JP2012014393A - Server device, program, computer readable storage medium recording program, and information provision method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote users' purchase incentive for a commodity in electronic commercial transaction.SOLUTION: When there is a request for commodity information, time until a commodity will be sold out is calculated, on the basis of sale of the commodity and related commodities in the past. Then, as shown in (A), texts of "it took 5 hours to sell 7 related commodities (commodity name)!" are displayed together with commodity information such as a commodity image, a commodity name, price, inventory quantity, and commodity explanation. As shown in (B), texts of "it might be sold out in 5 hours!" may be displayed.

Description

  The present invention relates to a server device, a program, a computer-readable recording medium recording the program, and an information providing method, and more particularly to electronic commerce.

  2. Description of the Related Art In recent years, electronic commerce for buying and selling merchandise is performed through a network such as the Internet. In such electronic commerce, a technique for displaying real-time inventory information of products has been proposed (for example, Patent Document 1). According to the technique of Patent Literature 1, a consumer can purchase a product while looking at the inventory status of the product.

JP 2002-150095 A

  In order to revitalize the electronic commerce market, it is desirable to provide not only inventory information but also information that stimulates consumers' willingness to purchase goods.

  This invention is made | formed in view of the said actual condition, and it aims at stimulating the consumer's willingness to purchase goods in electronic commerce.

In order to achieve the above object, a server device according to the first aspect of the present invention provides:
Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product Means,
Transmitting means for transmitting, to the request source of the request, information for purchasing a product related to the request, and information on the set required time;
It is characterized by providing.

  The setting means specifies an appropriate period from the sales performance of the other product so that the time required for the other product to be sold for the number of stocks is the shortest, and the setting unit in the specified period The required time may be set based on the sales performance of other products.

Connectable to a storage means for storing sales performance information for each product including information at the time of arrival recorded each time the number of products sold reaches a predetermined ratio with respect to the initial stock quantity;
The setting means refers to the sales performance information of the other product, selects the shortest period from a plurality of periods having two adjacent arrival time points, and the stock quantity of the one product, You may make it set the product of the average time required for sale of the one other product in the selected period as the required time.

It is connectable to a storage means for storing sales performance information for each product including information at the time of sales start of the product and information at the time of sale recorded every time the product is sold,
The determination means refers to the sales performance information of the other product, specifies a period in which the time required for the other product to be sold for the number of stocks, and specifies the specified period. The required time may be set.

  The transmitting means may transmit information for purchasing the product and information on the required time in a format that can be displayed in association with each other at the requesting terminal device.

  The transmission means may transmit the required time information when there is a request for obtaining the required time information from the request source.

  The transmission means may transmit information on the required time only when the required time is within a predetermined time.

  The transmission means may transmit the information on the required time as an estimated time until the one product is sold out.

  The other related product may be the same product as at least one of the genre, price range, initial stock quantity, and sales period of the one product.

The program according to the second aspect of the present invention is:
Computer
Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product means,
A transmission means for transmitting, to the request source of the request, information for purchasing the product related to the request and information on the set required time;
It is made to function as.

A computer-readable recording medium on which a program according to the third aspect of the present invention is recorded,
Computer
Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product means,
A transmission means for transmitting, to the request source of the request, information for purchasing the product related to the request and information on the set required time;
A program characterized by functioning as a program is recorded.

An information providing method according to the fourth aspect of the present invention includes:
An information providing method in a server device comprising a receiving unit, a setting unit, and a transmitting unit,
A receiving step in which the receiving means receives a request to acquire information for purchasing one product;
Based on the number of stocks of the one product and the sales results of other products related to the one product, the setting means required for the other products to be sold for the number of stocks A setting step to set the time;
The transmitting means transmits to the request source of the request, information for purchasing a product related to the request, and information of the required time,
It is characterized by providing.

  According to the present invention, information associated with the remaining time until the product to be purchased is sold out is provided to the consumer, so that the consumer's willingness to purchase the product can be stimulated in electronic commerce. As a result, sales of products in electronic commerce are promoted.

It is a figure which shows the structural example of an electronic commerce system. It is a figure which shows the flow at the time of a user using an electronic commerce service. It is a block diagram which shows the structure of a server apparatus. (A) It is a structural example of merchandise attribute information. (B) It is a structural example of merchandise sales information. It is a flowchart which shows the operation | movement of a merchandise information request process. It is a graph which shows transition of the stock quantity with respect to time. (A) It is a display example of merchandise information. (B) It is a display example of merchandise information. (A) It is a display example of merchandise information. (B) It is a display example of sales information of related products. It is a flowchart which shows the operation | movement of the process at the time of the merchandise information request | requirement of a modification. It is a flowchart which shows the operation | movement of the process at the time of the goods information request | requirement of a modification.

  Hereinafter, a server device that provides an electronic commerce service according to an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram illustrating a configuration example of an electronic commerce system 100. As shown in FIG. 1, the electronic commerce system 100 includes a server device 10 and a user terminal 20. Server device 10 and user terminal 20 are connected via network 30.

  The server device 10 provides an electronic commerce service. Specifically, the server device 10 transmits various Web pages such as product information in the electronic commerce service to the user terminal 20 in response to a request from the user terminal 20.

  The user terminal 20 is a terminal device for using an electronic commerce service. The user terminal 20 has a function (such as a browser) for connecting to the server device 10. The user terminal 20 is a mobile terminal such as a personal computer or a mobile phone.

  The network 30 is a communication network such as the Internet or an intranet.

  Here, a flow when the user uses the electronic commerce service will be described. FIG. 2 is a diagram showing a flow when the user uses the electronic commerce service. First, a user connects to a Web site of an electronic commerce service provided by the server device 10 from a user terminal 20 using a browser (step S1). In this Web site, a product can be searched by inputting a keyword or by sequentially selecting a genre (category) divided into a plurality of stages.

  Subsequently, the user searches for a product to be purchased (step S2). Each product is provided with a Web page for purchasing the product for which detailed information (product image, price, inventory quantity, etc.) of the product can be browsed. By selecting one product from the retrieved product list, detailed product information of the product can be browsed (step S3).

  Here, a user on the sales side can register a product in the server device 10. This sales user can be regarded as a virtual store. That is, the system is such that a plurality of stores sell products. Therefore, even if you search for the same product, if multiple stores sell the product, the product price, inventory quantity, service (whether there is a shipping fee, the number of points you can earn, whether you can use a credit card, etc.) ) And the amount of information about the product is also different. Therefore, it is assumed that the user on the purchase side examines whether or not to purchase a product while browsing a plurality of product information, in which store the product is purchased when purchasing the product. The present invention provides useful information to a user on the purchase side when considering whether or not a user purchases a product, encourages the intention to purchase the product, and activates the electronic commerce market. Is. This characteristic part of the present invention will be described in detail later.

  When a user actually purchases a product, on the Web page where detailed product information can be browsed, the user registers the product in the purchase list by operating, for example, a button marked “Add to shopping cart”. (Step S4). When the user purchases a plurality of products at a time, S2 to S4 are repeated to register other products in the purchase list.

  After registering the product to be purchased in the purchase list, the user purchases the product by performing a predetermined operation (for example, operating a button marked “Purchase product” in the state where the purchase list is displayed). Shifts to a Web page for inputting purchase information for the user. In this Web page, the user inputs or selects purchase information such as the user's personal information, settlement method, merchandise shipping destination, and delivery method (step S5). Upon completion of this input, the purchase of the product is completed. In addition, it may be possible to shift to a Web page for inputting purchase information without registering in the purchase list in the step S4. Further, the personal information of the user may be registered in the server device 10, and input of personal information or the like may be omitted by a login process.

  FIG. 3 is a block diagram illustrating a configuration of the server device 10. As illustrated in FIG. 3, the server device 10 includes a control unit 11, a storage unit 12, and a communication unit 13.

  The control unit 11 includes a CPU (Central Processing Unit) and the like. The control unit 11 controls the operation of the entire server device 10. In particular, the control unit 11 controls operations related to the provision of the electronic commerce service shown in FIG.

  The storage unit 12 includes a RAM (Random Access Memory) serving as a work area of the control unit 11, a ROM (Read Only Memory) storing an operation program of the control unit 11, a hard disk and a flash memory storing various information related to the electronic commerce service. Etc.

  The communication unit 13 is an interface for connecting the server device 10 to the network 30 and includes a network adapter or the like. The control unit 11 exchanges various data with the user terminal 20 via the communication unit 13 and the network 30.

  The storage unit 12 stores, for example, product attribute information 51 shown in FIG. 4A and product sales information 52 shown in FIG. 4B as information related to the electronic commerce service.

  The product attribute information 51 is, for example, information in which product identification information is associated with the product attribute. The product attribute information 51 is associated with the product name, the manufacturer of the product, the genre of the product, the price, and the like. By referring to the product attribute information 51, related products related to one product can be searched.

  The product attribute information 51 may be associated with other attributes.

  The product sales information 52 includes, for example, product identification information, initial stock at the start of sales, current stock, date and time of sales start, date and time when the stock reaches 80%, 60%, 40%, and 20%, This is information that associates date and time. By referring to the product sales information 52, it is possible to calculate the time taken to sell one product for each product.

  Note that the date and time when the number of products sold reaches 20%, 40%, 60%, 80%, and 100%, respectively, with respect to the initial inventory number may be recorded. Further, the timing for recording the date and time may be further subdivided (for example, recording every 10%). In addition, the merchandise information 52 may be associated with other information such as sales store and data on the web page of merchandise information.

  Subsequently, a characteristic operation of the server device 10 of this embodiment will be described. When the product information of one product is requested (for example, at the stage of step S3 shown in FIG. 2), the server device 10 according to the present embodiment has another product (hereinafter, “related” The product is called “product”), and the estimated time from the sales of the related product to the sale of the one product is calculated, and is sent with the product information.

  Specifically, the control unit 11 of the server device 10 executes a product information request time process as shown in FIG. 5 when the product information of one product is requested.

  In the product information request process, the control unit 11 first acquires identification information of one product included in the product information request (step S101).

  Then, the control unit 11 refers to the product attribute information 51 and searches for a related product whose attribute information matches or approximates the product specified by the identification information (step S102). In step S102, for example, it is determined whether or not the product names match, the manufacturers match, the genres match, and the prices match within a predetermined range. The product having the highest degree of matching of each attribute is set as the related product.

  For example, when the product name of one requested product is “XXX”, the manufacturer is “Company A”, the genre is “LCD TV”, and the price is “148000” yen, FIG. The product of the identification information 100001 shown in (A) is searched for as a related product.

  In step S102, a priority order to determine which attribute is important is determined in advance, and if there is no product that matches all the attributes, a product that has a high priority attribute is set as a related product. Also good. Further, attributes other than the product name, manufacturer, genre, and price (for example, the sales form of the product such as whether the product is a limited quantity product or a time sale target product) are stored in association with the product attribute information 51. Thus, it may be determined whether or not the attributes match.

  When the search for the related product is completed, the control unit 11 acquires the product sales information 51 of the searched related product (step S103).

  And the control part 11 discriminate | determines whether the related goods sells the stock quantity more than predetermined number (for example, 20% or more of initial stock) (step S104).

  If the related product is not sold more than a predetermined number (step S104; No), the calculation based on the sales of the related product cannot be performed, so the process returns to step S102, and the related product other than the related product is searched again.

  If the related product is sold more than a predetermined number (step S104; Yes), the control unit 11 calculates the time (average time) required for selling one related product (step S105).

  For example, when the related product is the product of the identification information 100001 shown in FIG. 4B, a graph as shown in FIG. 6 is obtained when the transition of the inventory quantity with respect to time is graphed. In the graph of FIG. 6, the average time taken to sell one product during the period when the number of inventory was 50 to 40 (from 100% to 80%) was 4.65 hours on average. It took 6.55 hours on average to sell one product during the period from 40 to 30 (80% to 60% in stock), and 30 to 20 in stock (60% in stock) It took 5.7 hours on average to sell one item during the period when it became 40%), and during the period when the inventory number became 20 to 10 (inventory 40% to 20%) The average time taken to sell one product was 6.65 hours, and the time it took to sell one product during the period when the number of stocks went from 10 to 0 (sold out from 20% stock). Is an average of 5.5 hours.

  During a period in which the time (required time) required for selling a predetermined number of products with the identification information 100001 is the shortest (period in which the ordering frequency of the product is the highest), the number of stocks is 50 to 40 (stock 100 % To 80%). In step S105, referring to the product sales information 52 of the related product, an appropriate period is specified so that the time required until the predetermined number of related products are sold is specified, and the related period is related to the specified period. The time (average time) taken to sell one product is extracted. That is, the shortest average time taken to sell one item of identification information 100001 is 4.65 hours.

  Subsequent to step S105, the control unit 11 refers to the product sales information 52 and acquires the current stock quantity of the one product requested (step S106).

  Then, the control unit 11 multiplies the time taken to sell one related product calculated in step S105 (average time) by the number of stocks acquired in step S106, and multiplies the multiplied product by the product. Is calculated as the time until the item is sold out (required time) (step S107).

  Finally, the control unit 11 transmits the product information (Web page) of the one product with the time (required time) information calculated in Step S107 to the user terminal 20 (Step S108).

  The Web page transmitted in this way may be anything as shown in FIGS. 7A and 7B. For example, if the time calculated in step S107 is 5 hours (or approximately 5 hours), as shown in FIG. 7A, together with product information such as a product image, product name, price, quantity in stock, product description, etc. , The text “It took 5 hours to sell 7 related products (product names)!” Is displayed. In addition, as shown in FIG. 7B, the characters “Let's sell out in 5 hours!” May be displayed.

  Thus, by displaying the information strongly associated with the time until the product is sold out together with the product information, the user can be reminded of the time until the product is sold out. In particular, when the time to sell out is short, the user may be sold out, and will be rushed to purchase, so that he / she can buy a product and activate the electronic commerce market. it can.

  The present invention is not limited to the above embodiment, and various modifications and applications are possible. For example, the display method of the time information until sold out may be any method as long as the user can recognize the time (required time) calculated in step S107. As shown in FIG. 8 (A), when displaying product information, a button such as “View sales information of related products” is provided, and when the button is clicked, FIG. 8 (B) As shown, a transition may be made to a list screen showing the time taken until a plurality of related products are sold out. In addition, when a button such as “View sales information of related products” is provided in FIGS. 7A and 7B, and when the button is clicked, as shown in FIG. 8B, You may make it change to the list screen which shows the time taken until several related goods sold out.

  In the case where an individual screen showing the time taken until the related products are sold out is provided, there is no restriction on the display area, so that information on a plurality of related products can be displayed as shown in FIG. In the case of FIG. 8, when there is a request for obtaining product information, first, the server device 10 transmits a screen as shown in FIG. When the button is clicked, the product information request processing shown in FIG. 5 is executed, and a plurality of related products are searched in step S102, and the processing of steps S103 to S107 is executed for the plurality of related products. You can do so. Then, in the process of step S108, a screen as shown in FIG. 8B may be transmitted.

  In the above embodiment, a period in which the sales order frequency of related products is the highest is specified, and the time until the product is sold out is calculated based on the specified period. On the other hand, for example, sales performance information for each product including information on the sales start time of the product and sales time information recorded every time the product is sold is stored in the storage unit 12, In S108, with reference to the sales result information of the related product, the time period required for the related product to be sold for the number of stocks of one product is specified, and the specified period can be sold out. It may be the time until. Further, the time from when the number of related products in stock is the current number of stocks of one product for which product information is requested to when it is sold out may be the time until the one product is sold out.

  Also, when the product information of one product was requested, the time until one product was sold out was calculated based on the past sales of related products other than the one product. The time until one product is sold out may be calculated based on the sales of the item.

  In this case, for example, when the product information of one product is requested, the control unit 11 of the server device 10 executes a product information request process as shown in FIG.

  In the merchandise information request process, the control unit 11 first acquires identification information of one merchandise included in the merchandise information request (step S101).

  And the control part 11 acquires the merchandise sales information 51 of one goods based on identification information (step S201).

  And the control part 11 discriminate | determines whether the stock quantity of the one goods is more than predetermined number (for example, 20% or more of initial stock) is sold (step S202).

  If a predetermined number of items are not sold more than a predetermined number (step S202; No), the control unit 11 transmits the item information of the item as it is (step S205).

  If a predetermined number of products are sold (step S202; Yes), the control unit 11 calculates the time taken to sell one such product (step S203).

  In the process of step S203, as in step S105 of FIG. 5, the time taken to sell one product during a period when the order frequency of the product was the highest may be extracted.

  Subsequent to step S203, the control unit 11 refers to the product sales information 52 and acquires the current stock quantity of the one product requested (step S106).

  Then, the control unit 11 multiplies the time taken to sell one product calculated in step S203 by the number of stocks acquired in step S106, and has requested a multiplied product. Is calculated as the time until the product is sold out (step S204).

  Finally, the control unit 11 transmits the product information (Web page) of the one product with the time information calculated in step S204 to the user terminal 20 (step S108).

  According to such product information request processing, it is possible to output the expected time until the requested product is sold out. If one product is not sold more than a predetermined number (step S202; No), the process proceeds to step S102 in FIG. 5 to search for a related product, and the time until the product is sold out based on the related product. May be calculated. Conversely, when a related product is not found in step S102 of FIG. 5, the product information requesting process of FIG. 9 may be executed.

  In addition, it is considered that the shorter the time calculated in steps S107 and S204, the higher the effect of stimulating the user's desire to purchase. In consideration of this point, only when the time is within a predetermined time, the product information of one product with information on the time until it is sold out may be transmitted to the user terminal 20.

  In this case, for example, as shown in FIG. 10, after executing the processing of step S107 or S204, the control unit 11 determines the time until one product calculated in the processing of step S107 or S204 is sold out for a predetermined time ( For example, it is determined whether it is within 24 hours, 30 minutes, etc. (step S301).

  When it is determined that the time is within the predetermined time (step S301; Yes), the control unit 11 transmits, to the user terminal 20, product information of one product with information on time until it is sold out (step S108). If it is determined that the time is not within the predetermined time (step S301; No), the control unit 11 transmits the product information of the product as it is (step S302).

  Moreover, although the operation program of the control unit 11 has been described as being stored in the storage unit 11, it may be acquired from an external storage medium / recording medium, or transmitted via a network. May be stored.

DESCRIPTION OF SYMBOLS 10 Server apparatus 11 Control part 12 Storage part 13 Communication part 20 User terminal 30 Network 100 Electronic commerce system

Claims (12)

Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product Means,
Transmitting means for transmitting, to the request source of the request, information for purchasing a product related to the request, and information on the set required time;
A server device comprising: The setting means specifies an appropriate period from the sales performance of the other product so that the time required for the other product to be sold for the number of stocks is the shortest, and the setting unit in the specified period The server apparatus according to claim 1, wherein the required time is set based on a sales performance of another product. Connectable to a storage means for storing sales performance information for each product including information at the time of arrival recorded each time the number of products sold reaches a predetermined ratio with respect to the initial stock quantity;
The setting means refers to the sales performance information of the other product, selects the shortest period from a plurality of periods having two adjacent arrival time points, and the stock quantity of the one product, The server device according to claim 2, wherein a product of an average time required to sell one other product in the selected period is set as the required time. It is connectable to a storage means for storing sales performance information for each product including information at the time of sales start of the product and information at the time of sale recorded every time the product is sold,
The determination means refers to the sales performance information of the other product, specifies a period in which the time required for the other product to be sold for the number of stocks, and specifies the specified period. The server apparatus according to claim 1, wherein the required time is set. The transmission means transmits the information for purchasing the product and the information of the required time in a format that can be displayed in association with each other at the requesting terminal device. The server device according to any one of the above. The said transmission means transmits the information of the said required time, when there exists a request | requirement which acquires the information of the said required time from the said request origin. The Claim 1 characterized by the above-mentioned. Server device. The server device according to any one of claims 1 to 6, wherein the transmission unit transmits information on the required time only when the required time is within a predetermined time. The server device according to any one of claims 1 to 7, wherein the transmission unit transmits the information on the required time as an estimated time until the one product is sold out. 9. The related other product is a product in which at least one of the genre, price range, initial stock quantity, and sales period of the product is the same as the one product. The server device according to any one of the above. Computer
Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product means,
A transmission means for transmitting, to the request source of the request, information for purchasing the product related to the request and information on the set required time;
A program characterized by functioning as Computer
Receiving means for receiving a request to acquire information for purchasing one product;
Setting that sets the time required for the other products to be sold for the number of stocks based on the number of stocks of the one product and the sales performance of other products related to the one product means,
A transmission means for transmitting, to the request source of the request, information for purchasing the product related to the request and information on the set required time;
A computer-readable recording medium having recorded thereon a program that is caused to function as: An information providing method in a server device comprising a receiving unit, a setting unit, and a transmitting unit,
A receiving step in which the receiving means receives a request to acquire information for purchasing one product;
Based on the number of stocks of the one product and the sales results of other products related to the one product, the setting means required for the other products to be sold for the number of stocks A setting step to set the time;
The transmitting means transmits to the request source of the request, information for purchasing a product related to the request, and information of the required time,
An information providing method comprising:

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