JP2011150462A - System, device and method for distributing advertisement, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system for distributing advertisements to the terminal of a user in order to obtain high advertising effects even when the user does not perform any operation for selecting his or her desired advertisement classification. <P>SOLUTION: An advertisement storage means 91 stores at least advertisements, the designations of advertising facilities, and keywords expressing the genres of the facilities. A destination candidate information storage means 92 stores destination candidate information including the designations and keywords of destination candidates and destination candidate index values. An advertisement distribution adjustment means 93 determines the advertisements to be distributed to a guidance terminal 80 based on the keywords expressing the designations of the destination candidates and the genres of the destination candidates included in the destination candidate information, the keywords expressing the destinations of the facilities and the genres of the facilities stored in the advertisement storage means 91, and the destination candidate index values included in the destination candidate information, and transmits the advertisements to the guidance terminal 80. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution apparatus, an advertisement distribution method, and an advertisement distribution program that distribute advertisements to a terminal that presents a route to a destination to a user.

  There is known a car navigation system that measures a current position using a GPS (Global Positioning System) or the like and guides a route to the destination when a user sets the destination. Furthermore, various advertisement distribution systems have been proposed in which advertisers distribute advertisements to such car navigation systems using user attribute information, user current position information, destination information, and the like (for example, (See Patent Documents 1 and 2).

  The advertisement providing system described in Patent Literature 1 acquires a history regarding the usage status of a mobile phone device by a user or a history regarding user behavior, and generates user attribute information based on each history. Further, the position information of the moving body is acquired from a navigation device mounted on the moving body. Based on the attribute information of the user and the position information of the moving body, advertisement information corresponding to the user is selected and the advertisement information is transmitted to the navigation device. The advertisement providing system described in Patent Literature 1 uses, for example, a search history of a website, a browsing history, a camera built in the mobile phone device, etc. as a history related to the usage status of the mobile phone device and a history related to user behavior. Use history and so on. Further, it is described that a purchase history may be used when the mobile phone device has an electronic money function. Further, Patent Document 1 also describes that destination information may be used as user position information.

  In addition, the advertisement information distribution system described in Patent Literature 2 is based on user setting information received from the in-vehicle device by the advertisement distribution device, and the user desires from the advertisement information list stored in the advertisement database. The advertisement information corresponding to the advertisement type to be selected is selected. And the advertising information delivery system described in patent document 2 is based on the route information received from the in-vehicle device from the selected advertising information, and the distance between the passing point of the vehicle and the advertising facility is set in advance. The advertisement information is narrowed down according to the condition that the vehicle is within the road, the expected passage time when the vehicle passes through the passing point closest to the location of the advertising facility, road attributes, and the purpose of movement. Deliver to the device. In addition, the advertisement information distribution system described in Patent Document 2 collects advertisement evaluation information representing an evaluation of a facility used by a user among the facilities of the advertisement information, and sends the advertisement evaluation information to the vehicle according to a request from the vehicle-mounted device. Send to device.

  Patent Document 3 describes a device that collects facility information from Web pages existing on the Internet, analyzes information according to user needs, and provides the information to the vehicle navigation device. ing. Patent Document 3 describes extracting a facility name from the top page of the facility and specifying the location of the facility.

JP 2009-80733 A (paragraphs 0022-0066, etc.) JP 2009-80337 A (paragraph 0099-0126, FIG. 11-13, etc.) JP 2009-19976 (paragraph 0079, 0080)

  The advertisement providing system described in Patent Literature 1 generates user attribute information, and selects advertisement information based on the attribute information and the position information of the moving object. Patent Document 1 also describes that destination information may be used as user position information. However, when the destination information is used as the user position information, the user may advertise the destination already set by the user. In that case, the destination itself that the user is going to advertise is advertised, and it cannot be said that the advertising effect is high. That is, since the user already has the facility or the like to be advertised as the destination, the user is not attracted by the advertisement and cannot be said to have a high advertising effect.

  In the advertisement information distribution system described in Patent Document 2, the user must select a desired advertisement type. Such an operation is troublesome for the user. Therefore, it is preferable that the advertiser can distribute the advertising information to the user so that a high advertising effect can be obtained without performing such an operation.

  Therefore, the present invention provides an advertisement distribution system and an advertisement distribution that can distribute an advertisement to a user's terminal so that a high advertisement effect can be obtained even if the user does not perform an operation of selecting a desired advertisement type. An object is to provide an apparatus, an advertisement distribution method, and an advertisement distribution program.

  An advertisement distribution system according to the present invention includes a user terminal that presents a web page to a user, a guidance terminal that presents a route to the user's destination, and an advertisement distribution device that distributes advertisements to the guidance terminal. The terminal may extract information indicating means for acquiring a web page and a keyword representing the name of the user's destination candidate and the genre of the destination candidate from the web page, and the destination candidate may correspond to the user's destination Information analyzing means for deriving a destination candidate index value representing the degree of sexuality based on browsing history of the web page, and destination distribution information including destination candidate name, keyword and destination candidate index value as an advertisement distribution device Destination advertisement information transmitting means for transmitting to the advertisement distribution device, the advertisement distribution device displays at least the advertisement, the name of the facility to be advertised, and the genre of the facility. Advertising storage means for storing keywords, destination candidate information storage means for storing destination candidate information received from the user terminal, names of destination candidates included in the destination candidate information, and genres of the destination candidates The advertisement to be delivered to the guidance terminal is determined based on the keyword to be represented, the keyword representing the name of the facility stored in the advertisement storage means and the genre of the facility, and the destination candidate index value included in the destination candidate information, Advertisement distribution adjusting means for transmitting the advertisement to the guide terminal, and the guide terminal includes advertisement presenting means for presenting the advertisement received from the advertisement distribution device to the user.

  The advertisement distribution apparatus according to the present invention includes at least an advertisement, a name of a facility to be advertised, a keyword representing a genre of the facility, a name of a user's destination candidate, and the destination Destination candidate information including a keyword representing a candidate genre and destination candidate index values indicating the degree of possibility that the destination candidate corresponds to the user's destination, from the user terminal used by the user Destination candidate information storage means for storing destination candidate information to be received, a destination candidate name included in the destination candidate information, a keyword representing the genre of the destination candidate, and a facility name stored in the advertisement storage means And the route to the user's destination based on the keyword representing the genre of the facility and the destination candidate index value included in the destination candidate information. Determining which ad to serve against Shimesuru guiding terminal, characterized in that it comprises an advertisement distribution adjusting means for sending the advertisement to the guide device.

In the advertisement delivery method according to the present invention, a user terminal that presents a web page to a user acquires the web page, and extracts a keyword representing the name of the destination candidate of the user and the genre of the destination candidate from the web page. , A destination candidate index value representing the degree of possibility that the destination candidate corresponds to the user's destination is derived based on the browsing history of the web page,
Destination candidate information including a destination candidate name, a keyword, and a destination candidate index value is transmitted to the advertisement distribution apparatus, and the advertisement distribution apparatus stores the destination candidate information received from the user terminal and stores the destination candidate information in the destination candidate information. A keyword indicating the name of the destination candidate and the genre of the destination candidate included, a keyword indicating the name of the facility to be advertised and the genre of the facility stored in advance in the advertisement storage means for storing the advertisement Based on the destination candidate index value included in the destination candidate information, the advertisement to be delivered to the guidance terminal that presents the route to the user's destination to the user is determined, and the advertisement is sent to the guidance terminal. And the guide terminal presents the advertisement received from the advertisement distribution device to the user.

  An advertisement distribution program according to the present invention is an advertisement distribution program installed in a computer including advertisement storage means for storing at least an advertisement, a name of a facility to advertise, and a keyword representing a genre of the facility, The computer includes a destination candidate name, a keyword that represents the genre of the destination candidate, and a destination candidate index value that represents the likelihood that the destination candidate corresponds to the user destination. A keyword representing destination candidate information, a process for storing destination candidate information received from a user terminal used by a user, and a name of a destination candidate included in the destination candidate information and a genre of the destination candidate And the name of the facility stored by the advertisement storage means, the keyword representing the genre of the facility, and the destination candidate information. Based on the destination candidate index value, determining an advertisement to be distributed to a guidance terminal that presents a route to the user's destination to the user, and executing an advertisement distribution process for transmitting the advertisement to the guidance terminal It is characterized by.

  ADVANTAGE OF THE INVENTION According to this invention, even if the user does not perform operation which selects the desired advertisement classification, an advertisement can be selected so that a high advertising effect can be acquired, and the advertisement can be delivered to a user's terminal.

It is a block diagram which shows the example of the 1st Embodiment of this invention. It is a block diagram which shows the example of a vehicle-mounted terminal. It is explanatory drawing which shows the example of a destination candidate database. It is a block diagram which shows the example of an information analysis part. It is a block diagram which shows the structural example of an advertisement delivery adjustment part. It is a flowchart which shows the example of a process progress until a user terminal transmits the information of a destination candidate to an advertisement delivery server. It is a flowchart which shows the example of the process progress which the advertisement delivery server 3 determines and transmits an advertisement. It is a block diagram which shows the example of the 2nd Embodiment of this invention. It is a block diagram which shows the example of a vehicle-mounted terminal. It is a block diagram which shows the other example of a vehicle-mounted terminal. It is a flowchart which shows the example of the process progress of 2nd Embodiment. It is a block diagram which shows the example of the 3rd Embodiment of this invention. It is a block diagram which shows the structural example of the advertisement delivery adjustment part in 3rd Embodiment. It is a block diagram which shows the example of the minimum structure of the advertisement delivery system of this invention. It is a block diagram which shows the example of the minimum structure of the advertisement delivery apparatus of this invention.

  Embodiments of the present invention will be described below with reference to the drawings.

Embodiment 1. FIG.
FIG. 1 is a block diagram showing an example of the first embodiment of the advertisement distribution system of the present invention. The advertisement distribution system according to the first embodiment includes a guide terminal 1, a user terminal 2, and an advertisement distribution server (advertisement distribution device) 3. The guidance terminal 1 is a terminal that presents a route to a destination to the user 5, and is realized by, for example, an in-vehicle terminal in a car navigation system. However, the guidance terminal 1 is not limited to the in-vehicle terminal, and may be a portable terminal carried by the user 5, for example. In the following description, a case where the guide terminal 1 is an in-vehicle terminal in a car navigation system will be described as an example, and the guide terminal 1 will be referred to as an in-vehicle terminal. The user terminal 2 is a terminal used by the user 5 separately from the in-vehicle terminal 1 and displays a web page according to the operation of the user 5. The user terminal 2 is, for example, a personal computer or a mobile terminal. The advertisement distribution server 3 communicates with the in-vehicle terminal 1 and the user terminal 2 via the communication network 4 and distributes the advertisement to the in-vehicle terminal 1.

  The user terminal 2 and the in-vehicle terminal 1 are connected to the advertisement distribution server 3 via the communication network 4. The user terminal 2 and the in-vehicle terminal 1 may be realized by the same device. Further, some of the functions of the advertisement distribution server 3 to be described later may be realized by the user terminal 2 or the in-vehicle terminal 1.

  The user terminal 2 extracts the position information and name of the destination candidate that is the destination candidate that the user 5 is going to go from the web page, and sets the destination candidate index value based on the web page browsing history of the user 5. To derive. The destination candidate index value is a value indicating the degree of possibility that the position information and name extracted from the web page correspond to the actual destination of the user 5. It can also be said that the destination candidate index value represents the importance as the destination candidate (high possibility of corresponding to the destination). Hereinafter, the destination candidate index value is referred to as the importance. The importance level is used when the advertisement distribution server 3 determines an advertisement to be distributed to the in-vehicle terminal 1.

  The user terminal 2 includes an information acquisition unit 21, an information analysis unit 22, a user terminal side destination candidate storage unit 23, and a communication unit 24.

  The information acquisition unit 21 acquires a web page designated by the user 5 via the communication network 4 (for example, the Internet), and displays the web page on a display device (not shown) of the user terminal. In addition, the information acquisition unit 21 inputs the acquired web page to the information analysis unit 22. Specifically, the information acquisition unit 21 inputs text information in HTML (HyperText Markup Language) format of the acquired web page to the information analysis unit 22.

  The information analysis unit 22 extracts position information and a name of a destination candidate that is a destination candidate that the user 5 intends to go from the web page, and the extracted position information and name correspond to the destination of the user 5. The importance (destination candidate index value) indicating the degree of possibility is derived. The information analysis unit 22 stores the position information, name, importance, and the like in the user terminal side destination candidate storage unit 23.

  In the following description, a case where position information and a name are extracted from a web page will be described as an example. However, an e-mail received by the user terminal 2 may be used as an extraction target of a destination candidate's position information, name, and the like. Good.

  The user terminal side destination candidate storage unit 23 is a storage device that stores position information, names, importance levels, and the like of each destination candidate. A set of position information, name, importance, etc. for each destination candidate can be called a destination candidate database.

  The communication unit 24 transmits the location information, name, importance, etc. of each destination candidate stored in the user terminal side destination candidate storage unit 23 to the server. At this time, the communication unit 24 also transmits user identification information (hereinafter referred to as a user ID) of the user 5 who uses the user terminal 2 together with the position information, name, importance, and the like of each destination candidate.

  The communication unit 24 of the user terminal 2 and the communication unit 33 of the advertisement distribution server 3 to be described later communicate via the communication network 4 such as the Internet. Here, the Internet is illustrated as an example of the communication network 4. However, the communication network 4 may be, for example, a wireless LAN (Local Area Network), a telephone network such as a mobile phone, and the communication unit 24 of the user terminal 2. And the communication part 33 of the below-mentioned advertisement delivery server 3 may communicate via such a communication network.

  The advertisement distribution server 3 includes an advertisement distribution adjustment unit 31, a server-side destination candidate storage unit 32, and a communication unit 33.

  Similarly to the user terminal side destination candidate storage unit 23, the server side destination candidate storage unit 32 is a storage device that stores position information, names, importance levels, and the like of each destination candidate.

  The communication unit 33 of the advertisement distribution server 3 receives from the user terminal 2 information such as position information, name, importance, and the like of each destination candidate and the user ID of the user 5. Information such as position information, name, and importance of each destination candidate is information stored in the user terminal side destination candidate storage unit 23. When the communication unit 33 of the advertisement distribution server 3 receives these pieces of information from the user terminal 2, the server side destination candidate storage unit stores the information (position information, name, importance, etc. of each destination candidate, and user ID). 32. In addition, the communication unit 33 of the advertisement distribution server 3 starts from the in-vehicle terminal 1 and the current position of the vehicle in which the in-vehicle terminal 1 is mounted (hereinafter simply referred to as a vehicle) or the purpose currently set in the in-vehicle terminal 1. Information on the vehicle such as a route to the ground and the user ID of the user 5 are received. In addition, the communication unit 33 of the advertisement distribution server 3 transmits the advertisement determined by the advertisement distribution adjustment unit 31 to the in-vehicle terminal 1.

  The advertisement distribution adjustment unit 31 of the advertisement distribution server 3 estimates the user's interest based on the importance of each destination candidate stored in the server-side destination candidate storage unit 32, and further receives the vehicle received from the in-vehicle terminal 1. The information regarding the advertisement is determined, and the advertisement to be distributed is determined and the distribution timing of the advertisement is determined. The advertisement distribution adjustment unit 31 distributes the advertisement determined as the advertisement to be distributed to the in-vehicle terminal 1 at the distribution timing determined to be preferable. At this time, the advertisement distribution adjustment unit 31 distributes the advertisement to the in-vehicle terminal 1 via the communication unit 33.

  The in-vehicle terminal 1 identifies a route from the current position of the vehicle to a destination set in a destination setting unit 13 described later, and presents the route to the user. For example, the in-vehicle terminal 1 displays a route on a display device (not shown) of the in-vehicle terminal 1. The user can grasp the route to the destination by referring to the presented route.

  The in-vehicle terminal 1 includes a vehicle measurement unit 11, an advertisement presentation unit 12, a destination setting unit 13, and a communication unit 14.

  The communication unit 14 of the in-vehicle terminal 1 transmits information on the vehicle and the like to the advertisement distribution server 3 via the communication network 4.

  The vehicle measurement unit 11 measures information about the vehicle, and transmits the information to the advertisement distribution server 3 via the communication unit 14. The vehicle measurement unit 11 measures, for example, the current position, speed, traveling direction, and the like of the vehicle as information about the vehicle. These measurement objects are examples, and the type of information that the vehicle measurement unit 11 measures as information about the vehicle is not particularly limited. When measuring the current position, for example, the vehicle measurement unit 11 may receive a GPS signal from a GPS satellite and measure the current position of the in-vehicle terminal 1 based on the GPS signal. Further, the vehicle measurement unit 11 may include information on the route to the destination specified by the destination setting unit 13 in the information about the vehicle. The vehicle measurement unit 11 may acquire the current time using a timer, and may include information on the current time in the information transmitted to the advertisement distribution server 3. In this case, the in-vehicle terminal 1 only needs to include a timer for measuring time as shown in FIG.

  For example, the vehicle measurement unit 11 may periodically transmit information about the vehicle to the advertisement distribution server 3, but may transmit information about the vehicle in another transmission mode. Moreover, when transmitting the information regarding a vehicle, the vehicle measurement part 11 also transmits the user ID of the user 5 who uses the vehicle-mounted terminal 1 to the advertisement delivery server 3 together.

  In the following description, information that the vehicle measurement unit 11 transmits to the advertisement distribution server as information about the vehicle, etc. includes the current position of the vehicle, the traveling direction of the vehicle, and the route to the destination specified by the destination setting unit 13. A case where information, current time, and vehicle speed are included will be described as an example.

  The advertisement presentation unit 12 receives an advertisement from the advertisement distribution server 3 via the communication unit 14 and presents the advertisement to the user.

  The destination setting unit 13 sets a destination according to the operation of the user 5 and specifies a route from the current position to the destination. The method for specifying the route from the current position to the destination is not particularly limited.

  Next, the destination candidate database stored in the user terminal side candidate storage unit 23 and the server side destination candidate storage unit 32 will be described. FIG. 3 is an explanatory diagram showing an example of the destination candidate database. FIG. 3 shows an example in which the destination candidate database is expressed in XML (Extensible Markup Language) format. The destination candidate database includes a plurality of destination candidate records. In the example shown in FIG. 3, the range surrounded by the destination candidate tags is one record of the destination candidates. FIG. 3 exemplifies a case where the position candidate information, name, URL, final viewing time, number of times of viewing, importance, and keyword are included in one destination candidate record.

  In the example illustrated in FIG. 3, a range surrounded by the position tags corresponds to the position information. FIG. 3 shows a case where the position information includes latitude, longitude, and address. The latitude, longitude, and address are described together with the latitude tag, longitude tag, and address tag, respectively.

  In the example shown in FIG. 3, the range surrounded by the name tags corresponds to the destination candidate names.

  In the example illustrated in FIG. 3, the range surrounded by the URL tag is a URL (Uniform Resource Locator) of a web page from which position information, a name, and the like are extracted. The position information of the destination candidate is not necessarily described on only one web page, but may be described on a plurality of web pages. When the user browses a web page other than the web page whose position information has already been extracted and includes common position information, the URL of the web page is also added. For example, when a web page including position information common to the position information illustrated in FIG. 3 is browsed, the URL of the web page is also added to the record illustrated in FIG.

  In the example illustrated in FIG. 3, the range surrounded by the last browsing time tag represents the time when the user last viewed the web page from which the name or the like was extracted. Similarly, the range surrounded by the browsing frequency tag represents the number of times the user has browsed the web page from which the name or the like has been extracted. The browsing time represents the length of time that the user was browsing the web page from which the name or the like was extracted. The range surrounded by the importance score tags represents the importance for the destination candidate. The range surrounded by the keyword tag represents a classification keyword described in a web page from which a name or the like is extracted among predetermined classification keywords. The classification keyword is used to classify destination candidates by genre or the like.

  In the record, each data written together with the tag may be called a table.

  FIG. 3 is an example of a record, and a part of the table shown in FIG. 3 may not be included in the record. Also, other tables may be included in the record.

  When the information acquisition unit 21 acquires the web page and presents it to the user (that is, when it is displayed on a display device (not shown)), the information analysis unit 22 of the user terminal displays the destination candidate illustrated in FIG. A record is generated and stored in the user terminal side destination candidate storage unit 23. An example of the information analysis unit 22 is shown below.

  FIG. 4 is a block diagram illustrating an example of the information analysis unit 22. The information analysis unit 22 includes a text analysis unit 41, a browsing time measurement unit 42, a browsing time measurement unit 43, a browsing frequency measurement unit 44, a URL analysis unit 45, an operation history analysis unit 46, and an importance level determination unit. 47. The text analysis unit 41 includes a name extraction unit 411, a position information extraction unit 412, and a classification keyword detection unit 413.

  The position information extraction unit 412 extracts position information from HTML-formatted text information of a web page. The position information extraction unit 412 extracts a character string representing an address by using a character string representing a postal code or a character string corresponding to a prefecture name as a key, or a character described with an address tag representing an address. For example, a column may be extracted as an address. When map information provided from an external map information server is attached to a web page, latitude and longitude information is described on the web page. The position information extraction unit 412 extracts position longitude information from the web page on which the destination candidate map is pasted.

  In addition, there are cases where the address and telephone number are described on the web page, but the latitude and longitude are not described. In such a case, a server (latitude / longitude providing server) that stores various addresses or telephone numbers in advance in association with latitude and longitude, and provides information on latitude and longitude corresponding to the designated address or telephone number. (Not shown) can be inquired about latitude and longitude. That is, the position information extraction unit 412 extracts an address and a telephone number from the web page, specifies the address and telephone number, inquires the corresponding latitude and longitude from the latitude / longitude providing server, and sends the latitude and longitude from the latitude / longitude providing server. Longitude information may be received.

  The name extraction part 411 extracts a name from the text information of the HTML format of a web page. For example, the name extraction unit 411 may extract the title of the web page as a name. Moreover, you may extract a name using the tag used with the word and phrase which can become the name of a destination candidate like the tag regarding a facility name, a restaurant name, etc. as a key. In addition, a place as a destination candidate may be called by an abbreviation or nickname, and a plurality of types of names may be written on the web page. In such a case, the name extraction unit 411 may extract a plurality of names.

  If a character string that matches a predetermined classification keyword is described in the web page, the classification keyword detection unit 413 detects the classification keyword from the web page. The classification keyword is a keyword for classifying the destination candidates. It can be said that the classification keyword represents a genre of destination candidates. Examples of the classification keyword include “restaurant”, “gas station”, “ramen”, “parking lot”, and the like, but the classification keyword is not limited to these.

  In addition to the classification keyword, a word (hereinafter referred to as an important word) that can be determined that the user wants to know the location described on the web page in detail may be defined. When a character string that matches a predetermined important word is described in the web page, the classification keyword detection unit 413 detects the important word from the web page. For example, when important words such as “guide map” and “access map” are determined in advance, the classification keyword detecting unit 413 detects those important words from the web page. It can be said that a web page including words such as “guide map” and “access map” is a web page describing information on a place that is likely to be a destination. And if a user browses such a web page, it can be said that the user is going to know the place described in the web page in detail.

  The browsing time measuring unit 42 measures the time when the user browses the web page. Whether or not the user has browsed the web page may be determined by whether or not the information acquisition unit 21 has presented the web page to the user. Therefore, the browsing time measurement unit 42 may measure the time when the information acquisition unit 21 displays the web page on the display device (not shown) as the browsing time of the web page.

  The browsing time measurement part 43 measures the time when the user browsed the web page. The browsing time measurement part 43 should just measure the time when the information acquisition part 21 was displaying the web page on the display apparatus (not shown).

  The browsing count measuring unit 44 measures the browsing count of web pages with the same extracted position information. The browsing count measurement unit 44 may measure the number of times that the information acquisition unit 21 has displayed the web page having the same extracted position information on the display device (not shown).

  The URL analyzing unit 45 determines the URL hierarchy of the web page browsed by the user and extracted from the position information and the name. If the user is browsing a deeper web page, it can be said that the user wants to know more detailed information.

  Further, the URL analysis unit 45 is used when the user browses a web page different from the web page from which the position information and name have already been extracted by the user, and the common position information is extracted from the web page. , Add the URL of the web page to the record.

  The operation history analysis unit 46 detects a bookmark registration operation and a print operation for the web page from which the position information and the name are extracted. The bookmark registration operation is an operation for registering a displayed web page as a bookmark, and the printing operation is an operation for printing the displayed web page. If the bookmark registration operation is performed or the number of printing operations is large, it can be said that the user wants to know more detailed information.

  The information analysis unit 22 includes a browsing time measurement unit 42, a browsing time measurement unit 43, a browsing count measurement unit 44, a URL analysis unit 45, and an operation history analysis unit 46. It is sufficient that at least one of the URL analysis unit 45 and the operation history analysis unit 46 is provided. The classification keyword detection unit 413 determines at least whether or not the classification keyword is described on the web page, and detects the classification keyword when the classification keyword is described on the web page. The classification keyword detection unit 413 may not detect the important word.

  The importance level determination unit 47 is configured based on the various measurement results, detection results, and determination results obtained by the browsing time measurement unit 43, the browsing frequency measurement unit 44, the URL analysis unit 45, the operation history analysis unit 46, and the classification keyword detection unit 413. The importance of the destination candidate from which the position information and the name are extracted from the page is derived. Specifically, the importance is derived as follows.

  The importance level determination unit 47 controls the value of the importance level so that the value increases as the user's web page browsing time measured by the browsing time measurement unit 43 increases. For example, the importance value is increased as the web page browsing time is longer. However, this process may be performed when the browsing time measuring unit 43 is provided, and when the browsing time measuring unit 43 is not provided, the web page browsing time is not considered.

  Further, the importance level determination unit 47 controls the importance value so that the value increases as the number of web page browsing times of the user measured by the browsing number measurement unit 44 increases. For example, the importance value is increased as the number of browsing times of the web page is increased. However, this process may be performed when the browsing count measuring unit 44 is provided, and when the browsing count measuring unit 44 is not provided, the web page browsing count is not considered.

  In addition, the importance level determination unit 47 controls the importance value so that the higher the hierarchy of the URL of the web page determined by the URL analysis unit 45, the larger the value. For example, as the URL hierarchy of the web page is deeper, the importance value is increased. However, this process may be performed when the URL analysis unit 45 is provided. When the URL analysis unit 45 is not provided, the URL hierarchy of the web page is not considered.

  In addition, the URL of the web page from which the common position information is extracted is added to the record by the URL analysis unit 45. The importance level determination unit 47 may increase the importance level as the number of URLs increases.

  Further, the importance level determination unit 47 controls the value of the importance level so that the value increases as the number of bookmark registration operations and print operations detected by the operation history analysis unit 46 increases. For example, the importance value is increased as the number of bookmark registration operations and print operations increases. However, this process may be performed when the operation history analysis unit 46 is provided. When the operation history analysis unit 46 is not provided, the number of bookmark registration operations and printing operations is not considered. In addition, the operation history analysis unit 46 detects only one of the bookmark registration operation and the print operation, and pays attention to only one of the bookmark registration operation and the print operation, and increases the importance value as the number of operations increases. You may let them.

  Further, the importance level determination unit 47 controls the value of the importance level so that the value increases as the number of important words detected by the classification keyword detection unit 413 increases. For example, the importance value is increased as the number of important words increases. However, this process may be performed when the classified keyword detection unit 413 detects an important word. When the classified keyword detection unit 413 does not detect an important word, the number of important words is not considered.

  In the following description, in addition to the name extraction unit 411 and the position information extraction unit 412, the information analysis unit 22 includes a classification keyword detection unit 413, a browsing time measurement unit 42, a browsing time measurement unit 43, a browsing count measurement unit 44, and a URL. The case where the analysis unit 45 and the operation history analysis unit 46 are provided will be described as an example.

  The information analysis unit 22 uses the position information and name extracted from the web page, each data measured and detected, and the importance as the destination candidate record illustrated in FIG. Remember me.

  Next, the advertisement distribution adjustment unit 31 of the advertisement distribution server 3 will be described. FIG. 5 is a block diagram illustrating a configuration example of the advertisement distribution adjustment unit 31. The advertisement distribution adjustment unit 31 includes an advertisement storage unit 50, a user interest determination unit 51, an advertisement distribution timing control unit 52, and an advertisement distribution determination unit 53.

  The advertisement storage unit 50 is a storage device that stores an advertisement, advertisement identification information (hereinafter referred to as an advertisement ID), a name of a facility to be advertised, and a classification keyword of the facility to be advertised in association with each other. These advertisements, advertisement IDs, facility names, and facility classification keywords are registered in the advertisement storage unit 50 in advance. Further, the advertisement storage unit 50 may store other information in association with the advertisement. For example, the advertisement storage unit 50 may store the location information of the facility or the use time zone of the facility in addition to the name of the facility and the facility classification keyword in association with the advertisement. The advertisement storage unit 50 may store both the location information of the facility and the use time zone. An example of the facility usage time zone will be described later.

  5 shows a case where the advertisement distribution adjustment unit 31 includes the advertisement storage unit 50. However, the advertisement storage unit 50 may be provided separately from the advertisement distribution adjustment unit 31.

  The user interest determination unit 51 derives an index value of the user's interest in the advertisement using the importance of the destination candidate stored in the server-side destination candidate storage unit 32. Hereinafter, this index value of interest is simply referred to as an interest index value. The user interest determination unit 51 includes a facility name match determination unit 61 and a genre match determination unit 62.

  The genre match determination unit 62 determines a user's interest index value for each advertisement based on the importance included in each record for each destination candidate record stored in the server-side destination candidate storage unit 32. The genre match determination unit 62 performs the following processing for each advertisement stored in the advertisement storage unit 50 using a classification keyword associated with the advertisement.

  The genre match determination unit 62 determines whether or not the classified keyword of the advertised facility stored in the advertisement storage unit 50 matches the classification keyword of the destination candidate stored in the server-side destination candidate storage unit 32. If there is a destination candidate record that includes a classification keyword that matches the classification keyword stored in the advertisement storage unit 50, the classification keyword is selected from the records associated with the same user ID as that record. Count the number of destination candidate records to include. Then, the genre match determination unit 62 determines an interest index value based on the importance of the destination candidate record including the classification keyword that matches the classification keyword stored in the advertisement storage unit 50. Specifically, the genre match determination unit 62 determines that the importance of the destination candidate record including the classification keyword matching the classification keyword stored in the advertisement storage unit 50 exceeds a predetermined importance control threshold. If the number of records counted for the classified keyword is larger, a value obtained by increasing the importance value is obtained, and the value is used as the user's interest index value for the advertisement in which the attention is paid. Further, the genre match determination unit 62 may determine, for the destination candidate record that does not include the classified keyword of the advertisement of interest, the importance included in the record as the interest index value of the user related to the advertisement. Good.

  The genre match determination unit 62 determines the user's interest index value for each advertisement for each destination candidate record by performing the above processing for each advertisement stored in the advertisement storage unit 50.

  The facility name coincidence determination unit 61 performs the following processing for each advertisement stored in the advertisement storage unit 50 using the name of the facility associated with the advertisement.

  The facility name match determination unit 61 determines whether or not the name of the facility to be advertised stored in the advertisement storage unit 50 matches the name of the destination candidate stored in the server-side destination candidate storage unit 32. . If there is a destination candidate record that includes the name of the destination candidate that matches the name of the facility stored in the advertisement storage unit 50, the facility name match determination unit 61 performs the advertisement with respect to that record. The user's interest index value, the advertisement ID of the advertisement, and the user ID corresponding to the record are input to the advertisement distribution determination unit 53.

  When the facility name match determination unit 61 and the genre match determination unit 62 extract an interest index value for determining an advertisement to be distributed to a certain user's in-vehicle terminal, the destination stored in association with the user ID of the user Paying attention to the candidate record, the above-described process may be performed, and the record stored in association with another user ID may not be used. Or when making it easy to distribute advertisements of facilities that more people are interested in, the genre match determination unit 62 counts the records of other candidate users when counting the number of destination candidate records including the classification keyword. It may be included in the count target.

  The advertisement distribution timing control unit 52 calculates an index value for determining the timing for distributing the advertisement according to the situation of the vehicle to which the advertisement is to be distributed. Hereinafter, this index value is referred to as a distribution timing determination index value. For example, when receiving the information about the vehicle, the current time, and the user ID from the in-vehicle terminal 1, the advertisement distribution timing control unit 52 determines a distribution timing determination index value for each advertisement with respect to the user ID.

  The advertisement delivery timing control unit 52 includes a current position proximity determination unit 63, a predicted position proximity determination unit 64, a current time situation determination unit 65, a prediction time situation determination unit 66, and a user driving situation determination unit 67.

  In addition, the current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time situation determination unit 65, the prediction time situation determination unit 66, and the user driving situation determination unit 67 control the distribution timing determination index value from the initial value ( The distribution timing determination index value is determined by sequentially performing the process of increasing / decreasing. The current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time situation determination unit 65, the prediction time situation determination unit 66, and the user driving situation determination unit 67 obtain vehicle information, current time, and user ID from the in-vehicle terminal 1. When receiving, pay attention to the user ID, and use the received information to increase the distribution timing determination index value for each advertisement. An index value for determining delivery timing is defined. Hereinafter, an advertisement for which an index value for distribution timing determination is to be determined is referred to as an advertisement of interest. Further, a vehicle determined by the focused user ID is referred to as a focused vehicle.

  The advertisement delivery timing control unit 52 includes at least one of a current position proximity determination unit 63, a predicted position proximity determination unit 64, a current time situation determination unit 65, a prediction time situation determination unit 66, and a user driving situation determination unit 67. It only has to have.

  In the following description, thresholds used by the current position proximity determination unit 63, the predicted position proximity determination unit 64, and the predicted time situation determination unit 66 may be set separately.

  When the facility introduced by the noticed advertisement is in the vicinity of the current position of the focused vehicle, the current position proximity determining unit 63 displays the distribution timing determination index value regarding the focused vehicle and the advertisement. increase. The current position proximity determination unit 63 calculates the distance between the position of the facility and the current position of the vehicle, and determines that the facility is in the vicinity of the current position of the vehicle if the distance is equal to or less than a predetermined threshold. If the distance exceeds the threshold, it may be determined that the facility is not in the vicinity of the current position of the vehicle. The current position proximity determination unit 63 may increase the distribution timing determination index value as the distance between the facility position and the vehicle current position is smaller. The location of the facility may be stored in advance in the advertisement storage unit 30 in association with the advertisement. Control of the distribution timing determination index value by the current position proximity determination unit 63 may be performed when the current position of the vehicle is included in the information regarding the vehicle, and when the current position of the vehicle is not included in the information regarding the vehicle, You don't have to do it.

  In addition, the current position proximity determination unit 63 increases the index value for determining the delivery timing of the advertisement on the condition that the position of the facility introduced by the noticed advertisement is in the traveling direction of the noticed vehicle. You may let them. However, this control may be performed when the information on the vehicle includes information on the traveling direction of the vehicle, and may not be performed when the information on the vehicle does not include information on the traveling direction of the vehicle.

  The predicted position proximity determination unit 64 determines the position of a vehicle (a focused vehicle) that is predicted as a future position when the in-vehicle terminal 1 guides the user to the destination. For example, the predicted position proximity determination unit 64 may determine each position on the route from the current position to the destination as the position of the vehicle predicted as a future position based on the information on the route to the destination. Good. Then, when the facility introduced by the noticed advertisement is near the position of the vehicle predicted as the future position, the predicted position proximity determination unit 64 increases the distribution timing determination index value of the advertisement. . The predicted position proximity determination unit 64 calculates the distance between the position of the facility and the predicted position of the vehicle, and determines that the facility is in the vicinity of the predicted position of the vehicle if the distance is equal to or less than a predetermined threshold. If the distance exceeds the threshold, it may be determined that the facility is not in the vicinity of the predicted position of the vehicle. However, in the control of the distribution timing determination index value by the predicted position proximity determining unit 64, information for determining the predicted position of the vehicle (in the above example, information on the route to the destination) is included in the information about the vehicle. If the information about the predicted position of the vehicle is not included in the information about the vehicle, it may not be performed.

  When the current time belongs to the use time zone of the facility introduced by the noticed advertisement, the current time situation determination unit 65 increases the distribution timing determination index value of the advertisement. The use time zone of the facility introduced by the advertisement may be stored in advance in the advertisement storage unit 30 in association with the advertisement, for example. The method of determining the facility usage time zone is not particularly limited, and for example, a time zone in which the number of users of the facility increases may be determined as the facility usage time zone. For example, if the facility introduced by the advertisement is a restaurant, a time zone for lunch may be determined as the usage time.

  Moreover, you may memorize | store the time slot | zone when the user used the facility of each genre in the advertisement memory | storage part 30 for every genre. Then, the current time situation determination unit 65 may use a time zone in which the user has visited a facility of the same genre as the facility as a use time zone of the facility introduced by the advertisement of interest. There is no particular limitation on a method for collecting and storing in advance information related to a time zone in which each user has used a facility of each genre in the past.

  Control of the distribution timing determination index value by the current time situation determination unit 65 may be performed when the information received from the vehicle measurement unit 11 includes information on the current time, and the information received from the vehicle measurement unit 11 includes the current time If this information is not included, it may not be performed.

  The predicted time situation determination unit 66 specifies a position that is a position of a vehicle (a focused vehicle) that is predicted as a future position and that is in the vicinity of the facility that is introduced by the focused advertisement. The predicted time situation determination unit 66 determines the predicted position of the vehicle based on the information on the route to the destination, for example, in the same way as the predicted position proximity determination unit 64, and among the predicted positions, What is necessary is just to extract the position from which distance becomes below a predetermined threshold value. Further, the predicted time situation determination unit 66 estimates the time when the vehicle will visit the predicted position of the vehicle in the vicinity of the facility. For example, the predicted time situation determination unit 66 may calculate the distance from the current position to the predicted position and estimate the time when the vehicle will arrive at the predicted position based on the distance and the vehicle speed information. . When the estimated time belongs to the use time zone of the facility introduced by the advertisement, the predicted time situation determination unit 66 increases the distribution timing determination index value of the advertisement. However, the control of the distribution timing determination index value by the predicted time situation determination unit 66 is information for estimating the time when the vehicle visits the vicinity of the facility (in the above example, information on the route to the destination and the speed of the vehicle). However, it may be performed when it is included in the information regarding the vehicle, and may not be performed when the information regarding the time when the vehicle visits the vicinity of the facility is not included in the information regarding the vehicle.

  The user driving situation determination unit 67 determines whether or not the vehicle being focused on is a situation suitable for presenting the advertisement to the user, and the vehicle is a situation suitable for presenting the advertisement. When the determination is made, the distribution timing determination index value of the focused advertisement is increased. For example, when the current position of the vehicle corresponds to a rest area (service area, parking area, etc.), the user driving situation determination unit 67 determines that the vehicle is in a situation suitable for presenting an advertisement and distributes it. The index value for timing determination may be increased. For example, the location information of the rest area for checking with the current position of the vehicle may be stored in the advertisement storage unit 30. Further, for example, the user driving situation determination unit 67 is in a situation suitable for the vehicle to present an advertisement when the vehicle is stopped (in other words, when the vehicle speed is 0). It may be determined and the distribution timing determination index value may be increased. If the vehicle is stopped, it can be said that the vehicle is in a state such as waiting for a signal, which is a suitable situation for presenting an advertisement.

  Each of the current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time situation determination unit 65, the prediction time situation determination unit 66, and the user driving situation determination unit 67 satisfies a condition for increasing the distribution timing determination index value. When it is not performed, the distribution timing determination index value may be decreased.

  If the distribution timing determination index value is determined for each advertisement with respect to the focused user ID, the advertisement distribution timing control unit 52 sets the user ID and the distribution timing determination index value for each advertisement to the advertisement distribution determination unit. 35.

  Based on the interest index value, the advertisement ID, and the user ID input from the user interest determination unit 51, the advertisement distribution determination unit 53 determines an advertisement to be distributed to the in-vehicle terminal specified by the user ID. The advertisement distribution determination unit 53 determines whether or not the input interest index value exceeds a predetermined distribution advertisement determination threshold, and when the interest index value exceeds the distribution advertisement determination threshold The advertisement indicated by the input advertisement ID is determined to be distributed to the in-vehicle terminal indicated by the user ID. When the input interest index value is less than or equal to the distribution advertisement determination threshold, the advertisement distribution determination unit 53 determines not to distribute the advertisement indicated by the input advertisement ID.

  Further, when the distribution timing determination index value for each advertisement is input from the advertisement distribution timing control unit 52 together with the same user ID as the in-vehicle terminal user ID determined to distribute the advertisement, the advertisement distribution determination unit 53 If the distribution timing determination index value related to the advertisement determined to be distributed to the in-vehicle terminal of the user ID is referred to and the distribution timing determination index value exceeds a predetermined distribution timing determination threshold, The advertisement is transmitted to the in-vehicle terminal. At this time, the advertisement distribution determination unit 53 transmits the advertisement via the communication unit 33 (see FIG. 1). Further, if the distribution timing determination index value regarding the advertisement determined to be distributed is equal to or less than the distribution timing determination threshold value, the apparatus waits in a state where the advertisement is not yet transmitted.

  In the advertisement distribution server 3, the user interest determination unit 51 (facility name match determination unit 61 and genre match determination unit 62), the advertisement distribution timing control unit 52 (current position proximity determination unit 63, predicted position proximity determination unit 64, current time situation) The determination unit 65, the predicted time situation determination unit 66 and the user driving situation determination unit 67), the advertisement distribution adjustment unit 31 including the advertisement distribution determination unit 53, and the communication unit 33 of the advertisement distribution server 3 include, for example, a program (advertisement distribution). This is realized by a CPU of a computer that operates according to a program. In this case, the program may be stored in advance in a program storage device (not shown) of the advertisement distribution server 3, and the CPU may operate as the advertisement distribution adjustment unit 31 and the communication unit 33 according to the program. The communication unit 33 of the advertisement distribution server 3 is realized by the CPU and the communication interface as described above. In addition, each component may be realized by separate hardware.

  Text analysis unit 41 (name extraction unit 411, position information extraction unit 412 and classification keyword detection unit 413), browsing time measurement unit 42, browsing time measurement unit 43, browsing frequency measurement unit 44, URL analysis unit 45, operation history analysis The information analysis unit 22 including the unit 46 and the importance determination unit 47, the information acquisition unit 21, and the communication unit 24 of the user terminal 2 are realized by a CPU of a computer that operates according to a program (information collection program), for example. The In this case, the program may be stored in advance in a program storage device (not shown) of the user terminal, and the CPU may operate as the information analysis unit 22, the information acquisition unit 21, and the communication unit 24 according to the program. The communication unit 24 of the user terminal 2 is realized by the CPU and the communication interface as described above. In addition, each component may be realized by separate hardware.

  The vehicle measurement unit 11, the advertisement presenting unit 12, and the destination setting unit 13 of the in-vehicle terminal 1 are realized by a CPU of a computer that operates according to a program (in-vehicle terminal program), for example. In this case, the program may be stored in advance in a program storage device (not shown) of the in-vehicle terminal, and the CPU may operate as the vehicle measurement unit 11, the advertisement presenting unit 12, and the destination setting unit 13 according to the program. In addition, each component may be realized by separate hardware. Moreover, the communication part 14 of the vehicle-mounted terminal 1 is implement | achieved by the communication interface, for example.

  Next, the operation of the present invention will be described. First, the operation until the user terminal 2 transmits the destination candidate information to the advertisement distribution server 3 and the advertisement distribution server 3 stores the information will be described. FIG. 6 is a flowchart illustrating an example of processing progress until the user terminal 2 transmits the destination candidate information to the advertisement distribution server 3. The information acquisition unit 21 of the user terminal 2 (see FIG. 1) acquires a web page designated by the user and displays the web page on a display device (not shown) of the user terminal 2. And the information acquisition part 21 inputs the text information of the HTML format of the web page to the information analysis part 22 (step S1).

  Then, in the information analysis unit 22, the position information extraction unit 412 extracts the address, the latitude, and the longitude as the position information from the HTML format text information of the web page (hereinafter simply referred to as a web page), and extracts the name. The part 411 extracts a name from the web page (step S2). The position information extraction unit 411 may specify the extracted address, inquire the latitude and longitude of a latitude / longitude providing server (not shown), and acquire the latitude and longitude from the latitude / longitude providing server.

  When position information and a name are not extracted by step S2, a process is complete | finished by step S2.

  Subsequently, the position information extraction unit 412 determines whether or not a record including position information that matches the extracted position information is stored in the user terminal side destination candidate storage unit 23 (step S3). If no record with matching position information is stored (No in step S3), the position information extraction unit 412 creates a new record including the position information and name extracted in step S2 (step S4). On the other hand, if a record with matching position information has been stored, the position information extraction unit 412 reads the record from the user terminal side destination candidate storage unit 23 (step S5).

  Further, when a record having the same position information is read from the user terminal side candidate storage unit 23, if the name included in the record does not match the name extracted in step S2, for example, name extraction The unit 411 adds the table of names extracted in step S2 to the record (step S6).

  The following process is performed on a newly created record or a record read from the user terminal side destination candidate storage unit 23.

  The classification keyword detection unit 413 detects a keyword predetermined as the classification keyword from the web page, and includes the classification keyword in the record (step S7). Further, the classification keyword detection unit 413 detects a predetermined important word from the web page and counts the number of detection. Then, the counted number of detected important words may be added to the number of detected important words included in the record. If the number of detected important words is not included in the record, the counted number of detected important words may be added to the record as it is. FIG. 3 illustrates a record in the case where the classification keyword is included but the number of important word detections is not included.

  When the information acquisition unit 21 displays a web page on a display device (not shown), the browsing time measuring unit 42 measures the time as the web page browsing time of the user. Then, the browsing time measuring unit 42 updates the web page browsing time in the record with the measured web page browsing time of the user (step S8). If the web page browsing time is not included in the record, the measured web page browsing time is added to the record. The browsing time updated in step S8 is the time when the user last browsed the web page. In the example illustrated in FIG. 3, “final browsing time” corresponds to the web page browsing time of the user.

  The browsing count measuring unit 44 counts the number of times that the information acquisition unit 21 displays a web page having the same extracted position information on the display device (not shown) as the number of browsing of the web page by the user, and the web page The web page browsing count in the record is updated with the browsing count (step S9). If the web page browsing count is not included in the record, the web page browsing count may be added to the record.

  The browsing time measuring unit 43 measures the time when the information acquisition unit 21 displays the web page on the display device (not shown) as the web page browsing time of the user, and the web page browsing time is the web page browsing in the record. Add to time (step S10). If the web page browsing time is not included in the record, the measured web page browsing time may be included in the record as it is.

  Further, the URL analysis unit 45 determines the depth of the URL hierarchy of the web page input from the information acquisition unit 21 in step S101 (step S11). A numerical value indicating the depth of the web page URL is added to the depth of the web page URL included in the record (step S11). If the depth of the web page URL hierarchy is not included in the record, a numerical value indicating the determined depth may be included in the record as it is. FIG. 3 illustrates a record that does not include a numerical value indicating the depth of the URL hierarchy.

  Moreover, the URL analysis part 45 adds URL of the web page input from the information acquisition part 21 by step S1 to a record. At this time, if the URL included in the record read in step S5 is different from the URL of the web page input in step S1, a new URL table is added to the existing URL in the record. become.

  The operation history analysis unit 46 detects a bookmark registration operation and a print operation for the web page presented to the user by the information acquisition unit 21, and counts the number of operations. Then, the operation history analysis unit 46 adds the counted number to the number of bookmark registration operations and print operations included in the record (step S12). If the number of bookmark registration operations and print operations is not included in the record, the counted number is added to the record as it is. FIG. 3 illustrates a record that does not include this number of times.

  Next, the importance level determination unit 47 derives the importance level of the record (in other words, the importance level of the destination candidate) (step S13). The importance level determination unit 47 detects the number of important words included in the record at the time of step S13, the number of times the user browses the web page, the browsing time, the depth of the web page URL, the bookmark registration operation, and the printing operation. Calculate importance based on the number of times. The importance level determination unit 47 increases the value of the importance level of the record as the number of important word detections, the number of times the user browses the web page, the number of bookmark registration operations and the number of print operations increases. Similarly, the importance value is increased as the URL hierarchy depth of the web page is deeper, and the importance value is increased as the web page browsing time of the user is longer. Further, the importance value may be increased as the number of URLs (see FIG. 3) described in the record increases.

  A specific example of importance level derivation by the importance level determination unit 47 is shown. For example, the importance level determination unit 47 adds 10 points for each detected number of important words. As for the number of web page browsing times, 1 point is added per time. As for web page browsing time, 1 point is added per minute. Further, 10 points are added for each URL table included in the record. As for the number of bookmark registration operations and printing operations, 10 points are added per operation. Regarding the depth of the URL hierarchy of the web page, the number of points per unit is determined and the number corresponding to the depth is added. By performing such addition, the importance level determination unit 47 may calculate the importance level.

  The importance level determination unit 47 includes items such as the number of important words detected, the number of times the user browses the web page, the browsing time, the depth of the web page URL, the number of bookmark registration operations and the printing operations, and the number of URL tables. The score calculated for each item may be multiplied by a weighting factor for each item, and the sum of the multiplication results for each item may be set as the importance. Thus, by calculating | requiring importance, the weight of the score for every item can be adjusted. In this case, the weighting factor for each item may be set in advance by the designer of the advertisement distribution system. Alternatively, each weighting factor may be input from the user.

  In the course of operating the advertisement distribution system, the number of important words detected, the number of times the user browses the web page, the browsing time, the depth of the web page URL, the number of bookmark registration operations and printing operations, the number of URL tables, etc. When the correlation between the score calculated for each item and the destination candidate actually selected by the user is specified, the weighting factor is changed so that the weighting factor is increased for the highly correlated item. May be.

  In step S13, the importance determination unit 47 includes the derived importance in the record. Thereafter, the importance level determination unit 47 stores the record in the user terminal side destination candidate storage unit 23 (step S14).

  Next, the communication unit 24 of the user terminal 2 sends the record of each destination candidate stored in the user terminal side destination candidate storage unit 23 and the user ID of the user of the user terminal 2 to the advertisement distribution server 3. Transmit (step S15). The method for determining the timing at which the communication unit 24 of the user terminal 2 transmits the record and the user ID is not particularly limited. For example, the communication unit 24 of the user terminal 2 may transmit a record of each destination candidate and a user ID to the advertisement distribution server 3 when an operation for instructing transmission is performed by the user.

  Further, when the communication unit 3 of the advertisement distribution server 3 receives the record of each destination candidate and the user ID from the user terminal 2, the communication unit 3 associates the record group with the user ID and stores them in the server-side destination candidate storage unit 32. Remember.

  Next, a process progress in which the advertisement distribution server 3 determines an advertisement to be transmitted to the user terminal 2 and transmits the advertisement will be described. FIG. 7 is a flowchart illustrating an example of a process progress in which the advertisement distribution server 3 determines and transmits an advertisement.

  The genre match determination unit 62 determines the user's interest index value for each advertisement based on the importance included in each record for each destination candidate record stored in the server-side destination candidate storage unit 32 ( Step S21). Each destination candidate record is a record group transmitted from the user terminal 2 in step S15, and the genre match determination unit 62 determines the user's interest index value specified by the user ID transmitted together with the record group. Determine. Since the operation for determining the interest index value for each record has already been described, the description thereof will be omitted.

  Following step S <b> 21, the facility name match determination unit 61 matches the name of the facility to be advertised stored in the advertisement storage unit 50 with the name of the destination candidate stored in the server-side destination candidate storage unit 32. It is determined whether or not. If there is a destination candidate record that includes the name of the destination candidate that matches the name of the facility stored in the advertisement storage unit 50, the facility name match determination unit 61 performs the advertisement with respect to that record. The user's interest index value, the advertisement ID of the advertisement, and the user ID corresponding to the record are input to the advertisement distribution determination unit 53. This process is performed for each advertisement (step S22).

  The advertisement distribution determination unit 53 determines whether or not the interest index value input from the facility name match determination unit 61 exceeds the distribution advertisement determination threshold. Then, when the interest index value exceeds the distribution advertisement determination threshold, the advertisement distribution determination unit 53 determines to distribute the advertisement indicated by the input advertisement ID to the in-vehicle terminal indicated by the user ID (step S23). .

  Further, the advertisement distribution timing control unit 52 determines whether or not information on the vehicle, the current time, and the user ID are received from the in-vehicle terminal 1 (step S24). If not received (No in step S24), it waits until it is received.

  Moreover, if the information regarding the vehicle, the current time, and the user ID are received from the in-vehicle terminal 1 (Yes in step S24), the current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time situation determination regarding the user ID. The unit 65, the predicted time situation determination unit 66, and the user driving situation determination unit 67 determine the distribution timing determination index value for each advertisement by sequentially controlling the distribution timing determination index value from the initial value for each advertisement. (Steps S25 to S29). In the example illustrated in FIG. 7, the distribution timing determination index value in the order of the current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time status determination unit 65, the predicted time status determination unit 66, and the user driving status determination unit 67. However, this order is not particularly limited. The control of the distribution timing determination index value by the current position proximity determination unit 63, the predicted position proximity determination unit 64, the current time situation determination unit 65, the prediction time situation determination unit 66, and the user driving situation determination unit 67 has already been described. Therefore, explanation is omitted.

  Finally, the component that controls the distribution timing determination index value (in this example, the user driving situation determination unit 67 performing step S29) sets the distribution timing determination index value for each advertisement obtained as a result of the control to the step. It inputs into the advertisement delivery determination part 53 with the user ID received by S24.

  The advertisement distribution determination unit 53 determines the distribution timing regarding the advertisement determined to be distributed if the user ID input together with the distribution timing determination index value for each advertisement matches the user ID of the in-vehicle terminal determined to distribute the advertisement. The index value for distribution is referred to and it is determined whether or not the index value for distribution timing determination exceeds the threshold for distribution timing determination. If the distribution timing determination index value exceeds the distribution timing determination threshold, the advertisement distribution determination unit 53 transmits the advertisement determined to be distributed to the distribution-destination in-vehicle terminal (step S30). If the distribution timing determination index value does not exceed the distribution timing determination threshold, the advertisement is not distributed. Henceforth, the process after step S24 is repeated.

  Moreover, the advertisement presentation part 12 of the vehicle-mounted terminal 1 will show the advertisement to a user, if the advertisement which the advertisement delivery server 3 transmitted by step S30 is received via the communication part 14. FIG. For example, the advertisement presenting unit 12 displays the received advertisement on a display device (not shown) of the in-vehicle terminal 1. Alternatively, when the advertisement is information in an audio format, the advertisement presenting unit 12 may output the advertisement as a sound from a speaker (not shown) of the in-vehicle terminal 1. Further, the advertisement presenting unit 12 displays an icon of a facility to be advertised together with a map on the display device of the in-vehicle terminal 1, and presents detailed information of the advertisement when the user touches the icon or moves a cursor or the like. It is good also as a structure. These are examples of advertisement presentation by the advertisement presentation unit 12, and the advertisement presentation unit 12 may present an advertisement in a mode other than the above.

  According to the present embodiment, the advertisement distribution adjustment unit 31 determines an advertisement to be distributed to the in-vehicle terminal 1 of the user based on the importance of the destination candidate estimated from the web page browsed by the user. The destination candidate is not a destination actually set by the user in the in-vehicle terminal 1 but an estimated candidate. Therefore, since such a destination candidate is not determined as a destination, it may not be a destination of the user, and a high advertising effect can be obtained by distributing an advertisement related to such a destination candidate. . Further, the advertisement distribution adjustment unit 31 determines the interest index value based on the importance of the destination candidate, and determines that the advertisement is distributed when the interest index value exceeds the distribution advertisement determination threshold. This makes it possible to distribute an advertisement for a facility that has not been determined as a destination but is considered to be of high interest to the user, and a high advertising effect can be obtained. In addition, the advertisement can be distributed so that a high advertising effect can be obtained without the user performing an operation of selecting a desired advertisement type.

  Moreover, the advertisement timing control part 52 determines the index value for delivery timing determination regarding the user from the situation regarding the user's vehicle. And the advertisement delivery determination part 53 transmits an advertisement to a vehicle-mounted terminal on condition that the index value for delivery timing determination exceeds the threshold value for delivery timing determination. Accordingly, the advertisement can be distributed at a timing when a high advertising effect is obtained.

  In the present invention, the importance of the destination candidate may be used when the user sets the destination with the in-vehicle terminal, in addition to the case where the interest index value is determined. For example, the advertisement distribution server 3 may transmit a record of each destination candidate stored in association with the user ID of the user to the in-vehicle terminal 1 of the user. This transmission may be performed separately from the advertisement transmission. Then, the destination setting unit 13 of the in-vehicle terminal 1 refers to each record, for example, presents a predetermined number of destination candidates in descending order of importance, prompts the user to select a destination, and selects the destination selected by the user. A place candidate may be set as a destination and a route to the destination may be specified. In addition, the aspect in which the destination setting part 13 presents a destination candidate to a user based on importance is not specifically limited.

Embodiment 2. FIG.
FIG. 8 is a block diagram showing an example of the second embodiment of the present invention. Constituent elements similar to those in the first embodiment are denoted by the same reference numerals as those in FIG. The advertisement distribution system according to the second embodiment includes a guide terminal 1, a user terminal 2, and an advertisement distribution server 3a. The advertisement distribution server 3a includes an advertisement distribution adjustment unit 31, a server-side destination candidate storage unit 32, a communication unit 33, and a visit count update unit 34. The configuration of the advertisement distribution adjustment unit 31 is the same as that in the first embodiment (see FIG. 5).

  However, in the second embodiment, the advertisement storage unit 50 (see FIG. 5) includes at least the advertisement, the advertisement ID, the name of the facility to advertise, the classification keyword of the advertised facility, and the location information of the advertised facility. And the number of times the user who viewed the advertisement visited the facility is stored. The advertisement storage unit 50 stores the number of facility visits of the user as 0 in the initial state. The user's facility visit frequency is updated by the visit frequency update unit 34.

  In addition, when the advertisement distribution determination unit 53 transmits the advertisement to the in-vehicle terminal in step S30 (see FIG. 7), the facility location information corresponding to the advertisement is also read from the advertisement storage unit 50, and the location of the facility along with the advertisement is read. Information is also transmitted to the in-vehicle terminal.

  Other points regarding the advertisement distribution adjustment unit 31 are the same as those in the first embodiment.

  When the visit number update unit 34 receives information indicating that the user of the in-vehicle device has visited the facility from the in-vehicle device that has distributed the advertisement and the location information of the facility, the visit number update unit 34 stores the information in the advertisement storage unit 50 together with the advertisement. Add 1 to the number of facility visits. Therefore, as the number of users who actually visited the facility after seeing the advertisement increases, the number of visits to the facility is increased.

  The visit count update unit 34 is realized by, for example, a CPU that operates according to an advertisement distribution program. Alternatively, the visit count update unit 34 may be realized by hardware different from other components.

  The configuration of the in-vehicle terminal 1 in the second embodiment is the same as that in the first embodiment (see FIG. 1). However, the vehicle measurement unit 11 determines whether or not the user has visited the advertised facility by using the location information of the facility distributed together with the advertisement from the advertisement distribution server 3. And when it determines with the user having visited the facility, the vehicle measurement part 11 transmits that to the advertisement delivery server 3a.

  The vehicle measurement unit 11 may determine that the user has visited the advertised facility as follows, for example. If the vehicle measurement unit 11 determines that the user has visited the facility when the measured current position matches the position information of the facility received together with the advertisement and the current position remains unchanged for a certain period of time. Good. In other words, it may be determined that the user has visited the facility when it is detected that the in-vehicle terminal 1 does not move at the facility position and remains for a certain period of time.

  Alternatively, the vehicle measurement unit 11 determines that the user has visited the facility when the vehicle's ignition key is turned off in a state where the measured current position matches the position information of the facility received together with the advertisement. May be. In this case, as shown in FIG. 9, the in-vehicle terminal 1 includes a key state detection unit 72 that detects whether the ignition key of the vehicle is on or off and notifies the vehicle measurement unit 11 of the detection result. Just do it. The vehicle measurement unit 11 may determine whether the ignition key has been turned off based on the notification from the key state detection unit 72.

  Alternatively, when the vehicle measurement unit 11 determines that the measured current position matches the position information of the facility received together with the advertisement, the vehicle door is opened and closed, and there are no people in the vehicle, the facility May be determined to have visited. In this case, as shown in FIG. 10, the in-vehicle terminal 1 detects opening / closing of the door, detects the door opening / closing state to the vehicle measurement unit 11, and detects the presence / absence of a person in the vehicle, What is necessary is just to provide the person detection part 74 which notifies the vehicle measurement part 11 whether a person exists in a vehicle. The vehicle measurement unit 11 may determine whether the door of the vehicle has been opened or closed based on the notification from the door state detection unit 73, and may determine whether there is a person in the vehicle based on the notification from the person detection unit 74. .

  Alternatively, the vehicle measurement unit 11 may determine that the user has visited the facility by a method other than the above.

  Next, the operation will be described. FIG. 11 is a flowchart illustrating an example of processing progress of the second embodiment. Step S30 shown in FIG. 11 corresponds to step S30 in FIG. If the advertisement distribution determination unit 53 (see FIG. 5) determines in step S30 that it is time to distribute the advertisement, the advertisement distribution determination unit 53 transmits the location information of the facility corresponding to the advertisement to the in-vehicle terminal 1 together with the advertisement to be distributed. .

  When the vehicle measuring unit 11 of the in-vehicle terminal 1 receives the location information of the facility distributed together with the advertisement, the vehicle measuring unit 11 determines whether or not the user using the in-vehicle terminal 1 has visited the facility. If it is determined that the user has visited the facility, the vehicle measurement unit 11 of the in-vehicle terminal 1 transmits information indicating that the user has visited the facility to the advertisement distribution server 3a (step S40).

  When the visit number update unit 34 of the advertisement distribution server 3a receives the information that the user has visited the facility, the visit storage unit 50 adds 1 to the number of visits to the facility of the user corresponding to the advertisement transmitted in step S30, and the advertisement storage unit 50 The number of visits to the facility stored in is updated (step S41).

  Other operations are the same as those in the first embodiment.

  Also in this embodiment, the same effect as the first embodiment can be obtained. In the present embodiment, the advertisement storage unit 50 records the number of times the user actually visited the facility guided by the advertisement together with the advertisement. The advertisement distributor managing the advertisement distribution server 3a may collect a higher advertisement fee from the advertiser as the number of times increases. It can be said that the number of times the user visits the facility represents the effect of the advertisement. Therefore, in this embodiment, the advertiser can pay the advertising fee according to the actual result of the advertising effect.

Embodiment 3. FIG.
FIG. 12 is a block diagram showing an example of the third embodiment of the present invention. Constituent elements similar to those in the first embodiment are denoted by the same reference numerals as those in FIG. The advertisement distribution system according to the third embodiment includes a guide terminal 1, a user terminal 2, and an advertisement distribution server 3b.

  The configuration of the in-vehicle terminal 1 in the third embodiment is the same as that in the first embodiment. However, when the vehicle measurement part 11 transmits the information regarding a vehicle, etc. to the advertisement delivery server 3b, it includes at least the current position of the vehicle in the information regarding the vehicle, or transmits the current time together with the information regarding the vehicle. The vehicle measurement unit 11 may transmit both the current position and the current time to the advertisement distribution server 3b. In addition, although illustration is abbreviate | omitted in FIG. 12, when the vehicle measurement part 11 transmits present time, the vehicle-mounted terminal 1 should just be provided with the timer 71 as shown in FIG. Note that information other than the current position of the vehicle may be included as information about the vehicle.

  The advertisement distribution server 3b includes an advertisement distribution adjustment unit 31b, a server-side destination candidate storage unit 32, and a communication unit 33. The advertisement distribution adjustment unit 31b performs the same operation as the advertisement distribution adjustment unit 31 in the first embodiment, but also performs a process of changing the importance included in the record stored in the server-side destination candidate storage unit 32. .

  FIG. 13 is a block diagram illustrating a configuration example of the advertisement distribution adjustment unit 31b in the third embodiment. Components similar to those of the advertisement distribution adjustment unit 31 in the first embodiment are denoted by the same reference numerals as those in FIG. The advertisement distribution adjustment unit 31b includes an importance level control unit 68 in addition to the same components as the advertisement distribution adjustment unit 31 in the first embodiment.

  The importance level control unit 68 changes (controls) the importance level included in the record stored in the server-side destination candidate storage unit 32 based on the current position and current time of the vehicle received from the in-vehicle terminal 1. The user interest determination unit 51 derives an interest index value based on the importance after the change processing by the importance control unit 68.

  When the importance level control unit 68 receives the information such as the current position of the vehicle and the current time together with the user ID from the in-vehicle terminal 1, the server-side destination candidate storage unit 32 stores a record of each destination candidate corresponding to the user ID. And the importance included in each record is controlled based on the current position and the current time of the vehicle.

  The importance level control unit 68 extracts the last browsing time at which the user last viewed the web page from the record, and calculates the elapsed time from the last browsing time to the current time. Then, the importance level control unit 68 controls the importance level included in the destination candidate record so that the value increases as the elapsed time from the last viewing time to the current time becomes shorter. For example, the coefficient may be determined in advance so that the value becomes larger as the elapsed time is shorter, and the importance control unit 68 may adjust the importance by multiplying the importance by a coefficient corresponding to the elapsed time. The importance level control based on the elapsed time from the last viewing time to the current time may be performed when the current time is included in the information transmitted from the in-vehicle terminal 1, and the current time is included in the information transmitted from the in-vehicle terminal 1. If it is not included, it does not have to be done.

  Further, the importance level control unit 68 extracts the position information of the destination candidate from the record, and calculates the distance between the position of the destination candidate and the current position of the vehicle. Then, the importance control unit 68 controls the importance included in the destination candidate record so that the value increases as the distance between the position of the destination candidate and the current position of the vehicle decreases. The importance level control based on the distance between the position of the destination candidate and the current position of the vehicle may be performed when the current position of the vehicle is included in the information transmitted by the in-vehicle terminal 1. If the current position of the vehicle is not included in the information, it may not be performed.

  If the information transmitted by the in-vehicle terminal 1 includes both the current position and the current time of the vehicle, the importance level control unit 68 controls the importance level based on the elapsed time from the last viewing time to the current time, Furthermore, the importance level may be controlled based on the distance between the position of the destination candidate and the current position of the vehicle. This processing order may be reversed.

  The importance level control unit 68 is realized by, for example, a CPU that operates according to an advertisement distribution program. Alternatively, the importance level control unit 68 may be realized by hardware different from other components.

  Next, processing progress in the third embodiment will be described. In 3rd Embodiment, the advertisement delivery adjustment part 31b starts a process, after receiving the information regarding a vehicle, the present time, and user ID from the vehicle-mounted terminal 1. FIG. After receiving each piece of information from the in-vehicle terminal 1, first, the importance level control unit 68 of the advertisement distribution adjustment unit 31 b stores a record of each destination candidate corresponding to the user ID as described above. 32, the importance included in each record is changed based on the current position and the current time of the vehicle.

  Thereafter, the user interest determination unit 51 performs the same processing as steps S21 and S22 (see FIG. 7), and then the advertisement distribution determination unit 53 performs the same processing as step S23 (see FIG. 7).

  Subsequently, the advertisement distribution timing control unit 52 performs processing similar to steps S25 to S29 (see FIG. 7), and the advertisement distribution determination unit 53 performs processing similar to step S30 (see FIG. 7).

  Other operations are the same as those in the first embodiment.

  If the elapsed time from the last browsing time of the web page to the current time is short or the distance between the current position of the vehicle and the destination candidate is small, the destination candidate is likely to be the user's destination Conceivable. In the present embodiment, after controlling to increase the importance of such destination candidates, the interest index value is determined based on the importance. Therefore, it is possible to adjust the destination candidate advertisement so as to be easily distributed. Even in this case, since the destination candidate is not fixed as the destination, a high advertising effect can be obtained as in the first embodiment.

  In the third embodiment, the importance level may be controlled by the in-vehicle terminal 1. In this case, the advertisement distribution server 3b receives the user ID from the in-vehicle terminal 1, and transmits a record of each destination candidate corresponding to the user ID to the in-vehicle terminal 1. And the vehicle-mounted terminal 1 should just change the importance in the record similarly to the importance control part 68, and should send the record after changing the importance back to the advertisement delivery server 3b. Thereafter, the advertisement distribution server 3b may obtain an interest index value using the importance of the record.

  Further, the advertisement distribution system according to the present invention may have a configuration in which the second embodiment and the third embodiment are combined.

  The last browsing time of the web page included in the destination candidate record is used by the importance control means 68 to change the importance in the record. Therefore, in the first embodiment and the second embodiment in which the importance level control unit 68 is not provided, the information analysis unit 22 of the user terminal 2 does not include the browsing time measurement unit 42 (see FIG. 4), and step S8. (Refer to FIG. 6) may not be performed.

  Further, in each of the first to third embodiments, the advertisement distribution servers 3 and 3b may be configured to select the content of the advertisement to be distributed based on the date information. For example, the advertisement distribution servers 3 and 3b may select an advertisement corresponding to an event period for a facility such as a museum. Further, in the case of a store such as a supermarket, an advertisement may be selected according to a time zone where a time sale is held.

  Similarly, the advertisement distribution servers 3 and 3b are configured to display advertisements to be distributed according to the price range of the vehicle used by the user and the attributes of the vehicle (for example, “sports car”, “family car”, etc.). The content may be selected. The in-vehicle terminal 1 may notify the advertisement distribution server of the price range of the vehicle and the attributes of the vehicle.

  Next, an example of the minimum configuration of the advertisement distribution system and the advertisement distribution apparatus according to the present invention will be described. FIG. 14 is a block diagram showing an example of the minimum configuration of the advertisement distribution system of the present invention. FIG. 15 is a block diagram showing an example of the minimum configuration of the advertisement distribution apparatus according to the present invention.

  The advertisement distribution system according to the present invention includes a user terminal 85 that presents a user with a web page, a guide terminal 81 that presents a route to the user's destination, and an advertisement distribution device 90 that distributes advertisements to the guide terminal 81. Is provided.

  The user terminal 85 includes an information acquisition unit 86, an information analysis unit 87, and a destination candidate information transmission unit 88. The information acquisition unit 86 acquires a web page. The information analysis unit 87 extracts a keyword indicating the name of the user's destination candidate and the genre of the destination candidate from the web page, and indicates the degree of possibility that the destination candidate corresponds to the user's destination. The location candidate index value is derived based on the browsing history of the web page. The destination candidate information transmitting unit 88 transmits destination candidate information including the destination candidate name, keyword, and destination candidate index value to the advertisement distribution apparatus 90.

  The advertisement distribution device 90 includes an advertisement storage unit 91, a destination candidate information storage unit 92, and an advertisement distribution adjustment unit 93. The advertisement storage unit 91 stores at least an advertisement, the name of the facility to advertise, and a keyword representing the genre of the facility. The destination candidate information storage unit 92 stores the destination candidate information received from the user terminal 85. The advertisement distribution adjusting unit 93 includes a destination candidate name included in the destination candidate information and a keyword representing the destination candidate genre, a facility name stored in the advertisement storage unit 91 and a keyword representing the facility genre. Based on the destination candidate index value included in the destination candidate information, an advertisement to be distributed to the guidance terminal 80 is determined, and the advertisement is transmitted to the guidance terminal 80.

  The guidance terminal 80 includes an advertisement presenting unit 81 that presents an advertisement received from the advertisement distribution device to the user.

  With such a configuration, since the advertisement is determined based on the destination candidate index value determined for the destination candidate rather than the destination information determined by the user, a high advertising effect can be obtained. In addition, the user does not have to perform an operation of selecting a desired advertisement type.

    In addition, in each of the above-described embodiments, a characteristic configuration of an advertisement distribution system as shown in the following (1) to (6) is shown.

(1) The advertisement distribution system of the present invention includes a user terminal (for example, user terminal 2) that presents a web page to the user, and a guidance terminal (for example, guidance terminal 1) that presents the route to the user's destination to the user. And an information distribution device (for example, advertisement distribution servers 3, 3 a, 3 b) for distributing advertisements to the guidance terminal, and a user terminal acquires information acquisition means (for example, information acquisition unit 21) for acquiring a web page; A keyword representing the name of the user's destination candidate and the genre of the destination candidate (for example, a classification keyword) is extracted from the web page, and the destination indicating the degree of possibility that the destination candidate corresponds to the user's destination. Information analysis means (for example, information analysis unit 22) for deriving candidate index values (for example, importance) based on the browsing history of the web page, name of destination candidate, key Destination candidate information transmission means (for example, the communication unit 24) that transmits destination candidate information (for example, a record) including a mode and a destination candidate index value to the advertisement distribution device, and the advertisement distribution device includes at least Advertisement storage means (for example, advertisement storage unit 50) that stores advertisements, names of facilities to be advertised, and keywords representing the genre of the facilities, and destination candidate information that stores destination candidate information received from the user terminal Storage means (for example, server-side destination candidate storage units 32 and 32b), a destination candidate name included in the destination candidate information, a keyword representing the genre of the destination candidate, and a facility stored in the advertisement storage means Based on the name and the keyword representing the genre of the facility and the destination candidate index value included in the destination candidate information, an advertisement to be distributed to the guidance terminal is determined and And a advertisement distribution adjusting means for sending advertisements to guide terminal, guiding terminal, characterized in that it comprises an advertisement presentation means for presenting an advertisement received from the advertisement distribution device to the user.

(2) The advertisement distribution adjusting unit determines the destination candidate index value included in the destination candidate information including the same keyword as the keyword stored in the advertisement storage unit according to the number of destination candidate information including the keyword. Keyword match determination means (for example, genre match determination section 62) that defines the increased value as an interest index value that is an index value of the user's interest in the advertisement, and the facility name and destination candidate stored in the advertisement storage means Name match that determines whether the name included in the information matches, and detects an interest index value determined for the destination candidate information that includes the name that matches the name of the facility stored in the advertisement storage means Based on the determination means (for example, the facility name match determination unit 61) and the detected interest index value, it is determined whether or not to distribute an advertisement corresponding to the name of the facility used for detecting the interest index value. Advertisement delivery judgment means for transmitting an advertisement determining to distribute the user's guide terminal (e.g., the advertisement distribution determination unit 53) and may be configured with.

(3) The guidance terminal is an in-vehicle terminal mounted on the user's vehicle, and the guidance terminal measures vehicle-related information and transmits vehicle-measured information to the advertisement distribution device (for example, vehicle measurement). 11), and the advertisement distribution adjusting means determines, for each advertisement, a distribution timing determination index value that is an index value for determining the timing of distributing the advertisement, using information on the vehicle received from the guide terminal. The delivery timing determination index value determining means (for example, the advertisement delivery timing control unit 52) has a delivery timing determination index value determined in advance by the advertisement delivery determination means. A configuration may be employed in which an advertisement is transmitted to the guidance terminal when the distribution threshold determination threshold is exceeded. According to such a configuration, the advertisement can be distributed at a timing when a high advertising effect is obtained.

(4) The vehicle measurement means transmits at least a part of the current position of the vehicle, the route to the destination, the speed of the vehicle, and the current time to the advertisement distribution device, and the advertisement storage means transmits the advertisement, In addition to the name of the facility to be advertised and the keyword representing the genre of the facility, at least one or both of the location information of the facility and the use time zone of the facility is stored, and the advertisement distribution adjusting means Current position proximity determination means for increasing an index value for determining advertisement distribution, which is an index value for determining the timing of distributing an advertisement, when the distance between the position and the facility position is equal to or less than a predetermined threshold value ( For example, the current position proximity determination unit 63) predicts the future position of the vehicle based on the route to the destination, and the distance between the predicted position of the vehicle and the position of the facility is equal to or less than a predetermined threshold. In Predicted position proximity determination means (for example, predicted position proximity determination unit 64) that increases the index value for advertisement distribution determination, the current value that increases the index value for advertisement distribution determination when the current time belongs to the facility usage time zone Time status determination means (for example, current time status determination unit 65) predicts the future position of the vehicle based on the route to the destination, predicts the time when the vehicle will visit the predicted position, and the predicted time is the facility's When belonging to the usage time zone, an advertisement is presented to the user based on the predicted time situation determination means (for example, the predicted time situation determination section 66) for increasing the advertisement delivery determination index value and the vehicle speed. A user situation determination means for increasing an index value for determining advertisement distribution (for example, user driving) when it is determined whether the situation is suitable for presenting an advertisement to a user. Status determination 67) may be configured to include at least one of.

(5) In addition to the advertisement, the name of the facility to be advertised, and the keyword representing the genre of the facility, the advertisement storage means stores the location information of the facility and the number of visits to the facility, which is the number of times the user has visited the facility. The advertisement distribution determining means transmits the location information of the facility corresponding to the advertisement together with the advertisement to the guidance terminal, and the vehicle measuring means refers to the location information of the facility received together with the advertisement from the advertisement distribution device. When it is determined whether or not the user has visited the facility, and it is determined that the user has visited the facility, information indicating that the user has visited the facility is transmitted to the advertisement distribution device. When the information indicating that the person has visited the facility is received, the visit number updating means (for example, the visit number updating unit 34) is added to add 1 to the number of facility visits corresponding to the advertisement transmitted to the guide terminal. Good. According to such a configuration, the actual advertisement effect can be known from the number of facility visits, so that the advertiser can pay an advertising fee according to the actual advertisement effect.

(6) The information analysis means extracts the position of the user's destination candidate from the web page, and uses the position of the destination candidate and the web page browsing time that is the time when the user browsed the web page as the destination candidate information. Including the current position and the current time of the user's vehicle in the information that the vehicle measurement means transmits to the advertisement distribution device, and the current position of the vehicle received from the guidance terminal by the advertisement distribution device; As the distance from the destination candidate position included in the destination candidate information is closer, the value of the destination candidate index value included in the destination candidate information is increased, and the current time and the web included in the destination candidate information are increased. As the difference from the page browsing time is smaller, the destination candidate index value control means (for example, the importance level control unit 68) that increases the value of the destination candidate index value included in the destination candidate information is included. It may be.

  The present invention is suitably applied to an advertisement distribution system that distributes advertisements to a guide terminal that presents a route to a destination to a user.

(Additional remark 1) The user terminal which presents a web page to a user acquires a web page, extracts the keyword of the user's destination candidate name and the genre of the destination candidate from the web page, and the destination candidate Destination candidate index value representing the degree of possibility that the user is a destination of the user is derived based on the browsing history of the web page, and includes the destination candidate name, the keyword, and the destination candidate index value Send destination candidate information to the ad distribution device,
The advertisement distribution device stores destination candidate information received from the user terminal, stores a candidate candidate name and a genre of the destination candidate included in the destination candidate information, and an advertisement storage for storing the advertisement Based on the keyword indicating the name of the facility to be advertised and the genre of the facility stored in advance in the means in association with the advertisement, and the destination candidate index value included in the destination candidate information, Determining an advertisement to be delivered to a guidance terminal that presents a route to the user, transmitting the advertisement to the guidance terminal, and the guidance terminal presenting the advertisement received from the advertisement delivery device to the user An advertisement delivery method characterized by the above.

(Supplementary Note 2) The advertisement distribution apparatus determines the destination candidate index value included in the destination candidate information including the same keyword as the keyword stored in the advertisement storage unit according to the number of destination candidate information including the keyword. The increased value is set as an interest index value that is an index value of the user's interest in the advertisement, and it is determined whether or not the facility name stored in the advertisement storage means matches the name included in the destination candidate information Then, an interest index value determined for destination candidate information including a name that matches the name of the facility stored in the advertisement storage means is detected, and used for detecting the interest index value based on the interest index value. The advertisement delivery method according to appendix 1, wherein it is determined whether or not to distribute an advertisement corresponding to the name of the facility that has been, and the advertisement determined to be transmitted is transmitted to the user's guide terminal.

(Additional remark 3) It is an advertisement delivery program mounted in the computer provided with the advertisement memory | storage means to memorize | store at least an advertisement, the name of the facility to advertise, and the keyword showing the genre of the said facility, Comprising: Destination candidate information including a destination candidate name, a keyword indicating the genre of the destination candidate, and a destination candidate index value indicating the degree of possibility that the destination candidate corresponds to the user's destination. The destination candidate information received from the user terminal used by the user, the name of the destination candidate included in the destination candidate information and the keyword indicating the genre of the destination candidate, and the advertisement A keyword indicating the name of the facility and the genre of the facility stored in the storage means, and a destination candidate index value included in the destination candidate information Based on the above, the advertisement distribution for determining the advertisement to be distributed to the guidance terminal that presents the route to the user's destination to the user and executing the advertisement distribution processing for transmitting the advertisement to the guidance terminal program.

(Additional remark 4) The destination candidate index value contained in the destination candidate information containing the keyword same as the keyword memorize | stored in the advertisement memory | storage means by the advertisement delivery adjustment process is made into the computer of destination candidate information containing the said keyword. A keyword match determination process for determining the value increased according to the number as an interest index value that is an index value of the user's interest in the advertisement, the name of the facility stored in the advertisement storage means, and the name included in the destination candidate information Name matching determination processing for detecting interest index values determined for destination candidate information including a name that matches the name of the facility stored in the advertisement storage means, and detection Based on the received interest index value, it is determined whether or not the advertisement corresponding to the name of the facility used to detect the interest index value is distributed, and the advertisement determined to be distributed is sent to the user's guidance terminal. Ad serving according to Note 3 for executing the advertisement distribution determination process.

1 In-vehicle terminal (guidance terminal)
2 User terminal 3, 3b Advertisement distribution server 11 Vehicle measurement unit 12 Advertisement presentation unit 13 Destination setting unit 21 Information acquisition unit 22 Information analysis unit 23 User terminal side destination candidate storage unit 31, 31b Advertisement distribution adjustment unit 32 Server side purpose Location candidate storage section 34 Visit count update section 41 Text analysis section 42 Browse time measurement section 43 Browse time measurement section 44 Browse count measurement section 45 URL analysis section 46 Operation history analysis section 47 Importance determination section 50 Advertisement storage section 51 User interest determination Unit 52 advertisement distribution timing control unit 61 facility name match determination unit 62 genre match determination unit 63 current position proximity determination unit 64 predicted position proximity determination unit 65 current time status determination unit 66 predicted time status determination unit 67 user driving status determination unit 68 important Degree control unit 411 Name extraction unit 412 Location information extraction unit 413 Classification keyword detection Part

Claims (10)

A user terminal that presents a web page to the user;
A guidance terminal for presenting the route to the user's destination to the user;
An advertisement delivery device for delivering an advertisement to the guide terminal;
The user terminal is
Information acquisition means for acquiring a web page;
A keyword representing the name of the user's destination candidate and the genre of the destination candidate is extracted from the web page, and the destination candidate index value indicating the degree of possibility that the destination candidate corresponds to the user's destination. Information analysis means derived based on browsing history of web pages;
Destination candidate information transmission means for transmitting destination candidate information including the name of the destination candidate, the keyword, and the destination candidate index value to an advertisement distribution device;
The advertisement distribution device includes:
Advertisement storage means for storing at least an advertisement, the name of the facility to advertise, and a keyword representing the genre of the facility;
Destination candidate information storage means for storing destination candidate information received from the user terminal;
Included in the destination candidate information included in the destination candidate information is a keyword indicating the name of the destination candidate and the genre of the destination candidate, a keyword indicating the name of the facility and the genre of the facility stored in the advertisement storage means An advertisement distribution adjusting means for determining an advertisement to be distributed to the guide terminal based on a destination candidate index value to be transmitted and transmitting the advertisement to the guide terminal;
The guide terminal includes an advertisement presenting means for presenting the advertisement received from the advertisement distribution device to the user. Ad delivery adjustment means
A user for an advertisement is a value obtained by increasing the destination candidate index value included in the destination candidate information including the same keyword as the keyword stored in the advertisement storage means according to the number of destination candidate information including the keyword. A keyword match determination means defined as an interest index value that is an index value of interest of
It is determined whether or not the name of the facility stored in the advertisement storage means matches the name included in the destination candidate information, and the destination candidate information including the name that matches the name of the facility stored in the advertisement storage means Name matching determination means for detecting an interest index value defined for
Based on the detected interest index value, it is determined whether or not the advertisement corresponding to the name of the facility used for detecting the interest index value is distributed, and the advertisement distribution that is determined to be distributed is transmitted to the user's guide terminal The advertisement distribution system according to claim 1, further comprising a determination unit. The guidance terminal is an in-vehicle terminal mounted on the user's vehicle,
The guidance terminal includes vehicle measurement means for measuring information about the vehicle and transmitting the information about the measured vehicle to the advertisement distribution device,
Ad delivery adjustment means
Using information about the vehicle received from the guide terminal, and having a distribution timing determination index value determining means for determining a distribution timing determination index value for each advertisement, which is an index value for determining the timing of distributing the advertisement;
The advertisement distribution determination means transmits an advertisement to the guidance terminal when the distribution timing determination index value determined by the distribution timing determination index value determination means exceeds a predetermined distribution timing determination threshold. Item 3. The advertisement delivery system according to Item 2. The vehicle measurement means transmits at least a part of the current position of the vehicle, the route to the destination, the speed of the vehicle, and the current time to the advertisement distribution device,
The advertisement storage means stores at least one of or both of the location information of the facility and the use time zone of the facility, in addition to the advertisement, the name of the facility to advertise, and the keyword representing the genre of the facility,
Ad delivery adjustment means
When the distance between the current position of the vehicle and the position of the facility is equal to or less than a predetermined threshold, proximity to the current position that increases the index value for determining advertisement distribution, which is an index value for determining the timing of distributing advertisements Determination means,
The future position of the vehicle is predicted based on the route to the destination, and the index value for advertisement distribution determination is increased when the distance between the predicted position of the vehicle and the position of the facility is equal to or less than a predetermined threshold. Predicted position proximity determining means for
Current time status determination means for increasing the index value for determining advertisement delivery when the current time belongs to the facility usage time zone,
An index for determining ad delivery when the future position of the vehicle is predicted based on the route to the destination, the time when the vehicle will arrive at the predicted position is predicted, and the predicted time belongs to the facility usage time zone A predicted time situation determination means for increasing the value, and
Based on the speed of the vehicle, it is determined whether or not the situation is suitable for presenting the advertisement to the user, and when it is determined that the situation is suitable for presenting the advertisement to the user, the index value for determining the advertisement distribution The advertisement distribution system according to claim 3, further comprising at least one of user status determination means for increasing In addition to the advertisement, the name of the facility to be advertised, and the keyword representing the genre of the facility, the advertisement storage means stores the location information of the facility and the number of times the user visits the facility,
The advertisement delivery determination means transmits the location information of the facility corresponding to the advertisement to the guidance terminal together with the advertisement,
The vehicle measurement means refers to the location information of the facility received together with the advertisement from the advertisement distribution device, determines whether or not the user has visited the facility, and determines that the user has visited the facility. Send information to the ad distribution device that you have visited
The ad distribution device
5. The visit number update means for adding 1 to the number of visits to the facility corresponding to the advertisement transmitted to the guide terminal when information indicating that the user has visited the facility is received from the guide terminal. The advertisement distribution system described in. The information analysis means extracts the position of the user's destination candidate from the web page, and includes the position of the destination candidate and the web page browsing time, which is the time when the user browsed the web page, in the destination candidate information ,
The vehicle measurement means includes, in the information transmitted to the advertisement distribution device, one or both of the current position and the current time of the user's vehicle,
The ad distribution device
As the distance between the current position of the vehicle received from the guidance terminal and the position of the destination candidate included in the destination candidate information is closer, the value of the destination candidate index value included in the destination candidate information is increased. The destination candidate index value control means for increasing the value of the destination candidate index value included in the destination candidate information as the difference between the time and the web page browsing time included in the destination candidate information is smaller. The advertisement distribution system according to any one of claims 3 to 5. Advertisement storage means for storing at least an advertisement, the name of the facility to advertise, and a keyword representing the genre of the facility;
Destination candidate information including the name of the user's destination candidate, a keyword representing the genre of the destination candidate, and a destination candidate index value indicating the degree of possibility that the destination candidate corresponds to the user's destination A destination candidate information storage means for storing destination candidate information received from a user terminal used by the user;
Included in the destination candidate information included in the destination candidate information is a keyword indicating the name of the destination candidate and the genre of the destination candidate, a keyword indicating the name of the facility and the genre of the facility stored in the advertisement storage means The advertisement distribution adjusting means for determining an advertisement to be distributed to the guide terminal that presents the route to the user's destination based on the destination candidate index value to be transmitted to the user and transmitting the advertisement to the guide terminal An advertisement distribution device comprising: Ad delivery adjustment means
A user for an advertisement is a value obtained by increasing the destination candidate index value included in the destination candidate information including the same keyword as the keyword stored in the advertisement storage means according to the number of destination candidate information including the keyword. A keyword match determination means defined as an interest index value that is an index value of interest of
It is determined whether or not the name of the facility stored in the advertisement storage means matches the name included in the destination candidate information, and the destination candidate information including the name that matches the name of the facility stored in the advertisement storage means Name matching determination means for detecting an interest index value defined for
Based on the detected interest index value, it is determined whether or not the advertisement corresponding to the name of the facility used for detecting the interest index value is distributed, and the advertisement distribution that is determined to be distributed is transmitted to the user's guide terminal The advertisement distribution device according to claim 7, further comprising a determination unit. A user terminal that presents a web page to the user,
Get a web page,
A keyword representing the name of the user's destination candidate and the genre of the destination candidate is extracted from the web page, and the destination candidate index value indicating the degree of possibility that the destination candidate corresponds to the user's destination. Derived based on web page browsing history,
Transmitting destination candidate information including the name of the destination candidate, the keyword, and the destination candidate index value to the advertisement distribution device;
The advertisement distribution device is
Storing destination candidate information received from the user terminal;
The name of the destination candidate included in the destination candidate information and the keyword representing the genre of the destination candidate, the name of the facility to be advertised stored in advance in the advertisement storage means for storing the advertisement, and the name of the facility Based on a keyword representing a genre and a destination candidate index value included in destination candidate information, an advertisement to be distributed to a guidance terminal that presents a route to the user's destination to the user is determined, Send the advertisement to the guide terminal,
The guidance terminal is
An advertisement distribution method comprising presenting an advertisement received from the advertisement distribution apparatus to a user. At least an advertisement distribution program installed in a computer including advertisement storage means for storing an advertisement, a name of a facility to advertise, and a keyword representing the genre of the facility,
In the computer,
Destination candidate information including the name of the user's destination candidate, a keyword representing the genre of the destination candidate, and a destination candidate index value indicating the degree of possibility that the destination candidate corresponds to the user's destination A process for storing destination candidate information received from a user terminal used by the user; and
Included in the destination candidate information included in the destination candidate information is a keyword indicating the name of the destination candidate and the genre of the destination candidate, a keyword indicating the name of the facility and the genre of the facility stored in the advertisement storage means Based on a destination candidate index value to be determined, an advertisement to be distributed to a guidance terminal that presents a route to the user's destination to the user and to transmit the advertisement to the guidance terminal An ad distribution program for running

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