JP2012034322A - Method for providing advertisement information by mobile terminal with screen display when receiving call or ending call - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for providing advertisement information by a mobile terminal with a screen display when receiving a call or ending the call, in consideration of situations in which: conventional advertisement media, such as televisions and newspapers, are directed to an unspecified number of people, and the advertisement information is not always delivered to assumed receivers; to solve this problem, in the case of using the mobile terminal with the screen display, such as mobile phones carried around by a user, as an advertisement medium via a network such as the Internet, the user of the terminal is required to perform active operations, and has difficulty in lightly receiving the advertisement information without hindering a communication means function; and it is difficult to obtain marketing information such as receivers of the advertisement information and responses to the advertisement information.SOLUTION: A method for providing advertisement information by a mobile terminal with a display screen when receiving a call or ending the call includes: means that automatically downloads advertisement data at the same time as receiving the call or beforehand to the mobile terminal with the display screen via a network such as the Internet; means that reproduces the advertisement data at the time of receiving the call or when ending the call; and means that records the reproduction of the advertisement data, associates it with data of a user of the terminal, and transmits it to a server provided beforehand or a database.

Description

Detailed Description of the Invention

  The present invention relates to a method for supplying advertisement information by a mobile terminal with a screen display, and in particular, the mobile terminal with a display screen uses a network to receive advertisement data automatically or at the same time as an incoming call, at the end of a call, or in advance. Optionally download means to the mobile terminal in the previous period, means for reproducing the advertisement data at the end of the incoming call or call, record the advertisement data reproduction, associate it with the data of the terminal user, and send it to a server or database provided in advance It relates to the means to do.

  Conventionally, advertisement information is based on paper media such as televisions, newspapers, and magazines. Recently, with the development of the Internet, a method for supplying advertisement information using a computer connected to the Internet as an advertising medium has been developed. Furthermore, with the development of mobile phones, it has become possible to browse information that was previously accessible only by computer via the Internet, and by using this, it was possible to access a pre-established site by a mobile phone, and advertisement from there Technology to supply information is developed.

For example, advertising information is widely broadcast before, during, or between programs, depending on the contract with the sponsor of the TV program. It is widely done to put advertisement information in the place where it goes.
By putting an advertising banner on popular sites that are frequently accessed via the Internet, or by providing advertising information on the Internet that has recently become prominent in supplying advertising information between program distribution over the Internet, A method similar to that for a computer is used, or a function of a mobile phone itself is developed so that a site common to the computer can be browsed.

  However, in the method of supplying advertisement information by television or paper media, the advertisement information does not always reach the consumer because those media are originally targeted for unspecified majority. In addition, even when advertisement information arrives, it is not possible to directly obtain marketing information regarding what kind of recipients are reacting, and a marketing survey must be conducted again.

  In addition, the method of supplying advertisement information via the Internet requires that the computer be close to the computer, and that the user himself / herself connects to the Internet and is willing to browse information on a specific network. The advertisement information cannot be supplied unless the user visits a specific site and sees a banner provided there, or browses a specific program or information that supplies the advertisement information.

  In recent years, the number of people who carry mobile phones is extremely large, and they are always carried around, so many attempts have been made to use them as advertising media. However, mobile phones are primarily made as a communication medium, and as a method of supplying advertisement information via a network such as the Internet, the user of the mobile phone is actively connected to the network such as the Internet. In addition, it has the same problems as when the computer is used. In other words, without disturbing the function of the mobile phone as a communication means, the mobile phone user can easily convert the mobile phone, which is a communication medium, into an advertising medium without burden, and supply advertising information. There is a need for an advertisement information supply method that circulates information about the user who receives advertisement information.

Means to solve the problem

  In order to solve the above problem, the advertisement information supply method for supplying advertisement information to a user of the mobile terminal by the mobile terminal with a display screen according to claim 1 is a third party mobile terminal using a network. Alternatively, means for downloading advertisement information data to a mobile terminal in the previous period when a call is received from a fixed telephone to a user of the mobile terminal or when a call ends, or automatically when the incoming call or call ends. A means for setting or implementing the mobile terminal to be reproduced arbitrarily by a user or a user, and recording the reproduction of the downloaded advertisement information data as advertisement browsing information associated with the user of the mobile terminal, A means for transmitting is provided.

  In such an advertisement information supply method, the advertisement information data is moved when a call is received from a third-party mobile terminal or a landline telephone to a user of a mobile terminal, or at the end of a call or at any time using a network. The mobile terminal can be set or implemented so that the downloaded advertisement information data can be automatically or automatically reproduced by the user when downloaded to the terminal and received or when the call ends. Further, the reproduction of the downloaded advertisement information data can be recorded and transmitted as advertisement browsing information associated with the user of the mobile terminal, and the function of the mobile phone can be used without obstructing the function as a communication means of the mobile phone. A user can easily convert a mobile phone, which is a communication medium, into an advertisement medium in a natural manner without burden, supply advertisement information, and circulate information about the user who receives the advertisement information.

  Further, the advertisement supply method according to claim 2 compares the terminal number or e-mail address registered in advance by the user of the mobile terminal with the terminal number or e-mail address of the mobile terminal, and detects whether or not they match. In this case, the advertisement information data is obtained by accessing a server or database storing advertisement information connected via a network.

  In such an advertisement information supply method, the terminal number or e-mail address registered in advance by the user of the mobile terminal is compared with the terminal number or e-mail address of the mobile terminal to detect whether or not they match. The advertisement data can be obtained by accessing a server or database storing advertisement information connected via a network.

  In addition, in the method for supplying advertisement information at the time of mobile terminal incoming or call termination with a screen display according to claim 3, at the time of incoming call to the user of the mobile terminal from the third party mobile terminal or landline, or at the end of the telephone call, The means (1) for downloading advertisement information data in advance or as needed is characterized by downloading one or more types of advertisement information data.

  In such an advertisement information supply method, one type is used for downloading advertisement information data in advance or at any time when an incoming call to a user of a mobile terminal from a third-party mobile terminal or a fixed telephone, or at the end of a call. Or you can download multiple types of advertisement data.

  The method for supplying advertisement information when a mobile terminal with a screen display or a call ends according to claim 4 has means (2) for automatically or user replaying the download data when the call or call ends. However, the present invention is characterized in that one or a plurality of types of download data are sequentially or randomly selected, and playback or setting at the end of a call or at the end of a call is performed.

  In such a mobile terminal with screen display, the method of supplying advertisement information when an incoming call or call ends, when the download data is automatically reproduced at the time of the incoming call or when the call ends, one type or a plurality of types of the download data are sequentially It is possible to select or select at random, and to set or implement playback at the time of an incoming call or at the end of a call.

  6. The method for supplying advertisement information at the time of receiving or terminating a mobile terminal with a screen display according to claim 5, wherein the reproduction of the download data is recorded and transmitted as advertisement browsing information associated with a user of the mobile terminal (3). Is characterized in that the advertisement browsing information is transmitted by accessing a server or database via a network.

  The method of supplying advertisement information when the mobile terminal with a screen display arrives or when the call ends is that the reproduction of the downloaded advertisement information is recorded as advertisement browsing information associated with the user of the mobile terminal, and the server or The advertisement browsing information can be stored in the database.

  Next, embodiments of the present invention will be described with reference to the drawings. In the present embodiment, a mobile phone terminal with a display screen and an application downloaded there are cited as a medium terminal. However, the present invention is not limited to this.

  FIG. 1 shows a configuration of an embodiment of a method for supplying advertisement information when a mobile terminal with a screen display or a call ends according to the present invention. As shown in FIG. 1, in this embodiment, the mobile terminal with screen display or the advertisement information supply method at the end of the call includes a management server 1, an application server 2 that stores application data, and an advertisement information that stores advertisement information data. The data server 3 is connected to the cellular phone terminal 4 via a network such as the Internet.

  FIG. 2 illustrates an example of how a terminal user is recognized in the present invention, advertisement information data is stored in a mobile terminal, and the mobile terminal is changed to an advertising medium. As shown in FIG. 2, the mobile phone terminal 4 is connected to the management server via the network by the operation of the terminal user. When the terminal user inputs a telephone number, e-mail address, date of birth, address, gender, age, hobby, etc., and sends it to the management server 1 to complete registration, the application file is transferred from the management server to the application data server 2. An instruction is sent to send, and an instruction is sent to the advertisement information data server 3 to send the advertisement information data. Through the management server 1 or directly, application data and advertisement information data are transmitted to the mobile phone terminal 4, the data is stored in the storage device of the mobile phone terminal 4, and the application data becomes the resident application 5.

  FIG. 3 shows an embodiment of how the advertisement information data is supplied to the mobile terminal and reproduced when the incoming call or the call ends in the present invention. As shown in FIG. 3, the resident application 5 is read at the time of an incoming call or at the end of a call, and instructs to set so as to reproduce advertisement information data or download and reproduce new advertisement information data. . Further, it is instructed to connect to the advertisement information data server 3 regularly or as needed to download new advertisement information data and rewrite the previous advertisement information data. The advertisement information data stored in the storage device at a time can be changed from one type to a plurality of types. In the case of multiple types, the data to be played can be changed each time an incoming call or call ends, and the number of playbacks can be set in advance, and if there is an incoming call exceeding that number, the next data is played back. I can do it.

  FIG. 4 shows an embodiment of how the mobile terminal reproduces the advertisement information data when the mobile terminal receives a call from a third party terminal or a fixed telephone. As shown in FIG. 4, the resident application 5 reproduces advertisement information data stored in the storage device at the time of an incoming call from a third-party mobile phone terminal or a fixed telephone 6 or when a call ends, or new advertisement data. Download and play.

  FIG. 5 shows how the reproduction of the supplied advertisement information data is recorded as the advertisement browsing information associated with the user of the mobile terminal in the present invention, and the advertisement browsing information is stored in a server or database via the network. An example of how to do this is shown. As shown in FIG. 5, the incoming call history and the number of reproductions of each advertisement information data are recorded, and are transmitted as management data, for example, at the same time as the download of advertisement information data, or separately by e-mail. Can be stored.

  FIG. 6 shows a block diagram of an embodiment of a computer system that realizes a method of supplying advertisement information at the time of termination or call termination in a mobile phone terminal. In FIG. 6, this computer system is configured to include an arithmetic device 7 and a storage device 8, a resident application 5 stored therein, an input device 9, and a display device 10.

  The arithmetic device 7, the storage device 8, the input device 9, and the display device 10 are the same in common with the components that make the mobile phone terminal a communication device. A resident application and advertisement information data are stored in the storage device 8, and the display device is constituted by a display screen of a mobile phone, for example, and is used for displaying advertisement information data. The input device 9 is composed of, for example, an input keyboard of a mobile phone terminal, and is used for inputting registration information of a terminal user.

  The computing device 7 executes processing related to the advertisement information data according to the resident application stored and read in the storage device 8.

  By the way, in the present embodiment, the application and advertisement information data are downloaded by wireless connection using the telephone network of the mobile phone company, but the server is connected via a network such as the Internet. A device dedicated to download is provided, and the mobile phone terminal is brought into direct contact with the device, or the application and advertisement information data are downloaded by the communication system from a very short distance, and the advertisement information browsing data is transferred and stored in the management data. Can also be stored.

The invention's effect

  As described above, according to the present invention, the mobile terminal with a screen display downloads advertisement information data in advance or at any time when an incoming call or a call ends, and automatically or when the incoming call or the call ends. The user can arbitrarily reproduce the advertisement information, and the advertisement information data reproduction can be recorded as advertisement browsing information associated with the user of the mobile terminal, and transmitted to and stored in the management server.

  That is, it is possible to convert a mobile terminal, which is a communication medium, into an advertisement medium in a natural and easy manner for a terminal user without hindering the function of the mobile terminal as a communication means.

  Further, by creating an advertisement medium that can be carried around at all times, it is possible to ensure the transmission of advertisement information to the medium user, and to acquire information related to marketing related to the user who receives the advertisement information.

  The block diagram of one Example of the supply method of the advertisement information at the time of the mobile terminal with a screen display of this invention at the time of an incoming call or a call end   An example of how a terminal user is recognized in the present invention, advertisement information data is stored in a mobile terminal, and the mobile terminal is changed to an advertising medium   An embodiment of how advertisement information data is supplied to a mobile terminal and reproduced when an incoming call or a call ends in the present invention   An embodiment of how the mobile terminal reproduces advertisement information data when a mobile terminal receives a call from a third party terminal or ends a call in the present invention   In the present invention, how reproduction of supplied advertisement information data is recorded as advertisement browsing information associated with a user of a mobile terminal, and the advertisement browsing information is stored in a server or database via a network. Implementation diagram   An embodiment of a computer system for realizing a method of supplying advertisement information at the time of incoming call or call termination in a mobile phone terminal

DESCRIPTION OF SYMBOLS 1 Management server 2 Application server 3 Advertising information data server 4 Mobile phone terminal 5 Resident application 6 Third party mobile phone terminal or fixed telephone 7 Arithmetic device 8 Storage device 9 Input device 10 Display device

Claims (5)

  A method of supplying advertising information to a user of a mobile terminal by a mobile terminal with a display screen, the user using the mobile terminal from a third-party mobile terminal or landline using a network A means (1) for downloading advertisement information data to the mobile terminal in the previous period at the time of an incoming call or at the end of the call, or at any time, and the download data automatically or at the user's discretion at the time of the incoming call or at the end of the call Means (2) for setting or carrying out the mobile terminal to play back, and means for recording and transmitting the reproduction of the download data as advertisement browsing information associated with the user of the mobile terminal (3) A method for supplying advertisement information when a mobile terminal with a display screen is received or a call ends.   2. The method for supplying advertisement information at the time of receiving a mobile terminal with a display screen according to claim 1, wherein the third party mobile terminal or landline phone receives an incoming call to the user of the mobile terminal, or at the end of the call, in advance or at any time. The means for downloading advertisement information data (1) compares the terminal number or e-mail address registered in advance by the user of the mobile terminal with the terminal number or e-mail address of the mobile terminal, and detects whether or not they match If they match, the advertisement information is obtained when the mobile terminal with a display screen arrives or the call ends, characterized in that the advertisement data is obtained by accessing the server or database storing the advertisement information connected via the network. Method.   In the method of supplying advertisement information at the time of receiving a mobile terminal with a display screen or at the end of a call according to claim 1, upon receiving the mobile terminal from the third-party mobile terminal or landline to a user of the mobile terminal or after the end of the call, Means (1) for downloading advertisement information data in advance or at any time downloads one or more types of advertisement information data. .   The method of supplying advertisement information when a mobile terminal with a display screen is received or at the end of a call according to claim 1, wherein means (2) for automatically downloading or reproducing the download data by the user at the time of the incoming call is one type or A method of supplying advertisement information at the time of arrival of a mobile terminal with a display screen, wherein a plurality of types of download data are selected sequentially or randomly, and setting or execution of reproduction upon termination of an incoming call or a call is performed.   The method of supplying advertisement information at the time of receiving or terminating a mobile terminal with a screen display according to claim 1, wherein the reproduction of the download data is recorded and transmitted as advertisement browsing information associated with a user of the mobile terminal (3). Is a method of supplying advertisement information when a mobile terminal with a screen display arrives or a call ends, wherein the advertisement browsing information is transmitted by accessing a server or a database via a network.

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