JP2011048410A - Questionnaire distribution device and method, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To achieve superior reliability while suppressing an effect on advertisement stock, in a questionnaire on a Web. <P>SOLUTION: In a questionnaire distribution device, an extraction means 20 randomly extracts cookie information that is a target of the questionnaire from cookie information stored in a cookie storage means 15. A decision means 30 decides, about access to a specific page, whether the cookie information acquired by a cookie processing means 10 about a terminal T of an access source fits any piece of target cookie information stored in a target storage means 25. A questionnaire display means 40 reads information (a question sentence, choices or the like) such as contents about the corresponding questionnaire from a prescribed questionnaire storage means 45 about the corresponding questionnaire to the terminal T decided that the cookie information fits it, and displays information for executing the questionnaire in a prescribed advertisement space of the specific page. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technique for conducting a questionnaire on a web page.

  Conventionally, as a technique for conducting a questionnaire using a web page on the Internet, an example has been proposed in which a questionnaire is displayed and answered on a banner advertisement frame or the like of a web page (for example, see Patent Document 1). If you start this type of survey on a page, each time you visit that page, you will continue to display the question and answer choices, accept and record the response, until the number of plans is reached. It was.

JP 2003-44648 A

  However, in the conventional technology as described above, once a questionnaire is started on a certain page, the banner advertising space on that page is used instead of the questionnaire, so it cannot be used as a display place for the ordered advertisement, so the so-called advertisement inventory. There was a problem that the influence of. In addition, attempts have been made to avoid duplication of questionnaires using cookies on the same computer, but the same questionnaire is displayed while the questionnaire is ongoing on the same computer, such as at work and at home. There was also a problem that there was a high possibility of duplicate answers, and the reliability of the questionnaire results could be impaired.

  The present invention responds to the above-described problems, and its purpose is to extract questionnaire response subjects without bias in a questionnaire on the web, while suppressing the influence on the advertising inventory, and to achieve excellent reliability. Is to realize.

  Based on the above object, one aspect of the present invention provides a questionnaire distribution device in which a server computer distributes a questionnaire on a web page to a client terminal accessed via a communication network. Cookie processing means for storing and acquiring data, cookie storage means for storing cookie information recorded in each client terminal, and cookie information to be used for the questionnaire from the cookie information stored in the cookie storage means. Extraction means for extracting at random, target storage means for storing each cookie information extracted as a target of the questionnaire, and the cookie information acquired by the cookie processing means for the client terminal related to access to a predetermined web page , Stored in the target storage means A determination means for determining whether or not the cookie information matches, and for the client terminal determined to match the cookie information, a predetermined advertisement space on the predetermined web page is displayed. An advertisement display for displaying an advertisement in the advertisement space of the predetermined web page for questionnaire display means for displaying information for conducting the questionnaire and the client terminal determined that the cookie information is not compatible And means.

  In view of the above aspect from the viewpoint of a method, in a questionnaire distribution method in which a server computer distributes a questionnaire on a web page to a client terminal accessing via a communication network, writing and acquisition of cookie information to the client terminal Cookie processing that stores the cookie information recorded in each client terminal in a predetermined cookie storage means, and the cookie information that is the subject of the questionnaire is randomly extracted from the cookie information stored in the cookie storage means In addition, the cookie information acquired by the cookie processing for the client terminal related to the access to a predetermined web page and the extraction processing for storing each cookie information extracted as the target of the questionnaire in a predetermined target storage means, in front A determination process for determining whether or not the cookie information matches any of the cookie information stored in the target storage means, and for the client terminal determined to match the cookie information, in the predetermined web page A questionnaire display process for displaying information for conducting the questionnaire in a predetermined advertising space and an advertisement in the advertising space of the predetermined web page for the client terminal determined that the cookie information does not match And an advertisement display process for displaying.

  In this way, random extraction from a large number of cookies recorded in the browser eliminates bias in extraction, and only for some of these extracted users, instead of advertising space when accessing a predetermined web page By distributing surveys and obtaining responses, the vast majority of inventory can display the original advertisements, so the impact on ad inventory can be minimized, and the same survey can be conducted for the same person at work and at home. Since the probability of requesting duplicate answers is reduced, excellent reliability of the questionnaire results can also be realized.

  According to another aspect of the present invention, in a questionnaire distribution apparatus in which a server computer distributes a questionnaire on a web page to a client terminal that is accessed via a communication network, cookie information is written to and acquired from the client terminal. Cookie processing means, cookie storage means storing cookie information recorded in each client terminal, and extraction to randomly extract cookie information targeted for questionnaire from cookie information stored in the cookie storage means Means, target storage means for storing each cookie information extracted as a target of the questionnaire, and each client terminal that accesses a predetermined web page including a predetermined advertising space, the predetermined web page Send web page data for display Data transmission means, and the web page data includes a list of each cookie information stored in the target storage means and a computer program, wherein the computer program is the client. When it is determined that the cookie information stored in the client terminal is compatible with any of the cookie information in the list by controlling the terminal, and the cookie information is determined to be compatible , Display information for conducting the questionnaire in the advertising space of the predetermined web page, and display an advertisement in the advertising space of the predetermined web page when it is determined that the cookie information does not match It is characterized by that.

  In view of the above aspect from the viewpoint of a method, in a questionnaire distribution method in which a server computer distributes a questionnaire on a web page to a client terminal accessing via a communication network, writing and acquisition of cookie information to the client terminal Cookie processing that stores the cookie information recorded in each client terminal in a predetermined cookie storage means, and the cookie information that is the subject of the questionnaire is randomly extracted from the cookie information stored in the cookie storage means In addition, each cookie information extracted as an object of the questionnaire is stored in a predetermined target storage unit, and each client terminal that accesses a predetermined web page including a predetermined advertising space is subjected to the predetermined processing. View web pages for Data transmission processing for transmitting web page data for the web page data, a list of each cookie information stored in the target storage means, and a computer program, The computer program controls the client terminal to determine whether or not the cookie information stored in the client terminal matches any of the cookie information in the list. Is determined to be suitable, the information for conducting the questionnaire is displayed in the advertising space of the predetermined web page, and when the cookie information is determined not to be suitable, An advertisement is displayed in the advertisement space.

  From the viewpoint of the computer program, the questionnaire distribution device, which is a server computer, sends a predetermined web page to a client terminal that accesses a predetermined web page including a predetermined advertising space via a communication network. A computer program that is transmitted as a part of web page data for displaying a message, and the computer program is used by the questionnaire distribution device as an object of a questionnaire from each cookie information of each client terminal that has accessed in the past. It has a list of each cookie information extracted randomly, and by controlling the client terminal, the cookie information stored in the client terminal does not match any of the cookie information in the list To judge When it is determined that the cookie information is suitable, information for executing the questionnaire is displayed on the advertisement space of the predetermined web page, and when the cookie information is determined not to be compatible, the predetermined information is displayed. An advertisement is displayed on the advertisement space of the web page.

  In these aspects, random extraction from a large number of cookies recorded in the browser eliminates the bias in the extraction, and it is limited to a part of these extracted users and instead of the advertising space when accessing a predetermined web page By distributing questionnaires and obtaining responses, the majority of the inventory can display the original advertisement, so the impact on the inventory of advertisements can be minimized, and the same questionnaire for the same person at work and at home, etc. Since the probability of seeking an answer redundantly decreases, the reliability of the questionnaire results can also be realized.

  In particular, by sending a list of cookie information to be surveyed and displaying a questionnaire instead of an advertisement if the cookie of the terminal matches this list to the terminal in the form of a script description of web page data, etc. It is possible to speed up the operation and distribute the server load to the terminals.

  It should be noted that other categories such as methods or programs corresponding to the above aspects and more specific aspects described below are also included in the present invention.

  As described above, according to the present invention, in the questionnaire on the web, it is possible to extract the questionnaire response target person without any bias and to realize excellent reliability while suppressing the influence on the advertisement inventory.

The functional block diagram which shows the structure of embodiment of this invention. The figure which illustrates each information (data) in the embodiment of the present invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which illustrates the specific page which is displaying the questionnaire on the advertising space in the embodiment of the present invention. The figure which shows the other example of the specific page which is displaying the questionnaire on the advertising space in embodiment of this invention. The functional block diagram which shows the structure of 2nd Embodiment of this invention. The conceptual diagram which illustrates the program in 2nd Embodiment of this invention. The flowchart which shows the process sequence in 2nd Embodiment of this invention.

  Next, modes for carrying out the present invention (referred to as “embodiments”) will be described with reference to the drawings. It should be noted that assumptions common to those already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
In this embodiment, as shown in FIG. 1 (configuration diagram), a questionnaire on a web page is distributed as a server computer to a client terminal (hereinafter also simply referred to as “terminal”) T accessed via a communication network N. The questionnaire distribution device (hereinafter also referred to as “the present device”) 1. The apparatus 1 has, as a general computer configuration, at least an arithmetic control unit 5 such as a CPU, a storage device 6 such as an external storage device (HDD or the like) or a main memory, and a communication network (Internet or mobile phone network). Etc.) and communication means 7 (LAN adapter etc.) with N.

  The terminal T is an unspecified number of personal computers, mobile phone terminals, and the like. The apparatus 1 transmits web page data such as HTML and images to the web browser of the terminal T to display pages and accept operations. Exchange information. A thick solid line passing through “communication network N” in the figure means that each communication (indicated by a broken arrow in the figure) between the apparatus 1 and the terminal T is actually performed via the communication network N. ing.

  In the present apparatus 1, a predetermined computer program (not shown) stored (installed) in advance in the storage device 6 controls the arithmetic control unit 5 so that elements (10, 20,...) Shown in FIG. Realize. Among these elements, the information storage means can be realized in the storage device 6 in any format such as various databases (also referred to as “DB”), files, data structures, variables such as arrays, and system setting values.

  Among these storage means, the cookie storage means 15 is means for storing the cookie information recorded in each terminal T. In the example of FIG. 2 (1), the character string recorded in the cookie as each cookie information. Alternatively, a part of the information is stored in association with the date and time when the terminal T holding the cookie first or last accessed the device 1.

  The target storage means 25 is means for storing each cookie information extracted as a questionnaire target from each cookie information stored in the cookie storage means 15, and in the example of FIG. For each item, the target cookie information is stored in association with each other, and when the questionnaire for the terminal T of that cookie is completed, the information on the questionnaire item is changed to “-(Done)” and duplicated to the same terminal. Prevents questionnaires. Note that each means other than the storage means is a processing means that implements and executes the functions and operations of information processing described below.

[2. Action)
An outline of the operation of the apparatus 1 configured as described above is shown in the flowchart of FIG.
[2-1. (Record of action history)
First, in the present apparatus 1, the cookie processing means 10 normally writes and acquires cookie information to each terminal T. Specifically, the cookie processing means 10 waits for access (step S2) and every time there is access. An attempt is made to read cookie information (hereinafter also referred to as “user cookie”) recorded in the browser at the terminal T of the access source (step S3), and if it cannot be read (step S4: “NO”), a new cookie Is stored in the terminal T and recorded in the cookie storage means 15 (for example, FIG. 2 (1)) (step S11).

  In the present embodiment, when conducting a questionnaire, first, from the cookie information that is normally stored in the cookie storage means 15 by the cookie processing means 10 as described above, the extraction means 20 is the cookie targeted for the questionnaire. Information (hereinafter referred to as “target cookie”) is randomly extracted and recorded in the target storage means 25 (for example, FIG. 2 (2)) (step S1). Here, a specific method for randomly extracting objects may be freely selected, such as a simple extraction method, an equal interval extraction method, a stratified extraction method, a multistage extraction method, or the like.

  If the cookie cannot be read from the terminal T (step S4: “NO”) or the access destination of the terminal T is not a predetermined web page (hereinafter also referred to as “specific page”) (step S5: “NO”). ”), The page to be accessed is displayed by a normal web server function according to the conventional method (step S12). For access to a specific page (step S5:“ YES ”), the judging means 30 determines the access source. It is determined whether or not the cookie information acquired by the cookie processing unit 10 for the terminal T matches any target cookie information stored in the target storage unit 25 (step S6). In addition, it is not always necessary to cover the entire length of the byte sequence that constitutes the cookie information in the judgment of conformity, and the storage capacity of the target cookie is also limited if the minimum necessary part for identification and confirmation of the cookie or terminal T Less processing load can be reduced.

  Then, for the terminal T for which the cookie information is determined to be suitable (step S6: “YES”), the questionnaire display means 50 sends information such as contents (question text, options, etc.) for the corresponding questionnaire to a predetermined questionnaire. Read from the storage means 45 (step S7), display information for conducting the questionnaire in a predetermined advertising space on a specific page (step S8), and if there is an answer to the questionnaire, the result receiving means 62 receives it. Then, it is accumulated in the predetermined result storage means 65 and used as needed by a questionnaire practitioner or the like.

  Here, “information for conducting a questionnaire” is, as illustrated in FIG. 4, a screen content in which questions and options are displayed directly in the advertising space W and the options can be directly operated with a mouse pointer or the like. A may be used, and as illustrated in FIG. 5, a request B for a questionnaire response or a guide B such as a privilege is displayed in the same advertising space W, and when the display is operated, a hyperlink or the like takes you to a predetermined questionnaire implementation page. The screen may be changed, and these “information for conducting a questionnaire” are also referred to as “questionnaire information” or simply “questionnaire”.

  On the other hand, for the terminal T for which the cookie information is determined to be incompatible (step S6: “NO”), the advertisement display means 40 displays advertisement information (for example, a banner advertisement image or a hyperlink) that matches the user attribute or the like. Are read out from the advertisement storage means 35 (step S9), and although not shown, the advertisement is displayed as usual in the advertisement space of the specific page (step S10).

[3. effect〕
As described above, in this embodiment, random extraction from a large number of cookies recorded in the browser eliminates bias in extraction, and a predetermined web page is accessed only for some of these extracted users. Sometimes, instead of advertising space, questionnaires are distributed and responses are obtained, so the majority of the advertising space can display the original advertisement, so the impact on advertising inventory can be minimized, and the same at work and at home, etc. Since the probability of asking people for duplicate answers to the same questionnaire is reduced, it is possible to realize excellent reliability of the questionnaire results.

[4. Second Embodiment]
In the above embodiment (referred to as “first embodiment”), it is determined whether the cookie information of the terminal is suitable for the questionnaire target, and the advertisement or the questionnaire information is displayed in the advertising space according to the determination result. However, these processes may be performed by transmitting a program to the terminal side (second embodiment).

  In the following, the second embodiment will be described with reference to the configuration diagram of FIG. 6, the program diagram of FIG. 7, and the flowchart of FIG. First, the cookie processing means 10 (FIG. 6) records on each terminal T and stores it in the cookie storage means 15 (step S25) from the cookie information for the usual access (steps S31, S22, S23, S24 in FIG. 8). The point that the extraction unit 20 randomly extracts the target cookie in advance and stores it in the target storage unit 25 (step S21) is the same as in the first embodiment.

  On the other hand, in the questionnaire distribution device 11 in the second embodiment, the data transmission unit 60 relates to the target cookie to each terminal T that accesses the specific page (step S26: “YES”), the specific page. Is generated and transmitted (step S28).

  As illustrated in the conceptual diagram of FIG. 7, the web page data D includes a computer program (hereinafter also simply referred to as “program”) P, a list L of each target cookie stored in the target storage unit 25, and ,including. Here, the type, standard, expression form, etc. of the program P are arbitrary, and the list L may be a part of the program P or data separate from the program P. That is, the example of FIG. 7 is merely an example, but the program P is a program (script program) written in a script language such as JavaScript (registered trademark), and a list L of target cookies is included as a part thereof. Includes the described part.

  When the terminal T receives the web page data as described above (step S32), the program P included in the web page data is particularly the code group C (FIG. 7) and controls the arithmetic control unit (not shown) of the terminal T. As a result, the following processing functions (portions surrounded by broken-line rectangles in FIG. 8) shown as the determination unit 32, the advertisement display unit 42, and the questionnaire display unit 52 in FIG. 6 are realized and executed.

  That is, the program P causes the terminal T to first determine as the determination unit 32 whether or not the cookie information stored in the terminal T matches any target cookie in the list L (step S33). If it is determined that the cookie information is suitable (step S33: “YES”), whether or not information such as the contents of the corresponding questionnaire is read in advance as the questionnaire display unit 52 in the web page data D Alternatively, a request is sent to the device 11 and read from the questionnaire storage means 45 and received (step S36), and a questionnaire (questionnaire information) is displayed in the advertising space on a specific page according to FIGS. 4 and 5 (step S36). S37).

  On the other hand, when it is determined that the cookie information is not suitable (step S33: “NO”), the program P requests the terminal T to send the advertisement information to the terminal 11 as the advertisement display unit 42 and reads it from the advertisement storage means 35. If the web page data D is received in advance or is included in the web page data D, it is read (step S34), and an advertisement is displayed in the advertising space of the specific page (step S35).

  In the second embodiment as described above, in addition to the effects described with respect to the first embodiment, in particular, a program for displaying a questionnaire instead of an advertisement if a list of target cookies and a terminal cookie match this list is displayed on the web. By transmitting to the terminal T in the form of script description of page data and executing it, the operation can be speeded up and the server load can be distributed to the terminals.

[5. Other embodiments]
In addition, said each embodiment is only an illustration, and this invention includes what is illustrated below and other embodiment other than that. For example, elements such as each means may be realized not only by an arithmetic control unit of a computer but also by an electronic circuit based on wired logic or an information processing mechanism such as a non-Neumann type that will appear in the future. Further, each configuration diagram, data diagram, flowchart diagram, and the like are merely examples, and the presence / absence of each element, its order, specific contents, and the like can be appropriately changed.

  For example, in each of the above embodiments, the target storage means, the advertisement storage means, and the questionnaire storage means are shown separately from each other, but this is for explaining each function. Or you may implement | achieve three as an integral memory | storage means by arbitrary combinations.

  Further, the apparatus of the present invention may be realized by a plurality of server computers, and it is considered that the implementation on a large scale is more general. For example, the advertisement storage means is realized as a system called an ad server having a distribution function. There are many cases. In addition, depending on the function, the configuration can be flexibly changed, for example, by calling an external platform or the like with an API (Application Program Interface) or network computing. In addition, the present invention may be understood as an entire client / server system including each terminal, an information processing method or a computer program executed by a computer as corresponding to such a system or apparatus. Is possible.

N Communication Network T Terminal D Web Page Data P Program L Target Cookie List C Code Group 1, 11 Questionnaire Distribution Device 5 Arithmetic Control Unit 6 Storage Device 7 Communication Device 10 Cookie Processing Device 15 Cookie Storage Device 20 Extraction Device 25 Target Storage Device 30 judgment means 35 advertisement storage means 40 advertisement display means 45 questionnaire storage means 50 questionnaire display means 60 data transmission means 62 result reception means 65 result storage means

Claims (5)

In a questionnaire distribution device in which a server computer distributes a questionnaire on a web page to a client terminal accessed via a communication network,
Cookie processing means for writing and obtaining cookie information to the client terminal;
Cookie storage means for storing cookie information recorded in each client terminal;
Extraction means for randomly extracting cookie information to be surveyed from cookie information stored in the cookie storage means;
A target storage means for storing each cookie information extracted as a target of the questionnaire;
Judgment to determine whether the cookie information acquired by the cookie processing unit for the client terminal relating to access to a predetermined web page matches any of the cookie information stored in the target storage unit Means,
For the client terminal determined to be suitable for the cookie information, questionnaire display means for displaying information for conducting the questionnaire in a predetermined advertising space of the predetermined web page;
An advertisement display means for displaying an advertisement in the advertisement space of the predetermined web page for the client terminal determined that the cookie information is not suitable;
A questionnaire distribution device characterized by comprising: In a questionnaire distribution device in which a server computer distributes a questionnaire on a web page to a client terminal accessed via a communication network,
Cookie processing means for writing and obtaining cookie information to the client terminal;
Cookie storage means for storing cookie information recorded in each client terminal;
Extraction means for randomly extracting cookie information to be surveyed from cookie information stored in the cookie storage means;
Target storage means for storing each cookie information extracted as a target of the questionnaire;
Data transmitting means for transmitting web page data for displaying the predetermined web page to each of the client terminals accessing the predetermined web page including the predetermined advertising space;
Have
The web page data is
A list of each cookie information stored in the target storage means;
A computer program,
The computer program controls the client terminal to
Determining whether the cookie information stored in the client terminal matches any of the cookie information in the list;
When it is determined that the cookie information is suitable, the information for executing the questionnaire is displayed on the advertising space of the predetermined web page,
When it is determined that the cookie information is not suitable, an advertisement is displayed on the advertisement space of the predetermined web page. As a part of web page data for a questionnaire distribution device, which is a server computer, to display a predetermined web page for a client terminal accessing a predetermined web page including a predetermined advertisement space via a communication network A computer program for transmitting,
The computer program is
Having a list of each cookie information randomly extracted by the questionnaire distribution device as a target of the questionnaire from each cookie information of each client terminal that has accessed in the past,
By controlling the client terminal,
Determining whether the cookie information stored in the client terminal matches any of the cookie information in the list;
When it is determined that the cookie information is suitable, the information for executing the questionnaire is displayed on the advertising space of the predetermined web page,
When it is determined that the cookie information is not suitable, an advertisement is displayed on the advertisement space of the predetermined web page. In a questionnaire distribution method in which a server computer distributes a questionnaire on a web page to a client terminal accessing via a communication network,
Cookie processing for writing and obtaining cookie information to the client terminal, and storing cookie information recorded in each client terminal in a predetermined cookie storage means;
An extraction process for randomly extracting cookie information to be surveyed from the cookie information stored in the cookie storage means, and storing each cookie information extracted as a questionnaire target in a predetermined target storage means; ,
Judgment processing for judging whether or not the cookie information acquired by the cookie processing for the client terminal related to access to a predetermined web page matches any of the cookie information stored in the target storage means When,
For the client terminal determined to be suitable for the cookie information, a questionnaire display process for displaying information for conducting the questionnaire in a predetermined advertising space on the predetermined web page;
For the client terminal determined that the cookie information is not compatible, an advertisement display process for displaying an advertisement in the advertisement space of the predetermined web page;
The questionnaire delivery method characterized by including. In a questionnaire distribution method in which a server computer distributes a questionnaire on a web page to a client terminal accessing via a communication network,
Cookie processing for writing and obtaining cookie information to the client terminal, and storing cookie information recorded in each client terminal in a predetermined cookie storage means;
An extraction process for randomly extracting cookie information to be surveyed from the cookie information stored in the cookie storage means, and storing each cookie information extracted as a questionnaire target in a predetermined target storage means; ,
A data transmission process for transmitting web page data for displaying the predetermined web page to each of the client terminals accessing the predetermined web page including the predetermined advertising space;
Have
The web page data is
A list of each cookie information stored in the target storage means;
A computer program,
The computer program controls the client terminal to
Determining whether the cookie information stored in the client terminal matches any of the cookie information in the list;
When it is determined that the cookie information is suitable, the information for executing the questionnaire is displayed on the advertising space of the predetermined web page,
When it is determined that the cookie information is not suitable, an advertisement is displayed on the advertisement space of the predetermined web page.

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