JP2012128586A - Access analysis system, access analysis method and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To grasp a relationship between electronic mail and access to a Web page, and detect the user and the Web page associated with the access.SOLUTION: An electronic mail generation part 100 transmits electronic mail 100 prepared for respective users in which a personal URL is described to the respective users. When a user clicks on the personal URL, a user terminal 30 accesses an entrance page 200 dedicated to the user and then makes a redirection to a detailed page 201. An access analysis part 210 detects a domain, access frequency, and user identification information of the user terminal accessing to the entrance page 200.

Description

  The present invention relates to an access analysis system, an access analysis method, and a computer program.

  Advertising activities and sales promotion activities using so-called Internet websites or information communication technologies such as e-mail are actively carried out. There are relatively many forms in which an outline of a product or service (hereinafter referred to as a product or the like) is introduced by an e-mail that is a direct mail, and a detailed explanation is made at a link destination in the e-mail. Among many users who have received an e-mail, an interested user clicks a URL (Uniform Resource Locator) in the e-mail and browses an external website.

  The direct mail issuer manages the access history of the website in order to confirm the advertising effectiveness. The access history includes information indicating when and from what domain (IP address) and how many times access has been made. By searching the domain name from the IP address, the name of the organization (company name, university name, government office name, etc.) of the address source can be known (Patent Document 1).

Special table 2008-529190 gazette

  In the prior art, even if the domain name is known, it is not possible to determine who accessed in the organization. Normally, a global IP address is not assigned to each user, and each user accesses an external website via an organization proxy server or the like. Therefore, even if different users in the organization browse the same website, the access of each user cannot be determined only by the access history.

  For this reason, there is a problem in that it is difficult to determine the relationship between direct mail and browsing of the website, and it is difficult to measure the effect of direct mail. In addition, it is impossible to conduct sales (follow-up sales) for users who are actually interested in direct mail.

  SUMMARY OF THE INVENTION An object of the present invention is to provide an access analysis system, an access analysis method, and a computer program that can identify a user who accesses a web page by determining the relationship between an electronic mail and a web page. The further objective of this invention will become clear from description of embodiment mentioned later.

  In order to solve the above problems, a system according to an embodiment is an access analysis system for analyzing access to information resources on a communication network, and each user's e-mail address and each user is a communication terminal. Resource management information for accessing information resources by using the resource access information prepared for each user, and management information for managing the user identification information for identifying each user, and management Information is used to generate and send an email including resource access information for each user, and when each user accesses an information resource using a communication terminal based on the resource access information, management And an access analysis unit for identifying an access source user among the users using the information.

  The information resource further includes an information resource generation unit that generates a first information resource for each resource access information and a second information resource that is associated with each first information resource in common. When the communication terminal accesses the first information resource based on the resource access information, the access destination of the communication terminal can be changed to the second information resource.

  The information resource is configured as a so-called web page, for example. Web pages are maintained in a server on a communication network such as the Internet. The web page can reproduce, for example, text, graphics, still images, moving images, music, and the like.

  The resource access information is information for the communication terminal to access the information resource via the communication network, and is expressed in a format such as a URL. In the embodiment, dedicated resource access information and information resources are prepared in advance for each user.

  The communication terminal is configured as a computer terminal having a function for connecting to a communication network and a function for browsing information resources, such as a personal computer, a portable information terminal, and a cellular phone. Note that the communication terminal does not have to have all the functions for browsing information resources from the beginning. For example, when the communication terminal accesses the information resource, the computer program necessary for reproducing all or a part of the information resource may be downloaded from the server to the communication terminal.

  Management information manages the correspondence between users and information resources. The management information manages, for example, a user's e-mail address, user-specific resource access information, and user identification information in association with each user. Therefore, when access to the information resource is detected, the access analysis unit can identify which user is accessing only by referring to the management information.

  However, the user may transfer an e-mail addressed to the user to another user, and the other user may access the information resource based on the resource access information in the e-mail. In this case, the user who actually accessed the information resource is different from the user who issued the resource access information corresponding to the information resource. In this case, by comparing the access source identification information (for example, domain) for identifying the accessed communication terminal of the user on the communication network and the domain of the organization to which the user who is the resource access information issue destination belongs, It is possible to detect a difference between a user to whom resource access information has been distributed and a user who has actually accessed the resource access information.

  In one embodiment, the information resource generation unit generates, as information resources, a first information resource for each resource access information and a second information resource that is commonly associated with each first information resource. One information resource may change the access destination of the communication terminal to the second information resource when the communication terminal accesses the first information resource based on the resource access information.

  When the user selects the resource access information in the e-mail, the communication terminal accesses the first information resource. The first information resource is prepared exclusively for the user. The first information resource gives an instruction to the communication terminal to access the second information resource by using a technique such as HTTP (HyperText Transfer Protocol) redirection, for example. The communication terminal accesses the second information resource according to the instruction. The first information resource serves as an entrance for guiding the communication terminal to the second information resource. Since the first information resource only needs to have a minimum function necessary to guide the communication terminal to the second information resource, the data size can be reduced. Since the second information resource includes information for describing a product or the like, the data size is larger than that of the first information resource. The information resource may not be divided into the first information resource and the second information resource. The configuration may be such that an information resource corresponding to the second information resource (that is, an information resource that includes explanation information that explains a product or the like and is shared by a plurality of users) is generated for each user. However, in this case, an information resource having a relatively large data size is prepared for each user, so that the data size of the entire information resource increases.

  On the other hand, the information resource generation unit generates a second information resource including explanatory information such as a product to be shown to the user, and a first information resource generated for each user to guide the second information resource. In this case, the first information resource is prepared for each user. However, since the data size is small, the consumption amount of the storage area of the server is small. Therefore, even if the distribution destination of the resource access information increases, the consumption amount of the storage area of the server does not increase so much.

  In one embodiment, a user analysis unit that classifies an access source user identified by the access analysis unit and outputs a classification result may be further provided.

In addition, the access analysis unit can detect the number of times the communication terminal has accessed the information resource, and the user analysis unit can identify the user to whom the resource access information is distributed, the access source identification information for identifying the access number and the access source. The first area with a relatively large number, the second area with a relatively large number of accesses but a relatively small number of access source identification information, and the relatively small number of accesses but a relatively large number of access source identification information Classification may be performed so as to belong to any one of the third area and the fourth area having a relatively small number of accesses and access source identification information, and the classification result can be output.

  The access analysis unit classifies the access source user into one of the first area, the second area, the third area, and the fourth area. Thereby, for example, the influence or the influence range of the user who distributed the resource access information can be measured.

The resource access information may include user identification information and organization identification information for identifying the organization to which the user belongs according to a predetermined rule, and the resource access information may be configured to be readable according to the predetermined rule. That is, for example, a computer, a computer program, and an administrator who know a predetermined rule can distinguish user identification information and organization identification information from resource access information.

The resource access information can be generated based on information including user identification information and organization identification information, and can be created in a form that the user cannot read. Here, “unreadable” means that even if the user sees the resource access information, it cannot clearly recognize that the user identification information and the organization identification information are included therein.
Since the user cannot read the resource access information, it is possible to reduce the possibility that the user illegally accesses the resource access information for others. Furthermore, it can be hidden from the user that the resource access information has been generated to identify the user, and the user's discomfort or alertness can be eased. Furthermore, since the resource access information is based on the organization identification information, it can be relatively easily determined whether or not the user who has accessed the information resource is a user to whom the resource access information has been distributed.

  In another embodiment, the management information corresponds to a plurality of information resources related to a plurality of objects, and a plurality of resource access information generated differently for each user is converted into an email and user identification information for each user. The e-mail generation unit generates and transmits an e-mail including each resource access information for each user using the management information, and the access analysis unit allows each user to specify a communication terminal. When the information resource is accessed using, the access source identification information for identifying the access source communication terminal on the communication network, the user identification information corresponding to the access source user, and the number of times the information resource has been accessed Detect and save each.

  The plurality of objects indicate various tangible or intangible objects such as a person, a movie, music, a book, a store, a nation, a food and drink, and the like. The e-mail addressed to each user includes resource access information corresponding to a plurality of information resources related to a plurality of objects. For example, a rule that allows the user to select only one of a plurality of resource access information can be used as a voting system. In the case of a rule that allows the user to select all of a plurality of resource access information, for example, information such as products may be presented to the user step by step, or the use of copyrighted work may be managed for each copyrighted work it can.

FIG. 1 is an overall view of a computer system including an access analysis system. FIG. 2 is a functional configuration diagram of the access analysis system. FIG. 3 is an explanatory diagram showing the relationship between each table used for access analysis. FIG. 4 is an explanatory diagram showing the relationship between individual URLs and access analysis for each user. FIG. 5 is a flowchart showing the overall operation. FIG. 6 is a flowchart showing a process for creating an individual URL and a process for creating an e-mail. FIG. 7 is a flowchart showing processing for creating an entry page. FIG. 8 is a flowchart showing processing for analyzing an access source. FIG. 9 is a flowchart illustrating processing for analyzing an access source according to the second embodiment. FIG. 10 is an explanatory diagram showing a user analysis result. FIG. 11 is a flowchart showing processing for creating an individual URL in consideration of time according to the third embodiment. FIG. 12 relates to the fourth embodiment and is an explanatory diagram when applied to a voting system. FIG. 13 is a flowchart showing processing for analyzing an access source. FIG. 14 is an explanatory diagram illustrating a case where resource access information is generated for each group and for each user according to the fifth embodiment. FIG. 15 is an explanatory diagram when applied to a system using a copyrighted work according to the sixth embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In this embodiment, as described below, a dedicated URL for each user is notified to each user, and a user who has accessed the dedicated URL is detected. The scope of the present invention is not limited to the configurations described in the examples.

  A first embodiment will be described with reference to FIGS. FIG. 1 is an explanatory diagram showing the overall configuration of the computer system. The computer system includes, for example, at least one e-mail server 10, at least one web server 20, a plurality of user terminals 30, and at least one management terminal 40. The communication network CN is connected to be capable of bidirectional communication.

  The access analysis system 50 includes an electronic mail server 10 and a web server 20. Furthermore, the access analysis system 50 may include a management terminal 40.

  The electronic mail server 10 is configured as a computer including a microprocessor 11, a memory 12, a disk 13, and a communication interface 14, for example. A predetermined computer program 110, management information 120, 130, and the like are stored in either or both of the memory 12 and the disk 13, as will be described later with reference to FIG.

  When the microprocessor executes the predetermined computer program 110, an individual URL (dedicated URL) for each user is generated, and the electronic mail 100 including the individual URL can be created.

  The web server 20 is also configured as a computer including a microprocessor 21, a memory 22, a disk 13, and a communication interface 24, for example. In one or both of the memory 22 and the disk 23, other predetermined computer programs 210 and 220, other management information 230, web page information 200 and 201, and the like are stored.

  When the microprocessor 21 executes another predetermined computer program 210, access to the entry page 200 and the detail page 201 (see FIG. 2) is analyzed. Further, when the microprocessor 21 executes the computer program 220, an entrance page 200 for each user and a detail page 201 common to a plurality of users are generated and provided so as to be accessible.

  The user terminal 30 corresponds to a “communication terminal”. The user terminal 30 is also configured as a computer including a microprocessor 31, a memory 32, a disk 33, and a communication interface 34, for example. For example, a computer program for realizing a web browser is stored in either or both of the memory 32 and the disk 33.

  When the microprocessor 31 executes the computer program, the user terminal 30 can receive the e-mail 100 from the e-mail server 10 and can access the entry page 200 indicated by the individual URL described in the e-mail. . The web browser and the mail client for receiving e-mail may be configured separately.

  FIG. 2 shows a functional configuration of the access analysis system 50. The email generation unit 110 is a function for creating the email 100 for each user. Although details will be described later, the e-mail creating unit 110 creates the e-mail 100 for each user by using the mail address management table 120 and the text management table 130. The e-mail 100 includes a dedicated URL for each user.

  The web page generation unit 220 of the web server 20 provides an entrance page 200 corresponding to each user and a detail page 201 that is commonly applied to a plurality of users. Each of the web pages 200 and 201 corresponds to an “information resource”. Each entry page 200 corresponds to a “first information resource”, and the detail page 201 corresponds to a “second information resource”.

  Each entrance page 200 prepared for each user is associated with one detail page 201. When each user accesses his / her own entrance page 200 using the user terminal 30, the entrance page 200 instructs the web browser of the user terminal 30 to access the detail page 201. In accordance with this instruction, the web browser of the user terminal 30 accesses the detail page 201 and acquires a detailed description of the product or the like.

  Each entrance page 200 accepts each user's access and redirects it to the detail page 201. Accordingly, it is sufficient that each entry page 200 is composed of a minimum amount of data as a web page having a redirect function. For this reason, even when the number of users is large, the total data size of the entrance page 200 is not so large.

  The detail page 201 is a web page for introducing products and the like to the user using characters, still images, moving images, music, and the like. The detail page 201 can be composed of a plurality of web pages.

  The detail page 201 has a configuration for prohibiting automatic collection by the search engine robot. For example, a meta tag for controlling the search engine robot is written at a predetermined location on the detail page 201.

  By hiding the detail page 201 from the search engine robot, it is possible to prevent a user who has not received the individual URL from knowing the content of the detail page 201 via the search engine. Therefore, the induction effect (user response) to the detail page 201 by the e-mail 100 can be measured more accurately.

The access analysis unit 210 is provided in the web server 20, for example. The access analysis unit 210 monitors access to each entry page 200. When the web browser of the user terminal 20 accesses the entry page 200, the access analysis unit 210 identifies the name of the access source domain from the IP address of the access source. The access analysis unit 210 stores the domain name, the number of accesses, and the like in the user reaction management table 230. The domain name is an example of access source identification information for identifying the access source, and the present embodiment can also be applied when information other than the domain name is used. For example, an IP address may be used. For example, MAC (Media
(Access Control) An information such as a hardware identification number such as an address may be used. Furthermore, a configuration in which a plurality of different pieces of identification information such as a domain name, an IP address, and a MAC address are used depending on the situation may be used.

  In the description of FIG. 2, the case where the e-mail generation unit 110 is provided in the e-mail server 10 and the access analysis unit 210 and the web page generation unit 220 are provided in the web server 20 has been described. However, the configuration is not limited thereto, and the configuration may be such that the e-mail generation unit 110, the access analysis unit 210, and the web page generation unit 220 are provided in another computer. Further, each of the e-mail server 10 and the web server 20 can be composed of a plurality of computers.

  FIG. 3 is an explanatory diagram showing the configuration and operation of the management table. The mail address management table 120 that can constitute at least a part of the “management information” manages, for example, the mail address field 1200, the user name field 1201, the affiliation field 1202, and the URL field 1203 in association with each other.

  The mail address column 1200 stores the user's e-mail address. A plurality of e-mail addresses can be set for one user. For example, an e-mail address for a mobile phone and an e-mail address for a personal computer can be registered for the same user. In this case, an individual URL can be prepared for each e-mail address.

  The user name column 1201 stores a user name that can identify a user. The user name is user identification information for identifying the user. Therefore, the user name does not necessarily need to be “name”, and may be identification information combining alphanumeric characters and the like.

  The affiliation field 1202 stores the name of the organization to which the user belongs. The affiliation name is organization identification information for identifying the organization to which the user belongs. Therefore, like the user name, the affiliation name may be identification information combining alphanumeric characters or the like.

  The URL column 1203 stores URLs (individual URLs or user-dedicated URLs) for accessing the entrance page 200 prepared for each user. When the detailed page 201 is prepared for each user, a URL for accessing the detailed page 201 for each user is registered in the URL column 1203. However, in this case, the total size of all web pages is increased.

  As described above, the mail address management table 120 includes a part of information to be described in the header 101 of the email 100 (destination email address) and a part of information to be described in the body 102 of the email 100 (individual). URL). Furthermore, the mail address management table 120 may manage a text ID described later described in the electronic mail 100 for each user.

  The body management table 130 manages the body text described in the e-mail 100. The text management table 130 manages, for example, a text ID column 1300, a type column 1301, and a text column 1302 in association with each other.

  The text ID column 1300 stores information for identifying the text. For example, "The features of the new product are ~. Please refer to the following site for detailed information.", "The materials used in the previous seminar are posted on the following site. Please use." is there. As described above, the body ID is information related to the character of the electronic mail 100 to be transmitted to the user, that is, the character or characteristic of the detail page 201 to be guided to the user. The text management table 130 can also manage the URL of the detail page 201 corresponding to the text ID.

  The type column 1301 stores the type of text. Types include, for example, “catalog distribution”, “seminar guide”, “seminar thanks”, “exhibition guide”, “introduction of new products”, and the like. The text field 1302 stores the text data or the storage address of the text data.

  As described above, the text management table 130 manages another part of information to be described in the body 102 of the e-mail 100.

  The user reaction management table 230 stores the access result to the web page by each user. The user reaction management table 230 manages, for example, a user name field 2300, a domain name field 2301, a body ID field 2302, and a reaction field 2303 in association with each other. The user reaction management table 230 can store the past access history only for a predetermined period.

  The user name column 2300 stores a user name as user identification information for identifying the user. The domain name column 2301 stores a domain name specified from the IP address of the user terminal 30 that has accessed the entry page 200.

  Information for identifying the detail page 201 corresponding to the entry page 200 is stored in the ID column 2302. The ID column 2302 may be configured to set the same value as the text ID of the text management table 130. Since it is only necessary to specify which detail page 201 the user has accessed, a configuration in which the URL of the detail page 201 is managed in the column 2302 instead of the body ID may be used. Furthermore, information (individual URL or ID of each entry page) for specifying the entry page 200 that the user first accessed may be stored in the entry 2302 or in a separate field from the entry 2302. it can.

  The reaction column 2303 stores, for example, the number of accesses, the access date and time, the type and version of the accessed web browser, and the like. Further, the reaction column 2303 can store a plurality of types of access times. One is the number of accesses for which the number of accesses is simply counted, and the other is the number of accesses for counting by eliminating duplicate accesses from the same IP address.

  The user reaction management table 230 can also manage the number of accesses to the detail page 201 and the like.

  Each of the management tables 120, 130, and 230 described above is not limited to the configuration shown in FIG. Information other than the columns shown may be managed. Further, each management table 120, 130, 230 may be composed of a plurality of tables. Furthermore, it can be linked with other management tables such as a user management table for managing each attribute (address, gender, etc.) of the user and a purchase history management table for managing the purchase history of the user.

  FIG. 4 is an explanatory diagram showing the configuration of the e-mail 100 and the state of access analysis. E-mails 100 (1) and 100 (2) are transmitted for each user. The e-mail 100 (1) is transmitted to one user, and the e-mail 100 (2) is transmitted to the other user.

  Each of the emails 100 (1) and 100 (2) includes a header 101 and a body 102. An email address acquired from the email address management table 120 is set as the destination address of the header 101. In the subject, a subject prepared in advance corresponding to the body ID is set.

  In the body 102, a text 102A acquired from the text management table 130 and an individual URL 102B acquired from the mail address management table 120 are described.

  The individual URL includes, for example, an access destination site name, a directory name where the entrance page 200 is located, a transmission time (date in FIG. 4), and organization identification information (organization ID) for specifying the organization to which the user belongs. ) And user identification information (user ID) for specifying the user.

  The organization ID in the individual URL 102B may be the same value as the value set in the affiliation field 1202 of the mail address management table 120, or may be another value generated from the value set in the affiliation field 1202. Similarly, the user ID in the individual URL 102B may be the same value as the user name 1201 in the address management table 120 or may be another value generated from the user name 1201.

  When the user clicks the URL described in the e-mail, the user terminal 30 accesses the entry page 200 specified by the URL. When the user clicks on the individual URL in the e-mail 100 (1), the user terminal 30 used by the user accesses the entry page 200 (1). Similarly, when the user clicks on the individual URL in the e-mail 100 (2), the user terminal 30 used by the user accesses the other entry page 200 (2).

  Each entrance page 200 (1), 200 (2) redirects each user terminal 30 that has accessed (more specifically, a web browser running on the terminal) to the detail page 201.

  The access source determination function 211 of the access analysis unit 210 acquires the IP address of the user terminal 30 that has accessed the entry pages 200 (1) and 200 (2), and identifies the domain corresponding to the IP address.

  The access number detection function 212 of the access analysis unit 210 stores the number of accesses. The transfer determination function 212 of the access analysis unit 210 determines whether the access is based on an e-mail transferred to another user. For example, when the domain name of the organization to which the email transmission destination user belongs does not match the domain name specified by the access source determination function 211, the transfer determination function 212 transfers the email to another user. , It can be determined that another user has accessed the entry page.

  The effect measurement function 214 of the access analysis unit 210 can measure and output the effect of the relationship between the transmission of the e-mail and the access to the web page based on the number of accesses and the transfer discrimination result.

  FIG. 5 is a flowchart showing the overall operation. The e-mail generation unit 110 acquires a mail address, a user name, an affiliation, and an individual URL from the mail address management table 120 (S10). Further, the e-mail generation unit 110 acquires text data from the text management table 130 (S11), and creates an e-mail 100 for each user (S12). The email generation unit 110 transmits the created email to each user from the email server 10 (S13).

  The user terminal 30 receives the email 100 (S20), displays the email 100 on the terminal screen, and allows the user to browse (S21). When the user is interested, the user selects and clicks the URL described in the e-mail 100 (S22).

  When the user clicks on the URL, the web browser of the user terminal 30 accesses the entry page 200 indicated by the URL (S22).

  The entrance page 200 on the web server 20 redirects access to the entrance page by the user terminal 30 to the detail page 201 (S30). The access analysis unit 210 analyzes the access source to the entry page 200 and stores the analysis result (S31).

  On the other hand, when notified of the URL of the detail page 201, the web browser of the user terminal 30 accesses the detail page 201 (S23). The web server 20 transmits the data of the detailed page 201 to the web browser of the user terminal 30 (S32). The web browser of the user terminal 30 displays the detail page 201 (S24).

  The access analysis unit 210 analyzes and stores the browsing status (access status) of the detailed page 201 by the user (S33). For example, the access analysis unit 210 can determine the access source and the number of accesses to the detail page 201, analyze which part of the detail page 201 the user clicked, and the like.

  FIG. 6 is a flowchart showing a process for generating an individual URL and a process for creating an e-mail including the individual URL. The case where the e-mail generation unit 110 creates an individual URL will be described as an example. Instead of this, a URL creation unit (also referred to as a resource access information generation unit) for creating an individual URL may be provided separately from the e-mail generation unit 110.

  The e-mail generating unit 110 executes the steps S41 to S44 for each user registered in the e-mail address management table 120 (S40).

  The e-mail generating unit 110 acquires the user ID of the target user (S41), and then acquires an affiliation ID indicating the affiliation of the target user (S42). For example, as shown in FIG. 4, the e-mail generation unit 110 generates a URL dedicated to the target user from the user ID and the affiliation ID (S43). The e-mail generation unit 110 registers the individual URL generated in S43 in the URL column 1203 of the e-mail address management table 120 (S44). Alternatively, the e-mail generation unit 110 may create a temporary list including a user ID, an e-mail address, and an individual URL.

  The e-mail generation unit 110 executes steps S51 to S53 for each user for which an individual URL is created. S51 to S53 are examples of S12 in FIG. The e-mail generation unit 110 sets the e-mail address and subject of the transmission destination in the header 101 (S51), and describes the text and the individual URL in the body 102 (S52). The email generation unit 110 stores the created email 100 on, for example, the disk 13 (S53).

  FIG. 7 is a flowchart showing a process for creating the entry page 200. The web page generation unit 220 executes the steps S61 to S63 for each individual URL (S60).

  The web page generation unit 220 acquires a template of the entrance page 200 (S61). For example, data serving as a template for creating the entry page 200 is stored in the disk 23 in advance.

  The web page generation unit 220 sets the URL of the detail page 201 at a predetermined position of the template and creates the entrance page 200 (S62). The web page generation unit 220 stores the created entrance page 200 in a predetermined directory corresponding to the individual URL in the web server 20 (S63).

  FIG. 8 is a flowchart showing a process for analyzing the access source. The access analysis unit 210 executes the steps S71 to S75 for each accessed entry page 200 (S70).

  The access analysis unit 210 refers to the mail address management table 120, acquires the user ID corresponding to the accessed entrance page 200 (S71), and further acquires the body ID corresponding to the entrance page 200 (S72). .

  The access analysis unit 210 acquires the IP address of the access source (S73), and specifies the domain name corresponding to the IP address (S74). The access analysis unit 210 registers the user ID acquired in S71, the body ID acquired in S72, and the domain name specified in S74 in the user reaction management table 230.

  In this embodiment configured as described above, an individual URL is generated and distributed for each user, and the user who has accessed the web page can be specified by analyzing the access status to each individual URL.

  For this reason, even when a plurality of users in the company access the same detail page 201 via the same proxy server or the like, it is possible to specify which user has actually accessed. More precisely, it can be accurately specified to which user the individual URL transmitted is used. Therefore, the advertising effect by the e-mail 100 can be measured and can be used for marketing activities.

When each user is guided to one detailed page 201, the body ID does not have to be acquired in S72. However, in order to guide each user to each different detail page 201, when different emails 100 are transmitted to each user, in order to distinguish which detail page 201 the user is guided to, in S 72 You may acquire text ID. Even when an e-mail for introducing a different detail page 201 is sent to each user, the body ID does not have to be acquired in S72 if unnecessary.

  A second embodiment will be described with reference to FIGS. Each of the following embodiments including this embodiment corresponds to a modification of the first embodiment. Therefore, the difference from the first embodiment will be mainly described. In this embodiment, users are classified based on the access status.

  FIG. 9 is a flowchart of access source analysis processing according to this embodiment. This flowchart includes steps S70 to S75 common to the flowchart shown in FIG. Further, in this flowchart, new steps S76 and S77 are added between S74 and S75. Therefore, S76 and S77 will be described.

  When the access analysis unit 210 identifies the domain name of the access source (S74), the identified domain name and the domain of the organization corresponding to the user ID acquired in S71 (organization identified by the affiliation ID) Are matched (S76).

  That is, in S76, it is determined whether or not the domain name of the actually accessed user terminal 30 matches the domain name of the organization to which the individual URL transmission destination user belongs.

  If the access source domain name matches the domain name corresponding to the individual URL transmission destination user (S76: YES), the access analysis unit 210 proceeds to S75. When the access source domain name and the domain name corresponding to the individual URL transmission destination user do not match (S76: NO), the access analysis unit 210 calculates and updates the degree of influence and the influence range of the transmission destination user (No). S77).

  FIG. 10 shows the user reaction management table 230A of the present embodiment. This user reaction management table 230A includes items 2300-2303 common to the user reaction management table 230 shown in FIG. Furthermore, the user reaction management table 230 </ b> A according to the present embodiment includes an influence degree column 2304 and an influence range column 2305.

  The influence level column 2304 manages a value indicating the strength of the influence of the user on other users. The strength of the influence can be indicated, for example, by the number of times that the entry page 200 for the user is clicked. The influence range column 2305 manages values indicating the influence range of the user. The range of influence of a user can be indicated by, for example, the number of other domains that have accessed the entry page 200 for that user.

  For example, consider a case where an individual URL (A) is transmitted to a user A who works for company A. In the e-mail 100 transmitted to the user A, in addition to the individual URL (A), it is assumed that a sentence “Please introduce to a friend acquaintance” is described.

  User A transfers an e-mail addressed to user A to user B working for company B and user C working for company C. When the users B and C click the individual URL (A), the detailed page 201 can be browsed via the entrance page 200 for the user A.

  The access by the users B and C is different from the domain name of the organization to which the user A belongs because the access source domains are B company and C company. Therefore, it can be determined that the access by the users B and C is based on the introduction from the user A.

  As described above, the user analysis unit 240 determines the characteristics of the individual URL transmission destination user based on the difference between the domain name corresponding to the individual URL transmission destination user and the actual access source domain name and the number of accesses. Classify. The user analysis unit 240 may be provided in the access analysis unit 210 or may be provided separately from the access analysis unit 210.

  On the lower side of FIG. 10, an analysis result screen 241 by the user analysis unit 240 is shown. The analysis result screen 241 includes, for example, a vertical axis indicating the number of accesses to the entry page 200 for the target user and a horizontal axis indicating the number of access source domains to the entry page 200 for the target user. The analysis result screen 241 classifies the target user into any one of the four groups GA, GB, GC, and GD.

  The first group GA as the “first region” is a group having a large number of access source domains and a large number of accesses. Users belonging to the first group can be determined to be users who have a wide range of friendship (a wide range of influence) and a high influence. For example, in the previous example, the users B and C introduced by the user A are viewing the detail page 201 many times. For example, when the user A is an advanced user who serves as an example for other users B and C, the users B and C will try to collect information by clicking the individual URL introduced by the user A many times. It is done. Therefore, in this case, both the number of access source domains and the number of accesses increase.

  The second group GB as the “second region” is a group with a small number of access source domains but a large number of accesses. A user belonging to the second group can be determined to be a user who has a narrow range of friendship and little influence, but a strong desire to collect information. In the above example, the users B and C are not browsing the detailed page 201 introduced by the user A, and only the user A is browsing the detailed page 201 many times.

  The third group GC as the “third region” is a group having a large number of access source domains but a small number of accesses. Users belonging to the third group can be determined to be users who have a wide range of friendship but low influence. In the above example, the user A introduces individual URLs to the users B and C, but the users A, B, and C lack the willingness to collect information and the number of times of browsing the detailed page 201 is small.

  The fourth group GD as the “fourth area” is a group in which the number of access source domains and the number of accesses are low. Users belonging to the fourth group can be determined to be users who have a narrow friendship range and lack information gathering will.

  Note that users belonging to each group GA-GD are symbolized by a mark 242. When the mark 242 is clicked, information 243 relating to the user corresponding to the mark 242 can be displayed. The user-related information 243 can include, for example, a user name, a belonging organization name, and the like.

  Configuring this embodiment like this also achieves the same effects as the first embodiment. Furthermore, in this embodiment, user characteristics can be classified based on the access analysis result. Therefore, the advertising effect by the e-mail 100 can be made useful by marketing activities. For example, in the example described with reference to FIG. 10, it is possible to sell products and the like efficiently by performing follow-up sales with the users belonging to the first group as important users.

  A third embodiment will be described with reference to FIG. In this embodiment, the scheduled transmission time of the e-mail 100 is included in the individual URL.

  FIG. 11 is a flowchart showing processing for generating an individual URL. This flowchart includes steps S40 to S44 that are common to the flowchart of the individual URL generation process shown in FIG. Furthermore, in this embodiment, a new step S45 is added between S42 and S43.

  In this embodiment, the scheduled transmission time of the e-mail 100 is acquired (S45), and an individual URL is generated from the user ID, the affiliation ID, and the scheduled transmission time (S43).

  Configuring this embodiment like this also achieves the same effects as the first embodiment. Further, in this embodiment, since the scheduled transmission time is included in the individual URL, the intention to reversely detect the access source user can be hidden to relieve the user's alertness.

  In addition, in the case where each e-mail 100 can be transmitted by setting different scheduled transmission times, for example, the advertising effect of the e-mail 100 can be measured from the viewpoint of time.

  In the present embodiment, the case where the user and the time are associated in advance has been described. However, as a modification, a configuration in which the user and the transmission time are associated with each other and stored in real time may be used. That is, transmission of an electronic mail is started from an arbitrary time, and a user name, a transmission time, an individual URL, and the like are associated and stored. After sending the e-mail, it is also possible to confirm when the e-mail containing which URL is sent to which user. With this configuration, the system can be flexibly operated because an e-mail may be transmitted at any time.

  If only 3600 entry pages 200 corresponding to each second are created, an e-mail is transmitted one user per second, and the transmission time (minute / second) is incorporated into the individual URL, Even if transmission is not started at noon, different users do not access the same entrance page 200 repeatedly within 3600 people. If 216000 are prepared (time unit is hour, minute, second), within 216,000 people, different users do not access the same entrance page 200 repeatedly, and more users can be flexibly handled.

  A fourth embodiment will be described with reference to FIGS. In this embodiment, a case where the present invention is applied to a voting system will be described.

  FIG. 12 is an overall view showing an outline of the voting system. The e-mails 100 (1) to 100 (n) transmitted to each user include individual URLs respectively corresponding to a plurality of voting targets.

  In the illustrated example, three voting targets A, B, and C are prepared. The e-mail 100 (1) transmitted to the first user includes an individual URL 1a set on the entry page 1a related to the first vote target A, an individual URL 1b set on the entry page 1b related to the second vote target B, Individual URLs 1c set in the entrance page 1c related to the third voting target C are included. The individual URL 1a can be called a URL related to the first voting target A dedicated to the first user, the individual URL 1b can be called a URL related to the second voting target B dedicated to the first user, and the individual URL 1c is It can be called a URL related to the third voting target C dedicated to the first user.

  Similarly for the e-mail 100 (2) transmitted to the second user, the individual URL 2a set in the entry page 2a related to the first vote target A and the individual URL 2b set in the entry page 2b related to the second vote target B And an individual URL 2c set in the entrance page 2c related to the third voting target C, respectively. The individual URL 2a can be called a URL related to the first voting target A dedicated to the second user, the individual URL 2b can be called a URL related to the second voting target B dedicated to the second user, and the individual URL 2c is It can be called a URL related to the third voting target C dedicated to the second user. The same applies hereinafter.

  When the user clicks on any one individual URL among the plurality of individual URLs, the web browser of the user terminal 30 displays the details page 201 via the entry page 201 corresponding to the clicked individual URL.

  The access analysis unit 210 determines an access source user who has accessed each entry page, and totals the voting results.

  FIG. 13 is a flowchart of access source analysis processing according to this embodiment. This flowchart includes steps S70 to S76 that are common to the flowchart described in FIG. In this flowchart, a new step S77A is provided instead of S77 in FIG. 9, and a new step S78 is provided after S75. The difference from FIG. 9 will be mainly described.

  The access analysis unit 210 determines whether or not the access source domain name matches the domain name related to the individual URL transmission destination user (S76), and if both domain names do not match (S76: NO), Access is not counted (S77A).

  That is, access is counted only when the access source domain name matches the domain name related to the destination user of the individual URL in order to prevent the user from transferring an electronic mail to another person and requesting a vote.

  The domain name related to the transmission destination user means a domain name of an organization to which the user belongs, or a domain name that is usually used when the user accesses the communication network.

  Since this embodiment is applied to a voting system, duplicate accesses are not counted. Therefore, in order to prevent the same user from voting many times, the entrance page 200 once accessed is deleted from the web server 20 (S78). It is good also as a structure which hides the accessed entrance page with respect to the user terminal 30, without deleting the data of the entrance page 200. FIG. For example, the URL of the accessed entrance page 200 may be changed. Or, as a simpler method, the configuration may be such that access to each entry page 200 is counted only once, and subsequent accesses are not counted, that is, duplicate accesses are not counted.

  Returning to FIG. 12, a specific example will be described. For example, it is assumed that e-mails 100 (1) to (n) are respectively transmitted to a plurality of users belonging to the same company, and a vote for selecting one of a plurality of voting objects A to C is requested. . All users access their own dedicated entry page via a common proxy server or the like.

  The user who has received the e-mail 100 (1) clicks the individual URL 1a related to the voting target A and votes for the voting target A. The user clicks the individual URL 1a repeatedly, but the second and subsequent votes are not reflected in the counting result. This is because the entrance page of the voting target A cannot be accessed by the first vote.

  Whether or not the user is allowed to vote for other voting targets B and C depends on the system specifications. Here, only one of the voting objects is allowed to vote. Therefore, for example, the user reaction management table 230 is provided with a voted flag column indicating whether or not the vote has been made, and a vote for another vote target by the voted user is not counted. “1” may be set for a voted user, and “0” may be set for a user who has not voted.

  In this embodiment configured as described above, the user who has accessed the web page can be specified as in the first embodiment. Furthermore, in this embodiment, a plurality of individual URLs dedicated to the user are set in the user-oriented e-mail 100, so that it can be used as a voting system. Accordingly, in this embodiment, a plurality of users in the same organization can participate in a vote held on the external network via a common proxy server or the like without using the cookie technology.

  A fifth embodiment will be described with reference to FIG. In this embodiment, the access source is specified on a group basis.

  FIG. 14 is an explanatory diagram showing an overview of the access analysis system according to the present embodiment. In this embodiment, an individual URL can be set for each group. A first entrance page 200 (URL1) is set in the first group G1. A second entrance page 200 (URL2) is set in the second group G2.

  An e-mail 100 including the same group-specific URL 1 is transmitted to each user belonging to the first group G1. Similarly, an e-mail 100 including another group-specific URL 2 is transmitted to each other user belonging to the second group G2.

  Therefore, when a user in the first group G1 clicks on the group-specific URL 1 described in the e-mail 100, the web browser of each user accesses the first entry page 200 (URL 1). Similarly, when a user in the second group G2 clicks another group-specific URL 2 described in the e-mail 100, each user's web server accesses the second entry page 200 (URL 2).

  Note that an e-mail 100 including individual URLs (URLs 30, 31,..., 3n) for each user is transmitted to each user belonging to the third group G3. The third group of users accesses their own entrance page, as in the first embodiment.

  When the e-mail including the URL dedicated to the group is transmitted to each user in the group as in the groups G1 and G2, the access analysis unit 210 counts the number of accesses in units of groups. When an e-mail including a URL dedicated to each user is transmitted to each user in the group as in the group G3, the number of accesses is totaled for the entire group, and the number of accesses for each user is also totaled.

  Therefore, in this embodiment, a group-specific reaction management table 231 is prepared instead of the user reaction management table described in each embodiment or together with the user reaction management table described in each embodiment.

  The group-specific reaction management table 231 is provided in the web server 20, for example. The group-specific reaction management table 231 can include a group name column 2310, a user name column 2311, an access number column 2312, and a total access number column 2313.

  The group name column 2310 manages the group name as identification information for identifying each group. The user name column 2311 manages user names as user identification information for identifying each user belonging to each group.

  The access number column 2312 manages the number of accesses by each user. Therefore, when a URL is issued in units of groups, no value is set in the access number column 2312. The total access number column 2313 manages the total access number of the entire group.

  In this embodiment configured as described above, the access source to the web page can be identified in units of users or groups. Therefore, in order to check the access tendency in units of groups, a URL for each group may be issued. In order to check the access tendency in units of users in the group, a URL for each user may be issued.

  For example, for the main customer segment, the access tendency is investigated in detail using the URL for each user, and for other customer segments, the qualitative tendency is grasped using the URL for each group. it can. Therefore, in this embodiment, it is possible to more effectively use the storage resource of the web server 20 and more flexibly measure e-mail advertising effects and the like.

  Note that this embodiment may be realized by extending the configuration of the individual URL. For example, an individual URL, such as “http://www.nri.co.jp/group1/aaa000001”, includes an access destination site name, a group ID, an organization ID, and a user ID. Also good. When the access source is identified on a group basis, a value that identifies each group may be set in the group ID portion. Further, a dummy organization ID and a dummy user ID prepared in advance may be set in the organization IID and user ID. The access analysis unit 210 skips and counts these dummy IDs. When the access source is identified on a user basis, a value indicating a dummy group may be set in the group ID portion. The dummy group is merely an apparent group, and is a group for designating to the access analysis unit 210 that the identification unit of the access source is a user unit.

  A sixth embodiment will be described with reference to FIG. In this embodiment, a case where the present invention is applied to a system for using a copyrighted work will be described. Here, music is given as an example of a copyrighted work. However, the present invention is not limited to music, and can be applied to the use of various works such as electronic books, movies, maps, problem collections, and the like.

  FIG. 15 is an explanatory diagram showing an outline of the access analysis system according to this embodiment. A plurality of song names are described in the e-mail 100, and individual URLs dedicated to the user are set for each song name.

  In the e-mail 100 (1) directed to one user, the user-specific URL 1a is set for the music A, the user-specific URL 1b is set for the music B, and the user-specific URL 1c is set for the music C. . When the URL 1a is clicked, the web browser accesses the entry page 200 (1a). When the URL 1b is clicked, the web browser accesses the entry page 200 (1b). When the URL 1c is clicked, the web browser accesses the entry page 200 (1c).

  Similarly, in the e-mail 100 (2) directed to the other user, the user-specific URL 2a is set for the music A, the user-specific URL 2b is set for the music B, and the user-specific URL 2c is set for the music C. Is set. When the URL 2a is clicked, the web browser accesses the entrance page 200 (2a). When the URL 2b is clicked, the web browser accesses the entrance page 200 (2b). When the URL 2c is clicked, the entrance page 200 (2c). To access.

  A moving image page 201 (detail page) for introducing songs is provided for each song. Even when there are a plurality of entrance pages 200 related to the same music piece, only one moving picture page 201 is provided for showing the performance of the music piece. In FIG. 15, for convenience of explanation, only the moving image page 201 of the music piece A is shown, but actually, the moving image pages of the music pieces B and C are also provided.

  The entrance page 200 prepared for each user and for each music piece has a function of redirecting to the moving image page 201 as in the above embodiments. Accordingly, when one user and the other user select the same music piece A, the same moving image page 201 is reproduced on the web browser used by each user.

  The access analysis unit 210 analyzes the access source user of each entry page 200. The number-of-plays determination unit 250 determines whether or not the number of times the music has been played by each user (the number of browsing times; the same applies hereinafter) has reached a predetermined number. When the number of reproductions by the user reaches a predetermined number, the entry page rewriting unit 251 rewrites the URL of the entry page 200 of the song that has reached the predetermined number for the user. Thereafter, the user cannot reproduce the music.

  Thus, in this embodiment, the use of copyrighted works by a plurality of users belonging to the same domain can be managed for each user without using the cookie technology.

  In addition, this invention is not limited to each Example mentioned above. A person skilled in the art can make various additions and changes within the scope of the present invention. For example, the embodiments can be appropriately combined.

  10: E-mail server, 20: Web server, 30: User terminal, 110: E-mail generation unit, 120: E-mail address management table, 210: Access analysis unit, 220: Web page generation unit, 230, 230A: User reaction management Table, 231: reaction management table by group, 240: user analysis unit

Claims (10)

An access analysis system for analyzing access to information resources on a communication network,
E-mail address of each user, resource access information for each user to access information resources using a communication terminal and prepared for each user, and user identification for identifying each user Management information that associates and manages information, and
Using the management information, an e-mail generating unit that generates and transmits an e-mail including the resource access information for each user;
When each user accesses the information resource using a communication terminal based on the resource access information, an access analysis unit that identifies an access source user among the users using the management information;
An access analysis system comprising:
An information resource generation unit that generates a first information resource for each resource access information and a second information resource commonly associated with each first information resource as the information resource;
Each of the first information resources is configured to change the access destination of the communication terminal to the second information resource when the communication terminal accesses the first information resource based on the resource access information. ,
The access analysis system according to claim 1.
A user analysis unit that classifies the access source user identified by the access analysis unit and outputs a classification result;
The access analysis system according to claim 1.
The access analysis unit can further detect the number of times the communication terminal has accessed the information resource,
The user analyzing unit is configured to identify a user to whom the resource access information is distributed in a first area having a relatively large number of access source identification information for identifying an access number and an access source and an access source identification having a relatively large number of accesses A second area with a relatively small number of information, a third area with a relatively small number of accesses but a relatively large number of access source identification information, and a fourth area with a relatively small number of accesses and access source identification information It can be classified so that it belongs to one of the areas, and the classification result can be output.
The access analysis system according to claim 3.
The resource access information includes the user identification information and organization identification information for identifying the organization to which the user belongs according to a predetermined rule.
The resource access information can be read according to the predetermined rule.
The access analysis system according to any one of claims 1 to 4.
The management information further manages the organization identification information for each user,
The resource access information is generated in an unreadable form based on information including the user identification information for identifying the corresponding user and the organization identification information for identifying the organization to which the user belongs. To be
The access analysis system according to claim 5.
The access analysis unit includes access source identification information for identifying the communication terminal that has accessed the information resource on a communication network, and access source identification information detected from organization identification information corresponding to the access source user. Determine whether they match,
If the access source identification information of the communication terminal and the access source identification information detected from the organization identification information do not match, it is determined that an email including the resource access information has been transferred,
The access analysis system according to claim 5.
The management information corresponds to a plurality of information resources related to a plurality of objects, and a plurality of resource access information generated differently for each user is associated with the electronic mail and the user identification information for each user. Manage
The email generation unit uses the management information to generate and send an email including the resource access information for each user,
When each user accesses the information resource using the communication terminal, the access analysis unit includes access source identification information for identifying the communication terminal that is an access source on a communication network, and an access source user. Detecting and storing the corresponding user identification information and the number of times the information resource has been accessed;
The access analysis system according to claim 1.
An access analysis method for analyzing access to information resources on a communication network,
E-mail address of each user, resource access information for each user to access information resources using a communication terminal and prepared for each user, and user identification for identifying each user Information is managed in correspondence with the management table used by the computer system,
The computer system generates and transmits an email including the resource access information for each user,
The computer system generates information resources respectively corresponding to the resource access information and stores them in a server on a communication network,
The computer system determines whether each user has accessed the information resource using a communication terminal based on the resource access information,
When the communication terminal accesses the information resource, the computer system detects access source identification information for identifying the communication terminal that is an access source on a communication network, and further, of each user, the access source identification information Identify the user,
Access analysis method.
Computer
Identify each user's e-mail address, resource access information for each user to access information resources on the communication network using a communication terminal and prepared for each user Management information for associating and managing user identification information for
Using the management information, an e-mail generating unit that generates and transmits an e-mail including the resource access information for each user;
When each user accesses the information resource using a communication terminal based on the resource access information, the management information is used to function as an access analysis unit for identifying an access source user among the users. Computer program.

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