JP2012234326A - Advertisement display system, advertisement display method, advertisement generation device and advertisement display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide advertisement information about goods drawn in an image without troubling a user.SOLUTION: A system displays advertisement which is related to goods drawn in an image of a Web page displayed on a user terminal. On the user terminal side, a user operation to select a Web image displayed on the Web page is inputted (S16). Property-related information of the selected target Web image is transmitted to a shopping server (S18). On the server side, property information of the goods drawn within the target Web image is acquired based on the property-related information. Advertisement information is generated using the property information (S26) and is transmitted to the user terminal (S28). On the user terminal, the received advertisement information is displayed in a position in which it is not overlapped with the target Web image (S30). The user is able to acquire the advertisement information of the goods in the image simply by selecting the image during browsing the Web page, without photographing the goods by the terminal.

Description

  The present invention relates to an advertisement display system, an advertisement display method, an advertisement generation device, and an advertisement display program.

  2. Description of the Related Art Conventionally, an application that presents an image of a product similar to an article included in an image based on a photographic image taken by a user terminal is known as an advertisement display system (see, for example, Non-Patent Document 1). . The system described in Non-Patent Document 1 recognizes articles in an image captured by a user terminal, and displays a list of sales information about the article or articles similar to the article.

IQ Engines, “oMoby”, [online], Internet <URL: http://omoby.com/pages/index.php>

  However, in the advertisement display system described in Non-Patent Document 1, there is a case where the user feels troublesome because an image needs to be captured by the user terminal.

  Therefore, the present invention has been made to solve such a technical problem, and an advertisement display system capable of providing advertisement information of an article drawn on an image without taking the user trouble, An object is to provide an advertisement display method, an advertisement generation device, and an advertisement display program.

  That is, an advertisement display system according to the present invention is an advertisement display system that includes a user terminal that displays a web page and an advertisement generation device that is configured to be communicable with the user terminal and generates advertisement information to be displayed on the user terminal. The user terminal includes a display unit that displays the web page, an input unit that receives a user operation for selecting a target web image to be processed from web images included in the web page, and the target web image. A terminal-side transmission unit that transmits attribute-related information for acquiring attribute information of the drawn article to the advertisement generation device; and a terminal-side reception unit that receives information from the advertisement generation device, and the advertisement The generation device is configured to be able to refer to a recording unit that records the attribute information of the product and the advertisement information of the product in association with each other. A device-side receiving unit that receives the attribute-related information, and acquires attribute information of an article drawn in the target web image based on the attribute-related information, and refers to the recording unit, An advertisement information generation unit that generates advertisement information of an article drawn on the device, and a device side transmission unit that transmits the advertisement information to the terminal side reception unit, and the display unit overlaps the target web image The advertisement information is displayed at a position not to be displayed.

  According to the advertisement display system of the present invention, a user operation for selecting a web image displayed on a web page is input by the input unit of the user terminal, and the target web selected by the user operation by the terminal-side transmission unit. Attribute-related information for acquiring the attribute information of the article drawn on the image is transmitted to the advertisement generation device, and the attribute information of the article drawn in the target web image based on the attribute-related information is sent by the advertisement information generation unit. The advertisement information is generated using the acquired attribute information and the information recorded in the recording unit, the generated advertisement information is transmitted to the user terminal by the device side transmission unit, and the advertisement is displayed by the display unit of the user terminal Information is displayed at a position where it does not overlap with the target web image. As described above, the user can acquire advertisement information related to the article drawn on the image only by selecting the image while browsing the web page without imaging the article using the user terminal. Further, since the advertisement information is displayed at a position that does not overlap with the image, the user can view both the web image and the advertisement information at a time. Therefore, it is possible to provide the advertisement information of the article drawn on the image without making the user troublesome.

  Here, the input unit inputs a selection range selected by the user operation in the target web image, and the terminal-side transmission unit transmits information specifying the position of the selection range to the advertisement generation device. Then, the advertisement information generation unit may acquire attribute information of an article drawn in the selection range. Alternatively, the input unit inputs a selection position selected by the user operation in the target web image, and the terminal-side transmission unit transmits information specifying the selection position to the advertisement generation device, The advertisement information generation unit may acquire attribute information of an article drawn at the selected position. By configuring in this way, even if a plurality of articles are displayed in the target web image, it is possible to appropriately generate advertisement information of the article desired by the user.

  Further, the input unit determines whether the target web image is an advertisement image based on link information of a web page associated with the target web image, and the display unit determines whether the target web image is In the case of the advertisement image, the advertisement information may not be displayed. By configuring in this way, it is possible to provide advertisement information of an article drawn on an image without making the user troublesome while avoiding hindering the advertising effect of existing advertisements.

  In addition, the display unit determines whether the web image is an advertisement image based on link information of a web page associated with the target web image, and the web image and the advertisement that are the advertisement image The display form of the web image that is not an image may be different. By comprising in this way, it can be alert | reported appropriately with respect to a user whether advertisement information is provided by the advertisement display system which concerns on this invention.

  The advertisement display method according to the present invention includes a user terminal that displays a web page, a recording unit that is configured to be communicable with the user terminal, and that records and associates attribute information of the product and advertisement information of the product. An advertisement display method executed by an advertisement display system including an advertisement generation device configured to be referable, wherein the user terminal is included in the web page and a first display step of displaying the web page An input step for receiving a user operation for selecting a target web image to be processed from a web image, and a terminal for transmitting attribute related information for acquiring attribute information of an article drawn on the target web image to the advertisement generation device A side transmission step, wherein the advertisement generation device receives the attribute related information, and the attribute related information. Obtaining the attribute information of the article drawn in the target web image on the basis of, and referring to the recording unit, generating advertisement information of the article drawn in the target web image; and An apparatus-side transmission step of transmitting the advertisement information to the user terminal, and further comprising a second display step in which the user terminal displays the advertisement information at a position that does not overlap the target web image. .

  An advertisement generation apparatus according to the present invention is an advertisement generation apparatus that is configured to be communicable with a user terminal that displays a web page and generates advertisement information to be displayed on the user terminal. It is configured to be able to refer to a recording unit that records advertisement information in association with it, and for acquiring attribute information of an article drawn on a target web image to be processed among web images included in the web page A device-side receiving unit that receives attribute-related information from the user terminal, and obtains attribute information of an article drawn in the target web image based on the attribute-related information, and refers to the recording unit, and the target An advertisement information generation unit that generates advertisement information of an article drawn in a web image, and a device side transmission unit that transmits the advertisement information to the terminal side reception unit.

  Furthermore, an advertisement display program according to the present invention is an advertisement display program for operating a user terminal that displays a web page, the user terminal including a display unit that displays the web page, and a web included in the web page. An input unit that receives a user operation for selecting a target web image to be processed from an image, attribute-related information for obtaining attribute information of an article drawn on the target web image, based on the attribute-related information A terminal-side transmitting unit that acquires attribute information of an article drawn in a web image and transmits the advertisement information of the article drawn in the target web image to the advertisement generation apparatus; and the article from the advertisement generation apparatus It functions as a terminal-side receiving unit that receives advertisement information related to the information, and the display unit does not overlap with the target web image Configured as a program to function to display the advertisement information on the location.

  According to the advertisement display method, the advertisement generation device, and the advertisement display program according to the present invention, the same effects as those of the advertisement display system according to the present invention described above can be obtained.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement information of the articles | goods drawn on the image can be provided, without making a user troublesome.

1 is a schematic configuration diagram of an advertisement display system according to an embodiment. It is a hardware block diagram of the apparatus contained in the advertisement display system concerning an embodiment. It is a functional block diagram of the advertisement display system concerning an embodiment. It is a flowchart which shows operation | movement of the advertisement display system which concerns on 1st Embodiment. It is an example of the web image displayed on the user terminal. (A) is a schematic diagram explaining an example of selection of a user terminal, (B) is a schematic diagram explaining an example of display of advertisement information. It is an example of a table stored in a search database, (A) is a correspondence table between images and attribute information, (B) is a correspondence table between attribute information and article information, and (C) is an article information and advertisement information table. It is a correspondence table. It is an example of a table stored in a search database, (A) is a correspondence table between text information and article information, and (B) is a correspondence table between article information and advertisement information. It is an example of a table stored in a search database, (A) is a correspondence table between image feature patterns and article information, (B) is a correspondence table between attribute information and article information, and (C) is article information and advertisement information. Is a correspondence table. It is a functional block diagram of the advertisement display system concerning a 2nd embodiment. It is a flowchart which shows operation | movement of the advertisement display system shown in FIG. (A) is an example in which a web image is divided, and (B) is an example of a table included in information acquired from a web server, which is a correspondence table between position information and text information. It is a flowchart which shows other operation | movement of the advertisement display system which concerns on 3rd Embodiment. (A) is a schematic diagram explaining an example of selection of a user terminal, (B) is a schematic diagram explaining an example of display of advertisement information. (A) is a schematic diagram explaining an example of selection of a user terminal, (B) is a schematic diagram explaining an example of display of advertisement information. It is an example of the web page displayed on the user terminal.

  Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
The advertisement display system according to the present embodiment is a system that displays an advertisement image on the user terminal when browsing a web page using the user terminal. As shown in FIG. 1, the advertisement display system 40 according to the present embodiment includes a shopping server (advertisement generating device) 1, a web server 2, and a user terminal. Note that there may be one user terminal or a plurality of user terminals. Here, for convenience, a total of three user terminals 3A to 3C are shown. Since all the functions of the user terminal 3A to the user terminal 3C are the same, the user terminal 3A will be described below as an example. The shopping server 1, the web server 2, and the user terminal 3A are each connected to the Internet and configured to be able to communicate with each other.

  FIG. 2 is a hardware configuration diagram of the shopping server 1, the web server 2, and the user terminal 3A. As shown in FIG. 2, the shopping server 1, the web server 2, and the user terminal 3A physically include a CPU (Central Processing Unit) 100, a ROM (Read Only Memory) 101, a RAM (Random Access Memory) 102, and the like. It is configured as a normal computer system including a main storage device, an input device 103 such as a camera or a keyboard, an output device 104 such as a display, an auxiliary storage device 105 such as a hard disk, a communication device 106 and the like. Each function of the shopping server 1, the web server 2, and the user terminal 3A, which will be described later, is configured so that an input device 103 and an output are controlled under the control of the CPU 100 by causing predetermined computer software to be read on hardware such as the CPU 100, the ROM 101, and the RAM 102. This is realized by operating the device 104 and reading and writing data in the main storage device and the auxiliary storage device 105.

  FIG. 3 is a functional block diagram of the shopping server 1, the web server 2, and the user terminal 3A. As illustrated in FIG. 3, the user terminal 3 </ b> A includes a display unit 31, an input unit 32, and a communication unit 30. The display unit 31 includes a browser that generates a web page and a display that draws the web page, and has a function of displaying the web page. The display unit 31 has a function of displaying advertisement information, which will be described later, superimposed on a web page. For example, the display unit 31 has a function of popping up and displaying advertisement information as a new browser window.

  The input unit 32 is configured to be able to input a user operation, and accepts the user operation via hardware such as a mouse, a keyboard, and a touch panel, for example. The input unit 32 has a function of accepting, as a user operation, an operation for requesting display of a web page, an operation for requesting display of advertisement information related to an image (web image) displayed in the web page, and the like. Yes. For example, the input unit 32 receives a web image selection operation for requesting display of advertisement information among a plurality of web images included in a web page. The input unit 32 receives, for example, an operation of positioning the cursor on the web image, a drag operation of the web image, or a click operation of the web image as an operation of selecting the web image to be processed (target web image). The input unit 32 has a function of outputting information related to a web image on which a user operation has been performed to the communication unit 30. The information related to the target web image is information (attribute related information) used for acquiring the attribute information of the article drawn on the target web image. For example, a reference destination address indicating a reference destination of the target web image is used. .

  The communication unit 30 functions as a transmission unit (terminal side transmission unit) and a reception unit (terminal side reception unit), and performs transmission / reception with the shopping server 1 and transmission / reception with the web server 2. The communication unit 30 has a function of transmitting a request for a web page input by the input unit 32 to the web server 2 and receiving the requested web page from the web server 2. In addition, the communication unit 30 has a function of transmitting a reference destination address indicating a reference destination of the target web image to the shopping server 1 and receiving advertisement information from the shopping server 1.

  The web server 2 includes a communication unit 20, a web providing unit 21, and a web information DB 22. The communication unit 20 performs transmission / reception with the web terminal 3 </ b> A and transmission / reception with the shopping server 1. Based on the request from the web terminal 3 </ b> A received by the communication unit 20, the web providing unit 21 generates a web page corresponding to the request based on the web information DB 22, and generates the generated web page. The function to output to. The web information DB 22 stores, for example, images displayed on HTML documents and web pages. The communication unit 20 transmits the information output from the web providing unit 21 to the user terminal 3A.

  The shopping server 1 includes a communication unit 10, an image acquisition unit 11, an advertisement information generation unit 12, a search DB (recording unit) 13, and a product DB (recording unit) 14. The communication unit 10 functions as a transmission unit (device-side transmission unit) and a reception unit (device-side reception unit), and performs transmission / reception with the web terminal 3 </ b> A and transmission / reception with the web server 2. The image acquisition unit 11 has a function of acquiring a target web image based on a reference destination address (attribute-related information) indicating a reference destination of the target web image transmitted from the user terminal 3A. For example, the image acquisition unit 11 requests the target web image from the web server 2 based on the reference address, and acquires the target web image from the web server 2. The image acquisition unit 11 has a function of outputting the acquired target web image to the advertisement information generation unit 12.

  The advertisement information generation unit 12 has a function of acquiring attribute information of an article drawn in a target web image obtained based on a reference address (attribute-related information). The advertisement information generation unit 12 acquires the attribute information of the article using a predetermined algorithm. For example, the advertisement information generation unit 12 recognizes an article drawn on the target web image using an image recognition technique and acquires attribute information of the article. The attribute information is information that includes a product name of an article or a name of an article category and identifies the article. In addition, as a method for acquiring attribute information using image recognition technology, for example, a method of learning a combination of attribute information of an article and an image in advance, and pattern matching between the learned image and the target web image, an article in advance A method for learning the attribute information of the image and the image feature pattern of the article and comparing the learned image feature pattern with the image feature pattern of the target web image, or character information (text information) given to the article from the image information Is used to acquire attribute information. The advertisement information generation unit 12 refers to the search DB 13 and acquires information used in the above method. The search DB 13 stores a table in which an image and article attribute information are associated, a table in which an image feature pattern and article attribute information are associated, or a table in which text information and attribute information are associated. .

  The advertisement information generation unit 12 acquires article information that is a subordinate concept of the article attribute information and can uniquely identify the article based on the article attribute information, and generates advertisement information related to the article. It has a function to do. For example, the advertisement information generation unit 12 refers to the product DB 14 and acquires information necessary for generating advertisement information. The product DB 14 stores a table in which article attribute information and article information are associated with each other, and a table in which article information and advertisement information are associated with each other. The advertisement information includes information such as an image of the product, a product description, the number of stocks, and a store. The advertisement information generation unit 12 has a function of outputting advertisement information to the communication unit 10.

  Next, the operation of the advertisement display system 40 according to the present embodiment will be described. FIG. 4 is a flowchart showing the operation of the advertisement display system 40 according to the present embodiment. The control process shown in FIG. 4 is executed at the timing when a web page request is made from the user terminal 3A. For example, when the input unit 32 receives a user's web page display operation, the communication unit 30 of the user terminal 3A transmits a web page request to the web server 2 (S10).

  In the web server 2, when the communication unit 20 receives the web page request transmitted in the process of S10, the web providing unit 21 constructs a web page satisfying the request from the web information DB 22. Then, the communication unit 20 of the web server 2 transmits the constructed web page to the user terminal 3A that transmitted the request for the web page (S12).

  In the user terminal 3A, when the communication unit 30 receives the web page transmitted in the process of S12, the display unit 31 displays the received web page (S14: first display step). FIG. 5 is an example of a web page displayed using a web browser. The web page W1 includes an image P1 of the article. The input unit 32 acquires operation information of the mouse cursor K located on the web page W1 and selects an image to be a target web image (S16: input step). For example, as shown in FIG. 6A, an operation for moving the mouse cursor on the image P1 is acquired. The input unit 32 determines that the user has selected the image P1 as the target web image (user operation image) by the above operation. When the process of S16 ends, the communication unit 30 transmits the URL of the image P1 to the shopping server 1 (S18: terminal side transmission step).

  In the shopping server 1, when the communication unit 10 receives the URL transmitted in the process of S18, the image acquisition unit 11 outputs a request for the image of the URL transmitted in the process of S18 (apparatus side reception step). The communication unit 10 transmits the request to the web server 2 (S20).

  In the web server 2, when the communication unit 20 receives the URL transmitted in the process of S20, the web providing unit 21 acquires the target web image stored in the web information DB 22 based on the URL. The communication unit 20 transmits the target web image to the shopping server 1 (S22).

  In the shopping server 1, the communication unit 10 receives the target web image transmitted in the process of S22 (image acquisition step). Then, the advertisement information generation unit 12 analyzes the target web image (S24: advertisement information generation step). Here, as an example, a case where the target web image is analyzed using an image matching technique will be described. Assume that the search DB 13 and the product DB 14 store in advance the table shown in FIG. 7 and images related to the table. 7A is a table stored in the search DB 13 and associated with images and attribute information. FIG. 7B is stored in the product DB 14 and associated with attribute information and article information. 7C is a table stored in the product DB 14 and associated with article information and advertisement information. The advertisement information generation unit 12 matches an already learned image (for example, image No. 1) with the target web image based on the table shown in FIG. The learned images are sequentially matched, and when the learned image matches the target web image, or when the learned image and the target web image are similar, the attribute information of the image is acquired. For example, image No. 1 and the target web image match, or the image No. 1 and the image feature amount of the target web image. If it can be determined that the bag drawn in 1 and the article drawn in the target web image are similar, the attribute information “bag” is acquired from the table. When the process of S24 ends, the advertisement information generation unit 12 generates advertisement information (S26).

  In the process of S26, the advertisement information generation unit 12 acquires the article information from the table in which the attribute information and the article information illustrated in FIG. 7B are associated with each other based on the attribute information acquired in the process of S24. . For example, when the attribute information is “bag”, the advertisement information generation unit 12 acquires “bag A”, “bag B”, “bag C”, and the like as the item information. Next, the advertisement information generation unit 12 acquires the advertisement information from the table in which the article information and the advertisement information shown in FIG. When the article information is “bag A”, “bag B”, or “bag C”, the advertisement information generation unit 12 acquires “advertisement A”, “advertisement B”, and “advertisement C” as advertisement information. . The advertisement information generation unit 12 generates advertisement information that has been changed to a format suitable for display on the user terminal 3A based on the acquired advertisement information. When the process of S26 ends, the process proceeds to the advertisement information transmission process (S28: device side transmission step). In the process of S28, the communication unit 10 transmits the advertisement information generated in the process of S26 to the user terminal 3A.

  In user terminal 3A, if advertising information transmitted by processing of S28 is received, advertising information will be displayed on a position which does not overlap with a target web picture (S30: 2nd display step). For example, as shown in FIG. 6B, advertisement images A1 and A2 are popped up and displayed around the target web image P1. Any form of pop-up may be used. For example, the advertisement images A1 and A2 may be popped up as a new browser window, or may be popped up without generating a browser window. Further, the advertisement images A1 and A2 may be linked to a retail store. That is, a link to a domain different from the domain of the web page being browsed by the user may be associated with the advertisement images A1 and A2. Note that the advertisement images A1 and A2 are arranged at positions close to the target web image P1 (aligned positions or adjacent positions) without overlapping the target web image P1. When the process of S30 ends, the series of operations shown in FIG. 4 ends.

  Thus, the control process shown in FIG. 4 is completed. By executing the control process shown in FIG. 4, an advertisement related to an image included on the web page is displayed at a position that does not overlap the image based on the user's intention. In the above-described control processing, the case where the analysis processing of the target web image shown in S24 is performed using the image matching technique has been described, but other algorithms may be used.

  For example, the advertisement information generation unit 12 may extract a product name or a brand name given to an article drawn on the target web image using text recognition technology as text information. It is assumed that the table shown in FIG. 8 is stored in advance in the search DB 13 and the product DB 14. 8A is a table stored in the search DB 13 and associated with text information and attribute information. FIG. 8B is stored in the product DB 14 and associated with attribute information and article information. 8C is a table stored in the product DB 14 and associated with article information and advertisement information. Based on the extracted text information, the advertisement information generation unit 12 specifies attribute information using the table shown in FIG. 8A, and specifies article information using the table shown in FIG. The advertisement information is acquired using the table shown in FIG.

  Further, the advertisement information generation unit 12 may extract a feature pattern of an article drawn on the target web image using an image recognition technique. It is assumed that the table shown in FIG. 9 is stored in advance in the search DB 13 and the product DB 14. 9A is a table stored in the search DB 13 and associated with feature patterns and attribute information. FIG. 9B is stored in the product DB 14 and associated with attribute information and article information. 9C is a table stored in the product DB 14 and associated with article information and advertisement information. The feature pattern is information indicating the feature of the article. For example, in the case of a back, the feature pattern is information that a handle is attached to an upper portion of a rectangular shape. The advertisement information generation unit 12 specifies attribute information using the table shown in FIG. 9A based on the extracted feature pattern, and specifies article information using the table shown in FIG. 9B. The advertisement information is acquired using the table shown in FIG.

  Next, an advertisement generation program for causing the shopping server 1 to function as an advertisement generation device will be described.

  The advertisement generation program includes a main module, an input module, and an arithmetic processing module. The main module is a part that comprehensively controls arithmetic processing. The input module operates the shopping server 1 so as to acquire information from the user terminal 3 </ b> A and the web server 2. The arithmetic processing module includes an image acquisition module and an advertisement information generation module. Functions realized by executing the main module, the input module, and the arithmetic processing module are the same as the functions of the image acquisition unit 11 and the advertisement information generation unit 12 of the shopping server 1 described above.

  The advertisement generation program is provided by a storage medium such as a ROM or a semiconductor memory, for example. The advertisement generation program may be provided as a data signal via a network.

  Next, an advertisement display program for operating the user terminal 3A that displays a web page will be described.

  The advertisement display program includes a main module, an input module, and an arithmetic processing module. The main module is a part that comprehensively controls arithmetic processing. The input module operates the user terminal 3 </ b> A so as to acquire information from the shopping server 1 and the web server 2. The arithmetic processing module includes a display module. Functions realized by executing the main module, the input module, and the arithmetic processing module are the same as the functions of the display unit 31, the input unit 32, and the communication unit 30 of the user terminal 3A described above.

  The advertisement display program is provided by a storage medium such as a ROM or a semiconductor memory, for example. The advertisement generation program may be provided as a data signal via a network. The advertisement display program may be installed in any of the browser toolbar, browser add-on, and browser itself.

  As described above, according to the advertisement display system 40 according to the first embodiment, the user operation for selecting the web image displayed on the web page is input by the input unit 32 of the user terminal 3A, and the user operation is performed by the communication unit 30. The reference destination address of the target web image selected by is transmitted to the shopping server 1, and the target web image is acquired based on the reference destination address by the image acquisition unit 11 of the shopping server 1, and the advertisement information generation unit 12, the search DB 13, and The product DB 14 generates advertisement information using the attribute information of the article drawn in the target web image, the generated advertisement information is transmitted to the user terminal 3A by the communication unit 10, and is displayed by the display unit 31 of the user terminal 3A. Advertisement information is displayed around the target web image. As described above, the user can acquire advertisement information related to the article drawn on the image only by selecting the image while browsing the web page without imaging the article using the user terminal 3A. . That is, the flow line until the advertisement information is presented can be shortened. Further, since the advertisement information is displayed around the image, the user can view both the web image and the advertisement information at a time. Therefore, it is possible to provide the advertisement information of the article drawn on the image without making the user troublesome.

(Second Embodiment)
The advertisement display system 40 according to the second embodiment is configured in substantially the same manner as the advertisement display system 40 according to the first embodiment, and the user terminal 3A side does not perform image analysis for the shopping server 1 to acquire attribute information. The difference is that the text information (attribute related information) related to the article drawn on the target web image is acquired. Below, it demonstrates centering on a different point from the advertisement display system 40 which concerns on 1st Embodiment, and description of the overlapping part is abbreviate | omitted.

  First, the configuration of the advertisement display system 40 will be described. FIG. 10 is a functional block diagram of the advertisement display system 40 according to the present embodiment.

  The user terminal 3A is configured in substantially the same manner as the user terminal 3A according to the first embodiment, and is different in that the user terminal 3A includes a text information acquisition unit 33. Moreover, some functions of the input unit 32 and the communication unit 30 are different. The input unit 32 has a function of inputting a selected position (coordinates) of a web image selected by a user operation in the web image. The input unit 32 has a function of outputting information on the selected position to the text information acquisition unit 33. The text information acquisition unit 33 has a function of acquiring text information related to an article drawn at or near the selected position based on the selected position selected by a user operation. For example, the text information acquisition unit 33 refers to information transmitted from the web server 2 (for example, information given when a web page is distributed), and acquires text information based on the selected position. The information transmitted from the web server 2 includes, for example, information (table) in which the selected position and text information are associated with each other. The communication unit 30 has a function of transmitting text information to the shopping server 1. Other configurations of the user terminal 3A are the same as those of the user terminal 3A according to the first embodiment.

  The shopping server 1 is configured in substantially the same manner as the shopping server 1 according to the first embodiment, and is different in that it does not include the image acquisition unit 11 and a partial function of the advertisement information generation unit 12. The advertisement information generation unit 12 has a function of generating advertisement information based on text information (attribute-related information) transmitted from the user terminal 3A. Other configurations of the shopping server 1 are the same as those of the shopping server 1 according to the first embodiment.

  Next, the operation of the advertisement display system 40 according to this embodiment will be described. FIG. 11 is a flowchart showing the operation of the advertisement display system 40 according to the present embodiment. The processing shown in S10 shown in FIG. 11 is the same as the processing of the advertisement display system 40 according to the first embodiment shown in FIG.

  In the process of S12, the web server 2 transmits a web page to the user terminal 3A. At this time, information in which the selected position is associated with the text information is also transmitted. For example, the web server 2 refers to the web information DB 22 and transmits information included in a table in which coordinate positions and text information are associated with each other. The process shown in S14 is the same as the process of the advertisement display system 40 according to the first embodiment shown in FIG.

  In the process of S16, the input unit 32 acquires the position information of the mouse cursor K located on the web page W1. Below, as shown to (A) of FIG. 12, the case where a target web image is divided | segmented into several partial area | regions E1-E9 and managed is demonstrated. Based on the position information of the mouse cursor K, the input unit 32 acquires which region (selected position) of the target web image is selected by the user. For example, an area E4 included in the position indicated by the mouse cursor K in FIG. When the process of S16 ends, the process proceeds to a text information acquisition process (S17).

  In the process of S17, the text information acquisition unit 33 refers to the information transmitted from the web server 2 in the process of S12, and acquires the text information based on the selection area acquired in the process of S16. Here, an example of information transmitted from the web server 2 is shown in FIG. FIG. 12B is a table in which the selected position is associated with the text information. The text information acquisition unit 33 acquires text information using the table shown in FIG. 12B based on the selected area. For example, when the selection position is E4, the product name A is acquired. When the process of S17 ends, the process proceeds to a transmission process (S18). In the process of S18, the communication unit 30 transmits the text information acquired in the process of S17 to the shopping server 1.

  When the shopping server 1 receives the text information, the advertisement information generation process is started (S26). The advertisement information generation unit 12 generates advertisement information based on the received text information. Since this processing is the same as the processing of the first embodiment shown in FIG. 4 (processing using the table shown in FIG. 8), description thereof is omitted. Further, the processing of S28 and S30 is the same as the processing of the advertisement display system 40 according to the first embodiment shown in FIG.

  This is the end of the control process shown in FIG. By executing the control process shown in FIG. 11, as in the control process shown in FIG. 4, the advertisement related to the image included on the web page is displayed at a position not superimposed on the image based on the user's intention. Is done. In the above-described control processing, a table in which the coordinate position and the text information are associated is stored in the web information DB 22 of the web server 2, and information related to the table is transmitted to the user terminal 3A side, and the table is used. Although an example of acquiring text information has been described, text information may be acquired by other methods. For example, on the user terminal 3A side, the product name or brand name given to the article drawn on the target web image using image recognition technology may be extracted as text information.

  As mentioned above, according to the advertisement display system 40 which concerns on 2nd Embodiment, there exists an effect similar to the advertisement display system which concerns on 1st Embodiment.

(Third embodiment)
The advertisement display system 40 according to the third embodiment is configured in substantially the same manner as the advertisement display system 40 according to the first embodiment, and the shopping server 1 does not acquire the target web image from the web server 2 and the user terminal 3A. The difference is that the target web image (attribute-related information) is acquired from. Below, it demonstrates centering on a different point from the advertisement display system 40 which concerns on 1st Embodiment, and description of the overlapping part is abbreviate | omitted. Below, it demonstrates centering on a different point from the advertisement display system 40 which concerns on 1st Embodiment, and description of the overlapping part is abbreviate | omitted.

  The configuration of the advertisement display system 40 is substantially the same as that of the advertisement display system 40 according to the first embodiment, except that the shopping server 1 does not include the image acquisition unit 11, and the other is the same.

  FIG. 13 is a flowchart showing the operation of the advertisement display system 40 according to the present embodiment. The processes shown in S10 to S16 shown in FIG. 13 are the same as those in the advertisement display system 40 according to the first embodiment shown in FIG. In the process of S18, the user terminal 3A transmits the target web image acquired in the process of S16 to the shopping server 1.

  When the shopping server 1 receives the target web image, the advertisement information generation process is started (S26). The advertisement information generation unit 12 generates advertisement information based on the received target web image. This process is the same as the process of the first embodiment shown in FIG. Further, the processing of S28 and S30 is the same as the processing of the advertisement display system 40 according to the first embodiment shown in FIG.

  Thus, the control process shown in FIG. 13 is finished. By executing the control process shown in FIG. 13, as in the control process shown in FIG. 4, the advertisement related to the image included on the web page is displayed at a position not superimposed on the image based on the user's intention. Is done.

  As mentioned above, according to the advertisement display system 40 concerning 3rd Embodiment, there exists an effect similar to the advertisement display system concerning 1st Embodiment.

(Fourth embodiment)
The advertisement display system 40 according to the fourth embodiment is configured in substantially the same manner as the advertisement display system 40 according to the first embodiment, and the configuration of the input unit 32 of the user terminal 3A is partially different. Below, it demonstrates centering on a different point from the advertisement display system 40 which concerns on 1st Embodiment, and description of the overlapping part is abbreviate | omitted.

  The input unit 32 of the user terminal 3A of the advertisement display system 40 according to the fourth embodiment has a function of inputting a selection range selected by a user operation on a web image. That is, the input unit 32 has a function of inputting position information of a selection range selected by a user operation. For example, the input unit 32 inputs a selection range of the target web image by receiving an operation of dragging the web image. To explain the web image P2 shown in FIG. 14A as an example, the input unit 32 receives a range S1 dragged by a user operation as a selection range (partial image).

  The input unit 32 has a function of inputting a selection position selected by a user operation on the web image. That is, the input unit 32 has a function of inputting position information of a selected position selected by a user operation. For example, the input unit 32 receives the operation of clicking the web image, and inputs the selection position of the target web image. If the web image P2 shown to (A) of FIG. 15 is demonstrated as an example, the input part 32 will receive the position S2 clicked by user operation as a selection position.

  The communication unit 30 of the user terminal 3 </ b> A transmits the selection range or the selection position acquired by the input unit 32 to the shopping server 1. When the communication unit 10 of the shopping server 1 receives the selection range, the advertisement information generation unit 12 performs image recognition on the articles included in the selection range of the target web image, and attributes of the articles included in the selection range. Get information and generate advertising information. For example, as shown in FIG. 14A, since a background is drawn in the selection range S1, advertisements A1 and A2 related to the background are displayed around the target web image as shown in FIG. Is displayed. Further, when the communication unit 10 of the shopping server 1 receives the selected position, the advertisement information generation unit 12 uses contrast information (for example, a contrast difference or contrast ratio between pixels) that is image information of the target web image. Then, the outline of the article in the target web image is specified, and a partial image (area surrounded by the outline of the article) including the selected position is acquired based on the outline of the article and the selected position. Then, the advertisement information generation unit 12 performs image recognition on the article in the partial image, acquires attribute information of the article in the target web image, and generates advertisement information about the article included in the selection range. For example, as shown in FIG. 15A, since the selected position S2 is included in the outline R1 of the hat, as shown in FIG. 15B, advertisements A3 and A4 related to the hat are included in the target web image. It is displayed around.

  Other configurations and operations are the same as those of the advertisement display system 40 according to the first embodiment. Moreover, although the said process content demonstrated based on the advertisement display system 40 which concerns on 1st Embodiment, you may apply to the advertisement display system 40 which concerns on 2nd or 3rd embodiment.

  As described above, according to the advertisement display system 40 according to the fourth embodiment, the same effects as the advertisement display system 40 according to the first and second embodiments are exhibited, and a plurality of articles are displayed in the target web image. Even if it exists, the advertising information of the goods which a user desires can be produced | generated appropriately.

(Fifth embodiment)
The advertisement display system 40 according to the fifth embodiment is configured in substantially the same manner as the advertisement display system 40 according to the first embodiment, and the configurations of the input unit 32 and the display unit 31 of the user terminal 3A are partially different. Below, it demonstrates centering on a different point from the advertisement display system 40 which concerns on 1st Embodiment, and description of the overlapping part is abbreviate | omitted.

  When displaying the web page, the display unit 31 of the user terminal 3A of the advertisement display system 40 according to the fifth embodiment determines whether or not the web image is the advertisement image using the reference address of the web image. It has a function. Here, the advertisement image is an image associated with a link (link information) to a domain different from the domain of the web page being browsed by the user. And the display part 31 has a function which displays differently the display form of the web image which is an advertisement image, and the web image which is not an advertisement image. For example, as shown in FIG. 16, it is assumed that a normal image P2 and advertisement images P3 and P4 exist on the web page W2. In this case, the display unit 31 displays the normal image P2 as it is, and creates and draws a frame F1 surrounding the image P2. Thus, the display mode is different so that the user can distinguish the normal image P2 and the advertisement images P3 and P4 at a glance.

  Further, the input unit 32 of the user terminal 3A has a function of determining whether or not the target web image selected by the user is an advertisement image based on link information of a web page associated with the target web image. ing. And the display part 31 does not display advertising information, when a target web image is an advertising image. Thereby, advertisement information is not displayed around the advertisement image.

  Other configurations and operations are the same as those of the advertisement display system 40 according to the first embodiment. Moreover, although the said process content demonstrated based on the advertisement display system 40 which concerns on 1st Embodiment, you may apply to the advertisement display system 40 which concerns on 2nd-5th embodiment.

  As described above, according to the advertisement display system 40 according to the fifth embodiment, the same effect as the advertisement display system 40 according to the first to third embodiments can be obtained, and the target web image can be obtained by the input unit 32 of the user terminal 3A. It is determined whether or not the target web image is an advertisement image using the reference destination address, and if the target web image is an advertisement image, no user operation is accepted. For this reason, it is possible to prevent the advertisement information from being displayed around the existing advertisement image. Therefore, it is possible to provide the advertisement information of the article drawn on the image without making the user troublesome while avoiding hindering the advertising effect of the existing advertisement.

  Further, according to the advertisement display system 40 according to the fifth embodiment, the display unit 31 determines whether the target web image is the advertisement image using the reference destination address of the target web image, and the web that is the advertisement image. Images and web images that are not advertisement images are displayed in different display forms. For this reason, it is possible to appropriately notify the user whether or not advertisement information is provided. Therefore, it is possible to avoid situations where the user feels troublesome, such as displaying advertisement information on an image that the user has not intended to operate.

  The above-described embodiment shows an example of the advertisement display system, the advertisement display method, the advertisement generation device, and the advertisement display program according to the present invention, and is limited to the system, the device, the method, the program, and the recording medium according to the embodiment. It may be modified or applied to other things.

  For example, in the above-described embodiment, the example in which the image recognition process is executed by the shopping server 1 or the web server 2 has been described. However, the image recognition process may be executed on the user terminal 3A side.

  Moreover, although embodiment mentioned above demonstrated the case where the shopping server 1 was provided with search DB13 and goods DB14, the search DB13 and goods DB14 should just be comprised from the shopping server 1 so that reference is possible.

  In the fourth embodiment, the example in which the advertisement information related to the article selected by the user from the images in which the plurality of articles are displayed has been described. However, in the case where the plurality of articles are displayed in the target web image. Even if there is no user's mouse operation, the user terminal 3A or the shopping server 1 may automatically set all the articles drawn in the target web image as targets for automatically generating advertisement information.

  Moreover, although embodiment mentioned above demonstrated the case where the advertisement information actually displayed to a user was an image, text information may be included. Further, the advertisement information may be only text information.

  Furthermore, in the second embodiment described above, an example in which text information is used as attribute-related information has been described. However, the text information shown in FIG. 12B may be attribute information itself. That is, attribute information may be included in the attribute related information.

  DESCRIPTION OF SYMBOLS 1 ... Shopping server (advertisement production | generation apparatus), 2 ... Web server, 3A, 3B, 3C ... User terminal, 10 ... Communication part (apparatus side receiving part, apparatus side transmission part), 11 ... Image acquisition part, 12 ... Advertisement information Generating unit, 13 ... Search DB (recording unit), 14 ... Product DB (recording unit), 30 ... Communication unit (terminal side receiving unit, terminal side transmitting unit), 31 ... Display unit, 32 ... Input unit, 40 ... Advertising Display system.

Claims (8)

An advertisement display system comprising: a user terminal that displays a web page; and an advertisement generation device that is configured to be communicable with the user terminal and generates advertisement information to be displayed on the user terminal,
The user terminal is
A display unit for displaying the web page;
An input unit for receiving a user operation for selecting a target web image to be processed from a web image included in the web page;
A terminal-side transmission unit that transmits attribute-related information for acquiring attribute information of an article drawn on the target web image to the advertisement generation device;
A terminal-side receiving unit that receives information from the advertisement generating device;
Have
The advertisement generation device includes:
It is configured to be able to refer to a recording unit that records the attribute information of the product and the advertisement information of the product in association with each other,
A device-side receiving unit that receives the attribute-related information from the user terminal;
Advertisement information that acquires attribute information of an article drawn in the target web image based on the attribute-related information, and generates advertisement information of the article drawn in the target web image with reference to the recording unit A generator,
A device-side transmitter that transmits the advertisement information to the terminal-side receiver;
Have
The display unit displays the advertisement information at a position that does not overlap with the target web image.
Advertising display system. The input unit inputs a selection range selected by the user operation in the target web image,
The terminal side transmission unit transmits information specifying the position of the selection range to the advertisement generation device,
The advertisement display system according to claim 1, wherein the advertisement information generation unit acquires attribute information of an article drawn in the selection range. The input unit inputs a selection position selected by the user operation in the target web image,
The terminal side transmission unit transmits information specifying the selected position to the advertisement generation device,
The advertisement display system according to claim 1, wherein the advertisement information generation unit acquires attribute information of an article drawn at the selected position. The input unit determines whether the target web image is an advertisement image based on link information of a web page associated with the target web image;
The advertisement display system according to any one of claims 1 to 3, wherein the display unit does not display the advertisement information when the target web image is the advertisement image.   The display unit determines whether the web image is an advertisement image based on link information of a web page associated with the target web image, and is not the web image that is the advertisement image and the advertisement image. The advertisement display system according to any one of claims 1 to 4, wherein a display form of the web image is different. A user terminal that displays a web page; and an advertisement generation device configured to be able to refer to a recording unit configured to be able to communicate with the user terminal and to record product attribute information and advertisement information of the product in association with each other. An advertisement display method executed by an advertisement display system comprising:
The user terminal is
A first display step for displaying the web page;
An input step of accepting a user operation for selecting a target web image to be processed from a web image included in the web page;
A terminal-side transmission step of transmitting attribute-related information for acquiring attribute information of an article drawn on the target web image to the advertisement generation device;
With
The advertisement generating device is
A device side receiving step of receiving the attribute related information;
Advertisement information that acquires attribute information of an article drawn in the target web image based on the attribute-related information, and generates advertisement information of the article drawn in the target web image with reference to the recording unit Generation step;
A device-side transmission step of transmitting the advertisement information to the user terminal;
With
The advertisement display method further comprising a second display step in which the user terminal displays the advertisement information at a position that does not overlap the target web image. An advertisement generating device configured to be communicable with a user terminal displaying a web page and generating advertisement information to be displayed on the user terminal,
It is configured to be able to refer to a recording unit that records the attribute information of the product and the advertisement information of the product in association with each other,
An apparatus-side receiving unit that receives, from the user terminal, attribute-related information for acquiring attribute information of an article drawn on a target web image to be processed among web images included in the web page;
Advertisement information that acquires attribute information of an article drawn in the target web image based on the attribute-related information, and generates advertisement information of the article drawn in the target web image with reference to the recording unit A generator,
A device-side transmitter that transmits the advertisement information to the terminal-side receiver;
An advertisement generation device comprising: An advertisement display program for operating a user terminal that displays a web page,
The user terminal
A display unit for displaying the web page;
An input unit that accepts a user operation to select a target web image to be processed from a web image included in the web page;
Attribute related information for acquiring attribute information of an article drawn on the target web image is acquired, and attribute information of an article drawn in the target web image is acquired based on the attribute related information. A terminal-side transmission unit that transmits to the advertisement generation device that generates the advertisement information of the article drawn on
While functioning as a terminal-side receiving unit that receives advertisement information related to the article from the advertisement generation device,
An advertisement display program that causes the display unit to function to display the advertisement information at a position that does not overlap the target web image.

Images