labels 1 are connected, the upper ends of the two labels 1 shown in FIG. 1 are bonded together with a transparent tape or the upper end with an adhesive. The label 2 can also be formed by adhering to a linear shape. Furthermore, the two labels 1 shown in FIGS. 6A and 6B do not have to be the same shape, and may have different shapes and designs.

  As described above, the preferred embodiment of the present invention has been described in detail. However, the present invention is not limited to the specific embodiment, and within the scope of the gist of the present invention described in the claims, Needless to say, various modifications and changes are possible.

  For example, in the above embodiments, the pasting portion 13 has a convex shape or a semicircular shape, but may have a square shape or a shape that matches the shape of the pasting surface.

  Moreover, although the shape of the cut line 15 is a combination of an L shape and an inverted L shape, the shape is not limited to this as long as the rear of the display unit 11 can be stably supported at two locations. There may be.

  Further, a configuration in which a light emitter such as an LED is attached to an eyeball portion or the like of the illustration 8b of the display unit 11 and the consumer is made aware of the presence by lighting or blinking the light emitter is also possible. Moreover, if the display part 11 and the exposed part of the labels 1 and 2 are coated with a luminous paint, the consumers can recognize the presence of the labels 1 and 2 and the product 20 even when the display place is slightly dark.

  In addition, by applying a metal powder or the like that easily reflects light on the surfaces of the labels 1 and 2, it is possible to generate reflected light according to the viewing angle. Can be pulled further. In addition, it is possible to further attract the attention of a person passing near the product 20 by soaking the fragrance in the labels 1 and 2 or attaching a bag containing the fragrance.

  Further, since the labels 1 and 2 are firmly fixed to the product by the support part 12 and the sticking part 13, a rotating body or a rocking body that moves in the wind, for example, a windmill or a tape that flutters in the wind may be attached. Is possible. This allows the consumer to recognize the presence of the labels 1 and 2 and the product 20.

  As mentioned above, although each preferred embodiment was described, the label provided with the standing means concerning the present invention can be adopted also for goods other than goods, such as daily goods. For example, it can be used as a caution sign, a guide sign, or the like.

1, 2 Label 10 Display contents 11 Display unit 12 Support unit 13 Pasting unit 14 Folding line 15 Cut line 16 Adhesive unit 17 Mount 18a Words 18b Illustration 20 Product 21 Container 22 Body 23 Neck 24 Cap 110 Top

Claims (4)

A display unit displaying characters and illustrations,
A sticking part adjacent to the display part via a fold line;
One side of the sticking part is an adhesive part to which an adhesive material is applied, and the sticking part is divided into at least three parts so as to reach the fold line from predetermined positions on both left and right sides of the sticking part. Cut portions each having a length are provided, and two support portions for raising the display portion by weaving a part of the sticking portion separated by the cut line back to the back side along the fold line. A label having standing means characterized by being formed at a location. In the label provided with the standing means of Claim 1,
The said cut line is a label provided with the standing means characterized by being provided in the L shape or the reverse L shape by the length which divides into the width direction substantially in three from the side edge part of the said sticking part. In the label provided with the standing means according to claim 1 or 2,
A label provided with standing means, wherein the seal is a plurality of sheets that are detachably attached to a mount.   The label provided with the standing means characterized by integrating the top part of the said display part of the label provided with the standing means according to any one of claims 1 to 3.

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