JP2012082018A - Packaging case - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a packaging case by which a characteristic of an article or a description on the article is easily viewed and which has power to appeal them to a consumer even if it is placed at a position lower than the height of eyes in display at a store.SOLUTION: The packaging case is provided with a holding part 2 holding the article in an attitude of inclining the upper part to a back side relative to an ordinary erected attitude. The inclined attitude is an attitude inclined by 3 to 25 degrees to the ordinary erected attitude. The packaging case is formed as a blister package which holds the article in a recess close to the external shape of the article to be stored.

Description

  The present invention relates to a packaging case that can store articles and can be used for display in stores.

  Various articles such as medicines, foods, cosmetics, and stationery are put in a transparent packaging case and sold side by side at a store. In particular, a blister package in which a shape-retaining film is formed according to the outer shape of an article is frequently used as a packaging case that also serves as a display because it is easy to see through the article and is not bulky. In many cases, a consumer purchases a product by looking at the characteristics of the product and the display on the product. Therefore, the appealing power to the consumer is imparted to the merchandise by giving the appearance a characteristic or attaching an easily visible display on the article. However, at stores, in order to display as many articles as possible, shelves and hanging bars are arranged on the left, right, and top, and the articles tend to be arranged there. Therefore, an arrangement form of products having a strong appeal to consumers among a group of products displayed in large numbers is desired.

  However, the conventional blister package is designed to hold the article in the same posture as a normal standing posture. Therefore, when placed at the eye level of the consumer, the article is viewed from the front, and it is easy to see the characteristics of the article and the display on the article, but when placed below the eye level. The article and display will be seen from diagonally above. The lower the position of the package, the farther the package itself is from the position of the eyes, so that it is harder to enter the eyes. Therefore, when the package is placed below the eye level, the reduction in appeal to the consumer shown by the article is significant.

  Such a problem also occurs in various article see-through cases other than the blister package.

  The present invention solves the problem of the conventional packaging case, and even when placed at a store lower than the eye level when displayed at a store, the features of the product and the display on the product are easy to see and to the consumer. The purpose is to provide a packaging case with high appeal.

  In order to achieve the above object, the present invention provides a packaging case comprising a holding portion for holding an article in a posture in which an upper part is inclined to the back side with respect to a normal standing posture. is there.

  The inclined posture is preferably 3 to 25 degrees with respect to a normal standing posture.

  The packaging case can be formed as a blister package that holds the article in a recess close to the outer shape of the article to be stored.

  The blister package is divided into a front side portion and a back side portion, and the front side portion includes a flat front side edge portion and a front side holding portion having a concave shape so as to receive the upper portion of the article shallowly and deeply receive the lower portion thereof, The back side portion includes a flat back side edge portion and a back side holding portion having a concave shape so as to receive the upper portion of the article deeply and shallowly the lower portion, and the front side portion and the back side portion are aligned with the front side edge portion and the back side edge portion. The front side holding part and the back side holding part can form the holding part as a concave part close to the outer shape of the article.

  The normal standing posture of an article here means the posture when placed on a support surface or suspended by a support portion, and means the posture at the time of installation suitable for the use and function of the article. To do.

  According to the present invention, it is possible to provide a packaging case in which the features of an article and the display on the article are easy to see even when placed below the eye level when displayed at a store. That is, the holding part of the packaging case holds the article in a posture in which the upper part is inclined to the back side with respect to a normal standing posture. If the packaging case is placed at approximately the same height as the human eye, the article is inclined to the back side, but if the inclination is not too large, It doesn't matter so much, and the features of the article and the display on the article are easy to see. On the other hand, when the packaging case is placed at a position lower than the human eye level, the article is in a state where the upper part is inclined to the back side, so that when the consumer looks down from above, the front of the article Tend to face consumers. Therefore, also in this case, the feature of the article and the display on the article are easy to see.

  In addition, the lower part of the article supported by the packaging case protrudes toward the front side from the normal standing posture. Therefore, if the position of the holding portion is set so that the lower end of the article is at a certain level, the lower part of the article will protrude beyond the upright portion of the display shelf. In this way, when an article is partly jumped out of the display shelf and installed, the article is easily noticed by the consumer and placed with a strong appeal to the consumer.

  Further, when the article is displayed in an inclined state as described above, the surface of the article is inclined in a direction approaching perpendicular to the optical axis of the illumination light reaching from above. Moreover, due to this inclination, the projected area of the article on the surface perpendicular to the consumer's line of sight becomes wider than the normal standing posture. Thus, the amount of light reaching the consumer increases due to the inclination approaching perpendicular to the optical axis of the illumination light and the wide projected area of the article viewed from the consumer. Therefore, the brightness of the product viewed from the consumer is strong and easily visible.

It is a perspective view which shows the state which accommodated the article | item in the packaging case concerning one Embodiment of this invention. It is a side view of the packaging case shown in FIG. It is a perspective view which shows the state which expand | deployed the packaging case shown in FIG. 1, and took out the article | item. FIG. 2 is a side view showing a state in which a plurality of packaging cases shown in FIG. 1 are arranged on a display shelf.

  Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings. 1 to 3 show a packaging case 1 according to an embodiment of the present invention. As shown in FIGS. 1 and 2, the packaging case 1 is made as a blister package, and surrounds the bottle A and holds the bottle A in a holding part 2 that is slightly larger than its outer shape.

  As shown in FIG. 3, the packaging case 1 is formed in a flat rectangular shape so that the bottom wall 3 serves as a support surface at the time of installation, and both edges of the bottom wall 3 are used as hinge portions on the front side and the back side. To open.

  The front side portion 1a of the packaging case 1 is formed so as to protrude to the front side from the flat front side edge portion 10a located at the center of the bottom wall 3 when being combined with the back side portion 1b. And a front side holding portion 11a having a concave shape so as to receive the upper side of the bottle A shallowly and deeply receive the lower side. Further, the lower end of the front side edge portion 10 a rises obliquely upward from the edge portion of the bottom wall 3, and continues to the front side inclined wall 12 a that reaches directly above the center portion of the bottom wall 3. On both sides of the front side portion 1a, a triangle connecting the straight line connecting the upper end of the front side edge portion 10a to the front end of the front side inclined portion 12a, the side edge of the front side edge portion 10a, and the side edge of the front side inclined portion 12a. A front side portion 13a having a shape is provided. Further, a small circular engaging convex portion 14a protruding to the back side is formed on the upper portion of the front side edge portion 10a.

  The back side portion 1b of the packaging case 1 is formed so as to protrude from the back side edge portion 10b to the back side, and a back side edge portion 10b that comes into contact with the front side edge portion 10a when being combined with the front side portion 1a. A back-side holding portion 11b having a concave shape is provided so that the upper side of A is deeply received and the lower side is received shallowly. Further, the lower end of the back side edge 10 b rises obliquely upward from the edge of the bottom wall 3 and continues to the back side inclined wall 12 b that reaches almost directly above the center of the bottom wall 3. On both sides of the back side portion 1b, a triangle that has a straight line connecting the upper end of the back side edge 10b and the front end of the back side inclined part 12b, a side edge of the back side edge 10b, and a side edge of the back side inclined part 12b as outlines A back side portion 13b having a shape is provided. Furthermore, the engagement recessed part 14b is formed in the position corresponding to the engagement convex part 14a in the back side edge part 10b. When the front side portion 1a and the back side portion 1b are combined, the engagement convex portion 14a and the engagement concave portion 14b can be pushed in and fitted with each other, so that both portions are held in the combined position. Is done.

  When the front side edge part 10a and the back side edge part 10b are put together, the front side holding part 11a and the back side holding part 11b form the holding part 2 as a recess close to the outer shape of the article. As a result of setting the receiving depth of the front side holding part 11a and the back side holding part 11b as described above, the holding part 2 is in a posture in which the upper part is inclined to the back side with respect to a normal standing posture. Will be held.

  The blister package constituting the packaging case is preferably manufactured from a film made of polyethylene terephthalate or polypropylene. However, polyethylene terephthalate, polyethylene naphthalate, polypropylene, polyethylene, polyvinyl chloride, polystyrene, etc., or a film made of a mixture of two or more resins selected from these can be used, or other materials. Can also be used. In addition, additives such as antistatic agents and colorants can be mixed in the resin or coated on the film surface. The entire case does not need to be transparent, and a part of the case may be transparent so that a necessary portion of the article can be seen, or the article may be exposed from a part of the opaque case.

  This packaging case is used as follows. First, the engaging convex portion 14a is removed from the engaging concave portion 14b, and the front side portion 1a and the back side portion 1b are opened around the bottom wall 3. Then, the article is placed in the front side holding part 11a or the back side holding part 11b. At this time, the accessories of the article and the display sheet for advertisement of the article are stored as necessary. For example, if the article is an absorbent core type fragrance deodorant container, the absorbent core B is placed in the recess 15 therefor, and the sheet C displaying the product name and effect in a form with an advertising effect is shown on the front side portion. It is sandwiched between 1a and the back side portion 1b. In this way, the packaging case storing the articles is displayed on a display shelf or the like at the store after being shipped.

  Desirable forms of the packaging case and the operational effects obtained thereby are as follows. As described above, the holding unit holds the article in a posture in which the upper portion is inclined to the back side with respect to a normal standing posture. The inclination is desirably 3 to 25 degrees with respect to a normal standing posture. By tilting the article in this way, the following effects can be obtained. When the packaging case is placed at almost the same height as the human eye, the article is inclined to the back side, but the inclination is limited as described above. Therefore, the consumer is not so concerned and the features of the article and the display on the article are easy to see. On the other hand, when the packaging case is placed at a position lower than the human eye level, the article is in a state where the upper part is inclined to the back side, so that when the consumer looks down from above, the front of the article Tend to face consumers. Therefore, also in this case, it is easy to see the feature of the article and the display on the article. When the inclination is smaller than 3 degrees, when the packaging case is placed at a position lower than the eye level, the opposing arrangement to the consumer in front of the article becomes insufficient, and the characteristics of the article and the display on the article are difficult to see. Become. If the inclination is greater than 25 degrees, the packaging case has a strong sense of inclination when the packaging case is placed at approximately the same height as the eyes, giving the consumer a sense of incongruity, and making the bottom surface of the article easily visible. Detract from aesthetics. From this viewpoint, the inclination is more preferably 5 degrees to 20 degrees, and further preferably 8 degrees to 15 degrees.

  Further, when the article is displayed in an inclined state by the packaging case at the time of display at the store, the following lighting effect can be obtained. In stores, products are usually illuminated by room lights. Compared with the case where the product is almost at eye level, the amount of light reaching the product is reduced by that amount. As a result, when displayed in a normal standing position, the brightness of the product as viewed from the consumer is reduced. However, when the article is displayed by the packaging case, the surface of the article is inclined in a direction approaching perpendicular to the optical axis of light reaching from above. Therefore, the amount of light received per unit area on the front surface of the article increases, and more light reaching from above is reflected toward the consumer. Moreover, due to this inclination, the projected area of the article on the surface perpendicular to the consumer's line of sight becomes wider than the normal standing posture. Thus, the amount of light reaching the consumer increases due to the inclination approaching perpendicular to the optical axis of the illumination light and the wide projected area of the article viewed from the consumer. Therefore, the brightness of the product viewed from the consumer is strong and easily visible.

  In the illustrated example, the inclination is 10 degrees. The results of measuring the projected area of the article on the plane perpendicular to the customer's line of sight for the case where the inclination is 10 degrees and the case where the normal standing posture without the inclination are listed below. This measurement assumes that the packaging case is 10 cm higher than the eye level, the same height as the eye height, and 110 cm higher than the eye height, assuming the high and low positions that can occur in display on an actual display shelf. The case where the illustrated packaging case is placed at a low position is measured. The measurement is obtained by placing the packaging case at each height at a position that matches the vertical direction, and shooting the article at each position by fixing the camera at the eye level at a position 100 cm away in the horizontal direction. This was done by measuring the area of the article in the photograph. The measurement results are as follows.

  As is apparent from Table 1, when the inclination is 10 degrees, the eye height position (0 cm) and the high position (+10 cm) are not much different from those without the inclination. However, in the case of a low position (−110 cm), the projected area is as large as 21% with respect to no tilt at 10 degrees tilt. Accordingly, the front of the article tends to face the consumer, and the features of the article and the display on the article are easy to see. In addition, the fact that the projected area becomes large means that the surface of the article is inclined in a direction approaching perpendicular to the optical axis of the light reaching from above, whereby the front surface of the article is The amount of light received per unit area increases, and more light reaching from above is reflected toward the consumer.

  In addition, the lower part of the article supported by the packaging case protrudes to the front side from the normal standing posture. Therefore, when placing on a display shelf at a store, it is possible to make it easy for consumers to see. That is, the display shelf often stands the end portion on the near side of the shelf in order to display the price of the product or the like, or to prevent the product from falling off the shelf. When placing the packaging case on such a shelf, since the lower part of the article protrudes to the front side, if the position of the holding part is set so that the lower end of the article is somewhat higher, the article The lower part of this will protrude beyond the standing part of the display shelf. In this way, when an article is partly jumped out of the display shelf and installed, the article is easily noticed by the consumer and placed with a strong appeal to the consumer. Since the height of the standing part on the front side of the display shelf is often about 15 to 30 mm, it is desirable that the holding part is set to exceed this. Therefore, in the case of the packaging case displayed on the shelf, it is desirable that the position of the lower end of the front side holding portion is 15 to 50 mm from the bottom wall. If the position of the lower end is lower than 15 mm, the lower end portion of the article cannot be protruded from the standing portion on the front side of the display shelf in many cases. On the other hand, if the position of the lower end is higher than 50 mm, the position of the center of gravity in a state where the article is stored in the packaging case becomes too high and becomes unstable at the time of installation. From this viewpoint, the position of the lower end is more preferably 30 to 50 mm from the bottom wall.

  Further, when the blister package is divided into the front side portion 1a and the back side portion 1b as in the illustrated example, and the front side holding portion and the back side portion are respectively formed, the following effects are obtained. Many articles stored in the packaging case are generally flat and have a substantially constant thickness, such as glass and plastic bottles. When storing such articles, the blister package is divided into a front side portion 1a and a back side portion 1b, and a front side holding portion and a back side portion are formed in each case as shown in the example. In the same packaging case to be displayed, the slope of the front side holding part 11a of the packaging case on the back side coincides with the slope of the back side holding part 11b of the packaging case on the front side. Therefore, the packaging cases can be densely arranged in the depth direction so that these inclined portions are in contact with each other, and a large number of products can be displayed on a certain floor area.

  Further, when the amount of protrusion of the back side holding portion 11b to the back side is the same as the back and forth direction position of the rear edge of the bottom wall 3, when the products are placed back and forth on the display shelf or suspended from the display bar, Both the back-side holding part 11b and the bottom wall are in contact with or substantially in contact with the side wall. When the holding part 2 is formed in this way, the depth of the display shelf and the display bar can be used effectively.

  FIG. 4 shows a state where the packaging case shown in FIGS. 1 to 3 is placed on a display shelf. As is clear from the figure, the packaging case 1 on the most front side (right side in the figure) protrudes to the near side beyond the price display plate F hung on the standing part on the near side of the display shelf D. Further, the inclination of the front side holding part 11a of the adjacent packaging case coincides with the inclination of the back side holding part 11b of the front packaging case, and the packaging case can be densely arranged in the depth direction. Also, the alternate long and short dash line L in the figure is perpendicular to the surface of the display shelf D, and the amount of protrusion to the back side of the back side holding portion 11b of the packaging case is the same in the front-rear direction position as the rear edge of the bottom wall 3. Is shown.

  In the above example, the holding part is provided on both the front side part and the back side part. However, the holding part may be provided only on one of them, and the other side may be a flat surface. In addition to the case of placing on a support surface such as a shelf, the same effect can be obtained in the case of other display forms such as a case of hanging by a support portion.

  Moreover, although the packaging case in the form of a blister package has been described, a similar effect can be obtained in a thick molded plastic case. In this case, the plastic case may have a shape that conforms to the outer shape of the article, or a shape different from that of the article, such as a box shape, and a holding portion that contacts the article and supports the article in an inclined state is provided in the case. You can also

DESCRIPTION OF SYMBOLS 1a Front side part 1b of packaging case Back side part 2 of packaging case Holding part 3 Bottom wall 10a Front side edge part 10b Back side edge part 11a Front side holding part 11b Back side holding part A Article

Claims (4)

A packaging case comprising a holding portion for holding an article in a posture in which an upper part is inclined to the back side with respect to a normal standing posture. The packaging case according to claim 1, wherein the inclined posture is 3 to 25 degrees with respect to a normal standing posture. The packaging case according to claim 1 or 2, wherein the packaging case is formed as a blister package for holding the article in a recess close to the outer shape of the article to be stored. The blister package is divided into a front portion and a back portion;
The front side portion includes a flat front side edge portion and a front side holding portion having a concave shape so as to receive the upper portion of the article shallowly and deeply receive the lower portion thereof,
The back side portion includes a flat back side edge portion and a back side holding portion having a concave shape so as to receive the upper part of the article deeply and shallowly the lower part,
The front side part and the back side part, when the front side edge part and the back side edge part are combined, the front side holding part and the back side holding part form the holding part as a recess close to the outer shape of the article. The packaging case according to claim 3.

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