JP2011505049A - 電話番号ベースの広告 - Google Patents
電話番号ベースの広告 Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M17/00—Prepayment of wireline communication systems, wireless communication systems or telephone systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/54—Arrangements for diverting calls for one subscriber to another predetermined subscriber
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M7/00—Arrangements for interconnection between switching centres
- H04M7/0024—Services and arrangements where telephone services are combined with data services
- H04M7/003—Click to dial services
Abstract
Description
本出願は、共に「TELEPHONE NUMBER-BASED ADVERTISING」という名称である2007年11月26日に出願した米国仮特許出願第60/990,256号および2007年11月30日に出願した米国実用特許出願第11/948,171号に対する優先権を主張するものであり、これらの出願の内容を参照により本明細書に組み込む。
102a、102b 広告主
104 広告管理システム
106a、106b パブリッシャ
108a、108b ユーザデバイス
109 ページコンテンツ要求
110 コンピュータネットワーク
111 ページコンテンツ
112 検索エンジン
114 広告データ
120 公衆交換電話網(PSTN)
122a〜122f 電話デバイス
122g セルラ電話機
122h ボイスオーバインターネットプロトコル(VoIP)電話機
124a、124b 交換要素
125 ゲートウェイ
126 セルラネットワーク
127 ゲートウェイ
130 コールスルーエンジン
200 コンテンツページ
202、204、206 広告
Claims (20)
- 第1の電話番号を第2の電話番号に関連付ける段階と、
前記第1の電話番号を含むウェブベースの広告を広告主のために供給する段階と、
前記第1の電話番号に掛けられた電話を受け取る段階と、
前記第1の電話番号に対する前記第2の電話番号の前記関連付けに基づいて前記電話を前記第2の電話番号にルーティングする段階と、
前記第1の電話番号に掛けられた前記電話を受け取るのに応答したコールスルーイベントが発生したかどうか判定する段階と、
前記コールスルーイベントが発生したと判定される場合に、前記第2の電話番号に関連する広告主にコストパーコール金額を請求する段階とを含む、コンピュータによって実施される方法。 - 前記第1の電話番号に掛けられた前記電話を受け取るのに応答したコールスルーイベントが発生したかどうか判定する段階が、
前記電話の発信に関連する発呼側電話番号を識別する段階と、
前記発呼側電話番号がしきい値発信回数を超えて前記第1の電話番号に電話を発信したかどうか判定する段階と、
前記発呼側電話番号が前記しきい値発信回数を超えて前記第1の電話番号に電話を発信した場合に、前記第2の電話番号に対するコールスルーイベントの発生を識別しないようにする段階とを含む、請求項1に記載の方法。 - 所定期間後に前記第2の電話番号に対する前記第1の電話番号の関連付けを解除する段階と、
前記所定期間終了後の第2の所定期間後に、前記第1の電話番号を第3の電話番号に関連付ける段階とをさらに含む、請求項1に記載の方法。 - 前記第1の電話番号が一意の電話番号である、請求項1に記載の方法。
- 前記第1の電話番号が共通電話番号および一意の内線番号を含む、請求項1に記載の方法。
- 第1の電話番号を第2の電話番号に関連付ける段階と、
前記第1の電話番号を含むウェブベースの広告を広告主のために供給する段階と、
前記第1の電話番号に掛けられた電話を受け取る段階と、
前記電話の発信に関連する発呼側電話番号を識別する段階と、
前記発呼側電話番号がしきい値発信回数を超えて前記第1の電話番号に電話を発信したかどうか判定する段階と、
前記発呼側電話番号が前記しきい値発信回数を超えて前記第1の電話番号に電話を発信していない場合に、前記電話を前記第2の電話番号にルーティングする段階とを含む、コンピュータによって実施される方法。 - 前記電話を前記第2の電話番号にルーティングするのに応答して、前記第2の電話番号に関連する広告主にコストパーコール金額を請求する段階をさらに含む、請求項6に記載の方法。
- 前記発呼側電話番号が前記しきい値発信回数を超えて前記第1の電話番号に電話を発信した場合に、前記第2の電話番号を提示する段階をさらに含む、請求項2または6に記載の方法。
- 前記第2の電話番号を提示する段階が、
前記第1の電話番号への前記電話の中で前記第2の電話番号を告知する段階を含む、請求項8に記載の方法。 - 失効イベントが発生するまで第1の電話番号を第2の電話番号に関連付ける段階と、
前記失効イベントが発生したかどうか判定する段階と、
前記失効イベントが発生した場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除する段階と、
前記失効イベントが発生した場合に、少なくとも最小期間にわたって前記第1の電話番号を別の第2の番号に関連付けないようにする段階とを含む、コンピュータによって実施される方法。 - 失効イベントが発生した場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除する段階と、
前記失効イベントが発生した場合に、少なくとも最小期間にわたって前記第1の電話番号を別の第2の番号に関連付けないようにする段階とをさらに含む、請求項1に記載の方法。 - 前記失効イベントが発生した場合に、別の失効イベントが発生するまで第3の電話番号を前記第2の電話番号に関連付ける段階と、
前記第1の電話番号への電話を受け取る段階と、
前記失効イベントが発生した場合に、前記電話の中で前記第3の電話番号を告知する段階とをさらに含む、請求項10または11に記載の方法。 - 前記失効イベントが発生したかどうか判定する段階が、
前記第1の電話番号への発信呼の回数がしきい値発信回数を超える場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除する段階と、
前記第1の電話番号への発信呼の前記回数が前記しきい値発信回数を超える場合に、前記第3の電話番号を前記第2の電話番号に関連付ける段階とを含む、請求項12に記載の方法。 - 前記失効イベントが発生していない場合に、前記第1の電話番号への電話を前記第2の電話番号にルーティングする段階と、
前記失効イベントが発生していない場合に、前記第2の電話番号に関連する広告主にコストパーコール金額を請求する段階とをさらに含む、請求項13に記載の方法。 - 前記第2の電話番号に関連する勘定残高を決定する段階と、
前記第2の電話番号に関連する請求額を決定する段階であって、前記請求額が前記コストパーコール金額に基づく段階と、
前記請求額が前記勘定残高を超えるかどうか判定する段階と、
前記総額が前記勘定残高を超える場合に、前記電話を前記第1の電話番号から前記第2の電話番号にルーティングしないようにする段階とをさらに含む、請求項13または14に記載の方法。 - 第1の電話番号および第2の電話番号を記憶するように構成されたデータストアと、
失効イベントが発生するまで前記第1の電話番号を前記第2の電話番号に関連付け、前記失効イベントが発生したかどうか判定し、前記失効イベントが発生した場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除し、前記失効イベントが発生した場合に、少なくとも最小期間にわたって前記第1の電話番号を別の第2の番号に関連付けないようにするコールスルーエンジンとを備えるシステム。 - 前記コールスルーエンジンが、
前記失効イベントが発生した場合に、別の失効イベントが発生するまで第3の電話番号を前記第2の電話番号に関連付け、
前記第1の電話番号への電話を受け、
前記失効イベントが発生した場合に、前記電話の中で前記第3の電話番号を告知する、請求項16に記載のシステム。 - 前記コールスルーエンジンが、
前記第1の電話番号への発信呼の回数がしきい値発信回数を超える場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除し、
前記第1の電話番号への発信呼の前記回数が前記しきい値発信回数を超える場合に、前記第3の電話番号を前記第2の電話番号に関連付ける、請求項17に記載のシステム。 - 前記コールスルーエンジンが、
前記失効イベントが発生していない場合に、前記第1の電話番号への電話を前記第2の電話番号にルーティングし、前記失効イベントが発生していない場合に、前記第2の電話番号に関連する広告主にコストパーコール金額を請求する、請求項18に記載のシステム。 - 前記コールスルーエンジンが、
前記第2の電話番号に関連する勘定残高を決定し、前記第2の電話番号に関連する請求額を決定し、前記請求額が前記コストパーコール金額に基づき、さらに、前記請求額が前記勘定残高を超えるかどうか判定し、
前記請求額が前記勘定残高を超える場合に、前記第2の電話番号に対する前記第1の電話番号の関連付けを解除する、請求項19に記載のシステム。
Applications Claiming Priority (5)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US99025607P | 2007-11-26 | 2007-11-26 | |
US60/990,256 | 2007-11-26 | ||
US11/948,171 | 2007-11-30 | ||
US11/948,171 US8218741B2 (en) | 2007-11-26 | 2007-11-30 | Telephone number-based advertising |
PCT/US2008/084384 WO2009070505A2 (en) | 2007-11-26 | 2008-11-21 | Telephone number-based advertising |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2011505049A true JP2011505049A (ja) | 2011-02-17 |
JP5478500B2 JP5478500B2 (ja) | 2014-04-23 |
Family
ID=40669716
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2010536082A Active JP5478500B2 (ja) | 2007-11-26 | 2008-11-21 | 電話番号ベースの広告 |
Country Status (6)
Country | Link |
---|---|
US (2) | US8218741B2 (ja) |
EP (1) | EP2215592A2 (ja) |
JP (1) | JP5478500B2 (ja) |
CN (1) | CN101918970A (ja) |
BR (1) | BRPI0819862A2 (ja) |
WO (1) | WO2009070505A2 (ja) |
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WO2009070505A3 (en) | 2009-08-20 |
WO2009070505A2 (en) | 2009-06-04 |
CN101918970A (zh) | 2010-12-15 |
JP5478500B2 (ja) | 2014-04-23 |
US20120269337A1 (en) | 2012-10-25 |
EP2215592A2 (en) | 2010-08-11 |
BRPI0819862A2 (pt) | 2016-06-28 |
US8218741B2 (en) | 2012-07-10 |
US20090136011A1 (en) | 2009-05-28 |
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