JP2003204539A - Video providing method and program for acquiring detailed contents of program video image - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system in which viewers, a broadcast station and manufacturers can reduce the cost by using the Internet and making many manufacturers provide details of a video image designated by a viewer among video images displayed on a TV screen. <P>SOLUTION: A TV station server 2, a video display apparatus 1 of a viewer and many manufacturer servers are connected to the Internet, when the viewer of the video display apparatus points out a video image among video images displayed on the TV screen, the video display apparatus 1 accesses the TV station server 2 having distributed the designated video image to transmit coordinates and the time of the image to the server 2. The TV station server 2 transmits URLs of many manufactures registered in advance and capable of providing an article corresponding to the pointed out contents video image to the image display apparatus 1, which displays the URLs on a SUB screen, the viewer selects any of them, and directly receives provision of the home page of the manufacturer. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention is a technology for linking information such as an Internet homepage to any object in a current broadcast (moving image) image, and corresponds to a moving image hyperlink.

[0002]

2. Description of the Related Art Conventionally, television broadcasting is performed by analog ground wave and C
There is S / BS digital broadcasting, and analog terrestrial waves obtain information only from the video and audio of the broadcast sent.
CS / BS digital sends other content besides the main stream due to channel multiplexing.

In recent years, it is possible to connect a computer to a network and receive a television broadcast.

In such a case, since bidirectionality is possible, in addition to the video / audio of the broadcast, other information regarding the broadcast and viewer requests such as questionnaires are displayed on the split screen of the computer. Increasing the amount of information provided.

[0005]

However, for analog terrestrial broadcasting, only video and audio information is available,
Even if you are interested and want to know more, you cannot look it up with the current TV device. For this reason, the current situation is to use various methods to look up information on desired products.

[0006] Further, in the CS / BS digital broadcasting, the broadcasting station creates contents for the broadcasting,
It semi-forcibly provides content that is in line with the intention of the broadcasting station.

Further, in a system in which a computer is connected to a network to receive a television broadcast,
Only the screen for the questionnaire etc. is displayed on the split screen.

For this reason, while the viewer is watching TV, there is a desired product, and even if he / she wants to obtain detailed information about the product immediately, he cannot know it. You have to use it to find out.

It is an object of the present invention to solve this problem by making the Internet and TV broadcasting cooperate well.

That is, regarding the image designated by the viewer among the images displayed on the TV screen using the Internet, which has been widely used in recent years, the details can be provided from a large number of manufacturers so that the viewer and the broadcast can be broadcast. To obtain a system that can reduce costs for both stations and manufacturers.

[0011]

According to the video providing method of the present invention, the viewer terminal receives the video transmitted from the program video providing station and displays it on the TV screen, and the viewer terminal is connected to the computer network. It is a video providing method for using the above-mentioned TV screen to display on the screen a home page related to what the viewer is interested in and to provide detailed information about the video content in the program.

In the viewer side terminal, every time the content image in the current screen displayed on the TV screen is designated, designated coordinate information in the screen, current time, and channel are sequentially used as screen point information. Extracting and saving, and URL codes of multiple sites for displaying homepages of all the sites that can provide detailed information of the multiple stored screen point information when the viewer requests. Is provided from the program image providing side via the computer network and stored, and URLs of a number of sites provided by the program image providing station are displayed to provide the home page of the site to the computer. The point is that the system is provided with steps for prompting.

Further, when the program video providing station receives the designated coordinates and the current time from the viewer terminal via the computer network, it extracts the URL of the site corresponding to these pieces of information. Providing to the viewer terminal via the computer network, and charging a predetermined fee to the site for each provision.

[0014]

BEST MODE FOR CARRYING OUT THE INVENTION <Embodiment 1> In the embodiment 1 of the present invention, a television broadcast and an internet home page are linked to each other, and the home page of the home page is added to the video information displayed in real time on the television as plus information. It is a system that functions as a video hyperlink that adds information.

This system comprises a video display device side 1 (software part and hardware part) and a broadcasting station (simply called T
A server 2 (server system part) of a V station) may be connected to the Internet 3 and a telephone network 4 (collectively referred to as a network). In addition, the network provides manufacturer A, which provides detailed information,
B, ..., A personal computer P is connected.

As shown in FIG. 1, the above-described video display device 1 has a display section 20 having the following configuration, and the hardware configuration is in addition to the display control section 6 and the TV circuit section 7 and the like. A new Internet connection unit (not shown), hard disk 8, CPU (not shown) and memory (not shown)
A remote controller 10 (or a touch panel screen: a remote controller in this embodiment), a video capture 11,
The control unit 12 and the like are included.

The software is the order function unit 15, as shown in FIG. This order function unit 15 is w
configured to operate on eb, at least T
V / SUB screen designated coordinate extraction processing 16 and TV station URL
A generation process 17, a transmission / reception process 18, a SUB screen information creation process 19 and the like are provided.

Further, the remote controller 10 has a large number of buttons (power on, channel selection, point designation, point move, save, stop) for operating the TV circuit section 7, order function section 15 and control section 12 to perform various operations. , Playback, etc.).

Further, the TV / SUB screen designation coordinate extraction processing 16 of the order function section 15 is started by operating the ON button of the remote controller 10, and as shown in FIG.
The display control unit 6 displays the display divided into the B screen area.

Then, when the point designation button of the remote controller 10 is pressed, the pointer Pi is displayed at a predetermined place (TV screen) using the display control section 6.

Then, for example, when the point designation button is pressed again, the current channel displayed on the display unit 20 from the TV circuit unit 7, the current time and the pointer position Q.
i is read and these are notified to the TV station URL generation processing 17.

When the point movement key (up, down, right, left) of the remote controller 10 is selected while the pointer Pi is displayed, the pointer P is pushed for the pressing time of the movement key.
Move i.

Further, the SUB screen information generation processing 19 displays the manufacturer's home page (corresponding to the pointer Pi) received by the transmission / reception processing 18 on the SUB screen and dials up the selected (selected by the order button) product. 18 is used to transmit to the manufacturer side.

This ordered product information is the user's telephone number,
It consists of name, address, product name, address, quantity, etc.

Further, the SUB screen information generation processing 19
When the product name is selected on the home page, the number of products and the product name are stored in the file 23, and the list of the file 23 is displayed on the SUB screen when the list display key of the remote controller 10 is pressed.

That is, the home page displayed on the split screen once is stored in the memory of this system with the address and the product name, and is displayed on the split screen as a list. By selecting the list, it is possible to display the homepage browsed in the past on a split screen and access the manufacturer.

The TV station URL generation processing 17 is performed by the TV / SU.
By the screen B designated coordinate extraction processing 16, the pointer position P
Each time i is notified, the current channel is read from the TV circuit unit 7 and stored in the file 22 in advance.
V station server URL (NTV server URL,
The URL of TBS, ...) Is transmitted to the TV station 2 via the Internet using the transmission / reception process 18 to transmit the current time, the pointer position Pi, and the user code.

In addition, the motion of the video being broadcast is fast,
When the designation operation by the remote controller 10 is difficult, the remote controller 10 is operated to save the hard disk 8.

That is, when the control unit 12 receives the push of the save button of the remote controller 10, the video signal is taken out from the TV circuit unit 7 using the video capture 11 and is compressed (MPEG, JPEG) and stored in the HDD 8. (It may be saved only for a preset time). Also,
In addition to recording the video, the display channel and the video time may be stored together as meta information.

Further, when the control unit 12 receives an operation such as a reproduction key of the remote controller 10 or slow reproduction, the video data is read out from the HDD 8 using the video capture 11 and decompressed to display it.

On the other hand, the TV station 2 side is provided with a WWW server 2a, a DB server 2b and the like. In other words, since a request is made from the viewer by the HTTP protocol via the Internet, the broadcasting station is configured by the cooperation of the WWW server and the database server.

The above-mentioned WWW server 2a includes an information provider search process 30 and a billing process 31.

The manufacturer search process 30 receives the time and coordinates from the Internet and searches a homepage table 33, which will be described later, stored in the DB server 2b in advance, and the details of the video selected by the viewer are obtained as a search result. The address of a certain home page (maker URL or personal computer address) is returned to the video display device 1 via the Internet.

When the coordinates from the viewer side are received and the coordinates of other records in the table 33 are overlapped, the manufacturer search processing 30 confirms the priority of the record and determines the one with the higher priority. Provide the URL of.

That is, the objects may partially overlap each other in the image. In that case, referring to the priority order of the homepage table 33, the target object (maker's URL) having a high priority order is specified.

The billing process 31 counts each time a URL is searched by the maker search process 30 and saves it in a billing table 34 in which a count value is associated with a broadcast time and a maker URL. , The count value of the same URL code is counted, the amount of money corresponding to this count value is obtained by referring to the charge fee of the homepage table 33, and the information provider (maker, individual) is charged.

When the URL is selected based on the priority, a normal count value (for example, 2 points (different depending on the time zone) is added with 1 point (different depending on the time zone)). To do.

FIG. 2 is an explanatory diagram of the home page table 33 of the DB server 2b on the broadcasting station side. As shown in FIG. 2, a broadcast start time A of a video (1 content (clothes, jewelry, clock, camera, etc.) displayed on 1 screen and its 1
The URL code of the providing manufacturer is associated with the end time B on one screen of the content. Further, the coordinates (X, Y) on the screen of the display unit 20 are associated with each other. There are a plurality of providers for each broadcasting time and each coordinate.

The coordinates are the coordinate range of one content image (product) on the screen, for example, the coordinate range of the shirt worn by the soccer player. This coordinate range is two points of coordinates X1X2 and Y1Y2 of one content image on the screen, which are diagonal coordinates of the area. Further, each record is associated with a priority order and a charge amount.

The system configured as described above will be described below with reference to the sequence diagram of FIG.

The viewer who is the user turns on the television circuit section 7 using the remote controller 10 (d1). When this is turned on, the TV circuit unit 7 displays the currently set channel image on the display unit. At this time, a SUB screen area is provided and displayed.

When the home page button (not shown) on the remote controller 10 is selected (d2: S in FIG. 4).
1) From the ROM, the program for this order function is loaded into the RAM, and the order function unit is activated (S2 in FIG. 4).

In the TV / SUB screen coordinate designation processing 16, the pointer Pi is displayed at a predetermined position on the screen (S in FIG. 4).
3). When there is a content video (video of a camera, jewelry, etc. on one screen) that the viewer is interested in on the image displayed on the TV screen, the remote controller 10 is operated to move the pointer Pi (see FIG. 4). S4).

Next, the viewer defines the product range on the screen (see FIG. 5) and presses the point designation button on the remote controller 10 (d3). The pressing signal is received by the TV / SUB screen designation coordinate extraction process 16, and the coordinates (Xi, Yi: 2 points each) of the range defined on the screen are acquired from the display control unit 6 and the TV station URL generation process 17 is performed. It is passed as selection point information (S5 in FIG. 4).

The TV station URL generation processing 17 obtains the currently selected channel from the TV circuit unit 7 (S6 of FIG. 5) in response to the reception of the selection point information, and from the OS unit (not shown). Get the current time (S7 in Fig. 4),
Obtain the TV station URL code from the file (S in FIG. 4)
8).

That is, based on the extracted channel, time, and absolute coordinates of the screen, the display channel is converted into the URL of each broadcasting station, and the clicked time and coordinates are created as the following URL.

For example, http://db.fujitv.co.jp/tv.../kensaku.cgi?time=193120&x=120.0&y=142.5 Access this URL to the server of the broadcasting station using the Internet connection device. (D4, S9 and S1 in FIG. 4)
0).

The WWW server 2a of the broadcasting station requests the DB server 2b for the URL of the manufacturer of the product using the received URL (d5, S20 and S2 in FIG. 6).
1, S22).

The manufacturer search processing 30 searches the home page table 33 of the DB server 2b (S2 in FIG. 6).
3) It is determined whether or not there is a maker's URL (corresponding data) corresponding to the received URL coordinates and time information (S24 in FIG. 6). At this time, since the screens of the video display device 1 have various sizes, the screen size is transmitted from the video display device 1 side together with the URL of the TV station, and the coordinates of the home page table 33 are adjusted to the standard screen. It is preferable to search the home page table 33 after performing the coordinate conversion. The above-mentioned home page table 33 is created based on the program table of the day or the day before and the commercial distribution request from the manufacturer.

Next, if it exists in step S24,
The HTML in which the URL is displayed is created and transmitted to the video display device 1 (d6, S25 in FIG. 6).

If the URL of the corresponding maker does not exist in step S24, an HTML for notifying that the URL does not exist is created and transmitted to the video display device 1 (d7, S26 in FIG. 6).

On the other hand, when the video display device 1 receives the URL of the video maker designated by the viewer from the TV station, as shown in FIG.
To display it on the SUB screen (S11 in FIG. 4). The URL displayed on this SUB screen is the UR from the TV station.
When there are a plurality of Ls, as shown in FIG.
L is displayed.

Then, the viewer selects the URL of the desired manufacturer from the sub-screen to access the Internet (S12 in FIG. 4). That is, when the viewer selects the content of one screen selected from the TV screen (video displayed (for example, camera)), the URL of the information provider (maker) who sells this video (camera) (for example, TV station). A plurality of registered manufacturers) are displayed, and the viewer selects a desired manufacturer from among them.

The maker name of the selected URL is read by the SUB screen information generation processing 19 and is transmitted and received using the transmission / reception processing.
It is transmitted to the server of station V (d8).

The WWW server 2a of the TV station registers the selected manufacturer name in the billing table 34 of the DB server 2b (d9).

Further, the SUB screen information generation processing 19 sends the URL of the manufacturer selected by the viewer on the SUB screen to the Internet (d10, S12 in FIG. 4) and stores the URL of this manufacturer in the memory.

The maker's www server 2a transmits the home page in response to the request request from the video display device 1 side (d11). Device 1 has a browser function and is shown in FIG.
As shown in, the SUB screen is displayed (S13) and the URL of this manufacturer is stored in the memory (S1).
4).

The viewer selects a desired product from the products displayed on the SUB screen (d12), and the device 1 sends the product information to the WWW server of the manufacturer.

On the other hand, in the charging process of the WWW server of the broadcasting station, the charging table is referred to at regular intervals, the number of times of access is counted, and the charge corresponding to the count value is calculated (d
14), bill using the WWW server of the manufacturer (d1)
5).

Therefore, the TV station side displays 1
The URLs of many makers are transmitted to the content video to select which one. In other words, if one content video is, for example, a shirt, it informs the viewer that there are many manufacturers that can provide shirts similar to that shirt, so the broadcasting station pays a commercial fee for one content. It will be shared by these companies, leading to reduction of commercial fees for each manufacturer.

Also, when the viewer selects one content video (shirt), it can be seen that there are not only one manufacturer but also various manufacturers, so that the manufacturer of his or her choice can be selected.

(Saving / Reproducing) When the broadcasted video moves quickly and it is difficult to operate the remote controller in real time, a hard disk is provided. Therefore, as shown in FIG. 8, when the power is turned on. , The TV circuit is turned on to activate the OS section (S30, S31). And
When the recording button is pressed, the control unit 12 operates the video capture 11 to store the TV video signal currently displayed on the screen from the TV circuit unit 7 in the hard disk 8 (S33).

That is, the control unit 12, as shown in FIG.
When the recording button is pressed, the video of the channel number is stored in the HDD 8 based on the preset time (S35). When the remote controller 10 presses the stop button, the video capture 11 is used to stop recording (S37).

Then, the remote controller 10 is again operated to rewind and stop, and the desired content is selected from the image on the TV screen using the pointer instruction button (S39).

When the pointer instruction button is pressed, the current time, the channel number, and the range coordinate designated by the pointer are passed to the TV station URL generation processing 17 in the same manner as above, and T
The maker's URL code (plural manufacturers) is passed from the V station, and the maker side (one company) provides it as a home page.

<Second Embodiment> The first embodiment of the present invention is
With the selection of each content video of the program video displayed on the TV screen (for example, piercings, shirts, or background video worn by the actor of the drama), the screen coordinates, time, channel number, etc. of the scene Save the screen point information for each selection.

Then, after receiving the URL of each maker (which may be an individual) registered in the TV station that can provide these products, these URLs are stored for each of the stored one-screen point information later. Viewers use it to order desired products.

Further, the TV station side charges a maker a predetermined fee when providing these URLs.

In this system, as in the embodiment, the video display device side 1 (software part and hardware part), the server 2 (server system part) of the broadcasting station, etc. (Also referred to as a network). Further, manufacturers A, B, ..., Personal computers P that provide detailed information are connected to the network.

As shown in FIG. 9, the above-mentioned video display device 1 is provided with a designated coordinate extraction process 41, a screen point information file 42, a SUB screen generation process 43, etc. (similar to the first embodiment). Descriptions of those are omitted).

The designated coordinate extraction processing 41 is started by operating the order function ON button (not shown) of the remote controller 10, and the pointer Pi is displayed on the display controller 6 when the point designation button of the remote controller 10 is pressed. When the point designation button is pressed again, the current channel displayed on the display section 20 from the TV circuit section 7, the current time, and the coordinates (pointer position Q
i) is read and this is saved in the screen point information file 41 as screen point information. This saving is divided and saved for each screen.

If the point move key (up, down, right, left) of the remote controller 10 is selected while the pointer Pi is being displayed, the pointer P is moved for the pressing time of the move key.
Move i.

Further, the designated coordinate extraction processing 41 sends an instruction to save the image on the TV screen to the control section 12a when the point designation button is pressed again.

The TV URL generation processing 17a is performed by the remote controller 1
When the 0 order URL code button (not shown) is pressed, a large number of screen point information per screen stored in the file 42 is read, and the TV station corresponding to the channel number indicated by the screen point information. Read the URL of the file from the file 22, screen point information and its TV station UR
L and L are passed to the transmission / reception processing 18 and transmitted to the TV station.

The SUB screen generation process 43 is an ordering URL.
When the code display request button is pressed, the SUB screen area and the TV area are provided on the screen of the display unit 20, and the control unit 12a is instructed to display the reproduction screen in the TV area. Further, when the transmission / reception processing 18 receives the maker URL from the TV broadcasting station side, the maker URL is displayed in the upper part of the SUB area, and the home page from the maker is displayed in the range from the center to the lower part of the SUB screen by using the browser function. Display it.

On the other hand, on the TV station 2 side, the first embodiment described above is used.
Similarly to the above, the WWW server 2a and the DB server 2b are provided.

The above-mentioned WWW server 2a is provided with a manufacturer search process 30a and a billing process 31a.

The maker search process 30a receives a large number of maker URL request information (current time and point-designated coordinates) from the video display device 1 on the viewer side via the Internet.

Then, the manufacturer search processing 30a receives a large number of manufacturer URL request information, determines whether or not the manufacturer URL corresponding to each manufacturer URL request information exists in the home page table 33,
All the existing manufacturer URLs are returned to the video display device 1 via the Internet.

The charging process 31 is performed every time the URL is searched by the manufacturer search process 30a as in the first embodiment.
The count value is stored in the billing table 34 in which the count value is associated with the broadcast time and the maker URL. When a certain period of time has passed, the count value of the same URL code is counted and the amount of money according to this count value is stored in the homepage table The charge is charged by referring to the charge charge 33.

When the URL is selected based on the priority, a normal count value (for example, 2 points (different depending on the time zone) is added with 1 point (different depending on the time zone)). To do.

FIG. 10 is a sequence diagram for explaining the operation of the content ordering / ordering system according to the second embodiment.

The viewer, who is the user, uses the remote controller 10 to display the currently set channel image on the display unit 20 (d20), and operates the order function button of the remote controller 10 to load the program for the main order function from the ROM. RA
Load it to M and activate the order function unit 40 (d2
1). The designated coordinate extraction processing 41 of the order function unit 40 displays the pointer Pi at a predetermined position on the screen. The viewer operates the remote controller 10 to move the pointer Pi when there is a content video of interest (video of a camera, jewelry, etc. in one screen).

Next, the viewer defines the product range on the screen (see FIG. 5) and presses the point designation button on the remote controller 10. The designated coordinate extraction processing 16 receives the pressing signal (d22), and the coordinate (X
(i, Yi: 2 points each) are acquired from the display control unit 6, and the current channel number and current time are extracted and saved in the file 42 as screen point information.
Such an operation is performed every time the point designation button is pressed (d23a ... d23n). Then, the storage is divided and saved for each screen or program.

When the point designation button is pressed, a save instruction is given to the control section 12a. That is,
The current screen (including point Pi) is stored in the HDD 8.

Next, when there is a request for displaying the order URL code from the remote controller 10 (d24), the TV station URL generation processing 17a reads the screen point information group that is divided and stored in the file 42, and assigns it to this channel number. The corresponding TV station URL is extracted from the file 22 and the site of the TV station is accessed using the Internet (d25). It is preferable that the display request of the ordering URL code is made by pressing the reproduction button of the remote controller 10 to reproduce the image on the HDD and then stopping the reproduction at a desired scene.

Next, when receiving the ordering URL code, the TV station URL generation processing 17a transmits the screen point information group (one screen, program) of the file 42 to the TV station using the Internet (d26). .

At this time, the SUB screen generation processing 43
The UB screen area and the TV area are provided on the screen of the display unit 20, and the control unit 1 issues an instruction to display the playback screen in the TV area.
Instruct 2a.

On the other hand, the manufacturer search processing 30a of the WWW server 2a of the TV station uses a large number of screen point information (current time and point-designated coordinates) from the video display device 1 on the viewer side.
And the manufacturer URL corresponding to each screen point information is the home page table 3 of the DB server 2b.
It is determined whether or not 3 exists, and all the existing manufacturer URLs are sequentially extracted from the DB server 2b (d27).
a ... 27n).

The manufacturer search processing 30a temporarily stores the URLs of all the extracted manufacturers and sends them to the video display device 1 via the Internet (d28).

The billing process 31 is performed every time the URL is searched by the manufacturer search process 30a as in the first embodiment.
The count value is stored in the billing table 34 in which the count value is associated with the broadcast time and the maker URL. When a certain period of time has passed, the count value of the same URL code is counted and the amount of money according to this count value is stored in the homepage table. The charge is charged by referring to the charge charge 33.

Next, when the URLs of a large number of manufacturers are received, the SUB screen generation processing 43 displays a large number of URLs of the manufacturers in the SUB screen area.

When the viewer selects a desired maker from the SUB screen, the SUB screen generation processing 43 transmits the selected maker name to the broadcasting station via the Internet (d29). In the billing process of the broadcasting station, when the maker name is transmitted, the count value of the billing table corresponding to the maker name is updated, and the updated value is written in the billing table of the DB server 2 (d30). That is, the manufacturer U selected by the viewer
The RL is charged separately to the manufacturer.

On the other hand, the SUB screen generation processing 43 executes the SUB
When the maker URL displayed on the screen is selected, the maker URL is used to directly access the maker to receive a home page (d31, d32, d33, d3).
4). SUB screen generation process
Display on the screen (see FIG. 12).

Therefore, for example, in one screen (or one program), a TV station can provide a home page of a manufacturer that can provide a large number of products designated by the viewer, and the TV station can display one program, one screen. Will encourage the entry of many manufacturers.

In the above embodiment, the manufacturer search process, the billing process, and each table are provided on the TV station side, but they may be provided on the video display device 1.

For example, in the case of the video display device 1 capable of receiving the CS / BS digital broadcast, the TV station side encrypts and transmits the program of the order function unit 15 in addition to the program stream. That is, the video display device 1 includes the remote controller 10
By the operation of, the TV screen and the sub screen are displayed on the display unit 20, and the coordinate range of one content video pointed by the pointer Pi on the TV screen, the channel number, and the current time are sent to the TV station which sent them.

Also, the manufacturer search process 30 is performed from the broadcasting station side.
And the counting process (not shown) may be transmitted to the home page table 33 (however, the charging fee is not transmitted).

In this way, the maker's U will be immediately selected with the selection of one content video on the TV screen of the display unit 20.
Search the RL and access the manufacturer directly to receive the homepage.

In the counting process, each time the content video is selected and the URL of the maker on the SUB screen is selected, counting is performed, and this count value is stored in association with the URL of the maker. And for a certain period (eg January)
When elapses, the cumulative count value is transmitted to the TV station side, and the TV station side charges the actual manufacturer.

Further, in the above embodiment, the TV screen 1
Every time a content video is specified, it is said that the TV station that delivered the program will be accessed. However, in the broadcasting industry, one destination (server) is decided, and from that, each manufacturer pays a charge to the manufacturer. May be.

When the viewer does not provide information for the video of interest, the viewer can select whether to provide the information of the main broadcast content or not display anything. The display device 1 is provided.

Further, if the viewer is interested in selecting the same target object, if the target object has several homepage sites, or if the same site has various information, the server Depending on the search conditions, the manufacturer may display different homepages instead of the one displayed once or provide different pages depending on the scene being displayed.

The order function section of the image display device 1 of the above embodiment may be built in the TV device or the VIDEO device personal computer. Alternatively, it may be connected to another video display device as a single device.

[0105]

As described above, according to the video display device of the present invention, when one content video image displayed on the TV screen is designated, the screen point information is saved for each designation,
The URLs of a number of sites that can provide detailed information (for example, products) corresponding to these designated content videos are displayed by a request from the viewer, and when the URLs of these sites are selected, the computer network is displayed. Display the home page of the site via.

Therefore, the viewer can obtain the home page of the desired site later by watching the moving image. That is,
Viewers can later acquire positive α information in addition to actual video and audio on TV broadcasting. Also, since the viewer can obtain only the requested information, the efficiency of information provision can be improved.

When the program image providing apparatus is a TV station, a large number of manufacturers exist for commercials of one content, so that the manufacturer can reduce the cost of commercial charges.

Also, since the broadcasting station can obtain account information such as how many times the requested item or person has been clicked, it is possible to know the interest or popularity of the tie-up product or person, which is a great marketing information. Useful.

Further, since information can be added to all the things displayed in the image, the advertising effect as a tie-up can be greatly enhanced, and there is a possibility that a tie-up contract can be made for all things.

[Brief description of drawings]

FIG. 1 is a schematic configuration diagram of a video content ordering / ordering system according to a first embodiment.

FIG. 2 is an explanatory diagram of a home page table according to the embodiment.

FIG. 3 is a sequence diagram illustrating the operation of the embodiment.

FIG. 4 is a flowchart illustrating an operation of the video display device according to the present embodiment.

FIG. 5 is an explanatory diagram illustrating a coordinate range for point designation.

FIG. 6 is a flowchart explaining the operation on the broadcast station side of the present embodiment.

FIG. 7 is an explanatory diagram illustrating a transition of a SUB screen according to the present embodiment.

FIG. 8 is a flowchart illustrating reproduction and recording of the video display device according to the present embodiment.

FIG. 9 is a schematic configuration diagram of a video content ordering / placing system according to the second embodiment.

FIG. 10 is a sequence diagram illustrating the operation of the second embodiment.

FIG. 11 is a sequence diagram illustrating the operation of the second embodiment.

FIG. 12 is an explanatory diagram illustrating an example of a screen according to the second embodiment.

[Explanation of symbols]

1 Video display device 2 Broadcast server 3 Internet 6 Display control unit 7 TV circuit section 10 remote control 11 video capture 12 Control unit 15 Order function department 16 TV / SUB screen designated coordinate extraction processing 17 TV station URL generation processing 18 Transmission / reception processing 19 SUB screen information creation process

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04N 5/45 H04N 5/45 5/76 5/76 Z 5/765 7/16 C 5/781 5 / 91 L 7/16 5/781 510C F term (reference) 5C025 BA25 BA27 BA28 BA30 CA02 CA06 CB10 DA01 DA05 5C052 AA01 AB04 DD04 5C053 FA23 KA04 KA24 LA07 5C064 BA01 BB01 BB07 BC18 BC23 BC25 BD02 BD08 BD14

Claims (6)

[Claims] 1. A viewer terminal receives a video transmitted from a program video providing station and displays it on a TV screen, and this viewer terminal uses a computer network to make the viewer of the TV screen interested. Is a video providing method for displaying detailed information about video content in a program by displaying a home page on the screen on the screen, and in the viewer side terminal, the content video in the current screen displayed on the TV screen. Each time the screen is designated, the designated coordinate information, the current time, and the channel in the screen are sequentially extracted and stored as screen point information; and when the viewer requests, the stored screens are stored. U of many sites to display homepages of all sites that can provide detailed point information
Providing the RL code from the program image providing side via the computer network and storing the RL code; and URs of a number of sites provided by the program image providing station.
Displaying L and urging the home page of the site to be provided using the computer system. 2. The viewer side terminal provides the program to prompt the user to select URLs of a number of sites on the screen, and to charge a predetermined fee to the sites when the URLs are selected. Transmitting the selection information to a station via the computer network. 3. The viewer terminal transmits the screen point information to the program video providing station via the computer network every time the content video of the TV screen is designated, and the program video is provided. The method for providing an image according to claim 1 or 2, further comprising: providing the URLs of a number of sites capable of providing the detailed information for one content image from the providing station. 4. The viewer terminal has a built-in hard disk, and means for storing an image of the TV screen on the hard disk for a preset time in response to input of a recording instruction, and a playback instruction. When the input is input, the stored image in the hard disk is reproduced and displayed on the TV screen, and when the instruction to stop or rewind is input, the image is stopped or rewound. The image providing method according to any one of 1 to 3. 5. The program image providing station is a site connected to each broadcasting station via the Internet, the site being connected to the image display device of each viewer on the Internet, and the image display device of the viewer. From the channel number, the current time, and the designated coordinate information on the screen, and allocating to the server of the broadcasting station of the channel number via the Internet. The video providing method described. 6. A viewer terminal receives an image transmitted by radio waves from a program image providing station side and displays it on a TV screen, and the viewer terminal uses the computer network to perform the T
A program used in a content detail acquisition system of a program video for displaying on a screen a home page related to what the viewer of the V screen is interested in. The content video in the current screen displayed on the TV screen is designated. A unit for sequentially extracting and storing the designated coordinate information, the current time, and the channel as the screen point information for each screen, and details of the stored many screen point information when the viewer requests. U of many sites to display the homepages of all sites that can provide information
Means for storing and storing the RL code from the program image providing side via the computer network, and URs of a number of sites provided by the program image providing station.
A program video content detail acquisition program for functioning as a means for displaying L.